The countdown is on to the end of the year. Your to-do list is probably pages long at the moment, with presents to buy or make, meals to plan, family to organise and parties to attend.
So in this week’s episode, we take a step back and do a reality check.
I mean something’s gonna to have to give right?
And therein lies an opportunity.
I’ll explain what I mean in today’s short, total teaching podcast.
2018 versus 2019
How was 2018?
Did you achieve the goals you set yourself for your business?
If not, that’s OK. You’re not alone.
If you are like me until recently, you may have set the right goals and had great measurements in place. But, if you are like me, even if you kicked some great goals, you may have often felt like you were pushing against deadlines and getting frustrated when you are sure there is a missing productivity link, but you don’t know what.
Well, it is most likely that even if your goals were great and your plan to achieve them may also have been great…. the indicators you were using to measure if you were on track are WRONG.
That’s the focus of today.
GSD Indicators and how to use them.
Here are the highlights of today’s show:
- A simple but powerful reframe that turns end-of-year overwhelm into an opportunity for clarity
- When is the best time to do your new year plan
- Why many goals you set in your business simply won’t be achieved
- What people usually measure and why that is wrong
- GSD indicators and how this can revolutionize your business
- Examples of GSD indicators for key areas of your business, such as revenue, leads and conversions.
OK over to you now.
And if you’d like more help to totally nail 2019, see below for some great resources, both free and paid, to help you get great results for more ease.
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
How I can help you:
- Join me next week for the free training “Nail Your 2019 Profit, Impact and Happiness Plan.”
- Check out the CLEAR Time program. The Practical, Step-by-Step System To Get a Life, Get Cash-Flow and Get Heaps Done Without Burning Out
- If you want my help next year to nail your plan and implement with confidence this is the time to talk to me.
My VIP coaching program is increasing by $1000 in January.
If you’re wanting my help, reply and we’ll get on the phone to see which program is best for you (I have one for ramping up from new to online to 6 figures, and another for established businesses online ready to expand).
You’ll be able to join at 2018 prices and get a bonus month, so you can relax over Christmas and start fresh in the new year.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!
Links and Resources Mentioned
Free Training Webinar: “Nail Your 2019 Profit, Impact and Happiness Plan.”
Read The Transcript Here
Hello and welcome. Janet beckers here with this week’s episode of Romance, your tribe radio, and it’s a total teaching one day and I am hoping it’s going to be one that is going to really revolutionize the way that you are measuring goals in your business and the way that you’re setting them and importantly the way that you achieve them. It’s a really, really simple tweak that I’m going to be sharing with you, but it can make a huge difference. So stick with me because I’m going to share with you what I was doing wrong, what a lot of people do wrong and what to be doing instead. And the difference that it makes. It’s really quite simple. So that’s what I’ll be sharing with you now. At the time that I record this, it was just a few weeks before the end of the year, the end of 2018, you know, only a few weeks before it’s Christmas and New Year and all that craziness and it’s very likely that you’re thinking, Oh man, I’ve got so much stuff I wanted to get data and I have referred.
I haven’t achieved the goals I wanted to do for this year and now it’s going to get busy and it’s going to be, you know that it’s going to be January and you know I’m running out of time, so I’m also gonna share with you a little bit of a reframe that will change this from being a time when you can feel quite overwhelmed too. This actually being a really good opportunity, so I’ll share with you the reframe that I use at this time of the year and the reason I’m going to share that first before I share with you the different way of measuring and planning your goals is because what you can be doing now, this Aha that you can be getting here with your reframe for December. You can be carrying over into your planning. So let’s get stuck into it now. First of all, what is this reframe?
Now? One of the things that I find is whenever you get into a period of time when there is a real pressure to get what seems a ridiculous amount of things done. Now, this is the time of the year when that’s going to happen because not only are you trying to finish all the goals that you set yourself to achieve this year and you’re aware that we know we’re getting into the silly season, so you may not get the attention of everybody that you want. When it comes to sales is you’ve also got this other pressure. Haven’t here like you know this to do list for Christmas presents and you know who’s coming to his house or that coordinating stuff so it can get really, really overwhelming. So here is a reframe for you. Instead of thinking, I’ve got so much to do, I’m really, really overwhelmed. I’m never going to get it done.
