When you are in the business of transforming the lives of your clients, it is your expertise and unique ideas that influence if they see you as the Tribal Business Leader they want to work with. That’s why content marketing, in a way that truly builds connection, is such an important part of your brand building and sales processes.
Today I introduce you to Emma Franklin Bell, a brilliant woman who has been part of my Attract Your Tribe Accelerator program for the past 6 months. Emma has developed a very unique framework to help you consistently amplify your authentic voice through whatever medium you’re using (which could be written, audio or video).
We dive into the 5 different connection styles of communicators and how to build on your unique strengths to create truly powerful content.
We also dive into the mindset of what it takes to be the person that really stands out and builds a business that positions them as the leader in their field. We break those down and then show you how to adopt those characteristics into your own business practice so you have the discipline to consistency create great content that builds on the strengths of your connection style.
Plus, we talk about ballet 🙂
Here’s what you’ll discover today:
- How the mass market is not important now and the role of connection in our economy
- Emma shares how she learnt communication through dance and how that relates to communication in business
- I share the common characteristics I’ve observed in the clients who get the fastest results and then break this down, demonstrating how Emma’s story is a perfect example.
- Emma shares the distilling of her message while working with me in the Attract Your Tribe Accelerator program that changed her platform to one of thought leadership, instead of “how to”.
- The importance of discipline as a content marketer. You can’t disappear for months! I have a bonus podcast action guide for you to help you with this
- How to choose which media type is best for you from audio, video, books, podcasts and writing.
- The 5 connection styles for communicating with content and the strengths (and problems) each type has when creating content.
- You can take this quick quiz to determine your connection style.
Plus action steps you can take THIS WEEK to create a content marketing plan that builds on the strengths of your connection style.
Plus a special podcast bonus for you today. An action guide to download “The Disciplined Content Marketer’s Mindset Action Guide”.
CONNECT WITH EMMA
You can check out the brilliant free Connector Style Quiz.
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
Emma Franklin Bell is a writer and communications expert. She is passionate about helping women increase their visibility, amplify their message and step into leadership.
As a podcaster, Emma has interviewed over 100 entrepreneurs from all around the globe.
As a featured guest she has appeared on numerous shows including The Mark Bouris Show, Should I Start A Podcast with Ronsley Vaz and Women, Leadership & Work with Megan Dalla-Camina.
Emma is the author of 3 books and has also written and spoken for Leadership HQ Magazine, Wellness Hubs and Business in Heels.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!
Read The Transcript Here
Janet Beckers: Hello and welcome everybody. Janet Beckers here and I’m really excited to welcome you to introduce you to my wonderful friend and guest here, Emma Franklin Bell. Hi Emma!
Emma Franklin: Hi Janet. So great to be here. Really looking forward to the conversation.
Janet Beckers: Yeah, me too. Me Too. We’ve got some really fantastic, really practical steps for you to take today, everybody that’s listening. So, and we’re going to be sort of breaking this into two parts. One which is going to be out, get at pens and start writing. We’re going to be talking about content, creating content and getting it out there to represent your brand in a really unique way that Emma has developed to help you to be able to really consistently get your authentic voice through whatever medium you’re using. So I’m really excited to spend some time diving into these different connection styles. So we’re going to spend some time doing that, but we’re also going to dive into the mindset of what it takes to be the person that really stands out and builds a business. And because Emma has some wonderful characteristics that I would love you to be able to do, I just want to bottle it up and we can have essence of Emma that we, that you know, that I could give to you so that you can really model these characteristics. So without being able to bottle up Emma, we’re going to dive into those unique things that you can be modeling yourself. So we’re going to split it into two. What does it take to do it and then how do you get your, your message out there?
Emma Franklin: So sounds good.
Janet Beckers: Very exciting, very exciting. So just start with tell us who, who is it that you help and how do you do that?
Emma Franklin: I help women who are generally in the businesses that help transform lives and change lives. So that’s coaches, healers, therapists, practitioners. So the spaced women and I help them to unlock their signature ideas and then amplify that. So, and using, you know, mediums that are online that we know about, like video and audio and interviews and written word and book writing. So anything that is going to yes, take the, take the magic out and then amplify it out to those people who need it. That’s what’s most important. Not not to everybody, but to the people that need to have those messages land for them. So, so that’s the work that I do with women and it’s incredibly fulfilling work.
Janet Beckers: Yeah. And I love how you just said, take that magic out and amplify it. That is such a beautiful way of putting that. And I love how you’re really specialized in getting the message, you know, the way that people communicate content of getting it out there. Because that’s the thing is there’s so many people, you know, we work with very, very similar people and there are so many people who are absolutely brilliant at what they do, really, really good, but they can’t communicate it properly. So nobody [inaudible]
Emma Franklin: Yeah. That’s right. And so what I’ve found is that, yeah, the, the magic and the message is, is it’s one thing, but then you can have people who have already discovered that they know what they want to say. And it’s the, the process of how can I say it? How can I communicate that? And I mean it was Seth Godin who a few years ago coined the term the connection economy and he talked about certain things, you know, all sorts of things to do with that. But he talks about how, you know, that media is now optional. You know, people can choose what they’re going to look at. Is it video? Is it podcasts? They’ve got… It’s not like the old days where everybody had the TV and you were kind of locked in to whatever channel. So it’s incredibly optional. It’s curated. And also the fact in terms of connection, like I said, about appealing to the people who need your work now it is about the fact that the mass market, he also said the mass market is no longer important.
