After all, compared to designing a logo, mastering video, writing sales letters, websites, creating online courses to sell, etc etc, legal “what-ifs” just aren’t that sexy!
That’s why I’ve brought on an expert in online business and the law to make sure all your hard work is protected and you don’t waste your time and money on legal things that just aren’t needed.
Jeanette Jifkins is an Australian lawyer whose specialty is online businesses.
In this masterclass episode of Romance Your Tribe Radio we dive deep on:
- How Jeanette is uniquely qualified to specialise in the world of online business and the law.
- The 2 types of business owners in regards to legal compliance (which type are you?)
- The 4 stages of the legal life cycle of a business and how to know which stage you are at.
- The legal essentials for each of the 4 stages in the business legal lifecycle
- How you can get Jeanette’s help (without breaking the bank!)
This is a very meaty episode, in fact I know without doubt this masterclass is one I could easily package up and sell.
But this is one of my goals: To create the kind of value every week through this podcast, that I know people would gladly pay for….. yet stick with me baby and this value is free 🙂
To help you take action fast, I’ve created a summary article for you below the podcast video / audio on the 4 stages in the legal lifecycle of a business and your legal priorities at each stage.
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
Your Online Business and the Law. How to Protect Yourself at Each Stage of Business
Here are the stages of the legal life cycle of a business and your priorities at each stage.
Stage 1: Start Up
The first stage of a business is setting it up.
People tend to fall into 2 categories of “legal risk persona” and it is most obvious at this stage. Which one sounds like you? (love to hear what you think in the comments section)
- Fearful: they can be consumed with fear on the legal risks involved in business and often this stops them taking any action at all. They need a good framework of how to protect themselves and know what things are just not that important to worry about.
- Fearless: (but not in a good way!). The whole “I live on the wild side” mentality which can be naive and leave them open to huge legal risk which could have been easily prevented.
Your legal priority at this stage:
This is the phase where you need to protect where your money is.
This means whatever generates money for your business you need to protect it. It may be your database, your knowledge, your certifications, etc. It may also be contracts with clients that confirm payment plans and refund policies.
We’ll give examples for each type of business persona you fall into.
Jeanette has worked with 2 people that are both in the health industry, each fitting one of the 2 persona types (fearful or fearless).
- The first person had a lot of compliance obligations dictated by her industry. So Jeanette and her worked together to make sure they clearly understood the compliances. They did a complete review of the website, created a structure and strategy on how to legally cover each issue legally, and put in place all of the minimum compliance things.
- On the other side is a person with no formal qualifications in her industry, though with a lot of experience. She launched her program and made a lot of promises that can’t be backed up with any report or research. The claims were made with good intention but she had not worded her promises in a way that would cover her legally. In fact one such client was reported by the Cancer Council for claims, and ended up in court and $300,000 worse off!
What This Means For You
As you can see, if you are in a regulated industry you need to be extra careful. Make the most of your industry membership and seek their resources and advice on legal compliance specific to your industry.
What are the ways you can protect yourself, if you only have the results for yourself and for others?
In the situations where services are offered based on experiences and past successes, the clearest and best thing to do is have a disclaimer. Disclaimers let people know what you can do and what you can’t do to avoid confusion. It’s a simple safeguard for online business and law. When doing disclaimers, always to keep in mind to use simple terms and in plain English.
Stage 2: Business consolidation
The next step is consolidating your business. This means you have already proven that your offer sells and your business looks to be viable. You have put in place measures to protect your income (as mentioned above) and now your business will start to either employ others, or rely on contractors or rely on software or other assets.
Your legal priority at this stage:
This means protecting the relationships that you have in your business right now. This is where you need to do documentation.
In this phase, if you’re going to work with someone else or even software, you need to know “how am I going to get out of this?”.
- Leasing Office Space: For many online businesses this may not be important but may people will choose to work from a co-working space or access premises where they can set up a video recording studio or to meet clients. Always ask….how easy is it for me to get out of this commitment when signing any documentation.
- Joint Ventures: This is something I’ve personally done a lot over the years. Usually they are smooth but it is a very small number, that when they do go wrong, can be disastrous! This is especially important if you are co-creating something in a project. Your brief needs to be very clear about expectations, how to measure if expectations are being met, and how you can both exit the relationship.
What This Means For You
Documentation will help in case of disputes. But the most important thing is to protect the relationship.
Take time to communicate well and document at the beginning of a relationship.
Then, if there are any problems, you can simply refer back to the communication document and check which of the things are agreed on which are not. That way you not only protect yourself from unnecessary disputes on your online business with the law, you most importantly protect the relationships in your business.
Stage 3: Scaling your Business
This is where you’re looking to expand. This is the stage I am at in my current business. At this stage you need to look at your systems, processes, Intellectual property and the value of your business.
Your legal priority at this stage:
Your focus is protecting the VALUE you have created in your business and your future value.
- Document your processes: Your Standard Operating Procedures are not just wise businesses but become a legal framework for managing people who enter your business. It also becomes your way of demonstrating value to potential future buyers and also to financial institutions if you apply for funding to finance your growth.
- Trademarks and Patents: As you expand and scale you need to protect your intellectual property. This is one of the things my Attract Your Tribe clients consider when we are uncovering their coaching and service frameworks, unique languaging and intellectual property. Understand trademark protection is limited. Limited only to the country where it is applied.
What This Means For You
Start creating Standard Operating Procedures (SOPs) at stage 1 but absolutely make this a top priority when you are in the scaling up phase. It is not just good business but protects you legally.
Stage 4: Selling or exiting your business
The last phase is thinking about the next step for you. What’s your succession plan? What’s your exit strategy?
Your legal priority at this stage:
This is the phase where you plug in the holes. Documenting your assets register (this includes online assets like your domain name, your softwares, integrations etc.). Your priority is to make transfer simple and your conditions on exit , such as how much support you will provide to the new owner, is clear and documented.
Its like preparing a farewell party for your online business by the law.
So we’ve gone through the 4 phases of the legal business cycle.
And Jeanette has given us a lot of tips on how to protect yourself and your business.
Now I ask you…
Which phase or phases do you need to give more attention or need help with?
What do you think are the things needed to do for your business?
I’d love to know and for you to share in the comment section below.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!
Read The Transcript Here
Janet Beckers: Hello and welcome Janet Beckers here. And a big welcome to romance. You tried radio and my beautiful, beautiful guests, Jeanette Jifkin. Hi Jeanette!
Jeanette Jifkin: Hi Janet! How are you going?
