How To Get Influencers to Promote You

How To Get Influencers to Promote You

I LOVE the power of working with influencers to grow your business through joint venture projects.

After all, that how I started by business and how my list, credibility and income grew very quickly. Going from no list, and unknown to a list of thousands and matching my previous year’s income, in just 8 weeks from launch.

So why would I get really annoyed this week when I received not one, but two invitations in a day, to take part in 2 different joint venture projects?

The thing is, both invitations were for great(ish) projects, with credible people and could potentially add another 1000 people to my email list…but they never stood a chance.

That’s because their invitation was missing 1 really important thing. Important enough that I said no and would never would have said yes, even if the emails weren’t word for word identical (except for the title of the project)!

I explain why in this week’s episode of Romance Your Tribe Radio.

After all, it doesn’t matter how great your project is, if you can’t get the influencers you invite to say Hell Yes!, then you can’t even get started.

Your invitation is the most important part of any joint venture project and I explain what is missing, what you need to do instead and the core inclusions in any joint venture project invitation.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

What To Include In A Joint Venture Project Invitation To Get Influencers To Promote You

I have a template I give to all my VIP clients to invite influencers to take part in a joint venture project.

It never gets knocked back.

There is a strategy I teach on how to approach people when using this letter but that’s more than I can go into here. What I can share with you are the 6 absolutely essential sections you must include for your invitation to be effective…no matter what the project.

Why you are passionate about this project

  • Successful people get to be influencers because of their persistence and passion. So they really resonate with other people who are passionate.
  • So share not just WHAT the project is, but your WHY for this project.

Why You Chose Them

  • Do your research and get to know the person you are inviting.
  • Join their mailing list, understand their passions and unique expertise.
  • Tell them WHY you chose them, SPECIFICALLY.
  • Otherwise, you are just using them and asking them to pimp their list.
  • Always remember there is a real person behind the influencer persona…treat them with respect and build a relationship.

What’s in It For Them

  • Really long list here OK

What’s in for You

  • Be open here.
  • Really short list OK

What you expect of them

  • Be clear and respectful
  • Really short list OK

What they can expect of you

  • Detail all the hard work you will be doing
  • Make this a long list OK

What Next?

  • Be clear with your call to action
  • Be clear on the next steps.

It’s quite simple really isn’t it?

After all, if we think of this as a romance, this approach means you have a chance at a long and beautiful relationship with an industry influencer for years.

Miss one of these steps, and you’ll sound like a smooth pick up artist just wanting a one-night-stand!

Go get ‘em folks!

Links and Resources Mentioned

Attract Your Tribe Accelerator program

Read The Transcript Here

Hello, and welcome. Janet Beckers here. Today, we’re gonna be focusing on a really important part of doing any successful joint venture partnership; and that is how do you approach people who are already influencers in your industry. People who you don’t know. How do you approach them? And invite them to take part in a project that you’re gonna run, with the full intention that they will be promoting you and your project to their mailing list. How do you get people who are influencers to say, “Yeah! That is totally cool. I’m not only will take part in what you’re doing, but I am gonna actively promote it for you, so that you get to benefit from the email list that I have spent years building and developing. So, how do you get people to say yes to something like that when they don’t even know, especially, if you’re just starting out?

So, that’s what we’re gonna be doing today. And to explain it to you, I’m gonna share with you the story of two invitations that I received this week from two very different people who … These would be great projects, and they’re doing a really great job in, obviously, systematically approaching the way they’re going to be running this. But I said no. I said no to both and the decision was very, very easy. And you know what? They had it 90% right, that invitation, but then 10% that they got wrong, was enough for me to not even consider moving forward. So, I’m gonna share with you what was in those invitations and what was missing, and what was the feedback that I gave to them. And you wanna look at, well, what could you do differently and in what sort of situations. So, I hope that this is gonna give you some really good insights if you perhaps have been trying to approach people and it’s been a bit … you haven’t had any response at all or you get a polite no, this might give you some insights into why.

So, why is this something that I’m really passionate about sharing with you? Well, for two reason. One is, I’m in a situation now in my nationwide business where I’ve worked hard enough and long enough, and strategically enough that I am one of those influencers in the industry, which means I get invitations, a lot, to take part in joint venture projects by people who’re rather starting out or may think I’m the one when they starting a new project. So, I get asked a lot. So much so that we have procedures that the people who’re at my help desk use to be able to ask for certain information in a really nice polite thanks but no thanks. So, we have enough that we’ve actually created procedures around how to say no, and also how to get enough information if something is that I’m going, “This might be alright.” Enough information for me to be able to make that decision.

So, I’m really fortunate that I’ve in that position now. But when I started out I had no mailing list. I certainly had no credibility at all in the industry. And I didn’t have a product, I was that classic sort of where on earth do I start that you might be in now, even if you now … I had customers, I had those people who I was working with one on one. I was giving great results with them but I didn’t have a profile. Nobody knew me I’d been building their mailing lists, not my own.

So, I know what it’s like for people who are approaching me so first of all that I just wanna say to them, “Go you. Good on you and good luck!” ’cause that’s how I started. But, I worked out quite easily. Well, I worked out if I was gonna be in their shoes, what would be important? So, now I’ve got a very good understanding about parallel dynamics in joint venture relationships and what does it take to get somebody to say yes. So, I started my business by running a project and inviting the best people in my industry to take part, in this case it was telesummit. It could’ve been a giveaway event, could’ve been a conference that I was running when I was getting them to come along. But I actually got these people who did not know me, who were the … I went to the top people I could find. They all said yes with enthusiasm straight off. And they actively promoted me and so I was able to build my list but in thousands within just a few short weeks which really set my business off.

So, the reason I’m patient about this is I’m on both sides. I know what it’s like when you start out and I know what I did that meant that I got a yes straight away. And then I’ve taught this to hundreds of people who’ve used their processes and they get yeses, straight away. Our very specific invitation that we use. And this is what I work with my hiring clients in how do you do that? What other procedures that you use and what other templates that you use? And there end the psychology behind us.

So, I’m passionate about it for that reason because I know how easy it is to get it right, and I know how easy it is to get it wrong. And also as a person who is the recipient, I just want people to do a much better job, okay? So that there are more thing that I would say yes to. So, that’s my passion, that’s my reason for wanting to share that with you and so that you do understand that it’s not that difficult to make that difference, but it can make a huge difference.

So, let me tell you, also use as an example from the two invitations that I got this week. Now, I’m not gonna mention names or anything like that because honestly, the two women who approached me are doing a great job. And they are obviously being coached by somebody who’s providing them with templates and providing them step by step … and she’s doing a great job too. I just missed one thing. The three of them together missed one thing which meant I’m saying no. So, number one, I’m not gonna [inaudible 00:06:33] people for really taking action because I really respect all of them for having done that. That’s why I gave them the detailed response.

So, what went wrong? So, I received in, I think that was in Monday or two days in a row, an invitation to take part in a giveaway event. Now I’ll explain to you what a giveaway event is in a moment, if you’re not aware of them. Now, both of the invitations that was sent to me were really well written. They exert a lot of the things I would need to know. They told me what was expected of me, and they told me the advantages that were gonna be in it for me, and they told me the details that I needed know about. What is the project and what is the logistics. And so I knew from this invitation that each one was on a specific topic and I knew the dates, and I knew that they expected me to email my mailing list three times within a short period, four was preferable, and that there was an administration cost to take part in it and that there was an advantage.

So, they gave me all those details of things that I would need to yes but this is where they went wrong … and actually, this is step number one that they got wrong but even if I’ve only got one, I would’ve said no anyway. The thing that they got wrong is these letters were identical. Word for word identical; apart from this is the date and this is the title of my giveaway event. So, that was the only thing that was different. So for me, it was, you know what, I get it that you’ve obviously got a coach, yeah, even mentioned their coach’s name, which was great. That’s obviously part of her template but it kinda showed me that, alright, you’re small fry. Which means that they haven’t got their mailing list yet, this is totally new to them.

So, number one is they just copied and pasted. And I get it, having a template is really, really powerful but you’ve gotta put your own flavor into something from a template, especially if you’ve got people who are running through a course at the same time and there may be other people in a similar niche, they’re gonna be approaching the same people. Just know there’s a very good chance that somebody else is gonna get the same email and it’s gonna carbon copy. So because of that it was kinda like, “Probably not.”

But this is the thing that they did wrong. They’ve done a lot of it right. I always teach people that you’ve gotta say what it’s in it for you, heaps, really thick, a lot of things that are really in it for them, what’s in it for me? Be totally open about why you’re doing this. Then the next thing is, what is expected of you so that you know upfront. If you’re gonna take part, this is what we’re expecting of you, but also what can you expect of me. They didn’t have of that in there. I’m not quite sure what marketing stuff they’re gonna be doing. I need to know that they’re gonna run this professionally and put the work in.

So, those are important things but there was one really important part that was missing, and that part was; Why did they choose me? Why me? Why me specifically? What is it about me and the way that I do things, and the things that I am passionate about? What’ve we got in common here? Why, of all the people they could’ve approached, did they choose me? Now, I can tell you why they chose me. They chose me because I’ve taken part in a giveaway event in the past, so they’ve looked to see who’s taken part or they’ve done their research on who is an influencer in this area, and who would have a mailing list?

So they’d chosen me because I have a mailing list. And I have a mailing list of the entire market. That is the only reason they have chosen me because there is nothing in there saying, “You know what? I’ve signed up for your mailing list, I love your podcast or I love your free gift that you gave and I’ve chosen you because number one, you obviously are (whatever you’re accusing them of being). You obviously passionate about what you do. You obviously professional. I love you specialty of (this) and this is something unique to bring to this project that only you can do.”

Now, you know why most people don’t do that extra step? Because it takes work. It means you have to go and join people’s mailing list. You have to take the half an hour or so that it’s going to take for you to go to their website and look around all the things they’re doing, join their mailing list, see what they sent you and look at what was unique about them that you think that might be great for you project. It’s only half an hour, at the most, for you to be able to see what kind of person it is that you’re inviting and why them. Because without fail, if you take the time to do that, that is gonna get the attention of people. And they not only gonna be responding to here is in a way that I can take part in a project that’s gonna give me this outcome, in this case the outcome was I had an opportunity to build my mailing list, but there’s gonna be more than a reason for that. Why would I take part in something unless I can see that this was going to be something that was gonna really improve my relationship with my mailing list, build my standing, help me to help more people.