You know, what is important is, he said, getting to the edges, getting to the edges of what’s important. And then he also said that it’s work that matters. So it needs to be, you know, not content for content’s sake. That it needs to be what, what matters. And, you know, that needs to be obviously what matters to you, but also what, so that it’s so that it’s powerful and it pulls you forward on purpose, but also that it matters to the people that you’re, that you’re working with to help and transform them.
Janet Beckers: Oh, I love it. That was so beautifully said. I mean just Seth’s work. Um, you know, I, I’m, I’ve incorporated quite a bit of his work too, cause he’s done a lot of work on tribes is that I love the way that he can sort of, you know, really create that language around that as well, which is brilliant. So that’s really, really good points that you know you’re not just being limited to the one medium now. So it’s around that connection to the right people. So. Perfect. Yes. So before we dive into how people can connect and how can they be doing it authentically. I want to just dive in a little bit into what, well, why are you doing what you’re doing now? Like what is, what’s your backstory that means you can say with total confidence, you know what, I can help you do this and I can help you get results. So just give us a little bit of a background on you and business and how, why you’re actually doing this and why doing it now.
Emma Franklin: Sure. I suppose I’ve been connecting with audiences since I was seven and since I first decided that performance based stuff and performing arts was what I wanted to do. And then after I did my training, which we might touch on, I then opened studios. So in performing arts, in ballet. So the, the, the whole area of being able to connect with, connect with the students, connect with the teachers, connect with the parents, connect with, you know, new potential you’ve got, when you’re managing a a studio. And this can go for any studio. Cause I’ve worked with, you know, martial arts studios and yoga studios, different studio types. You, especially with a children’s based studios, you, you talking to two target markets, of course, you know, minors and you’re also talking to their parents. So, and then you’re managing the expectations of them and the teachers.
So the whole area, all of communication. And then that was what I did my degree in because I think communication has always been this fascinating piece to me. It’s, it’s the, it’s the glue. It really sits at the core of everything. Because if you can connect and communicate to any of your publics and you can then share whatever it is you’re doing, whether you’re doing the ballet classes or whether your you know, talking about the latest research in some medical thing. Yeah. It’s the communication that you need to be, that you need to be utilizing. And so how you’re doing that, how you’re connecting with people, you know, how you’re illustrating it. And so, yeah, whether it was, you know, in practical terms, connecting with an audience and having that in intensity of holding an audience in that way or running studios and connecting with people day to day on practical levels, you know, hundreds of people coming through the studio every week that you’re dealing with. Yeah, this, this whole pace. And also when you’re running studios like that, um, where it can be quite intense, you, you know, and people have their, have their, they’re very emotional in, in children’s based work. So you are managing a lot of emotions. And, and you have to be very nuanced and very, um, you know, careful with how you, and insensitive to people. So it’s just always been a fascinating art to me is community connection piece
Janet Beckers: Yeah. I love it. And it’s, that’s actually been one of the lovely things that I’ve, in the last few months because I’m Emma and I’ve been, you know, Emma’s been working with me in the accelerator program to go, you know what, I’m ready to level it up to the next, I’m ready to take it to the next level. So let’s, let’s really work on what those core things are that that is so unique to your story that other people don’t have. And that was, and it’s been lovely really seeing you own that. You know what, I totally, this connection, this communication, I had been doing it all my life and it’s been really lovely to see you, you know, you’ve always done it, but to totally own it as you know, what this is mine and then create your own language, your own systems, everything very, very quickly around that.
Not because you are, you know, you’re walking… a real example of that, you know, of walking and talking the connection in everything that you’re doing in your life. So now one of the things that I really wanted to be able to bottle up to be able to, you know, this is the essence of Emma that I want people to be able to see is one of the things I’ve really come to notice after having worked now personally with hundreds of people in a close environment and thousands mentoring and coaching people in bigger programs, is there’s certain characteristics to the people who have the grit to keep on going to just you know, keep on turning up, keep them working towards it that get that success. And you, Emma, I’ve recognized this in you right from the beginning of, you know, just getting on, just doing the work, not knocking back.