Janet Beckers: Good, good. Jeanette and I have just been hanging out like a bit of a reunion last week when we were at James Schramko’s conference here. Dad in Sydney, which you know, always feels like a reunion because there’s all these amazing people doing things in business that you only ever see your every now and then and we got to hang out quite a bit, which was really, really lovely. Yeah. And um, it’s just so nice having somebody that is really immersed in the internet business world but in a completely different way because Jeannette specialty is more specifically on online businesses and so talk about huge insights into the industry and things that often us as business owners who are operating online may take for granted or don’t think are important or on the flip side may go have terrible fees around things and they just absolutely stop.
You’re taking action. So it’s really lovely to have someone like you, Jeanette, who’s behind the scenes and knows the consequences of not doing things right and what things are important and what things aren’t. So that’s what we’re going to t talking about today. We’re going to go over, um, the legal lifecycle of a business and yeah, really learn here from Jeanette. What, what things at what stage in your business I’m really, really important. Yeah. So before we do that to net, I would just love to introduce you to everybody here. So, and a little bit about your story because in law and there are so many different areas that you can go into, so led to you specializing in online more.
Jeanette Jifkin: Um, well when I started my legal career, I was actually in litigation. So I was turning up to court. I was in dispute resolution and I got to a point after about five or more years where I realized I was just banging people’s heads together. And there are a lot better ways of doing things. Um, nobody wins in court except the lawyers. And I freely I into that. But there are other ways to help business people. And what I really wanted to do is to help business people. And in doing that, you know, you can do the same thing all the time and you can stay in private practice and work for other people. And I ended up moving into businesses. So I moved inside businesses is in house counsel and learn and you’re like what? It’s like to run a business. Uh, so that gave me a whole different perspective on the way the world works.
And at the same time, my husband’s a computer programmer and he was doing all this stuff in the online space and I was beginning to meet people in your mind space. And I’m a business colleague of ours, said they really didn’t understand what was happening online and they really would like to understand it better. So I started reading up and I found it really interesting. And the businesses, the people who are going online, it’s a really fun space to play in and we’re getting exposed to this huge variety of business and unique ways of doing things in new ways of doing things. And you learn about all these different technologies and it, it was just really fun. Um, so in about 2010, I started actually really focusing what I was doing outside of my day job on understanding the online space. And I started, uh, sitting up in an illegal advisory service for people doing business online and it kind of grew from there. Um, and it turned into eventually in 2015, onyx online mall became the full time legal business that I now operate. And we know we now have other legal staff and a growing team and growing up as a business DSL. So it’s been an interesting journey.
Janet Beckers: Yeah. And you know what I, a few things that I picked up from what you were saying they are, which for people who are listening, I think a really important lessons for you when I’m looking at connect story in, in terms of her own personal business growth. So, not necessarily looking at the legal stuff yet, but there were a couple of things that you did and one of them was that, you know what, I identified that there was, first of all that I liked working with businesses but actually then went into businesses. So you’ve got to really see what it was like. And I love that idea because a lot of times people will go, oh look, I’m really interested in this particular industry. But they never take an opportunity to immerse themselves into it so they don’t necessarily understand it. So their understanding of the issues facing there can be a little bit superficial maybe from having one client with us where they thought, oh, I think I’ll go down this track. So I think that’s really admirable and it’s so, and it’s something for people you know, dear listeners, to think to yourself, you know, is there an opportunity for me to immerse myself in this industry a little bit more? And then I also love that part about seeing that particular niche and really immersing yourself in learning it. So that’s that next stage.
That means that you just haven’t said, oh, this is the business, I’m going to go into it. You actually, you know, evolved into it. And just that very last one, which for me is the clincher in any business. And she said it was fun. I mean, awesome. You know, that’s going to keep you going. So yeah, I just love the way that you chartered the way to where you are now. It’s um, it means for me as from somebody who then is also, you know, Jeanette is going to be helping me with a, with a, an exciting project that I’ve got coming up. And um, you know, you’re, when you’re knowing that you’re gonna be working with somebody, you know, you really want to do your due diligence. And a big part for me is not just what work have they done and who they’ve worked with, but also I like going to be around for the long haul.
Like, I’d like to build relationships for decades with suppliers, not just something that’s a one off. And a big part about that is do they really enjoy what they’re doing? Like have they evolved their rather than, I’m just thinking I’m going to target this niche for a while. So, um, you know, cause it’s, that’s really, really common, you know? Yeah. And it’s niche choosing. It’s a huge amount of effort from my perspective. That’s a lot of effort that would have to go into, I’m just going to do this need for a while. Yeah. Yeah. But you know what I mean? And this may be, I, I can relate to this because I had started going down niches that did not give me joy at all simply because the numbers stacked up. How low, how to convert your car to LPG guests who yeah. Who gives a toss.
So, you know, there’s no, there’s no way that I was living in a stay in that industry for a while, even long enough to launch the program. But you know, so that’s something, but you know, if you’ve ever been in that situation, don’t beat yourself up about it as it’s just part of evolving. But yeah, really think about sometimes you might look back at what you’ve been doing and taking know my pastor, he was 10 or 15 years. That’s good. You know, coming from a solid background. Yeah. So thank you. Thank you for the insights into the business woman behind Jeanette, the lawyer. So now let’s look at, um, the problem that people have got, which is when it comes to online business, there’s, you’re not only have the legal sides that go with just business in general. There’s also the really specifics to online.
And I find, um, people tend to fall into two groups. They’ve either gone, oh look, I’m so, I need to know to protect myself. I’m really worried about so many things and I’m worried that I’m going to be caught up in some legal issue that I’m not protected against. And it can be enough to stop people actually going online. And I actually, surprisingly from a lot of the people I know, I don’t think that’s the majority because I’ll get a lot of those people, but they’re not necessarily the majority and they’ll, they’ll have a lot of fears stopping them. The other side and my hands up here a lot well is the entrepreneur who just get me out there, the optimistic sort of like, yeah, let’s make this happen. We’ll go on, look awake at that legal stuff. I’m going to be fine. Totally fine. Or I’ll just go out and look around as many websites as I can, copy, paste, copy, paste, copy.