So, that’s why most people don’t do it. They just are focused really deep down in what’s in it for them, which is if I take part in this project, you gonna build my list and I’ll be able to basically get you to pip you list to grow mine. That’s what comes through in when I’m reading those messages. And see, that’s that 10% of taking out extra effort to actually see the person as a person that you inviting, to actually take the time to get to know them, their passions and truly you take an interest in them, and remember that you are creating a connection here that can be a very long term relationship with, you can be growing your business continually, you can come back and you can do things together. You can be connecting with somebody that’s gonna be your cheer squad that’s going to mentor you and coach you as well. You can hope it’d grow your business.

And if it’s like me, because I approached my very first project in way where I genuinely wanted to connect with each person personally. I really chose them all specifically, each on for me was their own special gem. And that’s why I invited them and I let them know why they’re all my gem. And in a few weeks, not only had my list grown but I had developed these beautiful relationships with these first people that they then started referring their friends, the other influencers, to me, to say this is a person doing a great job, you really need to connect with her.

How different is that to getting something where really well written but really the subtext is, ” Hey! I wanna get a peak of your list so I can grow mine.” Very, very big difference. And you know what? It all comes down to your attitude. So, yes, use any great templates that you’ve got, follow your mentors if they’ve got a process that works, but always remember, you’re dealing with people so connect with them on a personal level. And you do that by showing a genuine interest and really letting them know why you’ve chosen them.

That little tad of difference, which is really your approach to developing a relationship, stands out because so few people do it. And that’s why the clients that I’ve helped to this, they’d very rarely get knocked back because I really stress around how we’re going to do that. What is the procedure you’re gonna follow so that you’d really do get that strong connection.

So, that was an example there. Now I promised you that I was gonna talk about what is a giveaway event. A giveaway event is a list building strategy for two out of three parties. So there’re three parties that take part in a giveaway event. Number one is the person who is organizing it. And so they do a lot of work. There is a huge amount of work, it’s like wrangling cats, and the whole idea is that they have, on their website, sign up here to join my mailing list and once you’ve done that, you’re going get access to basically a whole list of fantastic influencers who’ve got gifts for you. They’re all around the topic of what we’ve got. They’ve got gifts that are gonna help you with whatever the topic is.

So, then of course if you’ve got that whole library of influencers giving you gifts, they’re all usually downloadable, the moment I take part in every year is a done for you, because I know that’s gonna help people get stuff done. So it’s people actually doing a service for you. So, in that one, there’s people there, they’re the joint venture of the influencers. So they take part in this because if somebody says, “I really like this thing,” that particular person’s giving away, well, the person who is signing up, the punter, if you would think, they have to also sign up for that other expert’s mailing list. So that’s how the expert or the influencer, the gift giver, get to grow their mailing list . So as you can imagine, the person organizing it, they could very well end up with say ten thousand people on their mailing list.

Just so you’ve got ten influencers taking part, there’s a good chance that each of those may end up with a thousand people on their mailing list. This I very simple, obviously it’s not gonna work exactly like that. So, the person organizing puts the hard work in, they get the big benefit. It’s centered with the organizers.

So, how do these people get their ten thousand? Well, because every single person is giving away the gift, the influencer, has agreed to mail their mailing list about the giveaway event. So, they’re basically giving away the gift and providing all of the traffic. So it’s a great thing for the person organizing if all this work, and it can be great for the person who is giving away the gifts, it can work really well if the other people who are also taking part are also of a high caliber with great mailing lists of people who are responsive and also very similar to their market.

And the third person of course is the people or all the people who are on the mailing list that get the opportunity to get all these great gifts, if that they can get for free. So that is the giveaway event and that is how any kind of joint venture big project works. That’s how I launched, except what I was doing was interviewing people rather than giving away something so that was a telesummit. They all work along a similar way, that either way, none of those projects are gonna work if you can’t get any of those influencers to say yes. Yes, to taking part in providing the content and yes, to say, “Yes, I will promote to my mailing list.”

So, for that reason, that invitation, to get them to not only say yes, I’ll take part in the content but yes, I will take part in promoting. If you can’t get them to say yes, you don’t got a project. Nothing’s gonna work. So, what does this mean for you? So, number one, if this is the kind of project you wanna run, yeah, great idea. With my clients that I work with, at my VIP level, this is a big part of the stuff that we do. And so, with all the templates that I have, and with how do you actually develop your list of the people you’re gonna be contacting, how do you develop those relationships. A big part about what I do with people is those relationships.

So, number one, you could be choosing a big project, that’s a fantastic thing to do. Be very aware it’s a lot of work and invitation is important. You could be doing smaller ones where it may only just one or two people but still you’ve gotta develop a relationship here. The invitation is key. And the other part may be that as you start to develop credibility in your industry, you only get people who come to you and say do you wanna take part in something. And if that happens to you, you need to know which ones you gonna say yes to and which ones you gonna say no. So that’s a big part about what I do with my clients and my VIP level as well. And also we cover quite a bit of this in the attract your tribe program because it’s all relationships. Building your business on those relationships. So, that’s over to you now.

So, in summary, when you’re going to be approaching who are influencers in your industry, to invite them to take part in a project that you’re running, whether that is gonna be just inviting them to something where they may be just only between the two of you or to take part in a bigger project that’s gonna take a lot more coordination but hopefully has even a bigger payoff. When you’re gonna be going that, be very superclear with people, what is in it for them, and you. What can they expect of you and what do you expect of them, but most importantly, remember that these are people and they have worked so hard already to build their mailing list, to build their reputation, respect that, okay? And also remember that you ought be able to take the time to get to know them, to take that time to show that you have joined their mailing list, you’ve been following them, that you really do respect them and that you understand their passion and their uniqueness, because it is those similarities, those shared passions, that are the things that connect people and get them to support you.

So, that’s my challenge to you. Do you have your wishlist of people that you would love to be involving in some kind of project, or even just to get to know, that at the moment they just seem so out of your league? So, number one, write your list of who those people are, and then the next thing I want you to do is; why them? Not just because they’ve got an influencer, not just because they’ve got the mailing list on lock to get exposed. No, why them? Why specifically them? I want you to be able to answer that for yourself for when you’ve got you list of my dream people to do joint ventures with.

And so also for anybody that if you time to do this, approach people if you gonna do projects, I just wanna say, “Go you!” Because you know what, very few people do, very few people say no, they say no for other people, they’ll never say yes so they say no for them. So good on you. So again, even if you’ve been approaching people and you haven’t got the responses that you want, have a look at what I’m saying here and see, does that make sense to you. Can you see what you may have done wrong? And have a go again. Go and approach them again because good on you. It’s because so few people are doing it and so I wanna applaud you for being an action taker. And applaud you if you have tried in the past but haven’t quite gotten the response, applaud you for making that little tweak and then going back again, because really, it’s those that persistence and that building those relationships and having a go, that made those influencers get where they are now. So they’ll recognize that in you, they will, if you can show them that you’re truly seeing them as a person.

Okay! Good luck. I’ve a lot to give. Any comments that you’ve got down below. Please share them. And have you ever been on this side where people are approaching you? What’ve been the things that have worked for you and what things are a total turn off? And if you’re the person that is thinking, “How do I even start?” Leave some questions down below as well and I will really happily come back and take part in the conversation.

Okay, see ya!

7 Reasons Free Coaching Sessions Don’t Work (and what to do instead)

7 Reasons Free Coaching Sessions Don’t Work (and what to do instead)

Do you use free coaching sessions (a.k.a. discovery sessions or complimentary sessions) as a strategy in your coaching, consulting or service business?

If you do (and by the way, this is a strategy that can be great for some businesses, and totally wrong for others)….then are these sessions reliably attracting and converting dream clients into sales?

Signs Your Free Coaching Sessions Aren’t Working

If you find it can be difficult to get people to book in for a free coaching session, even though you know you can solve so many of their problems, then know you are not alone.

If you do get people to book in, you give great value, feel you have built a strong connection and then when you talk about your offerings do you hear “can I get back to you?” or “I just don’t have the money at the moment? Again, know you are not alone.

You see, the way Free Coaching Sessions are usually marketed, offered and delivered is doomed to fail but they don’t need to.

In this total teaching episode of Romance Your Tribe Radio, I walk you through The  7 Reasons Free Coaching Sessions Don’t Work and then show you the changes you need to make so they will attract dream clients and consistently convert to sales for you.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Cheat Sheet Podcast Notes: The 7 Reasons Free Coaching Sessions Don’t Work

Reason #1: Offering a “Free Coaching Session / Discovery Session” Triggers People’s B.S Meters

I know that seems counter-intuitive to the topic we have but be honest with yourself. What do you really think when you see someone offer a free coaching session?

Because it is general, can be open to everyone and easy to book for most people, there is the alarm sound of their finely tuned B.S. Meter clanging in their head.

Why B.S.?

Because no-one gives away free services to anyone and everyone unless they are totally desperate and / or they are saying it is a coaching session but it is really a sales call.

Neither option is attractive and you have lost trust before you even get someone to book a session.

Read on, to discover a better approach.

Reason #2: Positioning Your Free Coaching Session as a “Try Before you Buy” Assumes Rejection

Offering a free coaching session can seem attractive because you are reducing the risk for the potential client. They can “try before they buy”.

But let’s look at what message you are sending here. You are assuming rejection and sending the message “There’s a good chance you aren’t going to like me because I’m not confident I can get you results.”

Even if you don’t label your free coaching session as a “try before you buy”, if in your mind you think this, you enter the conversation with a fear of rejection and your potential client will pick up those vibes.

Read on, to discover a better approach.

Reason #3: Over-delivering on a Free Coaching Session Decreases Sales Conversions

This is the mistake I made when I started out and it is really common.

It stems from one of the following ideas:

  1. I genuinely want to help this person and I have so many ideas and tips to help them.
  2. I am sooo going to impress them with how much I know that they will sign up on the spot.

The result, unfortunately is usually one of the following:

  1. Your potential client is completely overwhelmed, the thought of focusing any more on this is exhausting.
  2. They say something along the lines of….. ”OMG you are amazing, I have so many ideas I never would have thought of….. It’s going to take me a few months to get through this. Can we reconnect in a few months? (yep, this was a really common thing I heard when I first started out and offered free coaching sessions).