And one of those things I’ve really noticed is if you’ve got some kind of discipline that you have had to master in your personal life, whether it is as we were talking earlier, whether it might be around learning a musical instrument but aiming for [inaudible] or very often I’m seeing it as in people who have done some kind of sports where whether they’ve been there even if they’re not competing professionally, they are approaching it with the discipline as somebody who wants to get really, really good at what they’re doing and I’m really into, I love it when I talk to somebody and they’ll show me that they’ve got a background to do with some kind of sport and some kind of expertise in that because I know that they are going to have certain mental characteristics that make you unstoppable in business. So I’d like to just dive into those a little bit before we dive into the content of around connections because I think this is going to be one of those things that means that the people who when they are going out and connecting that they can really keep that presence up, that they can continue to communicate as well.
So one of those, we were talking about this just before we before we hit record. And so I thought it would be really interesting if we just talk about your background as a performer and the discipline that you had to learn. Let’s have a look at, first of all, what is it that you learned from those, that time in your life, the things that you learnt that you can see now that you implement in your day to day business?
Emma Franklin: Yeah. Well thanks. Thanks to that Janet and thanks for also reminding me that I you know came up with the distilled concept, you know, about this connection stuff while working with you. And that’s absolutely true. I think sometimes when you work with mentors, they’re able to pull out sort of treasures from you that you, that you didn’t quite see. So what I was doing, the stuff that then this, you’ve helped me draw, draw it out and be more distinctive with it. So that’s really good. But when we, yeah, so, so to the mindsets, I think what was really interesting for me was that yeah, at seven which was quite late actually when it comes to dance, I was, you know, dancing around the lounge room and then mom was over me kicking things.
So she took me to lessons and you know, very quickly I excelled and it was that, you know, you needed to be to doing exams and state and training 25 hours a week and having private lessons in the morning before school at 6:30 AM. And I think as a youngster I just sorta, I went with it. I loved the dance and I loved the progress and I loved what I was doing. And, teachers were in the 90s, quite strict and, you know, yeah. And you know, things have changed to be in the industry now, but, you know, the, the old days, you know, there were quite, quite straight, you know, so, so I think it was also a, whenever you had a coach to use you, the coaching kind of mentality was that you wanted to, I’m not disappoint, you’re coach and yeah.
And so there was an, especially as a young person, United States and nine, 10, 12, 13, etc, you, um, you are really, really locked into the connection that you have with that coach. And, and they develop you in the bond is very strong. So, so you’ll always remember these, these key figures that sort of peppered through your career. And, so those foundations were sort of the mindset foundations were laid down without me really choosing to do that. I, and you would say many kids as you get older who would drop out for other reasons, for certain reasons. But, um, I think yes, if it appealed to you, the, these mindsets of delayed gratification, teamwork, discipline, um, you’re only as good as your last performance, the personal best over, um, competing really with others. The others sort of raise the, raise the bar so you, so you will always be seeing what peers arrival to achieve.
But then it always comes back to the focus of, well, you know you know, can I perfect that turn or can I perfect that or best small or whatever. And so, and then because I was a, um, a Stedford student, I was there for performing, you know, every, every few weeks, all around New South Wales. And, I think that was, I mean that was really, really good to get over things like stage fright. It was kind of exposure therapy, you know. So if you had any of those things, you, you would just kind of, you just did it. You just moved through and, and you just did it. And I mean, I enjoyed it. If I, if I didn’t enjoy it and love it, then mom would have said, do you want to do this anymore? Cause she was not a stage mom.
She didn’t even bond already thing. She wasn’t like that at all. And so it was always driven by me. It was always driven by my own, you know, and I want to do it. So, so I think, yeah, I think those disciplines where those core sort of old school sort of, you know, strong strident, bold, sort of disciplines that were just, that were expected in your mindset. And then I think he then carried those out and I taught for five years, so they know I carried those into my students. I mean I carried them into business and I still continue with those today and I think we gain, it’s like a manifesto. You don’t really realize you’re doing it. But yes, other people who I’ve met who have done sport or dance the same level, they had similar mindsets. Um, and I think that the, yes, the resilience, the long game thinking, the personal best idea. Um, realizing sort of the hellistic stuff that the hurdles someone said to me once that, you know, uh, um, you know, a step back or a set back is like you do two step forward, one back. Yes. And she said, you know, I just see that as a cha-cha and I thought, Oh yes. So it’s kind of, you know, cause it’s almost like, you know, you, you, you will have those hurdles. You know, you, you will have like things that you experiment with all the time. That won’t, that won’t work. And then yes, somehow it’s the resilience of the mindset that that pulls you forward, which must say that there’s an overriding passion or as people called purpose or why that, that maybe is stronger. Because what’s funny is you don’t think about giving up you have evolves that you don’t, it must be like if you have a really great strong marriage that you’ve been in for 40 years, the, the fights that you have doesn’t mean that you leave the marriage. There’s something stronger that, that leads people forward. So I think it’s similar.
Janet Beckers: Yeah. Well, I’ve actually got some tips for people who they’re thinking about how do I actually do that if I haven’t had that background because that’s one thing that as an example so people can see what does it look like in action. I know when we were you know, for the last few months, cause Emma’s just been, you know, you know, this is the next, this is the task and then this is the result that I’ve got. Now. One of those was, okay, well I think I may, you know, this may be my focus, you know, I met for doing it. You did a survey that was a particular niche and you know, and so you did it beautifully, and I did exact, you know, the survey perfectly. You followed up with a training Webinar to really say how it went. After all of that work and the investment of time and money at the end of it, you wait, you know what?
