Janet Beckers: Okay. Hello and welcome to Romance Your Tribe Radio. I’m really excited to welcome you to my guest this week, John Lint. And it sounds kind of crazy, but I’m actually in going to refer to John as my secret weapon because he’s the owner of 10xPro, which is the software, the platform that we moved everything in our business to over a over a year ago. And honestly, it has so simplified what we do in our business and I think the universe, old time for John. So, um, so hey, welcome John. Yeah, it’s, you know what, before we get stuck into, actually John and I, we’re going to talk about some really practical tips today. So what’s, before we get stuck into, cause I’ve just got to introduce you to the story of John, but before we do that, what’s our topic going to be, John? So people can get prepared.
John Lint: Yeah, I think we will be good to talk about, you know, how to create a online course that we’ll actually sell, right? So instead of just creating any kind of on course, how can you create a course that you kind of know that a, you’re going to maximize your chances of success and be able to sell it out there. It’s something that people want, you know, so there’s six steps framework that our members are using and I thought we could talk about that.
Janet Beckers: Yeah, that’s brilliant for somebody who’s actually created the software to run these and sees behind the scenes all different people running it. This is going to be called, so everybody get ready to take some notes. If you are already having an online program, take notes cause you’re gonna learn some new things. If you’ve been thinking about it and haven’t done it yet, we’re going to give you some challenges at the end of this to actually get it happening. But before we do, um, the thing that I just love about you, John, is when we were talking the other day, I said to John, John, I get a little bit confused when we’re trying to work out our time size for meetings because I’m, I’m never, I’m not quite sure. We are in the world. You live and there is a reason for that. So can you explain?
John Lint: It’s normal. It’s normal because I’m actually always moving. We spend our time, the things that my family is all over the world. As you can tell, I have an accent. So I’m actually originally from Belgium, so my parents are in Belgium. My brother lives in Canada. I, my wife is from Australia and now we, right now as we speak, we are in Asia, we live in Thailand. So we spend our time throughout the year, usually three months in Australia, in Sydney, three miles in Canada, few miles, you know, in Thailand. And then depending on the year where either, um, you know, uh, in Europe, in Belgium sell, and that’s not counting the holidays. Right? And if it’s holiday, I love to go to mount dies and go to Bali, things like that. So I’m always moving around so he kind of can get challenging. We might calendar links and you know, booking a time and all that. So sometimes I forget a what time is it in, in America or in Australia. So that’s okay. So good fun though.
Janet Beckers: Yeah. You kind of walking the talk, like you’ve created a business that allows you to be incredibly mobile. Um, but it’s not impacting on your business when you go all of these different places.
John Lint: Yeah, that’s right. I mean, you know, you know, you hear these things running your business from your laptop, from your phone, but that’s basically what we all do. And that’s the beautiful thing with an online business because you can actually do it. Like my team members, the developers who work in 10 expert are, you are my support team. They are also all over the word. I have developers in eastern Europe, I have developers in India, I have guys who in Australia Support Team in America, support team in Australia, in the Philippines, everywhere throughout the world. You know, so it’s, it’s, it’s um, the team is in different places. I am in different places as well because that’s really why I’m doing this. You know, it’s all about the freedom to me is what’s the most important thing are two things. Freedom and peace of mind.
That’s why I’m building my business so I can do the things I love, which is travel. And that probably comes from my, you know, how I grew up, my father used to work for the government, the Belgium government, and we were moving countries every three years, right? So we lived in Brazil, we lived in Argentina, we lived in Africa, we lived in France, all of that. So we were always moving. So for me, when it was time to, you know, select the career or a lifestyle I could, I can’t stay in the same place all the time. You know, it’s like, okay, well I want to go there. I want to leave there, I want to do these things. So, you know, I mean the longest I stayed was actually, it’s actually now kind of like Australia and Thailand. That’s where I met my wife in, in, in Australia. She’s Australian. So, you know, I stayed there seven years, which was the longest I’ve ever stayed in any country in my life before. It was every three years we were moving. So all of that I think contributed to me wanting to build the business that I always wanted, you know, so, um, and, and thanks to my online business, I’m able to do that. I have the freedom to pretty much work wherever I want, whenever I want. And, um, that’s really why I do it.
Janet Beckers: Yeah. I think, cause I find it really interesting. There’s quite a few different business models that you can choose. So you can, you know, there can be, we will be talking about today having a course-based based, um, I know that you also have that as well. Yeah, yeah. That’s how I started. Yeah. Right. And so, but there can also be agencies that you can be running memberships, they need different models that you can be using. And that’s what I love about developing an online business is that you know what, there’s different models work for different people and different industry. But you can choose, yeah. That work well for you without you having to necessarily know, reinvent everything. So I’m just curious for you,
John Lint: Okay.
Janet Beckers: Your business now, 10 x pro is very much about providing software as a service. So I’m curious, um, why you’ve chosen that particular business model and is there more of the business model, just a little curiosity here for people. Why have you chosen model and how does that work for you for living the lifestyle that you’ve got?
John Lint: Yeah, I mean for me it’s actually 10 Explorys. One of the business that we have, obviously it’s a software as a service. Um, and he was actually never meant initially to be sold publicly, you know, and so many years we actually ran it privately. And the reason we did that is because I have also a information publishing business like you said, which is creating an online course or online courses and selling them online. I’ve been doing that for many years. I’ve been involved in multimedia product launches by launching products that way. Uh, I consult, we’ve, we’ve people. So I had those two areas, creating information products and then also the consulting part slash agency where we do funnels for people and things like that. So I spite of those businesses, there was always a need. Tech is always the problem when it comes to online business.
