Christmas Conversation Tips

Christmas Conversation Tips

Not many sleeps now!

As we head into the silly season we are also heading into the “have fun and surprisingly do great business networking” season as well.

In this week’s quick episode I share with you 1 simple sentence you can use that is guaranteed to get the conversation moving in the direction you want and you know what?

It works magic at social gatherings, networking events and around the table on Christmas day when you are sitting next to the nephew / sister-in-law / boyfriend-of-second-cousin-on-your-step-mothers-first-husbands-side….  who you haven’t seen for 12 months.

I’d love to hear your thoughts and watch to the end where I ask YOU the same question and would love you to share the answer with us all below.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Transcript will be available soon!

What Are GSD Indicators and Why They Are Key to Your Best Year Yet

What Are GSD Indicators and Why They Are Key to Your Best Year Yet

The countdown is on to the end of the year. Your to-do list is probably pages long at the moment, with presents to buy or make, meals to plan, family to organise and parties to attend.

So in this week’s episode, we take a step back and do a reality check.

I mean something’s gonna to have to give right?

And therein lies an opportunity.

I’ll explain what I mean in today’s short, total teaching podcast.

2018 versus 2019

How was 2018?

Did you achieve the goals you set yourself for your business?

If not, that’s OK. You’re not alone.

If you are like me until recently, you may have set the right goals and had great measurements in place. But, if you are like me, even if you kicked some great goals, you may have often felt like you were pushing against deadlines and getting frustrated when you are sure there is a missing productivity link, but you don’t know what.

Well, it is most likely that even if your goals were great and your plan to achieve them may also have been great…. the indicators you were using to measure if you were on track are WRONG.

That’s the focus of today.

GSD Indicators and how to use them.

Here are the highlights of today’s show:

  • A simple but powerful reframe that turns end-of-year overwhelm into an opportunity for clarity
  • When is the best time to do your new year plan
  • Why many goals you set in your business simply won’t be achieved
  • What people usually measure and why that is wrong
  • GSD indicators and how this can revolutionize your business
  • Examples of GSD indicators for key areas of your business, such as revenue, leads and conversions.

OK over to you now.

And if you’d like more help to totally nail 2019, see below for some great resources, both free and paid, to help you get great results for more ease.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

How I can help you:

  1. Join me next week for the free training “Nail Your 2019 Profit, Impact and Happiness Plan.”
  2. Check out the CLEAR Time program. The Practical, Step-by-Step System To Get a Life, Get Cash-Flow and Get Heaps Done Without Burning Out
  3. If you want my help next year to nail your plan and implement with confidence this is the time to talk to me.

    My VIP coaching program is increasing by $1000 in January.

    If you’re wanting my help, reply and we’ll get on the phone to see which program is best for you (I have one for ramping up from new to online to 6 figures, and another for established businesses online ready to expand).

    You’ll be able to join at 2018 prices and get a bonus month, so you can relax over Christmas and start fresh in the new year.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome. Janet beckers here with this week’s episode of Romance, your tribe radio, and it’s a total teaching one day and I am hoping it’s going to be one that is going to really revolutionize the way that you are measuring goals in your business and the way that you’re setting them and importantly the way that you achieve them. It’s a really, really simple tweak that I’m going to be sharing with you, but it can make a huge difference. So stick with me because I’m going to share with you what I was doing wrong, what a lot of people do wrong and what to be doing instead. And the difference that it makes. It’s really quite simple. So that’s what I’ll be sharing with you now. At the time that I record this, it was just a few weeks before the end of the year, the end of 2018, you know, only a few weeks before it’s Christmas and New Year and all that craziness and it’s very likely that you’re thinking, Oh man, I’ve got so much stuff I wanted to get data and I have referred.

I haven’t achieved the goals I wanted to do for this year and now it’s going to get busy and it’s going to be, you know that it’s going to be January and you know I’m running out of time, so I’m also gonna share with you a little bit of a reframe that will change this from being a time when you can feel quite overwhelmed too. This actually being a really good opportunity, so I’ll share with you the reframe that I use at this time of the year and the reason I’m going to share that first before I share with you the different way of measuring and planning your goals is because what you can be doing now, this Aha that you can be getting here with your reframe for December. You can be carrying over into your planning. So let’s get stuck into it now. First of all, what is this reframe?

Now? One of the things that I find is whenever you get into a period of time when there is a real pressure to get what seems a ridiculous amount of things done. Now, this is the time of the year when that’s going to happen because not only are you trying to finish all the goals that you set yourself to achieve this year and you’re aware that we know we’re getting into the silly season, so you may not get the attention of everybody that you want. When it comes to sales is you’ve also got this other pressure. Haven’t here like you know this to do list for Christmas presents and you know who’s coming to his house or that coordinating stuff so it can get really, really overwhelming. So here is a reframe for you. Instead of thinking, I’ve got so much to do, I’m really, really overwhelmed. I’m never going to get it done.

Here’s a reframe. I can’t get all this done so something’s got to give so I can only in my business and in my personal life do those things that are the absolute top priority. So in my business, what are the things that are absolute top priority? If I don’t get anything else done, what is the thing that’s going to make the most difference to my business and everything else? Just has to go, okay, and the same thing happens when you’re working out around, you know, the whole Christmas thing. What is the most important thing? Everything else. It doesn’t have to get done now, for me, Christmas is not been stressful for years. We’ve taken this approach and people still get presence. We still have a great time, but it’s just, I don’t know. It’s just calming and the same thing when it comes to business at the end of this year.

Now the reason why I want to make sure this reframe for you is this, busy time can be a really great way for you to filter what things really do matter and what other things are making you feel busy or feel God or you think you should be doing them, but are they actually going to be making a difference to the profitability of your business and how well your business gets results for your clients. The two really big things, so it acts as a really nice filter. So with this beautiful knowledge that you have now, this big sort of clarity about really what does matter and what is not as important. Let’s take that over into planning for next year. Now this is something that I do in detail with my rising stars clients for example, and also it’s something, an outline and all the templates and the process to follow is in my clear time program.

Now I’ve got links for you here because I’ve, I’ve actually just recently relaunched or made available this module. Normally it’s only available to people doing my hiring programs but it’s actually available now and so you can be going through that. So I’ve got the links there for you. So if you’d like to join the clear time program, it’s really cost effective and it’s gonna walk you through how to get these great results. So that’s my little plug for the day, but that’s how I can help you to actually take more action with this. So when, so this is actually the time of the year to be planning the first quarter of next year. Don’t try to wait until January. Okay. Don’t go Nicole. And worry about that once this whole craziness is over because the reality is and why it happened for a week or so into January. Then you’ll start planning things.

I’m not going to move along until the end of February and the end of January. Sorry. That’s my hope is that long. You could be losing a month and that’s just, just tell you from experience it happens. That’s what used to happen to me. So this is the time of the year to be planning out the first quarter. So what you want to be taking into that is what are the things that are absolutely important. Now, what I want to share with you is just a simple concept. I’m not going to go over here, all the things that you do to be able to plan out a really effective 90 day productivity plan and a marketing plan and how to do the year plan so that you get on live and get a holiday. Um, and I’m not going to go into all of that detail on, you know, how do you break down what you’re going to be doing and the productivity.

That’s all stuff I do in the time program, but when I am going to focus on here is the one thing that can make a huge difference to you next year. So whether or not you do any of these other things, this is what I want you to do now when it comes to setting goals in your business, and we always work on a 90 day period and we focus on the thing that’s gonna make the biggest difference. Very often what will happen is we will set ourselves goals now that could be good, better, best goals. And I’ve got a link in the show notes here too. And what I mean by that, an article that I’ve got all on that this is what we, this is how we, the language that we use in our programs when I worked with people is when you’re working at your goals, what is the main thing that you do?

Is it may be right. I’m going to sell, I’m going to get this many new clients. I’m going to have, um, you know, I’m going to sell this many of this new program. I’m going to make this much revenue and they are important goals to have. You need to have those things to mark, to be able to plan for and to be able to, you know, meet your financial commitments and to be able to know, you know what, this is what the goalposts look like. They are really important things, those goals, but let’s think about it. Those goals, their results aren’t they? They’re results of actions and this is where most people go wrong. They may write the list of actions that need to happen, but when it comes to measuring and having very specific goals that are going to get you those results, this is where it is often missed.

So if you’re finding that you have in your plan and just say your 90 day plan, you know, I’m going to make this many new clients, this many sales, this much money, if that’s all you’ve got in your goals section, it’s very unlikely you’re going to hit those results. So how do you get those results? So let’s look at the two main things that are really important for you in your business. When it comes to growth, when it comes to revenue, there’s lots of other things that are important, but we’re just going to look at the two big ones and that’s going to be the number of leads, so the people who are subscribers, people who get to hear your message, so those people who were interested in what you do enough that they will then listen to what you’ve got to say to convert.

So we’ve got leads and then the other thing that we have is conversions. How many people that were interested in what you do actually purchased. So let’s have a look at, okay, if we’re going to be really focusing on conversions, well just say that you do most of your conversions through telephone calls. You get people onto the phone and you talk about what they need. You tell them what you’ve got available and it’s a match made in heaven. So what you really need to be doing that is all right, how many telephone calls to I need to make? How many people am I going to be speaking to every single week? And if I want to have that many people every single week, how many times do I have to have my message in front? How many people do I need to have they’re inquiring that are going to hear my message?

So whatever your main way of getting people to convert it might be getting them to turn up to a Webinar. It might be getting them to see a sales page. It might be sending an inquiry to you through facebook messenger because he’d been putting, you know, you’ve been writing posts that talk about getting on the phone with you. Whatever the mechanism that you use, that’s what you’re going to measure. How many people turn up to your Webinar? How many people do send you a message? Which means how many posts are you going to do that mention that? It’s time to get on the phone with you. So bring it down to that level because they’re the kind of things that you can measure. How many phone calls do I do this week? Right? And he did half the amount that I that I need to do in order to hit my goals better.

Ramping up, so that’s an example for conversions. If it comes, say to building your list, getting more leads. If you’ve set yourself, I want to have, I don’t know, an extra thousand people this month, join my mailing list. Well, how many people have to actually see your opt in offer? It maybe twice as many. If you get a 50 percent conversion, which is a really good one, that’s what we get for most of ours. So may need to be twice as many. Where are they coming from? All right, if you’re doing facebook ads, how many people do you need to click on your facebook ad to be able to get those conversions? So at how can you then work with your facebook ads to increase that number? So that’s what you need to be focusing on. Okay? As so, you know, right, I didn’t get the number of pages people going to the opt in page or whatever it is that you use for getting new subscribers.

Um, then you know that, okay, this is what I need to be focusing on because I haven’t achieved that goal. This can make, honestly, this will make a huge difference to you in your business. So some people may call them leading indicators. Um, I like to call the get shit done indicators like, did I get this stuff done? What did I have to do to make the result that I want happen? And okay, if I didn’t get that done, if I didn’t get the number on the phone or I didn’t get the number joint, see my, my, my offer, what have I got to do? That then allows you to really work at much smaller intervals like focus on a week here and then the next week and the next week rather than that really big, intimidating goal that sometimes can feel unattainable. I can. So I’d love to hear from you.

Um, is this something that you set your goals specifically around and is it something that you measure or is this something that is where you’re going, oh, I’ve actually been focusing on the big one and then I get frustrated that I haven’t achieved them. Now I understand why I’d really love to hear from you. This is just two of the things that are important for the growth of Your Business, I’ve just looked at which is conversions and getting new leads. Of course there are other things there as well that come to creating an absolute rocking business that gets results for your clients and creates the lifestyle that you want. So I’d love to hear from you. This is the time of the year to be able to really sit that plan at least for the next three months. So I’d love to hear from you. Have you been doing, you know, have you been planning for next year?

