Facebook Premiere Videos. What, Why and How

Facebook Premiere Videos. What, Why and How

This week we look at combining 2 of my favourite things in business:
Video marketing and cool automation that makes you look even more like a legend without doing any extra work.

So read / watch on as I show you the cool Facebook Premiere Video function,

Share 4 reasons why I reckon you should use it in your marketing mix

Show you step by step as I publish a Facebook Premiere Video

Can’t wait to see how you make the most of this feature!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

What is Facebook Premiere Video?

Think of it as uploading a video to your Facebook Page and scheduling it to be published sometime in the next week…… except Facebook will help you build anticipation by creating a post about the upcoming video, remind people to come and watch and then have the same buzz as if it is a live video broadcast.

Cool eh?

Why Would You Use Facebook Premiere Video?

Batching

I LOVE to batch everything in my life!

Every task you do uses a different type of energy and focus so batching together activities that require similar energy makes for great productivity.

One of my favourite things to batch is shooting videos.

I only want to put makeup on once every few weeks!

And when on a roll talking to myself on my comfy lounge in front of my webcam, I can get a roll on knock out weeks, or even months, of videos in one sitting.

The idea of doing live videos, dictated by my content calendar just not thrill me at all!

You Can Guarantee Quality

I live in Australia in a regional area (mind you I only live 2 hours from the busiest airport in the country).

My Internet connection sucks!

Facebook Lives drive me crazy because I can never guarantee the video won’t be pixelated with broken sound and my message completely lost in the bad connection.

Yet I know what wonderful marketing and connection tools Facebook lives are.

My business tribe really engages with them and Facebook rewards them with visibility in news feeds.

Now I get the best of both worlds!

Facebook Helps Promote Your Video

I love anything that will allow me to leverage someone else doing promotion and automation for me.

Thanks Facebook.

When you schedule your video you can upload an image that can be used in a post that promotes your upcoming video. Woohoo.

Build anticipation for your video going live, and Facebook does the work for you.

Here’s what Facebook Says about building the buzz

Once your Premiere is scheduled, a Scheduled Live post is automatically posted on your Page. Viewers are able to Like, Share and comment.

Viewers will have be able to click a button to subscribe to notifications on your Premiere. Subscribers receive their first notification 20 minutes before your Premiere begins.

Three minutes before your Premiere begins, subscribers are again notified that they can join the broadcast lobby. In the lobby they can Like, Share and comment live before the Premiere begins.

You can still Engage Live

One of the questions I’ve been asked is “won’t people be annoyed your video is live yet you aren’t there live?

Only if you pretend you are live!

But nothing is stopping you turning up love and engageing with followers in the chats and comments in your video while it is live.

I’ll be doing this in a few weeks when I launch my free 5 Day Get S#*t Done Workshop “The Irresistible Offer”.

Each morning a top quality, not pixelated video will go live, giving great value training.

I’ll be there live engaging and answering questions in the comments while it is live.

How Do You Set Up Facebook Premiere Video?

Instead of telling you, how about I show you?

Follow along as I upload, show you the best settings, set up a playlist, schedule, add a promotional image and see the video go live.

Here’s the super brief instructions from Facebook:

A Premiere has to be scheduled at least 10 minutes in advance. You won’t be able to launch a Premiere immediately so be sure to plan ahead. Premieres can be scheduled up to 7 days in the future. Pages can schedule more than one Premiere for the same time.

Schedule a Premiere

  1. Click Share photo or videoon the Page you want your Premiere to broadcast from
  2. Click Upload Photos/Video
  3. Select the video you want to Premiere
  4. Click Publish
  5. Select Premiere
  6. Fill out the fields for Premiere Start Time
  7. Click Schedule Premiere

And It’s a Wrap

I’d love to hear from you.

Have you used Facebook Premiere Video?

