In this week’s podcast I interview my gorgeous friend Milana Leshinsky.

Milana and I met a few years ago in Hollywood darling when we were both being featured in a documentary (long story).

Who would have thought it would be so boring on a film set, but there were a lot of long times when Milana and I had to be quiet and sit in the dark while other filming was happening.

As you can tell, in the interview, we both like to talk so we spent a lot of our time, outside the studio, talking and getting to know each other.

We’ve been friends since.

You’ll love this interview as Milana breaks down very methodically exactly how to have a business that allows simplicity in your life, even a 7 figure business such as the ones she has built.

Plus as a bonus, she introduces the 4 marketing personalities.

I look forward to hearing your feedback.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
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Show Notes

  • We talk about what it means to be a coach and how it has changed over time.
  • Milana shares how she walked away from her 7-figure business, spent six months in “hibernation”, and created what she calls The Simplicity Circle and later discovered the idea of Simplicity Entrepreneurship
  • We discuss how marketing is a creative outlet and an opportunity to help others
  • Milana talks about marketing strategies and how people spend a lot of time using ones that don’t work for them
  • How growing your business through simplicity is easy
  • Ways to identify the 80% of the things that you do that don’t work and make you unhappy – action steps for you to take this week
  • The 4 Marketing Personality Types and how to find out which one you are
  • Your Call To Action: Share your ah-ha’s below.

Introducing Milana Leshinsky

Simplicity Circle Founder Milana Leshinsky is creating a simplicity revolution for coaches, authors, speakers and entrepreneurs who want to grow their businesses with ease. Creator of Recurring Revenue Revolution, author of Coaching Millions, co-founder of JV Insider Circle, and an inventor of telesummit, Milana is known as a serial entrepreneur and paradigm shifter by many luminaries.

She came from Soviet Ukraine 25 years ago as a classical musician with zero knowledge of the business world, and has built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello simplicity, profits, and ease!

Read The Transcript Here

Janet Beckers: Hello and welcome everybody. Janet Beckers here from Romance Your Tribe radio and I’m so excited to introduce you to my beautiful friend Milana Lishinsky. Hey, Milana.

Milana Leshinsky: Hey Janet, it’s great to be here. I’m excited to talk to Australia. Oh my God.

Janet Beckers: I’m really excited too because when we first met in Well what we thought was Hollywood.

Milana Leshinsky: Oh my God, you thought so too?

Janet Beckers: Yes, I know! Was sort yeah what we thought was a much bigger opportunity than it was a really good adventure anyway where we were both being on the set of the documentary and for me, the thing that was the biggest highlight of the whole experience was meeting Milana because there was a lot of hanging around, wasn’t there? When you’re actually filming a documentary so we sort of became BFFs and hung out in the back of the studio just catching up on everything that we were both passionate about and so much of that was about business and making a difference to people- making a difference to people, wasn’t it?

Milana Leshinsky: It was it was awesome. Yes and I remember you and I both kinda were a little bit awestruck or star struck when the woman from the movie E.T. showed up.

Janet Beckers: YEAH!

Milana Leshinsky: We kept taking pictures that was the other thing that we- ya know it was like mini tiny Hollywood or.

Janet Beckers: Yeah yeah yeah yeah we can we can now we can share it that way. Pretty funny. Yeah. So I invited Milana along today because uhh look, I’ll let Milana tell you a bit more about her story but when I first became aware of Milana it was when she was working on recurring revolution when she was helping people with recurring incomes. She was really modeling the go to go to space in tele summit so you invented the tele summit model, didn’t you?

Milana Leshinsky: Yes I did.

Janet Beckers: It happened. Yes folks this was ground zero. So inventing the tele summit and really I can remember when I first started out getting CDs that were by you on how to make membership sites like this was way back right at the very beginning. So Milana’s been there but you’ve managed to always stay ahead of the curve. You’ve always managed to you know see not see a different way of doing things and then working out how to do it and then doing it incredibly well and then seeing the next opportunity. So it’s not as if you’re skipping from one thing to another you’re looking at the way things are done and how can we do them better and really think outside the box. So that’s that’s kind of where you’ve got to at the moment isn’t it. You’ve got a different sort of face that you’re going through but you’re really developing new ways of doing business.

