How to Structure Contra Deals in Biz

How to Structure Contra Deals in Biz

Contra deals in business… they can be a brilliant way for you to grow your business, especially if cash flow (a.k.a. money in the bank) is tight.

They can also be a great way to:

  • Give away your services when you should really be charging what you are worth
  • Lose friendships
  • Continue to over deliver and lose money and time
  • Drive you crazy with frustration when the service you are getting in return is slow and not what you expected

On this live training I’ll cover:

  • Exactly what a contra deal is and what it isn’t
  • When a contra deal is a great idea and when it is wrong
  • What to say if you are asked for a contra deal and you want to be paid instead
  • How to ask for a contra deal
  • The red flags to watch out for that means your contra will end in tears
  • The essential way to structure a contra deal so it will be successful
  • How to protect yourself legally
  • Contras that have worked for me and ones that flopped
  • Ask your questions live and I’ll stay and help you with any contra deal issues you are facing

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

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Useful Links

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

Extra hugs if you leave a rating and review on iTunes or Facebook reviews.

You can also catch me live and a growing library of every training and notes, over in the Romance Your Tribe Facebook Group. I’d love to welcome you there.

7 Signs Video Marketing Is a Waste of Your Time

7 Signs Video Marketing Is a Waste of Your Time

If you are a coach, consultant or awesomely clever service provider AND you want to use video to attract great new clients AND you don’t want to waste your time… Then this episode is for you.

Let’s face it, creating great value videos for your business takes work plus courage when you first start out. It’s really, really frustrating when you put in the effort and then all you seem to hear is crickets.

Or even more frustrating (because you can waste your time for years) is this: you get people watching, saying how great you are, but there’s no money showing up in the bank to make the effort worth anything more than a “feel-good” exercise.

You’re in business baby. Let’s make your videos and marketing actually attract awesome clients who PAY YOU.

In this episode I dive straight in so you know the 7 BIG reasons doing videos may be a waste of your time and you’ll know exactly which holes to plug in your video marketing strategy so every one of your videos you work so hard to create, will work for you and your biz.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts. And hey, in return let me shine the light on you! When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

Useful Links

Highlights

  • Why video marketing is the leading content marketing strategy (and will be for years)
  • Why you might be wasting your time and 7 questions you need to answer to get a roi
  • What is your Avatars Transformation Journey you can impact?
  • What will you be ultimately selling?
  • What is your call to action for each video?
  • What is your content strategy that results in sales and not just viewers?
  • What is your video content structure? (waffle kills)
  • How will you be consistent? (brand, batch and SOPs)
  • When will you start?
If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Extra hugs if you leave a rating and review on iTunes or Facebook reviews. Get every episode before everyone else, and get questions to your answers LIVE. Join me for a Lunch Time Date every week as I record each episode live in The Romance Your Tribe Facebook Group.
How to Convert a Retreat to a Great Zoom Conference

How to Convert a Retreat to a Great Zoom Conference

2020 “The Year of Creative Adapting”.

  • Change from helping your clients face to face to meeting virtually via Zoom? – Easy!
  • Change from working with your clients personally for multiple sessions to finally creating that online course so they can get results without needing you (as much)? – done!
  • Change from working from an office with your local staff to work from home and run a virtual team? – Loving it!
  • Change from running a transformational retreat style conference, promised to be delivered in a luxury hotel with intimate get togethers and deep personal development work to Zoom? WHAT??!!

How do you adapt a truly transformational event to virtual (just 2 days before it was due to start) and make it so people rave about it afterwards?

How do you make it NOT feel like a marathon zoom session for days? (nightmare)

That’s what you’ll learn today from our Guest speaker Joanna Martin from www.oneofmany.co.uk

This interview is a segment from the in-depth masterclass Joanna and I recorded for Day 5 of the Video Marketing Summit 2021 that starts next week. You can join for free over here.

The session is on How To Create a Movement With Video and just near the end I asked Joey how she adapted her retreats when lockdown was announced in the UK earlier this year?

Woah… firehose volume of gold!

This section is fairly short and packed full of really actionable and inspiring info.

So if you’ve ever wondered how to make your retreats, conferences or even, let’s face it, any zoom meeting engaging and transformational, listen in.

Oh and make sure you register for the FREE Video Marketing Summit 2021.

You can register for free and the first day of masterclasses goes live on Monday 30th November and then there are free sessions and live daily classes, every day for the entire week.

See you there!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

VIRTUAL SUMMIT

Read The Transcript Here

Transcript will be available soon!

How Much Will People Pay? Demonstration. The Value in Story

How Much Will People Pay? Demonstration. The Value in Story

We have fixed ideas on how much we think people will pay for our products and services. But how correct are we?

I certainly was proved wrong in this totally unscripted, and impromptu video with Jason Van Genderen who is one of my guest experts speaking at Video Marketing Summit 2021.