Not only does this totally bomb your sales conversions, if you DO follow people up in a month or so, more often than not they haven’t taken action anyway. So not only did you lose a sale, you didn’t help them because they really needed your help to get results.

Read on, to discover a better approach.

Reason #4: You Are Unclear On The Offer You Will Make At End Of The Free Coaching Session

In a free coaching session (a.k.a. complimentary or discovery session) the intention is ultimately for you to make a sale. The thing is, you may have multiple solutions or ways to help people.

If your offer for a free coaching session is not specifically designed to attract people who are most likely to find your offer irresistible, you can spend a frustrating hour discussing problems they need help with that you either:

  1. Do not have an offer that matches their needs, or
  2. You spend longer than necessary narrowing down which of your multiple offers is the best for them.

When you are super clear on your offer, then you can work backwards, to create very focused discovery sessions that attract people who are likely to buy.

The Solution: You may have multiple types of Free Coaching Sessions that lead to different offers.

Read on, for examples on how to do this

Reason #5: A Free Coaching Session Without a Specific Outcome Delivered on The Call Attracts The Wrong People

This reason links to Reason #4.

If your Free Coaching Session is left open and “organic” you will attract people who may or may not be a perfect fit for the offers you have available to sell to them. And, as I mentioned in Reason #1, without a defined outcome of your free coaching session, they will fill in the blanks and decide for themselves, what the outcome of the session will be.

The solution is to offer a very definite outcome which solves a pressing problem your ideal client has. This problem is solved in even greater detail through your offer you have for sale.

Example Focused Outcome Free Coaching Sessions

Here are 2 examples for 2 different offers I have and the types of Focused Free Coaching Session I could offer. I go into more examples on the podcast video / audio / transcript.

Offer: Video Marketing Academy

Specific Outcome on Free Coaching Session: Nail the topics for 6 weeks of video marketing (I can nail this in about 15 minutes of the call).

Offer: Attract Your Tribe Program

Specific Outcome on Free Coaching Session: Nail your most profitable avatar, or I could also do “nail your one-page 7 figure business plan”.

If you make your free coaching session available for anyone to book in for, you can end up wasting your time (no sales conversions) and your prospect’s time (you aren’t the right person for them anyway).

Reason #6: Not Being Specific About Who Is Eligible For A Free Coaching Session Attracts The Wrong People

If you make your free coaching session available for anyone to book in for, you can end up wasting your time (no sales conversions) and your prospect’s time (you aren’t the right person for them anyway).

Now, I know what you may be thinking:

  1. I can help a wide variety of people so I can’t be too specific on who I offer my free coaching sessions to.
  2. If I narrow down who is eligible for a free coaching session I will reduce the number of people who will book in.

The opposite is true.

If people can’t quickly see that your free coaching session is designed specifically for them to help them solve a specific problem they have…. then they won’t book in.

They’ll only book in if they have been exposed to enough of your marketing to have a good understand of who you help. In other words, if they’ve had enough exposure to answer the question themselves, because you haven’t been clear enough at the beginning to let them know if they are the perfect person to benefit from your free coaching session.

Now at this point you may also be thinking that you don’t want to niche your business down to one specific topic or solution.

You don’t have to.

You do however, need to make your FOCUSED free coaching sessions, eligible only to the most profitable avatar (ie most likely to buy), leading to a specific offer.

So you may have 2 or 3 or more FOCUSED sessions available, each one only to eligible people.

An example would be a health coach who helps women achieve weight loss goals. She may have 1 session only for women over 45 wanting to lose weight. And another for women who can’t shake the last 5 kgs.

If not sure what the offer is or who your most profitable avatar is, we need to talk baby.

That’s what I help you do. Here’s the best program to totally nail this.

Reason #7: Offering Unlimited Availability To Book Your Free Coaching Session Reduces Your Credibility And Reduces Sales Conversions

If you are using a free coaching session as a way to convert people to your one-on-one coaching, group coaching or workshops, you need to place a real value on your time.

After all, it is your time and expertise they will be buying.

If it is easy to access your time and expertise for free, then why would they consider paying you what you are worth….when you have sent the message that your time is worth very little to you?!

So, until you have a sales team fielding an endless stream of free coaching session bookings, you need to set a very real limit to the number of booking slots you have available per week. And make this scarcity part of your message.

Action Step

OK let’s bring it all together into a simple message you can communicate to attract the ideal avatar to your free coaching session, who is most likely to find your offer you make on the call, absolutely irresistible.

I challenge you to complete the following message for your business and share below. You never know, your ideal client may very well see your comment and be grateful they found you.

Marketing Script

[promised outcome of session] in 60 minutes or less

I have space for just xxx [avatar description] for a FREE session this week where together, we’ll [promised outcome of session].

Why? Because I know one you nail this step, you’ll be on the fast-track to [achieve final outcome of working with you and your offer].

Who? [detailed description of ideal avatar for this session]

Do You Need Help?

If this script is hard for you complete because:

  • You’re not really clear on your most profitable avatar
  • You don’t have clear irresistible offers
  • You only sell your time, and not a suite of nested offers to leverage your time
  • You aren’t sure what outcome you can offer in a session that attracts the right people
  • You aren’t clear on how to describe the final outcomes people get after completing your paid offer

Then you need me baby!

And the best place to get my help is through The Attract Your Tribe program (which is also a great entry point to working with me as one of VIP clients)

Links and Resources Mentioned

Attract Your Tribe program

Read The Transcript Here

Hello and welcome, it's Janet Beckers here. Today's episode is a teaching lesson, which means get ready to get your pen and paper out, get ready to take notes because today, I'll be walking you through step by step on mastery of a particular tactical strategy that you use, and today's. we're going to be looking at complimentary sessions, a really common technique that is used especially in the coaching profession. And what I'm going to do is I'm going to run you through seven big mistakes that people make if they are offering complimentary sessions. So, stick with me, we're going to work through those seven and as well as telling you the mistakes, I'll tell you what to do instead so that they do work, and then you'll be able to assess at the end if this is something that you want to be using as a strategy in your business.

Now, why am I talking about this particular topic today? Well, I've just finished creating a bonus module that's for the clients who are working through my Attract Your Tribe program. And this is a bonus module on how to sell on the phone, or as I like to think of it is how to have conversion conversations, and there's a few different ways that you can be doing that, and within that, there is the strategy of the complimentary session with all my retake on it. So I've actually been providing a structure, a template to be able to follow to be able to have these conversations. How do put this into your business model and when's it appropriate to use it in your business model and when definitely not. And then also that mindset that goes around so that you can be having these conversations with confidence and actually really enjoy them.

So that's why I'm talking about it today. So I'm going to be covering just one small section of that, but it's going to be really valuable for you. So you're ready to take some notes, and I really love to hear from you. If you're using complimentary sessions at the moment, are you going to make any changes based on what I've shared with you today? Okay. So let's get started. So I'm just going to refer now to my notes so I don't forget any of these seven. The very first mistake that people make is they offer a complimentary session. So if you have heard people say, "Look, I've gota complimentary session available for you or a discovery session," that may be what it's called. What's the first thing that comes to your mind? Well, the first thing for me is this is kind of really desperate.

They just say to me, "Look, come here, come here, come here, come here, and you can have something for free." For me, my BS meter goes up straight away and I'm going, "You know what? I know this is not a free session. I know what you're trying to do is you want to get me on the phone and then you're going to try to sell for me," and it just seems desperate. For me there is an immediate disconnect and immediate distrust. If you're finding that you're not really getting people going, "Yeah, awesome, a free session, I want something free," If you're finding that people were not saying that, they kind of go, "Oh no, that's all right, they're stepping back a little bit, that will be why.

Okay, so if that's number one mistake is just going out there, going "Complimentary session, discovery session," it's on your website booking now, it's for everybody. So that's mistake number one, making it available for everybody and saying, "Here's a free complimentary session." So let's look a bit further, and we'll work out what you can be doing instead. Now the other mistake that people make is they consider what they're doing is they're giving you a bit of a try before you buy, and we'll even use those things of, "You know, what, I'm going to give you a complimentary session, and that'll give you an idea of if you like the way that I work." To me, that is kind of putting you on the, "I'm actually not really confident that I can get results for you, so I hope you like me at the end of this."

Again, it is not positioning you as an authority, as the guide who's going to be able to help them on their transformational journey, that you are not really the person who understands what their problem is and where they're trying to go and that you've got a process to get them there. If you're saying that this is kind of a try before you buy, it means that there's a really good chance you're not going to like me. That's why I've got to do this. So that is not really very good positioning. So if you're mentally thinking of this as a try before you buy, if you're finding that you're using the language that gives that impression, this is not a good thing for you to be doing. The complimentary sessions will not be working for you because people are not coming in there seeing you as the person who is confident that you're going to get results for people. So let's have a look now at another mistake that people make, and as I'm going through, we'll be getting by the end, you'll be working at what you can be doing instead.

Now, this is one of the things that a huge mistake that I made when I started, and you might be very well doing this. A big mistake people make when they're giving a complimentary session is really trying to just give as much value as you can in that time, like a total total brain dump where you're thinking, "You know what, I am so going to impress this person with how much I know and how much I can help them. Then I'm going to try to do as much of that I can in this 30, 60, 90, whatever it is that you set aside. I'm going to help them as much as I can," because then they're going to go, "Whoa, this chick knows what she's talking about. I am so signing up." Big mistake, and it took me a while to learn this one because when I first started in the Niche Partners, which is the business that sort of started out where I would be working with people to help them to get the results, so not just mentoring them, it was a done for you.

So I do everything for them, and get a revenue share, and then that evolved to become Wonderful Web Women, which started to turn into a coaching business. So when I was first starting out, I didn't have mentors, I just was working it out myself. So whenever I got anybody on the phone, I just couldn't help myself but overdeliver, and then this is what would come at the end of it. I would then say, "Hey, so I've got some great programs, you want to sign up for some coaching," and they would just go, "Oh my God, you're fantastic. I have just got so many ideas. I didn't even think of half of the things that you've just told me about and you know what? I've got so many ideas now. It's going to take me a few months to actually go and take action and implement it, but I've got good stuff to start with now. So I am so coming back to work with you in just a few months once I'm finished doing all this."