What’s your big goals like, you know, what is it that you have as your get shit done, goals on your plan. I’d love to hear from you. So please share down below if you would like some help doing this. There are links in the show notes for the clear time program where I’ll walk you step by step through doing all of this and more so that you’re actually working from a place of calm and flow to actually get these things achieved. Um, so I’ve got that. Therefore you end. If you would want to work with me a bit closer, let me know, drop me an email because I’m just now preparing for our March next year for people to be able to join me in my rising stars and accelerator programs. So if you’d like to find out a bit more about working with me, much, much closer, just drop me an email and I’m height we can get on the phone. There you go. There’s a measurement. Alright. Can’t wait to hear from you. I really do hope that this has helped you and um, go get them folks. Bye.

Why One Person Makes Millions and Another Struggles in the Same Industry with Denise DT

Why One Person Makes Millions and Another Struggles in the Same Industry with Denise DT

Why is it, you can have 2 people, both in the same niche, both with a similar business model,  both similar age, demographic etc…..you get the picture, 2 people who from the outside seem almost identical.

Why is that one will have an outrageously successful business that impacts thousands of people worldwide, and the other always seems to struggle to survive in business, even though they have all the moving pieces in place?

In fact, forget about 2 people. What about thousands of people who consistently struggle, even though they even had the same training and mentors in business, yet one will fly?

What is the key difference?

This always fascinates me. What is different about that one unique person?

Even more importantly, how can I model what they do well?

Without fail, it is always something unique about the way they think, which means, learning to think and act like successful people is often the one thing standing between where you are now, and the success you want to create.

Success in a crowded industry

One such person is my friend Denise Duffield-Thomas (a.k.a. Denise DT).

Denise works in the niche of manifesting and The Law of Attraction. I’ve watched her business grow from 1 on 1 coaching and starting out online, to a steady rise to what is now a 3 million dollar per year coaching business, delivering online training programs for women in money mindset.

Now the niche she is in is pretty common.

In fact I bet the niche of Coaches in The Law of Attraction is also one of the biggest niches with the largest number of broke and frustrated people who are incredibly well meaning, and well qualified, yet constantly struggle in business.

A question they often ask is “How does somebody build a big business around that topic while I’m struggling to even get just one client and charge what I’m worth?”

So that’s the question I asked Denise. Why did you succeed when others didn’t?

I found her answer incredibly inspiring. Especially because I know if you (and I) really listen, drop the “yes but I can’t do that because……” and model her behaviour, you can create a similar success.

And to help you implement, I’ve created a “cheat sheet” list of the highlights below.

You’re going to love watching or listening to this week’s podcast interview.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

What has Denise done differently?

Build your business on the things you love

Even as a kid, Denise was interested in personal development and helping people. She would watch Oprah after school and the next day, she’d had mini Oprah sessions with her friends. She didn’t realise that there was a whole industry around it until she discovered the world of coaching 10 years ago.

Now, coaches used to be all men and that intimidated Denise, who just wanted to help people. It wasn’t until that she opened herself to the world of women coaches that she gave herself permission to become a coach.

A lot of us think about our passion as, “I would do this for free because I absolutely love it.”

Denise thinks we need to get over that. The things that you are willing to do for free are what you should charge for because that’s your path of least resistance.

Mindset Shift:

Don’t take for granted the things you do so well, simply because they come easily to you.

You may have been conditioned from young to think “only things that are hard work are valuable”.

Instead, know the fact is, people will be willing to pay you to do exactly what you love and find easy, simply because you do it so naturally, so well.

Adopt the mantra “I serve, I deserve”

Building on from step 1, if we don’t think we should be charging for what we love doing, then if we do, we fear we’re overcharging.

But here is a reality check.

Undercharging and over-delivering can be a lethal combination. You either get burned out or you get stuck working a 9-5 job that you hate because you can’t bring yourself to charge people.

Then instead of helping more people and making an impact, you end up resenting the very people you want to help!

Mindset Shift:

An exercise that Denise recommends is for you to write on a piece of paper: “I serve, I deserve.”

I would personally recommend for you to write it out nicely and keep it in front of you until you can look at it and say, “Yeah, I know that.”

That’s how I have ingrained all mindset shifts I want to make part of my new “normal”.

Fair dinkum, my computer screen is always decorated with the #1 Mindset Shift, in gold letters, often for months until it sinks in!

In fact, here’s one I’ve prepared for you. Just right click to save this image to your computer and print out or make it the screen wallpaper on your phone.

Bonus Tip:

Think of this when you’re pricing something, or if someone tells you that you charge too much or if they ask for a discount. With “I serve, I deserve,” you can tell yourself that “I deserve to get paid this much because I’m really, really gonna help this person.”

Take action early

Denise started as a one-to-one coach. She was told by her mentor in the program she was studying, to “go ahead and get a client”, and she did. Some of the people who took the same course with her 8 years ago are still not getting clients. The difference is she took action and FAST!

At the time, she went around town and started doing workshops. She would approach local gyms and other businesses and offer to run the workshop for free if they bring their members and she can use their premises. She started off with simple topics such as goal-setting and would do it anywhere they would have her. She freely admits she was so enthusiastic and new, she jammed in everything she knew about the topic, sometimes to the point of overwhelm.

At the end of each 2 hour workshop she would say, “Hey. If you’re interested, I do a one-to-one coaching.” Then she would offer a special deal for those who would buy in on the spot.

This is a tried and tested strategy that has worked for thousands of businesses over the years. The difference is, most people hear of this technique, but never do it.

They simply allow their fears or lack of commitment to stop them.

Mindset Shift:

To be successful, be prepared to move outside your comfort zone and take massive and persistent action.

Bonus Tip:

Nowadays, you can do your free workshops on Facebook live or via webinar. That’s what Denise realised.

Celebrate Your Firsts: Both Good and Bad

I’m sure you can understand why you would celebrate your first client, your first subscribers, your first online program customer, your first member, your first award.

That’s easy.

But what about your first unsubscribe? Your first refund? Your first 1 star review? Your first troll? Your first Facebook Live with NO viewers and No comments? Your first webinar when NOBODY turns up?

Would you celebrate those?

For most people, these bad firsts, or perceived failures, are the thing that stops them in their tracks.

Unsubscribes are interpreted as “people hate me”, refunds are interpreted as “everyone will want a refund and it’s not worth selling again”. No audience for your webinar or Facebook live is interpreted as rejection and signs you will never succeed.

More resilient people will take a hit to their confidence and reframe the “failure” as a lesson. A challenge to get over and don’t let this get you down.

But what about if nobody turned up to your first 3 webinars?

How would you respond?

That’s exactly what happened to Denise!

That’s what separates the really successful from everyone else.

She didn’t give up. She didn’t even see it as a “lesson”.

She wholeheartedly celebrates every “failure” as she recognises it for what it is…a rite of passage and something she will never have as a first again.

Celebrate the lessons and the fact you have taken action.

Mindset Shift:

Celebrate your firsts as a rite of passage even if they don’t turn out right. Do it anyway. If you fail, think: “It happened. Now I don’t have to worry about it happening”.

Every failure is a rite of passage that would help you build experience and learn.

Deliver as if thousands are watching

The universe is taking care of you.

You might think that because you just have to be consistent, that not many people are reading or waiting for it, you can put in less effort into it. Don’t. One person reading or watching can pass it on to many others who you could help.

Send out newsletters as if you have a thousand people waiting for it. Do webinars as if a thousand people are watching. As an example, the first 3 (yes 3) webinars Denise ran, NOBODY turned up. She still delivered the 1st webinar and recorded it to create a great optin gift to build her list.

Denise’s first online program, only one person purchased, which meant only one person attended live. She ran each class, as if to thousands.

No one’s going to watch your first video or read your first blog post if you’re just starting from scratch. (Your mum might, if she’s a fan.) But do it and give it your best anyway.

As you get better, that’s when you grow. Having a small audience or no audience at all gives you space to make mistakes and improve on them.

Consistency is something you start from day 0 and continue into a multimillion dollar business.

People won’t forget about you because they will always see you. If not your face, your products, your results, or your testimonials.

Mindset Shift:

Keep turning up and keep delivering excellent value, no matter how many see you. Excellence becomes a habit.

Be Yourself

Embrace who you are and your imperfections. When Denise was starting out, she thought she should be like her role models who had very different styles to her. But you won’t find success following someone’s exact business model if it isn’t for you.

She found that she started to grow when she started to double down on who she is.

So Denise stopped pressuring herself to be perfect and focused on just being herself. As soon as she gave herself permission to be open, honest and vulnerable her business and engagement built real momentum.

This is what she learned: Being relatable is what compels people to you.

Mindset Shift:

Get comfortable with who you really are and let people see behind the perfect persona to the real you. Your uniqueness is compelling

Don’t try and do it all

Denise built to a million dollar business with just a part-time assistant, who she is very thankful for. Currently, she only has two assistants, taking on contractual workers as needed. Her husband now also works in the business.

Even the 2 owners (Denise and Mark) only work part time as they have a newborn and 2 other young children, so they both share in the parenting.

Home Help

Another thing she is thankful for is her team at home. She has a nanny to help her with the kids and a housekeeper to take care of the chores.

The lesson here: If that’s what it takes, get some help.

Make space in your time for your business to grow. Don’t starve it of oxygen. That’s what will happen if you try and do everything yourself. Instead, outsource. It will give you the space to create things that could bring millions into your business.

A lot of us have the mindset “I don’t deserve” or “I don’t have the right” to outsource work at early phases of your business. This is very destructive and you need to get rid of it. Start small. Have a cleaner come in every fortnight. Pay someone else to do your laundry.

Give your business space to breathe.

As women, we often feel a lot of guilt around outsourcing business support and especially getting support in the home.

The fact is, society has still conditioned women to feel like failures if they can’t “do it all”.

Here’s a reframe: Instead of burning out, provide employment to other people who have created a business around doing the “invisible work” women still do the majority of.

I loved Denise’s comment “I want to live like a 1950’s husband”!

Mindset Shift:

You are not an island. Give yourself the time and mental space to build your business by outsourcing assistance in your business and also in your home, where so much “invisible” work is done. Start small then build. Be an employer, not a martyr.

Summary

In summary, the difference between people who make millions and those who struggle in the same industry are:

  • Build your business doing the things you love doing, that you do well naturally.
  • Adopt the mantra “I serve, I deserve”
  • Take action early and keep on taking massive action
  • Get out there and keep turning up.
  • Consistency. People will notice and remember you.
  • Celebrate your firsts, both good and bad.
  • Deliver value as if thousands are watching, even when you first start.
  • Be yourself, it is compelling.
  • Don’t try and do it all.
  • Stop looking for a silver bullet. Everyone wants a silver bullet but people don’t want to hear that it’s consistency. Keep on going.

What Next?

If you want to learn more about Denise, go ahead and get on her mailing list or follow her on social media. You can find her on her website https://denisedt.com/ or with the handle “denisedt” on Facebook, Twitter, and her personal favorite platform, Instagram.

She has a book coming out in February that is currently available for preorder. It’s called “Chillpreneur” and touches on different points that were discussed today, in more detail.You can find it everywhere you buy books online.

If you take a big action from the podcast or if you have big Ahas you’d love to share, get in touch with Denise and let her know!

Action tip: and how we will shine the light on you

  1. Go take a screenshot of the podcast as you watch it on your phone or computer
  2. Come over to instagram
  3. Post the image and tag both of us in the post
  4. We will share the image and shione the light on you
  5. You can do exactly the same on Facebook too

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Transcript will be available soon!

7 Steps to Get Your Partner to Support Your Dreams

7 Steps to Get Your Partner to Support Your Dreams

Starting and growing a business can be lonely and the support networks you have (or don’t have) can make the difference between resilience, confidence and optimism and fear, conflict and crippling self doubt. Just this week a question was asked in a business Facebook group I’m part of. A frustrated business woman asked “what do you do if your partner doesn’t support your dreams in business?”.

The responses were fascinating. There were a lot!

Many were wise but I was disappointed how many said “divorce him!”

WTF!!?

Surely there are better ways to have the difficult conversations?

That’s what I’m sharing with you today.

Whether you are male or female and whether your life partner is male or female, we all have the same problem. How do you get the support, or the “buy in” from your significant other?

Getting your partner’s support could be for leaving your job to start a coaching or consulting business, travelling to a workshop, buying an education program, starting a business, spending the money on website development or setting up an awesome at-home video studio.

