How to Convert a Retreat to a Great Zoom Conference

How to Convert a Retreat to a Great Zoom Conference

2020 “The Year of Creative Adapting”.

  • Change from helping your clients face to face to meeting virtually via Zoom? – Easy!
  • Change from working with your clients personally for multiple sessions to finally creating that online course so they can get results without needing you (as much)? – done!
  • Change from working from an office with your local staff to work from home and run a virtual team? – Loving it!
  • Change from running a transformational retreat style conference, promised to be delivered in a luxury hotel with intimate get togethers and deep personal development work to Zoom? WHAT??!!

How do you adapt a truly transformational event to virtual (just 2 days before it was due to start) and make it so people rave about it afterwards?

How do you make it NOT feel like a marathon zoom session for days? (nightmare)

That’s what you’ll learn today from our Guest speaker Joanna Martin from www.oneofmany.co.uk

This interview is a segment from the in-depth masterclass Joanna and I recorded for Day 5 of the Video Marketing Summit 2021 that starts next week. You can join for free over here.

The session is on How To Create a Movement With Video and just near the end I asked Joey how she adapted her retreats when lockdown was announced in the UK earlier this year?

Woah… firehose volume of gold!

This section is fairly short and packed full of really actionable and inspiring info.

So if you’ve ever wondered how to make your retreats, conferences or even, let’s face it, any zoom meeting engaging and transformational, listen in.

Oh and make sure you register for the FREE Video Marketing Summit 2021.

You can register for free and the first day of masterclasses goes live on Monday 30th November and then there are free sessions and live daily classes, every day for the entire week.

See you there!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

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If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

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VIRTUAL SUMMIT

Read The Transcript Here

Transcript will be available soon!
How Much Will People Pay? Demonstration. The Value in Story

How Much Will People Pay? Demonstration. The Value in Story

We have fixed ideas on how much we think people will pay for our products and services. But how correct are we?

I certainly was proved wrong in this totally unscripted, and impromptu video with Jason Van Genderen who is one of my guest experts speaking at Video Marketing Summit 2021.

We shot this film after we had finished recording Jason’s masterclass session on how he has used the power of story in video to get 38 MILLION syndicated views of a video he filmed on his iPhone just a few months ago. And teaches how to do the same in your own business.

I had no idea what Jason was going to do in the video and he ended up putting me on the spot to see if he can change my mind on the value of a piece of rubber! And he did (and I’m a hard bargainer)!

This is such a great demonstration on the power of story to influence value.

Plus, it’s also a great demonstration of Jason using story telling principles to teach… about story telling principles

I’d love to hear from you:

How much would you have paid?

What story telling principles do you reckon were essential to changing my perceived value of the object?

Oh and super important: What action can you apply to your own business videos from Jason’s demo?

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

VIRTUAL SUMMIT

Read The Transcript Here

Transcript will be available soon!
Best Social Media Platforms for Your Videos

Best Social Media Platforms for Your Videos

Video is without fail the marketing tool that has made the biggest difference to my clients’ businesses and also my own.

But a tool alone is not going to get you the results you want in your business.

You need a well-thought-out strategy that uses the tool you have created in the best way to attract perfect clients to you and lead to sales.

That’s where it gets tough (and you thought getting up the guts to even shoot a video was the hardest part!)

Where should you focus your video marketing efforts?

Facebook?
Facebook lives?
Instagram?
Youtube?
Linked In?
Tik Tok?
Podcasts?
Youtube?

Arrgghh the choices can seem endless and depending on who you talk to, one or more of them will seem like the Holy Grail and others a waste of time… until you talk to someone else 🙂

In this 15 minute class I guide you through making that decision for YOUR business.

The thing is, they all work but not all work for YOUR specific goals.

I clarify which social media platform is best for what specific outcome based on over 25 interviews I’ve done in the last few weeks with world-class experts on video marketing.

And hey, if you’d like to hear all of these interviews, with action steps and extra live training, I’ll be sharing them all with you for free during one week starting November 30. You can register for your free ticket now and get early bird bonuses, such as the 50 tips and favourite tools shared by each speaker.

Register for Video Marketing Summit 2021 over here.

I’d love to hear any ah-ha’s you have from today’s 15 minute class. Especially which platforms you think you are best to focus most of your time and effort on?

Share below or come and join me over in the free Facebook Group where I’ll be running live training leading up to the summit.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

VIRTUAL SUMMIT

Read The Transcript Here

 Hello! Janet Beckers here with an episode of Romance Your Tribe Radio for you all about video and video marketing.

Now specifically what I’m going to be talking about today is how do you decide where you should be putting your videos? Like should you be going on YouTube should you be going on Facebook or Instagram or LinkedIn or where should you be going? And when you do go there, should you be doing lives? Should you be doing reels? Should you be doing prepared videos? Should you be running Ads? Like there’s so many ways to be right. So how do you know what’s the best one for you? So that’s what I’m going to cover today.

I’m going to go over each of the main platforms, need different sorts of videos and a different way of thinking, so it’ll help you decide what’s going to work best for you.

Now why am I sharing this topic? Well, it’s because behind the scenes for months now I have been living and breathing learning about video marketing. That’s because at the time of you getting this, we’re really super duper close to releasing video marketing Summit 2021. So, if you go to videomarketingsummit2021.com it may already be live. Now you might be able to sneak in a little bit early so that you can get registered.

It’s going to be totally free. Okay?

I found 25 of world leading experts on all different aspects to do with video. So we’re going from being super confident to how do you prepare how do you dress? And how do you make your studios, to what what gear do you use. Right through to how do you stop scroll and get people to watch your videos? How do you get engagement? What do you do with lives? How long should a video be in LinkedIn? We’ve got things like how do you make the money? Like we did not want to be spending all of our time producing great video content and not get any money in the bank. So different ways to really look at how do you make money through video marketing. And then how do you take it to that next level and make a huge impact?

I’m so excited because these amazing speakers we’ve been working over the months preparing what they’re going to be teaching and it’s all going to go live on towards the end of this month, but you can join a bit early if you like and you can get to see some of the bonus things that I’ve already put in there.

So that’s why I’ve got today’s topic. Because what I’ve been finding is I’ve been speaking to people on all things video. So one day I’ll be interviewing somebody whose specialty is YouTube the next day LinkedIn. The next day doing Facebook lives. They’re really different things and I’ve really started to see some real, you know, differentials of like what’s going to be best for you, for your business. I’m going to give you a little bit of an overview so you got a feel for what could be working for you and your business. So let’s get stuck into that.

And of course, this is just a small introduction to what you’re going to get through the Video Marketing Summit 2021.

So what’s going to be working now and into 2021, and what’s not going to be working anymore. I don’t want you doing any of that stuff that was like so, you know, 2019 or so 2020. I want you to be using what’s working now. Okay, so that what we’re going to dive into. So What I’ve noticed as some of the big things that have been coming out and you really need to be thinking about each platform. What is the person doing that got them to that platform in the first place?

And when they’re on that platform what are they doing? And I’m not just saying like, what are they doing watching a video? Where are they? What are they actually doing in their day-to-day life at that moment? While they’re watching that video on that platform. So that’s where we’re going to start, OK?

Because this is one of those things that really came as an a-ha to me from interviewing all these different people is everything has got to be about the client. Now, of course, we all say that but how often do you actually think about when it comes to a particular platform? So you can get an idea what’s going to work for you.

So let’s start with the oldest, which is YouTube. I’ve got two really good speakers who specialize in YouTube. Rob who is going to be talking about really getting your act together content wise so that you can use that for your business to really drive traffic. And then another one who really just takes it to the next level with some clever strategies to like really make an impact and go viral. So the big thing with YouTube though is when you think about it YouTube is a search engine. It’s owned by Google. When you think about when you use Youtube you don’t necessarily go I’m just going to scroll through and see everything that’s showing up on YouTube today.