Literally that's what people were saying. If you're getting conversations like that, just know that that is a big mistake. You can't try to over deliver and impress by doing this huge brain dump, and just trying to help them as much as you can. It's not going to work. You're not doing them a service because, very likely, if you followed them up in a month and said, "How much action did you take on what I gave you?" Very few of them have done anything, I can tell you now, because they're not going to get that. They're not going to go forth and actually do it. So it's not helping them, and it's not helping you with your sales. So that's another really, really big mistake is to try to totally over deliver in that session. Now let's keep on moving on.

So the next thing then that I see a big mistake that people make is not being absolutely super clear on exactly what is the offer that you are going to be making to people when they, at the end of your conversation or sometime during your conversation when it comes to, "Look, this is the way I can help you." So if you've got lots of different things that you could be helping people with, you might have a few different programs, a few different services, and they may be quite different outcomes from each one. If you're getting people onto a free session, you can be spending a lot of time trying to work out what's the best thing for them because they might be coming on wanting to talk about one particular topic, but that's not actually the thing, you don't have an offer around that or your best offer is not around that topic.

So by not being super duper clear on what it is that you're going to be doing, offering at the end, then means that you can't then work backwards to go, "Okay, well, what's going to get the right person onto that call in the first place?" So number one, you've got to be really, really clear at the end, what are you, what are you going to offer? So you may end up having different types of complimentary sessions if you have different offers because you want it to be seamless. So if you are not really clear, and if what you're enticing people onto this free session for does not closely link with what you will be segueing over into for a sale, for the conversion, that's a big mistake to make. It's too general, it's too hard. You've got to try to wrangle people over in the right direction. So that's a really big mistake to make.

So if you're doing that, I want you to be really clear on what is the offer I'm making, and if you're not clear on what your offer is, if you're not clear on the transformational journey you take your clients, on or that your clients themselves need to be on, that's where I come in. That's where I can help you, I've got my programs, and that's specifically what the outcomes are that I deliver through those, is to help you to be able to do that really, really well. So if I've got to you to this point and you're going, "I'm really not super clear on that," then we need to talk, baby. So there will be links below here for you to be able to go and check out the different programs that, hey, we might even get on the phone if that sounds right. So that's an important thing. Know what your offer is, and you will have, if they are very different offers, you need to have more than one type of complimentary session. Now you can see that we're getting a little bit more specific, aren't we.

Now, the next big problem that I see that people do is they don't design the complimentary session to very specifically lead to that actual conversation. So you don't want to be, say for example, one of my programs is, around either a video marketing academy. Now, there is no use me trying to get people to get onto, if that's what I'm really going to be focusing on selling, there is no use me getting people onto the call who really want to talk about something like "What are my offers," or what are my, "What's going to be my best business model," those sorts of things because that's different programs that I have to offer, not the video marketing one. So in that case, I need to make sure that when I'm offering them a complimentary session, that it's specifically around video marketing. So you can see how, depending on your offer, that's what's going to be the focus. So I need to let people know that this is a complimentary session around video marketing. Very, very specific. That's if I'm selling that program. Now that's one mistake.

So now we're looking at the next one, which is, once we've done that, we need to be really clear on what the outcome is. So if you're going to be saying, "All right, we're just going to get on here and we're going to talk about video marketing," it's still not going to be specific enough. However, if you can offer them something that you can be helping them to nail very, very quickly so that on that call, you can be promising them that "You know what, we're going to get on the call and it's going to be this particular outcome." Now this outcome that you're going to be delivering, helping them to do is something that's going to be helping them to realize that there is more that they can possibly be doing with your help.

For example, if, I don't offer complimentary sessions by the way for my programs, but if I was for the example with the video marketing academy, and instead of just saying, "Okay, we're going to be talking about video marketing," I might say, "You know what? We're going to get onto a call and I'm going to help you to work out the first six topics that you can be doing videos on for your business. I might do that. I know I can deliver that, but I know that it's also going to make people realize, "Wow, maybe I need to, how am I going to shoot the videos? how am I going to get confident with that?" And then, you know, "How can I do up all the automation?" So that could be a good outcome if I was going to do that. So what can you be doing, that is a very specific thing.

So people are not going to get that distrust of, "Oh, she's just going to sell me," because they're going to go, "You know what? This is something I'm interested in, video marketing, and here it is that they get you. "I'm going to have this thing. We're just going to be focusing on six topics." So it might be something different for you. It might be, "We're going to work out the first three big steps that you need to be taking to get whatever the outcome is." Also be aware of if something that you know is going to take a longer period of time for you to be able to do, you don't want it to do something that's going to take an hour to do. You want something that you can deliver in about 15 minutes so that you've got time then to have the conversion conversation. So that's the other thing that people do wrong is they're not giving a really specific deliverable outcome from that time to work together. Now moving backwards, you can see I always like to start at the end and move back.

So we started with what you're offering, then we've gone to, "Okay, what is the topic?" Then we're going to want on an outcome that you can be delivering. Now the next thing we're going to do is who's getting on the call? And so this is another mistake that people make is they're not very, very specific about who this free session is for. You only want to spend that time with people who can spend money with you that are most likely to want the offer that you had at the end. So you need to be super duper clear. So for me, in the example of the video marketing academy, I would be saying this is for people who are in business now who want to be able to reach a wider audience using video marketing. So they're in business now. It's not going to be for somebody that wants to use marketing to, he wants to use video to do family shots or something like that.

Or somebody that's thinking, "One day, I might start up a business because I don't work with people who know that one day they might start a business with no idea what on," that's not the ideal person for the program. So very, very specific. You may have a very, very specific thing. There might be a particular gender or a particular age. They might have had a particular health issue, for example, or a particular goal. So be very, very specific on who this is for. This is the big mistake people make it that it's a free session for anybody. No way baby, because that brings us onto the next one, is scarcity. Your time is really, really valuable. So the big mistake that people make is they go, well, signing for a complimentary session. You know, I've got one. It's like it's going to be, "This is all, I've got heaps of time to do this." No, you don't. You've got other things that you've got to do, and you're only wanting to spend 30 or 60 minutes with people who you're pretty sure that it's going to end up resulting in a sale.

So you want to make sure that you're going to get a return on investment of your time. So you can't be doing this, spending this time with people who are not likely to be clients. And so you really need to look at your calendar and go, "You know what, I've only got time to do six a week, so I need to make sure that I can be helping you." So that's a difference. So by making it so that it's really general, that is for anybody, and that you've got no commitment on your time does not position you as being able to give value, and all of those things that make it too general, too easy, are red flags for people that either you don't really know what you're talking about because why would you be so accessible? So are they going to get results for me anyway.

And the other red flag is, "You know what? Nobody would be doing that in their right mind." If they're running a business, they're not just going to keep on doing everything for free in their right mind. Why would they be doing that? I know, it's a sales call, red flag, I don't trust them straight away. So are you doing any of these things? If you are, my challenge to you is to take into note what I've said, those different things that are gonna help you to narrow this down, to make it so that this is actually something that is going to be really easy for you to be able to offer and get the right people so you're not wasting your time with tire kickers, that were never going to be the right people for your programs, and you're wasting their time as well if they're not going to be the kind of people that you're going to be able to help.

So I'd love to hear from you. Are you making any of these mistakes? If you are, don't beat yourself up too much, because I've done that. I've made every single one of these mistakes when I was starting out in my business, and I've helped a lot of people who come in doing that general thing to be able to make it so that they are very specific, and that it can work for you. Now there's a lot more that goes into this on actually how do you structure the calls. Even if that is the right process for you to use, at what stages in your business is it right, and when is it wrong. So there's a lot more that goes into it, and say if you want to know more about that, you would need to be in my Attract Your Tribe program, baby.

So I've got links down below for you to be able to find out about the Attract Your Tribe program. It's something that you can usually access at any time, and then once or twice a year, we run a live session, but you can be able to get into the program there. So have a look and see if it's open, and that's really gonna help you there if you want to know more. Otherwise, leave your comments down below. I really want to hear from you. Have you made these mistakes? And if you only change it, what's going to be the thing that you're offering? What's going to be the big thing, put it down below, and you never know, it maybe appeal to somebody else that is watching this episode, that's thinking, "I need that. That person's talking to me." So use this as an opportunity for other people who are watching this that you might be able to help them as well. Okay? Go forth, have fun, and I can't wait to see what you come up with. Bye.

Success By Intent. How Tracy’s Side-Business grew from 4 figures to 7 figures in just a few years.

Success By Intent. How Tracy’s Side-Business grew from 4 figures to 7 figures in just a few years.

Why is it that two people can have an idea for a great online membership, say helping jewelry designers grow their businesses, then one has fantastic success and the other just never seems to make it work?

They both probably have expertise, they both probably work very hard and they both probably have a passion to succeed.

So why does one succeed?

That’s the question I asked my friend Tracy Matthews, the founder of Flourish and Thrive Academy, a business serving an online community of jewelry designers that has quickly grown to be a 7 figure business.

Tracy’s story is one of Success By Intent and she shares some real gems in this week’s podcast episode.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

We cover 3 distinct topics in this episode:

Visibility, Leadership and Being YOU

  1. The exact path Tracy took to test proof of concept and know her idea would be profitable.
  2. Tracy’s mindset around Success by Intent
  3. The celebration of the first $6000
  4. The thing that made her path to success fast, when she had never had an online business before.

Tribal Leadership

  1. What it means to lead an online tribe
  2. Leader mindset

Growth

  1. What is absolutely necessary if you intend to grow an engaged community online without burning out
  2. How Tracy runs 2 successful businesses and still has a life
  3. Action steps you can take THIS WEEK to create your own success by intent

Links and Resources Mentioned

Read The Transcript Here

Janet Beckers: Hello and welcome everybody, Janet Beckers here! And I’m really excited to welcome you tonight to my lovely friend, Tracy Matthews.

Tracy Matthews: Hey Janet, great to be here. Thanks for having me.