I actually suspect that that’s the majority of us. So what would be really good is, so if we were talking just before we came on at the house, the, you know, that’s actually a lifecycle, a legal lifecycle online. So keeping in mind that, and I’d be really interested if you’re, when you’re listening, like which of those two camps or do you fall into? I’d love to hear it, you know, just however it is that you’re going to comment down below, send as a message, whatever it is. Just share and let us know. I’d really like to know. So knowing that this is probably the two fields, the directions people are coming from, let’s dive now into the four stages in the lifecycle and let’s see if we can have a look to help people in both sort of camps and like things that they need to be aware of at each stage. So, um, over to you babies. So what’s the first stage? So the first stage is really setting it up.
Jeanette Jifkin: Yeah. Your startup phase and exactly what you were saying. You’ve got the people who are consumed with fear and the people who just run with it. And there are, there are risks and opportunities in both camps. So, coincidentally I’ve worked with two people in the sort of consulting advisory space, um, both with some health aspects to their service delivery in the last six months in those two different, so the first one, well it’s actually in a regulated health industry so it has a whole lot of compliance issues to deal with and was terrified of the whole online aspect of doing business but needed to be there because there was a demand he had able to find her services and all of that sort of thing. So the way we worked with her was understanding the compliance. And I have a background in health in Australia, so I, I’m familiar with the national system.
I’ve been on some regulatory boards at a national level. I, I haven’t really good understanding of, of health space in Australia. So I was able to work with her and what we did is we did a complete review of her website. We tweaked some words here and there. We gave her a structure and some strategy on how to work forward with that. And we put in place all of the minimum compliance things that she needed in order to move forward with their business. So that, that fitted with her budget at that level. But we also gave her, pardon me, some sort of where to go in the future. So if this happens in the business, here’s some things that you can consider and if this happens in the business and so on. So that the, she had a framework where she, you know, she was comfortable with where she was at right now.
She could launch what she was doing and she knew where she was going and when she could come back to us in the future and sort of say, okay, move forward is what we need now. Um, on the other end of the scale was lady just launched and coincidently had no health qualifications whatsoever. Sorry, 30 years of experience. Uh, her own learning, her own training, her, all of these things. But no, no university qualifications, no specific, you know, things that she could rely on. And she just launched and she made a whole of promises on her website and it terrified me to be honest. I’ve seen clients soon and had to pay vast sums of money or we go bankrupt or both. Um, because they’ve made promises that they can’t then back up and they’ve made them with good intentions and not knowing the risks. But for example, client um, made some representations about cancer and said they had a particular service which could help identify markers for cancer and the cancer council discovered them and got very upset with them and reported them to the regulatory body, which then took them to court and sue them, which meant that they ended up with 300,000 with the fines. They believed in what they were selling, but they weren’t able to produce for the court’s benefit. Medical Research reports that supported what they believe.
Janet Beckers: Right. So for the startups then, if we think about, sorry, you effin for the startups,
Jeanette Jifkin: if you’re in a regulated industry, you need to be more careful.
Janet Beckers: Yeah. And so what would be the main things, like would they need to perhaps look at some regulation body that we’ve got and see.
Jeanette Jifkin: That’s great place to spot. Yeah. So if you’ve got a membership organization that supports your industry, um, they usually have a huge volume of resources to help you move forward. And if you’re already paying membership going, use those resources for goodness sake, please. Because they’ve done the work and they normally work with legal firms. I work with a couple of different industry organizations as well, and we help create templates and all sorts of things for them in this to you. Um, so that’s a great place to start.
Janet Beckers: Yeah, that’s brilliant. And what is your look, I’m just looking back to when I started and we’re going back quite a while now.
Jeanette Jifkin: You know, I’ve got a degree but nothing to, with what I’m doing.
Janet Beckers: And I, you know, at first of all, it started with me just interviewing the most successful women I could find. So I wasn’t necessarily making promises because they were the experts. But when it, things started to evolve into people saying, Janet, I want you to coach me. And then Janet, can you share step by step how you got your results? Again, there’s no regulation body and I just kind of went, yeah. Okay. Um, so and I’m sure that there are a lot of people listening that are in or a similar theme that they’ve kind of, you know, you haven’t gone and done a qualification, but you have got experience, you’ve got runs on the board, you’ve got results either for yourself and then you’ve got results for other people and then you can go forward. So what would, for that startup, what, what would be ways that you can protect yourself from examples such as you gave? So it may not be necessarily in health where I can certainly see, absolutely really come in. But if your say more of a business to business perhaps even or um, or you might be a life coach. So business to consumer.
I don’t know how you’re applying the information that I’m giving you. So I’m giving you the information based on my experience, what worked for me. I’m not promising it’ll work for you. I’m just sharing what I did and great. Yeah. So that’s fundamentally what you’re doing in a disclaimer and you can do it. I’m all for people doing it in plain English because we communicate with each other as human beings. And the purpose of a disclaimer is to remove an element of confusion from your customer. So imagine explaining what you’re doing to your customer to ensure that they’re not at all confused about promises you are making or not making. Yeah,
Janet Beckers: That’s great. I love that whole keeping it simple in language that people can understand because you know, and that’s like, you know, for us, we are the link we have on our website. It’s called legal blurbs because really that’s how I think of it as legal blurbs. And um, and I love that. Really simple. You know what? You know, sometimes I’ve seen people that have put their going, you know what? I’ve got these results and I had, you know, this is what I got that for all I know you’re going to sit on your butt and do nothing. Or they’ve actually used that kind of language. I love that. I think that’s brilliant because you’re,
Jeanette Jifkin: you’re not did the whole purpose of the disclaimer is to demonstrate, you’re not aiming to mislead anyone. What you’re aiming to do is share information with people from a really honest, authentic position. And exactly, you can’t influence what somebody else does. You can do your best to help them, but you can’t guarantee they’re going to do what you ask them to do
Janet Beckers: when you get the best too. And so just one more thing on that startup and it probably counts for everything else as well. Yeah. One of the questions that I get asked a lot from clients is when it comes to case studies and testimonials, yes. And protecting yourself and making claims. So do you have some advice for people on that? Yeah.
Jeanette Jifkin: Yes. So definitely if you’re in a regulated industry, you need to go and check back on your industry compliance regime. And that that’s not necessarily legal. There are ethical obligations that overlay legal, so they’re right legal, Trump’s ethical, uh, in a court of law, right. In a membership organization where people can kick you out of the membership organization and you want that little badge to give you credibility, I think is most important to an organization like that.
Janet Beckers: That’s a great distinction. I love that. That’s good.