You might but what you’re really, normally going to be doing in YouTube is you’ll search for something. It might be cat videos. It might be, you know, I tend to search if I’m going to go on YouTube they do tend to be “how to” things that I want to know. Or there may be music videos that I want to listen to. So think about what do you do?

So your clients, your potential clients when they’re going to YouTube they’re usually searching. So they’re looking for something specific and if your video comes up and it is on that specific topic they will watch it until they’ve got the information they need. So think about that when you’re creating your videos that it’s got to be something that people are going to search for and find an answer to a question. Okay? We go into a lot more detail in the summit in how do you actually make it so that you get found and how do you work out those topics. But that is something for you to really think about. YouTube, think of it as a search engine. Okay?

Now it’s flick over to something that’s completely different and that could be Instagram. Think about what people are doing when they’re on Instagram. Because on YouTube are they going to be searching on their phone or they’ll be on their computer and they’re searching and looking specifically. When they’re on Instagram what is normally going to be happening is, think about yourself and Instagram and Facebook will both be doing the similar sort of thing. Very often they might be lying on the lounge, the telly might be on they might have somebody who they’re chatting with as well and they’re flicking through, they’re scrolling going, oh what’s been happening today?

In Instagram they’ll be flicking through, looking at images, seeing videos pop up. That’s how they use that on Instagram. On Facebook they might be part of some groups and things so they’ll be seeing some more of those things that have built a bit more trust but they’ll still be flicking through. They could be doing lots of other things. They could be flicking through during their lunch break, they could be in public transport. The the whole important thing here is they very often got other distractions that are happening and they have not gone there and searched on a specific topic. They’re just browsing through. They might search on a hashtag but that’s as far as it’s going to go. So for those sorts of videos you got to do something that’s going to get their attention really fast, like in the first second. How do you do that?

So we got a few speakers actually that really go into some detail and such clever things and some really simple things that for me were like, ah, of course that’s simple. About stopping the scroll. So how do you get that attention in the first second, three seconds maximum without you having to put on a red clown’s nose and do something ridiculous. Okay? So that’s what you’re going to have to do when you’re on those particular you’re not having to really try to do that. platforms. You don’t have to do that on YouTube but you do need to on those platforms. So keep in mind what’s sort of content are you going to put there.

Now the other things that we’ve really dived into a bit has been LinkedIn actually. That’s been really interesting for me about how you use LinkedIn and this was a really good insight from our speaker on this topic, is LinkedIn People will scroll through but they’re not scrolling through a lot.

They may not come there as often and they’re usually going there because or whether they’re an employer or an entrepreneur. They’ve got their business hat on a bit, so they’re looking for things that are going to be perhaps on that topic. They’re not necessarily there looking for cat videos. But at the same time they’re still scrolling, they’re not necessarily searching on a particular topic. So how do you use that? Well here’s a really interesting one. Really you’ve go to focus on building your connections. And then your content can show to them, so we look at how long should those videos be and what do you put there? So again they’re short, these are going to be short videos. They still probably, you know, they could be multitasking but think about yourself. Would you normally say lay on the lounge watching a movie and going through LinkedIn? Not necessarily, but you may be on your lunch break. You may be on your computer, going and having a look through there but it’s still a scroll. So that’s a different type of content that you need to be using and we go into a lot of detail when we’re looking at exactly what works but keep that in mind it’s about those connections and then you’re continent is going to convert those sales. So we’re talking video marketing.

So if you, looking at those now, I want to just go into just one other level and that’s going to be looking at things like… if I focus on Instagram and Facebook because that’s where you’re going to have almost all the people who are going to be on social. You will have the videos that are going to be showing up where you want to stop the scroll but you also got lives. So you’ve got Instagram live or you’ve got Facebook live. Or you could be also having stories where you can be going video into those. How are they different? And this is one of the distinctions that I’ve noticed that the people who are using Facebook live do really really well, is they don’t just go live. They actually schedule it and they market it that, hey, I’m going live on this date with this topic. So think of it as the alternative to webinars. Okay?

So this is where, and it could be in a group, it could be on a page could even be on your own profile. Okay, but the thing here is very often you’re attracting people beforehand. Who are going to save it and want to turn up. They may or may not turn up live but they’ve been really aware of it. They may come and watch the recording, but you can see how it’s not just stop the scroll. It’s treating it a little bit more like, okay big announcement, something’s coming up! It’s going to be awesome! You’ll want to turn up but they’re not searching on the topic. So that’s a different way of approaching it. So I hope that gives you a little bit of food for thought about what platform you should be using and what messages you should be getting across on each of those platforms.

In order to make the most of those platforms. In order for the effort that you’re putting into your video that it’s going to result in attracting really good clients, engaging them to build trust. And then making a sale, because this is marketing for your business, in a way that builds loyalty for years. So you want to make sure if you going to be putting that effort in you want to make sure you’re using the right content on the right platform.

Okay, I hope that’s given you some food for thought

I’ve so enjoyed doing all of these interviews. I’ve learnt so much myself and honestly I have created thousands of videos since I started doing them, 11 years ago. Actually I found a video, the first video that I had done. It was so bad, but it’s still there on YouTube. So I’ve done a lot of video since then and my mind’s been blown with the behind the scenes stuff. Because a lot of the people I’ve interviewed are behind the scenes, they’re working with multiple businesses, responsible for millions of views on videos and they really see the trends, so what you’re going to be learning there is like, one of the trends that they are seeing before it becomes common knowledge. Things that are not working anymore, and things that are. so I can’t wait to share that with you. It’s been really really fascinating.

So I’d love to hear from you. What platform do you use that you get good results with? I’m curious to see if you’ve had an a-ha fromthis really simple break down, a bit of a different way to think about what people are doing when they’re on each platform. Is that going to change anything in the way that you’re doing your marketing? I’d really really love to hear.

So please share. Wherever you are, wherever you watching this okay? So you could share it down below. You can drop me an e-mai, on iTunes for Romance Your Tribe Radio. I would absolutely love if you would leave a review and talk about this episode, what did you love about it? I would really appreciate that.

And really I can’t wait to see you over at videomarketingsummit2021.com. Help everyone else to find us. And we’re really really going to dive in and just blow your mind you’re going to be so super duper prepared for next year to really use video effectively for your business.

Okay! See you over there. Bye.

Monday Money Meetings With My Husband

Monday Money Meetings With My Husband

Money conversations… they can be hard can’t they?

If anything is going to bring up stresses, blame, shame and mindset baggage it is going to be money. No wonder it is one of the biggest contributors to relationship breakdown.

Add in a business, with the highs and lows that goes with that, and money conversations with your loved ones can get way more complicated. And that’s even if they aren’t part of your business.

**BTW, my husband doesn’t usually work in my business. He’s actually a full-time ecologist. However, he’s certainly my sounding board, reality checker and lover of spreadsheets.**

After 34 years of marriage (OMG that’s a long time) I can tell you that communication is everything. It doesn’t matter how much you love each other, how kind you are and how awesome each of you are, if you can’t nail strategies to hear and be heard, things are always going to be hard.

In this week’s podcast I share with you just one of the communication strategies we have added to our routine that seriously, save our marriage on a weekly basis!

The 15 minute money meeting.

Here’s what I cover:

  • The purpose of the meeting
  • Why it should only take 15 minutes
  • What we discuss (yep we even have an agenda)
  • What information each of us needs to present to the other
  • The one most important thing we start each meeting with that sets the tone
  • How to have difficult discussions with your partner (including a script to use)
  • How to adapt your meetings if your partner is not interested in your business details at all
  • How to adapt the meeting if you are flying solo in life,
  • What you need to prepare to make the most of each meeting
  • A template you can use to identify the gaps in your business (and the opportunities)

I’d love to hear if you do something similar already and have any tips to share.

I’d be super stoked if you take action on what I share and start Monday Money Meetings in your own home. Please let me know what the experience is like for you.

You can share your comment below or drop me an email or private message

Or another great place to share is over in our free Facebook group.