John Lint: Online business are awesome to give you the freedom, the lifestyle you want. But tech is a problem is the reason why 95% of people fail online, right? They give up, they’re like, man, this is too much, too complicated. Um, you know, and because most people who start with, they have a job, they already doing something else and uh, and it’s great and they want to do something when we have some spare time. But the Rodney is that if you are not using the right tools, well in your spare time, instead of spending 30 minutes doing the things that matter your spin, you spend three times figuring out how this blogging works on. Now it’s not working. Let me find another plug in. Let me try to figure it out. Let’s buy this sort of thing. And it’s just a nightmare. And people that live up in this, this is just too difficult.
I’m not doing this anymore. And they’d be basically, they give up on their dreams, right? And for us, like having an agency, um, when you provide some type of service, time is the most important thing. If you can do something, if your team can do something in let’s say 20 minutes compared to two hours, then you’re returning. Investment obviously changes, right? So we’ve all loved those things. I wanted, I was sick and tired of the tools out there and every week there’s a new guru telling you, oh yeah, you need to get that tool to get to do that specific thing. That’s where you can get that result. And that’s why I’m so successful, blah, blah blah. And I was really getting tired of the vote of that. Now I’m lucky to have it. Some kind of tech background. I always loved computers. I’m a big Gamer, so I have these kind of like mindset where I’m a good marketer, I think tried to be a good entrepreneur marketer, but I’m also ha also have that mindset of being a technical guy where I can analyze things, I can reverse engineer things and I was tired of every time I wanted to do something I had to buy something else because yeah, sure, it’s 47 bucks, 67 bucks.
But the reality is that it adds up and at the end of the day you end up with $500 $600 around $10,000 per month. Easy, easy, right? So I didn’t want to do that and I already had contacts with developers that have worked before. I mean that’s how you know, some of my products that I allowed me to quit my job was by really be developing like a little software and then packaging in into we’ve a course and so I had contacts with developers, so I started to say, listen, I don’t want to bite his thing. Let’s do our own version. So you was at the beating was like, let’s create pages. I want to be able to create my own pages. Let’s do that. Then it was, oh hey, I want to add a shopping cart, let’s add lesbian, able to add shopping cart. Then I want to be able to deploy funnels because that was very important for the agency.
So then when we had a client where we needed to deploy an entire product launch or a webinar system and funnel, it was easy. You know, we did, we spend explore as you know, a Janet, you can deploy funnels. We’ve just went click. That’s how the idea came, right? Let’s click a button and all the pages that we need are deployed that we might team does not have to spend hours doing it. They can just get everything deployed and then vacant, customize it. Obviously that helps with the agency side. So all of that starting, no, we started to add more and more and more. And then obviously people start to use it, our clients, uh, and then he became a who can’t, who else can buy it. And then we start to, that’s why we went to market. And then now obviously I’ll have information, information, publishing agency services and software.
And, uh, I’ve been doing, software is not my first software. I’ve been doing software for a while. So that’s why I had that tech background. Um, I created platforms for clients and for myself before and sold them online. So I have that experience and I had that team but broke Kim, you know, it was born out of that need for, to be able to help myself, my, my business and also all the people, you know. And, uh, and now that’s how we grow, you know, and, and you know that like, I mean, I think you were asking me a few months ago, eight John, you will be awesome to have a quiz function it in 10 Expro built it, right?
Janet Beckers: Hello? I do this all the time. I say, Oh John, I know it’s not just me. Okay John, well, I really wish we had this cause been and researching the best methods. And then John, there’s a week or two later, he goes announcement everybody, which is fantastic because since we went to 10 x pro, um, we were able to cancel a stack of software that we were already using. And so it saved hundreds per month already, just in recurring. Yeah. So actually what we’ll do, I, I know that people will be thinking, where do I hate even check it out? So, um, John and I had a special arrangement. I was going to talk about this at the end, but I’ll just mention it now where, um, we, if you go to romance, your tribe.com, forward slash 10 the number 10 x pro special. So 10 x pro special, you’ll see there that John and I have put together a special offer for when you trial it were anyway, you’ll say there, John’s put all this fantastic training that’s there and I’ve actually got there the full funnel, like the step by step, how the sales page that we use that we use for our clients that’s got fill in the blanks.
So you’ll actually get mild, you know, I’ve already paid thousands of dollars just to get that created. So you will get that. Um, so if you go to run it to your tribe.com, forward slash 10 x pro special, um, and the links will be here wherever we you’re finding this. Um, yeah, so go and check that out. So if you want to have a look at that. So in the meantime, now let’s get stuck into from behind the scenes somebody that’s created all these courses, rumbling, the launches, created the software for it rather than the agency. What makes a course work really well? And I think I also just wanted to make sure I’m really, when you were telling the story, how you had created it through your own agency and then was never meant to go public. I can remember we met in Puerto Rico at um, at a mastermind that was, yeah, it was Ryan, Lubeck, and you know, that’s when we started talking about what you do.
And then another, you know, a business colleague of yours and friend of mine child may show me behind the scenes of what he was using. And well, I’m getting in, you know, Dwayne, you know, one of the first lot. And so, um, oh yeah, it has just revolutionized everything we do because I get really paranoid about software not working and not being supported. So I’m quite cautious. But so yeah. So it was lovely to hear that cause I thought, oh, I know where I came in on that part of the story. Yeah. So let’s talk about, um, if you’re building an online course. So, first of all, we’ve got to let people see what we call an online course and then I’m going to cry and leave it to you to run through the six steps and all sort of interject with some, you know? Sure, sure, sure. Sorry. Um, yeah. And we’ll see how quickly we can do this to go bam, Bam, Bam. So for everybody that’s listening, we’re going to look at what is an online course and there’s six things that you need to have in place for it to sell to create one that’s so over to you, John. First of all, what’s an online course?