It doesn’t even have to involve spending money as time is just as important.

How do you convince your partner that the late nights you spend learning how to set up your online business are a good investment of your time, and their loss of your attention?

I often am told “You are so lucky to have the support of your husband” and I know I am. But you know what?

Like anything, getting support for your dreams is just like making a sale. You need to know how to make the sale and how to keep the sale. This counts for everything in your life.

So, If getting support from your partner for your goals is just like a sale, let’s look at the tried and tested formula for a sales letter, sales audio and videos. Like any genuine sale, it is not manipulation or deception. A genuine sale provides all the information a person needs to be able to decide if they want to “buy in” and the environment to make the decision without stress.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

7 Steps To Sell Your Partner On Your Dreams

Welcome the viewer:

In the case of talking to your partner about something as important as their support of your dreams, create a welcoming environment. Don’t try and discuss this in the middle of getting dinner ready. Grab a cuppa / bubbles and sit down.

Establish Credibility:

In this case you will be establishing how serious you are about your dream or goal. This will show them this is not just another fad that is not worth spending time on.

Use a hook or cliff hanger:

This keeps the viewer wanting to stay to the end. Everyone, yep even people who love you, will be thinking deep down “What’s in it for me?”. Let them know that you’ll tell them at the end, something that will make it all worthwhile for them. A solution that will make life easier.

Share Your Story:

In sales, this is so people can relate to you. This is because people like to do business with people they like and relate to.  Hopefully, with your partner, you have a bit of that groundwork covered. This is the place to share your passions. Why you are so passionate about this and go into a bit more depth on what ground work you have already done.

Paint the Problem:

Remember, this is a sale so we’re not talking about YOUR frustrations and problems. We’re talking about them. So this may be they are living with someone who is frustrated, or they are tied to a nine-to-five job and would love to have more freedom. You may have children one of you wants to be home with. Think about why YOU have this dream and it may also be a similar motive for your partner.

Provide The Solution:

In a sales letter, audio, video this is the main body. So it works similar for your sales pitch here. This is where you want to lay down some facts and case studies. Examples of what has worked for others and why you think it may work for you.

This is also the place to deliver  on your promise you alluded to in your hook.

To know what promise will work best (equivalent to your offer in a sales pitch) you need to know what their biggest fears are and the biggest benefit. You need to think long term and short term here. So long term it may be lifestyle freedom but in the short term, you will need some other offers.

For example, if their biggest fear is the time it will take you, I suggest you negotiate the amount of time you will spend on your venture, balanced with time with them and family (this is a good discipline for yourself as well).

If their fear is money, you can assign a budget together. You can point them to the number of free resources you can access to learn how to build your business.

If their concern is time AND money, then you can present information on mentors that will save you both time and money in the long run.

HINT: You can also have some fun here. I’ll leave it to your imagination (wink, wink)

Call To Action:

You don’t want to spend all this time and action, moving towards a sale and not close the deal. In sales it is “fill in your email” or “click here to buy”. With your partner it may be:

  • Let’s work out a time table together of times I will devote to my new venture, and time balancing my life with yours, or
  • Let’s agree now if I have your support to book a workshop, invest in a program, take a sabbatical from my work, or
  • Lets agree now that you will not undermine me with doubting language (if this has been a problem) and instead you will re-frame your language to be one of support.

A Word of Warning on Crafting Your Message

I made this mistake myself and I have seen many people (both men and women) make exactly the same mistake.

You cannot expect your partner to have the same dreams as you.

In your ideal world, you and your partner will be inspired by the same passion and both strive towards the same goal. They too, will want to be at the same events, working late at night to learn how to master Internet marketing and be fascinated by SEO and Opt-in rates.

Don’t aim for this.

It is unfair to expect your partner to get sucked into your jet-stream just because you want them to. The sale you are after is their support. You want them to encourage you, not undermine you.

Anything that comes later, is a true bonus and you know that it comes from genuine personal interest rather than just kindness. In many cases, your partner can get involved doing things that you do not have a natural ability for, and they have the satisfaction of doing something practical to help you achieve your dream.

After all, in my books, a great relationship is one that helps each partner be the best they can be. It works both ways. Your partner may have hidden dreams as well and will appreciate your support. You may be surprised at the common ground your different dreams may have after you work through this process.

I’d love to know what you think. I’m sure for some people, the thought of approaching their partner in this way is horrifying. For others, I know it can change your life. Love to know what you think.

Cheers

Janet

P.S. If you’d like to get to know my husband a little bit, you can get a great insight into his passions over here on Flickr https://www.flickr.com/photos/dougbeckers/

He is an incredibly experienced and passionate ecologist , and as you can see my the thousands of photos he makes publicly free, he spends time in some amazing wild places.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

8 Steps to Free Yourself from Overwhelm in Business

8 Steps to Free Yourself from Overwhelm in Business

Every entrepreneur feels overwhelm in business at some time. After all, when you have a strong vision that pulls you forward, there can seem to be an endless list of things to do to make that vision a reality.

And if life isn’t crazy enough, once you start building your business online the opportunities and options can get overwhelming. Websites, podcasts, videos, funnels, course creation….. enough already!

So much to do and so little time! I get it.

But the reality is, if you don’t have a system to quickly prioritise projects specific for YOUR business and YOUR goals, then overwhelm can destroy your business.

That’s what I’m sharing with you today.

A repeatable 8 step system to free yourself from overwhelm in business.

It’s exactly what I do when my vision moves faster than me (too fast sometimes, and I’m sure you get that). And, because I know you’re short on time, I’ve outlined it in brief below, with some other great resources to help you, and whipped through each step for you with action steps in the podcast.

Now, if you ever hear yourself say “I’m so overwhelmed” STOP IT!

That phrase is banned in my home and business. Instead it is replaced with these 8 steps.

In today’s teaching podcast (and cheat-sheet article) I share:

  • Why entrepreneurs get overwhelmed so often and how to know the signs
  • The core focus areas and why you need to know exactly which is your priority each month
  • How to eliminate the majority of options in a simple 3 step process, and then know which ones to schedule and which ones to dump
  • A simple 1 page tool (I’ll give it to you for free) that takes the emotion out of decisions so you can say NO easily
  • How the concepts of The 3 goals, the Book of Squirrels and The Celebration Box can stop overwhelm raring it’s ugly head

So tune in to watch / listen / read (whichever one floats your boat) as I share step-by-step the system to ban overwhelm from your vocabulary. I’ve also got some great gifts and special priced programs for you to help you further.

Go get ‘em folks!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

8 Steps to free yourself from overwhelm in business

There is nothing more frustrating, or confidence-crushing, as having a vision of the business you want to create yet you seem to be working long hours and getting nowhere and feeling stressed and close to burn out.

Meanwhile you see other people who seem to get stuff done so quickly and remain calm and happy (surely they must be faking it?!)

It’s even more frustrating if you have worked hard yet you’re not seeing the results in your business for all that hard work.

The reality is, there will ALWAYS be more opportunities, more SHOULD, COULD, WOULD do on your to do list and I know how it feels to feel like a kangaroo paralysed in the headlights of overwhelm and you simply can’t move forward because you can’t make a decision.

That stops here!

This is how I get myself out of overwhelm and take the emotion and fear out of everything.

Step 1: Decide what your # 1 focus is at this exact moment:

Websites, podcasts, videos, funnels, course creation….. enough already!

Add to this, the serious FOMO you get every time you learn of a new strategy that the numerous “gurus” swear is the secret to success!

The thing is…. all of the strategies I’ve mentioned above DO work! I know, because I teach and implement them all in my own business. But you can’t do ALL of these strategies at once, and some are just not necessary for your particular business at this stage.

They will still be there next month or next year. The important thing is you choose the strategies that are most important for you RIGHT NOW.

So if bringing in cash is your top priority at the moment, then your podcast can ait to be launched. Creating an offer and sales letter is a higher priority.

So decide, what is your #1 need in your business NOW. Here are few categories to choose from:

  • authority building
  • research and establishment
  • list building
  • conversions
  • Income
  • Expansion

Step 2: Get it out of your head

Write the list of everything you can think of that you have floating around in that head of yours. All the things you think you should do, could do, love to do, see others do, business bucket list. Don’t leave anything in there to eat away at your subconscious and derail your focus.

Think of this as getting everything out of your wardrobe to see, before decluttering.

Step 3: Compare this list against your priority outcome focus

OK now you need to start being ruthless here.

Go down that list and highlight everything that DIRECTLY impacts on the area you have already decided is most important for you right now in your business.

Everything else…. ditch it or add it to your list to be reviewed in 90 days (more on this below).

Now, watch what you do here. If you find yourself saying things like “ooooh but I’ve been wanting to start this podcast for ages and I know it will rock…and really the credibility and exposure will definitely attract clients and increase sales.

Yes it will….

But if your top priority is CASH right now, then stop trying to make that outfit fit (going back to the wardrobe analogy here). Park it to make a priority when your business outcome focus is authority building.

Step 4: Assess your available resources

OK now you’ve been ruthless and parked everything that does NOT directly meet your focus outcome, we need to get ready to prioritize.

We can’t do that until we can compare how easy each option is going to be.

So look at each of the options and record:

  1. WHO can help? Do I have access to these people?
  2. What have you already got partially completed or have resources for?
  3. Do you have the skills yourself to do this or is there going to be a steep learning curve?

Step 5: Rate each option on ease and goal impact

Let’s take the emotion out of it.

Go down the list and rate them out of 10 on how easy they are for you to make happen and how much of an impact they will have.

You are looking for ones that have biggest impact for least effort and also if there are some with less impact but so quick and easy to do you can delegate or knock off fast.

Others may be brilliant but you need to plan to do them well, and others, well…you may need to ditch them, no matter how cool they are.

And hey, when it comes to ideas that don’t make the grade (yet) here’s a clever idea to save them, but in a practical way that gets the subconscious sabotage of “what if” out of your brain and onto paper. Introducing The Book of Squirrels.

Hey this process of rating Impact and Ease and making decisions can sometimes be hard to do. So I have a gift for you.

The exact tool I use to make this process simple and fast. It’s called The Chaos To Clarity Tool and you can download it here (it’s just 1 page)

Step 6: Do a 90 day plan

It is so tempting, when you have decided your priorities, to get started straight away.

I get it because that is my default setting.

I default to “OK decision made, now let’s make this s#*t happen.

The trouble is, that way always end in tears.

There’s always something really important that is left to the last minute because you hadn’t taken the time to see what needs to be done and what needs to be delegated.

In the Rising Stars Coaching Program, we do everything according to 90 day plans.

We use a template to identify priorities, set the goals for each 30 day period, identify what resources we need to get it done and importantly, how we will celebrate.

Once the 90 day plan is done, the decisions and thinking is done.

This is our guiding star for what happens next, and if an opportunity comes up, it is always assessed against the 90 day plan.

It takes discipline to create, and discipline to stick with it.

But this one thing alone will prevent overwhelm and make your business so much more profitable.

For a limited time I share all the templates and training on 90 day planning as part of my CLEAR Time program. You can check it out here.

Step 7: Review and accountability

It is one thing to create a 90 day plan, it is another to actually stick with it!

That’s where accountability comes in.

Find an accountability buddy, a business friend, a coach, a mentor….and show them your plan.

Ask them to hold you accountable and agree on how you will report to them.

The potential for humiliation is a powerful motivatorJ

Review and reflection is just as important as creating a plan.

But you need a process to not just look at what you did and didn’t achieve. You need a process to really deep dive into WHY.

This is something I do with my Rising Stars Clients every 90 days and it is powerful.

I also teach it in the CLEAR time program.

Step 8: Plan to celebrate

If you’re like most entrepreneurs, no sooner have you finished a project or task, then you are already jumping straight into the next one.

We are always driven by future thinking, visualising and planning for what happens next.

Know that this is normal…. and a sure-fire way to guarantee overwhelm in business!

I know how poorly most people do this, so I have a solution for you called The Celebration Box. You can find out all about it here, plus 100 ideas on how to celebrate.

Now You Have a System……

It’s one thing to have a system… it’s another to use it.