Jeanette Jifkin: Well, I where as I say, I work with industry organizations and you’ve got to be really clear for members as to where the responsibilities lie because they have to be legally compliant. But they also have to understand that from an ethical position, this industry organization is trying to hold you as a, you know, a cut above the general riffraff. Um, they’re setting a framework for you. Um, and what you need to do is go and look and see if they say they have any commentary around advertising. Because a lot of industry organizations are very conscious of how people represent themselves to the public. And they will give you a framework and I will say, no, you can’t do this. Um, or maybe you can do that, but there’s certain ways you can do it. So again, the health industry is highly regulated in Australia. Health legislation says you cannot use testimonials
Janet Beckers: The legislation, I know, and it really does marketing opportunities for people. I attract a lot of people who were in various health industries as you do as well, Jeanette. And it’s a big frustration. Yeah. Yeah. So, so that’s a good one for people to know, especially for my Australian friends, yet testimonials in the health industry, you can’t do it.
Jeanette Jifkin: And if you get testimonials, so if you’re talking about your own business and you get a testimonial from someone and you read it and go off, that’s a bit over the top. MMM. That’s probably a key indicator of what you should be using and what you shouldn’t. Um, you know, if you think it’s over the top when someone’s talking about you and it’s not just an ego thing or that’s, you know, I couldn’t possibly say that. Um, if it is all that just gone to the extreme, don’t use it. Yeah. Edit it and ask for their permission to use the edited version because some people think they’re being extra supportive by being over the top. Yeah. Um, I have actually used a number of testimonials that way. I’ve gone back to people and said, would you mind if I edit it and use it in this way?
Janet Beckers: Mm hmm. So that’s another really good point is with the editorials, with the testimonials, I always as as good manners go back and say, Oh, do you mind if I use this on my website and here is the wording that I’m going to use when I do that. Is that a legal requirement for people to do that? Um, so
Jeanette Jifkin: it depends on whether it falls within misleading and deceptive conduct. So the key thing there is actually something written in Australia and legislation again, which says you can only use testimonials from real people. Yeah. Scary that that had to be written into ridiculous Lee Street. And also in terms of testimonials that you must have the authority of the person giving it to use it. So people might give you a testimonial. And one of the things that I, with terms and conditions on websites where people are getting them through websites, we usually say that we reserved the right to edit them for length provided that we don’t change the context. Right? So that’s the key thing. You cannot change the context or the the meaning of the testimonials. So if for example someone gave you a testimonial for a particular service and you just cut out the fact that it was for that service and just made it as if it was generally to the services that you’re providing or you’ve finished that service, so you cut that out so that it sounds like it applies to the service you are now offering. Yep. That’s actually you can’t do that. That is misleading and deceptive conduct.
Janet Beckers: That’s interesting. And one more thing on the testimonials and then we’ll move onto the next one. Yeah. A really common one now is people may give you a testimonial, not necessarily saying here is a testimonial, but they will be on say Facebook and it will be a public post. Like, it’s not just even to friends, it’s something that’s public and it’s a comment and they have put something that you go, whoa, how fantastic is that? Like, Hey, I did, I’ve got this amazing result from this program that you did or this opt in or this advice you gave. Um, now with those, I’ll always go back to people or contact them, say, Hey, I just love what you did. Is it all right for you? If I take a screen grab of that and put it on my website, is that okay with you if I just use those words again, because they’ve put it in a public forum. Can you just screen grab it and users like do you have to then get permission because they’ve actually done that very publicly?
Jeanette Jifkin: Okay. So there’s, there’s a couple of different aspects to that. Surprisingly. So one, the screen grab, if you’re taking it, for example, from Facebook and you’re putting it onto a website, you’ll potentially breaching Facebook terms and conditions. Oh, oops. Because what Facebook terms and conditions say is that you are, you weren’t, or you promise that everything you put on Facebook, you have authority to put on. And by putting something on Facebook, you authorize every other Facebook user who has access to that to reshare it, but you have no authority to take it outside of the Facebook platform. Oh, okay. Okay. So if you want to take something from the Facebook platform and you want to put it on your website, then it is best to go back to the person and get their permission first. And again, if they’ve made a public comment, which you then want to leverage into your marketing, ideally you would get their permission to do that.
And you can just do that on an email, but keep a record. Um, and it’s just good practice. It’s, you know, it’s a better way of doing business because you’re engaging people in your business, you’re giving people credit for, you know, sharing about you. Hmm. MMM. And you just, I just think it’s a much better way of doing business. And from the legal perspective, it is better to have their permission to reuse that information. Um, in theory, they own copyright in the comment they’ve made. It depends on how long it is. Um, so if you reuse it without their permission, you could be breaching copyright. So it’s not just a representation matter, you know, that’s why what I was saying about there being a whole lot of layers of different.
Janet Beckers: Yes. Oh look, I’ve just rest, well, I mean, not always ask permission anyway, but that’s a really interesting one. So Ben and we’ll even to use the screen.
Jeanette Jifkin: Well, um, unless you have a system to demonstrate that you’ve got permission and uh, you, you know, you’re doing it in an unauthorized way and that’s why Facebook says you’ve got no authority to take it out because they, that is based on their terms and conditions. So their terms and conditions say that if you put it up there, you give permission to everyone within that platform to reuse. But if you take it out of that platform, they have no control. And that’s why you have to go back to the person to get their permission.
Janet Beckers: That’s good. Does the thing that I like about having a screen grab, and I’d always ask people permission anyway. Is it, um, it’s, it’s authentic. People can go, oh that actually was real. She didn’t just make that point. Okay, well let’s move along because otherwise I could spend forever just talking to you about these sorts of things. Cause I get these questions all the time. Is that before we move on to the next stage, is there anything that we need to add in for the startups?
Jeanette Jifkin: For the startups? Okay. So the most important thing, particularly for the Sketti scaredy cats who are afraid of going into business because they don’t, they don’t know what they don’t know. The key thing is look at where you’re making money and predict where you’re making money. Right. Okay. Don’t stress about everything. Just focus on, okay, what is making me money and do I need to do anything to predict that. So for example, if you’re a consultant and you’re offering consulting services and one of the problems that you come up against these, you charge people say a monthly rate for four months minimum and after a month they say they just stopped paying but they still expect to get services or something like that. If you’ve got a really clear terms of engagement for the way that you work with them or they work with you, you avoid those discussions, you avoid those issues because it’s really clear, like we had a conversation around installment agreements versus memberships and subscriptions and that kind of thing.