BONUS DOWNLOAD:

I have a special downloadable template and action guide for you today. The Business Wheel Of Life Template includes a step-by-step guide so you can rate your business in each of the 12 areas essential for every business to grow and identify the #1 area with the most opportunity to improve your business quickly. You can download your bonus over here.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

BONUS WORKSHEET

Plus a special podcast bonus for you today. An action guide to download The Business Wheel Template.

Read The Transcript Here

Transcript will be available soon!
The New 2020 Mindset To Thrive

The New 2020 Mindset To Thrive

How have you adapted to the change, insecurity and fear that has characterised 2020?

I’ve found it fascinating observing not just my own reaction as different stages, but also that of my clients, peers and mentors.

I’ve noticed 3 main reactions and in total transparency, I’ve experienced all 3 myself at different stages:

  1. Some people came out fighting (yep that was me with my “no one goes down on my watch”! attitude). This is you if you are focused on the clients you serve and how they are affected. It’s a great reaction but can also be exhausting to maintain if you’re not careful.
  2. Some people responded with fear with a “I’ll come out and focus on my business when this is all over”. You know this is you if you haven’t kept in contact with your clients, you’re not focused on selling, adapting and you’ve even wondered if you will close your business (even if you aren’t in one of the industries that were decimated…hello events and travel). You may also have dropped your prices or given away everything and continued to. If that’s you, this episode is for you. And hey, after 3 months and I realised I couldn’t save everyone, this was me for about a week smile
  3. Some people responded with “bring it on baby”. They asked the questions “how do we come out of this stronger?” Even if that means a complete pivot to a different market or way of doing business. The big thing here is they also kept implementing even when their first attempts and experiments didn’t work.

Which of these 3 reactions can you see yourself reflected in?

Personally I’ve experienced all 3.

But most of my energy has been focused on projects with clients that are in reaction #3.

It’s been scary but fun.

So how do you consciously change your mindset to move out of fear and intro thriving?

To talk on this topic I reached out to long term friends and mentor, Amanda Jane Clarkson. Amanda is the co-founder of Millionairess Magazine . Amanda not only walks her talk as the founder of multiple 7 figure businesses, she also has very strategic and practical strategies to master the mindset that is necessary to thrive in business.

And between the 2 of us smile My nickname for Amanda is “Millionaire Barbie” because of her long legs and long blonde hair. But that’s where the similarity ends. Barbie may be plastic but Amanda is as down to Earth and hilarious as anyone I’d call a BBF (Business Best Friend).

Together, Amanda and I outline very definite steps you can take this week to take control of your mental health, happiness and business success and come out of 2020 thriving.

BONUS DOWNLOAD:

I have a special downloadable template and action guide for you today. The Business Wheel Of Life Template includes a step-by-step guide so you can rate your business in each of the 12 areas essential for every business to grow and identify the #1 area with the most opportunity to improve your business quickly. You’ll see how your personal happiness and leadership are 2 of these areas. You can download your bonus over here.

In today’s masterclass podcast episode you will learn:

  • 3 ways people have reacted to the fear and insecurity of 2020
  • What changes you can expect to see post 2020 and what that means for your mindset and business
  • Things you can control, things you can’t and what happens to your body if you focus on the wrong things
  • The 3 growth options your business has because of the pandemic
  • The night time routine that guarantees success for the next day
  • The magic outfit strategy (I’m trying this one)
  • A question to ask yourself 10 times per day!

Oh and hey… here’s a double dare you action step!

Listen to my double dare you challenge in the last 5 minutes of the interview. Come over to the free Romance Your Tribe Facebook Group. Share your ah ha’s with your peers and me. Plus I’ll share with you my results of implementing the double dare you too.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

BONUS WORKSHEET

Plus a special podcast bonus for you today. An action guide to download The Business Wheel Template.

Read The Transcript Here

Janet Beckers: Hello and welcome everybody! I am so excited to introduce you today to my guest and beautiful friend Amanda Jane Clarkson. Good day Amanda

Amanda Clarkson: Good day Janet, and I’m really looking forward to our conversation today. And welcome for those who are listening.

Janet Beckers: So Amanda and I, we go back a long way, don’t we?

Amanda Clarkson: 2007, I remember the date.

Janet Beckers: Wow. Oh there you go, that must have made an impact. Well, you were one of the very first people who I interviewed when I started Wonderful Web Women way back then. I was finding women who had created success online and back then it was hard to find women who had a public profile. And you were also probably one of the very, very few women who was presenting on stage at that time as well. Especially back then when there were a lot of events that were multi speaker events. They were just, basically, testosterone fest. That’s when I met Amanda, this gorgeous Barbie looking woman who when she opens her mouth is so real and just says what she thinks and I just thought, man, I like this chick. So we’ve been in each other’s kind-of universe. You know, for all those years, but we haven’t connected for a while. So since then, you’ve opened up millionaire…

Amanda Clarkson: Millionairess Magazine

Janet Beckers: Millionairess Magazine! So before, we’re going to talk today about mindset stuff, because honestly, if there is anybody who walks her talk, and will tell it to you in the most beautiful, non-fluffy way, it’s Amanda. Before we do that, can you just tell us a little bit about Millionairess Magazine, so people understand, you know a little bit about your story, like who you’re serving through there and what’s made you start Millionairess Magazine?

Amanda Clarkson: What’s a great question of I should probably say, Well, how long have we got, because I’ve started 14 businesses. But I will jump forward many different types of businesses, many fields, although I know my purpose is to always serve people. I love teaching. And I love showing other people how to become successful on their terms based on my own experience, not stuff. I’ve read stuff I’ve actually done. And for many years, as you said, I met you when I was on stage, speaking about wealth creation on the internet, mainly eBay back in those days when I was manufacturing and importing products from China, immense success, then started teaching other people all around the world about what we do. And I had media behind me, which really elevated our message, elevated our profile, elevated our success in an incredible way. And so many years, I was I’ve been speaking on stage now for more since 2007. And then had a bit of a break in 2017. Thinking that I might retire, which lasted three weeks. It is so oh my god. I mean, look at me, I don’t even look like I’m ready to retire. No, I don’t want to break a nail in the garden. I really, to be honest, I just had this truly empty feeling inside of me that I was missing serving people. I wanted to keep getting out there making an impact in the world, helping people overcome their own stuff to become successful, because I’d had to go through it myself, invested ease in using mentors and overcoming my own fears, my own doubts, my own perceived failures, which were really just lessons, figuring it all out.

Amanda Clarkson: I decided to get back in and I wrote a book, which I’ll talk about later. And then the magazine came about when I met up with my now business partner, Robin gifters, who has a media background. And we just said how do we keep elevating women? How do we help women overcome their fears, their doubts, elevate their self worth and net worth in their life worth. And it just started a magazine. It’s gone global, where I get to have incredible conversations with women like yourself and global leaders all around the world, sharing their wisdom, their inspiration, their stories, and their message to truly help every woman out there and I say guys as well because we’re all the same but I just focus on women, that a dream that you have within you is absolutely possible, no matter what age Anybody who says, no matter what anybody else thinks, and any hurdle you need to overcome, and there’ll be many of them with the right help. The right understanding and structure, you can have that success. And that’s kind of how Millionairess Magazine was born.

Amanda Clarkson: Now it’s a monthly magazine, and it’s truly growing legs of its own is growing faster than we’d ever hoped. Because you know what I’m noticing Janet, more people, more women like you like me, like all these other women behind me on my bookcase here. We just want to help other women, I think times are changing. You mentioned before that used to be a stage full of testosterone, guys only, yeah, men have come into their own women, sharing a global stage sharing their message and co creating, instead of going against each other, instead of seeing and climbing that corporate ladder and pulling other people down. We see not competition, but co creation. And that’s what we’re all about. That’s what drives me I love being in this space, because there is enough for all of us. Yeah, waiting for you. Any one of you. If you just have the right mentors, the right structure, you have a I guess, follow a formula that works. And above everything, which I’d like to talk about with you today. The community, the right people who believe in you when sometimes you just don’t believe in yourself.

