World Poverty. It it such a complicated problem and for us in wealthy countries, where I routinely fork out $4 for a flat white, it is hard to get your head around the fact that half of the world’s population lives on less than $2.50 per day and nearly half of those survive (or not) on half of that!

We’re talking billions of people here.

It is such an overwhelming and complicated issue, those of us lucky enough to live in comparative wealth, can feel powerless to do anything about it.

Because it is a BIG problem, we can assume that only BIG actions and BIG financial contributions can have an impact.

Well, it turns out this is far from the truth.

In fact, as entrepreneurs, we have the potential to make a huge difference throughout the world and you don’t have to wait until your business has made millions to create an impact.

That’s the topic of today’s podcast as I introduce you to one of the co-founders of the company I have partnered with to make a very real impact on the lives of people less fortunate, through the power of small.

You’re going to love my interview with Paul Dunn, the chairman of of B1G1. Such an incredibly inspiring and genuinely adorable person.

In this interview, Paul and I cover:

  • How a business idea that has impacted millions of people, started from an off-hand comment that Paul couldn’t even remember making…. And caused his soon-to-be co-founder Masami Soto a week of sleepless nights as her mind buzzed with ideas and possibilities.
  • How 162 MILLION impacts started with the thought “ Imagine a world where every time a business transaction is done something great happens as a result of that transaction.”
  • How B1G1 is different to normal charities and is designed to work specifically with small and medium sized businesses.
  • The system I was looking for that would make it easy for me to make a difference NOW.
  • How creating my list of “15 Things We Believe” showed me I wasn’t walking my talk consistently and what I did about #13 on that list.
  • The weird obsession accountants have with goats
  • How we have involved our clients with our culture of giving and using this as another inspiration to create success in my own business.

I also share below a “cheat sheet” action plan for you, so you can assess your own approach to philanthropy and start to make a difference in the world through your own business NOW.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
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The 5 Steps: How Your Small Business Can Impact World Poverty Now

1. Get Clear on What You  Believe

When I went through the process of consolidating my business under our brand Romance Your Tribe,  I led myself through a process I now guide my Attract Your Tribe clients through.

I know that a tribe will only form around a brand if the leader can say “this is what we believe around here”. So I took the time to get clear on this and the result can be found here on this page “The 15 Things We Believe”.

This acts as my “guiding star” and I refer back to it constantly to make sure my business is growing and operating according to what I believe.

Doing this made me realise I was not walking my talk. I did everything on the list but #13 I only  did adhoc. I did not have a system in my business to ensure I constantly walked my talk.

Here is #13 and this lead me to seek a charity partner who would help me create a system around giving.

We BELIEVE money can make a huge difference in the world

So we proudly sell and focus on building a profitable business and help our clients to do the same. We can then help others less fortunate than ourselves by supporting charities that focus on education and entrepreneurship in poor communities.

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We BELIEVE money can make a huge difference in the world

So we proudly sell and focus on building a profitable business and help our clients to do the same. We can then help others less fortunate than ourselves by supporting charities that focus on education and entrepreneurship in poor communities.

2. Get Clear on What Projects Align With Your Business

When you partner your business with a charity, you are doing more than simply giving to a charity. You are aligning your brand with the charity and with the project you are giving to.

It is more than simply giving based on your personal priorities and passions.

Personal

For example, what you may not know about me, is I am a passionate greenie. Proudly so. I care about the environment and the legacy we leave our children. So on a personal level I give to environmental charities.

I am also passionate about my local community so I volunteer as an active surf lifesaver and give financially to my local surf club.

I am also passionate about supporting our youth to give them confidence and opportunities so I have secretly supported, both  financially and emotionally, a few teenagers in my children’s social circle, who were disadvantaged. I cry with pride when I see what wonderful things they have gone on to achieve, knowing I had a small part to play in their confidence.

For example, every time a new member joined my Attract Your Tribe program, to celebrate, on their behalf we sponsor a woman in Malawai, Africa for 12 months of business mentoring run by local people.

Our business is all about mentoring and entrepreneurship, so we chose to support a project that does the same for other women.

So choose a project that aligns closely with what your company does and what you believe.

I still don’t get the fascination accountants have with goats though 🙂

3. Find a Charity Partner You Believe In

There are so many charities in the world. It’s quite overwhelming actually!

You may already have a charity you love in which case, approach them and ask how you can work together to achieve your goals together.

You may also have a local charity you want to support.

Just be clear on what you look for in a charity partner.

