If you ever feel like you are stuck on a hamster wheel of constant marketing but not seeing results, a.k.a. money in the bank, then you will love today’s 20 minute masterclass style podcast episode of Romance Your Tribe Radio.
Can you relate to this?
You may be doing blog posts, podcasts, short marketing videos on social, email marketing, Facebook lives, Instagram lives, reels, videos, stories and posts. Then you might be doing Youtube videos, Pinterest, Linked In, running free Facebook groups… and that doesn’t even include paid marketing!
Phew it’s exhausting.
If you’re not getting results for all that work the problem may not be with your marketing.
All that marketing may be simply attracting great potential customers who either fall into a black hole or hit hard against a brick wall.
It’s possible you have some big gaps in 2 important areas of your business and fixing those as your top priority will mean you finally can get a return for all your hard marketing work.
That’s what we’ll cover today.
In today’s masterclass podcast episode you will learn:
- The changes the pandemic has made to the market place and what things are OUT of your control
- The things you CAN control and why you can’t wait until things go back to normal (spoiler alert: they won’t!)
- The 3 growth options your business has because of the pandemic
- Ways you may need to alter your products and services for right now and also for next year.
- The brick wall your marketing leads may be seeing that you don’t…and how to fix it.
- You are very likely closer than you think
Oh and hey… here’s a double dare you action step!
Come over to the free Romance Your Tribe Facebook Group. Share your ah ha’s with your peers and me. We’ll help direct you to the next steps to fix those 2 important areas.
Plus it will be great to hear what you see as your next path… Renovate, Detonate or Celebrate?
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
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Plus a special podcast bonus for you today. An action guide to download The Business Wheel Template.
Read The Transcript Here
Hello beautiful people, Janet Beckers here with a new episode of Romance Your Tribe Radio. Do you ever feel as if you’re on some kind of marketing hamster wheel, you putting up blog posts, Facebook posts, you’re creating awesome images and really helpful things that you’ve got over there on Instagram or LinkedIn, maybe you’re using YouTube, you may be running Facebook ads, doing webinars, all of every single thing that you can think of that you can be doing for marketing, but you’re not necessarily getting the results that you want. And you’re thinking, What am I doing? Have I got my message wrong? Am I doing it all wrong, that’s what we’re going to be looking at today or at the end of this session, you’ll have some clarity on whether what you’re doing if your marketing messaging is wrong. Or if there are actually other areas in your business that are not fixed yet, that if until they fix the marketing is not going to work for you, it’s just going to go straight down into a black hole, or go up against a hard wall and bounce off. So we’re going to have a look at what those two things are. That if you don’t have those fixed, your marketing is really going to be a waste of time. Now, I have got a resource here to help you. So if you go to romanceyourtribe.com/bizwheel, B-I-Z wheel, one long word, you’ll see that I’ve got a great resource there for you. It’ll also be linked there on the podcast notes that go with today’s episode.
Now, this is a fantastic, it’s a diagnostic tool that I use, when I work with my hiring clients. We go in depth with this to work out where they stand on the 12 areas that are absolutely essential to a healthy growing business. So I’ve got that for you, you’ll have the template you can use yourself, and a really step by step guide. So you’ll be able to go and look at your business and give yourself a rating out of out of 10 for every one of those 12 areas. Okay, so you’ve got that there as your resource. Now let’s dive in. And I’m just going to walk through what are those two areas? Because it may very well be and I can, I can bet for most people, there’s going to be these two areas that are the things that are letting you down. And that may be why your marketing is not working. Okay? It may not be all this hard work you’re doing. It’s just missing pieces. Right? So why am I talking about this now? Well, at the time of recording this, honestly, we have been in some kind of lockdown throughout the world for it’s coming on like nine months now. So long time during that time. So many things that have changed that are affecting every single person’s business, these are going to be external factors, things that you may or may not have been able to adapt to, to be able to prepare for. So you don’t know if the reason why your business’s, you know not working as well as it may have before or just hasn’t really yet. You don’t know if that’s happening because of external factors. Or if it’s something to do with the way that you’re responding to them, or whether it’s something to do with your whole business model. So it’s really bringing up first of all weaknesses that may have already been in existing businesses, and also things that you just need to adapt. So you don’t know whether you should be renovating your business, whether you should be designating your business and starting all over again. Or whether you should be celebrating what you’ve got and really expanding and growing on that. It can be really, really difficult sometimes to know what to do. Now, the thing that I have noticed, and this has been with clients and with peers and just really observing everybody that’s in my sort of sphere, in business is people have tended to react in two ways. They have either kind of put their head underneath a doula and just thought, just tell me what it’s all over. Okay, and I’ll come out it’s been very, very fear, focus. And if that’s been you, that’s okay. I totally, totally get it.