Here’s a reframe. I can’t get all this done so something’s got to give so I can only in my business and in my personal life do those things that are the absolute top priority. So in my business, what are the things that are absolute top priority? If I don’t get anything else done, what is the thing that’s going to make the most difference to my business and everything else? Just has to go, okay, and the same thing happens when you’re working out around, you know, the whole Christmas thing. What is the most important thing? Everything else. It doesn’t have to get done now, for me, Christmas is not been stressful for years. We’ve taken this approach and people still get presence. We still have a great time, but it’s just, I don’t know. It’s just calming and the same thing when it comes to business at the end of this year.
Now the reason why I want to make sure this reframe for you is this, busy time can be a really great way for you to filter what things really do matter and what other things are making you feel busy or feel God or you think you should be doing them, but are they actually going to be making a difference to the profitability of your business and how well your business gets results for your clients. The two really big things, so it acts as a really nice filter. So with this beautiful knowledge that you have now, this big sort of clarity about really what does matter and what is not as important. Let’s take that over into planning for next year. Now this is something that I do in detail with my rising stars clients for example, and also it’s something, an outline and all the templates and the process to follow is in my clear time program.
Now I’ve got links for you here because I’ve, I’ve actually just recently relaunched or made available this module. Normally it’s only available to people doing my hiring programs but it’s actually available now and so you can be going through that. So I’ve got the links there for you. So if you’d like to join the clear time program, it’s really cost effective and it’s gonna walk you through how to get these great results. So that’s my little plug for the day, but that’s how I can help you to actually take more action with this. So when, so this is actually the time of the year to be planning the first quarter of next year. Don’t try to wait until January. Okay. Don’t go Nicole. And worry about that once this whole craziness is over because the reality is and why it happened for a week or so into January. Then you’ll start planning things.
I’m not going to move along until the end of February and the end of January. Sorry. That’s my hope is that long. You could be losing a month and that’s just, just tell you from experience it happens. That’s what used to happen to me. So this is the time of the year to be planning out the first quarter. So what you want to be taking into that is what are the things that are absolutely important. Now, what I want to share with you is just a simple concept. I’m not going to go over here, all the things that you do to be able to plan out a really effective 90 day productivity plan and a marketing plan and how to do the year plan so that you get on live and get a holiday. Um, and I’m not going to go into all of that detail on, you know, how do you break down what you’re going to be doing and the productivity.
That’s all stuff I do in the time program, but when I am going to focus on here is the one thing that can make a huge difference to you next year. So whether or not you do any of these other things, this is what I want you to do now when it comes to setting goals in your business, and we always work on a 90 day period and we focus on the thing that’s gonna make the biggest difference. Very often what will happen is we will set ourselves goals now that could be good, better, best goals. And I’ve got a link in the show notes here too. And what I mean by that, an article that I’ve got all on that this is what we, this is how we, the language that we use in our programs when I worked with people is when you’re working at your goals, what is the main thing that you do?
Is it may be right. I’m going to sell, I’m going to get this many new clients. I’m going to have, um, you know, I’m going to sell this many of this new program. I’m going to make this much revenue and they are important goals to have. You need to have those things to mark, to be able to plan for and to be able to, you know, meet your financial commitments and to be able to know, you know what, this is what the goalposts look like. They are really important things, those goals, but let’s think about it. Those goals, their results aren’t they? They’re results of actions and this is where most people go wrong. They may write the list of actions that need to happen, but when it comes to measuring and having very specific goals that are going to get you those results, this is where it is often missed.
So if you’re finding that you have in your plan and just say your 90 day plan, you know, I’m going to make this many new clients, this many sales, this much money, if that’s all you’ve got in your goals section, it’s very unlikely you’re going to hit those results. So how do you get those results? So let’s look at the two main things that are really important for you in your business. When it comes to growth, when it comes to revenue, there’s lots of other things that are important, but we’re just going to look at the two big ones and that’s going to be the number of leads, so the people who are subscribers, people who get to hear your message, so those people who were interested in what you do enough that they will then listen to what you’ve got to say to convert.