So I want you to repeat after me….

“Discipline is my middle name”.

Because it is the combo of a repeatable system and the discipline to use it that will free you from overwhelm in business and bring more joy to your life.

I’d love to hear from you, if this helps and if you have any tips top share with our readers.

Just comment below.

And hey, if you have a friend who needs to be freed of overwhelm in business, please share this with them.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome. Janet Beckers here with a Total Teaching episode this week of Romance Your Tribe radio. Today, we’re going to look at a really common problem that is going to strike every entrepreneur at some time, and that is absolute overwhelm from all of the things that you need to do and try to make that decision on which things I need to do and which things I shouldn’t. And you know what? If that sounds like you, if you’ve ever got to that point where you’re thinking, “You know what? I’m busy. I’m running a business,” or, “I’m trying to grow a business, and then, also, I have family. I have a personal life. I have dreams of actually just chilling out, but at the same time, I’m trying to grow my business, I’m trying to create new programs, and learn this whole internet marketing thing, and every time I open up my email, there is another email telling me about this fantastic really good strategy that I really should be doing.”

And they work. So how do you know which of the things are going to be the things that you should be focusing on. So that’s what we’re going to be doing today. I’m going to share with you my eight step system for getting out of overwhelm. Now, total transparency here, I get overwhelmed, too. I wouldn’t be human if I didn’t. We all do. But the thing is, if you get stuck and trying to make those decisions kind of makes you get stuck and you can’t move forward, if you don’t get unstuck and you stay there for too long, your business is really going to get damaged. You cannot afford to stay there just staring into space going, “Oh, what do I do? It’s all too much.” You can’t do it. So you need to have a system to get you out of that overwhelm quickly so you can move on and get shit done. So that’s what I’m going to be sharing with you, that eight step process to get that stuff done and get over the overwhelm.

I use this exact same process myself, and I use this with my clients. As well as the eight steps, I’m also going to share with you some other articles that I’ve done that can help you to totally nail some parts of it if you find that’s your challenge, and I’ve also got for you a gift that’s going to help you to really implement this and get unstuck really, really fast, like a 30 minute job. So let’s get stuck into it.

Now, I know how busy you are, and the thought of learning in a eight step process to get out of overwhelm could be overwhelming. So what I’m going to do is I’m just going to whip through this quick. So that is my intention, to give it to you, just no fluff. All right? So get ready. You can take notes, but I’m also … If you’re listening to this on iTunes or if you’re watching the video on wherever it is, just know if you come over to the blog post that goes with this, I’ve got those eight steps there all for you laid out and the links to everywhere else that you can go to get the extra resources so you can just get stuff done.

All right, are you ready? Get that stopwatch ready now. Okay, here we’re going to go through the eight steps. Number one, decide what your number one focus priority is at the moment. Now, when I say at the moment, that could be like this week, or it could also be in the next 90 days. I like to work in 90 day periods. That’s what I do with my VIP clients. We plan on 90 days. But what is your absolute number one focus. To give you an idea here, and we’re not talking narrow, like tasks. We’re talking about your priorities. So for example, it might be content creation and authority building. You know, creating enough visibility out there to show this is what I do. But what if you look ahead the next few weeks and you go, “Oh, bugger, I can’t see any money coming in. I’ve got all these bills and no cash.” Well, your priority is not authority building, your priority is to get some cash in, baby. It’s income.

Now, what happens if you’re going, I can see this is coming up, but you know I don’t have an audience to sell to. Well, your priority is list building. So that’s going to be your priority. You might have … Another thing might be, you know what? I’m going to get ready to launch a new program, or I’m going to be opening up a new business, or I’m going to be expanding some part, or I’m going to change things. Well, your priority might be you know what, you’ve got to make some decisions around … You’ve got to do some of the research. You’ve got to work out what is it that people want, and you’ve got to do that planning so that you can then take action. That may be your number one thing.

Or your number one thing might be, ha if only I have the time to do this stuff, because my business is so flat out, I am booked out. I cannot book another person in. I need to expand my team so that I can free up my time to do all these other things. Well, that may be your top priority. You may not be able to implement anything else until you can make your priority about getting the right team members. So that’s what I mean when I talk about what is your number one priority, because we’re going to use that in all the rest of the steps to act as your filter. So that’s your number one. What is your absolute number one focus, your big priority in terms of the major outcomes that you need in your business.

All right, step number two. Whipping right along, folks. Step number two is get all that stuff out of your head, okay? All those things that you have got floating around in your head acting as some serious, serious sort of mental wardrobe clutter. Now, get them all out onto paper or a spreadsheet or whiteboard. Whatever works for you, just get them out because as long as you’ve got one of those ideas floating around there in that space, it’s going to distract you. And you won’t be able to stay clear on what you’re doing. So all of those things that you’ve been thinking about.

You know, if they’re all the different list-building projects that you’ve been thinking about, the kind of programs that you could be creating, the formula that you’ve thought of that’s your signature forum, the podcast that you’ve been thinking about doing, the Facebook ads, you know all … Running a retreat, running a workshop, running webinars, all those things that you have in your brain as your business bucket list, or the more to do’s or your should do’s, could do’s. Get them all out, okay? Get them onto that list because now, we’re going to look at step number three.

Step number three is, I want you to look down all that list of things that you have been jarring around in your head, using up all of your energy, keeping you just stuck. Now I want you to go back to number one where we worked out what was your number one focus, your big thing that you really need to be focusing on as a priority in your business. Now, go down that list, and anything that does not directly contribute to that number one thing, I want you to move it aside, okay? You can put it over there, and you can make decisions on that later.

It may very well be that that’s going to be the one that you’d look at in the next 90 day period. Or you know, you’ll look at that when you’ve done the things where your priorities may change. Because if they’re not focusing on the thing that is really important to you at the moment, which might be bringing in some income, making the sales, or it might be getting that list so you’ve got an audience. Whatever it is, don’t put it under somewhere else. It can come back. It can wait. It’s not that important, because it’s not your number one priority. Really, really important to do.

Now this is where it comes in to, and I will have a link down here for you to the Book of Squirrels because there’s going to be some things there that you go, “Oh, but I really, really, really want to do that one right now because it’s fascinating, it’s interesting, it’s so cool. You need somewhere to put that, and that is the Book of Squirrels. So I’ve got a link there for you to explain what is the Book of Squirrels and how do you use it, and what is important to put in there that it’s more than just a list. So you can go and check out that one.

All right, now we have a list of ones that are only related to your major outcome for this period of time. Number four, right. Now what we’ve got to do before we can make any more decisions here, I want you to look at what your available resources are. For example, do you already have an offer that’s already ready to go? This is just saying if you’re focusing on making money. Do you have an offer? Do you have some kind of program? Do you have a sales page, or do you have a brochure, or do you have a process to get people to a sales call. Like you already had that, awesome. Then you’ve already got some kind of resource, some sort of asset there.

Do you have somebody that you can get to do that stuff for you? Or do you already have something nearly all finished? This is really typical with list-building. You’ve got nearly everything finished, but you just haven’t put the opt-in page or you haven’t worked out how to drive traffic or done Facebook ads, any of that sort of stuff. It’s what things have you already got created or already have processes for, or already have people who can do those things for you, and what have you already got? What’s your bandwidth? What are the skills that you’ve got that you can already be bringing to be able to do some of these tasks. That’s really important to be aware of what you do have. Okay, we’re not looking at what you don’t have. I’m sure that stuff goes through your head all the time. We’re looking at what have you already got. What assets, what resources, what abilities, what people? So who have you already got?

Okay, so that was number four, assessing the resources that are already available. All right, now we go to number five, and I have a really, really good free tool for you that goes with this podcast episode. It’s my free ‘Chaos to Clarity Tour.’ This is a one page sheet, a PDF that once you’ve got that, it’s pretty self-explanatory. You can do the process that can take you back 30 minutes. This is what I want you to do in a nutshell, especially what we’re going to get that’s going to make life so much easier for you. Now, the thing that you want to make a thing here is, I want you to have a look at all those things that you’ve got on your to-do list that relate to your number one priority, and I want you to go through them and give them a rating. I mean, the tool I’ve got for you helps you to do all this, but I want you to assess how much impact is each one of those going to make?

So, if your goal is to bring in some cash, out of all of those which one’s going to give you the greatest amount of cash. If it’s list building, which one of these is going to give me the most people for my mailing list? That’s service impact, okay? Don’t think about all of the other yes, buts. All we’re looking at is the impact on there. The other thing I want you to do is go and rate them all as well for how easy they are. That ease, so with ease it could be how fast can you do it, how simply can you do it. Like, from you thinking I’m going to do that to actually it happening, how easy or hard is that going to be?

You’re going to have some things that you know what? I could get this finished today and it’s done. Or I could outsource it to somebody else, and they can get it done really, really quick. Or you know what? That’s actually going to take a long time because I don’t have the skills to do that, and I don’t have anybody I know who’s got the skills. I’m going to have to find somebody to do it. Blah blah blah. Or you know, I can do that, but I know it’s going to take a bit of a lead-up time to do the job properly. So that’s how you work out how easy it is. You want to look at what sort of impact it has, and then what sort of ease is involved.

Again, go and have a look at the ‘Chaos to Clarity Tour.’ You can get it by going to www.romanceyourtribe.com/chaos. So C-H-A-O-S, like chaos. That’s probably what’s in your brain at the moment. So go over there and you’ll be able to get that tool. Again, there’s going to be some things here that you’re going to look and go, “You know what? That one, it’s not really going to have that much of an impact, and it’s a lot of work. I think I’m going to ditch it.” Or some other things you’re going to go, “You know what? That could be super good, but not really at the moment. I’m going to put it in the Book of Squirrels, or I’m going to plan it for later.” The tool that I’ve got for you makes that decision of which ones to ditch, which ones to implement, which ones you might not get as big an impact but you can do them super quick. You know, they may only be a half hour job, yeah let me do that. So that tool works all that out for you.

Okay, so that got us to, that was step number five. By this time you should be a lot calmer, because you’ve been able to take any of the emotions out of what you’re doing, and you’re making a decision on what you’re going to be doing as your priorities based on actually looking at impact and ease, especially if you use the tool. You’ll be taking even more out of it. You’ll have a number, and then you can just plug that in, and you’ll know straight off.

Now you all have an idea about what your priorities are in what order. Now, let’s get this stuff happening, baby. So that’s going to move us on to the next steps. The next step, number six, is do a 90 day plan. Now, it’s one thing to go this is what I’m going to do, and then just start working on it. That’s really, really typical to do. But what you want to do is, you want to work out actually what is the outcome. How do I know when I’ve done this and why am I doing this? I’ll put a link down to you below to another article I’ve got on goal-setting. Really smart goal-setting, but not as smart as GOAL acronym, but for good, better, best goals and how they get used.

This is what we do with my clients. We work all the time on 90 day plans, and that directs everything that we’re doing and it’s what we’d use for assessing. And for each of those, we create good, better, best goals for the whole 90 days, but also for every single month. So you know exactly what you’re aiming for to get done. It’s one thing to know what you’re going to do, but the other thing is to actually get it done. So that 90 day plan is a really powerful tool, and it makes you stay focused until you’ve got it done. And you know if all of your effort has been successful because of the goals that you set. So use the good, better, best.

This is something I use with my VIP clients. It’s part of our Rising Stars programs is, we work on our 90 day plans, and we have 90 day planning days and we have 90 day review calls. But it’s also part of my clear time program, which is one module where I’ve got all these resources. And my actual process for being able to get things done without burning out and to be calm. So I’ll put a link down for you below so you can go check that out. It will be also at romanceyourtribe.com/clear. So if you can go there, you’ll be able to see the and check out that program, that may be really, really helpful for you. I’ve got all the templates and worksheets and everything for doing 90 day plans, and also the 90 day review process, which is really important.