Milana Leshinsky: You know well, time times keep changing. People are starting to be more savvy online as consumers. You know, it was all the marketing tricks where you could post, I don’t know like “get this now or this page disappears in 20 minutes”. That doesn’t work anymore. I used to like I literally remember buying a product that would be like a pop up window that would say “This offer goes away in 20 minutes. The page will disappear so you better buy now” right like those pressure tactics. I think people will look at it now and say “oh really, okay?”

Janet Beckers: Yeah. Yeah.

Milana Leshinsky: It disappears on you want to somebody else. I don’t think that people are as easily influenced by those tricks and so people and you know consumers got savvier and smarter they also got more skeptical. And so they also have a lot more choices. Right. When I was starting out back in 2001 I heard the words “life coach” and “business coach” for the very first time and so I was intrigued by that. And today I went to Wal-Mart because it’s like little only two streets away from my house. So it’s an easy stop to get something that I need quickly and I saw a cashier and his name tag said John and his last name and it said “coach”. And I asked him, “what do you mean by that?” Is like I just coach other associates here. Or.

Janet Beckers: Associates. Yes.

Milana Leshinsky: Yeah. So the word “coach” has now penetrated the most unreachable layers of population so to speak, right? And also coaching. And I don’t know how many people are listening and watching your podcast who are coaches and who are interested in coaching. But it’s now blended. There is no longer a very clear line between coaching and every other business owner offering coaching.

Janet Beckers: Right.

Milana Leshinsky: You could be a professional coach or you could be an accountant offering coaching. Right. You could just decide one morning that you went off and coach so that the marketing internet marketing and coaching industry have blended. So now it’s impossible to tell who is who, who and what is been offered. When and where. The overwhelm is unprecedented.

Janet Beckers: Yeah that’s a good point. I haven’t actually thought of that, Milana. You’re right. Because it used to be very much to consider yourself a coach. You know you would have developed and learnt a whole suite of tools to to coach to actually walk people through a step. And so I resisted calling myself. That was my alarm, sorry.

Milana Leshinsky: So I just went outside it’s the sounds that you know you’re in a spa somewhere.

Janet Beckers: You know for one it wakes me up to bird sounds. Yeah yeah.

It’s very early in the morning here in Australia, sorry. But um yeah back to the coaching we just got disrupted by my early morning alarm there is yeah I know I resisted even referring to any of the services like it as a coach or any coaching business for years and years and years because I felt that you had to have qualifications. It was sort of you know didn’t feel having the right to say that but interestingly I’d been calling our business a coaching business and a training business for years now because that’s what people started calling calling me and calling us. So for people who are listening who were in that coaching field. This is a really good distinction to have now that it’s not one or the other. You are a blend which I think can be can be quite liberating for a lot of people in the coaching space actually.

Milana Leshinsky: Well it can be liberating but also there is a lot of resistance especially from people who have completed coach training schools. And do feel kind of like “well how dare you call yourself a coach if you haven’t put in the time and the mastery that I put into you know in my life in my career” so I can totally understand both sides. But the thing is that the market wants what the market wants. The market wants this person who just sold you a Facebook ads training to also coach you. And so that’s how suddenly you you a Facebook ads expert now become become a coach, right? So that’s kind of like you know you would call it training you could calling you could call it support but the word “coach” has now become so general and generic that I used to say that I started my business working out and coaching industry and now I can’t even say that because what is a coaching industry, what the heck is a coaching industry, right? Is there a coaching industry? What is it and where does the coaching industry starts or ends and everything out begins, right? So it’s kind of gotten really… You know there’s a lot of blending going on.

Janet Beckers: Yeah. And so if we if we look at those changes that you’re seeing in the industry now. Let’s now look turn it around and we’ll have a look at the file.