We shot this film after we had finished recording Jason’s masterclass session on how he has used the power of story in video to get 38 MILLION syndicated views of a video he filmed on his iPhone just a few months ago. And teaches how to do the same in your own business.

I had no idea what Jason was going to do in the video and he ended up putting me on the spot to see if he can change my mind on the value of a piece of rubber! And he did (and I’m a hard bargainer)!

This is such a great demonstration on the power of story to influence value.

Plus, it’s also a great demonstration of Jason using story telling principles to teach… about story telling principles

I’d love to hear from you:

How much would you have paid?

What story telling principles do you reckon were essential to changing my perceived value of the object?

Oh and super important: What action can you apply to your own business videos from Jason’s demo?

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

VIRTUAL SUMMIT

Read The Transcript Here

Transcript will be available soon!

Best Social Media Platforms for Your Videos

Best Social Media Platforms for Your Videos

Video is without fail the marketing tool that has made the biggest difference to my clients’ businesses and also my own.

But a tool alone is not going to get you the results you want in your business.

You need a well-thought-out strategy that uses the tool you have created in the best way to attract perfect clients to you and lead to sales.

That’s where it gets tough (and you thought getting up the guts to even shoot a video was the hardest part!)

Where should you focus your video marketing efforts?

Facebook?
Facebook lives?
Instagram?
Youtube?
Linked In?
Tik Tok?
Podcasts?
Youtube?

Arrgghh the choices can seem endless and depending on who you talk to, one or more of them will seem like the Holy Grail and others a waste of time… until you talk to someone else 🙂

In this 15 minute class I guide you through making that decision for YOUR business.

The thing is, they all work but not all work for YOUR specific goals.

I clarify which social media platform is best for what specific outcome based on over 25 interviews I’ve done in the last few weeks with world-class experts on video marketing.

And hey, if you’d like to hear all of these interviews, with action steps and extra live training, I’ll be sharing them all with you for free during one week starting November 30. You can register for your free ticket now and get early bird bonuses, such as the 50 tips and favourite tools shared by each speaker.

Register for Video Marketing Summit 2021 over here.

I’d love to hear any ah-ha’s you have from today’s 15 minute class. Especially which platforms you think you are best to focus most of your time and effort on?

Share below or come and join me over in the free Facebook Group where I’ll be running live training leading up to the summit.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

VIRTUAL SUMMIT

Read The Transcript Here

 Hello! Janet Beckers here with an episode of Romance Your Tribe Radio for you all about video and video marketing.

Now specifically what I’m going to be talking about today is how do you decide where you should be putting your videos? Like should you be going on YouTube should you be going on Facebook or Instagram or LinkedIn or where should you be going? And when you do go there, should you be doing lives? Should you be doing reels? Should you be doing prepared videos? Should you be running Ads? Like there’s so many ways to be right. So how do you know what’s the best one for you? So that’s what I’m going to cover today.

I’m going to go over each of the main platforms, need different sorts of videos and a different way of thinking, so it’ll help you decide what’s going to work best for you.

Now why am I sharing this topic? Well, it’s because behind the scenes for months now I have been living and breathing learning about video marketing. That’s because at the time of you getting this, we’re really super duper close to releasing video marketing Summit 2021. So, if you go to videomarketingsummit2021.com it may already be live. Now you might be able to sneak in a little bit early so that you can get registered.

It’s going to be totally free. Okay?

I found 25 of world leading experts on all different aspects to do with video. So we’re going from being super confident to how do you prepare how do you dress? And how do you make your studios, to what what gear do you use. Right through to how do you stop scroll and get people to watch your videos? How do you get engagement? What do you do with lives? How long should a video be in LinkedIn? We’ve got things like how do you make the money? Like we did not want to be spending all of our time producing great video content and not get any money in the bank. So different ways to really look at how do you make money through video marketing. And then how do you take it to that next level and make a huge impact?

I’m so excited because these amazing speakers we’ve been working over the months preparing what they’re going to be teaching and it’s all going to go live on towards the end of this month, but you can join a bit early if you like and you can get to see some of the bonus things that I’ve already put in there.

So that’s why I’ve got today’s topic. Because what I’ve been finding is I’ve been speaking to people on all things video. So one day I’ll be interviewing somebody whose specialty is YouTube the next day LinkedIn. The next day doing Facebook lives. They’re really different things and I’ve really started to see some real, you know, differentials of like what’s going to be best for you, for your business. I’m going to give you a little bit of an overview so you got a feel for what could be working for you and your business. So let’s get stuck into that.

And of course, this is just a small introduction to what you’re going to get through the Video Marketing Summit 2021.