John Lint: Sure. Well, you know, online courses is really about packaging your knowledge, your information into a program chain pro and that you’re going to deliver online, right? Um, and usually, so there are different types of online courses. Uh, you know, you’ll have the very simple ones, which is just a few lessons. You know, it’s a page, very simple course, few lessons teaching you how to get the result. The key thing we’ve, any online courses you might create, it’s all about providing a specific result that they are going to get at the end. And that’s very important cause to remember our job is not to create a dictionary or an encyclopedia or to tell people how great we are, how knowledgeable we are. It’s about solving a specific problem that someone has and helping them get a specific result. That’s why people are going to buy online.
That’s where are they going to say, all right, yeah, okay, I’m going to invest in that. I’m going to take the time because it takes commitment, time and money to go train on and course nobody wants to go train online course or a training program that I want to going to do this if they want to transform their life, if they want to change their current situation. Right. So that’s very important to keep in mind because that’s one of the mistakes that people make when they start. They’re like, yeah, okay, I know everything about, I dunno, I’m scuba diving for example, let’s teach you all about it. But really, you know, I might want to have to get a specific results, you know? Yeah. I’m not losing weight. Well I want a specific result. How can I lose 20 pounds in x amount of days?
You have a step by step process. Awesome. That sounds great. That’s exactly what I want. Right? Tell me the process and um, and we were talking about that. We’ve um, James Franco, good friend of mine on his leg, on his podcast. Imagine you were going to the doctor, you’ll have, um, you know, you have a problem and you go to the doctor and the doctor who is obviously very knowledgeable, right? He spent all these years that’s a uni studying. He starts telling you everything that you need to know about that disease and the, you know, the cause is a symptoms, everything, blah, blah, blah. You actually don’t care about any of that. You don’t care how knowledgeable are you. Yeah, he is. The only thing you want is for him to write down on a piece of paper, take the spiel and you are going to be cured as the only, perhaps slightly. Yep. And our clients are the same. Right. So we need to try to create that, peel that shortcut to be able to get that specific result.
Janet Beckers: Yeah. I’m so, so pleased that you said that. Cause that’s a big core part about what I do with people in my trash click processes. The very first thing we have to get really clear on is like what’s the transformational promise? Like, right. What are you going to say if you do, if you stick me when you do this, like what’s the promise? Like what, what are you gonna do? Because so few people are really vague on what that outcome is. Yeah, yeah, yeah. I’m really pleased that you define an online course. So specifically on that, on that transplant. Yes.
John Lint: Very good. And then when did we talk about, you know, the, the, the, the structural part of an online course? Bottom line, what it is, it’s usually videos or audio files, pdf downloads of documents that we can download and obviously text on a page. So it’s a, you’re going to have a website that he’s going to be protected. So only members can log in and get access to the content. And in there they can either watch videos, video training or audio training. Uh, like I said, our pdf documents, ideally one of the something that’s working really well for memories to do. All of those modalities are as, as one, you know, offer all of them because people like to consume content in different ways. Some people love to watch videos. I love to watch videos. I’m a visual guy, but lot to people don’t lie.
It vape referred to, download the audio and listen to it, listen to it on, you know, a while got driving or on the train, et cetera. Other people actually prefer to read rather than listening or watching a video. So if you’ll have a course that has those different modalities, then obviously that’s something that we’ll recommend. And I’ll show you a little framework that our members are using to recreate all of that. We’ve just one move, you know, by just doing one thing. So I’ll reveal that. Um, you know, in the training, but bottom nine new, it’s a member, some kind of protected area. They go there and they can watch the different training and uh, and uh, and learn, right? Get that specific result. Yeah. Brilliant. Javi, very simple. One page product, what’s called the one page course, or it can be what we called a masterclass where you have different modules, right? Different module, module one, module two, and inside each module you’re going to have their lessons in there, right. At the end of the day, sorry about packaging your knowledge and helping them get this specific result by following a, some kind of system or steps or stages, right. Okay. You need to do this, do that, et cetera. That’s pretty much why they know nine course is, and obviously you’re going to set it online by having an order page and accepting payments online, et cetera, et cetera. No, by definition of a number, of course.
Janet Beckers: Yeah. It’s, and it’s, it’s the first step if you want to be able to create some kind of lifestyle freedom from what you’re doing, you’re working one on one with people. Or if you’re working with people and it’s, you know, you might be doing group work or running workshops, those sorts of things. You’re limited to how much money you can make and how much time you’ve actually got to be able to spend on it. Yet to be able to put that in a format that allows people to be able to get results without them being dependent on you. It’s really the, it’s an essential step that you’ve got to have if you want to create the freedom that we were talking about that you’re living at home, that’s the way that you choose fee, which is nomadic. Yeah. Um, yeah, I mean, I,
John Lint: I think so because it gives you power and it gives you positioning and online courses is very important. Whether you’re going to sell it straight away or not, it’s still very important because it establishes you as a player in your market. Now have some, you’ll have something of value. You can do multiple things with it. You can of course sell it and make money, which is the ultimate goal. Yeah, you can, but you can always do deals with other people. Like for example, I approach someone with an audience and say, hey, I have an online course. You can give it away to your own audience. We can get to know you, right? You have many things. You can also have an affiliate program where now other people are promoting your course, right? You can, you can do it. You can do many things. You can offer it as a bonus if someone buys someone else’s program, right?
So you can do many things, but now you have a business asset that you can leverage, that you can use in multiple ways to give you that, you know, that time, that freedom and uh, hopefully have a seam, make money online as well with us, you know, um, multiple to go strategy. But that’s why I always recommend people, okay, well create your own product because now you’re creating your own asset that you control. And building assets for me is, is the most important thing. That’s why, you know, as part of tennis, tennis pro, we built it in a way where people are always in control of their assets and online your assets or your products, your content, your email subscribers, right? These are very important assets that you always need to be controlling and a growing, you know, if you do that, then you can get the lifestyle that you want.