What you’re doing now. So and then we can talk about especially when it comes to the coaches about how this can this can they can apply because you’re now focusing on the Simplicity Circle. Would you mind describing what is what is the Simplicity Cycle and then we might dive a little bit into how that’s come around and then we’ll circle back to to the changes in the industry. Does that sound okay?

Milana Leshinsky: Totally. Well so Simplicity Circle was really born out of me suddenly seeing you know I walked away from my business last year it was the seven finger business. Some things were not really working for me in the company with my partner with my business partner. I started getting a little bit restless and you know I get bored. A lot of the business doesn’t stimulate my creative juices and so I walked away and then I spent six months kind of I don’t know if I was hibernating. I was researching I was looking I was doing a lot of self exploration but what was starting to happen is that I started seeing how growing a business can cause you know stress frustration can take away from happiness and peace AND from profitability. So. I- this is when I discovered the idea of simplicity entrepreneurship which is what simplicity circle is really focused on today. And you know, simplicity entrepreneurship is really a business growth strategy based on keeping your business’ structure as simple as possible. It’s also a mindset right consciously making choices that focus on simplicity. You know I talk to a lot of people who are on the brink of a burn out and they built such a monster of a business, they cannot even walk away from it. A lot of people tell me “I wish I were you. Then I could just walk away but I have commitments clients my team I built all of this, like I can’t walk away from that”. And so Simplicity Entrepreneurship is really a way to grow your business and it doesn’t cost you your independence, peace of mind, your health, your relationships.

Janet Beckers: Oh look and I would be I wouldn’t I would be I think would be a very healthy bet for me to be able to say that majority of people who are listening to us today they’re- the reason why they’re exploring about how to build their tribe, how to build their business online is because they’re not looking for complexity is they’re looking for simplicity because it is about freedom. But the reality is once you start learning these new concepts, you start going down this track, it can get so overwhelming. It can feel incredibly intimidating that it’s very easy to lose what you describe as the happiness in your business.

Milana Leshinsky: Yeah. And the problem is that there is really no way to tell which way to grow your business, which direction to grow your business into, which marketing strategies are going to work for you. There is no way to discern all the advice and all the information that comes at you which is why simplicity circle is- you know, has such an amazing purpose right now I’m so excited about it because I get people to tell you know this is the direction that you clear. You know look at your results. I do several tools and assessments in the program that people come into and we look at their results and say it tells you right here that these marketing strategies are not going to work for you. So why are you investing so much time into in that direction right.

Janet Beckers: Yeah. Brilliant.

Milana Leshinsky: And instead this is what you should be focusing on because it is aligned with your natural skills, your natural abilities, right? Build your business around your natural abilities I call them super skills because when you use your super skills your results come with ease.

Janet Beckers: Oh absolutely. You are talking, talking my language. Well let’s go into let’s go into some steps that people can implement to be able to look at their business and to look at simplifying and just before we do that, I thought it might be nice to put a little bit of a frame around… You know this the feeling of you know being so your business taking so much of your life over a lot of times people will look at a business and they will go “Oh look, they’re amazingly successful, they’ve got it all together. That’s what I want.” Not really saying behind the curtains that this is a person who is so burnt out and I know that there will be a lot of people who are listening here that will be at different phases in their business and they are quite often looking at the face above them or the person above them thinking they’ve got all this business stuff down pat but I just find it a revisit like where you’ve come from is you haven’t come from business to start with you kind of had to come into this sort of area from from from a musician. So you were you were travelling from from Ukraine, is that correct?

Milana Leshinsky: Yes yes. I was — by the time I came to America I was 19 years old and I was already a diploma music teacher, a classical music teacher.

Janet Beckers: Right.

Milana Leshinsky: You know in Ukraine the education system was a little different so by 19 I already had graduated with a four year music education degree.

Janet Beckers: Right.

Milana Leshinsky: I was a kid that I was ready to teach other kids. But yes I was definitely not a you know somebody who was ready to do my job. I didn’t hear the word “marketing” until I was in my 30s. My God it was 15 years ago.

Janet Beckers: Yeah. Yeah. And so what drew you into the business?