If it’s an installment agreement where it’s a set price but you’re allowing them to pay it over time, then you make it really clear up front that they have to pay the whole amount. Yeah. From the we from the time they start as opposed to getting halfway through and saying, actually life got in the way and I need to go do other things. They still have an obligation to pay the balance, so it’s about protecting that income, do what needs to be done to protect that income. Everything else can wait. Um, you know, and then you timetable every three to six months. Okay. Where do I perceive that I have a problem or a potential risk that scares me and what can I put in place now to protect that? Because, um, you know, I’m ready to take that next step.
Janet Beckers: Oh, I love it. That is brilliant advice. And you know, the example you just gave a perfect one. Um, yeah, because that’s not uncommon. If you’ve got given something, that’s why I don’t do 12 month payment plans anymore for something because people very often a finished implementing within six months and then again going, why am I getting paid for this? Oh, it’s a membership I don’t use anymore. I’ll just let them know, I’ll just want to cancel my membership and then you have to get back up and that sort of maybe ship. Um, so it is a confusion. So yeah, that’s, and it’s great to be able to go say, hey, you go, that’s where you agreed that it was a, a payment plan. So honor your commitment. Yeah. Really Great. Wow. Thank you so much Jeanette. That’s great advice. Look where you’re making the money from. What can you do to protect that? Love it. Um, all right, so the next stage.
Jeanette Jifkin: Hmm. So the next stage is, um, business consolidation. So particularly as a startup, you might be trying this and that and the other to try and, you know, see where you’re going to get traction, how you’re going to move forward next. Um, and then you get to a point where you go, okay, this works. That doesn’t, I’m going to continue with that. I’m not going to continue with that. Um, I saw one of the, um, groups that I’m involved in actually superfast business. Um, there was a forum post from someone who had trialed something that invested a certain amount of money. They trialed it three months and they went, actually, that’s just not making the return I need. So I’m going to Canada. Mm. Um, you get to a point where you’re consolidating your business. So what you need to do at that point is you go, okay, what are the relationships that I have in the business now that I need to keep building?
So that might be at this point you might decide maybe I want some premises, whether did they, you know, in a coworking space or a startup space like Fishburners or something like that. You know, I want to go into one of these spaces. What type of agreement, what relationship am I going to create in doing that? And that’s where you suddenly come up against documentation. So I’ve got a license to use this space, which means it’s not exclusive. I can access this area but I can’t keep other people out of it. Or I have a lease of this space which you easy exclusive, which means I can keep other people out. Um, or I am going into a joint venture with someone and we’re going to commit to doing
Jeanette Jifkin: X, Y, Z in order to reach this objective. And we’re making that commitment for at least 12 months. All these sorts of things are consolidating your brief business, bringing it together. And if you don’t have some sort of process about how do I measure and how do I chick that this is working the way I intended it to work. And do I know what my ongoing obligation is going to be. So for example, you sign up for premises leases, uh, three, five years, you know, a lot of that’s a big commitment yet if you’re looking at that kind of commitment, for goodness sake, get it reviewed because that could be 20 grand a year for five years. Yeah. And it’s not, leases are not things that are easy to get out of that commitment can be, even if you decided you want to add at the premises, you may still have to pay that commitment until they get someone else in.
Janet Beckers: Yeah. Oh look, that’s such great advice. I mean an f for an online business that may not be one of the things that you’re initially starting to think about, but you can be developing there. And you know, I just have a perfect scenario where a lovely friend of mine, two couple of days, um, and because you’ve got a really good deal, if she took it for longer, that’s what she did. Um, and has since become exceptionally unwell that she can’t be in that business and, but she’s tied, you know, it makes it very, very difficult to then also sell it. So, um, that’s great advice. That’s great advice. And with people who are like an online business when it comes to that consolidation of phase, um, he may not be offline. I really liked your advice there are around joint ventures because very often that’s where you may go a lot as you started to grow. And for that phase there, it’s when it’s really coming to businesses that are online, is there anything else that they really need to be looking at at this consolidation phase?
Jeanette Jifkin: So are the consolidation phase, what you want to look at is if you’re going into particularly working with someone else or even software, you know, if you want to implement a particular system, is that a longterm thing you’re looking at implementing and what’s, how do you get out of it? Um, so they’re getting out of it is really important. But in terms of, particularly for going into a joint venture, if you’re going to do that internationally, which is often the case for Kong business, be aware of the limitations in if anything goes wrong. Yeah, so for example, um, we’ve done one recently for uh, a company in the UK has gone into a joint venture agreement with a company in Canada. We here in Australia, I’ve put together the documentation to support. Truly, yes. Oh absolutely. That’s what I say. It’s a huge bundle of fun what we do.
But we had to take the parties through the fact that being in different countries, they are very, very similar laws because they’re all based on Commonwealth law out of England. But Canada has developed, so they have different laws in different jurisdictions and we had to go through the whole process or if something goes wrong, what San dispute resolution so that it is not just cost effective for the parties but also effective in terms of resolving the dispute that they need to resolve in an international transaction like that. It’s often geared toward arbitration. And what that means is you are point a party. It’s still expensive. You appoint a third party arbitrary, they look at the matter and they make a decision and you decide that’s binding. But then you’ve got to then enforce a decision. And this is the thing what you’re doing in businesses.
You building relationships. And I had this conversation with someone this morning. Look at the relationships in your business, particularly in the consolidation phase. How do you protect those relationships? Because if you look after your relationships, mmm, you’re less likely to have to go back to documentation and say, but this said and you’re not. And you know, keeping communication, um, keep on the same page with people. The documentation is there because we all have filing memories. Um, very few people remember what happened last week. You know, two years down the track, 12 months down the track, you go into a deal, you want it documented so that you both,
Janet Beckers: yeah, that’s a great distinction. Yeah.
Jeanette Jifkin: Yeah. But if you’re referring back to that documentation because you’re not happy, have the conversation first, focus on the relationship, not the documents. That is brilliant because it’s the relationship that is going to take your business forward.
Janet Beckers: Yeah, that is such great advice. And if you know for people who are watching this on the video, if you’ve saw me nodding when you were talking about international joint ventures and that is expensive and it’s difficult because it’s different law. That was maybe it was only two times when I’ve been burnt, burnt with joint ventures. They were in a different country and one of them, the relationship wasn’t that strong anyway. It was more an opportunity. So I just, I wasted a lot of energy and so did all the other people in the joint venture. Never saw the money I was out of pocket 10,000 up front, but then also travel and stuff, you know, to be in this documentary that anyway, really not very ethical people, but you know, there was nothing I could do. I just had to go, you know what? That sucked. That was a good lesson. And another one was, there was a strong relationships. So for me that was an incredible betrayal. Um, and so it was very an interesting, you know, that going down that relationship mode and where I thought, well, okay, it’s not worth the few thousand dollars that I’m out of pocket here, but the relationship that’s really, really sad. So that’s a really good, but I’ve done so many joint ventures over the years, so many, and to have two that didn’t work, you know, that’s pretty good odds. But if he’s overseas, yeah, it’s like be aware of that.