I love how you’ve mentioned alternatives using a course that um, you know, that’s apart from the obvious one and yet I’m going to sell this. So that was, that was some real good tips there. So I’ll be curious for people who will listen because if any of those weak, I can you a bit of an Aha if you can share that with us. Because the thing is that I have members who, you know, when they get started and we all experienced that by the way, guys, like I still experience that, I’ve been doing this for 15 years now, but I still experience it. We always have self doubt. We always have that little voice in our head telling us, hey man, that course is not good. People are not going to like it. John, you have an accent. People don’t understand what you’re saying. I have that voice in my head.
A lot of people, everybody has a voice in their head telling them these negative things and when you’re starting out, you know the first step, create that content, create that course, great, but then then you’re going to have the self doubts kicking in. You’re going to meet it thinking, well, nobody’s going to buy this. Um, yeah, who am I to sell that? These aren’t all normal things that you’re going to go through. You’re going to get over it. We’ve time we’ve practiced. Some of the things that you can do to start feeling good about your stuff is to actually use it in a way to do one of the most important things that you need to do in your online business, which is to build your email list and list of email subscribers. And one of the best ways, best email is that you can build these obviously an email list of buyers of proven customers.
So one of the things I did when I started 10 years ago, more than 10 years ago, I created an amazing course. I knew he was good, but I was obviously scared of selling it. And I was like, hey man, who are you? You know, and it’s not great, all of that. So what I did, which is was I think it was a course I could have that others were sending for $2,000 I know for a fact, but what I did is I actually partnered with some people and I said, you know what? Give it as a bonus to your audience. And that allowed me to build an email list of thousands of people pretty much in a few days. The good thing, not only did I build an email list of qualified people, have proven buyers of people who are really interested in the topic, but now we start to get to know me and now I started to get feedback.
Hey, John Discourse is amazing. So now, okay, so he’s not only, oh, okay, so other people think it’s great oak, he’s good. So I it’s not bad. You know, now you start getting that confidence and now you’re ready to it to like, Hey, yeah, let’s open the doors. Let’s do this thing. Other people are giving me those testimonials are clearly helping people, you know? So that allows you to get in, uh, getting the game, put your foot in the door and a allows you to, you know, get momentum and a lot of your strategy people who struggle a little bit of strategy because you don’t giving away something and then selling at night wrong. You’re actually for people who’ve purchased and then you get contact details. I think that is such a clever, clever thing to do. John’s. So yeah, my challenge, and that can be challenge number one for people.
If you create your course and you’re thinking those same things that John was saying is that can be a really clever way for you to be able to get those sticklers testimonials and get really, really qualified list. I love it. Just love it. Well, let’s get stuck into our six steps. Um, so take it away. So basically it’s all about, you know, PE or someone starting out. We want to get into a market if they want to be, they want to get to make money online or if they want to get that lifestyle freedom, all of that. And the first thing is obviously to select a niche or a market, right? Something that’s going to interest interest them. And that’s the first step is actually it’s you the first step you, you, because we hear all these things, oh yeah, you can make money there.
The truth is that they’re multiple areas where we can make money, right? But to me at least, and I know that you can build businesses in things that you are not interested at all and you can partner with people and you can do all of this. That’s great, but to me, what you are actually going to be spending time in your business, you’re going to be doing something. Either you’re going to be creating the campaigns, the two emails you’re going to write copy for me to step number one is to you what interests you, right? Very simple exercise, you know, stop for a second and lease down, brainstorm for 15 minutes. What are all the possible topics knishes markets I could go into, right? Maybe it’s about fitness. Okay, great. What is it? W W what part of Phoenix? You know, I’m interested. Oh, I’m interested in, I don’t know, losing weight or running marathon or I’m surfing, whatever, right?
Like write down everything that you are interested in. That does not mean that you need to be passionate. That does not mean that you’d need to be the expert, but something that at least interests you, right? Like there are many things for me that I’m not the expert but they interest me and I would love to, you know, I don’t mind partnering with someone who is an expert, but I’m nice. I’m interested in so I can get involved in the business. I can get ideas and if you need to, you know, create an ad or create an email copy or treat your sales video at least it’s not something that you’re like, man, I need to do this today. It’s annoying. That’s another way to live. Life. Life is too short.
Janet Beckers: Absolutely. All of that is such a good advice and I couldn’t help. It starts smiling when you mentioned that because one of the very first programs that I created and then I just ended up giving it somebody else was because I had followed that there is a demand. This is topical, therefore do it was how to convert your car to be able to run on LPG guests who gives a shit really to not care. We did a lot of work. Let’s say anything that one off and then I thought, I don’t care.
John Lint: Yeah, yeah. Because of me too. You know me to die. I remember you was all about, hey, let’s find keywords that people are searching. What are the topics and now let’s create a website. And I had no interest at all. And when I got to create some content to build some pages, USDA is like men, this is going to be horrible. And I hated myself. I hated doing that. So don’t do that. There’s plenty of money in different things and end. It’s actually when you are really passionate about your area of expertise or your your business, that’s where you’re going to be a success. If that’s where you’re going to meet, you’re going to make it happen. It’s enjoyable for me. I’m not working yet. In theory, if you look at the hours, yeah, I’m working quite a lot, but for me it’s not work. I enjoy doing this.