Janet Beckers: Ah, yeah, so important. You know what you said one thing there about, you know, men and women were all the same. But which yet, you know, absolutely. But you know, I really noticed when I started wonderful women, and one thing that you picked up there was women do tend to naturally when they’re not feeling threatened, when they’re not put into that position of where, you know what I’ve got to compete, I’ve got to defend myself, when we’re actually in that environment of, you know, someone’s got my back, you know, I’m safe here. Women naturally collaborate, yes, that women do naturally tend to work in terms of, you know, you know, it’s that the same classic thing of, Oh, my God, I’ve got the necklace that would just go perfect with your outfit borrower. That’s, I mean, that’s sort of a silly might seem a silly example. But it does work out the same way that the women naturally work, which is, Oh, look, you know, I know somebody who you can do or we could do something together. So not saying that men don’t work in that way. But it is one thing that I did notice and that you obviously, really picked up you know, and tapped into with what you’re doing is that drive to want to do things to collaborate or to want to share. And that’s and it makes perfectly good sense that this is where you evolve to, even though when I met you, you’re, you know, working you know, your thing was eBay is even back then. One of the reasons why I think we connected is you couldn’t help yourself, but mentor, you couldn’t help yourself, but you’ve got this girlfriend, or you’re doing so well. Oh, that’s great. What can I do to help you? It was just naturally your start. So it makes perfectly good sense that this is what you’re doing now. So I’m excited. So let’s dive in to you’re talking about stinking thinking. And this for me, the one one of the reasons why I wanted Amanda to join us today one apart from I just want to introduce you to a man because I mean, she’s just gorgeous.

Janet Beckers: Yeah. But the other one is, we’re in a moment now where there is change. And I’ve really noticed amongst my own clients, I’ve noticed myself wavering from day to day, when it comes to two ways to reacting to all of the change that we’ve gotten, you know, we’ve been in this sort of COVID thing now for, what, six months or more now.

Amanda Clarkso: I think even longer than that. We’re 8 months in we’re eight months in now heading into our night in November Yeah,

Janet Beckers: Yeah, you’re right. So it’s been it’s been part of the point of all of this will be over in a few minutes to Well, okay, we’re going to this is there’s going to be some permanent changes that come from this. And I’ve and then when I was saying things I’ve noticed in clients and myself some have just gone Whoa, holy shit Batman just are going to you know, let me bunk it down and I will come out of my shell when it looks like it’s safe. Other people have just gone You know what, bring it on. I’m, I’m ready for change. I’m gonna make it and myself. I’m totally honest. My very first reaction when this happened was bring it on baby and I am going to help me know what is going down on my watch. And, but then as it’s got longer, there’s been Oh, okay, you know that there’ll be those days or weeks where you just go just you know, over it or whatever. So keeping that mindset takes like a structure that you talked about. So that’s why I really wanted to Mandy here because she’s got really good structure, as well as walking the talk. So over to you baby, sock it to us!

Amanda Clarkson: You’re such a good interviewer. So do you want me to talk about my set around stinking thinking? And what what the COVID has bought out? And how to stay focused? Or where would you like me to begin on?

Janet Beckers: Well, I think the thing that I know that people have got now is what there’s reality now that we’ve got this situation. But you know, we things are unstable at the moment. And so it’s going to bring up if you’ve got any kind of mindsets issues, this is going to bring it up. So the way that you can advise people to really keep your mindset. So keeping that mindset strong, so that you can not just survive this and without sounding like a cliche, and not just to survive, but thrive. But you know how to really come out of this stronger,

Amanda Clarkson: I think, now more than ever, is it is a critical time in history, that we are never going back to what we perceive as normal. And I really believe that not just to sound cliche, either, but there is a lot of opportunity. However, it is going to take inner strength, and being able, because I think that so many people are struggling at the moment, mentally and emotionally with the turmoil that they’re feeling around the world. And this is the time in history where you’ve really got to work harder on yourself than anything else. Like an athlete conditions, their mind and their body to become an Olympic gold medalist. They’re not just swimming in the pool. They’re working on their mindset day in day out, because we need to be strong, because there’s so much noise, so many voices, so many opinions, and to be able to block it out. And what I say get those horse blinkers on, it’s not easy. And so for myself and the people that I mentor, throughout this whole year, I’ve really helped them stay on focus with what they’re actually trying to achieve. Now, when it comes to business. I don’t know a single business that hasn’t had to pivot, or change their thinking, or restructure, or ask themselves some questions. Well, what does this mean for now and into the future? For myself, for instance, I’ve had to pivot like you wouldn’t believe. And I can say that without a strong mindset. Because there’s only three things we can control. I want you to write this down, if you’re listening to it, our perceptions of what’s going on, which are our beliefs, perceptions, ad decisions, and our actions. So if you’re a product of just following the herd, it’s no, no, it’s no surprise that you’d be a mess right now feeling like oh, my God, I’ve got no control in my life, you know, the world’s gone crazy, everything’s gone mad. But if you control your thoughts, or your beliefs and make and control your own universe by saying, What’s true for me, what am I focused on? can I fix anything out there? Or can I just keep on focus, keep pivoting, keep figuring out how I can solve problems for myself and my customers. Then you have more control over your life in your destiny. And of course, then you don’t feel so many core anxious or depressed. It’s just how you see the world. And of course, business pivoting, we’ve pivoted non stop. And I’d like to share just a couple of things that have come out of that. From my experiences that gone other days, where you can do things by yourself, because I used to be one of these women. Look, I’ll just do it myself. I’ll get it done. No one can do a better job than me. I’ve got this I’m going to get to the top of my success mountain by myself just like a triathlete, because when you’re a triathlete, it is a race against yourself. What I believe is changed for my definitely for myself, going through this whole year is that I’ve needed to attract other athletes to work in a team environment, to help us pivot to help us solve different problems in our company and for other people that we want to serve. And that’s what we focused on, Janet. Well, I don’t focus on the stuff that’s happening in the world that I cannot control. Yeah. Look at Myself and say, Amanda, what can you control? What are you focusing on, and then I am very, very structured in my priorities. That’s what I truly focus on every day. And it keeps my mind from going crazy with stuff. That’s really not my business. Now, I don’t mean to sound like I don’t care, because I do care very, very deeply. However, there’s only a certain amount of things that I can control as an individual. Yeah, right now, I’m focused on controlling my mindset, my emotions, my state of being, because otherwise it breaks down your health, right breaks down your vital organs, we start to go into anxiety, depression, all these problems, because we allow our mind to be taken over by stuff that we cannot control. So that’s the that’s the big thing.

Janet Beckers: Look, there’s two points that I want to follow up that you just said, the first one, though, is, like what you’ve taught there people to learn how to do. And the thing that I discovered was, I used to with my first business, which was an art gallery, an online Art Gallery, I used to get, like, really sort of consumed with everything that was around it consumed about, you know, ridiculous stuff, like, you know, on the on the web page, which two images really, really looks best side by side, you know, when I’ve got all the photos and and then all these sorts of things that make no difference when you’re talking about the priorities, and, and all the other things that were also outside my control of, you know, really ridiculous, I got fair, I got really, really sick, like life threatening LASIK. Well, so when you talk about that, it was like, Whoa, something’s got to change here. And it was only the mindset stuff that got me out of that illness. So when I just when you were saying about it will break your body down, I’m standing here and I’m sitting here telling you, you are spot on, like the consequences are very, very real. So I just that and so that skill to be able to go Can I?