Jeanette Jifkin: So that’s, yeah, really, really good advice today. Isn’t that funny? As we’ve been going through each of these obviously are, we’re working through the stages that I’m out. Okay. Oh yeah, I can feel that. I remember that. That was awful. Yeah. I should have known you back then. Um, so let’s now move to the next stage. What is the next one? So the next one is scaling your business. So you’re looking to grow and this is actually where we’re at at the moment. Um, so the kind of things that we’re looking at in particular our systems, processes, intellectual property, how do we really look at the value of what we have in their business in order to leverage it? Right. Um, so we’re looking at, uh, making sure that we have our systems and our processes documented because if you’ve got them documented, then you can share them with more people and we’re bringing in more staff now and bright really small team and I could individually try and the staff, that’s fine.
Yeah, we can see that in the next 12 months we’re going to get to a point where me individually training staff is probably not the most benefit to the business. Um, so if you document, and this is again, we’re talking about our friend James. What he does, he sits out, um, standard operating procedures. Yeah. Creating that so that you have, it’s basically you’re creating your operations manual. And our business, what we’re doing is we’re actually setting up a Wiki, right? So our Wiki, we’ll have everything you do in our business. And as we create more things, he’s more processes on how to do it. And it’s to ensure that we get, you know, in terms of building your database, your online database, because we want a paperless office. So all of our information is online and it needs to be consolidated into project managers. So, or our, you know, our legal files and if you know an email doesn’t get filed, that’s a problem.
So we need to make sure there’s a process to double check to make sure all of the emails get filed to the projects and that kind of thing. Um, so it’s sorting out your operating procedures, it’s sorting out what your business looks like. If you had to show it to someone from outside, um, what would make them want to invest in your business? And this is why, I don’t know if you’ve noticed, but a lot of the banks that you deal with published their own business planning frameworks. So you can go to any bank website and if you search business plan, you will find that they have their own template, right? So if you think you want to borrow money in your business to reinvest back into the business to help scale the business, go to your bank’s website, find their business plan, put your business plan, therefore mat, because that is going to hope you go and talk to them about them lending you.
Janet Beckers: Oh, I love it. Oh, that is a great tip. You know what I, he’s found really interesting about this thing here because again, I can’t be going, yeah, that’s how big thing here at the moment is our, our operations planning and changing the format because the format we’ve had has become not working so well now that it’s growing and we go to the next stage. So it’s, it’s an interesting outcome sort of going, oh yeah. Okay. Up to this stage. So this is interesting because I’ve all, I would always have put that thing of, you know, putting me off your, all of your operations in a format that your team can use and that you know, you can change. You know, who’s got access to it. For me that would have fitted under the, the, the, the hat of like business operations. But I had never really thought of it falling also underneath the legal well how many you got.
Jeanette Jifkin: Yeah, exactly. Because if you think about it, if someone cause in scaling a business, what you’re trying to do is create value and for whatever future you want in that business, whether it is you think you might sell it in the future or you want investors to come into it or whatever your end game is going to be. I mean for some people it’s, it’s listing on the stock market, um, or get getting venture capital or, or whatever it is. Whatever your end game is. Um, that’s how you demonstrate value in your business because you were able to say to people, yeah, we can hand over our business as ease and particularly an online business hadn’t made the online businesses than a low touch in terms of automated as possible. Generating revenue. They’re worth a lot of money because you know, people don’t have to do a lot to keep them working and they’re worth more money. If you explain to people exactly how they work and what your future plans would be if you kept it.
Janet Beckers: Excellent. You know what I love about this is when we talked about the startup, the focus was on protecting where you’re making the money. Yeah. And as we’ve developed, we’ve gone into the consolidation. It’s very much protecting those relationships that are helping you to consolidate and build that strong business. Now we’re looking at not just protecting what you’re doing now, but forecasting on where you have got potential to be making money, um, and preparing yourself to be able to protect and present that protecting
Jeanette Jifkin: the whole of the business. We’re protecting that thing that you’ve created because in startup you don’t really know what you’re creating. You’ve got an idea and you are you still learning and in consolidation phase you’re getting rid of some of the chaff and you’re really focusing on, on you know, where the business is going and what you’re going to achieve. And in the, in the scaling phase, you’re going, okay, yes, this is working and we’re going to ramp this up to add value. So you’re putting in place of things that protect that value in the business.
Janet Beckers: Excellent. Oh, I love it. Yeah. And so we up to the next stage, we’ll also just in that stage, Yup.
Jeanette Jifkin: Protect it, not just systems and procedures, but you’re an intellectual property. So your systems and procedures are one aspect of your intellectual property, but you also have, you might have a brand that needs to be protected at that. So you might want to look at trademark protection. Um, I don’t talk much about Payton’s made me because they’re very expensive to get and you need to have the money to enforce them to make them worthwhile. Yeah. Right. That’s a good point. Very good distinction. Pike’s work where you’ve got pharmaceuticals, which you’re going to generate, you know, vast sums of revenue for many, many years. They may not be worthwhile getting for something that doesn’t have that scope. Yeah. It’s worth, if you think you need a patent or you want to, Peyton, it’s with talking to a patent attorney. Um, but you need to understand if you don’t have the money to enforce the Peyton, you may have gone through that process, mental, that money and achieve that goal only to lose it because you are not enforcing it.
Janet Beckers: Yeah, that’s a good point. Um, just on the trademark one, that’s actually one of the ones that I have done and it wasn’t necessarily like I’ve got wonderful web, wonderful with everything that brand with kind of retired now, but romance we’ll tribe. I tried that years ago. I’m simply not necessarily because you know, it’s like a paper and you’re going after fighting it. But it was an important thing because I witnessed a clients who they were using a brand that they’ve made their whole website on. Um, and then somebody else who had that, you know, went to them and say, you’ve got to change this. They had to close the whole business and start like rebrand again. And I thought, you know what, I’m not going to be in that situation. I’m going to. So like a defensive rather than like an aggressive sort of, you know, painting, holding. It was a, I’m just going to protect myself so I can say I was here first Sunday. You can’t tell me to stop.