I enjoy talking to the my developers and coming up with cool new features. He’s like, I’m building is like Christmas every day for me. Every week. Oh, we’re packaging these new fig. Oh that’s so cool. We can do that. You know? So it’s like a game, you know, and in your life that way I think that’s where you can really be successful. Because the truth is, you know, we are going to fail out, we are going to have downtimes, we are going to, you know, and not feel good about ourselves sometimes, but he, you know, beg. If you are in, in an area that you really love, that you are really passionate about, then it’s going to be okay. You know? And um, I love your enthusiasm for life. It’s fantastic what you still have, like what lights you up? What can get you as excited as John to make it Christmas Day every day.
Right? Exactly. So that’s the one right there. Two. Okay. You’re going to get to a bunch of ideas from that. You know, Leo Research, you’re going to get it a lot of ideas, but then she’ll knishes but then she’ll topics great. So the next thing is to validate your market. Very date that needs validate that topic. Something that most people don’t do. Unfortunately we just run with their idea. But what I like to do, and this is something that every successful company does, you want to validate your idea, your marine, how do you do that? Well, you look at our others successful in that market or in that niche are other successful because the true fees, you never want to be the only one. If he, if you are the only one or you or nobody’s doing this in this topic or this niche, it’s a red flag.
You never want to be a pioneer. Pioneers have arrows in their back and um, you know, you’re taking on all the risk. You don’t want to do that. And just look at companies like apple. I mean apple does that all the time. They were not the ones who invented the smartphone. They didn’t do that in like recently, two days ago we had a conference in, they just announced they are great service called Apple TV plus, which is not nothing more than just a competitor, a competitor to Netflix. We are not inventing anything. They’re not pioneers. Fetches looking at what people want, looking at what works and then how can you be different? How can you now you know, you have validated your idea. Okay, other people are successful doing this. Other people are saying, for example, let’s say weight loss. Okay. Are The people are successful building digital businesses about losing weight?
That tells you great, you can too. The only thing you need to do right to be different, inject your own personality, your own style, and then you’re going to attract your own tribe, but now you’re not taking the risk. You’re not going to somewhere where hopefully make money. You know, there is money there and that’s the very, very important, I’m laughing again because that is such great advice and it’s exactly, you know, a lot of people get scared because like it or not, there’s too much competition, but you know, there’s always room for another love song. But yeah, because the very first online business, Iran naive Lee was, how cool is this? I cannot find any other online art galleries sewing original outward. Right, right. I am going to make a killing. Yeah. Yeah. Build it out to be the largest in Australia. But I lost absolutely every single scene and acid I owned happened to me as well because it happened to me as well.
Many times, two alley way too early. Now you can do it. Why not let other guys prove to you, let us prove to you, yeah, you can make money. You know if they want to take the race. That’s great. Like you said, there’s many like I mean how many Burger places are there? You know like if they are one every corner. So what about having a proven concept and then going for it and in doing that, so that’s step two right by the h three the three is about, okay, now you have validated those things. You maybe know out of that first list, maybe you could have three left, you know? Then it’s about selecting, you know, your a possible topic, right? So now, now you have basically an idea about, okay, I’m going to go into weight loss. Let’s say, well which, what are you going to teach?
What’s going to be the topic of that online course, right? Because you want to pick a specific topic. Like we said at the beginning, specific results, specific topic. That’s how that’s how your online course we’ll sell the most if it’s teaches something specific. Right? And for that basic step three, selecting the topic for your next online course to do the, to do that, it’s all, it’s again about paying attention to what is happening in your market. Right? So do some recon. So what are the other online courses that are selling? Right? So for example, uh, in the online marketing space, yeah, people are setting course about how to do Facebook advertising for example. So if your topic, what was going to be, how to do Facebook advertising. Oh, you know, okay. Other people are selling that same topic. Great. Again, it’s validating. You can, of course, second thing you can do is if you have your own audience, you can of course ask them.
So the, the traditional strategies to very simple email, hey guys, I’m thinking about trading some new contents. I’m new training. Let me know what’s your biggest challenge? Trying to maybe lose weight. Hey, I’m struggling with cardio. Or, um, I, I, you know, I’m struggle with dieting or like knowing what to eat, right? All of that is going to give you ideas about the topic for your online course and what you should add to your honor course, right? So it’s asking them very basic and if you don’t have your own audience, that’s fine. If you are part of groups, Facebook groups, forums, private communities, you can simply ask people, hey guys, I’m thinking about, you know, creating content or hey guys, I’m just wondering what your biggest challenge about this. Mine is this one, what’s yours? And now all of that, it’s a gold mine because they’re telling you, and that’s my dog by the way, just in the ground.
But they’re telling you what they want pretty much they say, well yeah, I would like a solution on what to eat to lose 20 pounds. Okay, great. So now you know you are getting all these ideas right? So about asking and getting ideas. Analyzing is a great time. It’s a tip as well. So you can go to the most popular youtube videos, the most popular articles out there, the top blogs in your market and checkout which article, video or maybe a post on Facebook or anything like that. What? Which one got the most likes, the most views? Which one got the most comments because that is telling you people are resonating with that topic, with that Vr, Vr, liking this, right, so you’re, you’re now you’re saving all of that. That’s why I like to always tell you, build a swipe file, a swipe box.
I have a folder in my computer where every time I see something cool, I took a screenshot and I put it there. I see a good ad that catches my eye. I took a screenshot that put there. I read an email and a that was a good subject line or a good copy. I take a screenshot, I put it there. I see whatever, whatever you want to use. Any tool we’re not going, we’re not going to be going to that. Whatever you want to use do. As long as you do it, whatever system works for you and that’s what you need to do. You want to get and gather all of these ideas, right? So realizing what other people are doing is very, very important. So now you’re getting what you have, all of that you need to pick one, right? Pick a topic and the way I like to do it is speed.