Because this is the time when you will be feeling like you just don’t have control over what is happening around you because things are changing so much. It’s really, really scary. And when you’re in business, really the buck stops with you like you’re the person that’s going to have to make all the decisions, make the adjustments face hard truths. It can be really, really difficult. Okay, so a lot of people have reacted that way and it comes from that sense of, I don’t have control. Now, other people People have reacted by first of all going, holy Heck, what’s going What’s happening here? What, you know, what do I need to do? But then they’ve gone. Okay? What can I take control off? Where are the things that are in this situation that I quit control over that I can make work. And these are the people that you’re that you may have seen that they’ve pivoted, or live added in something new into their business, or they’ve just focused on one thing. And gone, gone hard. So and the other people who are growing, they’re the people who are going to come out of this strong. So and that’s because they’ve looked at it and gone. Well, what can I control? Let’s focus on that. Let’s make that work. So that’s why I’m talking about this today. Because whichever situation you’ve been in, if you’ve been the person that’s gone, yet, what can I control? I’ve good on you. That is fantastic. Share what you’re doing, celebrate with people so people can see it’s possible. Okay, share that, you know, this is what’s happening, business is going good, but I had to make tough decisions, share it with people, people need your inspiration. If you have been the other way. Just know that I’m going to give you today, things that you can be doing that can help you to work out. What do you have control over? And know that this is the thing that I do with my clients? So if you’re looking things and thinking, I really can’t work out what I can control, what do I need to change? Should I renovate, detonate or celebrate? know that that’s what I’m here for? Okay, so just send me an email a private message, come and find me and ask how I can help you because I have a few different ways that I can help you and systems that are going to help you to get there. But let’s focus back now and what we’re going to be able to do here today. Okay. So what I have found is that one of the first things that people do, when they’re faced with, you know, these external factors that we’ve had at the moment where everything is changing around us, and there is a lot of fear out there in the community. Still, there was a lot when we first had the news of the pandemic, but there is now this underlying sense of like a need of safety. Now, one of the first things that people will do is, they will just lower their prices, cut their prices and go, right, okay, everything is like a fraction of what it was before. Now, that’s a really, you know, in some cases, that may be relevant, but in most cases, it’s just fear, talking, okay, so yet you do have control over, you know, your pricing. But you can decide that you have got control over that. So what we’re going to be looking at here, pricing will be part of it. But it’s not really the thing that’s going to make the biggest difference to you. So just know that that’s not the only thing that you have control over. Because very often, it’s not a pricing issue at all. Okay, so now let’s look at the two things that you can control that you need to be having a look at, that very often will have been affected by what is happening at, you know, in the world at the moment, and I’ll tell you what, this there, these changes are going to be continuing. So you need to be looking at these areas, it’s not as if you can go, oh, okay, I can come back under the dooner. Everything’s, it’s all over. Because when you come back over that dinner and look around, the landscape has changed, so you can’t ignore it. Okay, so let’s look at the first two areas, the number one in the business we are now that’s the template that I’ve got for you. It’s it’s got 12 areas, and each of those essentially six big areas. And there are two important parts in each one. So within those six areas, one of them is marketing. And we can go into a lot more depth in that after you’ve got these two areas. Mickey Mouse. So we’re going to look first of all at one of the other areas, which is you know, customer excellence, and that breaks down into two areas. And we’re going to talk about one, the number one thing that you really, really need to look at, and that is product, excellence,
product and service excellence. Now you might be thinking, Well, you know, I’ve got great products, great service, I get results for people, but the reality is things have changed. People may be you need to look at here is has my avatar changed, like what is happening to the people who I focus on who I serve, what is happening to them. Now this is especially true if this is business to business, but what what is happening to the businesses that you serve have their needs changed? Do you actually then need to look at? Okay, I might need to have a completely different avatar, especially if your your business has been really focusing on serving an industry that has been severely affected at the moment, for example, the events industry or the travel industry, you may need to look at either do I need to have a talk to these people and find out what is it that they are needing now, because your products that have been getting results for people, they may have been getting results that are long term, that are they you know, the things that are going to be getting them results long term as they going, they may not be interested in that at the moment, their focus is on short term. So you may need to look at either the way