Amanda Clarkson: Can I do anything about this? No, well forget it. Just move on. What you can’t think about it anymore is such really like you can’t underestimate how important that is. I know it’s easier said than done. But here’s what I do, too. They say Oh, that sounds easy for you. But he My life is in a turmoil I you know, my business is going down the drain or my health done in a good space? Well, we start with one step at a time. I know it’s easier said than done. But we’ve got to start somewhere. And we need to as individuals take responsibility. Because nobody and I mean, nobody cares about you. Your health, your success, your life as much as you care. And so it all begins with us, doesn’t it? So, every single night, what I do to keep control of my mind from going crazy from wandering off to things that are just irrelevant things I cannot control or need to control, by the way, is I go to bed every single night with my top three priorities for the next day written out in my diary, right? Never do I go to sleep. Because why do I do that? Because every morning when I wake up, instead of wanting to pull that dooner up over my face can face the world doom and gloom. I never ever turned my phone on. I do not look at a computer. I certainly don’t look at the TV. I don’t ask anyone’s opinion of how the world is going. I asked myself I do my gratefulness while I’m laying in bed thinking, Well, let me count my gratitudes What am I grateful for? I’m grateful that I’ve woken up with great health of working. I’m grateful that I have woken up. Being able to live my purpose. I’m grateful that I have woken up in a warm bed and I’m safe. All these things. I just go through my gratitudes every morning. But then Janet, I know that my mind’s not clouded because I think I know the exact three intentions for my day, and I will not be pulled off track. Now. Again, this is easier said than done. But it takes practice and it takes focus and I think for women especially one of the things that we are not so good at is saying thank you but no thank you know, the day ends up taking us taking control from us instead of us controlling our day. Do we lose control of our day, we lose control of our emotions, we lose control of ourselves, we lose control of our destiny. And so just like an athlete, they’re rigid in their training, they get up, they eat a certain type of food, they go to the swimming pool at a certain time of day, they do a certain amount of training. And they are true to the goal that they have set to the dream that they have of that gold medal. And friends, listen to this, this is what life is, it’s so much freakin noise out there, you honestly unless you have some sort of, I guess, priorities that you stick by. And that you say, I’m not going to let anybody interfere with these priorities that I’ve set these intentions. And that those intentions will be around your health, your relationships, your money, your financial income, your business, I’m saying, in fact, anything your love life with yourself and other people, every area of your life needs to have an intention set. Because if you don’t, nobody else is going to, which is usually the media or the news or other people’s agenda for you. I know I’m sounding like a school teacher here, but it’s just the truth.

Janet Beckers: What do I The thing that I love here with this is exactly what you’re describing here is if you’re going to be able to decide, okay, what do I control around me? Okay, I can’t control that, you know, the whatever that that we can’t travel or, you know, the things that have got to do with the pandemic, you know, this, you can’t control these things. So. And when you’re saying we, it’s easier said than done? Well, this is actually a really practical tool that people will often underestimate this whole simple thing of, Okay, well, I’m going to take control of where my mind goes in the morning, I’m going to take control of those three things that are the top priorities, and I’m going to do them. And, you know, it’s really interesting I had done a couple of years ago, I ended up sharing a hotel room with a stranger at a conference that I was going to we are now like, his friends. Absolutely gorgeous. She’s on she’s also I’ve also interviewed her about because one of the things in our conversation that we had was, you know, getting to know each other, you know, and I say, Well, you know, tell me about your business, because we were at a business conference. And she said, Well, you know, in the last 12 months, my revenue has doubled. And I just went, I think it was close to tripled. So Whoa, tell me like, what did you do? Like, as I get my notebook, ready to write down every single thing that she said? And she said, Well, I have a sheet, where exactly what you’ve described, what am I grateful for? And what are the top three things that I’m going to do today? And she said, the only thing that I did different at all? Was I use my discipline when you and that’s exactly when you’re talking about the sports. I’ve used that discipline so that every single day I actually did that.

Amanda Clarkson: Yep. I actually

Janet Beckers: I actually wrote down the three things the night before I did those three things and stuck with them. I didn’t let anything distract me from those three things. That’s what almost tripled her business in 12 months, the only difference.

Amanda Clarkson: It’ll triple your life. You know… talked about 10X in your life. This is how he does it. He still does it every night. He writes down his goals for the next day. But I go a step further than that as well. I have what I call p one, p two, p three, priority one, priority two, priority three. Now this is for my business. I’m talking business here. Yeah, I’ll go back a step when I wake up every morning. beside my bed. I’ve done it most of my life because that was how I was brought up. I have what I call my magic outfit. And my educate feed is my running on my running shorts, my running gear my running outfit. So I have this thing and it’s from practice, Rob Tony Robbins talks about it. It’s just changing a habit. a habit can be formed as fast as you want if you are committed, right? Every morning, no question asked before I do any computer work before I do anything I pull on that magic outfit. Whether or not I feel like going to the gym because what happens depending on the outfit that you’re wearing will determine the mindset or the state you feel in I’ll give you an eye. If you are going to a really important party or a conference and you’re dressed up to the Knights got a beautiful suit on are a beautiful gown and you’ve done your hair and your makeup. Would you agree you feel more confident shoulders back holding his stomach in for as long as you can. You’re feeling pretty good about yourself if you’ve taken the time, it’s because of the outfit you’re wearing. But if you went to the same party or important conference, and nobody told you to wear a gown and you turned up in your tracksuit, you would feel a whole lot different, wouldn’t you? Yeah, yes, right would change instantly you feel all my goodness, I feel so embarrassed, I feel ashamed, his shoulders would go down your body would crumble. It is the same in life. And so by putting on my running outfit, I instantly go into training mode. And I go downstairs, I’ve got a home gym. But you might just want to go for a walk around the block, take the kids for a walk, take the dog for a walk, go for a hike in the mountains, whatever it is for you. It comes down to discipline. So I do that seven days a week, even if I’ve had too few, many bubbles the night before Janet, which is often I don’t give myself an hour. There’s no excuses. This is what life is. They want success. They want money. They want fame, they want a life by design. But these are the practical steps. This is the truth behind what you see sitting here, or sitting there or you know, for whoever you perceive as successful. They do these little things add up to big things. So health first before wealth.

Janet Beckers: Yep!

Amanda Clarkson: You know, back in my days, when I was a personal trainer, I had the privilege of training many very wealthy people. And they all would say to me, Amanda, I would give every dollar I have, if I could have the health and vitality that you have or a younger person has If only I didn’t let my business and money be my driver, my health goals. And so for me, the three priorities as I was going into quickly, p One, two and three, whatever is the most important priority, apart from your health gets done first, then a big red tick, the second and then the third big red tick, big, big red tick. And it’s always around what’s going to take me a step closer to the dream life that I want. Because nobody starts a business for anything but to have the life by design that they dream of. Yeah. Yeah. And I asked myself 10 times a day, Janet, is what I’m doing right now. What I’m thinking right now, taking me closer or further away from that life by design, and I’ll get an instant answer. And then I just redirect, refocus, horse blinkers on. And there I go.

Janet Beckers: You know what, I reckon I’m just thinking of some really good action steps for people who are listening here. And I’m just going to do a bit of a Double Dare to everybody here that’s listening. Because honestly, I have seen when I have implemented what you’re talking about, when I’m in perfect candidate mode, perfect candidate does the, you know, the three things she gets up in the morning, she’s already knows she’s already gone for who ran or her swim or who Chi or whatever it is that I’ve chosen. That’s what I do that day. You know, she is focused on fire, energy is good. When I’m perfect Janet, things happen, really, things happen for me, not just because I’m you know, not just from the work I’m doing, it sends, like this whole energy of everything changes. Yep. I for whatever reason, slack off, and I haven’t done that. I noticed there are blockages everywhere. Like, it just it’s I just I’ve watched it now I think are for heaven’s sake, Janet, that’s why you’re not using you’re not disciplined about doing this. And so that’s this is gonna be my double data. So this will you let me know what once I should be adding in here, Amanda. So the Double Dare is just that one question like is what I’m doing now and thinking now actually going to drive me you know, get me to there? Or is it moving me away? You said 10 times a day, I reckon if this is something that’s going to be a new habit, I’d Double Dare you to set your alarm on your phone, because we all know that you probably love it zillion times. I’m double daring you to set that alarm for a week, four, five times a day, 10 times a day, whatever it is that you know is going to start you down that track. So that’s gonna do it. And I also Double Dare you to do what Amanda has said here. And at the end of each day, I want you to put those three no p one p two p three that you’ve talked about for the next day. I want you to do that. And is there anything else that you think that I should be adding to this Double Dare to everybody?