I actually don’t think this is going to work. They’re not really invested enough. Yes. You know, this is what it’s going to be a little bit hard. Now. I know just from experience of working with so many people that for a lot of people that would have gutted their confidence, a lot, and it would’ve been very difficult. That would have had to really draw on a lot of resources, internal resources to be – had the confidence in themselves again to go out and start again. Whereas you just sort of took a blow when hi, I’m so disappointed about that. But you know, okay. But that’s all right. I’ve learned from that. This is the next step. Like that doesn’t mean that you don’t go, oh, oh yeah. And totally frustrating
Emma Franklin: and you have a crap day you might say on, you know, I’m not, I can’t be bothered today with any of this. I’m just going to go to the beach or something. I think you have to I mean, I’m very about the self care and I talk to my clients about all the self care stuff because I think you do have to acknowledge, you know, you do have to acknowledge, um, that it’s not all sunshine and roses. Yeah. Yeah. But it’s kind of the Jack in the box thing, isn’t it? It’s the Jack in the box that nick the next day you just go through you places again.
Janet Beckers: Absolutely you just get up and do it. And yet the people who are thinking, well that’s great in those Emma’s had that, you know, from quite young. And I am, I have been noticing with quite a few of my clients, the ones that, you know, every client has the potential to really create what they’re going to do. Just some people can do it fast and other people will take longer. And it’s, and it’s very often it’s that, that grit, that ability to take the knock and get back up with confidence and keep the momentum going is the big difference.
And so a few years ago, I can remember at Tiff if you’re listening to this, hello, Tiff, Tiff was one of my clients a few years ago who was an athlete and I was saying to her, tiff, I just want to bottle up this grit, you know, this resilience that you’ve got. Um, and I know that it comes from you haven’t been an athlete for so many years. And so we used to joke when I would say to her, I’m an athlete too, and I wasn’t, you know, but I thought, you know what? So for people who were thinking, can you do this? I decided after with tiff and certificate, I’ll have to let TIF know that I’ve mentioned her a few times. Tiffany Michael, awesome woman is I thought, you know what, I’m going to see if I can start to, even though I’ve got a lot of that already, I’m going to see if I can actually make this a default by channeling what I’m recognizing and other people who have been brought up in that way.
And so the challenge to you is to choose one thing, whether it’s going to be walking, running, swimming, whatever it is. It could be an instrument, it could be art, it could be a particular hobby. It doesn’t matter what’s important. Is that something that you want to get good at and then choose to just start off small. But it’s the discipline of going. For example, I decided I was going to get good at swimming, found a group of friends, they get up at 5:00 AM like to meet. So you know, that was the big thing. So can I do that once a week? Can I do it twice a week? Just starting those little tiny things and every time you do it, you just recognize what you were doing and tell yourself, you know what, I resilient, I have got the discipline and every single time you were doing that, starting off that small. And then when you do have the times when you don’t get up, recognize that, you know what, I didn’t demonstrate that, um, particular discipline or, or doing what I said I’m going to do. And incremental growth. I think what’s really interesting there that you mentioned is, is the incremental
Emma Franklin: growth. You don’t go from nothing to, okay, I’m going to do five days a week at 5:00 AM. Yeah, in my view you could do it. But I think it’s hard to sustain it. You know, you might be able to do that for a month, but it’s the sustaining a longterm. So I always talk about, you know, with, with clients, especially if they’re wanting to write a book or something and they’re not going to do a, a sort of a hot house way of doing it. They want to just do it over the next six months or something. It’s the incremental growth. So if you sit down and say, okay, you’ve got to write 5,000 words, it won’t work that you can do, you know, a hundred words and then 200 and 300 and it, and it builds up. So I think, yeah, with any disciplinary practice, the [inaudible] going to take you on and make sure you enjoy it, make sure it’s something that’s fun for. But then just do it once a week and they maybe do it twice a week.
Janet Beckers: Now it’s every single day. It’s all the swimming will running with gym or training for something else and or art and art, the whole lot. It does. It’s incremental. It becomes normal. Now the reason why I want to make this and we’ll move over to the next topic now to segway. The reason I want to make sure this is Emma’s specialty is helping you to get your message out. The connecting through content, through communication, that takes a level of discipline. Because you want to have consistency. You want to be not just, hey, here I am. And then they go, where did she go? Like there was somebody who I really connected with six months ago, but I haven’t seen anything since then. You’re going to have to have that discipline to be able to implement and to be able to approach it in a way of can I be a better connector?