If you have any tips to share I’d love to hear them.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome! Janet Beckers here and it’s great to welcome you beautiful people to Romance Your Tribe Radio. Now today we’re going to be looking at Facebook videos but very specifically a new feature which is Facebook premier that is available to you if you are putting videos up on your Facebook page. So what I’m going to be doing here is short, sweet and total teaching and I’m going to be talking about what it actually is so you can understand, you know, if it’s going to be something you want to use. I’m going to run over what I see as the advantages of using Facebook premiere and then we’re going to talk about it from a marketing and strategy point of view, why that is good. And then if you’re watching this on the video, um, I’m actually going to demonstrate exactly how it’s done. So I’m actually going to upload a video, I’m going to use the premiere and then I’m going to show you how it works.

So you can actually go and do it yourself and find it really easy. If you are listening here on the audio section, what I will do is at that point I’ll stop. I’ll stop the recording because honestly that’s not going to be very good for you if you’re listening to the audio on one of the podcast directories because, um, you know, as not going to make sense. So what you can do then is just come over. Um, there’ll be the links here, wherever you’re watching the listening to the audio. If you can’t find them, just go over to romance. You will tribe.com and click on where it says podcasts and then you can just have a look. You can do a search for video or premiere or Facebook and you’ll find this episode where I’m walking you through that. Um, so let’s get stuck into it.

So first of all, what is Facebook premiere? For me, it is an absolute lifesaver because I really love doing Facebook lives because it actually shows up in people’s threads. You know, Facebook really rewards it, so it will show up in, in people’s feeds because it’s alive video. If they have, um, you know, been, they’d been watching your other live videos and they’re subscribed to see more, they kind to get to see it. So it’s got that whole buzz that goes with live. But if you like me, either my Internet when I decided to alive is so dodgy. That’s just where I live in Australia, that it turns out really pixelated and awful quality. And, um, you know, I don’t really want people to be seeing it because it’s frustrating or, um, you know, for me, I’m just going to have just not in the mood, oh, you know, go do my hair or whatever.

Can you relate to that? Can you do that? So what this allows is when you’re uploading your video, you can have a choice to choose premier. And what happens with premiere if you choose that number one, you can schedule it to go live at a certain time. And number two is, um, when it does go live, it appears as if it’s a live video. Um, it doesn’t mean that you had to pretend that it’s live, but because it’s going as a live video, it’s actually going to be showing up in the same sort of way that live videos do for people where it’s really coming up in their feed and it’s got that bit more of an energy around it and it’s actually, um, it’s actually something that’s, you know, Facebook is actually going to be lifting up more. So if you want to see an example of somebody who’s been using this before it became available publicly to everybody is there is a great Facebook TV series that is called Red table talk.

It is run by Jada Pinkett Smith, um, from, you know, uh, the Will Smith. It’s family and it’s really, really good. Now they started using it for a while. So I’ve been watching the way that they had been doing their marketing and I’m going to share with you now how you can be using some of the strategies that rent table talk have used that, um, you can be using the premiere and adapting that into your own business. Now for me, the other thing that works really, really well is, you know, another reason why I absolutely love this is I’m a person who likes to batch anything that I do in my business. I just figured there’s a certain mindset that you have for shooting videos, a certain mindset that you need for writing content. Another one that you need for coaching new clients or pro providing the service. They’re all different energies and as so much more efficient to be able to, okay, this is the energy that I need for this.

I’m in the zone, I’ve done any preparation to do that. I’m going to do as many of us as I can in one go. Um, so that’s the way that I like to work so that I’m not always like trying to switch my mind from one thing to another lesson, an inefficient way to do this. So I love this because I can be really productive, create a lot in one go, and then I can get to release them on a schedule. But importantly rather than just a scheduled video post, it’s actually going to go out in the same platform that they would use for live videos. So for me that is a really big win. All right, now what have I been seeing as the ways that you can be using this? And these are ones that I’ve been looking at when I’ve been watching what they do through um, red tailed hawk.

