Acres of Diamonds: 8 steps to uncover the diamonds in your coaching business

Acres of Diamonds: 8 steps to uncover the diamonds in your coaching business

Today I introduce you to a book that is over 100 years old yet has a key message that had a huge impact on the way I think about my business. The book “Acres of Diamonds” by Russell Conwell in an “Oldie but a Goldie” and contains the cure for Shiny Object Syndrome.

The book is so old it is out of copyright now so below I have a link so you can get it for free, directly from the Gutenberg Library online. It’s only short and quite entertaining (remembering it was written in a time when men were men, and women were underestimated).

The title “Acres of Diamonds” comes from a parable in the book which I share with you in today’s podcast (you can watch / read / listen below, whatever floats your boat). In short, a man who searched the world for diamonds, only to find the land he sold to fund his quest, contained acres of diamonds.

Here, I share the lessons from the parable and 8 steps you can take to uncover the acres of diamonds in your existing coaching or transformational service business.

I’ve also summarised them for you below. Plus I’ve shared a bonus Oldie but Goldie video on The Acres of Diamonds featuring Earl Nightingale. Break out the popcorn!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Acres of Diamonds

8 Steps To Uncover The Diamonds In Your Coaching Business

Explore The Profit In You

In a business where YOU are the greatest asset, then the diamonds lay within.

It is YOUR story, YOUR expertise and YOUR Transformational journey that are the foundational stone so you need a process to systematically uncover this.

Lucky for you….. I’ve got a free resource to help you. The FREE Profit in You workshop and workbook.

Level Up

There may be acre of diamonds in your business, but do you know how to recognise a rough diamond?

In other words, in order to recognise an opportunity, you need to prepare yourself with the knowledge and expertise in your industry and business to recognise an opportunity and act on it.

This means treating your business and knowledge in your industry as a professional, not an amateur. So immerse yourself in learning.

Listen To Your Customers

Your customers give you the greatest insight in how to find the diamonds.

Listen to them.

Ask questions, stalk them on social media to see what questions they ask, survey them, love them!

Here is another FREE resource to help you. A pre-made survey template to clone and use today.

Know Your Competitors

Don’t work in a bubble.

If you are to see opportunities in your own business and your own industry you need to be aware of what opportunities your customers already have offered by your competitors.

As well as getting great ideas, you’ll also start to notice gaps and new ways of doing things.

I teach a whole module on this in The Attract Your Tribe Program.

Stick with one thing

The book Acres of Diamonds is actually the transcript of a keynote presentation. One that Russell Conwell  delivered over 6000 times!

He perfected it and the message was so transformational, he raised over $7 million (way back then!) which he invested to found and grow Temple University.

He was practising what he preached. He kept things simple and focused on doing one thing well.

In the Attract Your Tribe program (MY one thing) I teach a concept called The Nested Business Model. It keeps it simple, but allows for scale and leverage.

Relationships Are Diamonds

The greatest asset you have in your business are your relationships.

Relationships with your clients, industry and suppliers.

Invest in these friendships, always giving and paying forward as it is these relationships that create opportunities, joint ventures, referrals and long term friendship.

Don’t Play Small

In the video below, Earl Nightingale tells a great story.

The story of a farmer who placed a glass bottle over a growing pumpkin.

The pumpkin grew and grew until it filled the bottle.

He then smashed the glass and then had a pumpkin the perfect shape of the bottle.

The problem? We all know a pumpkin can keep growing and growing to be quite huge.

Are you letting your surroundings reduce you?

Are you adapting to be smaller to meet your own expectations of your potential, or react to restrictions placed on you by others?

Water Your Own Grass

You are someone else’s green pasture.

As much as you may be looking at people in other businesses, in other industries or with other business models, and thinking the grass is so much greener over there.

Others will be looking at you, and admiring your green pasture with envy.

So water your own grass!

Share the love

I’d love to hear from you.

What action steps will you take THIS WEEK to uncover the acres of diamonds in your business?

Please comment below and share and if you have a friend who you know may be sitting on diamonds right now, but can’t see it themselves, pass this post to them.

Read The Transcript Here

Hello and welcome! Janet Beckers here. Have you ever found yourself in this situation, where you're in one business opportunity and then you look at something else and you think, "That looks so much better. That is a much better opportunity, a much better business, a better business model, a much better niche, so much more of a better opportunity, much better than I am here. I'm going to flick over to that one, and then I might flick over to this one here and I, because that one looks really good." If you've ever found yourself jumping from one opportunity to another, with like the bright shiny object syndrome, today's really going to help you.

Or if you haven't, but you have this niggling feeling that, you know what, this is not the best niche, the best business, the best whatever it is. There's so many other pastures that look so much greener, and I'm sure that it is better, more profitable, easier in all of these other business models. I think I may have chosen the wrong one or this is not right for me. If you ever felt yourself feeling that, then today is going to help you.

What are we going to be focusing on today? I'm going to take you back about 150 years, okay? I'm going to take you back to a really inspirational speech, that was given over 6000 times called Acres of Diamonds. I'm going to talk you back to that speech and tell you why that speech was delivered over 6000 times and what was the goal.

Then I'm going to share with you some of the stories that were in that speech and how they really revolutionized the approach to people talk to business back then. Then we're going to skip forward to now and hearing those lessons from the speech the Acres of Diamonds, I'm going to be sharing with you eight steps for you to take to be able to take those lessons of really solid business advice. To apply them now to your business in building a business online, especially if you are in a business where you help people create transformation. By that I mean, you could be a coach consultant, you could be a service provider, so basically you take people from point A to point B. You help them change to transform, to achieve. I'm going to get those eight steps specifically to help you with your online business.