My Criteria For Choosing a Charity Partner

  • The money must actually make it to the people in need, not be consumed in administration (b1G1 charge an annual membership fee which covers all administration and even bank fees. So everything I raise after that goes 100% to the people I want to help).
  • The projects are all vetted on the ground to ensure they are run well
  • The projects create leverage so helping one person has a ripple effect so they can ultimately become self-sustaining.
  • I want to be part of a tribe myself. I want to find a charity partner who will enable me to connect with like-minded businesses so I can learn from their ideas and be part of something even bigger (B1G1 facilitate this through video conferencing and an annual conference)

For me B1 G1 filled each criteria. They actually work WITH multiple charities, rather than run the projects themselves. I like that. They do what they do well, and let the charities they vett to do what they do well.

Create your own set of criteria for how you will choose your charity partner.

4. Involve Your Clients

If all of humanity does this, then the spirit of humanity can shift and amazing things can happen.

The people who I work with, the people who are drawn to me and that I’ve designed my business to attract, are people who want to make a difference. They genuinely care about the people who they help as their customers. I found that it can be really frustrating when you have that vision, but you don’t necessarily have the tools to be able to do it.

So I give them the tools through the action we take on their behalf.

I involve my clients as part of the giving by linking transactions, or milestones in our business, with giving. So when members join our Attract Your Tribe Program, our VIP mentoring programs, and in fact any program we create and sell, we send a message of gratitude and celebration, sharing exactly what impact they have made in the world, by trusting us to do business with.

You can see our commitments and projects over here on our World Tribe page.

The B1 G1 website has some great stories of how different businesses involve their clients in the process of giving.

5. Link Your Success With Your Impact

This is where you are creating a system around your culture of giving, rather than giving ad hoc when you think you have spare funds (what I was doing before). And in business, it is systems and sustainability that create success, in everything you do.

Here are 2 ways to do this…

1. Links Sales With a Commitment To Give… and be transparent

Ooh now this is a big one and one that made me nervous.

It’s easy to say publicly “this is what we will do”.

It’s another to actually do it!

So force yourself to be accountable by sharing your results!

That’s what I’ve done here over on our World Tribe Page.

I can tell you now it makes me nervous. As soon as I did that I had immediate feelings of inadequacy!

And that’s a good thing. Because I am super motivate now to sell more, so I can hold my head up with pride as our givings increase.

Go on…… I double dare you!

2. Link Giving With KPI’s You Want To Improve

One of my KPI’s in my business is how many people actually finish the training programs we deliver and how many get results. So I challenged myself to think of a way to meet my KPI and linking it with giving.

So this is what we did:

Measure Success

To measure success, I added a survey members can complete only when they complete a program.

This measures their results and before and after measures of success.

Link KPI Improvement With Giving

My challenge now is to keep on tweaking the way I help people to get more and more people to succeed and complete our programs.

We involve them in the process by tying another gift of business mentoring to a disadvantaged woman, every time they complete a program.

For me, this inspires me even further to make my programs awesome and has a very tangible measure that makes both me and my client get a dose of feel-good fuzzies when we have both reached the finish line of a program.

What can you do to tie giving with KPI’s you identify you want to improve?

A Simple Action Step

If you want to get started with B1G1, just go to B1G1.com and look at the site. You can go ahead and click on “Join Us”. Or, you can find something that offers you a free Giving Plan that’s simply magical.

In just six minutes, you can go ahead and describe yourself. Talk about what you do, what you want to do, and what’s stopping you from doing that. The big difference is that it’s not an AI. You’re actually talking to a human person. You can also opt to arrange a dialogue at a later time. Then you can really make amazing change.

What do you think about today’s podcast? I’d love to hear your thoughts about B1G1 and how you think you can apply this system to your own business. What’s something you care about? What connections would you love to make?

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Janet Beckers: Hello and welcome everybody, Janet Beckers here, and I’m very excited to welcome you and introduce you to Paul Dunn, the founder of B1G1. Hi Paul!

Paul Dunn:  Janet good morning! You’re very excited? I’m very excited so [crosstalk 00:00:16]

Janet Beckers: Yeah! I’m really excited because we are going to be talking about something I am incredibly passionate about, and that is the impact that you can make worldwide, not just in your own business, not just to your clients, but entrepreneurs we have the potential to actually make a difference throughout the world, and having a system that will enable you to do that is one of those steps.

So that’s why I’ve invited Paul today because Paul is one of the owners of the company or the founder of the company, that we have aligned ourselves with B1G1. I will hand over to Paul to introduce himself and tell you about B1G1 and then stick with us because we’re going to talk about giving through your company, and we’re going to talk about you don’t have to wait until you have made it until you can actually make a difference in the world. We’re going to talk about how to do business for good and those micro-commitments that you can make. Okay, so great, now over to you Paul. Who is it that you’re [crosstalk 00:01:20]

Paul Dunn: Well thank you again and to those of you listening thank you for being here too. I promise you it’s going to be a really exciting, hopefully enlightening conversation, at least something you’ll enjoy. So to answer your question Janet, and thank you for the question, what a great question that is that you asked, what I do is I get up every morning to work with business owners, mostly small to medium scale, tiny to medium scale businesses to help them create more impacts in our world than they ever thought possible. At the same time what happens is when people do that, it’s interesting in that introduction in there where you talked about the role of giving, and sometimes we think that what giving is all about is helping others. But what we sometimes forget, in fact almost always forget, is that we can actually help ourselves right.