So, um, let’s go and have a look. So the one thing that I really particularly like about it, number one is the scheduling. So this is a really good thing to have, especially if you’re going to have like a regular series. If you’re going to be doing something where people may be expecting, okay, this is coming up every single week and they’re wanting to know what’s it going to be. Now the thing that is built in with this one that is not the same as if you just upload a post and a video and then schedule it to go later. What you can do when you’re uploading the premiere is you can choose a different thumbnail and you might have one there that’s got you know, coming soon and it will actually show that that um, that image and it’s the same link that’s going to be used for your post so that you can actually be getting a bit of a primary.

So that’s going to be coming up in the feed of people who are other following your videos or liking your page. So the nice part about there is you’re getting a little bit of automated marketing happening for you without you having to be the one doing it all. Now the other thing about having that is it also allows that you can be, you know, you got it coming at a certain time. You can also be doing other marketing that can be going over to it. That’s building up that little bit of a buzz. And that’s exactly what you’ll see that they do with the red table talk. Because every single week they’re doing little snippets, snippets of it and they’re always talking about going back over to there. And you’ll see when it’s going to go live when they go to that page. Um, I see that as a really big one.

Now the other thing, and this is a question, um, that my VIP clients we’re talking about, cause I’ve been, we’ve been going over and I’ve been showing them how to use that is what happens, you know, and looks as if you live but you know, it’s going through the live platform. But um, you know, how can I have interaction with people that I would normally have on alive? Well, think about this where if you’re going to be having like a TV series, think of you’re trying to make your videos as Netflix possible as you can is they’ll be knowing it’s coming up on this date. Okay. So they will be there to watch it. What you can be doing is then turning up at the same time. And as people are commenting, I’m watching you can actually be answering questions, starting the discussion happening in the chat because that is the beauty when you can get a few people there and start building up that buzz.

And the more you can do that, of course the more Facebook is going to show and engaged video. So they are the two big things. If you keep that in mind. Number one is it allows an anticipation of this is coming up and the platform itself, we’ll do some of that for you. And the other one is that you can actually turn up and be interacting with people as they’re actually watching, whatever it is that you’re going to be delivering. So you can add that extra engagement that you may not get as much through the video. Um, so I’d love to hear from you if you’re using Facebook premiere. I would love to see if it’s working for you. And, um, now if you’re on the audio now come over ear over to the, the website so that you can actually see behind the scenes and I’ll show you exactly how to do it.

Now I would also like to be able to help you, you know, shine the light on you and how to also really love to hear back from you. So a nice fun way to do that is if you’re listening to this audio, maybe take a photo of yourself like a split of a selfie. As you’re listening, if you’re here on and you’re watching this on, um, on the video, maybe take a screen grab or a photograph and then come over either to Instagram or find me on Facebook and use the Hashtag romance your tribe because that’s my business romance. He would try and say that and share that photo. I would love to see it and just tell me what you’re doing and any hour, how’s that you’ve got. And I’ll share that. I’ll share that in my Instagram story. I’ll share that on my Facebook page.

Help to shine the light on you. Um, so yeah, I’d love that feedback. You know, if you can love me up, baby, love me, love me, love me. Alright, see you over here and now I’m going to take you step by step as I use this now in my own business. And Hey, um, at the time of recording this in a couple of weeks, I’m going to be running a five day, what I call the get shit done workshop and it’s specifically around building an irresistible offer. Now every single morning I’m going to be having a training video that goes onto my Facebook page, that teachers one specific part of building a great offer. Now I’m actually going to be using Facebook premiere for that part because I want to make sure that it’s really good quality for people and that I, my internet is not going to be dodgy and sabotage it for everybody. So if you want to see me using it in action, make sure that you register for that workshop, which will be romance, your tribe.com. Forward slash offer f yeah, forward slash offer. Um, go there and register. And so you’ll get all the links and you know when at the song, but you can actually see me using it there, um, in inaction. So you can see that there as well. Okay. Let’s now go behind the scenes. So yeah.