Janet Beckers: Yeaaah. Now Tracy and I got to know each other really well for a Mastermind group that we would go in for a year. Where I’ve got the opportunity like I travel to US 2 out 12 months I was in the US travelling, exploring while I was there and the biggest highlights for me were the amazing people that I got to meet in this group and Tracy really stood out for me. Apart from others. But as you get to meet her. Tracy is just really positive and really enthusiastic. But also, I just love watching you Tracy where you would go, “You know what, I’m going to do this to be able. I’m going to try out this marketing strategy. I’m going to try out this strategy with my tribe of clients to see if this helps with engagement”. Like you’re never content to get stagnant. “Well this is what I’ve always done. And I’ll just keep on doing that.”

Tracy Matthews: Nahhh, I am innovative.

Janet Beckers: I know and that’s just fantastic. And you’re really really open about, “Well I tried doing this, it didn’t work.” “This is awesome and look at those great results” So for me who is somebody, like I love that creativity part of business to see you embracing that with so much enthusiasm but also so much authenticity makes you really fantastic person to watch as well to get to know so yah.

Tracy Matthews: Well thanks Janet. You know, you’re always such a vibrant energetic person in the community too. I always learn so much from you being in that group as well. And I think we have a similar outlook on life because we’re both very positive people. We love and honor people and it’s just, we love being in that tribe. You’re nurturing you tribe too because it is the way all grown together as entrepreneurs which is amazing.

Janet Beckers: Yeah, absolutely. And that tribe is of course the big reason why I’m passionate about what I do and that’s what we’re going to be talking about today. Finding Tracy believing in her business and also because there’s a lot of people who listen to this podcast who are in the creative field. They are either creative people who can’t help but approach things in a creative way or the actual work that they do is creative. So can you tell us quickly about who it is that you serve? and how do you do that?

Tracy Matthews: Absolutely! So I am Tracy Matthews, as Janet said. I served at Jewelry Industry. I teach independent jewelry brands to grow their business with practical marketing and business skills. And we help them launch, grow and scale based on where they are in their business. And I do that through online courses, through monthly membership and we also have a high-level coaching program. And one of the favorite things to do is my podcast “Thrive by Design” started out as just for jewelry designers and now it’s really for creative visionaries. For those people who have amazing ideas and who really want to get their voice heard out in the world and really want to get the right support so that they can move a little bit faster and exactly what I needed when I was starting out and that’s why I do it because I love it.

Janet Beckers: Yeah, that’s fantastic. And the last part that I’ve got to know from just hearing behind the scenes, how you run your business is you have a really quite a thriving community. I mean your business is flourished tribe academy as what you’d like to call it. And it also describes the culture it seems in the people attracted to be your clients because there is that real sense of a real engagement that is happening within your community. Would it be right with you actually being in it? Does it feel that way?

Tracy Matthews: Well absolutely. So you know one of the things that for me, is really important. I’m an extreme extrovert, i like being around people. I like engaging people. I like having conversations with people. It’s like video has been one of my strongest mediums and getting my message to people and I use video a lot actually to engage with my tribe because I think it’s really important but for me, keeping that engagement going is where you get results especially, I don’t know if you’ve felt this way Janet, but I know as a creative visionary and someone who’s started s an entrepreneur with 25 years ago in the 90s and built a business without much anything like there is online today before the internet was even started. The one thing I felt like I was lacking always was support and so I feel like community was one of the ways to do that. Some of the core values of our company, Flourish and Thrive Academy, is like, my number one core value really is to have fun, so I feel like everything should be fun when you’re actually learning and doing it and another core value is to always be learning. And so, when you’re always learning, you are able to innovate and sort of stay ahead of the curve, and so I think that these things have allowed us to build a really strong community because they’re leaning on one another but we’re also kind of like pushing them and I’m pushing myself continually out of my comfort zone to create that support and engagement not only in our groups but our even wider audience as well.

Janet Beckers: Yeah, that’s fantastic. Picking up that point about pushing yourself and out of your comfort zone and that learning. Let’s go back a few years ago, about why you started the business, because you’re a jeweler so you already had a successful business and you still have a successful jewelry business, don’t you?

Tracy Matthews: I have a successful jewelry business. I’m a private jeweler here in New York City or I call myself a jewelry designer, because I’m not actually physically making the jewelry anymore. I haven’t got time for that. But i love it. I have a passion for jewelry. I love working with customers. In fact, I’ve got a customer coming tonight which is super awesome. And I had a great business but one of the things that I’ve felt like was happening to me as I was kind of moving the second iteration of my business was that I had this desire to give back and help others and it started with people kind of reaching out to me for consulting packages and long story short I’m not going to go into the weeds here. This was sort of like the optimistic idea for me starting for Flourish and Thrive Academy because I was thinking that when I started my first business and trying to get that support in consulting help. I didn’t know where to go and the people who were around, it wasn’t really a right fit in the respective budget and also in their respective industry experience. And so I wanted to just test this idea and really push myself out of my comfort zone because a few were asking me for help and I knew that I couldn’t help them so I like took it. I don’t think it was really a gamble in a sense. But I wanted to make sure that this was a proven idea because they already had successful business and I knew if I was going to put energy into growing in education platform in really helping people then I was going to do it a hundred percent. So I wanted to make sure this was the right fit because I knew that that meant I would have step away from my jewelry business a little bit and then I would give it as much love. When I say that, I would be limited to a number of clients that I could check on.. So, I’d give them great service, you know what I mean. So, I was talking to my co-founder. I co-founded the company of my friend, Robyn Kramer. She’s still involved in the business but then, Chief Visionary Officer now and she’s kind of doing her coaching program with the wholesale on the side. When we started I said, here’s what we’re going to do. I’m going to consult with the Launch Manager. I want someone who already knows what they’re doing to tell us the stuff and what’s going to entail before I dive in. Because I want to know what I’m getting in to. And I want someone to show me what to do because I don’t want to waste my time trying to figure this out. Yah, she said “You should pre-sell the course” and so I was like let’s do this. So we got an opt-in, we spent 3 weeks building and doing Lead Generation in a Facebook Group, doing random Social Media. We got 300 people on our list just by reaching out people that we knew. We did a beta launch of the program doing pre-sale. And we sold 20 slots of the program and we would deliver by September. So we got 6-8 weeks to get that done. We did an official launch in September. We have 50 people total take our program at the first get go. We knew that we had an idea. I told Robyn that we weren’t going to move forward because we were both working for free in the beginning. We weren’t going to move forward after 6 months we didn’t turn our profit. It was in our first 6 months, we turned our profit. We made our first 6000$ which has our products and then we launched our program fully in January of the following year. So we spent 6 months like from the middle of the year to January, building it. And that January, we had 125 people join our program for a different price point, so much higher. It was real. We knew that we had something. We knew that it was good. Many of our first students 6 years ago are coaches and have programs now which is pretty awesome because they’ve learned so much from us. And it’s been an amazing way to leverage what we teach and leverage myself because they know everything that I teach. I don’t have to be the only person teaching it which is awesome.

Janet Beckers: Yah, there’s a couple of things that I really want to point out to people who are listening is because a really cool part of this particular podcast is I want you to take action. So there’s a few really important action points there that Tracy’s mentioned that really make a difference between if you’re going to be a person who’s got an idea and let’s get this happening to a person who’s actually positioning themselves, “You know what, I’m going to build a tribe and I’m going to be the leader. ” There were a couple of things, one was having that reality check, “I have an existing business. I’m only going to do this it it makes me the money. I’m not going to hold on to this because it’s my love, it’s my passion. I’m going into this with the mindset of a CEO.” And so I think, that’s a big thing that a lot of people miss. they’ll just be going like, “Yeah, this could work. It could work.” Yours was, “It’s going to work in this time and I’m going to reinvent the wheel and let me get somebody who can get me there.” That makes a huge difference.

Tracy Matthews: Oh my gosh, it saves so much time. I can’t even like.If that’s all anyone does, it’s just have someone tell them what to do, people buck in investing programs, coaches or consultants. It is the best spent money ever. I will always continue. We were spending tens of thousands being a mastermind group and my business tripled when I was in that group and put me over 7 figures and so, I’d say that because without that group I know that wouldn’t have happened because the ideas, the guidance, the camaraderie, the support that I got from that group helped me get to my next level. So any level in business that you are, like you’ll always going to need those kind of people. They kind of push you beyond what you know. And you’ll move so much faster. And I always say, “Invest in your business. Invest in yourself.” because who wants a place they’re trying figuring it out doing text stuff when you’re not good at that.

Janet Beckers: Absolutely, explore those things that you feel like you’re doing your business stuff because you’ve been really really busy working out on how to add a plugin on your wordpress site. That’s much better if you’re going to be a pro in this side of business. That’s a really important step why Tracy is the person who succeeded in this nation and continues to succeed rather than being one of the many others who thought, “This is a great kind of deal. ” And the other thing that I really think is an important thing for people to notice here, I absolutely love how you shared that you didn’t try to go out and find the most sophisticated and complicated ways to start with all your mailing list. And that if I didn’t have.. You used your existing networks. You used your relationships. And with 300 people, that was enough for you to launch your proof of concept. That is a such a huge lesson for so many people because they’ll go, a lot of chance, people will go look “I need an evergreen webinar.” And they even haven’t tested every single thing that is happening. Is there actually a demand? Have I got the offer right? Whereas you just demonstrated it beautifully, you’ve got your existing relationships ask people to share things. You know just ask people. It’s really really simple. It’s not glamorous. It’s not fully automated but look where it led you.

Tracy Matthews: And I also think in this day and age, depending on what the offer is, sometimes like, having that personal attachment like really reaching out individually makes it such a bigger impact to someone saying yes especially if you’re selling high ticket, than trying to automate everything. We just had a launch recently and we’re just trying to capture some more numbers where we’re doing some unsophisticated things just to have conversations with people to invite them in the program because we wanted to get a couple more people in here. LIke 10 people. I personally spend time DM-ing people because I know how it drafts like what they’re objections going to be and help them overcome it so that they will just take a leap. While I don’t do that all the time because I don’t have the time to do that. My fingers are on my phone. You know, DM-ing and instagram people. But in the meantime, I have this personal touch I know some of this people will be fans for life because of that. Because they’re actually talking to you.