Speed with me, is everything the same? We’ve we’ve 10 x or when I’m thinking about which feature should we do next? Speed is always my friend. Well, which one can we do the fastest? Which one can for? Well, if you were to think about a nine course well which, and you’re debating between three topics, which one can make you money the fastest? Which one can you bring to market the fast, which is different, which is, which one could you create the fastest? Maybe one topic. You are the expert and you could create some videos and training very fast in a week or the other one. A I should partner with someone. I need to find that person. Then we need to treat the car. Obviously that’s going to delay, right? Yeah, she’s five. I was to choose between different ones. Speed is always my friend loving.
Which one can we go to market the fastest wave and that’s how you pick. Yeah, and at the end you just pick it. Right. That’s brilliant. That’s fantastic. I love it. Speeds. Absolutely. Speed. What’s the fastest? That’s it. That’s it. And then that, then we reach basically step four, right? So we have selected the topic. Step four is all about creating. The very first thing we want to do is actually not creating any content. Retreating the outline by creating the outline of your encores. Excellent. And to do this is not about putting down everything that you think they should learn, but again, it’s about thinking with the end in mind. The end is going to be, you’re going to lose x amount of pounds in x amount of days at the end of the training. Okay. How are we going to do that? Well, the thing that you need to do before that is this.
Do you think the other thing before that is this. So we need to talk about what to eat. We need to do, need to talk about the exercise you need to do, you need to do, and we need to talk about maybe, um, uh, the, the frequency or different things, right? I’m not in that market, so I’m not an expert in that. Just making it up. But basically you reverse engineer the process. You think with the end result in mind, how can we get that result by reverse engineering the process, right? So if it was about creating a Facebook ad where, okay, you reverse engineer, you have the Facebook ethicality, you have the ad, you have to copy all of that. These are things that are going to now be groups or modules. If you’re thinking about in nonrecourse, he’s not going to be chapters of a book, let’s say, okay, so now you have your outline and he needed she, each chapter in each module, you’re obviously going to have the lessons.
So again, the process is the same. In module one, we’re going to talk about this, okay, well what do we need to do to get that specific result? Right? Module one has a specific result, much of two has a specific result and we’re going, we’re going to follow those steps to get that ultimate result. Well, what do we need to do in each module to get that smaller result? Great. That’s lesson one, lesson two, three, four, five, et cetera. You reverse engineered the process that you can use whatever you want, pen and paper, mine map, whatever works for you. But the most important is to obviously take action and just get it done automatically
Janet Beckers: Really like the point that you made. They are, um, is that every single module, every single one has its own distinct outcome. So they, you should be able, because you’ve got to sell them, I mean both the program, but you’ve actually got to sell them to do us. Yeah, exactly. It’s true. It. So each time it’s going to be, well, you know what, at the end of this you’ll finish it. Yeah. You know your results. So you’ve got to be able to say this is distinct. That comes, I think that’s a really, really good point to make that right too. When you’re planning it is what is the outcome? Cause I know when I just created dour attract your tribe program, I did that through Google spreadsheets and I had like what is the outcome from that module? And then each one was what is the outcome that they are going to achieve if I only do this lesson in this model is they need to be an outcome because then you can say to people, do these like invest his time, you know, 15 minutes or five hours, whatever it is and you’re going to get this outcome like at every single step.
Yeah. So I think that’s a really, really good point. Yeah.
John Lint: Yeah. And I think to your point is important as well. It’s like, because we’re going to be sending that and as part of their selling process, obviously we want to describe the online course and when you were doing that, our job is not to tell them you’re going to get 50 videos. Nobody wants that. It’s all about the benefits. So whenever you’re going to be describing your course, you’re going to say, let’s say it’s a five module course or whatever. How many modules you have, well, much of one. Or you’re going to learn this, you can do that so you can get that result. Okay. That’s why I need to go to module one. Great. I’m going to get that deal result that Leo result, and then step by step, I’m going to get that ultimate result they want. That’s why creating your course as a system or some kind of blueprint, some kind of guide is really powerful because that’s what people want. They want it. They want to know that, okay, I’m going to follow that process and I know that I’m going to get that result. I know that Janet can teach me this and I will get that result at the end, which is what I want. Yeah, so that will maximize your sales at the end. So yeah, very important.
Janet Beckers: Yeah, so it helps you with the sales and then helps you for your clients to complete the program. They get resolved. Results, testimonials, the business ugly. Yeah.
John Lint: Outlining, right. No mnemonic. Number four, creating the outline and like you said, you can use Google sheets. I use Google sheets as well and very easy. I just write down, you know, okay, I’m going to teach dad that, that and that. That’s the result, et cetera. Use whatever you want. Don’t get bogged down into us right now. Pen and papers just fine. I also write these down on the notepad. Fine. You know, and whilst yard line is ready, you pretty much have your core. So now it’s all about the fun stuff is about step five is about creating the course itself. You know, now you have actually three options. If you are the expert, you can create the content yourself. If you want to do it, you can partner with someone in that case, victory the contents and then you are going to do the marketing or you can actually purchase the content as well.
If that’s what you want to do, you can approach an expert. Um, they maybe don’t want to build an online business or you know, Vr, just happy to get paid. I don’t know, whatever you and negotiated with them. And then we are going to create the lessons for that course if that’s something that you want to do. So you have flexibility. We have members who, you know, have a good friend of mine, has been a member of authentics pro for a long time. He is not the expert on any of the business that’s a, he’s in, he’s the marketing guy, but he partners with experts and victory the content and then he has different deals so you can do it multiple, right. Don’t get bogged down on a, I’m not the expert, et Cetera, et cetera.
Janet Beckers: Yeah, we can even have like I know with my attract to try program, I prayed. I produced the most of it cause I’m, you know, that’s my expertise. But I know that there were a couple of modules wanting the teacher on Facebook ads where I thought, I don’t want to create this stuff. I’m not perfect at it. And it does my frigging Hetty and even thinking about it. Yeah, I just paid somebody else. You go and create it and then I’ll pay you a retainer to answer any questions cause I don’t even want to answer the questions.