Janet Beckers: Yeah!

Paul Dunn: It really, really does, and so I’m really looking forward to getting into all of that. I think I have the best job in the world working globally now, I think we’re in 43 countries or something like that and if we were doing this in our home office you would see behind me just yesterday actually we reached $162,000,000 giving impacts.

Janet Beckers: Wow.

Paul Dunn: Yeah that’s amazing, isn’t it? [crosstalk 00:02:39] And that’s from a standing start in 2007 when we first had the idea, but the idea it’s an interesting idea and it sounds very simple but it’s an idea that actually took three years to get into action, to actually make it so that people could actually be a part of this, so yeah it’s really cool to be here with you and to be able to explain some of that, and also at the same time make people feel really great about their listening as well.

Janet Beckers: Fantastic. So going back to 2007 you said it was…

Paul Dunn: Mm-hmm (affirmative).

Janet Beckers: …you came up with this idea. Now if you could just share with us what was the idea and what started you with your idea, so that people can get an idea of what the core reason why you started. Why then? Why this? Then we can talk about what you do now.

Paul Dunn: Well I think as each of us travel in life there are certain critical moments where- where we are now if you like, its critical moments and certainly finding or founding B1G1 was absolutely one of those critical moments. But there were a couple of things that went on before that were kind of interesting. One was, when I realized if you’d have asked me at that point in 2006 for example, if you’d have said to me, “What’s business all about?” I would have said, “Business is about two things. It’s about creating enormous value for the people you have the privilege to serve and it’s about having fun doing that.” And then for a particular circumstance which we could take all day to talk about, I realized there was a third element that was really important, and that was to be able to do all of that while at the same time make a difference in our world just by doing that. And that got me in a particular state, this critical moment, which happened when I was mentoring Masami, Masami Soto our co-founder of B1G1, and we were in this mentoring session. At the time she had a tiny, tiny business and all the businesses she had started Janet, up until that point in time, the only reason why she’d started them was to give in some way.

Janet Beckers: Right.

Paul Dunn: She had this tiny little business, it was called Bouncing Olives, and she was in this mentoring session and she happened to bring the packaging of this product, a gluten-free frozen food is what it was, and I think many of us listening now can relate to the fact that she was getting up early in the morning to Google the farmer’s markets [crosstalk 00:05:41]

Janet Beckers: Right.

Paul Dunn: And on the side of the package she had this little star burst, and the star burst said, it wasn’t specific, it said, “When you buy this nutritious food, it helps us support a soup kitchen in India. And I looked and that and said, “Oh my goodness, I’ve heard of buy one, get one, but that’s buy one, give one.” And at the time to be brutally honest, that was like some kind of smart remark it was like, “Oh look at that.” But when she heard that it was like boom!

It just hit her and then seven days later, because that particular conversation was taking place in Bali at a program I was at, and then seven days later I was back in Australia, in Brisbane where I lived at the time and Masami lived there as well. She called me and said, “Hi Paul, how’re you?” And I said, “I’m fantastic, how’re you?” And she said, “Cannot sleep seven days.” And I said, “Why have you not slept in seven days?” And she said, because when they have that kind of accent you try to reflect it, so she said, “Because buy one, give one.” And I vaguely remember that and she said, “Well that’s very important. Because,” she said, ” I realize that if I can do this we can get rid of the existing business and what we can do is to create a world that is full of giving because,” she said, “that’s a happier world.”

“Okay.” I said, “So how’s that gonna work?” And she said, “Imagine you go to an electrical store,” she actually used the term Harvey Norman for those of us who know what Harvey Norman is in Australia, she said, “You go to the electrical store and you buy a plasma TV.” And I said, “Whoa, whoa, stop, stop. If I go and buy a plasma TV, they’re not gonna give me another TV with the buy one, give one right.” She said, “You misunderstand.” And I said, “What is that I misunderstand.” And she said, “Well you buy the plasma TV because you need or you want better vision. So how would it be when you do that if someone who cannot see gets the gift of sight.” And I went, “Oh my God!” And she heard that and then said, “Oh you have a [inaudible 00:08:27]. So I’ll get some access to pure, life saving water or someone that buys your book, a tree gets planted.” And that was when I said, “Can I be your mentor for the rest of your life?”