 

Facebook Messenger Bots For Business

Facebook Messenger Bots For Business

One of the things I find really frustrating about keeping in touch with my subscribers and customers, is how difficult it can be to get your emails to even land in people’s inboxes (so many get blocked) and then fighting for attention in crowded inboxes.

Don’t get me wrong, email is still a powerful medium, but with an average open rate of 20% (in my industry anyway), surely there is a better way to get more people to even read your messages?

Well, yes there is.

There is a medium that currently has open rates that average 80%.

Plus it has click through rates (the percent of people who click links in the communication) that are 10 times the average rates of emails.

That medium is Facebook Messenger Bots.

Now I’ll be totally open here, I’ve done workshops and courses on bots, set some up in our biz and really done a pretty mediocre and half-hearted attempt.

That will be changing in 2019.

So to advise on how to use Facebook Messenger Bots for business I called up a friend who I met at a conference, Sue Prentice. When I met Sue, she shared over drinks the incredible success her business has had with Facebook Messenger Bots. Sue sells awesome bluetooth earphones for runners (I know because I use them).

This episode of Romance Your Tribe Radio is direct from the trenches with Sue sharing how you can use Facebook Messenger Bots in your business. Sue uses bots in her business every single day, which means she has put her own money on the line to test and tweak strategies that work. This is far better than someone who has only ever managed bots for someone else.

Plus an extra bonus, which I only found after I invited Sue to be my guest, is she has now opened a new “done-for-you” Facebook Messenger bot business (hello, someone to create the great bots you’ll see me using this year).

In this episode we cover:

  • How Sue and I met and why I call her Conference Barbie
  • Why Sue cancelled her email account for her business selling Bluetooth earphones for runners), even though she had industry average open rates.
  • How Facebook Messenger Bots transformed their marketing (plus she shares the stats in their biz).
  • What Facebook Messenger Bots are
  • Who should be using bots and at what stage you should think about using them (this surprised me)
  • The first bot you should create and what software to use to make it easy (which also comes with some great free training).
  • The biggest mistake people make when they start using Facebook Messenger bots for business.
  • How writing emails for marketing is very different to writing for Facebook Messenger Marketing and the simple rule to follow to create messages that convert.
  • How to combine email and Facebook Messenger bots for business.

Plus, below this week’s podcast episode, you’ll see an article explaining exactly what a Facebook Messenger bot is and where to start.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

How to use Facebook Messenger Bots for business

What is a Facebook Messenger Bot Anyway?

Do you use Facebook?

If not you’re probably one of the few people on the planet who don’t.

Have you ever sent or received a private message through Facebook?

If yes, then you have used the Facebook Messenger app.

You are one of the 1.3 BILLION monthly active users on Facebook Messenger. And it’s still growing faster than social media usage.
Are some of these your customers?

Have you ever had a conversation with a business via Facebook Messenger? Maybe asking about their product or services, registering for a webinar or similar?

Yours may have been one of the 8 BILLION messages sent between over 400k other brands and their customers each month (Facebook, May 2018).

Many of those messages may have been automated, with the questions and answers you both give personalised according to answers you give and links and buttons you click.

Think of it as a “choose your own adventure book”, except it all happens through Facebook Messenger and the conversation “decision tree” is managed through software called a “bot”.

It might sound complicated but it is easier to set up than you may think.

After all, email marketing can sound complicated when you are first introduced to the idea of automating emails, and bots are no more difficult to use.

Simple Ways To Start Using Facebook Messenger Bots For Business

Contact Bot on Website

You can create a simple Facebook Messenger Bot series to add to your website for people to contact you. It can give your contact details and also ask them questions to help understand their needs and direct them to the best place on your website.

Yep it’s still using Facebook Messenger but it is on your website.