Can I communicate better? So that’s why I wanted to take that time talking about this puzzle. So it’s just so wonderful for you to get an you just for you to be able to see those little nuances in a mindset that can really make the difference for you to be able to create success in your business. So now I’ll move over. Now first of all, let’s just get clear on the different connection mediums. So what are the ways that people can connect when we’re talking about people who are in a business with, they helped create transformation for people. So yes, medium, what sort of medium do you help people wait and what are the ones that people can be using?
Emma Franklin: So the medians that you’ll probably see everywhere, um, are the, are the channels that you would have heard of, you know, so when it comes to audio, you know, it’s podcasting, it’s MP3s. It’s anything to do with the audio, the, when it’s video, it can be live, it can be Webinar, it can be prerecorded, anything like that. And then you’ve got a written word, like you’ve got blogging, you’ve got articles. If you want to go further than that, you’ve got books. You’ve then got, you know, all the stuff to do with social media, all your, all your daily work, your daily posts and those sorts of things. All to do with social. So you’ve got these different mediums. But what intimidates people quite a bit is, you know, A. Do I need to be doing all of it? And B. I don’t really feel natural. I don’t really feel like me. I don’t really feel confident to just rock up there and, um, be doing what they’ve told me to do. You know, you’ve just got to get on a Facebook live or you’ve got to start a podcast or you’ve got to write, you know a top 10 tips blog or something.
So I think in the, in the past, you know, this broad speaking stuff, broad brush stuff about just doesn’t matter. You know, just get out there, just do, do, do the stuff – can now be approached in a much more sophisticated way. I’m saying that you’re aware of all the channels and all the mediums and nanny, your approach and how your going to do the communication is actually about the connections style that is the most in sync with your personality and all the characteristics of you. That’s fantastic. And I love that you’ve covered that. There’s so many different mediums. And when we’ve made, when you mentioned at the beginning, when you were talking about Seth Godin’s work about economies, it’s not that everybody is just tied into watching the television now all of these different mediums are available. So you, the first thing you said was people saying, do I need to do all of them? What’s your thoughts on that?
My thoughts are that he wants to do the ones that feel the most natural to you because otherwise you fall off the bandwagon. Yeah, you fancy having your own podcast. And you give it a go and you learn the ropes and you and you do it and it feels really good and really solid and really like what you need to be doing. You will keep on doing it. You’ll evolve and morph, but you keep on doing it. If you’ve heard that it’s the latest marketing thing and there’s half a million is 500,000 or something on the iTunes apps and you need to be getting on there and doing it. And it’s kind of an external thing and you started and you do it and you actually don’t like interviewing.
You don’t like the whole tacky setup of you’ve got to have the Mike or something. And you do, and you do a few and you grind and you do about a dozen and then you start to drop off and start to drop off. Then you get annoyed and you get resentful. Anything, well, why am I doing this? And some of it’ll be those foundational mindsets of just get on the bandwagon and doing that. But other pieces of the puzzle, 10 day, I think that it’s not intrinsic really to you. And so you might love podcasts, but you actually need to be a guest on them, you might like,
Janet Beckers: yeah.
Emma Franklin: That he might need to be, I’m either getting someone or yourself or an assistant to be going through all those half a million and finding the ones that are your people and your, your, that would be great for you. And lining up an interview or week, you know, on podcasts. Yeah. So it’s, it’s, you know, what’s, what’s the approach? Same with video. Yes, it’s great to be doing all of the video and everyone talks about live and everything else. But if you’re holding yourself back and you’re not moving forward, because whenever it comes to live, you just can’t do it. Then doing recorded, prerecorded videos and maybe batching those as a way of doing video is going to be better. And then with time you might be, I’m really my grief with this now. I’ve been doing that for a year. I think I could really get into life. I feel comfortable. Yeah. You know, or it could even be, you know, if you’re, I’m more of say an advocate type connector style that you actually want to be on video, but you want to be interviewing just so there’s a little bit of space between the intensity of just you on video. Excellent ways.
Janet Beckers: [inaudible] yeah, I love that distinction. So it’s not a matter of then maybe a matter of, well, you know what, there’s some medium, I’m not even gonna go there yet. But there’s also within each medium you can work with what your particular strengths are. So you, and, and this is where I also see that a lot of people will go wrong without go. Well, alright. So I know if I’m, for example, you know, going to be doing video that I must be doing sales videos, live videos, video podcast, I’ve got, I’ve gotta be doing the formula where as, as we’ll talk about in a minute, once you’re super clear on what’s unique about you and your natural way of doing things, you can own your particular way of doing it. So you’re working within what works, but you’re creating your own formula and that’s where you get to be in your zone of genius.
And it becomes very, very easy. Yeah know, cause like for example, I use video all the time. I could have chosen to make this podcast only audio. Now on iTunes it is audio, but we have it on everywhere else. It’s on video. And the reason I’ve chosen to do that when most people don’t is I love seeing the person’s face. Cause I work very well off people’s cues, off their body language and can then perhaps pick up things that I can be asking that I may not have picked up if it was just through audio. And so that’s because that’s I, I do easily. So use that medium in that particular way. When I tried just doing it audio, I felt like that there was just something missing. There’s other people that could be a distraction.