So what’s going to be working now and into 2021, and what’s not going to be working anymore. I don’t want you doing any of that stuff that was like so, you know, 2019 or so 2020. I want you to be using what’s working now. Okay, so that what we’re going to dive into. So What I’ve noticed as some of the big things that have been coming out and you really need to be thinking about each platform. What is the person doing that got them to that platform in the first place?

And when they’re on that platform what are they doing? And I’m not just saying like, what are they doing watching a video? Where are they? What are they actually doing in their day-to-day life at that moment? While they’re watching that video on that platform. So that’s where we’re going to start, OK?

Because this is one of those things that really came as an a-ha to me from interviewing all these different people is everything has got to be about the client. Now, of course, we all say that but how often do you actually think about when it comes to a particular platform? So you can get an idea what’s going to work for you.

So let’s start with the oldest, which is YouTube. I’ve got two really good speakers who specialize in YouTube. Rob who is going to be talking about really getting your act together content wise so that you can use that for your business to really drive traffic. And then another one who really just takes it to the next level with some clever strategies to like really make an impact and go viral. So the big thing with YouTube though is when you think about it YouTube is a search engine. It’s owned by Google. When you think about when you use Youtube you don’t necessarily go I’m just going to scroll through and see everything that’s showing up on YouTube today.

You might but what you’re really, normally going to be doing in YouTube is you’ll search for something. It might be cat videos. It might be, you know, I tend to search if I’m going to go on YouTube they do tend to be “how to” things that I want to know. Or there may be music videos that I want to listen to. So think about what do you do?

So your clients, your potential clients when they’re going to YouTube they’re usually searching. So they’re looking for something specific and if your video comes up and it is on that specific topic they will watch it until they’ve got the information they need. So think about that when you’re creating your videos that it’s got to be something that people are going to search for and find an answer to a question. Okay? We go into a lot more detail in the summit in how do you actually make it so that you get found and how do you work out those topics. But that is something for you to really think about. YouTube, think of it as a search engine. Okay?

Now it’s flick over to something that’s completely different and that could be Instagram. Think about what people are doing when they’re on Instagram. Because on YouTube are they going to be searching on their phone or they’ll be on their computer and they’re searching and looking specifically. When they’re on Instagram what is normally going to be happening is, think about yourself and Instagram and Facebook will both be doing the similar sort of thing. Very often they might be lying on the lounge, the telly might be on they might have somebody who they’re chatting with as well and they’re flicking through, they’re scrolling going, oh what’s been happening today?

In Instagram they’ll be flicking through, looking at images, seeing videos pop up. That’s how they use that on Instagram. On Facebook they might be part of some groups and things so they’ll be seeing some more of those things that have built a bit more trust but they’ll still be flicking through. They could be doing lots of other things. They could be flicking through during their lunch break, they could be in public transport. The the whole important thing here is they very often got other distractions that are happening and they have not gone there and searched on a specific topic. They’re just browsing through. They might search on a hashtag but that’s as far as it’s going to go. So for those sorts of videos you got to do something that’s going to get their attention really fast, like in the first second. How do you do that?

So we got a few speakers actually that really go into some detail and such clever things and some really simple things that for me were like, ah, of course that’s simple. About stopping the scroll. So how do you get that attention in the first second, three seconds maximum without you having to put on a red clown’s nose and do something ridiculous. Okay? So that’s what you’re going to have to do when you’re on those particular you’re not having to really try to do that. platforms. You don’t have to do that on YouTube but you do need to on those platforms. So keep in mind what’s sort of content are you going to put there.

Now the other things that we’ve really dived into a bit has been LinkedIn actually. That’s been really interesting for me about how you use LinkedIn and this was a really good insight from our speaker on this topic, is LinkedIn People will scroll through but they’re not scrolling through a lot.

They may not come there as often and they’re usually going there because or whether they’re an employer or an entrepreneur. They’ve got their business hat on a bit, so they’re looking for things that are going to be perhaps on that topic. They’re not necessarily there looking for cat videos. But at the same time they’re still scrolling, they’re not necessarily searching on a particular topic. So how do you use that? Well here’s a really interesting one. Really you’ve go to focus on building your connections. And then your content can show to them, so we look at how long should those videos be and what do you put there? So again they’re short, these are going to be short videos. They still probably, you know, they could be multitasking but think about yourself. Would you normally say lay on the lounge watching a movie and going through LinkedIn? Not necessarily, but you may be on your lunch break. You may be on your computer, going and having a look through there but it’s still a scroll. So that’s a different type of content that you need to be using and we go into a lot of detail when we’re looking at exactly what works but keep that in mind it’s about those connections and then you’re continent is going to convert those sales. So we’re talking video marketing.