Milana Leshinsky: Well I wanted to stay home with my daughter. She was born in 2000 and while I was pregnant I was you know starting to explore this thing called the Internet. You know it was like years ago and the Internet was just starting to boom, you know, and I couldn’t find good daycare for my daughter when she was born. And so I slowly slowly slowly ended up being a work at home mom. Started out by creating websites for companies and then discovered this idea of coaching and coaches started hiring me to create the Web sites and so that became my niche at that time. Excellent. And the more websites I created, the more you learn about how to use their website to get clients and I started- I don’t know. There is something creative about marketing. The way I saw marketing that was that it’s an opportunity for me to create something cool and I’m always creating something cool right. I think a lot of people see marketing as something that they have to do to push and sell and dirty marketing I always saw it as an opportunity to educate people to create value for them and to share something innovative like a framework that I imagine in my head. Organize different ideas you know. So marketing doesn’t have to be dirty.

Janet Beckers: And it’s so refreshing to hear somebody else say that because I feel exactly the same way because my- I’m – I was an artist. You know I had an art gallery was my first business.

Milana Leshinsky: Ooh, didn’t know that.

Janet Beckers: And since I’ve started this track of my business I very rarely actually create a lot of art and and people have said to me, “Look that’s a big change. Where is your creative outlet?” And it took me a while to realize, you know what? Actually marketing for me is a huge creative outlet. I get a really similar creative return from thinking about some creative ways to get a message out there and to involve people in the process of the marketing so that’s fantastic to hear somebody else say it’s so true. So if we could just backtrack to look a little bit of your story because I know that we’re going to look at the process here now for you to be able to grow your business by simplifying. And you said there at the at the beginning about happiness and you said there at the beginning about you know your what’s your real sort of like superpowers what what’s what are you really good at. So that you can’t even start looking at those steps without getting a feeling for what is happiness for you, why are you doing it to start with. So thank you for sharing that bit of your story first so that we can work and people can really understand as we go through these steps where you come from when you apply it to your business so you.

Milana Leshinsky: And you know what’s interesting is that I didn’t realize that I was unhappy in my previous business until my body told me so.

Janet Beckers: Really?

Milana Leshinsky: I started to have panic attacks and I didn’t know what they were and what the whole idea about anxiety. I’ve never it just was never part of my life. I knew all the commercials about anxiety and I didn’t know what it was and I started having panic attacks and for the last two years running that business I was experiencing these what I used to call “episodes”. I didn’t know they were called panic attacks and so when I discovered that these were panic attacks and that are a result of anxiety. I also realize that I’m not only anxious I’m also very unhappy in my business. And so I sold my house to my business partner and I went solo again because I was in business I was in business for 17 years. It was only the last three years that I was in a partnership with someone that changed the dynamics of my business. There’s something that started changing. My lifestyle changed. My schedule started changing. You know and so yeah happiness was nowhere part of it but I didn’t know it which is the most fascinating thing to me. It took my panic attacks to tell me that I’m not happy.

Janet Beckers: Wow.

Milana Leshinsky: I was just going through the motions everyday waking up and doing the work, doing the work, doing the work. My business needed me. My clients needed me. My team needed me and it was only when I found the panic attacks to be unbearable any longer. I just made a decision to walk away from my 7 figure business.

Janet Beckers: Wow that’s that’s huge isn’t it. For people who are listening that I think this is a really important first step for you to do is- Is really having a look at. “Are you happy?” Like what are you getting joy or are you going through the motions and you really do not want to have to get to the stage where I got to where her body is screaming at her to say something’s got to change something’s got to change. So let’s have a look now. It’s a simplifying your business because I love how you say you can grow your business by simplifying. It can be a bit counterintuitive so for people who are listening for them to be able to take some action this week what can be some steps that they can be applying to their existing business and to grow their business while making it so much simpler.

Milana Leshinsky: Yeah well the answer is actually very simple Janet.

Janet Beckers: Of course!

Milana Leshinsky: The way that you grow through simplicity as your growth strategy. A lot of people were confused about when I first started talking about it and I realised that it’s it’s almost too obvious why most people still don’t know how to do that. You can you know use them- simplicity can help you grow your business by way of removing 80 percent of things that you do that don’t pay off and things don’t make you happy, right?