Emma Franklin: So, yes. And, and I think also too, that especially if you’re starting out, you know, trying to do all of the stuff all at once, it’s just too overwhelming. Oh, absolutely. You know, you want to own it too. You want to feel good and then you can, you can branch out. And it’s the same, you know, people will sort of talk about, you know, blogging and that sort of stuff. And should I blog and writing the pain or whatever. Some people say this and then they write these beautiful posts in their social media, so they don’t even realize that they sort of doing a lot in the written word. Because they’ve sort of programmed themselves to think how old that’s got to be about articles and blogs and then they do these fantastic you know, may be couple of hundred words under a social post.
Yeah. So that’s probably feeling more connected. So is there a way of, you know, if you do one of those every couple of days, you might find that they all have a similar theme. If you’re, you know, talking about the same message that you can, you know, collect those posts, over a week. Any modern find you’ve got 600 words and then you can edit it and use that. You can say, you know, my musings from the week, or my tips from, from, from the week, you know, and you don’t even, I mean as a, a lot of great written content that that just needs to be tightened up a little bit, on people’s social posts. That’s a great point.
Janet Beckers: And that’s in terms of people for Action Taking we’ve already given you a few things that you can be doing now. You know, it was just given already some great ideas on that. That’s a lovely one for people who may be saying, you know, putting words out there on social media because for them it’s, I’m just talking to friends, this doesn’t stick. They’re finding it easier to do. It is can you repurpose that? And I love that I do musings for for the week or a newsletter, yeah, that’s right.
Emma Franklin: And you see, I think people often as well when they, when they are socially interacting with their social media and they do a post and then they sort of doing amusing or something, you know, they’re often relaxed. You know, you’re often on the couch all year, all year, um, you know, at the cafe or something. So you are feeling more connected and you are feeling sort of in the zone. Whereas I think sometimes people environment has a lot to do with it. And so if they open the laptop and open a blank page blog, you know, and it feels all very wiki. They like, what am I going to say? Yes. So it’s all about changing all that up, you know? And I think moving forward, this is, this is how we can see that we can be, you know, extracting, pulling out content in you know, different ways
Janet Beckers: and giving yourself permission to do it your way. So now let’s just go over into the last part that we’ll be doing today, which is looking at how do you know, how do you find your unique connection style? And this is what I’ve just absolutely loved watching Emma create because once you sort of like totally owned, you know what, I am really good at connection and helping other people with connection. You then very quickly were able to put a great framework together to really help people because it was all there. And so I just, you know, I love what you’ve done. I’ve gone through it myself and gone, yes, you’re spot on. You’re reading my mind. So that’s what I know. Everybody here is going to listen. So first of all, where can people go so they can do this, this quiz that you’ve created to be able to identify their own unique connection style and the training that goes with it. The training’s really good, the videos that you’ve got to really help you understand it up. Perfect. So where will people go? And then we’re going to do a bit of an intro on that.
Emma Franklin: Yeah. So you can jump over to emmafranklin.com/quiz. So that’s simple as my name’s slash quiz and yeah, the connection styles. I am, I kind of meditate on all of this because over the years doing one to one work with people you know, on their books, on my content or my businesses, I could see that with the rise of needing to be getting out there more and amplifying ourselves more, I was seeing things that hold people back. And then I was also saying that people seem to have different approaches. They had different sort of their own way and they would lean into certain styles more. And so I am so, so rather than this, again, broadly speaking, do video, do audio, but instead of thinking about, okay, well if I really own my style, so, so I worked out that there are five styles and I’ve come up with these and that is trusted advisors, storyteller, provocateur, advocate and inspirer.
So I mean they, they fairly sort of descriptive in their time of what they are. But yeah, in essence I could see that, you know, and you’ll start to see it even with people that you say follow or read authors, books and then you see them online, you’ll see that people, I mean they can have, we’ll have all of them in us and you lean into certain things when you need it, when you need to. So if you’re talking about data, you might lean more into the trusted advisor role, but in essence, you have that primary style is what you feel most comfortable in. Excellent. Yeah. So you don’t feel held back. You don’t feel you know, like trying to be someone that you’re really not, you know, so there’s all these, all that sort of stuff.
And obviously trusted advisor is someone who feels very comfortable in research, in data, in case studies. And obviously, you know, doing, doing powerpoints or reading things from books or being interviewed by people on information. You know, often academics and people like this, that trusted advisor is really strong. And I feel really comfortable in that storyteller obviously. People who draw on their own stories client stories, case studies, even things like legends mix fables to illustrate points. Yeah. So if you were talking about a mindset piece, so you were a client through something you might refer to. You know, to some, you know, talk to us in the hair, you know, some fable, but we’re all privy to knowing about and the little lessons in that.