Segment Visitors Into Different Groups You Serve

Create a Facebook Messenger Bot series that allows visitors to self select their interest (for example, if you are a real estate agent, you can ask if the visitor is buying, selling or both). Then you can answer their most common questions according to their segment.

Solve The Biggest Problems Your Customers Have That Uses Your Time

Are there questions and decisions you spend time helping people with?

For example, how to measure their sizes if you sell shoes or clothes, or how to choose which of your products / programs / services is best for them.

Book Sales Calls Discovery Sessions

If sales calls and discovery sessions are part of your conversion process, a Facebook Messenger Bot is a great way to pre-qualify visitors to see if they are right for your services and then actually book a time there in Facebook Messenger.

Build a Relationship

Just like giving away a great gift to entice people to your email list, you can do the same via a Facebook Messenger Bot. You can also drip send great value content to build trust and lead to the sale.

Make Sales Simpler

Use a Facebook Messenger Bot to speed up the sales process and in some cases, even make the sale and do the transaction directly in the bot.

A survey or Quiz

This is what you will see on my bot sometime soon (hopefully by February).

A quiz can help you segment your visitors, give them great value and insights and then lead them to the best product or service to help them. Plus you can make them fun.

It’s Action Time

There are 1.3 billion monthly active users on Facebook Messenger. 19 million of them are in Australia, millions of others in other countries around the world. These days, 65% of people would prefer to contact a business via direct message rather than phone or email.

Your customers are already on Messenger. They have a growing expectation that you will be able to answer all their questions there.

A bot will never replace a conversation with a real person. Instead, it can help automate the beginning of a conversation and if people still need help (or identify as awesome potential clients) then you can continue the conversation in person.

So, let’s get started.

Here’s your action plan:

  1. Identify the customer conversation starter that will give you the best return for you in your business (eg, which service is best for them).
  2. Check out Many Chat to create your first bot.
  3. Check out Sue’s website at Beyond Points and see the examples of different bots she has created for you to explore. For example the one on their contact us page.
  4. Go to Beyond Points Facebook page and send in “Learn more”. Go over and interact with the bot so you can understand how an expert nurtures the relationship with their customer.

Go get ‘em folks!

Sue’s Bio

A continual passion for business, ideas and branding has always kept me seeking what’s next. I believe knowledge is power. I thrive on the contagious energy around like-minded entrepreneurs, and have enjoyed travelling globally, immersed in my continual journey of my personal education.

Being born in a third world country was motivation enough, valuing what survival of the fittest really meant. An immigrant 3x over, Australia is home. I’ve been fortunate to work alongside major global brands, like IBM and QBE to name a few, perfecting the art of long standing customer relationships, some of which proudly go beyond 20 years with great friendships built along the way.

And with over 25 years under the belt and a mix of advertising and sales, working to make brands stand out I am at ease with being known to “sell ice to eskimoes”. After all, it’s sales that make the world go around. As business owners it’s what we all want. Looking back, I believe it it is all about being authentic, offering value first and being personal through conversations!

In 2014 I could not ignore the buzz in my head that was telling me the future was online. I happened to be going to the US for a 4 day training event about eCommerce when I met my business partner Giles Smith, energetic, smart and determined with the same goals. Together in 2 and a half years, we grew a 7 figure online lifestyle brand from scratch, today our products are used in 16 countries around the world. It would not have happened without investing thousands of hours and dollars in our education. Always seeking what’s next, we discovered this ground floor opportunity .

Mastering the art of Facebook Advertising and the intricacies of social media, we have proven the power of Messenger Marketing. We recently travelled to Austin for the worlds first conversation conference where the leaders in the field gathered. The results we have achieved in our eComm brand I hope will inspire you.

However, what we’re excited about is Working with other entrepreneurs is what we enjoy most. We officially launch in January and will be contributing to a great cause for every bot we build to truly make a difference in the world to underprivileged children. (can’t announce charity name yet)

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Transcript will be available soon!