One of the things I find really frustrating about keeping in touch with my subscribers and customers, is how difficult it can be to get your emails to even land in people’s inboxes (so many get blocked) and then fighting for attention in crowded inboxes.
Don’t get me wrong, email is still a powerful medium, but with an average open rate of 20% (in my industry anyway), surely there is a better way to get more people to even read your messages?
Well, yes there is.
There is a medium that currently has open rates that average 80%.
Plus it has click through rates (the percent of people who click links in the communication) that are 10 times the average rates of emails.
That medium is Facebook Messenger Bots.
Now I’ll be totally open here, I’ve done workshops and courses on bots, set some up in our biz and really done a pretty mediocre and half-hearted attempt.
That will be changing in 2019.
So to advise on how to use Facebook Messenger Bots for business I called up a friend who I met at a conference, Sue Prentice. When I met Sue, she shared over drinks the incredible success her business has had with Facebook Messenger Bots. Sue sells awesome bluetooth earphones for runners (I know because I use them).
This episode of Romance Your Tribe Radio is direct from the trenches with Sue sharing how you can use Facebook Messenger Bots in your business. Sue uses bots in her business every single day, which means she has put her own money on the line to test and tweak strategies that work. This is far better than someone who has only ever managed bots for someone else.
Plus an extra bonus, which I only found after I invited Sue to be my guest, is she has now opened a new “done-for-you” Facebook Messenger bot business (hello, someone to create the great bots you’ll see me using this year).
In this episode we cover:
- How Sue and I met and why I call her Conference Barbie
- Why Sue cancelled her email account for her business selling Bluetooth earphones for runners), even though she had industry average open rates.
- How Facebook Messenger Bots transformed their marketing (plus she shares the stats in their biz).
- What Facebook Messenger Bots are
- Who should be using bots and at what stage you should think about using them (this surprised me)
- The first bot you should create and what software to use to make it easy (which also comes with some great free training).
- The biggest mistake people make when they start using Facebook Messenger bots for business.
- How writing emails for marketing is very different to writing for Facebook Messenger Marketing and the simple rule to follow to create messages that convert.
- How to combine email and Facebook Messenger bots for business.
Plus, below this week’s podcast episode, you’ll see an article explaining exactly what a Facebook Messenger bot is and where to start.
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How to use Facebook Messenger Bots for business
What is a Facebook Messenger Bot Anyway?
Do you use Facebook?
If not you’re probably one of the few people on the planet who don’t.
Have you ever sent or received a private message through Facebook?
If yes, then you have used the Facebook Messenger app.
You are one of the 1.3 BILLION monthly active users on Facebook Messenger. And it’s still growing faster than social media usage.
Are some of these your customers?
Have you ever had a conversation with a business via Facebook Messenger? Maybe asking about their product or services, registering for a webinar or similar?
Yours may have been one of the 8 BILLION messages sent between over 400k other brands and their customers each month (Facebook, May 2018).
Many of those messages may have been automated, with the questions and answers you both give personalised according to answers you give and links and buttons you click.
Think of it as a “choose your own adventure book”, except it all happens through Facebook Messenger and the conversation “decision tree” is managed through software called a “bot”.
It might sound complicated but it is easier to set up than you may think.
After all, email marketing can sound complicated when you are first introduced to the idea of automating emails, and bots are no more difficult to use.
Simple Ways To Start Using Facebook Messenger Bots For Business
Contact Bot on Website
You can create a simple Facebook Messenger Bot series to add to your website for people to contact you. It can give your contact details and also ask them questions to help understand their needs and direct them to the best place on your website.
Yep it’s still using Facebook Messenger but it is on your website.
Segment Visitors Into Different Groups You Serve
Create a Facebook Messenger Bot series that allows visitors to self select their interest (for example, if you are a real estate agent, you can ask if the visitor is buying, selling or both). Then you can answer their most common questions according to their segment.
Solve The Biggest Problems Your Customers Have That Uses Your Time
Are there questions and decisions you spend time helping people with?
For example, how to measure their sizes if you sell shoes or clothes, or how to choose which of your products / programs / services is best for them.
Book Sales Calls Discovery Sessions
If sales calls and discovery sessions are part of your conversion process, a Facebook Messenger Bot is a great way to pre-qualify visitors to see if they are right for your services and then actually book a time there in Facebook Messenger.
Build a Relationship
Just like giving away a great gift to entice people to your email list, you can do the same via a Facebook Messenger Bot. You can also drip send great value content to build trust and lead to the sale.
Make Sales Simpler
Use a Facebook Messenger Bot to speed up the sales process and in some cases, even make the sale and do the transaction directly in the bot.
A survey or Quiz
This is what you will see on my bot sometime soon (hopefully by February).
A quiz can help you segment your visitors, give them great value and insights and then lead them to the best product or service to help them. Plus you can make them fun.
It’s Action Time
There are 1.3 billion monthly active users on Facebook Messenger. 19 million of them are in Australia, millions of others in other countries around the world. These days, 65% of people would prefer to contact a business via direct message rather than phone or email.
Your customers are already on Messenger. They have a growing expectation that you will be able to answer all their questions there.
A bot will never replace a conversation with a real person. Instead, it can help automate the beginning of a conversation and if people still need help (or identify as awesome potential clients) then you can continue the conversation in person.
So, let’s get started.
Here’s your action plan:
- Identify the customer conversation starter that will give you the best return for you in your business (eg, which service is best for them).
- Check out Many Chat to create your first bot.
- Check out Sue’s website at Beyond Points and see the examples of different bots she has created for you to explore. For example the one on their contact us page.
- Go to Beyond Points Facebook page and send in “Learn more”. Go over and interact with the bot so you can understand how an expert nurtures the relationship with their customer.
Go get ‘em folks!
A continual passion for business, ideas and branding has always kept me seeking what’s next. I believe knowledge is power. I thrive on the contagious energy around like-minded entrepreneurs, and have enjoyed travelling globally, immersed in my continual journey of my personal education.
Being born in a third world country was motivation enough, valuing what survival of the fittest really meant. An immigrant 3x over, Australia is home. I’ve been fortunate to work alongside major global brands, like IBM and QBE to name a few, perfecting the art of long standing customer relationships, some of which proudly go beyond 20 years with great friendships built along the way.
And with over 25 years under the belt and a mix of advertising and sales, working to make brands stand out I am at ease with being known to “sell ice to eskimoes”. After all, it’s sales that make the world go around. As business owners it’s what we all want. Looking back, I believe it it is all about being authentic, offering value first and being personal through conversations!
In 2014 I could not ignore the buzz in my head that was telling me the future was online. I happened to be going to the US for a 4 day training event about eCommerce when I met my business partner Giles Smith, energetic, smart and determined with the same goals. Together in 2 and a half years, we grew a 7 figure online lifestyle brand from scratch, today our products are used in 16 countries around the world. It would not have happened without investing thousands of hours and dollars in our education. Always seeking what’s next, we discovered this ground floor opportunity .
Mastering the art of Facebook Advertising and the intricacies of social media, we have proven the power of Messenger Marketing. We recently travelled to Austin for the worlds first conversation conference where the leaders in the field gathered. The results we have achieved in our eComm brand I hope will inspire you.
However, what we’re excited about is Working with other entrepreneurs is what we enjoy most. We officially launch in January and will be contributing to a great cause for every bot we build to truly make a difference in the world to underprivileged children. (can’t announce charity name yet)
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
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