Janet Beckers: Oh, and I love it when people can communicate that way. Like, I, I really am drawn to the story teller type when I did your quiz. I did not come out as the storyteller. And I don’t think it’s something that I naturally do myself, but when I am exposed to somebody who is a storyteller, I’m just mesmerized, like I just follow, let them, I love them. So if they’re telling their stories, so that’s a great one. The storyteller.
Emma Franklin: Yeah. And we all love stories because you know, um, you know, our structure and our narrative hero’s journey and that, so we, storytelling is one thing that we need to be drawing in. And what’s interesting is you can you can get confident by also drawing from the other styles. So sometimes I’ll talk to clients who say doing work as you know, I meditation teachers or something and they want to go into corporate and they will say, I’m in a corporate setting. You know, I need to be sort of sounding even, you know, even though I am, I need to be sounding more credible. I need to be sounding more like what van understand, where you can turn to the trusted advisor kind of style. And that’s where you can draw on and say, okay, I’m an inspirer, but I actually need to draw on some of those attributes.
So I’m going to look at the benefits of meditation. I’m going to look at some of these research studies and so I can show, I can be talking to people who I want to be talking to and I can give them some of the messaging that they will appreciate and want. So, you know, yeah. And so you can, you can draw on them provocateur. Obviously, you know, people who are, you know, bold, into progress, you know, you’ll see this with movements. People who sort of you know, they’re not there, they’re just going to call BS on things. They’re, they’re straight to the point. And that is one where people can feel like they can feel held back. Should I be saying this? This is really me that’s about unleashing, you know, and becoming more confident in yeah. Standing my ground, owning that kind of ribble, sort of, I guess.
Yeah. Advocate, which, which is me, is the the person who shines the spotlight on others. That’s why I love doing podcast interviews. That’s why I love working with clients and drawing them the out. So if it may, it’s always, you know, drawing out things, lifting things up and finding the truth, you know all of that stuff that the inspirer is, you know, charismatic and they, they lift their energy, they drive us forward with their, you know, joy and presence of, of the, you can do it, you know, it’s possible for you. You can do it. So, yeah, so all of them, and that’s why if you are going to do a presentation, and it was, some sort of audience that, you know, after dinner or something and I wanted it to be lifted up, you would say, yeah, I think I need to draw on that inspirer you know, I’m going to read a bit about that and I’m going to take my trusted advisor that I’m also going to inject some of the inspirer qualities.
Janet Beckers: Yeah. So that was a fine now. So it was probably like, I’m sure if you had a percentage it would probably be like not out of 10. She hates those inspirer one because they just the wind, the quiz that you went through. And I do find with mine, even though I definitely draw more on you know, the advocate is a huge one cause I love other people’s stories. But that whole thing of I believe in you, I believe in you. I believe. Yes. You know, and I know you can do this. I’m just, I’m here for you baby. I’m going to stick with you until you can do it. Cause I know you can. That’s the Inspirer that comes out. So yes, that’s, yeah, that was, it was, and it was actually quite affirming to do your quiz and to see the way that you describe it because it allows you to go, well, you know, that’s, there is still there’s a bit, there’s meat behind the, you know, the infancy inspiration story there is still, Oh yes. We still valid. It doesn’t cause sometimes there as the person who is the inspirer, sometimes you can think, you know, sure I’ve motivated you, but I’m really clever too. Yes, yes.
Emma Franklin: And that’s right. And that’s why in the, when you go through and do the quiz, which is quick, it’s only six questions and me and you go through, it’d be great over to actually develop it and make, you know, make it more meaty and longer. Yeah, that’d be really interesting. But yeah, so it’s a quick, it’s a quick quiz and then I do talk about a bit later on about visibility blocks. And so there are things that can come up against these, these quiz styles. It’s not like, oh great, I’m the inspirer, that’s what I do. And I go out and I’m all into it and you can do it and everything and I feel great. You will come up against the blocks that are associated with that connect to style. And it’s probably things that you’ve noticed throughout your whole life. Like, yeah, cause you’re signing, you know, will people think there’s enough substance behind behind my, at my joyful way of operating, you know, and so and so, yes, you’re able to then break down those blocks by drawing on, on elements that, that prove that, you know, that’s not,
Janet Beckers: yeah. Yeah. Nice. And I love it. So I’m a really do highly recommend everybody goes and does the quiz. It’s quite quick, but incredibly insightful. And the, and you know, as Emma’s talked about, not only did she talk about what your strengths are, she then talks about your visibility blocks specific to what your connection style is really, really useful. Very, very clever. So if you go to emmafranklinbell.com/quiz, You’ll be able to do that. Now you’re listening to this on the audio on iTunes. First of all, you’ve got to come over to the page to see this beautiful radiant smile. And also we will have some show notes there for you. And, I’ll have the links there so that you can go and do the quiz. And one of the things that we’re trailing at the moment with our podcasting is instead of writing a long article, I’m actually putting a worksheet for you to go out.