So that brings me over to the next one, which is step number seven. You need to have a process for reviewing and accountability, because otherwise you can just keep on being busy and really just spinning your wheels. You want to be affective. So as well as knowing that you’re focusing on the things that’s going to give you the outcomes that are most important in your business, you’re also going to be looking at … What was I talking about here? What’s important in your business, you’re also going to be looking at your goals and have you met them. So you need to have some kind of review process, but not just a review process that goes, “Oh yeah, that was my goal. X number of revenue or X number of people on my mailing list or one new staff member starting on this date.” Whatever it is that you had as your priority, that’s not enough.

You need to have a review process that goes deeper, that allows you to look at why you did get the goal or why you didn’t and really sort of dive a bit deeper about why is this success or why isn’t this success happening? So you need a review process that’s going to do that for you. Yeah, that’s a big thing that we do in the Clear Time program, as well. So you can check that out if you need some extra help with that one. But make sure that you’ve got some kind of review, and somebody that’s going to hold you accountable.

Now the next one, and this really ties in with all of this, and this is something that we actually do during the 90 day planning process, is decide how we’re going to celebrate. How are you going to celebrate you focusing on what you said that you were going to be doing, and what are you going to be doing if you reach your good goal, your best goal, your better goal? How are you going to celebrate? Decide that at the beginning, because that’s one thing we do so poorly as entrepreneurs is, we keep looking for the next to-do, the next to-do and if you don’t want to get overwhelmed again, you need to make sure that you take time to acknowledge and celebrate.

I’ve got a link here for you as well to a really great article that I share the celebration box the way that I work with my clients for a way that we can celebrate that takes a lot of you know, you making judgment calls out of what you do. And I’ve also got there, I’ve asked all these different friends of mine to share what they do as a way of celebrating. So I think it’s about 100 ideas. So go over there. I’ve got the link there for you in this article, as well.

So that gets us to the last part. In quick summary for you, these are the eight steps. Decide what your number one focus is on at the moment, the number one priority that you need to be really doing in your business. Then get out of your head a huge list of absolutely everything that is floating and buzzing around in there in your could do, should do, would do list. Then number three, compare everything that’s on that list against your number one priority, and only include those ones that relate to your big goal. Then I want you to assess your available resources so you’ve got an idea of how easy it’s going to be for you to do certain things. Then I want you to rate each of those things that are on that list for the impact that they can have on your major goal, your major focus, and how much ease it’s going to take for you to get those done.

Then it allows you to be able to rate them so you can do the things that are going to have the biggest impact with the greatest ease. Then number six is you’re going to take action, and to do that you need to have a plan, which is your 90 day plan, and we’re going to be setting goals at the end of that, but also for the milestones each month in between. Then we’re also going to be doing a review process. That’s number seven. And accountability so that you can actually look back and see, “Did I meet my goals? Didn’t I meet them? Why or why not?” So that I can improve next time. And then the very last one is we’re going to plan to celebrate and tie that in with your achievements so that you’re going to be effective rather than just busy so that you’re not going to be overwhelmed, that you’re going to stay focused on the things that are most important to you.

Okay, so that is Janet’s eight step process for getting out of overwhelm. Getting stuff done and getting a life without you burning out, and without your business suffering because you are stuck. I’ve got a few resources here that I’ve mentioned for you. The number one for you to go and check out is romanceyourtribe.com/chaos, because that’s going to give you my one page ‘Chaos to Clarity Decision Tool’ that’s going to help you to work through that process to be able to know what are your number ones, what’s your number one thing that you’re going to get the best results from so you can make a decision and get going. So that’s the great thing for you to be able to start with.

And I would love to hear from you, does this help? Leave your comments down below or find me over on Messenger or drop me an email. Whatever floats your boat, but let me know. I’d really love to hear if this helps you, and any other great tips that you may have for other people who may be listening or watching, that’s going to help them as well, because I’m sure you’ve got some really good ideas, as well.

Okay, go get them, folks. Bye.

How to Buy and Sell Websites for Profit

How to Buy and Sell Websites for Profit

Usually when I talk about websites, I focus on YOUR website. The one that grows your coaching or service business, positions you as the trusted expert, builds your list and makes you money. It is something you invest time as well as love and attention on (just like your business).

Today we look at websites differently. We’re going to look at them as a commodity.

Something you can buy, sell, renovate, earn an income from and sell for profit.

Just like building a real estate portfolio, except today is all about building an investment portfolio of websites.

Websites As an investment Portfolio

The experts in how to buy and sell websites for profit are my beautiful friends, and fellow Aussies, Matt and Liz Raad. In this episode of Romance Your Tribe Radio we explore:

  • How Liz and Matt have built a portfolio of websites they pay little attention to, yet provides an income for their family (plus more!)
  • How to start your website portfolio for just $300 – and why you should start low.
  • How to find cheap websites that are “a renovator’s dream” and improve them to recover your expenses quickly.
  • What to look for when buying websites to “hold” for low-touch passive income.
  • How to identify websites you can sell for a huge profit and when you should do this in your portfolio building
  • The 3 industries to invest in that will give you the best return.

We also explore how Liz and Matt got into buying and selling websites for profit (they are zoologists specialising in Kangaroos. You can’t get more Aussie than that!). You’ll love hearing how they run their business as a couple with young children and the decisions they made along the way that got them the lifestyle they have now.

As well as our interview (where we go into really practical teaching), I have a “cheat sheet” article below on the 3 steps for you to build your first portfolio if 10 websites, plus links to a special training Matt and Liz will run just for listeners and readers of the podcast.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

3 Steps To Buy and Sell Websites for Profit

When you buy and sell websites, it’s just like buying and selling real estate. You pick one that is low maintenance and will give you a good return of investment.

The end goal that Liz and Matt have for their clients is to have a stable cash flow from their portfolio of websites. Like with any investing, The best thing is to start small, so you can learn the ropes without blowing the bank.

Goal 1: Build a portfolio of 10 low-cost websites

Start small, only investing in websites that cost $300 or less.

Then build a portfolio of 10 low-cost websites before you invest in more expensive websites

Below we’ll look at the 3 steps for you to build your first portfolio of 10 low cost websites.

Step 1: Where to find websites to buy

There are two ways to find sites:

  • Direct approach – finding and identifying websites yourself, can take a lot of work
  • Flippa.com – the world’s largest platform to buy and sell websites.

The cool thing about Flippa is that it’s like eBay – there’s a whole little nation where they rank buyers and sellers. This way, you know you’re investing in something legitimate especially if you’re just starting out.

More experienced sellers, usually the higher-ranking ones, will help you through the technical bits of the process. They will help you transfer the site to your own hosting etc which is really helpful for your first time.

Often, the sellers are those who love the initial build and launch of a website, but don’t enjoy keeping the site running. I think of them in terms of gardeners. They are the people who love to build a garden and plant all the vegetable seeds to grow….then they get bored. Your role is to be the long term gardener who tends the crop, removes the weeds, and profits from the harvest year after year (can you tell we have been enjoying the fresh beans and lettuce in our garden at the moment?)

Step 2: How to Identify The Best Sites To Buy When Starting Out

As mentioned above, for your first 10 websites, we are going to focus on  cheap websites that are selling for $300 or less. So our focus is finding sites that are in a great niche, already have organic traffic coming from search engines, already make some money in a way that is fully (or mostly) automated, and have been ignored or neglected, so you know you can improve it to increase the income.

I’ll go into the monetizing part below, but for now let’s look at how to pick a winner on flippa.com.

Niche:

Liz and Matt recommend the big 3: Health, Wealth and Happiness.

While niches like weight loss can be competitive, things like curing acne or relationships would still be a specific niche that isn’t too competitive. So look for very specific topics within those 3 categories.

Search Criteria

When doing a search on Flippa, set the dollars it makes per month from $1 to $50. You’ll get smaller sites that are great to learn from and have the potential for you to improve that income with simple tweaks to the website.

You also want to find websites that have history. So they have been live for months, preferable years, so they are already ranked well with Google.

Check out the site to see how it is generating money, and how many great content articles it already has that are ranking on the search engines.

The nice part about Flippa.com is each listing includes data on income, traffic and expenses over time so you can compare potential sites.

You can get more info on this in the special webinar Liz and Matt are running over here: https://romanceyourtribe.com/buyandsell

Domain Names

One thing to look at when looking for sites, is identify sites with domain names based around a question or a solution. Niches like this are stuff you can create content for easily and a lot of people would want to place advertisements there. If there’s an affiliate offer you could make in the niche, then better.

Step 3: How To Make Money From Your Website Portfolio

The kinds of websites you are investing in do not sell physical products you need to manage. They do not provide services, coaching, in fact anything that requires you interacting with customers!

The ideal sites make income through one of the following 2 methods:

1. Placing Advertising on the site

The most common are:

  1. Google AdSense (you get paid a small amount every time someone clicks on an ad that is on your site)
  2. Selling banner ads directly to other businesses (you usually get paid monthly for displaying their ads on your site)

2. Affiliate Marketing

The most common are:

  1. Amazon ads (you get paid when people click on the ad and then but something from Amazon). This is perfect if you have a niche that is product-based as you simply recommend the best product for them. You can do reviews for products on the site and link to them. When a person clicks on your link from your site, Amazon gives you a commission from anything the person buys within the next 24 hours. It doesn’t have to be the product you linked. One of Liz and Matt’s students linked to essential oils and the person ended up buying a blower kit for a Toyota Corolla – earning them a thousand dollar sale.
  2. Specific products (such as information products) which you can find from websites such as cj.com and clickbank.com.

How To Increase Income From Each Site

Many of these websites are pretty basic, even awful-looking.

Because each site usually makes small amounts of money, your income is increased by:

1. Generating for traffic to the website for free
Skills needed (or outsourced)

  • Search Engine Optimisation (SEO)
  • Keyword rich fresh content (so great articles)
  • Negotiating back links from other related websites

2. Identifying other sources of income
Skills needed (or outsourced)

  • Identify pages on the website that rank well on search engines but don’t have an affiliate offer or ads
  • Add affiliate offers
  • Do review articles

Action Steps

  1. So I’m challenging you, if you’re reading this or listening to the podcast right now, to go ahead and visit Flippa.com. Set yourself a budget of $300 and follow the criteria that Matt and Liz set above. Figure it out, monetize it, because this is also a challenge I’m taking on myself.
  2. I’d love to hear from you about your results. Take action and come back and share it through email or drop a comment below. Better yet, tell Liz and Matt as well! Knowing that you took action and got results from something we shared is very rewarding.
  3. Register for advanced training: A special webinar Matt and Liz will be running. If you’re looking to sell your website down the track or just want to drive more traffic to it, they will cover that in this special webinar as well. You can sign up here.
  4. If the webinar training is no longer available when you read this, Go over to Liz and Matt’s website ebusinessinstitute.com.au to take a look at their training organization to learn more about how to buy and sell websites.

About Liz and Matt Raad

Matt and Liz Raad are website investors and advisors in buying, renovating and selling businesses – both offline and online. They began their business career by buying a manufacturing business and have bought and sold their own businesses in a range of industries, and as business brokers they gained experience at all levels of business, including the sales of multi-million dollar online businesses.

As the internet boomed, they saw that the highest cash-flow and growth was happening in online business, so applied their “buy and renovate” real-estate and business strategies to websites. This allowed them to quickly build a portfolio of cash-flow generating websites in a fraction of the time it would take to start them from scratch.

They are now advisors in online strategy and marketing to businesses from start-ups to corporate, and have founded The eBusiness Institute with the goal to help people prepare themselves for the future with practical, money-making digital skills.

In their workshops and coaching programs they have condensed their insights and experience into an easy to follow system for buying and selling websites profitably, and building a valuable online business portfolio that can give both wealth and lifestyle.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Links and Resources Mentioned

Matt and Liz Raad’s website: https://ebusinessinstitute.com.au/

Special webinar with Matt and Liz: https://romanceyourtribe.com/buyandsell

Flippa

CJ Affiliate

Clickbank

Google Adsense

Amazon Advertising

Read The Transcript Here

Janet Beckers:    Hello and welcome. Janet Beckers here with Romance Your Tribe Radio. And I’m so excited to welcome you to my beautiful guests today Matt and Liz Raad. Good day guys.

Liz Raad:  Hey.

Matt Raad: Hi.