That set us off on this journey. So Masami was saying at that point, “Imagine a world where every time a business transaction is down where something great happens as a result of that transaction.”

Janet Beckers: Yeah.

Paul Dunn:Then imagine that you can define exactly what that transaction is. Sorry, what the end of that transaction is, and it can be strange. We had lots of accountants for example around the world who say every time we created, I don’t know whey Janet but they love goats I have no idea why.

Janet Beckers: Oh accountants love goats.

Paul Dunn: I have no idea, I have no idea. They say things like, “When we created a new client we make sure, through B1G1 obviously, that a family in Kenya in this particular case gets a goat so they can create sustainable income for the rest of their life.” It’s amazing! I had one guy there, his name was Roland Welsh, and over these past three and half years, what is it? Thirteen hundred and twenty-six goats I think.

Janet Beckers: Oh wow!

Paul Dunn: So-

Janet Beckers:  And the nice part, in one side of it we can kind of laugh a little bit because we go, “What is it with accountants and goats?”. You would think that is really strange, so from one side we would go that’s hilarious, but the other side is how many goats just this one [crosstalk 00:10:14]

Paul Dunn: In this particular case thirteen hundred and twenty-six, yeah.

Janet Beckers: Thirteen hundred and twenty-six goats. Now a goat to a poor country, to a poor family, that serves as a business or food? What impact does that goat make?

Paul Dunn: It does it absolutely does, and what’s interesting, there’s a couple of interesting things about that. The first thing is when we think about what is commonly referred to as the one to one movement, and then there are some famous things around that like Toms for example, you know you buy some shoes you give some shoes. Or Warby Parker, you buy glasses and you give glasses-

Janet Beckers: Or the toilet paper!

Paul Dunn: Oh yeah, the Who Gives a Crap kind of thing.

Janet Beckers: Yeah, yeah.

Paul Dunn: So in B1G1 someone once described it as one to one on steroids because you can determine the giving, as you know because you’re doing great things here as well, across literally hundreds and hundreds of pre-approved high impact projects that you know really work and you can have some confidence in.

Janet Beckers: Yeah.

Paul Dunn: What makes that even more interesting is that you can then determine impacts, [inaudible 00:11:43] and we’ll talk about that in a minute, that have some relevance perhaps to the customers. So let’s say for example you happen to be dealing with a teacher. Wouldn’t it be great to be able to say, “As a result of this transaction,” whatever that transaction was-

Janet Beckers: Yeah.

Paul Dunn: “Seventeen kids got access to e-learning to completely change the outcomes in their life.”

Janet Beckers: Yeah.

Paul Dunn: By the way, interestingly enough, you talked about earlier that someday I’ll kind of thing like, “Oh I’ll get around to this at one point.”

Janet Beckers: Yeah.

Paul Dunn: And funnily enough at that point Masami was in exactly that position. This was the dilemma at that point, the dilemma was that she desperately wanted to give, but at the same time she had this business that have to survive. So she found that, “Yeah I want to do that!” But it’s like oh someday I’ll because we tend to think that it takes masses to make a difference. Then of course the magic was to be able to say, “No, no actually. One cent, literally one cent, and give a kid access to an education.” Literally one cent.

Janet Beckers: One cent.

Paul Dunn: In fact, it’s been less than one cent actually, but we don’t have a denomination that lets us do that. It gives access to pure, life-saving water and so there is literally no excuse [crosstalk 00:13:30]

Janet Beckers: We’ve talked about where the idea came from, and I love the idea that you had the mento and you had a woman whose incredibly giving and wanted to make a difference but didn’t see how to make that work. So I love that combination. Just to acknowledge Masami is in Singapore, you’re actually in Singapore at the moment. I will introduce her to all of you at another stage down the track as well.

Paul Dunn: Oh I mean talking with Masami is like-

Janet Beckers: Another stage down the track as well.

Paul Dunn: Oh, I’ve been talking with Masami. It was like, “Whoa”.

Janet Beckers: Right.

Paul Dunn: [crosstalk 00:14:05] about it.

Janet Beckers: Yeah. So, now if we move forward. I’ll tell you from my experience, what it was like to come in to into, into finding a company like B1Q1, and what is it like the actually work with them. So, if I can just flip it around, to what you have created together because the thing that we found with us is… when it came to actually deciding that we want to give now. We don’t want to be waiting until the next number and the next number and the next number.

Paul Dunn:  Yeah, yeah, yeah.

Janet Beckers: Because the reality is even as a business grows and grows and grows, very often your expenses grow as well.

Paul Dunn: Yes. They do. Yeah, you’re right.

Janet Beckers: And so there’s always “Oh yes”, you know, the next and the next thing.

Paul Dunn: Exactly.