Jeanette Jifkin: And that’s interesting because it’s different in every country, right? Trademark protection is, is jurisdiction and limited. So you get trademark protection in Australia, it applies in Australia. You get in the US, it applies in the u s unless you’re dealing with Facebook and they just think that US supplies everywhere. I have small issues with that. Uh, you know, if you get it in the UK at applies in the UK and the law is different. So in Australia we can actually get a tried Mac three years before we start using it in business. But in the US you can’t and you have to demonstrate that you’re already using it in business before you can get your trademark. Oh, interesting. Yeah. So if you need to be aware of how it applies in the country where you are. Um, but one of the very, very simple things you can do in the startup phase is do some Google searches and see who else is out there and, and what they’re using.
Because even though they might be in another country now with the scope of online, they could be here wherever here is for you next year. Right up white. That’s an excellent point. And I’ve had that problem with the client. So we had a client who was sourcing a product from the UK using the brand from the UK. It was trademarked in the UK, wasn’t trademarked in Australia. He was operating that business for four years. There was a different trademark holder, same trademark, same product, everything in the US. They came into the Australian market and they registered the trademark here in the Australian market. And then 18 months after registering, they went off to my clients and you’re breaching our trailer. Now there are technical legal rules, which meant that he probably could have continued to use it. However, that would have meant three years and 150,000 in court.
And no certain answer cause I tell people you, you chances in court and no better than 50, 50 regardless of the strength of your case. The whole, yeah. So what we did with him was we sat down and we went, okay, where’s the money in your business? And the money was not in the brand. The money was in the database. So we protected the database. We made sure that he could shift the database. We got him to rebrand his business, which did cost him 40 grand, but he spent $40,000 and we gave him 90 days because 90 days is enough time for him to get the job done, but not enough time for them to not watch proceedings for them to launch proceedings. So, you know, the whole timeframe doesn’t negotiated that. And within the 90 days he rebranded his business. It cost him 40 grand to rebrand.
He kept his client base. He didn’t lose any revenue at all through his business. Um, he spoke with his supplier in the UK and they rebranded everything he was being supplied because of this, we negotiated the ability to sell whether you already had branded and these sorts of things without having to make an account of profits. So we basically restructured his business in 90 days. We avoided going to court. He kept all of his revenue and he kept his business and then they had demanded he handed over his domain. Now we got to buy his domain name.
Janet Beckers: Oh good.
Jeanette Jifkin: So then his legal fees were reduced because he got that recovered that money back in and buying the domain name. That’s a different strategy for doing business and that’s part of your consolidation phase. If you think you’re going to have a problem with a brand, then look at where the value is in the business and if now is the time to rebrand, now is the time to rebrand.
Janet Beckers: I love it. You know, the thing that I really love again is you have reinforced where is the money in the business? What do I do? I really need to protect everything. I love it. That’s a really, that’s such a great approach to anything in your business. Like where is the money? Where do I protect, where do I focus where? Yeah. That’s brilliant. So we’ve had a mood rattle onto this last one. This is just given the most amazing, but this is a total masterclass. So let’s move on to the very, very last one. Um, and we’ll just do that one very briefly. Yeah.
Jeanette Jifkin: Yep. So the last phase is selling or exiting your business. You need to start thinking about what’s your succession plan, what’s your next step? Because everybody runs out of energy at some point. Unless you’re red. John Paul Getty and he died in the office at 84 years of age while he was still, oh, CTO of the company. Oh, bless his socks. Oh yeah, exactly. So some people have the energy to continue their business indefinitely and they hang onto it for that period of time. But if you’re not that person, what’s your exit strategy and how are you going to implement that? So your, you’re getting ready for sale is not necessarily sale. It’s getting ready for exit and what you’re doing is if someone was going to purchase from me, what due diligence would they do? How would I then you my business, um, where are the loopholes in my business or where, you know, where are the young tiny things in my business where somebody looked at it, they’d ask questions. And so it’s, it’s you going through your business from that perspective. You, you try and take that third party perspective and say, okay, I’m an outsider looking in. How do I make this the best, you know, irresistible for someone else to want to bond. And you know what, some people, they get to that point and they go, Hey, actually I’ve got a great business here. And it gives them a whole new lease on life
Janet Beckers: that actually happens to a girlfriend who’s been a client yet did the same thing. I want to go to stop my passion business. I’m going to get this other business systemized so I can get a good sale and sell it. So he got it all systemized and everything perfect. [inaudible] this is actually really easy to run now. I can do both, you know? Yep. Yeah. So, um, yeah, that’s a great point. And so again, you know, you’re looking at where is the money, but in this kind of it’s like where is it that I can lose money in the sale? Like what would make the sales, so plugging those holes, those obvious things. Brilliant. Is there anything else at that point? So you were just now that one quickly. Is there anything that sale point that’s that last stage, the exit stage that we should add?
Jeanette Jifkin: Um, I would just make sure it’s hard work, but go through and document your assets, make sure you have your asset register and the assets, all your online assets. So your domain name is an asset you’re hosting is an acid. All of the software that you have access to, your integrations, all of that. What you’ve got to do is look at, if I changed business now, if I sold what links break, you know what? So you might have a subscription to a particular piece of software or you have your hosting in a particular place. All of these sorts of things. What’s going to happen to your business if that moves because you need to address those issues for the buyer.
Janet Beckers: Yeah. That’s great. Yeah, that’s really, again, it’s interesting. I’ve, I’ve sold one business, my first business that, um, and that was a really interesting process of making sure I had all of that cause they were going to move it to different hosting, different people. We’re going to be doing things. And the other thing that I found was I’m so pleased that I did beforehand is because I was over that business by that time. That was my internet art gallery. Like I just take it, just get rid of it, you know, but you know, give me a lot of money first.
Janet Beckers: I was, it was good because they were, they weren’t very organized. The people who took it over so they will contact and going, we need the login for this. And I went, remember it’s all on that one document. Every single thing is there. But I also put into our agreement that they could only contact me for help for one month after that. That was it. I didn’t want to have a single thing to do with it. And it was really, really valuable to do because there’s a lot of people I know who’ve sold a business that all based in up consulting back to it. Unpaid. Yeah.
Jeanette Jifkin: And you named very clear framework in your sal documentation to say, we will provide this kind of assistance. So I’ve done one recently where they’ve actually offered 18 months of support. Right. But that 18 months of support is limited to two hours a week per week, maximum. Excellent. And it doesn’t console, you know, it doesn’t add up. It’s two hours a week. If you didn’t use it this week, it’s expired. We’ll give you up to two hours a week and it’s only on the phone. We’re not coming in, we’re not doing it. You know, we’re not hands on, we’ll speak. It will talk you through it. We might share screens, but that’s it. That’s the limit.