Janet Beckers: Right.

Milana Leshinsky: And as soon as you move those things what happens is the friction, the resistance that you’ve experience in your business? It falls away. The question is what is the 20 percent. Most people don’t know what that is. You know I talk to people who say oh I know what my natural abilities are. I’m a writer but then I say, “okay well great. So is your writing generating your income for you?” And they go, “Well not really because…” then they’ll go into this whole thing why they haven’t really been profitable. And the truth is that it’s one thing to know what your natural abilities are and what you enjoy doing. It’s a whole other thing when you think about how to translate your natural abilities into a profitable business. Be a little bit more strategic it’s not about “well I love writing therefore I will be writing more and therefore I’ll be making more money”. If it was that simple, I don’t think that business coaches would exist to be honest with you.

Janet Beckers: Yeah.

Milana Leshinsky: I think more … digging a little deeper like the kind of things that I talk about in my programs have to do with discovering your big idea. What is your big idea. What is the unique hook or angle for your business or for your products and programs that allow you to stand out. And then you talk about things like your business model. What are your products and programs they need to be creating. How do you price them. Most people take point out of thin air but that is not a strategic way to determine your pricing and what happens is if you price yourself incorrectly you’re going to again get resistance from your clients, potential clients, and in your own business and then the marketing strategy. You know, every person has a unique marketing personality which we determine once the people start working with me. We’ll look at what is your marketing personality. Are you a teacher, builder, connector, or champion?

Janet Beckers: Right.

Milana Leshinsky: And what would that mean in terms of marketing methods that you need to choose? What does your marketing strategy overall looks like based on your marketing personality? So you may know what your natural abilities are but most people don’t know how to translate that into a profitable business and so that’s what I love doing with people because suddenly their eyes are open and there is, “Oh my God I’ve been building my business using all the methods that don’t fit my marketing personality”. And so.

Janet Beckers: Right.

Milana Leshinsky: It will become so much easier it’s almost like… waking up and getting paid for just being you.

Janet Beckers: Which is which is the thing when we come back to romancing your tribes. That’s what sets you as that tribal leader is people are going to be drawn to you and your energy and your vibe which will come from doing the things that you love and it doesn’t necessarily mean that you have to be the most charismatic. You can be as dull as dishwater but still you’re going to attract those right people to you – not anybody here as dull as dishwater – is you know because your- you’re doing those things that are that are in your natural flow.

Milana Leshinsky: Exactly. And what happens unfortunately a lot is when people start their businesses or they decide to start growing a little faster, they start looking at other people who are successful. For the longest time I looked at several people that you and I both know you know there are high level entrepreneurs in our industry and I wanted to do what she did. And I spent 11 years attempting that business model and every year I thought well did you do it this way or this way or that way but it never worked. When I started creating the simplicity program and developing these tools for my clients I started I looked at my marketing personality and her marketing personality and realized that we are opposites to the point where I feel like I’ve wasted 11 years trying to master something that wasn’t natural to me to begin with. And so I gave myself permission to stop doing it because that’s you know that’s yeah.

Janet Beckers: Yeah. So this is a few things the things you said here a few times. It’s very much a matter of really looking at what’s working for you already and what’s and what is your core way of your marketing and doing business. We’ll explore that a little bit more is it sounds a lot of it is making the decision to say no. To let things go.

Milana Leshinsky: Absolutely, yes. It’s like having your own filters a series of filters that allow you to see which direction to go into and even you know like technology changes all the time. Tomorrow Today Facebook ads and Facebook groups, tomorrow may be completely new tool, a new strategy. And when you know what you are well you know when you have a tool to discern the right way for you to focus your marketing around, you’re going to know whether to use that strategy at all or not. And if you do choose to use it then how to adapt it to your super skills, to your natural abilities. Right. I- I’m not a social person. I’m definitely- I’m more introverted. And so I kept thinking to myself that I can’t use social media. And here I am I’m running a group called Simplicity Circle on Facebook and I have you know almost 1500 people in the matter of just a few months. People just flocked to the group based on the message that I was sharing. And so I was confused, “why do I enjoy that?” And turns out it’s because I have adapted the use of social media that works with my marketing personality. Like a lot of people will do different things on social media. Some people will post pictures. Other people will go into other people’s people’s groups and connect and private message and get clients that way. And I do things differently and everybody has something that they need to know about themselves about their core drivers and core purpose of what they do of why they do what they do, right? And when you understand it, then it’s going to be immediately obvious to you what marketing strategies to use, what products to create, and how to adjust them so that they work for you.