John Lint: Yeah, of course. And it’s about as well being genuine. Like, you know, if I’m going to have a course about whatever, uh, you know, different topics and I’m not, the extra is much better for me to hire someone, pay them and then they are the extra Vic and teach it. And um, so I don’t have to pretend that I’m the expert on that. I’m nuts. Cool. I mean, there’s multiple ways to do it. Yeah. Um, and you know, in creating the content that we talked about in online course videos, audio, pdf documents, and then, uh, you know, just text on a page. Basically that’s y’all going to your right yourself. So that’s very easy. Now they’re Leo trick to get a multimedia type of products. What I recommend is actually people start, we’ve a video. So you start with Eo because if you’re comfortable doing the video, then the great thing we’ve done is that you can then to have everything that we talked about, we just won’t move.
If I create one video, I can now export the audio and I’ll have an audio lesson and not have video lesson and all your lesson. Now I can take that audio and I can use transcription transcription services like rev.com [inaudible] dot com or others, whatever you want. Very cheap. I upload the audio file and now have texts. I can use that text to create a pdf documents and now have video, audio and a document that people can download and I can have that in my online course. So it’s super valuable because I can offer the video training, the audio training, the downloadables, all of that. We’ve just one moved by just creating one video. So that’s why I would recommend that people do, is to start with a video and get comfortable, um, doing videos. When I started, I certainly wasn’t comfortable. Um, I was looking at the camera and I was thinking, you know, what are you going to talk about whether you’re saying it was terrible but now you know, we’ve practice you get better and uh, and if you don’t want to be on camera that’s fine.
You can just record your screen. You can just do a PowerPoint presentation and just recorded, you know, for people to sign up. Cause it keeps you then focus on what you’re doing and then yeah, lines as an extra pdf to give to people. So exactly. I mean pdf is so easy to create a man nowadays. Any softer out there, whether you’re on a Mac or PC can export like print as pdf. So you can create a document and even Google Google documents, you can create a Google document there and then you can say print as pdf and that’s it. You have a pdf that can, people can then download super easy, but a video you can do a, you can use something like screenflow on the Mac or Camtasia on the PC. These are the two softwares that frankly I use a, I’m on, I’m on a Mac, so I use screenflow and I’ve been using that software every single day for the past years.
Um, always to create some quick contents, you know, so that’s very cheap. And if you want to do on camera videos, you can get started with your smart phone these days. I mean, you know, smart phones are very good. You don’t need the fancy equipment, you don’t need all of that. Um, so yeah, you can get started very fast. Yeah. Love it. Yeah, yeah, yeah. Content creation is the thing that should stop you. It’s actually not hard at all up to set number six. Yeah. So step six. So that’s your hug. The content created. You’re ready to roll. And by the way, when we talk about content creation, you don’t have to create your entire course at once. If you want to create your first module, that’s obviously the minimum, but then you can treat the other modules later, like week by week. You know, you don’t have to treat everything before you actually offer it.
That’s just a legal strategy. And then number six is just setting me up, setting up the obviously the online course online. Now here the problem, that’s where people get stuck. You’ll have two ways the hard way or you have the easy way, hard way trying to figure out yourself, trying to use a bunch of tools because you will need to do a several things. You will need to have like what we discussed at the beginning, a secure area that people can noggin, so you need to have some type of login system. Obviously that those log in details. You need to be able to send it to them, so you need to have something that’s going to send them to those leaders. You need to have a way of creating those pages for your online course. You need to have a way of obviously accepting payments online so it’s like a shopping cart.
You need to have a payment processing system like stripe or paypal or if you’re using of, yes, you’ll need to figure that out. You need to to sell it, you need to create pages, sales page, order page, thank you page. You need to have all of that setup and making sure that when they buy, they get registered to the course automatically. We received their log in details automatically. And something else that you also want to do is to build that list of buyers. So all those customers go into your evening system. That way you can follow up with them. So all of that the hard way. Try to figure out how tried to use a bunch of tools or you can do the easy way, which is obviously I used an explorer. You know, if you’re, you’re going to use that, great if not fining system that allows you to do all of that I just described in one goal.
So you don’t have to struggle with different things, but you simply sell a set up your online course online, you upload your videos, you create the page, the lessons and that’s it. Your honor course is now ready to go. You are ready to um, accept payments, right? And sell it online. I think in a future episode we can talk about different strategies, different funnels, but when it comes to opening the doors, it can be as easy as just having a simple sales page where you describe what is it that we’re going to get, what he will do for them and what we need to do next. How can they get access to it? And that’s it. Your online courses live ready to go and that last pass is the part that quite often will stop people getting light and yeah, cause I’ve been doing this for a few years now and started off with like no budget.
It’s the first in business, the art gallery business made me lose everything. So when we started the next business, so you get the online thing. I had to sell stuff in my house on Ebay to get enough for the first software I wanted to buy. And that was a navy ship, soft software like the bees knees back then. Honestly. So since then we have tried, if you named this a particular software, I’ve done it and I call it the Frankenstein model because he will get, you’d be bolting together all of these things thinking, well this one does this space, this one does this face, I’m going to create the best solution. And honestly, as soon as you add on an extra bolt, one of those parts doesn’t interact very well with one of the other paths. And so you’re always needing to get in, need more support, more of a team to help you work out when things go wrong. It’s to me, I fought with some wise thing to do, but also back then the software, it wasn’t reliable, but
Janet Beckers: It actually was not. Why? So when we did our big rebrand to run that as your tribe and we was creating everything from scratch again, I had already got um, different, um, different software that was already, I already set up. I’d already got my team to set it up. Then I discovered 10 x pro with you and I actually looked behind the scenes in my friend Charles, what he had in his business, what he was using. And I just thought this is fantastic and our trust shall I trust you. I’m not going to be looked after. And so even though I had already invested thousands, getting other people to set up the other stuff with the Frankenstein model, we ditched the whole lot because I could see within a year I was going to save that back easily with lunch, much less than what I had spent was actually I was within a year I wouldn’t have even mattered.