Janet Beckers: Now, out of the things that we did is our business… this last year I’ve been doing a whole rebrand of our business called “Romance Your Tribe” and-

Paul Dunn:  “Romance Your Tribe”.

Janet Beckers: As part of that I thought you know what, I’m going to work through what is… what do I stand for. Why is this brand, why is it representing what we do and what my vision is for the future and as part of that I came up with 15 things that we believe.

Paul Dunn: Everybody listening “Go, go, watch it. Go look at on the other side. It’s amazing these 15 things.” Yeah.

Janet Beckers: Thank you, Paul. You know, I’ve found it a really good experience to do and it’s actually one of the things I guide my clients through now and I’ll put a links on the page here, where the Podcast is. You can have a look at that, and I used that as kind of my, keeping me accountable to myself. ‘Cause if I’m saying, this is what our business believes, well I’ve got to check in every now and then, to make sure am I actually reflecting that and one [crosstalk 00:15:52].

Paul Dunn: It’s your guiding star.

Janet Beckers: Sorry.

Paul Dunn: It’s your guiding star.

Janet Beckers: Absolutely, a guiding star.

Now, one of the things I recognize is number 13, was that we believe that money can make a difference in the world. So, we run our own business profitably, sell with pride, help our clients do the same. So that we can then make a difference to people who are poorer and especially I want to make a difference to women in business, ’cause I know that, that’s going to make the biggest difference, with a ripple effect.

Paul Dunn: Absolutely, it does.

Janet Beckers: Yeah. I kept on looking at that going you know, I’m doing this ad hoc. If I’m going to be doing this as a business, it’s needs to be making it. So, this is a system, it’s actually part of our business but it was really difficult to find the right partner to do that with, because you either really committed to building a school or it might be micro-loans, those sorts of things.

I wanted a stronger relationship. I wanted to be able to, make an impact and I wanted to be able to bring it into the way we did our business and I wanted it to be very aligned with, what the other things I believe. That what we do with our clients. So, it was actually was very difficult to find a company that, that allowed us to do that and let us pick and choose the projects that were going to be best for us and also the make it so, that I could really use it as an incentive for my own growth. That the better I did, the more that I could help people. I wanted to bring my clients with that as well. So, one of, actually one of the people who is in my “Track to Tribe” program, Terry Phips, who you would know, Paul.

Yeah. She introduced me to the idea of B1G1 and so I’m very, very grateful to that. So, the nice part is that it means that, you can, exactly as Paul has said… the hardest part was deciding which of these projects, which had all been-

It was really hard. I had to actually bring it, I actually had to… I said these are guidelines. This is how we choose. This is aligned with our business, so it’s not just me giving personally, this is what business stands for.

Paul Dunn: Yeah.

Janet Beckers: I had to get other people to help me choose ’cause it was just so difficult. We ended… it made it very easy because you know, for example, we’ve made it for every single person who joins our mailing list. We take a total at the end of the month and that’s given to water, because I know without healthy water, you can’t move forward. That’s only like one cent per subscriber. My challenge to people who are here, is one cent per subscriber, not only are you going to grow your business, it’s actually making a huge difference.

Paul Dunn: Huge difference.

Janet Beckers: Huge difference.

Paul Dunn: Yeah.

Janet Beckers: And then we also tried, we were also able to look… well for people who are into business programs, business building programs, our “Track to Tribe”, our VIP one’s, what other difference can we do. So, we found one of your wonderful programs where, every time that I have somebody that comes into any our mentoring programs, we actually pay for a woman to be mentor for 12 months, in Malawi.

Paul Dunn: By the way, that one is an awesome program.

Janet Beckers: It just looks fantastic and in our higher end programs, we also give a loan to start that business. So, you know, these are not things that are saying, that I have to give 50% of my profits, you can decide each time. So, for me on the other side, coming in, was the be able to find the right company but also have a company that really helps to grow and connect other like minded businesses. Would you mind sharing a little bit about that Paul? Because that’s something that’s very, very unique about B1G1. Because you’re not only helping these projects that you have vetted and you know that the money gets to them, but you also have a whole part of your business that connects like minded businesses to help them to grow, to help them to do even better. I found that incredibly enticing.

Paul Dunn: Well it’s true. It’s right in the name of your business, you know, we want to build a tribe, right. So yes, it’s connecting. You mentioned Terry. It’s connecting like minded people, it’s learning from them as well. It’s getting in forums them them and sharing ideas. It’s all of those sort of things.