Janet Beckers: Yeah. That’s brilliant. That’s really good to know because if you’re like me, like you think I’m over this business, I just think, oh no, I don’t even want to, you know, I just want to remove this from my own life. But um, oh, that was just brilliant, you know. Thank you so much for staying a little bit longer and thank you everybody that has stuck with us for this point because honestly, Jeanette, this has been like a total mass class rather than just a simple intro, um, podcast, which is really because you know what, as you can tell, like Jeanette knows her shit really you. So there’s a few things I know for, you know, Jeanette is going to be the person that’s going to be helping me with, uh, with a new revenue stream that I’m gonna be bringing into my business that I want to make sure that I’m protecting and setting up really well for, for all parties involved. Um, so, you know, that’s, I know I’m absolutely confident that that’s going to work out really well. So Jeanette’s differ. There’s two ways that people can help you. So there’s one way where they can go and check you out. I know that you’ve got a checklist and we’re going to call it here, romanceyourtribe.com/legalchecklist, one word, legalchecklist. So what will happen when they go there?
Jeanette Jifkin: Okay. So when they got there, what they’ll find is a pdf and it gives you a whole string of questions. I can actually tell you how many it gives you 15 questions and you can also score yourself on those Christians and they’d see it looks at your online presence. So what you’re doing is you’re going through and you’re answering questions relating to your online presence and it gives you a score at the end and it also gives you a rating zero to 20. He’s your writing and here’s what you might do with that. Um, so yeah, it’s a, it’s a free download and is to help you just self assess what you’re doing in your website particularly, um, and it can help you identify where you might want to take some steps to predict what you’re doing.
Janet Beckers: That’s brilliant. And I love that idea because you can just get an idea and go, oh yeah, I need to fix this up. Like I always find through any of those checklists, those I get, those are hearts of. So that’s best practice just by the questions. So absolutely go there to romanceyourtribe.com/legalchecklist. Now also you were telling me that you’ve got, um, a, I mean we won’t go into exactly what’s in it and the pricing or whatever because this is, this is going to be a masterclass that people will be referring that to for years. So at navy will change, but you’ve got a fantastic, um, service that is, you know, a really great intro price that for people to be able to see where they’re at that stage and what, what things that they, you know, like, uh, an a bit of an assessment. So can you just go into detail on that because that could be a first good, good first stage that people could come to you for.
Jeanette Jifkin: Absolutely. So we’ve got a business legal lifestyle checklist. So what we do is we work with you through that because as much as it’s, you know, it’s developed by a friend of mine, Jeremy Stretton, and he’s tried very much to keep it plain English, but there are still some things that make much more sense to a lawyer. Um, then may make sense to a live person. So we will talk you through that on zoom or over the phone or whatever. And at the end of that, it spits out a report and the report tells you where you sit on the lifecycle of a business. So those things, we were just talking through those four different stages. It shows you where you sit on those four stages and it gives you a percentage of, in terms of the startup phase, he’s all the things that you might want to put in place as a startup and what percentage of those things you’ve done.
So if, you know, if you’re at a scaling stage and you’ve only done 20% of startup phase, there might be some things we can fix there. And it gives you a checklist at the end saying here’s some action items that you need to action. Right. And as part of that, because we’re focused in the online spice, particularly in that questionnaire, is not, we’ll also give you a report which says here’s your online relationships and he’s the kind of things that you can put in place to protect them and also his costing around both so that you have an idea in terms of forward planning or want to implement this. Now, that unknown I’m going to need in six months and I know what kind of money I need to budget for it.
Janet Beckers: Yeah, I love that idea because a lot of times I just assume that anything that I’m going to do with the lawyer is going to cost me tens of thousands of dollars. And you know, from our discussion that we were heading the other week, I’d surprisingly, it’s not necessarily going to be like that. So that’s really nice to have a reality, like a true number of [inaudible]. When you’re ready to do this, this is what you’ve got to budget for. So that you know, so that is a great way for people to start. So where can people find to Jeannette so that they can talk to you about that or to get help with anything else.
Jeanette Jifkin: Okay, great. Um, so you can find me at onyxonlinelaw.com. And the best thing to do to get a quick response is to go to our contact page. So that’s forward slash contact dash us. And on that page it just asks you to give us your name, your website, and some details. And that makes it really easy for us to have a quick look at who you are, what you’re doing, and then booking a conversation with you or whatever it is that you want to achieve. We can, we can step out and say, well, he’s what you want to achieve. He’s the kind of cost it’s going to cost you. Do you want us to get started or do you want to timetable into the future? What do you want to do with it now? Yeah, sorry. That’s, that’s the best way. So again, ladies it’s www.onyxonlinelaw.com. And just come to the contact us page and fill in that contact form and we get back to you straight away. Yeah, that’s brilliant.
Janet Beckers: So I not sure you go and follow up with Jeanette. And what I also ask you to do is, as you can see, Jeanette has been incredibly generous with her advice, her knowledge and um, and it’s, you know, and for both of us, I know like Jeanette’s incredibly passionate and thinks it’s fun doing and I’m incredibly passionate about helping people just get out there and make the difference in what to do. So that’s why we spend the time doing this for free for you. So one of the very best things that you can do for number one, go over and join Jeanette’s communities. So go and get your checklist to get to know her. Not importantly. What really is fantastic for us is give some feedback. So go over to Janette. If you go to the contact page or just commenting down below wherever you’re viewing this or listening and, and just share like which of those stages are you at and from what Jeanette was sharing there, what are some are, has that, you know, you that’s made you realize some things that you’ve got to change.
And have you taken any action on that? Whether it’s just one thing that you take action on today, come and share it with us because it’s just the most rewarding thing to know that you’ve actually listened and taken actions. So that’s, that’s, that’s our biggest ask of you is gone and do something with this and then kind of share with us because that is, that lights us up. So thank you so much again Jeanette. You’ve been absolutely wonderful. Um, I’ll make sure that we’ve got links to everything that is there an on the rematch, a tribe website where this will be hose, um, house. I’ll also put an article there that’s got each stage. What are the things that connect share that you need to do at each of those stages and some action points that you can be doing this week now. And you’ll also find all the links at Jeanette’s talked about your fund them over there. So thank you so much Jeanette, and goodbye everybody go out there and make stuff happen. Bye.