you’re delivering your products and services or what you’re delivering, you may need to take part of what you’re doing and change it. Or you may need to change completely what your product and service offering is to meet them at the moment because they may be looking at short term issues. And that’s what they need your help with. It may be that you’ve got to change your avatar completely, you may need to go into a completely different industry. Or you may need to change a bit of what they’re doing. It may be that they’re going well, you know what we can afford to bring you in house, we can afford to get you to do this stuff for us. Or we can even physically do it. You may need to change the way that you’re doing things that may be instead of a done for you, you may be doing a teaching an education component, I’ve got clients that are coming to work with me now in my hiring in my accelerator programme because they’re very much been a done for you. And going out to people and doing it they can’t do it. Now the market is saying, teach us how to do this in house. So there is an opportunity for them. But it’s an education model, rather than a done for you model they need to change. That’s what they’re doing with me. So that’s what you need to ask yourself is, there is no use, you’re putting your marketing out there, if what you’re going to be selling is not meeting your market at the moment where they are. Now, if your business to consumer, what is happening in your consumers life in terms of what they are needing you for, you know what they would for what you help them with? It may very well be that they’re going you know what, I’m actually quite cool now to be doing things online, I’m used to the whole zoom thing. I’m used to, you know, the flexibility to be able to do things from home? Well, is that what they are now looking at? Are you meeting them? Where they are you keeping up to date? Are you able to be able to get those clients that are going yeah, I want to do things differently. Maybe that’s what they’ve got. Maybe they also are looking at things that are happening for them at the moment, they may be short term needs that they that they’re focusing on. And the things that you’ve got for longer term may not be the things that are going to be really important to them at the moment. So have a look at those sorts of things, whether you’re business to business or business to consumer, what are the needs now. So have a look at the way that you are delivering your products and services? Are you meeting them? Are you doing it in the way that they need now, and then also have a look at what you’re offering, it isn’t meeting their needs that are absolutely Top of Mind at the moment, or you’re trying to sell them into something that that is not as relevant to them at the moment, not many, it’s not going to be later. But it may not be right now or it may never be, it may need to change. So that’s my very first challenge to you is I want you to have a look at what you are offering and really ask yourself the tough questions. Is this what my clients are wanting? Now? If not to an eight? Do I need to change the offering? Or if not 20, to change the clients? Do I need to move to a different avatar, that’s the tough one to ask. Because this is ultimately what your marketing is feeding into. So if that’s not right, if you haven’t taken the time to make sure that you’re actually adapting your marketing, I’m going to go anyway. Okay, that’s just going to go down that dark hole right now,
the to do this, you’re very likely going to have to go and do some research, you’re gonna have to talk to people, you’re going to have to take that time to really understand them. So if you’re not sure how to do that, I’ve, you can have a look at some of my past podcasts where I’ve talked about avatars, but I’ve got very, very specific strategies that I use around this. They’re quite different to what a lot of people do, especially the profitable avatar quadrant where we identify the four core avatars that you work with, and we look for the ones that are the most profitable, we can identify those. So that’s where your marketing goes. So if you need help with that, contact me and I can show you to the resources that I can help you to do that. Okay, so that’s going to be your number one. So, use the tool that I’ve given you the business wheel, which is romance, your tribe.com, forward slash biz, we’ll be as in we’ll go and have a look at that, because I go into detail the things that you can rate yourself on, what are the questions you need to ask yourself specifically around this area, and you can give yourself a rating out of 10? and work out what are the areas that you need to be working on? Okay, so that’s number one. Let’s look at the next one. And this is the thing that people often start with a marketing like, I know I need to build a list, I need to get an audience and I’ll start there. But as we’ve already looked at your marketing leads to what it is that you’re doing with people what you’re helping them to do, make sure you’ve got that right, you really have to really evaluate that. So the next thing between the marketing and the product or service, is you have to have a way to sell it. And now this is very often, even outside of this times where this is the big, there’s a big gap here very often. And this falls into two areas. So this is actually fits in when I talked about how there are six areas and there are two within those. But we’re going to look actually at two here that are the number one is your offer. Like are you have you got it in a way that what you are offering people in the pricing in the inclusions in how it’s delivered? In the outcomes that you have the things that overcome their objections? Have you got an offer, that when you get it in front