For example, I was in two of those earlier this week and about to get in one this afternoon again. In one, someone made this really interesting point, that comes to the thing that you’re saying. In as much as it use to be that what you would, you would say “X, Y, Z company, your company proudly supports you know, some charity somewhere”. Nothing wrong with that but this woman, her name was Stella in Sydney, and she said “You know what, I could be doing that”. But she said “The great thing about being on G1, is that”… she’s in a recruitment space and she said “So, what happens in our business is when someone for example, places the candidate, they might get X dollars for doing that” and she said “But we don’t talk about that. We bring them in and we have a little celebration and we say, as a result of that 50 kids just get an education for an entire year”.

Janet Beckers: Yeah.

Paul Dunn: It’s, you know what I’m saying. So, there’s a whole, sort of a personal thing and it’s those kind of stories… and the other thing that I just want to mention as well, is the stories go two ways. For example, talking about the goats, in those communities, that community with the goats, they loved this idea of B1G1. Which was originally was “Buy1Give1”. So, what they do in the community themselves, right, is whenever they receive a goat they make a commitment to themselves that the offspring from that goat, they have to give the first kid to their neighbor, have to.

Janet Beckers: Seriously.

Paul Dunn: Seriously. Exactly.

Janet Beckers: Oh, I love that. So, there’s a true culture of paying it forward, not-

Paul Dunn: Yeah, yeah [crosstalk 00:22:32]

Janet Beckers: It’s within the people who are receiving it.

Paul Dunn: Exactly right.

Janet Beckers: Wow.

Paul Dunn: And also, and there’s so many stories about that. Where for example, the kids are benefiting from E-learning and their parents see that, and they go “Wow, that’s very interesting”. These are parents in rural India, in this particular case, and they actually, in every case, they’ve gone to these really tiny, quote unquote schools, right. They’ve said to the teacher, “Would you mind opening up the school at night, so that we can learn”. The magic of that, is that it’s the kids that are actually running the programs for the parents.

Janet Beckers: Really.

Paul Dunn: Yeah, yeah.

Janet Beckers: That is fantastic. And that’s, I just love those stories Paul because they’re, that’s where the change happens. It’s not just… You giving one thing. It’s that ripple effect, that empowering. To have these children, are the ones that are teaching, or are teaching their parents, allowing things to happen, for another generation. That’s-

Paul Dunn: And I got another sort of full circle thing, on that-

Janet Beckers: Yeah.

Paul Dunn: Recently I was in Ireland, in Dublin, and someone was just joining B1G1. Her name is Karen O’Dwyer, and Karen has had an interesting little run with MS, as in Multiple Sclerosis and she’s actually free of that now, so and through B1G1 and through the community, that were helping her talk more about that, so more people can actually get it. Anyway, so she sent her first gratitude certificate, which is where you say to your client by the way, we didn’t tell you this when you joined us but we thought you’d love to know that, [inaudible 00:24:27], as a result of this, you know, three women got [inaudible 00:24:31] or whatever it was. And she’d been on a support call go through some of that and so she did it. Then she wrote back instantly to us, emailed, and said “Thank you for that. Helping me get that gratitude certificate done”, and she said “But I realized when I sent it, that it’s giving me life”.

Janet Beckers: Right.

Paul Dunn: How cool is that. You know what I’m saying.

Janet Beckers: Yeah.

Paul Dunn: There’s this beautiful, I guess you would call it virtuous circle that goes on.

Janet Beckers: Yeah.

Paul Dunn: That it’s not about… I mean it is about beneficiaries in the accepted sense of the word. You know, the kids that get the water or whatever it is, but we also need to remember that it impacts us. It really does.

Janet Beckers: Yeah.

Paul Dunn: So, it’s a beautiful thing to be able to do build it in. Just like those 15 things in your business. Again, this guiding star and when that becomes part of a guiding star, it’s just amazing with what happens. In fact, you know, we used to talk about B1G1 and one would say things like “You give from one cent”, used to say “100% of the giving goes, we actually even make up the bank charges, so that it is the 100%” and all of these sorts of things and we track the giving as you know.

Janet Beckers: Yeah.

Paul Dunn: And there’s so many things and then we’d talked to some of our members and said “This is the thing that we say, what is it you say” and they just said, “One of our team members did this little survey and they said that it transforms our business”. And we said “Wow. That’s interesting”. And then we said “Well, why is that? How would you describe that?” And they said “It’s just a beautiful phrase. You will love this Janet. She said, or the people said “It shifts the spirit of our business.” When I think… I if you think about humanity in the bigger sense of this then I’m not sure there’s ever been a time when the spirit of humanity can shift and do some amazing things as a result. Fortunately, we are seeing that happen.

Janet Beckers: Yeah. You know, I love that phrase, “How it changes the spirit in the business”.

Because I know for myself, as I was telling you before. Paul was asking you know, who will be listening today?