Amanda Clarkson : Yeah, at the end of the day, take a moment and look over your intention list and what you’ve actually done and take a moment to celebrate because I don’t want you to think that I’m sitting here saying Oh, Got it all worked out almost perfect. 10 out of 10 Amanda? No, no, no, I slip off the rails too. I have my moments where I’m not on priority. And I just have learned to love it. But let it let it go is one of my mentors says, but bright the winds, especially women, we are Shockers with looking at what we haven’t done. Yeah, say, God stuff, girlfriend, you did it. Thank you. And I’m so pleased with what you’ve done, well, maybe you got to the second priority, and the shit hit the fan, something went wrong, the kids got sick, and you had to run off and pick them up from school. That is not a time to beat yourself up. Because you didn’t get the three intentions. You simply move the 30 intention back to the next day. And ritualize yourself that you did everything you could in that day to take yourself closer to that dream life that you want. That is what I’d add on. And I tell you what it makes such a difference to your self worth. Because we spend too much time beating ourselves up, me included.

Janet Beckers: We do we do and when you do have a success, so many of us guess go. Don’t take that time to celebrate me start thinking about the next thing like you’re so focused on the next to do not taking that time. So what a difference it will make in your life. If you consciously do that every day, not just wait until you’ve achieved one big thing that you think is worthy of celebrating if you actually look for those little things. I love that

Amanda Clarkson: Mounting interest compounding interest, where you put 10 cents away every day in it and then you add it on again or a snowball effect where it starts off with a tiny little piece of ice turns into a snowball people don’t feel that it’s going to make an impact. But I promise you give yourself 30 6090 days and you won’t know your wife. I think the most important thing that I would say from this if you if you want to stick to you, I love your idea, put the alarm on every 10 minutes. What am I thinking about? What am I doing right now, your life, but especially your mental, and your emotional health will improve exponentially. And I think that is the most important key, especially in the time we’re living in now is the real focus. So many people are losing control or feeling like they’re losing control of their emotions. But what we just spoke about or have an incredibly successful impact, I just note in my heart because I do it every day.

Janet Beckers: Yeah. And you know what, I love that great closing of the loop though girlfriend like the you know, we’re back to, you know, the chaos or at the moment. And that feeling is if you don’t have control over what’s happening. These are really, really practical steps. Yep, give you control over those things that you can and expand that control. So you’re actually moving forward. So what’s so amazing double days, but I’m not going to make you a Double Dare without me doing it too. And without also giving you some accountability. So I’m going to be I’m I am committing here. And now. So I’ve done this interview today on a Thursday, it will probably be about a week and a half before we go live because it just so happens I haven’t got a stockpile now. So this is exciting. I’m guaranteeing between now. And when this goes live that I am going to do exactly what I have doubled in everybody here to do. And when this goes live, I will come back and let you know what I learned through that process like and what changes could I feel and see happening. And so that’s that so you guys are gonna hold me accountable. So I’m going to do that I’m going to go out to my mailing list and I’m going to go out onto social media and share with you the results. Now for you. I’m going to Double Dare you this is how we’re going to hold you accountable is Amanda, you know has given some amazing amount of time for us here today. So I am adding for this accountability go and stalk Amanda. So go I will well we’ll we’ll find out in a tick where you can go to get her on email and also where you can find her on social media. I Double Dare you to when you get this recording, I want you to for a whole week do exactly what we said. And then come back and Lynn Amanda and I would love back because it’s so rewarding, isn’t it Amanda, you’ve given such an amazing amount of your time here today. And your experience and you’re loving like we can all feel it coming through. So I love it always. That’s one of the best ways to give back is to show that you know

Amanda Clarkson: Yeah here in the comments and What happens I even in my own community, I get goosebumps, I get tears because I want, I want for you what I know you want for you. That’s where I come from. And it is possible, you know, I come from nothing, no privileges, nothing. And I’ve got a long way to go yet, but um, I am on purpose, I live my life by design. And all I want for you is to have the same, but more importantly, control over your mind control over your destiny. It’s absolutely possible. So I would love to hear your comments. Any questions? Yeah, you. And I, the last thing I will say is that sometimes you don’t feel that people believe in you. You don’t feel seen you don’t feel heard. And I want you all to know that I believe in you. I see you. I hear you and that it is absolutely possible. Just go for gold gorgeous. And I can’t wait to see what happens.

Janet Beckers: Yeah, that’s fantastic. So you’ve got a gift for people. And that’s probably a good place for them to go and find you to start off with. And that way you’ll be in Amanda’s world. So can you tell us a little bit about your gift and how people can can get that?

Amanda Clarkson: Absolutely, if you would love to get a free subscription of Millionairess Magazine, just head over to MillionairessMagazine.com. And as my gift you’ll have access to my new book. I’ll hold it up here from frustrated to fabulous. It’s an audio book. And it’s an inspirational guide for women who dare to live their dreams. So it’s got my success formula, wonderful life lessons, a lot more of what we’ve kind of went through today with practical steps. And it’s about a seven hour audio so I will let you know it is my voice narrating it your darlings, you are going to go very well with the 12 month subscription. So I would love to extend that gift. So thank you so much. I really appreciate it.

Janet Beckers: That’s wonderful. Thank you so much, Amanda and everybody. Go out there and get them and just take these really simple, but they require discipline require take these steps and come back and give us the results of the double day that I’ve given you and I will do the same with you. Okay, bye, everybody. And thanks so much, Amanda.

Amanda Clarkson: Oh, thank you. Thank you everyone. I look forward to hearing the results to catch you soon.

Why Most Marketing Is Wasted and 2 Things To Fix First

Why Most Marketing Is Wasted and 2 Things To Fix First

If you ever feel like you are stuck on a hamster wheel of constant marketing but not seeing results, a.k.a. money in the bank, then you will love today’s 20 minute masterclass style podcast episode of Romance Your Tribe Radio.

Can you relate to this?

You may be doing blog posts, podcasts, short marketing videos on social, email marketing, Facebook lives, Instagram lives, reels, videos, stories and posts. Then you might be doing Youtube videos, Pinterest, Linked In, running free Facebook groups… and that doesn’t even include paid marketing!

Phew it’s exhausting.

If you’re not getting results for all that work the problem may not be with your marketing.

All that marketing may be simply attracting great potential customers who either fall into a black hole or hit hard against a brick wall.

It’s possible you have some big gaps in 2 important areas of your business and fixing those as your top priority will mean you finally can get a return for all your hard marketing work.

That’s what we’ll cover today.

BONUS DOWNLOAD:

I have a special downloadable template and action guide for you today. The Business Wheel Of Life Template includes a step-by-step guide so you can rate your business in each of the 12 areas essential for every business to grow and identify the #1 area with the most opportunity to improve your business quickly. You can download your bonus over here.

In today’s masterclass podcast episode you will learn:

  • The changes the pandemic has made to the market place and what things are OUT of your control
  • The things you CAN control and why you can’t wait until things go back to normal (spoiler alert: they won’t!)
  • The 3 growth options your business has because of the pandemic
  • Ways you may need to alter your products and services for right now and also for next year.
  • The brick wall your marketing leads may be seeing that you don’t…and how to fix it.
  • You are very likely closer than you think

Oh and hey… here’s a double dare you action step!

Come over to the free Romance Your Tribe Facebook Group. Share your ah ha’s with your peers and me. We’ll help direct you to the next steps to fix those 2 important areas.

Plus it will be great to hear what you see as your next path… Renovate, Detonate or Celebrate?

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Enjoy this Episode?

If you enjoyed this episode and the Romance Your Tribe Podcast generally, can I ask a favour? Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. Or find us wherever you listen to your favourite podcasts.

And hey, in return let me shine the light on you!