Janet Beckers: And, that’s brilliant. That’s really good. I tis bringing out that even if you’ve got a lot of support team, and we’re going to talk about it in a minute, and you may have already a lot of stuff already automated. Recognizing that even when you’re not just in startup that the conversations are really really important. And another great lesson for other people to take, don’t feel that if you’re having conversations with people. If you’re getting on the phone or if you’re doing it by private message that you’re not sophisticated enough, that you’re kind of playing small game. There’s a lot of people seem to think that. That that’s actually how the sales happen. It’s really nice to hear you say that at the beginning and also at this stage where you’re doing so so well. Now, there’s another thing that I’d really like to talk about because this is something that you do really well Tracy is we tried, and we’ve talked about that engagement that you have. You’re also, you’ve got a jewelry business, like you’re consulting straight after here with the jewelry design. You also have this successful and the continuing to grow the community around the coaching. Now, I love how you spend just a little bit of time talking about, how on earth do you manage to keep that engagement going with so little time. I mean there’s so much tracy to spread around. You’ve already said you’re the Chief Visionary Officer. You’re not Chief Weak Officer. So how do you do that? How do you keep that engagements and still not have to make everything being done by you.

Tracy Matthews: Janet, I look forward to the day where I don’t have to call myself the CEO of this company anymore. My brilliance is really coming up with ideas and working on the big relationships and inspiring people to take action and sharing my stories and how those stories relate to business ideas. That’s why I love my podcast so much. I realised a long time ago because I’ve been an entrepreneur for over 25 years that the people you surround yourself with are a direct correlation of how successful you will be. And so, I learned the hard lesson, a lesson the hard way on my first business that I probably needed to restructure and hire some different people and I did it. I kept the wrong people on my team for a while. And I love them all for different reasons but you know as Ryan, our mentor used to say all the time: “The people that got you where you are aren’t the people who always get you to the next level” So I worked really hard to build myself an amazing team and the team comes in a lot of forms because when we first launched a high-level coaching program/mastermind group for Flourish and Thrive Academy, it was just me and my co-founder coaching. And I realised that when I want coaching, well, I liked it when it was the right fit. Wasn’t always my jam whereas Robyn really loved it and I’m always thinking of how can I scale this and leverage the people who are best at doing X, Y and Z because I know that I’m not good at everything and I’m okay with not being good with everything. In fact, I tell people that I’m not good at that if I can’t do it. And so, I spent a lot of time and it’s been definitely a progression. You know, we started with our internal core team. I have someone who actually runs the business with me. She’s my business manager and she kind subjects that role a year and a half, or two years ago when she came back from maternity leave after being with the company for a while and that’s been a game-changer for me because I’m not, it’s helped me manage lesser people so i can manage what I do best at, come up with marketing strategy and creative ideas, but more than anything – around 2 year ago, I hired a couple of other core team members, one of them was launch manager, another one was a community manager another one was a writer because those were all the things I was doing. I was spending a lot of time writing, I was spending a lot of time figuring out how to launch things, and also managing the community. And being able to make that investment in team and we started with small, smaller hours and they were all willing to take more hours and as we grew, it helped free my time enough, because they were doing the heavy lifting that i didn’t necessarily need to do. And now we have like a system set up where I know exactly where i need to be, when I’m going to be responding and commenting on things and it helped, it gave me this phase where I can structure the new group when we decided we’re not going to continue our version of the Mastermind program or creative coaching group around exactly what people needed that was really best served if we hired coaches and many of them are actually former students. And so basically we have about 15 coaches on our high-level coaching program. They own a lot of businesses and a lot of them are agencies or business or they’re jewelry designers themselves who have done something really well, now they’re teaching other people how to do it. And it’s been pretty incredible and now it’s allowed me to offer amazing service to the people who are invested in our highest level. It’s allowed them to get amazing value. We are about to go out for our first round of renewal, the program’s been around for less than a year. The official renewal date is January 1st, that we didn’t intake like around October of last year and we did a little intake survey. We have 80% of original people who joins and continue. To me, that’s a huge win because that means, they’re getting results. And in that results, they want to continue getting support and it’s been really exciting for me to see how building the right team around you and really stepping into what i’m best at which is doing the high-level stuff. It’s consuming a lot of ideas, it has allowed the business to grow and I look forward to more growth when I can really do that more and we’re working on that right now with the team. It’s exciting and it’s fun and we were talking about when you’re restructuring and that somehow it’s a lot of work. And I’m up for the challenge because I am excited to see what happens on the other side because I know that’s how you deliver. That’s how you really deliver your brilliannce to your tribe. And step in to what you’re best at. And everyone’s got their fit. For me, it’s talking a lot and showing up on video and doing podcast. So

Janet Beckers: Which is kind of like my vibe as well. So, I really get that. And you know what, what I just absolutely love and this is for people who are listening about what you can take internally in your business is there’s a couple of things that I thought were really powerful lessons. Number 1 was like knowing what you’re going to and you’re just really happy to not be knowing… You acknowledge that you don’t need to do everything. And then the other thing that I thought was really powerful was a lot of times people seek the need that person, and they’re going to bring that person on full time. Who’s going to be their OIC, who’s going to be basically everything that I don’t want to do. And they’re always looking for this Holy Grail, this person who really never ever exists. I love how you went “I need someone to do this, this, this” and just brought them on for a few hours each to start with. And then built from there. that just means that you can free yourself up so much. That it doesn’t have to be something that mean I have to have reached this stage before i can possibly afford to bring somebody else on. It’s a really smart way to do it I think, Tracy.

Tracy Matthews: Thank you. Yah, I think I used to make the mistake of trying to hire someone to be everything to everyone. And when you’re running a small business, you know sometimes, most of the time you don’t have full time hours for people until you’re dealing multiple figures. Honestly, you just don’t. Unless, I mean, in my jewelry business, in the first one, i needed full-time production work, but oftentimes it was patched together by part-time work with a bunch of students because they were going to school and learning. There are different solutions out there that I think people don’ think about, about how you can get stuff on your plate. You can also hire people just for a project. It doesn’t have to be ongoing. And if I can leave with you with anything. Like if it’s the one thing, is that you suck at a lot of things in your business and it’s okay and I don’t want to have any shame about that. The best thing that you could ever do. Is to get people in who can take that at stuff out of your plate as soon as you possible can even in the short term of it even if you’re not getting paid as much and you’re taking out, I don’t want to say taking out the profit. But taking out.. Maybe just like a slight little bit out of what you might put in yourself. Only because like that will allow you to focus on the things that are actually going to help you bring more money in like sales which as the CEOs or the CVOs as they like to say the Chief Visionaries. You are always going to be the best salesperson for your brand. And tell you how to train another salesperson to do that for you. And that has been the case in my entire life. It doesn’t matter what business I’ve been in. I’ve been the number 1 salesperson for all my businesses but someone else heard the sale like they never satisfied. This doesn’t work. And so, if you can just think about that, if you were focused, if you were spending all these time 5-15$ tasks, if you free that time to focus on the 500-100,000$ an hour tasks. How would you be able to grow faster. And if you don’t, you’re always going to be a big bottleneck of that career in your business and you’re going to stunt that growth and you won’t be able to grow as quickly or get to the place where you really want to be.

Janet Beckers: Yeah, that is a really perfect note for us to finish on I think is that big lesson of stepping up and deciding you know what I am the leader, I am the Chief Visionary Officer. I love that term. I’m going to use that. Mostly, yes we have the CVOs, I mean just having that decision that what if I’m going to step up then absolutely. I am going to have to support team and I love that thing of just bringing the name for a few hours and making it happen is really really powerful. I’m so grateful for you time today Tracy. so for everyone who’s listening, for them now, how are they going to stay in tracy’s world, what’s the best place for them to go and finding you a teammate

Tracy Matthews: So the best places, you can find me in Instargram, @traceymatthewsnewyork. I know Janet will link it in the shownotes about my name is terry Cy Matthews Ny or come to the Thrive by Design podcast. You know I launched it only for jewelry designers but I’ve been told over and over, it’s overall great business advice for people who are visionaries or creatives because i speak through my lens of getting support, hiring the right team, figuring your way around like marketing strategies and coming up with innovative ideas because in my opinion it is the innovators that stay ahead in the curve and are testing something different and not resting on their laurels . You’re the ones that thrive and continue to succeed and so we talk about of fun stuff like that and i want to invite you to listen and if you can just check it out on Itunes. It’s called Thrive by Design or anywhere podcast are.

Janet Beckers: That’s brilliant so we’ll put links so if you’re listening to this overnight, you should come by to the Romance Your Tribe with site romanceyourtribe.com and you can listen to all of our podcasts there and you’ll find Tracy and you will see there it’s got there output link to everything so there will be links to Instagram, to the podcast, to Tracy’s website so you can go and connect Tracy and having a world of Tracy that would be much richer for you.

Tracy Matthews: Thanks Janet

Janet Beckers: And one of the best things that you can do if you’re listening to this podcast is you know, Tracy and I taking the time out to, you know with a great opportunity for us to catch up, but also give some faith back and tell Tracy what action you had taken this week of you listening to her advice today. That is one of the best feedback you can give. Bye everybody and thank you so much Tracy for your time. And i’m going to let you go now to go and design jewelry with this lucky tribe. Thank you for coming over. Bye everybody!

Facebook Groups For Customer Support. A Decision Process

Facebook Groups For Customer Support. A Decision Process

In this week’s podcast, we look at Facebook Groups. Specifically using Facebook Groups to provide support for customers of your programs, services and coaching.

You see, I use Facebook Groups to provide support for 4 different programs I offer and even though this is a brilliant way to support your clients and allow them to connect with other people on the same journey, there are some real draw-backs for the business owner.

I often get asked “should I have a Facebook Group for customer support?” and my answer is always….”well it depends”.

It depends on the way you answer a set of questions I will ask you because not every program SHOULD have a support group. So today, I walk you through the questions you need to answer and a process to make the decision that is right for you, your business and your customers.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

Here’ a few things covered in the lesson:

  • What is a Facebook group and how do you decide if you need one?
  • Alternatives to providing support and community-building
  • How to pick the right kind of Facebook groups for your programs
  • Creating a “VIP” group that everyone wants to join
  • Encouraging engagement and keeping your Facebook group alive
  • Making a membership program offering around your Facebook group
  • Deciding on how many Facebook groups you need

And more on how it could positively help your business!