I’m saying, “Well, the people who I work with, the people who are drawn to me and that I’ve designed my business to attract, are people who want to make a difference. They genuinely care about the people who they help as their customers. So, they are driven to create transformation and we talk a lot about the transformational journey of you know, you have a process where you help people to go from point A to point B but before we can even look at how you help people, we got to look at what works for you. Why are you driven to take people from point A to point B? What is it that you get out of it? And uniquely, why are you, what part of your story that makes it that you can help people? That you have that process and so the people who work naturally in that sort of space, are driven usually, not just to make a difference in their lives, make a difference to their clients but they’re about transformation. They’re about making a difference in the world and it can be really frustrating when you have that vision-

Janet Beckers: And it can be really frustrating when you have that vision, but you don’t necessarily have the tools to be able to do it.

Paul Dunn:  Exactly.

Janet Beckers: It can be really, really frustrating, and I love what you’ve said about how it creates that spirit because with what I’ve found through being on G1, and I’m incredibly grateful that you and Masami had the foresight and the skills to make this happen because it’s given people like me, and I know a lot of the people who will be listening, that tool to be able to create a transformation beyond everything else that you’re doing.

It’s interesting. I found once we, this worked out how we were going to align different programs with different projects, it made me then start thinking about, “Okay, well, if I really want to be making a difference here, an important thing for me is not that I just provide these programs that I help my clients with, I want them to get results. I want them to finish the programs. I want them to take actions.”

So that started me thinking about, “How can I tie all of this together?” So that’s one of the extra steps we did was at the end of our attracted tribe program, people have a survey to fill out that shows what they did at the beginning, what they did at the end. They can’t see that survey until they’ve completed it.

And then as soon as they’ve done that is a way of all of us all celebrating together is, we sponsor a woman for another year. And so for us it gets us thinking, “What do we have to do to get people to that stage?” So you can actually use this as a way of changing your spirit of, let’s not just look at the sale and give people the tools.

What can we do to absolutely make sure everybody is actually gonna get the results and get the change? Even though you will be doing that anyway, it makes you think a bit more creatively. [crosstalk 00:30:02]

Paul Dunn: I don’t know if you noticed, but you probably knew you are so good to listen to. Did you know that?

Janet Beckers: Thank you. Thank you.

Paul Dunn: It’s inspiring, and what’s really inspiring as well is it’s not just, it’s inspiring but at the same time there’s real steps, so it’s solid. It’s like, “Oh, okay.” It’s not just some, “Isn’t that a wonderful thing to listen to.” It’s actually and to do that, you do this. And to do that, you do this. And to do that, you do this.

And it just happens, right? It’s beautiful to listen to all of that.

Janet Beckers: Thank you for that. Well, I’m a very strategic sort of person, so, yeah. That’s why I’m grateful for the tools because I had literally been looking for about a year or so, looking for the right partner that would have the right tools to enable me to make a difference.

So and that all started from a relationship between a mentor and a mentoree, that you could both see, I love how you said, “Can I be your mentor for life?” And look at the difference that you’ve been able to make because of that.

Paul Dunn: And the other thing about it, too, is that, I do genuinely believe that I’m just so, so lucky. And part of that luck, if you will, is, and this is not meant in some sexist way. I’m in awe of women. I really am. And I think, as our world shifts and has shifted, then what I see is that women get it.

Now that doesn’t mean that we guys can’t get it. It doesn’t mean that.

Janet Beckers: Of course.

Paul Dunn: What it does mean is that women get it intuitively. You know what I mean? It’s just extra sort of sixth sense. So in B1G1 where it’s gonna have this sixth sense of Masami, I can say that she turns my world upside down because what seems obvious to me, “Well, you should do that?” She goes, “Why do you think that way?” And all of a sudden, bang. Some new idea comes out.

And of course, one of the things that’s also interesting is to see that in the environment. So because you, you were saying about how thrilling it is to be able to choose and so on, and what we’re seeing now is where people are saying, “Okay, so, in this launch, we’re going to focus predominantly on environmental projects, as for example.” And you’re choosing to wrap this up.

Next month is gonna be, maybe against them. And the month after that it’s going to be women’s empowerment. And we see that in the most interesting ways. For example, there’s a coffee shop in [inaudible 00:33:06], and when you go in and you pay the bill, they give you this little business card thing. It looks like a business card, and there’s a little thing on the front of it which makes sure you turn it over, and it says, “Thank you for visiting us today. We thought you’d love to know that just as a result,” and then they will talk about a child got access to water or whatever it is. And you should see what happens tomorrow.

Janet Beckers: Ah.

Paul Dunn: And the next day it’s something different, right? And then they say, down at the bottom of the card, “By the way, you can track all of that. Just go to [inaudible 00:33:43], go off to our site,” and you can literally see that in real time. And it’s not about the money. It’s about the impacts of being creative.