When you leave a rating + review, screenshot it to me via email, or DM via Facebook, Insta or Linked In and I’ll shout out to you on Social Media.

BONUS WORKSHEET

Plus a special podcast bonus for you today. An action guide to download The Business Wheel Template.

Read The Transcript Here

Hello beautiful people, Janet Beckers here with a new episode of Romance Your Tribe Radio. Do you ever feel as if you’re on some kind of marketing hamster wheel, you putting up blog posts, Facebook posts, you’re creating awesome images and really helpful things that you’ve got over there on Instagram or LinkedIn, maybe you’re using YouTube, you may be running Facebook ads, doing webinars, all of every single thing that you can think of that you can be doing for marketing, but you’re not necessarily getting the results that you want. And you’re thinking, What am I doing? Have I got my message wrong? Am I doing it all wrong, that’s what we’re going to be looking at today or at the end of this session, you’ll have some clarity on whether what you’re doing if your marketing messaging is wrong. Or if there are actually other areas in your business that are not fixed yet, that if until they fix the marketing is not going to work for you, it’s just going to go straight down into a black hole, or go up against a hard wall and bounce off. So we’re going to have a look at what those two things are. That if you don’t have those fixed, your marketing is really going to be a waste of time. Now, I have got a resource here to help you. So if you go to romanceyourtribe.com/bizwheel, B-I-Z wheel, one long word, you’ll see that I’ve got a great resource there for you. It’ll also be linked there on the podcast notes that go with today’s episode.

Now, this is a fantastic, it’s a diagnostic tool that I use, when I work with my hiring clients. We go in depth with this to work out where they stand on the 12 areas that are absolutely essential to a healthy growing business. So I’ve got that for you, you’ll have the template you can use yourself, and a really step by step guide. So you’ll be able to go and look at your business and give yourself a rating out of out of 10 for every one of those 12 areas. Okay, so you’ve got that there as your resource. Now let’s dive in. And I’m just going to walk through what are those two areas? Because it may very well be and I can, I can bet for most people, there’s going to be these two areas that are the things that are letting you down. And that may be why your marketing is not working. Okay? It may not be all this hard work you’re doing. It’s just missing pieces. Right? So why am I talking about this now? Well, at the time of recording this, honestly, we have been in some kind of lockdown throughout the world for it’s coming on like nine months now. So long time during that time. So many things that have changed that are affecting every single person’s business, these are going to be external factors, things that you may or may not have been able to adapt to, to be able to prepare for. So you don’t know if the reason why your business’s, you know not working as well as it may have before or just hasn’t really yet. You don’t know if that’s happening because of external factors. Or if it’s something to do with the way that you’re responding to them, or whether it’s something to do with your whole business model. So it’s really bringing up first of all weaknesses that may have already been in existing businesses, and also things that you just need to adapt. So you don’t know whether you should be renovating your business, whether you should be designating your business and starting all over again. Or whether you should be celebrating what you’ve got and really expanding and growing on that. It can be really, really difficult sometimes to know what to do. Now, the thing that I have noticed, and this has been with clients and with peers and just really observing everybody that’s in my sort of sphere, in business is people have tended to react in two ways. They have either kind of put their head underneath a doula and just thought, just tell me what it’s all over. Okay, and I’ll come out it’s been very, very fear, focus. And if that’s been you, that’s okay. I totally, totally get it.

Because this is the time when you will be feeling like you just don’t have control over what is happening around you because things are changing so much. It’s really, really scary. And when you’re in business, really the buck stops with you like you’re the person that’s going to have to make all the decisions, make the adjustments face hard truths. It can be really, really difficult. Okay, so a lot of people have reacted that way and it comes from that sense of, I don’t have control. Now, other people People have reacted by first of all going, holy Heck, what’s going What’s happening here? What, you know, what do I need to do? But then they’ve gone. Okay? What can I take control off? Where are the things that are in this situation that I quit control over that I can make work. And these are the people that you’re that you may have seen that they’ve pivoted, or live added in something new into their business, or they’ve just focused on one thing. And gone, gone hard. So and the other people who are growing, they’re the people who are going to come out of this strong. So and that’s because they’ve looked at it and gone. Well, what can I control? Let’s focus on that. Let’s make that work. So that’s why I’m talking about this today. Because whichever situation you’ve been in, if you’ve been the person that’s gone, yet, what can I control? I’ve good on you. That is fantastic. Share what you’re doing, celebrate with people so people can see it’s possible. Okay, share that, you know, this is what’s happening, business is going good, but I had to make tough decisions, share it with people, people need your inspiration. If you have been the other way. Just know that I’m going to give you today, things that you can be doing that can help you to work out. What do you have control over? And know that this is the thing that I do with my clients? So if you’re looking things and thinking, I really can’t work out what I can control, what do I need to change? Should I renovate, detonate or celebrate? know that that’s what I’m here for? Okay, so just send me an email a private message, come and find me and ask how I can help you because I have a few different ways that I can help you and systems that are going to help you to get there. But let’s focus back now and what we’re going to be able to do here today. Okay. So what I have found is that one of the first things that people do, when they’re faced with, you know, these external factors that we’ve had at the moment where everything is changing around us, and there is a lot of fear out there in the community. Still, there was a lot when we first had the news of the pandemic, but there is now this underlying sense of like a need of safety. Now, one of the first things that people will do is, they will just lower their prices, cut their prices and go, right, okay, everything is like a fraction of what it was before. Now, that’s a really, you know, in some cases, that may be relevant, but in most cases, it’s just fear, talking, okay, so yet you do have control over, you know, your pricing. But you can decide that you have got control over that. So what we’re going to be looking at here, pricing will be part of it. But it’s not really the thing that’s going to make the biggest difference to you. So just know that that’s not the only thing that you have control over. Because very often, it’s not a pricing issue at all. Okay, so now let’s look at the two things that you can control that you need to be having a look at, that very often will have been affected by what is happening at, you know, in the world at the moment, and I’ll tell you what, this there, these changes are going to be continuing. So you need to be looking at these areas, it’s not as if you can go, oh, okay, I can come back under the dooner. Everything’s, it’s all over. Because when you come back over that dinner and look around, the landscape has changed, so you can’t ignore it. Okay, so let’s look at the first two areas, the number one in the business we are now that’s the template that I’ve got for you. It’s it’s got 12 areas, and each of those essentially six big areas. And there are two important parts in each one. So within those six areas, one of them is marketing. And we can go into a lot more depth in that after you’ve got these two areas. Mickey Mouse. So we’re going to look first of all at one of the other areas, which is you know, customer excellence, and that breaks down into two areas. And we’re going to talk about one, the number one thing that you really, really need to look at, and that is product, excellence,

