In the new Netflix show Tidying Up With Marie Kondo, the Japanese decluttering diva shows Americans how to do with less, challenging America’s hoarding and consumer cultures.
I love her approach of “throw out anything that doesn’t spark joy” (true confessions, I haven’t watched any of her shows…. life is just too short!).
So why not use this approach in your business?
That’s the topic of this week’s podcast and cheat-sheet article for you below.
This is a topic that is top of mind for me because this week I have done the ultimate declutter.
Decluttering my business in such a drastic, but essential way, has allowed me to release the energy I need to make a greater impact.
So, making the most of the unique decluttering energy I’m feeling at the moment, I share with you today the 9 ways you can declutter your business and let go of things (and people) that have an energy that really isn’t serving you anymore.
Once that cluttered energy is gone, you’ll free up space and emotional energy to attract other things into the vacuum you’ve created. This freedom allows you to feel and see things more clearly. It is essential to the growth of your business.
Read / listen/ watch on for the 9 steps in the order I recommend.
If you any of these areas I share make you go “Aha! That’s what I’m going to do next”, come and share it. I’d love to hear it from you. Share it on the podcast on the blog page or get in touch with me through Facebook, Twitter, or Instagram, wherever you hang out.
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9 Ways to Declutter Your Business
Clear the energy to attract great clients, great staff and great opportunities.
Plus clear your mind and business life my simplifying in these 9 areas.
The list below has a very specific order. It’s not necessarily to do with the importance, but the right steps to approach your business declutter.
#1 Clear Out Your Office
This may not seem like the most important area to focus on first, but it is actually the best one to start with.
If you have an office, throwing out things that clutter your peripheral vision or things that distract you without you really noticing it, will be freeing.
Keep only what is important.
This clutter not only clutters you visually, it clutters you energetically.
Take the time to create a calm and focused energy in your immediate work space. A place you can feel a beautiful energy that is pleasure to work in. For me, I always have flowers on my desk where I can see them without having to turn my head. I also have an aromatherapy candle just outside my peripheral view. And I keep these little things, presents, that remind me of why I do what I do.
Set yourself a deadline to work on this and just focus.
TIP: If you don’t have an office, but the area where you usually work isn’t giving you a good energy, then claim an area in your home for yourself, even if it is small. Create a sense of “ritual” by creating a clear space and whatever you choose to include to create a feeling of happiness where you work.
#2 Your Clients
This might sound weird or a bit tough, but you need to do this.
Look at the people you’re working with. Who among them use a lot of your energy and time? Who causes you stress? Are there clients who are making you focus on things that you don’t do well?
They could be a client from hell or you’re simply just not a good match. Maybe you’re not the best person to help them or maybe the help they need is something that is not a part of your business any more.
Make those decisions.
- Does that client need to go?
- Do you have to refer this client to someone else?
- Should you review the boundaries you set with that client?
I’ve only had to do this twice. Once was with a client who I was able to get great results for, she paid on time but she was incredibly needy. She sucked my energy dry.
She also counted as a high percentage of my business. So I built up the other parts of the business so I could eventually let her go in a kind way.
This is how I worded my letting her go:
“It’s been wonderful to help you achieve so much in the time we’ve been working together and we’ve well surpassed what we set out to do. I don’t think you need me any more. And for some of the stuff that you still need my help with, I can refer you to some people who specialise in just that part.”
There was one other time where it was actually a client from hell.
She was awful. She had everybody in tears. I just had to let her go. I gave her all the money back even if we’ve done the work because I didn’t want that energy.
That’s only happened twice in 10 years. Letting go of them just freed me and opened up opportunities and space for new, wonderful clients.
But what if you actually have fantastic clients?
I’m actually at that stage where I have the world’s best clients. I’m just attracting people who I know I can really help. They get me and I get them. I’m absolutely adoring them.
So if you have great clients, let them know!
Also say to them “I want to work with people who are like you. I’d love you to refer people to me who are just as wonderful as you”.
You can also offer your favourites an alumni package to help these great clients stay with you for longer. I just did that with my Rising Stars clients.
#3 Declutter your products
To do this, you’re going to have to do a couple of things.
Look at all your products and services.
This is helpful if you’re doing a lot of little things. This also applies if you’re doing very different things for each client.
If you’re doing a lot of different things for a lot of different people, I want you to list everything down you are doing. You do this because you need to get really clear on what you are really offering. Then you can make decisions on what you will no longer offer.
Simplify and channel your energy to doing less, better and with more focus.
You’ll also attract clients easier with this new clarity.
Look at your profit and loss.
How much money do you make from each of the products and services you offer? If you are creating tailored solutions for people – coaching or service provision – then I want you to look at which of those are making you the most money.
Most importantly, look at the time you are spending on each. You might be getting a lot of money from it but it also may be taking up an excess amount of your time, emotion, or energy.
On the other hand, you might have products that are low cost but they’re efficient because they don’t take much work on your part.