So yes. So we’ll be putting out a worksheet, not on the quiz of course, cause everybody can get that from there. But I’m going to be, we’ll be putting that there, that’s going to be guiding you through a couple of things. And I think one of the things that we’ll probably do is how you can get that mindset that’s going to allow you to be visible. Some tasks that you can be doing to help you prep, to get that mindset to be able to get visible so that when you know what your connection type is that you are going to be able to go out there with confidence and totally nail it baby. Cause I know you can do it. So sounds great. Sounds really, really, yes. So we’ll have a little of that there for you. So we’ve covered a lot of topics today. They, it’s just such a great opportunity. This is why I love doing the podcasts because if we just want it to say to you, okay, here are the different mediums that you could be using and here are connection types. Sure. That would be something that we could just do in a simple article. But to have somebody where we can dive in and see what makes Emma tick and what is it that you can take away that you can start modeling and implementing in your own approach to business that’s going to make it so much easier for you to get results. That is priceless. So I’m really grateful that you took the time to be able to break it down – how you’ve been able to take what you did from the discipline that you had to do to be you know, a fantastic performer at a high level. What that mindset is and how does that then applies to what you’re doing in business. I’m really, I’m really grateful that we did that because then it makes those, the rest of the things that we did so much more powerful for people to be able to go and implement.
So thank you so much, Emma and everybody that is listening here. Let’s now think about what’s one thing that people can do this week that’s going to help them to start, implement. Of course we’ve got to go and do the quiz. But what else? Is there something that you can think that people can be doing this week that’s going to help them to start getting more visible?
Emma Franklin: Yes. Well I think, thanks for that wrap up there Janet. And also I think it’s a great point about when you say you can dive into these things in a more thorough way on the podcast. And that’s what I would also say to people, the, the beauty of audio and video. Once you get into your style and you move through any blocks and you, and you realize, this is what I want to do, I want to amplify my message. Especially for women who are in those industries that transform lives.
Often your work is not a sound bite. Often it needs dialogue. That’s why using audio and video as a medium and backing that argument up with you know, your, your written work. And of course if you’re an advocate, not now, you probably want to write a lot of books. But having the dialogue is really what helps you get your ideas landing and understood in people’s hearts and minds in a much easier way because they’re hearing that, that dialog. So, in terms of the practical for one where yes, you, you, you do the quiz and then you might be quite enlightened, oh, you know, this is, this is the style that I am. And then think about brainstorm the different practical ways that you think, um, that connect to style would, would, would approach being online and being more visible. And it could also mean offline presentations or talks at a networking group as well.
So mainly talking about online, but also in offline areas as well. So, you know, if you, if you are the inspirer, you know, what could you be what could you be doing and how could you be communicating it this week in a practical way? You know, so whenever you’re work is, could you be angling those posts this week in a more uplifted inspirational way as well as whatever you talk about that in a, in a slightly more in a voice that is more inspirational because that’ll probably be feeling more in sync with you. Yeah, yeah. Or if you’re thinking, that you want to do a prerecorded video, you know, don’t get stiff and think about what you should be doing. But you know, if you, if your, the provocateur, you know, maybe put on some music that gets you in the zone of how you really feel. And then when you, when you do the prerecorded, the, you just have that energy coming through a bit more, you know, don’t go, slammed ridiculous. But just having that energy sort of behind what you doing more and you’ll just start leaning into it more and more. And more and more.
Janet Beckers: Mm. That’s brilliant. Tips, brilliant tips. And one last thing I do want to leave people with is when you do go over and do the quiz from Emma, keep your eye open because at the time of recording, um, Emma has a new book that will be coming out very, very soon. And what’s the title?
Emma Franklin: It’s “Write your first Nonfiction Book” making it really clear. Yes. It’s about writing your first book. That’s nonfiction coming out in August. Um, and it’s a book written, um, off the, off the back of all the work and material that I’ve done in groups and one to one with people who are writing their first nonfiction. So it’s practical, it’s got exercises and it takes you right through all the things you need to know, um, to get your first book written.
Janet Beckers: Yeah, that is wonderful. This wonderful. Thank you so much for your time today and thank you everybody that’s here has always, the best thing that you can do is to give us some feedback. So go to Emma, you know, stalk her on social media. When you’ve done the quiz, just drop her an email and tell her yeah, just one thing that you have taken away today and an action step that you are doing. I would love to hear from you as well. So either drop me an email, leave a message, um, you know, um, you know, on social media, come and talk, come and talk to me. They’d tell me what was it that you know, something that you’ve taken action on because honestly that is the biggest thank you. That we can get in return for putting, you know, taking the time to be able to share these stories with you is just knowing that it’s helped you to do some action is priceless. So we’d love to hear from you and if you are listening on iTunes, I would really appreciate if you would share that as one of the, as a comment or review and honest thing like what have you taken away that would really help other people to be able to discover people like Emma as well. Okay. Thank you so much everybody for taking the time to be here and thank you so much, Emma. It’s just been really inspiring.
Emma Franklin: Thanks Janet. It was, it was wonderful. Really wonderful. Thank you. Okay, bye.