Janet Beckers: I love it. So can we just briefly go over the four different your personality types I suppose were your ways of approaching business so that we can then have a look at just a couple of things that people can think about so that they can analyze the way that they’re approaching what they’re doing in business and see if these are the things that they can help to decide about doing differently. So what were the four?

Milana Leshinsky: And you know there are like labels essentially but there’s so much more behind each one.

Janet Beckers: Of course, absolutely.

Milana Leshinsky: But the labels are Teacher, Builder, Connector, and Champion. And if you are a Teacher and you try to build your business like a Connector, you’re going to struggle. So my personality my marketing personality is Builder, followed by Teacher and so that combination, Builder-Teacher, is what I do and all the strategies that I use in marketing all the ways that I use social media all the things I do when I work with joint venture partners they have to do with you know, builder. Which means I’m building something I’m creating something and teaching teacher I’m teaching I’m motivated by you know disseminating the mystifying information. And so there are certain marketing methods that go along with each one right? That’s kind of a brief description of it but I go a lot deeper into it when I work with clients because you might look at some marketing strategies and say well I want to do I want to blog. I love writing and so you could spend the next five years blogging and not make a dollar.

Janet Beckers: Yeah.

Milana Leshinsky: Right. So how do you do that. How do you really bring out your marketing genius. By using your– what you know by yourself as a person, right?

Janet Beckers: Yeah. Can we have a look at the other two because I suspect that they are ones that I have that I have as my strengths.

Milana Leshinsky: I have a sense of you as being a connector right. And maybe a champion, it’s hard to tell. You know until you take the assessment but connectors are those who really love connecting with people not necessarily networking a lot of people misunderstand it. Like but I don’t like networking well you could connect connecting during the networking meeting or you could be connecting one on one with people if you were in a small group or over the phone or by Skype or you are naturally drawn to connecting people you are you deep you get deep satisfaction from when you introduce people to each other. That’s now it’s about connecting. You also can be connecting ideas not necessarily people you can be connecting ideas.

Janet Beckers: And the other one, which was the champion, is that when you’re shining the light on other people?

Milana Leshinsky: So that could be part of it but a lot of champions are- so there is a champion who is very extroverted and there is a champion who is introverted and rather than right one is more of a coach. Another one is more of a speaker from stage and exerting that energy at people. They inspire people through telling stories the you know like you know immediately when you hear somebody speak from stage if they are a champion or a teacher or a connector or a builder know is that I’m not saying that if you are a teacher you cannot speak from stage if you’re a builder you cannot be trusted you absolutely can. I’ve done my own life events for years. I just was being a builder and a teacher. I was not a champion or a connector.

Janet Beckers: Well that’s fantastic. For people who are listening for it to be able to take action now you know. Think about those four types and of course you know – connect with Malala because that’s how you’ll be able to really dive down deeper to see really what those four are and then have a look at the way that you’re approaching business and I can tell you just from my own experience recently that I had built my business on connecting. I had built it on doing tele seminars on connecting people with people who can help them absolutely in the flow absolutely loved it but I was influenced by what I was seeing other people doing. Thinking this is time consuming I should be backing out of the business a bit and systemizing things a lot more so I’m sitting outside not moving myself out of it. I got so bored. That’s why I’m doing this podcast again because I love connecting. I love talking to people and connecting people with the right person that’s going to be able to help them.