Janet Beckers: Now, I ran into Matt just a few months ago at a conference up in Queensland, and we hadn’t seen each other for years. And it was so lovely, and I just loved catching up in everything that these two guys have been doing. And you know when you meet people in business and they’re switched on, like, they know their stuff. They’re doing amazingly well in and making their own path, like, found a really unique way to be able to grow their business. But at the same time, they’re just really nice down to earth people you just want to be mates with.

So, that’s who I’d like to introduce you to through this podcast. It’s not just people who are doing great stuff but who are great people and care as well. So, that’s why I’ve invited Liz and Matt. So.

Liz Raad: Hey. Thank you.

Janet Beckers: You’re very welcome now.

Matt Raad: Yes.

Janet Beckers: So, I hand it over to you guys. Can you share with people what is it that you do? Who do you help and how do you do it?

Liz Raad: Okay, so what we do, and this is what you were just saying. Something a bit unique and something that a lot of people have never really heard of. And that is we invest in websites. So we …

Janet Beckers: Huh.

Liz Raad: Yeah. So instead of, well, as well as buying properties and shares, we actually also have another income stream through the websites that we buy. So, that’s something pretty unusual, because people think, “Hang on, how do you make money out of websites?”

And what we actually love most is taking people, and it’s people we work with now. So not only do we invest in websites, we also have an absolute passion for taking people through that process and getting them earning money online [crosstalk 00:01:52] through their own portfolio. And so we work with absolute beginners. We work with people who want a career change. We work with business owners who want to just add some extra dimensions to their business, so …

Matt Raad: Lots of work at home mums.

Liz Raad: Yeah.

Matt Raad: Lots of people who work [inaudible 00:02:07] hours and need to have … or people that just want to start setting up a side income.

Liz Raad: Yeah. Yeah.

Matt Raad: Or retirees, people who are a bit worried about maybe not having enough money in their retirement because the strategy …

Liz Raad:  Yeah. Yeah.

Matt Raad: … of what we do is … It’s not like buying real estate where you make hundreds and hundreds of thousands of dollars. You can start out with less than a thousand dollars and buy little tiny websites and build them up and make lots of money off them.

Matt Raad: There’s kind of no risk, but I should be always careful about saying there’s no risk.

Liz Raad: There’s always risk.

Matt Raad: It’s always risky business.

Liz Raad: Yeah.

Matt Raad: But once you know what you’re doing, it’s relatively easy and very little cash flux, so very …

Liz Raad: Yeah. [crosstalk 00:02:45]

Matt Raad: It’s really exciting for us. Very good opportunities out there.

Janet Beckers: I love it. And the nice part about this is, and this is why I invited Matt and Liz to come along, because I love the idea of treating websites as an investment opportunity.

Liz Raad: Mm-hmm (affirmative).

Janet Beckers: And then looking at how, that’s what we’re gonna look at today, like, how do you make the investments?

Liz Raad: Yeah.

Janet Beckers: And how do you find them and how do you make that work? And it doesn’t … This could be your whole business model, or it could be like a lot of the people who I work with, that they, they’re building up their business and they are the expert.

Liz Raad:  Yeah.

Janet Beckers: You’ve got that part of the business, so it’s really lovely to not have all of your eggs in one basket. So I’m really excited to hear about [crosstalk 00:03:31]

Matt Raad: Yeah.

Liz Raad: You don’t want to be a baked beans millionaire

Matt Raad: Yeah.

Liz Raad: Let’s have some …

Janet Beckers: Oh my god, what?

Liz Raad: You don’t want to be a baked beans millionaire where you have to live off baked beans for ten years before you finally make it. So …

Janet Beckers: I love it.

Liz Raad: No. I’m having [inaudible 00:03:44] the whole way.

Janet Beckers: I love that analogy.

Matt Raad: [crosstalk 00:03:48] … some angel investing. So we see these baked beans millionaires. We got these young guys who start out and bootstrap everything and …

Liz Raad: Yeah.

Matt Raad: … what we do is not that kind of a thing.

Janet Beckers: That’s brilliant because that’s … You don’t want to be putting that energy and waiting for ten years.

Matt Raad: Nah.

Janet Beckers: So before we get stuck into the nitty gritty …

Matt Raad: Yeah.

Janet Beckers: … because I was talking to Liz and Matt before we hung out, we want to know how do you do this? And what’s the opportunity. We don’t want you to just go, “Oh, yeah, it is an opportunity.”

So, before we get stuck into helping you when you’re watching this to see if this is something you want to do. I just want to dive a little bit into the people behind here, because there’s two things that are quite unique, I think, about both of you Liz and Matt.

Number one is you’re a couple in business. And the other one you’re self-confessed technophobes, non-Gates, and when it comes to building a business around websites, people would assume that you would come from a background of geekdom.

So, would you mind sharing a little bit about why … How did you get into this and why this?

Matt Raad: Can I start real quick?

Janet Beckers: Yeah. Yeah.

Liz Raad: See, that’s why we work in business.

Matt Raad: We’re actually from farms. We grew up in rural Australia, and so we’ve always wanted that freedom of … when you’re on a farm you’ve made your work hard at times and stuff like that. You’ve always got that amazing sense of freedom. So I think when Liz and I met each other, we met at [Uni 00:05:29] and we we’re both studying zoology, which is …

Janet Beckers: Really technical.

Matt Raad: Really technical.

Liz Raad: Yeah. [crosstalk 00:05:35] animals.

Matt Raad: Yeah. Yeah. We were always into animals and very hands on and that’s always where we thought that’s where we’d go, but you don’t make money in zoology, or back there you don’t make money in farming either.

And we [inaudible 00:05:45] business luckily and we actually bought … From day one we were hooked on business and we just got good at it, manufacturing businesses.

Liz Raad: That’s right.

Matt Raad: Yeah. And we stopped buying and selling them. We did exactly what we do now online. We bought a small rundown business, built it up, renovated it, and then …

Liz Raad: Automated it.

Matt Raad: … automated it. Learned how to … We’re both of us completely self taught. We didn’t come from business background at all. [crosstalk 00:06:10]

So when we pulled that first one, that took a long time and it’s traditional bricks and mortar [crosstalk 00:06:15] in which …

Liz Raad: Yeah.

Matt Raad: …if anyone heard me speak publicly, I’m not a big fan of these days, but it just takes so long. Litera;ly, it can take you ten to twenty years.

Liz Raad: Yeah.

Matt Raad: Even the kids came along, we realized we can do this. Liz, being the impatient part, said “Why are we doing this with bricks and mortars? Let’s just do it online and see … ”

Liz Raad:  [crosstalk 00:06:35] [inaudible 00:06:35] is websites and you don’t have to show up everyday.

Matt Raad: Yeah. That was awesome.

Janet Beckers: Yeah.

Matt Raad: It starts when you buy people don’t realize, we’re not working the 9-5. It’s literally, you work on them a bit. If you’re bored or you want to switch off, you can always do something else. So, that to us …

Liz Raad: As long as you think about it once.

Matt Raad: Yes.

Liz Raad: That’s the thing. It’s about, same as if you’re investing in real estate, you’re buying a house for an investment. You pick a house that has low maintenance, that is gonna give you a good return on your investment.

Matt Raad: Mm-hmm (affirmative).

Liz Raad: I mean, you can do a bit of renovation to and then just haul and leave. And that’s the sort of beanstalks that we’re just looking for as well.

Janet Beckers: Well, that’s a good segue, so let’s move over into that now, because I love this whole analogy of … Well it’s a bit. It’s a real combination. You’ve got the finding a rundown business and building it up.

Liz Raad: Mm-hmm (affirmative)

Janet Beckers: I love that that was your background that you came into and you didn’t even … You just started doing it.

Matt Raad: Sure.

Janet Beckers: The thing that I love about people that kind of like you guys that went “Well, this is not making me happy. It’s not helping me get my goals. I’m gonna have a go at this.”

Liz Raad: Right. [crosstalk 00:07:41]

Janet Beckers: “Let’s just dive in.” Is it’s you don’t, you never forget that. You know? It makes it so much easier now that you’re in the role where you’re helping other people to do it.

Liz Raad: Yes.

Matt Raad: Yeah.

Janet Beckers: The people that you’re helping know, “You know, I’m not gonna go in here where they’re gonna assume that I know everything because … ”

Liz Raad: Yeah.

Matt Raad:  Absolutely.

Janet Beckers: You can’t forget when you … from having done exactly the same thing, there’s no way you can ever judge anybody.

Liz Raad: [crosstalk 00:08:03] I’ve experienced the overwhelm and they’re like, “Oh.” And back when we started there was still, you know, you had to do code.

Matt Raad: It was so hard.

Liz Raad: You had to learn a bit of coding. And [crosstalk 00:08:11]

Janet Beckers: Right. Yup. Yes.

So, yeah. And that’s a real strength. Yeah.

So, I love the idea of the rundown business and fixing that. And I also love the analogy to do with real estate as well.

So, if we think about it in terms of … thinking about in terms of real estate. There’s different ways, if you’re approaching real estate investing.

Liz Raad: Yeah.

Janet Beckers: And that you would go, like maybe if you had the cashflow property, your capital ones.

So, for you, what’s the different ways that you and your clients can … What can you do with a portfolio of websites? Before we get stuck in the how to identify a good one, I always like to think about, well, what does it look like at the end?

Liz Raad: Yeah. So, basically the end goal. So, there are different strategies and different investors ’cause what’s fascinating is us and our students we end up in directions that we never would’ve thought we’d be in.

Matt Raad: [crosstalk 00:09:08] Oh, yeah.

Liz Raad: But basically what we do is we start out and most people start have a goal of “Let’s get ten good websites making income each month in my portfolio.”

Janet Beckers: Right.

Liz Raad: So, starting out nice and small, ’cause that’s the cool thing. That’s the difference there in real estate. At least we can buy a website for two or three hundred dollars to start and …

Janet Beckers: Excellent.

Liz Raad: Yeah. You can get in there and not be blowing the bank. You can just start it nice and small. And when you got that …

Matt Raad: And learn the ropes.

Liz Raad: Yeah. And then really the strategy’s about what’s your [inaudible 00:09:43] and where’s your traffic coming from? So those are the kind of two things that we’re looking for in terms of strategy. So, we’re always looking for a website that’s making money as automated as possible. So whether that …

Janet Beckers: Oh.

Liz Raad: Yeah. And I don’t know if we’re gonna get into that in a minute.

Janet Beckers: Let’s. Yeah.

Liz Raad: Let’s talk about that now in terms of what we’re looking for is those websites that can make money out of advertising.

Janet Beckers: Yup.

Liz Raad: All we’ve got to do is bring people to a website about something, you know, a passion that might be … It might be about, I don’t know …

Matt Raad: Your favorite sport.

Liz Raad: A sport. Or it might be about …

Matt Raad: Or hobby.

Liz Raad: We had one actually cars. There’s a good example. They’re good, good, good.

Matt Raad: That’s competitive.

Liz Raad: Competitive.

Matt Raad: We teach people to go out to really nice …

Liz Raad: Niche.

Matt Raad:  … niches. Anything in our three favorite niches that we tell everyone that they should look at is either anything to do with health, wealth or happiness. [crosstalk 00:10:41]

Janet Beckers: Oh, I love it. [crosstalk 00:10:42] That’s a nice way to remember it.

Matt Raad: Yeah. They’re even simple things like, I mean, lose weight is a classic, but that’s very competitive. But things like, you know, how to cure acne.

Liz Raad:  Relationships. And all sorts of things. But so they ought to make money out of their advertising.

Matt Raad: Yeah.

Liz Raad: So we have a tribe. So, exactly like what you’re creating. This tribe of people or group of people who wanted information about a particular topic.

Matt Raad: Mm-hmm (affirmative). .

Liz Raad: And while they’re there they did the advertising on the website that’s paying for that. Or …

Janet Beckers: Now, when you say advertising, what sort of advertising? Are these Google ads?

Liz Raad: Yes. Some are AdSense. And then there’s other advertising programs. Some of our sites have people pay or businesses pay for banner ads [crosstalk 00:11:23] And if it’s in a really nice tight niche, especially products.