John Lint: Yes. Tell me that people you know don’t talk about is that, do you know if you’re going to be using a ton of different tools and if you are not techie, you might need to hire someone who’s dykey all of that adds up and you ended up with thousands of cars and then you’re always worried. I mean that’s, that was something that I was always worried before and a lot of our members are always words like, you know, you are building that frank and shine like you said. But the products that we’ve, tech stuff, one thing breaks and then everything follows. So now you, you know, you have your, let’s say your funnel created, your course is created, it’s online is selling, you’re happy, you’re going on a holiday and what happens next? Your Support Team person tells you, Hey, the page is not working or the members can’t access anymore. What do you need to do? You promise your spouse, your partner that, hey, we’re going to have a great time. We’re going to go scuba diving. I’m not going to think about think about business at all. But now you’re stuck back in your, in your, in your hotel room trying to sort out what broke and how to sort it out. And obviously you’re not a tech person. So now you’re like trying to redo documents, trying to figure it out, trying to talk to people. It’s a nightmare. And um,
Janet Beckers: that’s not too nice. Describe too much of my past, the point where actually all when you use day, every single websites, the mentorships, like everything disappeared completely.
John Lint: Always seems to happen at the worst case scenario. I mean I remember, you know, going to Bali, okay, we’re going to have great time. The waves are pumping now backing into a hotel room on the bed with my laptop, trying to talk to some guy, hey, why is this not working? So you know, like it’s not worth, you know, is going to be looked after one, one team, one support team that can do everything for me. That’s super, super important.
Janet Beckers: It’s honestly, this has just been such a relief for me. So I’m very aware of that. Tom With that metal was much longer podcast. This is thing like a whole training master class. Really. I’m really, really grateful for what you’ve done he now, right? But people, um, if you want to check out the whole software plus this extra training and the sale, when John mentioned about the sales letter, the optin form in other forms and everything, I’ve actually created all of that for you. And you’re going to, you can actually have that. So this fill in the blanks sales letter that converts everything, the format, how you said it is all that you just copy, paste, fill in the spots. So, and the training that goes with on exactly how to do it. So if you go to romance your tribe.com, forward slash 10 x prize, the number 10 10 x pro special and you, you’ll get to see the not just the 10 x pro, which is self is yeah, that’s just worth going there. But you’re going to see the race specialists special that John and I, it’s the only place that you can get this that we’ve put together. Um, you know, because I’m such an evangelist for
John Lint: Yep. You’re going to get personal coaching. I do weekly coaching for people, a bunch of different trainings. Your awesome bonus, which is all about the sales ladder, the template that you created, which is amazing. So all of that is only on that page is only for Janet is not available anywhere else. I’m not doing that for anyone, anyone else. It’s only on that bitch at that time. And that’s something that is of interest. And so Rico and uh, look forward to connecting with, um, with people.
Janet Beckers: Yeah. And so, so for people who are listening, first of all, I’m really excited for you if you take action from today to either improve the courses that you’ve got or if you’re a Jew. I’m really excited for you if you haven’t created one yet, because honestly this is going to change your life. So if you take it, if you just listened to the six steps that John Gave, plus always extra fantastic, really, you know, real gold nuggets there that’s going to help you to how to get things happening faster. Um, you know, it’s kind of the, it’s going to be huge changes for you. I’m really excited. So before we leave, um, John, I always like to get people something that they can be doing, like the step that they can be doing this week to go and take action. Yeah. What’s going to get them some results if they take action this week and if you’re listening go and I’m double daring you to do what John says now.
John Lint: Yeah, obviously identifying or your next online course we just stepped out. We highlighted that’s will be one and at least create the outline. Do that. Once you do the outline, it’s almost
Pretty much the work is done. It’s soda after that show only processes, right trading account, they’ll keep it. Once you have the outline, you know exactly how a, what you’re going to deliver in that course. So you know, follow the steps that we described, identifying the pains. Listen, listen, listen to what people are saying online or your own audience. Ask them, Hey, what would you like to learn? What are you struggling with? And then create that outline, the get it done. Cause then you said at the beginning, your first online course. Very, very powerful for your positioning to get in the game, to give you that confidence to take action and keep on going cause you, you’re going to get hooked the first time. You’re going to get that sale online. We’re going to that email,
Janet Beckers: Hey, someone just purchased your life. He changed. Mine will change your life. Yeah, absolutely. That’s great. So what I would love for you and your listening is if you take action this week, if you do, as John has said, one of the best things that you can do for us is to come back and let us know. So go to John’s. Yeah, I’ve got the links there for you. And I describe, go to John and just dropping the message and say, you know what? This is what I did. Leave a comment down below, wherever you’re listening to this or watching this or drop me an email and just say, you know, this is the Aha that I got from the podcast and this is what I’ve done. It’s such, it’s such an incredible reward for us to know that we’ve actually inspired you to go and take some actions. So gay that with us. That’s our big thank you to you. So thank you so much for your time today, John. Thank you so much for your over delivering on, you know, on everything on what you’ve taught today. It’s, I’m a complete mass class. I’m really, really grateful. So looking at your surfboards there, I’d say your dog is waiting to go down that day. He was under the table like, hey, we need to go. Okay. Very cute. Very cute. Thanks so much, John and good bye everybody. Bye.