So we’ve got leads and then the other thing that we have is conversions. How many people that were interested in what you do actually purchased. So let’s have a look at, okay, if we’re going to be really focusing on conversions, well just say that you do most of your conversions through telephone calls. You get people onto the phone and you talk about what they need. You tell them what you’ve got available and it’s a match made in heaven. So what you really need to be doing that is all right, how many telephone calls to I need to make? How many people am I going to be speaking to every single week? And if I want to have that many people every single week, how many times do I have to have my message in front? How many people do I need to have they’re inquiring that are going to hear my message?
So whatever your main way of getting people to convert it might be getting them to turn up to a Webinar. It might be getting them to see a sales page. It might be sending an inquiry to you through facebook messenger because he’d been putting, you know, you’ve been writing posts that talk about getting on the phone with you. Whatever the mechanism that you use, that’s what you’re going to measure. How many people turn up to your Webinar? How many people do send you a message? Which means how many posts are you going to do that mention that? It’s time to get on the phone with you. So bring it down to that level because they’re the kind of things that you can measure. How many phone calls do I do this week? Right? And he did half the amount that I that I need to do in order to hit my goals better.
Ramping up, so that’s an example for conversions. If it comes, say to building your list, getting more leads. If you’ve set yourself, I want to have, I don’t know, an extra thousand people this month, join my mailing list. Well, how many people have to actually see your opt in offer? It maybe twice as many. If you get a 50 percent conversion, which is a really good one, that’s what we get for most of ours. So may need to be twice as many. Where are they coming from? All right, if you’re doing facebook ads, how many people do you need to click on your facebook ad to be able to get those conversions? So at how can you then work with your facebook ads to increase that number? So that’s what you need to be focusing on. Okay? As so, you know, right, I didn’t get the number of pages people going to the opt in page or whatever it is that you use for getting new subscribers.
Um, then you know that, okay, this is what I need to be focusing on because I haven’t achieved that goal. This can make, honestly, this will make a huge difference to you in your business. So some people may call them leading indicators. Um, I like to call the get shit done indicators like, did I get this stuff done? What did I have to do to make the result that I want happen? And okay, if I didn’t get that done, if I didn’t get the number on the phone or I didn’t get the number joint, see my, my, my offer, what have I got to do? That then allows you to really work at much smaller intervals like focus on a week here and then the next week and the next week rather than that really big, intimidating goal that sometimes can feel unattainable. I can. So I’d love to hear from you.
Um, is this something that you set your goals specifically around and is it something that you measure or is this something that is where you’re going, oh, I’ve actually been focusing on the big one and then I get frustrated that I haven’t achieved them. Now I understand why I’d really love to hear from you. This is just two of the things that are important for the growth of Your Business, I’ve just looked at which is conversions and getting new leads. Of course there are other things there as well that come to creating an absolute rocking business that gets results for your clients and creates the lifestyle that you want. So I’d love to hear from you. This is the time of the year to be able to really sit that plan at least for the next three months. So I’d love to hear from you. Have you been doing, you know, have you been planning for next year?
What’s your big goals like, you know, what is it that you have as your get shit done, goals on your plan. I’d love to hear from you. So please share down below if you would like some help doing this. There are links in the show notes for the clear time program where I’ll walk you step by step through doing all of this and more so that you’re actually working from a place of calm and flow to actually get these things achieved. Um, so I’ve got that. Therefore you end. If you would want to work with me a bit closer, let me know, drop me an email because I’m just now preparing for our March next year for people to be able to join me in my rising stars and accelerator programs. So if you’d like to find out a bit more about working with me, much, much closer, just drop me an email and I’m height we can get on the phone. There you go. There’s a measurement. Alright. Can’t wait to hear from you. I really do hope that this has helped you and um, go get them folks. Bye.