Look at what you can simplify.
It’s not necessary that more is better. Less can be better for you because you can be clear about what you offer. More importantly, you’re not going to be using as much emotional and mind bandwidth.
Can you declutter your programs and your products?
That’s something I just done recently by consolidating everything into one core program with 2 VIP levels. All of the things you offer should lead to the ultimate result.
#4 Your Opt-ins
Do you have a lot of different ways for people to join your mailing list?
Are some of those really not going to be the best ones to lead people into your nice, simplified, decluttered products?
If so, maybe you should just get rid of them. They’re just confusing and unnecessary. Keep it simple. As much as it can be overwhelming you, it could be confusing your clients as well.
Questions to consider:
- Are these going to attract the perfect clients you want?
- Are these really going to lead them to the products and programs that take the least amount of time, and give you the least amount of stress and the most amount of profit?
If you don’t have an email list yet and you need help, I can help you create an integrated solution from opt in to programs to profit through the Attract Your Tribe program.
#5 Your Content
What are you doing that’s getting you in front of people?
You need to be seen and heard for your ideal clients to find you and know what you stand for.
Some of these include:
- Blog posts
- Facebook live
- And more
What is it that you’re doing to let people know that you know your stuff, to connect with people and stay top of mind? Take a look at what’s working and focus on them.
Some of the things you do might be things you do just because you’ve always done them or you feel that you have to. Many of those things are often things that don’t give you results.
Simplify. Doing different types of content can attract different types of prospects, but have a really good look if any of them aren’t really getting results.
This is a great place to declutter. Again, do more with less.
Now this depends on the stage of your business. If you’re just getting ready to launch, you need to be building your mailing list. You need to be getting people’s attention. You need to be visible. That’s your runway.
For a plane to get lift and really take off, it needs a long runway. That’s when you’re going to be creating your content and building your mailing list. You might look at it and go, “Janet says I need to declutter if it’s not working.”
Recognise first if you’re in that runway phase. You’re still building so you can get your sales. Don’t go and throw things out without knowing what you are measuring. How many opt-ins are you getting? What kind of engagement are you getting? What suite of core blog posts are you creating that’s going to end up attracting the perfect clients? Have a look at that and the way that you’re creating content.
Can you declutter there?
#6 Your Staff
That also includes you. It could be you, your virtual assistant, your staff, the people you call in every now and then. Or nobody else.
Look at your team and think:
- Is there anybody here that if they would leave, I would be absolutely horrified?
- Is there anyone here that if they left, I wouldn’t be too upset?
If they’re not doing a fantastic job, then maybe you should declutter. Don’t surround yourself with mediocre.
There might be someone you’re keeping because you don’t want to go through the effort of looking for somebody else or you don’t want to hurt their feelings. Let that energy go. You’re going to attract somebody awesome in instead.
Finally, if you have a virtual assistant, are you using them to their full capacity? Would you be better off just hiring part-time? Take a look at what you’re doing and delegate better.
Look at yourself. Are you spending time doing things that matter or are you doing “busy work”? Be really honest. Can you declutter yourself as the person who is running the business and attracting the clients? Can you declutter your own time and use the support team that you may already have, or intend to build?
Now, what is using up your bandwidth?
What email lists, Facebook groups are you on? Things that use up your time and attention. Work out your criteria for what you really need to grow your business and only spend time reading and interacting with the content and groups that will help you.
Ask yourself, which are the ones you really look at all the time?
If you were on a newsletter list or Facebook group just because you were curious or someone else had added you, just unsubscribe or leave. That’s all clutter using up your brain and distracting you. Exercise minimalism so that the energy that you use is going to be calm.
#8 Software Subscriptions
How many of the software you pay for are you not actually using? Go and get rid of it. It’s going to save you money and the space at the back of your head where every now and then something comes up and you go “why do I have that; I don’t remember” just declutter.
Streamline. Less clutter. Less things to learn. Less things to pay for.
#9 Your Online Presence
Once you’ve decluttered all this, take a look at your website and social media. The best way for people to join your mailing list. Does it reflect your new decluttered life and business?
Now be careful when you approach decluttering your online presence.
When I talk about decluttering you and your time, one of the things to be wary of is “busy work”. These are things that seem really important, keeping you busy, but is not actually growing your business and making an impact.
One of these unproductive, busy things is constantly tweaking your website.
So when you’re decluttering your website, make sure you’re sure about what needs to go. Set your timeframe to do that. And if you haven’t been using your virtual assistant efficiently, this is the best thing to ask them to help you with.
Just don’t fall into that trap of “I’ve been really busy tweaking things on my website”.
This is the last thing you would want to do because you want it to represent this minimalist, decluttered energy that you are clearing around yourself and your business so that the good things can flow in.
Do you have other areas you recommend decluttering?
Or maybe you have some other great tips?
Share down below what’s worked with you and if you have tips for other people, share them as well 🙂
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!