Matt Raad: Mm-hmm (affirmative).

Liz Raad: Yeah. We get manufacturers or distributors who want to get in their brand in front of the people who are on our websites.

And we might have a website reviewing certain maybe sports gear, so we’ve got websites that review sports gear, and the manufacturers of that sports gear want to give us sports gear and have it reviewed on the website and put a banner up there and pay for that.

Matt Raad: And this is all in America.

Liz Raad: Yeah. [crosstalk 00:11:53]

Matt Raad: So the cool thing … ‘Cause that background too we used to work with a lot of big corporates and high networths and all these big kind of internet girls. And a lot of things that we’re seeing now is, especially in the last few years, is the big corporates now are starting to spend masses and masses of money online.

Liz Raad: And want to get in front of the tribes.

Matt Raad: Yeah. They don’t care. They’ll pay anything. So for us we have these tiny websites, they’re never gonna cost a grand or ten grand or whatever. And they think it’s nothing to spend fifteen hundred dollars a month on a banner ad. We’re at home in bed asleep and the money just turns up in your bank account. You did nothing on the website. For us it’s a win-win. For us.

Janet Beckers: So that’s about opening your mind to opportunities.

Matt Raad: Yeah.

Liz Raad: Yes.

Janet Beckers: See that’s the thing. I think a lot of people don’t think that that’s even a possibility.

Matt Raad: It’s easy.

Janet Beckers: Why would a company pay that much to put a picture on a website?

Matt Raad: It happens.

Janet Beckers: But that’s the thing.

Liz Raad: [crosstalk 00:12:43] the way the world works and the opportunities that are out there. There’s just these amazing ways that you could generate income.

Matt Raad: And then …

Janet Beckers: Excellent. So the main thing there is having a website that has got really good content that people are gonna be finding.

Matt Raad: Absolutely.

Liz Raad: Yes.

Janet Beckers: And it’s hardly niche and the way that you make the money is you’re not actually having to …

Liz Raad: …niche, and the way that you make the money is you’re not actually having to provide a service, you don’t create products.

Matt Raad: Definitely not.

Liz Raad: All the people advertising. [crosstalk 00:13:11] you’re getting manufacturing and distribution. Never again.

Matt Raad: No, never again.

Liz Raad: Holding stock, that is just such a hard thing to manage, and parking at work right up on shelves and we love this idea that we can, like Matt said, “It’s making money out of electrons.”

Janet Beckers: Excellent.

Liz Raad: If we do have a niche that is a product based, we will monetize it by being affiliates, so we may be …

Matt Raad: It’s become an Amazon affiliate.

Liz Raad: An Amazon affiliate. You’ve got basically access to every product.

Matt Raad: On the planet.

Liz Raad: In America [crosstalk 00:13:49] and all you’ve got to do is get the people, get the eyeballs.

Janet Beckers: That’s excellent, so we’ve got then the two main … so if we think about the big picture we’ve got. If we’re looking for a business that we want to, you’ve got a website, and we’ll talk in a moment about how do you find them and what makes a good one? But if we’re thinking about the end, we’ve got you could have a portfolio of websites that are creating cashflow for you. And the way that cashflow is generated is either people land on that page and they click on a link, and it goes to advertising.

Something’s being advertised, whether it’s just through Google AdSense or something you negotiate with actual interested parties. Or it’s an affiliate, so you’re saying this product here is the best one ever. Click here, and go to it. So they’re the main ways that you’re making money, and they’re the kind of things that there are so many options out there.

Liz Raad: Yeah.

Matt Raad: It’s unlimited.

Janet Beckers: With the main way you would make money through the actual buying the websites and then building up this portfolio, so if we go back to the real estate analogy is either cashflow, so basically you’re getting them enough of them that they’re making enough through advertising and affiliates, that you’ve got that nice cashflow, or what other ways? Other ways with real estate would be like Qikflips, or with …

Liz Raad: Yeah, yeah.

Matt Raad: That’s the other important thing. With big corporates coming into the online space now, the valuations of good websites that are monetized that way, they’re actually a hugely valuable asset, so even …

Liz Raad: Right.

Matt Raad: People often don’t realize, you see these real basic, the classic one is pep training websites and stuff like that. People look and they think [crosstalk 00:15:34]

Liz Raad: Yeah, and they’re ugly and they’re awful looking.

Matt Raad: They’re ugly, but you can sell them off for a couple hundred grand [inaudible 00:15:40]

Liz Raad: There’s one we bought. Let’s give you an example.

Janet Beckers: Yeah.

Liz Raad: Two websites. So we bought one for $30,000, one for $15,000, so it’s $45,000, for these two websites, and they’re already established.

Matt Raad: In the same niche.

Liz Raad: Pretty ugly. Needed a bit of work, so when you say needed a bit of work, meaning they had old scenes on them. They needed a tidy up. They could do better in Google rankings by having some really nice, fresh content.

Matt Raad: Good fresh content.

Liz Raad: And so we outsource all that. I actually don’t think I even looked at those.

Matt Raad: You don’t even know the URL.

Liz Raad: I don’t even know the URL. So there you go.

Matt Raad: That’s how passive they were.

Liz Raad: So we held on to those for a year and it made $90,000. Those two websites.

Janet Beckers: Just from the cashflow?

Liz Raad: Yeah, just from the cashflow.

Matt Raad: AdSense.

Liz Raad: They were AdSense websites. And then after that we actually got someone offer us to buy. So we thought, “Aww”. And sometimes when we think, “OK, yes, if someone makes the right offer, we’ll sell”. We don’t usually sell. We like to hold on to our websites.

Janet Beckers: Wow.

Liz Raad: We sold that for $150,000.

Janet Beckers: Lovely.

Liz Raad: So that’s $195,000 we made in one year.

Janet Beckers: Aww, love it.

Liz Raad: Two big sites. So that’s the kind of thing that we’re doing. We’re looking for these opportunities where, especially there’s a website that’s kind of making money despite itself.

Janet Beckers: Yeah.

Liz Raad: Really good opportunity. Because if we can do a little bit of tidy up and actually … I mean, we’ve had websites where when you look at it, all the traffic all the people who are coming to the website, they’re coming to a page where there’s no offer. So we usually buy the website, put an offer on it and it’ll juggle the profits.

Janet Beckers: Fantastic.

Liz Raad: It’s often quite simple things. Especially for your marketing brain and from your listeners. There are good business people out there. They’re in the field. So this is the sort of stuff that you’ll pick up as little opportunities. And the nice thing is, it’s not that difficult. Once you know what you’re doing, not that difficult to actually take action on them.

Janet Beckers: Yeah.

Liz Raad: Yeah so that’s the nice thing.

Janet Beckers: Well lets have a look now at … we’ve looked at what’s possible at the end. So now lets go back to the beginning. I want to come back to some of the core things that you can do. So I love this one that you said about there could be a lot of traffic going to one website ’cause it’s ranking well in Google or wherever but there’s no offer on it.

Liz Raad: Yeah.

Janet Beckers: That’s a really [inaudible 00:18:11]

Liz Raad: That’s common, yeah.

Matt Raad: That’s what we want. They’re the goal.

Janet Beckers: So how do you find these websites? Because there are so many billions of websites out there.

Liz Raad: Yes.

Janet Beckers: And you can go, “Aw yeah, that’s awesome. I found one where all the traffic was going through to one page”. How do you find them? For people who are staring out now, where they’re going, “You know what? I’m just going to start off with my first one. I’m going to set a bucket of say $500.”

Matt Raad: No. $200.

Liz Raad: Three.

Matt Raad: $300.

Janet Beckers: $300. Okay sorry, [crosstalk 00:18:42] I was obviously thinking way too lofty.

Matt Raad: When it’s the beginning, you can actually buy OK sites under $300. They’re not going to be perfect, but they’ll will be fine. So we tell everyone, do not go $300 because there’s a bit to learn to these. Obviously, we’re experts at buying and selling businesses. There’s a bit to learn. But if you’re only ever risking $300, then you can learn it quite safely.

Janet Beckers: Yeah.

Matt Raad: And the number one place where we go … we have quite a few strategies where we find websites. One of them we love, direct approach. Sites that we’ve identified, that’s a lot of work. The easy way is to go to the world’s biggest platform for buying and selling websites. They’re like a broker I guess. They’re called Flippa.com.

Janet Beckers: How do you spell Flippa?

Matt Raad: F-L-I, double PA .com.

Janet Beckers: Flippa with an A?

Liz Raad: And they’re based here in Australia.

Matt Raad: Yeah, would you believe?

Janet Beckers: Oh, are they? Oh, I should go meet the people who run that. That sounds like that would be [inaudible 00:19:40]

Matt Raad: They come along to a lot of our events and speak to-

Janet Beckers: Oh do they? That’s brilliant.

Matt Raad: Yeah, it’s-

Liz Raad: They could just be [crosstalk 00:19:48]

Matt Raad: Yeah.

Janet Beckers: Yeah, yeah.

Liz Raad: [inaudible 00:19:52] what’s trending and things like that.

Matt Raad: The cool thing about-

Janet Beckers: There’s an actual platform that’s out there, you can go for under $300 bucks and … that’s cheaper than most courses that you could go on learning anything to do with business. If you think of it this … your first one or two or three, whatever it’s gonna take without Liz and Matt holding your hand is your education expense.

Matt Raad: The cool thing on Flippa is it’s a bit like Ebay because it’s a marketplace, they rank sellers and they rank buyers so you build up a little nation on this. When you’re starting out it’s in the interest of the sellers to be, within reason, legitimate. Now there’s always skeletons in the closet of any business you buy on any website but the cool thing on Flippa is it is one of the more safe … there’s other platforms out there but Flippa, we’ve found are quite safe to a degree and they’re very strict on their security and the good sellers on there [inaudible 00:20:57]

Liz Raad: If you look at the seller ratings and pick a highly rated seller, especially for your first one. That’ll help you, they will help you transfer it and things like that. There’s a few little technical things that it’s handy to have an experienced person, especially on your first.

Janet Beckers: Yeah, yeah. That’s brilliant.

Liz Raad: The really good bargains are the ones where there’s someone who’s never sold a website before and then we can help them also, ’cause often they don’t know how to do all this stuff as well. It’s really nice. We’ve met amazing people on Flippa and actually we’ve got a lot of … now one of the other ways be buy is, we’ve met a lot of people who love that initial build and launch phase but they don’t like running them ongoing and so, we’ll contact them and say, “hey, you gotta anymore you wanna sell?” [inaudible 00:21:50] launched and it’s proven, it’s making money and they’re just happy to sell it at that point and we take it on to the next level.

Janet Beckers: That is fantastic ’cause that is so true. I always think of a gardening analogy that there are people who are fantastic that go in and planting and then there are other people that once they planted and it comes up they’ll get bored with it and wanna move on to the next plan. Other people just love to come along and nurture it and harvest it and grow it and [inaudible 00:22:21] making those big decisions around what’s the best thing to plant it’s just- [crosstalk 00:22:27] You wanna find somebody that loves planting the seed. That’s brilliant.

Matt Raad: Our value too is … what our background of doing business and online businesses, valuable assets. We’re trying to pick the ones that down the track we can sell for really big multiple because some of the big corporates are going to definitely, in the next 5 years, they’re going to start buying up, even what you would consider little, tiny niche websites. They will definitely start buying them up and paying lots of money. We’ve already got several friends of ours that have sold that in the millions-

Liz Raad: Actually, we’ve got one friend and he actually started the website but he could’ve just as easily have bought it. He noticed an industry that the main player didn’t have a very good website so he [inaudible 00:23:13] and he was the [inaudible 00:23:17] his website was that company and the company noticed he was doing heaps more sales than they were. They went, “I know, we’ll just buy you”.

Matt Raad: They bought him out, for seven figures.

Liz Raad: Seven figures.

Janet Beckers: That is fantastic.