Milana Leshinsky: So that’s what you actually do. And so that’s the first thing is to pay attention what do you naturally do when left to your own devices what do you naturally tend to do like. I find myself organising information into teachable formulas and systems right. That’s just what I. I have an idea. I can do this at the wee hours of the day. I can do this when I’m sleepy or when I have a headache. This is what I naturally do doesn’t require a lot of energy to put me on stage at wee hours in the morning and I’ll probably have a panic attack.

Janet Beckers: Oh there you go.

So that’s a really nice way for us to finish off in terms of what can people do this week so my challenge for people listening is this.

This week is really a good look at your business and think about you know what actually does make me the money and what doesn’t.

And then I love Milana’s concept of the four types when it comes to then looking at that in the way that what. What are you doing in marketing. What is- where does your natural energy go? What- What can you easily do in the wee hours of the morning such as Milana is talking about so that you use all the tactics in the way that’s really going to use what comes natural to you, your strengths.

Milana Leshinsky: And the other question to ask yourself is where do you find yourself pushing. That’s a really important question.

Janet Beckers: Right.

Milana Leshinsky: Where do you find yourself pushing or working too hard to get to results. And maybe those are the things that will give you a clue in terms what you need to stop doing. You know finding those eighty percent of things you should stop doing it, right? Because it’s not just about where you’re making most money from. Like I made most of my money from product launches but it doesn’t mean that I should be doing product launches. It just means that whatever was working at that time was somehow connected to my super skills but I’m tired of doing product launches so what now, right? So now I have to look at what super skills are, what natural abilities was I using in my product launches that I can now translate into a non product launch oriented business. Because I’m exhausted from launches I am burnt out, I want I want an easy marketing strategy.

Janet Beckers: Right.

Milana Leshinsky: Translate, what it is that has worked for me in launches and applied in other areas of my marketing?

Janet Beckers: Yeah that’s fantastic. I love the idea that means you’re not being locked into a particular strategy or a way of doing things. You can be taking what your core strengths are.

Milana Leshinsky: So once you understand what your core motivation is or your core driver behind everything you do- that one thing you get enormous satisfaction from that you can do in the wee hours of the morning. You can apply that in any marketing strategy you just going to do it in a way that feels easy and simple to you.

Janet Beckers: Yeah I love it. So the challenge that I give to you dear listeners is let’s take this into action. So the challenge that I give you now is first of all you know I love this- the real distinctions that Milana has given us today. And so I’d love for you to be able to share and can do this in a couple of ways. If you’re watching this on the on the Web site and you’re watching the video here just scroll down below and leave a comment and share with us like What is it like to which- which of those four types do you suspect that you are and also what is it that you just do really naturally? Like what is that thing that you can be doing in the early hours of the morning that feeds you energy that comes really naturally. I’d really love to hear from you so you could share it there. You can come over to the Facebook page and you can share there as well. Or send us an email and one of the things I would really love you to do is Milana has taken some wonderful time today. She’s here because she absolutely loves what she does and you know and we’re sharing beginning about how she gets to help so many people create simplicity. So one of the most rewarding things that you can do for Milana is to give her feedback as well. So go and we’ll I’ll share where you can go and find Milana. Go to her website, go and find her on Facebook. Go and join the Simplicity Circle and give some feedback on the AHA that you got from today and share you know what it is that really is the core thing that you do really really well that you can bring over into all your marketing and building your business. So Milana, what’s the best way for people to be able to contact you and to keep in touch and learn more?

Milana Leshinsky: I would if you go to simplicity circle dot com forward slash get started. It’ll get you started.

Janet Beckers: Excellent.

Milana Leshinsky: In the entrepreneurship world. It will give you the business assessment where you can see how much just how much complexity you have in your business right now. It’ll also give you access to my free simplicity circle community on Facebook so that’s the best place to go. Simplicity circle dot com slash get started.

Janet Beckers: I love it. That’s fantastic. Thank you so much for your time Milana. I’m exceptionally grateful for you to spend this time with us and for everybody that’s listening. Thank you for your for trusting us with your time and I can’t wait to hear what changes you’re making to your business to simplify and really grow your business through simplicity. So thank you. Bye.

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