product and service excellence. Now you might be thinking, Well, you know, I’ve got great products, great service, I get results for people, but the reality is things have changed. People may be you need to look at here is has my avatar changed, like what is happening to the people who I focus on who I serve, what is happening to them. Now this is especially true if this is business to business, but what what is happening to the businesses that you serve have their needs changed? Do you actually then need to look at? Okay, I might need to have a completely different avatar, especially if your your business has been really focusing on serving an industry that has been severely affected at the moment, for example, the events industry or the travel industry, you may need to look at either do I need to have a talk to these people and find out what is it that they are needing now, because your products that have been getting results for people, they may have been getting results that are long term, that are they you know, the things that are going to be getting them results long term as they going, they may not be interested in that at the moment, their focus is on short term. So you may need to look at either the way you’re delivering your products and services or what you’re delivering, you may need to take part of what you’re doing and change it. Or you may need to change completely what your product and service offering is to meet them at the moment because they may be looking at short term issues. And that’s what they need your help with. It may be that you’ve got to change your avatar completely, you may need to go into a completely different industry. Or you may need to change a bit of what they’re doing. It may be that they’re going well, you know what we can afford to bring you in house, we can afford to get you to do this stuff for us. Or we can even physically do it. You may need to change the way that you’re doing things that may be instead of a done for you, you may be doing a teaching an education component, I’ve got clients that are coming to work with me now in my hiring in my accelerator programme because they’re very much been a done for you. And going out to people and doing it they can’t do it. Now the market is saying, teach us how to do this in house. So there is an opportunity for them. But it’s an education model, rather than a done for you model they need to change. That’s what they’re doing with me. So that’s what you need to ask yourself is, there is no use, you’re putting your marketing out there, if what you’re going to be selling is not meeting your market at the moment where they are. Now, if your business to consumer, what is happening in your consumers life in terms of what they are needing you for, you know what they would for what you help them with? It may very well be that they’re going you know what, I’m actually quite cool now to be doing things online, I’m used to the whole zoom thing. I’m used to, you know, the flexibility to be able to do things from home? Well, is that what they are now looking at? Are you meeting them? Where they are you keeping up to date? Are you able to be able to get those clients that are going yeah, I want to do things differently. Maybe that’s what they’ve got. Maybe they also are looking at things that are happening for them at the moment, they may be short term needs that they that they’re focusing on. And the things that you’ve got for longer term may not be the things that are going to be really important to them at the moment. So have a look at those sorts of things, whether you’re business to business or business to consumer, what are the needs now. So have a look at the way that you are delivering your products and services? Are you meeting them? Are you doing it in the way that they need now, and then also have a look at what you’re offering, it isn’t meeting their needs that are absolutely Top of Mind at the moment, or you’re trying to sell them into something that that is not as relevant to them at the moment, not many, it’s not going to be later. But it may not be right now or it may never be, it may need to change. So that’s my very first challenge to you is I want you to have a look at what you are offering and really ask yourself the tough questions. Is this what my clients are wanting? Now? If not to an eight? Do I need to change the offering? Or if not 20, to change the clients? Do I need to move to a different avatar, that’s the tough one to ask. Because this is ultimately what your marketing is feeding into. So if that’s not right, if you haven’t taken the time to make sure that you’re actually adapting your marketing, I’m going to go anyway. Okay, that’s just going to go down that dark hole right now,

the to do this, you’re very likely going to have to go and do some research, you’re gonna have to talk to people, you’re going to have to take that time to really understand them. So if you’re not sure how to do that, I’ve, you can have a look at some of my past podcasts where I’ve talked about avatars, but I’ve got very, very specific strategies that I use around this. They’re quite different to what a lot of people do, especially the profitable avatar quadrant where we identify the four core avatars that you work with, and we look for the ones that are the most profitable, we can identify those. So that’s where your marketing goes. So if you need help with that, contact me and I can show you to the resources that I can help you to do that. Okay, so that’s going to be your number one. So, use the tool that I’ve given you the business wheel, which is romance, your tribe.com, forward slash biz, we’ll be as in we’ll go and have a look at that, because I go into detail the things that you can rate yourself on, what are the questions you need to ask yourself specifically around this area, and you can give yourself a rating out of 10? and work out what are the areas that you need to be working on? Okay, so that’s number one. Let’s look at the next one. And this is the thing that people often start with a marketing like, I know I need to build a list, I need to get an audience and I’ll start there. But as we’ve already looked at your marketing leads to what it is that you’re doing with people what you’re helping them to do, make sure you’ve got that right, you really have to really evaluate that. So the next thing between the marketing and the product or service, is you have to have a way to sell it. And now this is very often, even outside of this times where this is the big, there’s a big gap here very often. And this falls into two areas. So this is actually fits in when I talked about how there are six areas and there are two within those. But we’re going to look actually at two here that are the number one is your offer. Like are you have you got it in a way that what you are offering people in the pricing in the inclusions in how it’s delivered? In the outcomes that you have the things that overcome their objections? Have you got an offer, that when you get it in front of your ideal customer that they get a no brainer? Like, why wouldn’t I take that up, that’s going to solve the issue I’ve got at the moment in a way that really works for me. And honestly, the value that you are giving here, I would pay a fortune more for it, they take their shirt off, I get that reaction. If not, you need to be looking at what your offer is. Because that is basically what is selling, what you have put all this work into create to know that you’re creating something people need. So really be honest with yourself about your offer. So you need to evaluate that. Again, this is one of the things I’ve got step by step systems for, and also spreadsheets to help you to work out how much you should charge. So that you’re making a profit. And so and also, you know, this every single thing that you need there. So if you need help with that, just contact me. Now, the other thing that you’re going to do is once you’ve got your offer, how do you communicate it? What do you have in place to make it so that you can be easily making sales? So do you have sales material? Do you have like a brochure? Or do you have a sales page? Do you make it really easy for people to buy? Did I have to go through too many steps to be able to give you the money? Do you have some way that people can be continually being able to see, you know, understand the offer you may have today you’re doing that through a video? Or are you doing that through sales page out through webinars perhaps or you’re getting people onto a phone call, and you have a process to walk them through so that you are knowing when you on a phone call with them that you can really be able to sell what you’re offering? Do you have those processes in place because there’s no use doing all this wonderful marketing. And this is where it comes up to the the hard wall. They can do all the marketing, they get to you or your website, wherever it is. And there’s a blank wall there. Because they’re going well, how do I find out what it is that you offer? I don’t understand what you’re offering. Explain it to me. And where do I pay, if you don’t have that in place, you come against a brick wall that is going to bounce off. So why invest in all that time and effort and money in marketing if you don’t have that. Okay, so that’s the two main areas now there are actually 12 that are really, really important. They’re not all equal, okay? It doesn’t mean that every single thing has to be perfect. Ask

any even the most successful businesses and I bet they would not rate themselves 10 out of 10 in all 12 areas that are on the business we’ll so we’ve covered their two main ones. And these are the ones really that are more equal than the others. Because if you get this right, it’s going to make the other ones so much easier to do. Okay, so if you want to go over to romanceyourtribe/bizwheel, you’ll be able to see where you can get the template and also the step by step workbook that shows you how to assess Where you’re where you’re in, where you’re at 10 out of 10, what your ratings are. And then importantly, it’s not just what your lowest rating is, that’s the or you got to fix each of those areas, they’ve got different priority. So it’ll show you how to work out where they’re the most opportunities, if that if you plug that, that your marketing is going to start working better for you. Okay, I would love to hear from you. The most important thing to me is that you take action, that is the most rewarding thing for me to know that taking the time to produce this podcast, to record this, to get it out there to you. The best reward for me is to hear from you to know what actions you’ve taken. So I would love to hear from you. What did you do when you had a look at these core areas? Can you see if you’ve got gaps? Are there changes that you need to make? Do you need to really reassess your market? assess your offers again? Or do you need to get in place? A way that people that you can be selling? Or are you going you know what I’ve nailed those, Janet, it’s the marketing that’s not working, or it may be one of those other areas that really need to be worked on. I’d love to hear from you. What have you identified as the areas that you’re going to focus on first, to be able to plug those gaps, I would love to hear from you. So leave a comment down below. If you’re on the podcast page, leave a comment there. come and find me over on Facebook, or Instagram or LinkedIn. They’re the places I tend to hang out the most and all of them you just look for Janet Beckers. And I am there. Can’t find me there and just come and send me a message. Tell me what results What are you going to focus on first, or come over to the romance tribe Facebook group, and come and share that with myself and with your peers. Okay?

Go get them folks! And you’ll be saying I’ll be putting out over the next couple of weeks, how to diving in a little bit deeper into these 12 areas. And having a look at some things that you can be doing now that are going to really impact on plugging those all those different holes in your business so that we’re not aiming for perfection. But I’m going to show you things that you can be doing so that you can really focus on the things that are going to move the needle the most in your business. So look forward to those next week, I’ve actually got a guest that’s coming up, we’re going to be looking at one of the one core area that’s to do with the business wheel which is around personal excellence and leadership. We’re going to be looking at that I’m going to bring a guest in to talk to you with a system that’s going to help you to be able to really focus on that so that you’ve got the energy and the passion and the focus to plug these holes in your business. Okay. Go get them folks and make a difference bye!