Links and Resources Mentioned

Romance Your Tribe Facebook Group

These are the programs I mentioned that I run customer support groups for:

Read The Transcript Here

Hello and welcome, Janet Beckers here.

This is a special edition of Romance Your Tribe Radio because it's total teaching rather than an interview. So today I'm going to walk you through step by step through the decision process on how to know, number 1: Should You be having a Facebook group that you use to support your clients in any of the programs that you have? So should you have a group? And what are the alternatives. Then we're going to look at, alright if you are going to have a group, what are the different ways that you can be structuring this if it should be a short term or long term, paid? All those sorts of options.

We're going to look at the options that you have and how do you make that decision of what is right for you in your business. And then once we've done that then we're going to have a look at how many should you have because you have different offerings and if you have different levels of support, how many Facebook groups should you have to provide support to your clients?

So today's objective, really, is to walk you through: how do you make that decision so that it is right for you in your business? So you don't need to change it later on. And so you're not going to get trapped by the wrong decision. So that's what we're going to be doing today. And in future episodes, I'll talk more about well if you do have a group, how do we make it work? That itself is another whole big topic. But today let's get this first step now as specially for your paying clients in supporting them.

So I hope that this is going to help you. I would really love to hear from you. Any comments that you have please leave them down below and if you have any friends or colleagues that are making this decision at the moment please forward this on to them so this can help them.

First of all let me explain to you why I have chosen this topic to teach you and guide you through today. On today's podcast episode. So you've got a bit of an understanding about why is this important. Well today this was a question that actually rose from one of my new Attract Your Tribe Accelerator Program members. Because I have a private Facebook group for my Attract Your Tribe clients and then an extra private group for my higher end members. My Accelerator clients and my Rising Stars clients.

So this was actually a question that arose in one of the closed Facebook groups that I used to support my clients. Now, she wasn't asking specifically about why I do what I do, but what she was asking was for her own business that she is using my model of the Listed Business Model so that it simplifies your business and it allows your clients to be able to choose what level of support do they need to be out to get their results.

Now because she has different levels with her Listed Business Model, how many groups should she have? Should she have a group anyway? So the reason that this topic has come up has been a direct result of me providing that service to my own clients. Now I was able to give her very specific advice for her business. To give her specific guidelines that I know from knowing her business that's going to be the right option for her. But for you I'm going to walk you through: How do you make that decision?

Okay so let's get going and I've got links for you down below if you'd like to know about the Attract Your Tribe Accelerator Program. Because at the time of me recording this and sending this to you I'm actually opening that program for people to join me so I've got links down below to an information sheet so you can find out all about the program and see if it's right with you or you go to romanceyourtribe.com/ayta. Which stands for Attract Your Tribe Accelerator. So a-y-t-a or lower case. Alright let's get stuck into it.

Now To have a sip of water. Lots of talking.

So let's work through the decision process. So to start with before we even decide should you be having a Facebook group specifically for supporting your paid clients? Let me just define what a Facebook group is for you. Because I don't want to make the assumption that you already know what it is because this is something I do find that people get confused about. They will often refer to their business page as their group or they might refer to a group as a page and that's okay if you make that miss-that mix up. I'm about to clarify it for you.

On Facebook, you will have your personal profile page and that's where anybody who joins will have that and that's where you know you will have your friends that join you. And that's what you're seeing when you see if you write something people will see that coming up in their thread. So that is just your personal profile.

Now if you have created a page to represent your business or maybe your personal brand, then that is a business page. And so that is separate to your own personal one. So for me, I have Janet Beckers if you go to Facebook. But I also have my personal brand which is Janet Beckers Author. And that's where I do all of my business posting through. So that's my page.

Now if you have a group, you can have a group that is associated with your business and that can be, you might decide to make it a free group. You might decide to make it one for your clients. You can make it so that it's public which means absolutely anybody can join and everybody can see what's happening. And then you can have two other levels of privacy which mean either that people have to apply to join. They can see who is a member but they don't know what's been talked about or it can be completely closed where they can't even see who the members is and they can't find us. It's sort of like the secret club. So that is a group. So that's what we're talking about today. Those groups and specifically those groups that have got privacy level which means it's only your clients who can join them they have to apply and you have to approve them. And we're associating those with your business page because it's all about your business. So that's what we're talking about today. Those facebook groups that are closed and people can only apply for them because they have a privacy level. That means that only your clients are going to be in there. So that's what we're talking about with Facebook groups.

So first of all, let's look at other alternatives to you having a Facebook group to support your clients because don't just assume you have to have one, okay? So let's look at what the main obvious alternatives are that you can use. So number one, is if you want to have a group like this you don't necessarily have to do it through Facebook. You may through the software that you're running your Website through. You might be able to have a forum. Now I have that capability through the program that we use which is 10x Member Pro. Anyway I got the link down for you below show you can go to romanceyourtribe.com/M10. Yeah. You gonna have a look there. That's the program we use. It has all of that built in. So if I wanted to I could be running my support groups through there. So you might have that through whatever you're using to run your membership area or for wherever you've got all of your coaching provided through. So that is an alternative.

The thing that you need to know with that is people have to actively go there in order to interact. So there has to be something that entices them over and for that and a lot of it is going to be, is this any kind of social interaction happening there in the group? So for that to work, you need to have a minimum number of people. Now I'm not going to give you X number of people because it's not necessarily a number. It's a number of engaged people.

So you can have a smaller number of people who are highly engaged. And your programs may really encourage that interaction. Mine do that. They will say here is the exercise. Here's the worksheet is the template. Go and do it. Now come to the Facebook group and answer this. Give this feedback to people and then celebrate. So they're always being referred back.

You can have a large number of people but if there is nothing that's encouraging engagement, it's still not gonna work for you. So just know that you have to have at least a level of membership that is engaged before that's going to work for you. How it's a ghost town kinda sad. So that is one alternative.

The other alternative is do people need to have a group for support. Maybe email support is going to be enough. That might be all they need. So do you need to have that group anyway?

The other thing is, do they even need your support? Maybe what you're offering doesn't really require them having a sense of community that need to connect with other people down the same path. They don't need to have your ongoing support and a place for them to be able to ask questions and get feedback. They may not need that. Especially if it's a low price program, it could be an overkill.

So the other alternative is nothing. So nothing. Just email support. Or you might decide to have another member's forum or have a Facebook group. So that's the first decision you need to make.

Now, if you have made that decision at the end of this point. “Yes. I think a Facebook group to go is the way.” Now let's look at your next decision point.

Now your next decision point is going to be, right. If I'm going to have a group, what's the different models that's going to work best for me in my business? So I'll run over the obvious ones the main ones for that. So you've got an idea on which is going to be the best for you and a lot of this is going to be on how specific the program is that you have sold. And also is that program something that is done and dusted in a short time or is that something that's going to require some ongoing support. So these are the first questions you need to ask yourself.

If your program is something that only needs to go for a very short while and if it is something that everybody is starting at one time, so you may have done a launch of a program and it's an eight week program. And really everybody should be done and dusted in that time and you don't want to provide any support after. So in that case you may only need to have like a pop up Facebook group. A short term. And you're very very clear with people that this is what happens. And at the end of this period it will close. And let them know if they need to they might have some other way that they can get support after.

In that case having a very short term one is a great option for you. No if you have a program, for example my Cool Cat Video Marketing Academy is this is also a card program that you know within eight weeks done and dusted. Most people have done it. You know they've they've got confident video. They've got a suite of videos. They've been implementing and now it's they're just going to keep on going. They may still not keep on referring to the program but they're not going to need a lot of support. You know they get confident in skill quite quickly.

So for that I have a program that has lifetime access because really I only going to have to actively support each individual for a set amount of time. It's not going to be going on for years. But it's an evergreen program which means it's always for sale. So they'll go through times when somebody will go get lots of support and it dies down. That's okay. So that's an example of one. Either if it's everybody coming in at once, you may want to close it. If it's an evergreen program, you might be comfortable to leave it to go for a lifetime because you know you're not really giving ongoing lifetime support.

What is another option? Another one is you may decide that you are… you might have your programs and maybe a few different programs but the kind of support that people will be getting, is going to be pretty much the same. It's not going to be really, really different. So you might be able provide all of the support for different programs through the one Facebook group. Now for me I don't do that simply because in the video program, I'm really actively encouraging them to do Facebook lives and encouraging them to post lots of videos.

Now I don't want that happening in a more general program because it just gets too overwhelming for people. So that's the reason I don't do that. But your programs may be that you can support multiple programs through the one community because it makes sense and that could actually work quite well to help you're upsell because you may be providing support to a person doing a program and people go "Oh that sounds like it's a really good technique that you are doing". How do I get that template that you're talking about? So then you can upsell that can work. So you might decide that you're going to have a program that all of your support can be done through.

You have an option here. Am I going to make it so that program is lifetime? Or am I going to make it so that people have to pay a monthly fee or a yearly fee to get access to it? So however you decide if that is going to be one where you're thinking you know what, the support for it. You know, some people are going to use a lot. Some people aren't but, I love the idea of building up a huge momentum so that people are you know it becomes the place and people want to buy my programs and I can be part of that community. Because everybody hears how great it is. And you know, you'll get people who are active. They have their seasons and they come and they go. So you might decide, “yeap I'm just going to keep it”. So it is lifetime access. Knowing that down the track you might change it and you can either tell those people six or so a few months notice, it's all going to be paid or you might go “you know what, anybody that's already here. You've got lifetime but everybody else new is not.” So you're not tied in these is what I'm saying there. So you can decide lifetime access. Now I do this with quite a few of my programs. And myself with the option that I can change it down the track.

Now the other one that you might do is you might go “you know what, I know that what I'm doing through that Facebook group, the things that I'm delivering or it could be delivering through that group is a standalone offer on its own. It's really attractive on its own”.

You might be doing things like running training, special training through there. You might be doing video hot seats. You might be you know doing get shipped down there. You could be doing lots of different things. So you might be going this on its own is its own program.

So in that case you might make it so that it's an membership fee and perhaps with your programs that you offer, you might give three months, six Months, 12 months access and that's how you provide support for everything. So this is a decision that you can make here.