of your ideal customer that they get a no brainer? Like, why wouldn’t I take that up, that’s going to solve the issue I’ve got at the moment in a way that really works for me. And honestly, the value that you are giving here, I would pay a fortune more for it, they take their shirt off, I get that reaction. If not, you need to be looking at what your offer is. Because that is basically what is selling, what you have put all this work into create to know that you’re creating something people need. So really be honest with yourself about your offer. So you need to evaluate that. Again, this is one of the things I’ve got step by step systems for, and also spreadsheets to help you to work out how much you should charge. So that you’re making a profit. And so and also, you know, this every single thing that you need there. So if you need help with that, just contact me. Now, the other thing that you’re going to do is once you’ve got your offer, how do you communicate it? What do you have in place to make it so that you can be easily making sales? So do you have sales material? Do you have like a brochure? Or do you have a sales page? Do you make it really easy for people to buy? Did I have to go through too many steps to be able to give you the money? Do you have some way that people can be continually being able to see, you know, understand the offer you may have today you’re doing that through a video? Or are you doing that through sales page out through webinars perhaps or you’re getting people onto a phone call, and you have a process to walk them through so that you are knowing when you on a phone call with them that you can really be able to sell what you’re offering? Do you have those processes in place because there’s no use doing all this wonderful marketing. And this is where it comes up to the the hard wall. They can do all the marketing, they get to you or your website, wherever it is. And there’s a blank wall there. Because they’re going well, how do I find out what it is that you offer? I don’t understand what you’re offering. Explain it to me. And where do I pay, if you don’t have that in place, you come against a brick wall that is going to bounce off. So why invest in all that time and effort and money in marketing if you don’t have that. Okay, so that’s the two main areas now there are actually 12 that are really, really important. They’re not all equal, okay? It doesn’t mean that every single thing has to be perfect. Ask
any even the most successful businesses and I bet they would not rate themselves 10 out of 10 in all 12 areas that are on the business we’ll so we’ve covered their two main ones. And these are the ones really that are more equal than the others. Because if you get this right, it’s going to make the other ones so much easier to do. Okay, so if you want to go over to romanceyourtribe/bizwheel, you’ll be able to see where you can get the template and also the step by step workbook that shows you how to assess Where you’re where you’re in, where you’re at 10 out of 10, what your ratings are. And then importantly, it’s not just what your lowest rating is, that’s the or you got to fix each of those areas, they’ve got different priority. So it’ll show you how to work out where they’re the most opportunities, if that if you plug that, that your marketing is going to start working better for you. Okay, I would love to hear from you. The most important thing to me is that you take action, that is the most rewarding thing for me to know that taking the time to produce this podcast, to record this, to get it out there to you. The best reward for me is to hear from you to know what actions you’ve taken. So I would love to hear from you. What did you do when you had a look at these core areas? Can you see if you’ve got gaps? Are there changes that you need to make? Do you need to really reassess your market? assess your offers again? Or do you need to get in place? A way that people that you can be selling? Or are you going you know what I’ve nailed those, Janet, it’s the marketing that’s not working, or it may be one of those other areas that really need to be worked on. I’d love to hear from you. What have you identified as the areas that you’re going to focus on first, to be able to plug those gaps, I would love to hear from you. So leave a comment down below. If you’re on the podcast page, leave a comment there. come and find me over on Facebook, or Instagram or LinkedIn. They’re the places I tend to hang out the most and all of them you just look for Janet Beckers. And I am there. Can’t find me there and just come and send me a message. Tell me what results What are you going to focus on first, or come over to the romance tribe Facebook group, and come and share that with myself and with your peers. Okay?
Go get them folks! And you’ll be saying I’ll be putting out over the next couple of weeks, how to diving in a little bit deeper into these 12 areas. And having a look at some things that you can be doing now that are going to really impact on plugging those all those different holes in your business so that we’re not aiming for perfection. But I’m going to show you things that you can be doing so that you can really focus on the things that are going to move the needle the most in your business. So look forward to those next week, I’ve actually got a guest that’s coming up, we’re going to be looking at one of the one core area that’s to do with the business wheel which is around personal excellence and leadership. We’re going to be looking at that I’m going to bring a guest in to talk to you with a system that’s going to help you to be able to really focus on that so that you’ve got the energy and the passion and the focus to plug these holes in your business. Okay. Go get them folks and make a difference bye!