Matt Raad: You can get lucky, that’s not every website [crosstalk 00:23:34] cash flow but also [inaudible 00:23:35] we’re creating an asset here, this seems worth a lot of money down the track somewhere. Let’s just build it up over the coming years and it’s what we teach now for all our clients. We say to them, “watch out for corporates, there’s good things, there’s lots of activity in that-

Liz Raad: That’s great that it goes back to your gardening analogy too. We always say to everyone, plant the seeds now, get a few little websites out there, it doesn’t cost much and it’s not really a lot to do but then one day maybe worth a lot. It’s worth doing something now.

Janet Beckers: Now, let’s look at, as a nice wrap up, because I really like to give people some really good action steps that they can do. I’m thinking if one of their first action steps is to go to Flippa.

Liz Raad: Yes.

Matt Raad: Yes.

Janet Beckers: If we’re gonna go to Flippa, what would be the criteria that you would be looking for where you can go, “oh that’s the one”. If you just had a budget of 300 bucks and you’re gonna go and get your first one, apart from starting off with a seller that you know, that they’ve got some reputation [crosstalk 00:24:44] helped you. What would be, if you had a couple of sites that you were going, “alright, they all fit the criteria, how am I gonna choose which one?”. What would you use as a criteria for somebody starting out to pick out the one that’s most likely to be really fantastic in their portfolio?

Matt Raad: For me it would be that the main name in the niche. We’re not into the main names as such but it’s always about the niche-

Liz Raad: They do have value though.

Matt Raad: Certain niches we can do a lot more in because you can provide really good content. As long as we can get traffic to it, that’s why I look at the niche.

Liz Raad: Look for domain names or websites that are based around a question or problem.

Matt Raad: Solving a problem.

Liz Raad: It’s either solving a problem, like cureacne.com or-

Matt Raad: Howtotrainyourdog.com or-

Liz Raad: Something that answers a question, not just “lose weight”, which is a bit big but something around, more specific niche, maybe losing weight after giving birth or something that’s a quite nice specific topic that people really want that information about and then that there’s a lot of advertisements that OB’s really came to get in front of those people-

Matt Raad: That’s a benefit about knowledge, I guess obviously would be doing this for … kind of our knowledge, I guess … obviously, we’ve been doing this for a long … like ten years now. So we can look at any niche and go, “Oh, yeah. I know there’s advertisers in that.” But that’s the journey that people have got to go on alone because that’s worth money in the bank.

So what you just said’s real important. One of the other things then we do is we’ll go and look up in certain affiliate offers and different places online. We’ll go and look, “Oh is there an affiliate offer in this niche?” And, if there is, then we’re more likely to buy [crosstalk 00:26:26].

Liz Raad: And [crosstalk 00:26:26].

Matt Raad: Even on little $300 websites, you can find amazing, amazing [crosstalk 00:26:32].

Janet Beckers: Right. So they’re good ones. First of all, the domain name’s important, especially if it’s obvious the niche just from that domain name.

Liz Raad: Yeah, yeah. That’s always good.

Janet Beckers: And then the next one is look how you can monetize it. So going and having a look for affiliate offers. So where would you go and look for those affiliate offers?

Liz Raad: When you’re very first starting out, the best place, actually … Because a lot of affiliate networks, you need a certain amount of traffic, like a bigger website, in order to join them.

So the ones that will let you in initially, there’s cj.com that you can have only a small website and join cj.com. And clickbank.com if you want to sell information products.

Matt Raad: Which is always good.

Liz Raad: Yeah, [inaudible 00:27:17] works well too. Obviously AdSense, but you need to make sure the website adheres to AdSense terms and condition before you apply for your AdSense. So make sure. Just click on AdSense’s terms and conditions to make sure the website you buy … Or you could ask the seller, “Does this meet the AdSense terms and conditions?”

Janet Beckers: Yeah. Put it over to them. Yep.

Matt Raad: And then the biggest one these days is Amazon.

Janet Beckers: Amazon.

Liz Raad: Yeah, Amazon.

Matt Raad: Good products. So even if you have a dog training, just thinking outside the square, if you see good dog training websites, so selling tips on dog training-

Liz Raad: Or it’s just talking about tips on dog training.

Matt Raad: Talking about dog training. We know straight away, “Well, there’s some really cool products on Amazon that sell really well in that sort of niche.” Like certain collars or certain …

Liz Raad: So you might review a collar.

Matt Raad: You might review a collar.

Liz Raad: So in the [inaudible 00:28:08] website [inaudible 00:28:10] collars that’s on Amazon.

Matt Raad: Yeah.

Liz Raad: And so you can-

Matt Raad: All the fees and things. So Amazon actually makes things a lot easier for our clients these days. Even on a little tiny search, it’ll normally segue in articles that review products that are sold on Amazon.

Janet Beckers: Do you know how the Amazon program works?

Liz Raad: When someone clicks through on the links … So, say they see your dog collar review, and they think, “Oh, that’s interesting. I’ll go and check that out.” What it does, is it cookies them. So it follows them. It says, “Oh this person’s come from Matt and Liz.” And then anything they buy for the next 24 hours, we get a commission on.

Janet Beckers: Oh, it doesn’t actually have to be that dog collar. It can be anything.

Liz Raad: No, it doesn’t.

Janet Beckers: Yeah.

Matt Raad: Yeah, because they’re such a … They’re amazing Amazon’s the ultimate selling machine.

Liz Raad: Selling machine. They do it all for you. So remember we gotta leverage the big guys, don’t be afraid of them. Leverage them. But I think my favorite story on that is, we’ve got one … a student and he had a website about, I think it was essential oils or something like that, something quite calming and gentle, and someone clicked through for an essential oil and bought a blower kit for a Toyota corolla. They did a thousand dollar sale!

Janet Beckers: Oh, I love it! That’s fantastic.

Liz Raad: So-

Janet Beckers: That’s brilliant. This has been … I know that we have only just touched the tip of the iceberg here. Obviously, you guys immerse yourself in this. You have clients that you’re helping with this all the time. So we’ll talk in a minute about how people can find out more. But for anybody that’s watching, or listening, or reading, or however it is that you’re choosing to join us, my challenge to you is take action this week. Even if this is something that you’re going, “I may or may not end up going down this track.” My challenge to you is go over to Flippa, set yourself a budget of $300, even if it’s just starting out being a pretendy budget, like when you first were learning to trade or whatever.

So you’ve got your $300. Go there, following this criteria of, is it a good niche? Is there a domain? Can I see where there is affiliate program products, whether they’re information or whether they’re something on Amazon, that I can actually then see how I can monetize this further? Go and have a look and see what you can find because then, the next thing … And that’s what we all … I know when people come over, and they start learning a bit more from you, and you also find that from everything I’m sharing is then the big focus is, “Right. How am I gonna get the traffic? How am I gonna keep that … ” [inaudible 00:30:52] of everything is feeding that traffic.

So that’s my challenge. And if you take up this offer … Because I’m gonna do that do. That’s my challenge to me as well. I will keep you updated on what I’ve been finding because I just think this is a fun thing to do. When you take an action, come back share it, drop an email, or leave a comment down below. And one of the best things that you can do is, for Liz and Matt, is to come back to them as well. And just let them know that you took action from today because that is incredibly rewarding.

Liz Raad: It is, yeah.

Janet Beckers: It is. It’s one of the most rewarding things to actually hear that, you know what? I made a difference because people listened and took action.

So that’s for everybody out there.

Go on, do it, do it, do it. Take some action.

Liz Raad: [inaudible 00:31:39] have some fun. What you can do too, is to get … because it is fun to see what the possibilities are as well. So certainly, I recommend when you do your search on Flippa, set the dollars that it makes per month to somewhere between $1 and $50. So then you’ll get the sites that are the lower regions, like the smaller websites.

Janet Beckers: Right.

Liz Raad: Or, if they’ve got maybe a couple hundred of people a month traffic, just a little bit of traffic, a little bit of visitors. So that means you’ll get the cheaper ones. You can do those. Put in a monthly profit of $1000 or more, and then you can see what sort of websites are actually making money out there. And you’ll be absolutely amazed at what makes money. That’s something you can buy.

Janet Beckers: That is a brilliant tip, Liz. Not only look for the one that you’re gonna get now, go and have a look for a website that’s making the good money and look at that and take in that. Love it, love it, love it. That’s really good.

All right. So for people now to find out more. So what’s probably the next steps?

Liz Raad: Well, we can do. So if they go over to ebusinessinstitute.com.au, that’s our training organization, and so you can have a look. And, actually, if you join the updates, you can find out more. But have a look over there and see what’s going one. And then we will also … We’re gonna run a special webinar, aren’t we?

Janet Beckers: I tell you what, I’ll give you a link to … I’ll just tell you the name of the webinar link because I know it’ll be a long one. So I’ll just make one that we’ll redirect. So, if you go to romanceyourtribe.com/buyandsell, I think that will be a good one.

Liz Raad: Okay.

Janet Beckers: So romanceyourtribe.com/buyandsell, and-

Liz Raad: Yep. But we’d love to … For those of you who are really interested in actually taking that next step, we don’t do this often, so we would love to though. Your guys, who would love to take that next step, we’ll run a webinar. And we’re actually go into a lot more of the detail.

Janet Beckers: Yeah.

Liz Raad: So what you’re looking for, and a strategy, and how to buy smart, how to negotiate, how to network, what you’re looking for, how to renovate. The strategy to renovate [crosstalk 00:33:57]-

Matt Raad: And also our favorite topic, have a value website because most people have no idea. So we can cover that on that webinar for your audience if they want to come. Anyone that wants to come [inaudible 00:34:04] detail.

Liz Raad: Yep.

Matt Raad: And, like we said, step-by-step.

Janet Beckers: Even for your own business, your website-

Matt Raad: I was just gonna say, yeah.

Janet Beckers: … has massive value. So there might be value sitting in your own websites that you’re not realizing.

Matt Raad: So, if you’re thinking of … If any of your clients are thinking of maybe selling their websites down the track-

Liz Raad: Or their business.

Matt Raad: …they should come along on this webinar as well, so they know how to set it up properly for the best sale.

Janet Beckers: Yeah.

Matt Raad: And the other strategy, actually, is if any of your clients … Talking of magic traffic. If any of your clients are looking for ways of driving more traffic into their website businesses, well, one of the strategy’s that maybe people hadn’t thought of … And this is what Liz and I do all the time … is buy websites that already have the traffic.

Liz Raad: Yep.

Matt Raad: So that’s all-

Janet Beckers: Excellent.

Matt Raad: In this day and age, sometimes its easier to buy a website from Flippa, when you know what you’re doing, buy a website. Say you’re a coach or something like that, and you want traffic, well, it takes a long time to SEO a website. So you can just go and buy instant traffic.

Janet Beckers: Traffic. By traffic, we mean people, like visitors?

Matt Raad: Yeah.

Liz Raad: Yeah. So you can buy a website that’s close to your niche-

Janet Beckers: In your niche.

Matt Raad: In your niche, yeah.

Janet Beckers: Then you link through to your website. That is brilliant, that’s really, really clever. And that can be a really nice way for people to start off because you can kind of get [inaudible 00:35:20] in each one. That’s brilliant.

Matt Raad: Yeah.

Liz Raad:  Yeah.

Janet Beckers: Well, I will … So because we’re just recording this a little bit ahead of time, so we haven’t worked out all of the details of dates and that sort of things. So what I will do is, after we’ve got the podcast here, on the page here we will put the link for you to be able to go and sign up for the webinar, so you can get more info. And then I’ll send it all out to everybody as well. So … And I’ll be there too because that’s gonna be really, really interesting.

Thanks you so much for chatting to me.

Janet Beckers: Its … Thank you so much for today. And thank you everybody who’s listening. I’m pretty excited about this. I love the idea of leveraging all of the knowledge that you’ve been using to learn about how to build and market your own business and being able to use that knowledge on little side projects that don’t use up a lot of your time.

Matt Raad: Yeah.

Janet Beckers: So I love that idea. That’s really, really good. I’m gonna have some fun with that. And thank you so much for today Liz and Matt.

Liz Raad: Well, thank you so much for having us.

Matt Raad: Yeah. Thank you.

Liz Raad: It’s wonderful to be here, so we really appreciate it. Thank you.

Janet Beckers: Okay. Bye everybody and thank you.

Matt Raad: Bye.