So first of all when it comes down to it if you are going to have a Facebook group for customer support, then making that decision is it short term? So you're only going to be using it for a little while in which case you either make it sorts of pop up and it goes. If it's all set to one start time everybody starts at the same time. If it's an evergreen product that is always for sale but people will only need support for a few weeks, you can make it lifetime. If you can provide of support through one group and it's likely to be ongoing support, then you can make the choice of full time so lifetime support and build up the momentum. Or you make that Facebook group itself a product offering and then you provide that's a monthly fee. You can go either way.

So that is your next decision point. Short term, long term. If it's short term or long term is a lifetime or is it a set amount of time for a price? So that is your next decision.

Now, one last decision to make before you can decide if a Facebook group is going to be the best model for you for supporting your clients. And that is, if you have a listed business model or if you have numerous products, how many are you going to have? Keeping in mind that every time you add an extra level, an extra membership, an extra Facebook group, sorry. Then it is more work for you because it takes active work to keep the momentum going in a group. To keep the engagement going. So just know it's not just a matter of popping up another group, you're going to have to support it.

So that's number one you wanna keep it to a minimum as possible. So if you're keeping it as a minimum possible, why would you have more than one? So this is where you make the decision with your nested model. And that will be if I've got higher end clients, should I be having an extra group just for them? And how many of those should I have? Should I have one for every program? Or can I can buy my VIPs into one group?

So first of all make the decision. Do they need a group? You may very well find that they are going to be totally cool in just your main group that you providing the customer support for for your programs because your VIP is make it on life support otherwise through whatever else you're including, which might be group huddles. It might be private email support. It might be one-on-ones. Whatever you doing with people good enough. They don't need the extra level.

However, you may need that if those people want a really good chance to be on the board and support each other. And also if you are providing constant feedback to them may be a part about what you deliver and it's going to be more effective for you to do that in a group format so that everybody learns. So make that decision. So that's what I do for just for my VIPs, my Rising Stars, and my Attract Your Tribe Accelerator people they go into a very private group because that's my priority everyday and that's my team's priority. They know to look for questions in the and to help people and to give more detailed and personalized responses.

So we have that for that and then we have the other one for our paid clients to support them. So make that decision for yourself because you're going to have to put the word in. So make sure it's going to be best for the client and best for you as well. Now the other side that you will have for that is that group that is the VIP. That is something for her other clients to aspire to be part of. And so it becomes also an aspirational thing to be able to get into the inner circle.

Okay so I hope that that has helped you. I'll give you a bit of a summary on the decision process that you need to go through to decide: is a Facebook group the right thing for you to do to be able to support your clients? And if it is how do you know what is the best way to structure that and how many do you need? So I'll just summarize that for you.

So that is going to be really really easy for you to make that decision right now. Okay. That's the whole idea of why I do this free training for you is because I want you to be able to make a decision now and take action this week. So sit yourself this intention if this is if this is a question you have I want you to go through and make that decision either right now or, set yourself half an hour or so to go through this and make that decision yourself.

And once you made the decision be at peace with it and make it happen don't second guess yourself. So I'll run you through a summary of the process that you need to do to make the decision. And then go get 'em. OK.

So number one do you need a Facebook group at all or do you think the alternative? The alternatives are that you may have a membership forum. That You may just provide support through email or you might have nothing at all.

If you have decided that you are going to have a Facebook group to support your paying clients, then you have other options? Is this going to be a very short term support? And if it is short term is it going to be a pop up because everybody starts and finishes at same time? Or is it going to be one that you just say it's lifetime access to knowing that people will use it a lot for a short time and then probably you know just fade away and that's okay. So is it going to be short term and is it for lifetime or pop up?

The next one if it's not short term if they're likely to keep on wanting support and wanting to interact because it's a longer process, they need to make the decision of is it going to be lifetime access or am I going to create where I'm delivering through there as its own offer and it becomes a membership offer on its own that you can. Then you can be providing certain times-certain number of months access to for people who are clients.

So they are making that decision on how to structure the offer and in the last one is how many do you need. And the lesson here is the less the better both for you so it doesn't confuse quite as well it should be. And also it's going to increase your work. So the less that you have, the better.

And if you can-if you do have VIP clients decide if they need to have their own separate one. And if they do over deliver through there so that you're really supporting them and also make it an aspirational place. So people also want to be able to work with you on a higher level just to be able to interact with the people who were in that group.

And again, you can make the decisions whether access to that group is lifetime, which normally won't be at that level, or if it is associated with there being part of a program.

Okay. I hope that that has helped you to be able to work through a decision process so that you know if a Facebook group, and what type of Facebook group, is the best solution for you to be able to provide support for your clients as they go through your programs.

Now, if you would like some help on even structuring what are your offerings, what are your programs. If you'd like to get super clear on things like, what is the transformational journey that I take my clients on. What are the steps that those that that journey is and how uniquely help them.

If you like, then how to be able to position that so you have a trademarkable language? You have a trademarkable system that sets you apart from everybody else and then how do you structure that into your offerings so that you really stand out from everybody else in your marketplace.

And then to make that so you can make your sales, so you got a really fantastic presence online. How you've got a great content strategy that fits in with your sales, and a list building strategy that works for you. If you would like to get all of that foundational work done in your business in a shorter time as possible with my support, then let me know, baby. That's what the Attract Your Tribe Accelerator program is all about. And so you will see links below to be able to find out a bit more about the program and we can just hop on the phone and see if it's right for you. I can answer questions and I'll see if it is right for you. If it's not I'll let you know and I may have otherwise I can help you. But that's the best way for us to find out.

So the links are down below here if you are on the website. Otherwise go to romanceyourtribe.com/ayta in lowercase. That stands for attract your tribe accelerator. So a-y-t-a romanceyourtribe.com/ayta and you can get all that info. See if the program is right for you and lets just totally get this fantastic, simplified but powerful system set up so you can just get out there and make the difference you are meant to make.

So, if that sounds right, I'd love to hear from you as well. I'd really like to hear from you has this helped you make a decision. If it has. Tell me what your decision is down below. I’d really really like to hear. If you already run a Facebook group for your clients and you have some experience, some things that you have learned from choosing the best model or not choosing the best model, or a reality check on what's involved, I love to hear your comments as well.

So leave those down below because that will help other people who may be watching or listening to this podcast. You know that can be learning from your experience as well. So that would be wonderful if you have some good nuggets of wisdom to share as well with everybody here.

And please pass this on to any of your friends. And if you've enjoyed this episode, I'd really appreciate if you would go to iTunes, or if you use a different podcast directories, that's cool. But go over there and give an honest feedback. I would really appreciate if you would give a rating and give a comment that means a hell of a lot to me and helps other people to be able to find me and for me to help them as well. Okay.

Bye!

The Abundance Paradox and How It Can Make or Break Your Business

The Abundance Paradox and How It Can Make or Break Your Business

Tell me I’m not the only one……..

You’re on Facebook and you see a post, or video, or ad from someone who is doing EXACTLY what you are doing in business, or intend to. And they are doing an awesome job!

Or you open an email from one of the numerous lists you are on to keep up to date in your market, and someone has launched EXACTLY what you have been thinking of doing….. and they’re doing an AWESOME JOB!

Your heart sinks and you think……. how can I compete with that?

OK I KNOW I’m not the only one. It happens to all of us and here’s some news…It’s not going to stop!

Enter The Abundance Paradox.

In this episode of Romance Your Tribe Radio I share exactly what the Abundance Paradox is, how it can make or break your business and what you need to do so you thrive in the paradox environment.

Plus I talk about love songs and Italian restaurants and the lessons you can learn from them.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

  • Why this topic was raised in the private Facebook group for The Attract Your Tribe Program members
  • Situations when the Abundance Paradox will hit you in the face
  • The flip side of the paradox
  • What love songs and Italian restaurants can teach us
  • The steps you need to implement so you benefit from The Abundance Paradox
  • How to write your own love song for your business.

Read The Transcript Here

The Transcript will be available soon!

How To Sell Tickets To A Pyjama Party for $1000 Each

How To Sell Tickets To A Pyjama Party for $1000 Each

18 months ago, if you had told Kathy Goughenour she would pre-sell 23 tickets to a pyjama party for up to $1000 each, a year before the party was held, she would have laughed in your face.

And laugh is something Kathy does a lot, as you’ll hear in our inspiring interview below.

What makes Kathy’s story even more inspiring, is 18 months ago she refused to be seen on video, avoided photographs on her website and social media, and even though she had a successful business training women to become expert virtual assistants, she kept her visibility almost non-existent.

The reason? She was worried when people saw her in person, they would realise she was older, grey haired, unglamorous and they would not take her seriously.

If you’ve ever avoided “putting yourself out there”, worried it will damage your business instead of growing it, then you are going to love Kathy’s story.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

This interview is divided into 2 topics:

Visibility, Leadership and Being YOU

  1. We explore WHAT changed for Kathy and the hilarious way she debuted using video in her business.
  2. WHY she stepped up and the huge impact this had in her business.
  3. We talk about leadership, pyjamas and the pyjama party story

How To Build a Expert Virtual Team

Kathy’s expertise is coaching expert virtual assistants and her approach to building a virtual team is quite different to most people.

We discuss:

  1. Local country versus Pilipino virtual teams
  2. How much to pay for a virtual assistant that can become a project manager for you
  3. How many hours you need a virtual assistant for and how to manage your costs

Plus Kathy shares how she can help you find an expert Virtual Assistant.

Behind The Scenes in Photos

As you heard, Kathy and I are close friends who met while enrolled in a high end mastermind in the USA. We have spent numerous times, “midnight masterminding”. I thought I’d let you see behind the scenes, the 3 stages of Midnight masterminding. After all, business is meant to be fun!

Action Steps

  1. Embrace the feeling of “scarecited” because that’s where the power is (that tingle of excitement when you know you are going to do something wonderful, but it scares you).
  2. Go and shoot a video now. It can be Facebook Live, Instagram, Youtube, podcast….it doesn’t matter. Just step out and take the first step.
  3. Come and share your video with us in the Romance Your Tribe Facebook Group so we can cheer you on.
  4. If you’re ready to build a virtual team and need help deciding WHAT to outsource and help find an assistant you can trust, take up Kathy’s offer for a free consult and introduction to one of the professionals who have graduated from her academy. See deets below

Links and Resources Mentioned

Read The Transcript Here

The transcript will be available soon!