So if you, looking at those now, I want to just go into just one other level and that’s going to be looking at things like… if I focus on Instagram and Facebook because that’s where you’re going to have almost all the people who are going to be on social. You will have the videos that are going to be showing up where you want to stop the scroll but you also got lives. So you’ve got Instagram live or you’ve got Facebook live. Or you could be also having stories where you can be going video into those. How are they different? And this is one of the distinctions that I’ve noticed that the people who are using Facebook live do really really well, is they don’t just go live. They actually schedule it and they market it that, hey, I’m going live on this date with this topic. So think of it as the alternative to webinars. Okay?

So this is where, and it could be in a group, it could be on a page could even be on your own profile. Okay, but the thing here is very often you’re attracting people beforehand. Who are going to save it and want to turn up. They may or may not turn up live but they’ve been really aware of it. They may come and watch the recording, but you can see how it’s not just stop the scroll. It’s treating it a little bit more like, okay big announcement, something’s coming up! It’s going to be awesome! You’ll want to turn up but they’re not searching on the topic. So that’s a different way of approaching it. So I hope that gives you a little bit of food for thought about what platform you should be using and what messages you should be getting across on each of those platforms.

In order to make the most of those platforms. In order for the effort that you’re putting into your video that it’s going to result in attracting really good clients, engaging them to build trust. And then making a sale, because this is marketing for your business, in a way that builds loyalty for years. So you want to make sure if you going to be putting that effort in you want to make sure you’re using the right content on the right platform.

Okay, I hope that’s given you some food for thought

I’ve so enjoyed doing all of these interviews. I’ve learnt so much myself and honestly I have created thousands of videos since I started doing them, 11 years ago. Actually I found a video, the first video that I had done. It was so bad, but it’s still there on YouTube. So I’ve done a lot of video since then and my mind’s been blown with the behind the scenes stuff. Because a lot of the people I’ve interviewed are behind the scenes, they’re working with multiple businesses, responsible for millions of views on videos and they really see the trends, so what you’re going to be learning there is like, one of the trends that they are seeing before it becomes common knowledge. Things that are not working anymore, and things that are. so I can’t wait to share that with you. It’s been really really fascinating.

So I’d love to hear from you. What platform do you use that you get good results with? I’m curious to see if you’ve had an a-ha fromthis really simple break down, a bit of a different way to think about what people are doing when they’re on each platform. Is that going to change anything in the way that you’re doing your marketing? I’d really really love to hear.

So please share. Wherever you are, wherever you watching this okay? So you could share it down below. You can drop me an e-mai, on iTunes for Romance Your Tribe Radio. I would absolutely love if you would leave a review and talk about this episode, what did you love about it? I would really appreciate that.

And really I can’t wait to see you over at videomarketingsummit2021.com. Help everyone else to find us. And we’re really really going to dive in and just blow your mind you’re going to be so super duper prepared for next year to really use video effectively for your business.

Okay! See you over there. Bye.

Monday Money Meetings With My Husband

Monday Money Meetings With My Husband

Money conversations… they can be hard can’t they?

If anything is going to bring up stresses, blame, shame and mindset baggage it is going to be money. No wonder it is one of the biggest contributors to relationship breakdown.

Add in a business, with the highs and lows that goes with that, and money conversations with your loved ones can get way more complicated. And that’s even if they aren’t part of your business.

**BTW, my husband doesn’t usually work in my business. He’s actually a full-time ecologist. However, he’s certainly my sounding board, reality checker and lover of spreadsheets.**

After 34 years of marriage (OMG that’s a long time) I can tell you that communication is everything. It doesn’t matter how much you love each other, how kind you are and how awesome each of you are, if you can’t nail strategies to hear and be heard, things are always going to be hard.

In this week’s podcast I share with you just one of the communication strategies we have added to our routine that seriously, save our marriage on a weekly basis!

The 15 minute money meeting.

Here’s what I cover:

  • The purpose of the meeting
  • Why it should only take 15 minutes
  • What we discuss (yep we even have an agenda)
  • What information each of us needs to present to the other
  • The one most important thing we start each meeting with that sets the tone
  • How to have difficult discussions with your partner (including a script to use)
  • How to adapt your meetings if your partner is not interested in your business details at all
  • How to adapt the meeting if you are flying solo in life,
  • What you need to prepare to make the most of each meeting
  • A template you can use to identify the gaps in your business (and the opportunities)

I’d love to hear if you do something similar already and have any tips to share.

I’d be super stoked if you take action on what I share and start Monday Money Meetings in your own home. Please let me know what the experience is like for you.

You can share your comment below or drop me an email or private message

Or another great place to share is over in our free Facebook group.

BONUS DOWNLOAD:

I have a special downloadable template and action guide for you today. The Business Wheel Of Life Template includes a step-by-step guide so you can rate your business in each of the 12 areas essential for every business to grow and identify the #1 area with the most opportunity to improve your business quickly. You can download your bonus over here.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

BONUS WORKSHEET

Plus a special podcast bonus for you today. An action guide to download The Business Wheel Template.

Read The Transcript Here

Transcript will be available soon!