So the thing that you then see is that, what happens is, you know Brene Brown, one of my fellow TEDX speakers, says connection is why we’re here. It’s what gives meaning and purpose to our lives.

Janet Beckers: Yeah.

Paul Dunn: And so when you have connection, you have meaning in purpose. When you have meaning in project, connection. And so the beautiful thing here, and you were talking about this circle thing is that you get connected to yourself through this process, and as a result of that it’s almost like you’ve created a magnet to which other people want to connect as well.

So then they get connected and then it starts to go like that, tribes-

Janet Beckers: Absolutely, absolutely.

Paul Dunn: It’s great thing to be a part of.

Janet Beckers: That is tribe. Yeah. Well, let’s look at action steps now. What are some action steps that people can take now?

And this is my challenge to you beautiful listeners. The difference, you make a difference by, every podcast that I do we will have action steps, and the big difference that you can make is to go, “You know what? I’m going to take one action step from today and do it this week.” That’s where you start. It builds and builds and builds, and you end up making huge differences in your business and in your life.

So this here is gonna be a particularly impactful action step that you can take. So this week for people to be able to make that difference and to start making a broader impact, what would be the best action steps do you reckon, Paul?

Paul Dunn: Janet, I’ve never heard anyone describe the benefit of action the way you just did. Awesome.

And so what you’ve made me do is think about that in a slightly different way. I’m actually going to give two which flows from one.

So the first thing you need to do is you should visit B1G1, that’s like B, followed by the number 1, followed by a G, followed by a number 1 dot com and just start looking at the website.

One of the things you can see there is things that, “Join Us.” You can choose to do that. But what you might want to do, which in some ways might be even better, is as you’re doing that, if you’re very observant, you’ll see at the top of the screen, there’s a thing that comes up, and it says, “Oh, you might want to get your free Giving Plan.” And that is magical.

What that does is, and it’s just a couple of, more than a couple, it just takes six minutes for you. And what you do is you describe you. You say, this is what I do, this is why I haven’t done this before. These are some of the challenges I think might be there, da, da, da, da.

And then we, and it’s not artificial intelligence. It’s actually a human being-

Janet Beckers: Oh, okay.

Paul Dunn: And they look at that and they, “Oh! Okay, that’s interesting.” And then what happens you can optionally arrange a dialogue with, saying which by the way you will love. As I said to you earlier on, Janet, I’m actually home this morning, but I can’t wait to get in. You know why? Because I get surrounded by people having these dialogues. It’s just amazing, honestly.

Janet Beckers: Fantastic.

Paul Dunn: Couple that with a giving plan. Sometimes we forgot there’s an impact plan, but usually a giving plan. And it’s beautiful because it just lets you kind of think about and you talked before about being strategic, and strategically go, “Oh, okay, well, yeah, this makes sense.”

And to realize as well, as you said on your own Janet, this is a great movement that we’re part of, and choose to be a kind of a movement and connect and so on and so forth and be a part of.

So the first step, go to B1G1.com and get that giving form done and go from there.

Janet Beckers: That’s a great action point. That’s brilliant. And I’ll also put down below, I’ll put links where, I’ve got a page where you can actually hold me accountable. I’ve got it very visible about the impacts that we’re making, so it makes me go, “Oh, I don’t want to be embarrassed when people aren’t there. I give up. There!” And it’s got links to B1G1 as well, and you can have a look at all of those things.

And if you’ve got any questions at all, of course go over to B1G1, but I’m more than happy to answer any questions that you’ve got as well, so you can contact me through the usual ways.

Thank you so much today, Paul. Very, very inspiring. Thank you for what you’ve done. Really, really great.

Paul Dunn: When you go there. Bearing in mind the time of the year we’re at, you might also want to go to B1G1.com once you’ve done all the things that Janet and I just talked about, then just go forward slash and then write these next things out as one word and lowercase, and it’s just “impactworldtour.”

When you click on that, you will actually see how you can get to see literally and interact with Masami, and I’ll be taking a part of it as well. And most importantly, to get back to this whole thing about tribe, be there as a part of the tribe as well.

Janet Beckers: Yeah.

Paul Dunn: Take a look at that. It’s a really cool thing.

Janet Beckers: Excellent. Well, I’ll be having a look at that as well because I’m really looking forward to connecting closer with other like-minded businesses, so.

Paul Dunn: Yeah. Definitely.

Janet Beckers: Thank you so much for your time, Paul, and thank you everyone for taking the time.

Paul Dunn: Janet, you’re amazing! Thank you. It’s just been, what a great way to start my day. Thank you.

Janet Beckers: That’s wonderful! Thank you. Bye, everybody!

Paul Dunn: Bye!

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