Let's get started, so first of all what is this, Acres of Diamonds? Well, it was a speech given over 6000 times by a man called Russel Conwell. If you see me squinting, it's because I'm looking at my notes behind here. Now he was born in 1843, but died in about 1925, so we're going back a long time here. Now, the reason he gave this speech over 6000 times and the same speech, he just refined it to give examples to the local towns that he was going to. Is because he was on a mission to raise money, to start a university called Temple University, and which ended up becoming very, very successful. He raised over seven million dollars delivering this speech, specifically to found and fund that university. It was so well received that he was able to raise all this money through that, because people had heard about the impact of this speech and then it would sharing and to be coming along.

Now, you can get to watch the speech yourself. You can get to read the whole speech. Now he's produced it is a book and it's so old now that it is beyond copyright. I've got a link here for you on the page here. If you're listening to this on the podcast, just come over to and find the episode there. You'll be able to see the links there where you are on your podcast player. You can you can download straight away, there's no opt ins or anything, you can just get the book. It's very short, but really quite entertaining actually to be able to read.

I'm going to give it to you in short the lessons and why I'm I sharing that with you now? Surely, this is way too old. This is the story and then we'll talk about what is, you know it's a parable. Then I'll talk to you about what is the meaning behind this, what is the lesson and then we'll go into how do you actually apply that in your business.

The Acres of Diamond is a really beautiful concept to have. I is all about, really you could be sitting on acres of diamonds yourself now, and yet you're looking elsewhere. This is how the story goes. The author is traveling and he hears this parable from the, I think it's in the Egyptian, it's an Arabic parable. Now the story goes that there was a man who was already very wealthy and very contented. I love the way that the author says that he was contented, because he was wealthy, but he was wealthy because he was contented. That itself I think is a really beautiful phrase and a really nice message to keep.

Now the thing was this man had a beautiful family and he had acres and acres and acres of land that he grew crops on. Then one day he was visited by a traveling monk and the monk told him all about the diamonds and these amazing wealth that was found from these diamonds. "The way to find the diamonds, you would find a river and there you would find the diamonds that would be in there. If you could find eyes the wealth was amazing."

Then overnight the very wealthy contented man became un-contented and poor, because he now wanted that wealth. What he did, he sold up all of his land, took that money and went travelling for everywhere on the search for the right river that would have the right styles for him to find his diamonds. Eventually he used up all his money and in despair he threw himself into the floods and died. That's just chapter one of the parable, the first part.

The next part is the same travelling monk came to visit the man, because in the author's world there were only men that did anything significant. We're talking back a long time ago here. We all know it's different now. The monk came to visit the man who had bought this original land from the wealthy and contented man who became discontented and poor.

When he walked in, he noticed sitting on the mantel piece was this really big stone that was all black and like a rough stone. He said, "You've got a diamond." The farmer then said, "No, this is just a big stone that I found just when I was digging the land. I thought it was really, really interesting, it's just this big, black stone, it's not a diamond. I just put it up there and forgot about it." He said, "No, that is a diamond."

As it turned out, the farmer who had bought the land when they knew that this is what a rough diamond looks like, discovered that all over that land with diamonds and it went on to become one of the richest diamond mines in Africa. The parable here is the meaning is, so many times you can be looking elsewhere for the riches, where in fact you can very well be standing on an acre of diamonds. What does that acre of diamonds mean for you when it comes to you building your business online?

Now, we'll have a look at those lessons that you can be using to apply. It all comes down to, you know what, you very likely have everything that you already need to be able to create a very successful business. In your own skills, in your own friendships and relationships, and very possibly in your own local area. Of course now in the days of the internet, it can be within your own community and tribe that you find online. That very often you have exactly what you need here.

Let's have a look at how do you build on that and the lessons that he gives from telling from that story. One of the big ones was, first of all you know what, explore what is it that are your own skills. The first one is here is, you need to be able to recognize your own transformational journey. What is it that is unique to you that you have as your own asset? Your own story, your own skills, your own unique way of helping your clients to get from point A to Point B, to help them on their journey. Really get to know what is it that you have already.

I can tell you now without fail from working with thousands of people, I'm working closely with hundreds, the very first step that I do with people is what I call the profit in you. Without fail people will go from you know what, there's just so much competition here that, how do I stand out? There's other people who are doing so well. As soon as we do the profit in new strategies, that's when we discover that you know what, there is your unique story, something that is uniquely you. Your experiences, your way, your approach that is so different to other people, that people really relate to. That's number one, take the time to work through  a process, to really get to know what are your skills. What is your story? What are the assets that you bring to your unique business?

Now to help you, I've got a free gift for you, it's a training video and a short workbook with some questions to ask yourself, to help you to start exploring and identify the profit in you. I've got the links down there for you and you can also go to for profit in you. Have a look there and that's a freebie for you. That can get you started. Okay, so that's number one.

What is the second thing to do? This was a big one when he then with the speech that he then traveled around and delivered over 6000 times is, you know what, is it talked about that so many times people do not see the opportunities that are available, because they're treating their profession as amateurs. This is where it makes the big difference.

If you're going to be building a business in a particular niche or around your skills about the transformation you can create for people, don't get lazy. Don't get lazy and think, "Well I studied that once or I've done that once, I know it all. I've got enough there to keep on with, to be able to help people." Really treat your profession as an ongoing study to develop expertise, so that you develop a true expertise. You're treating it as a true profession and it means that when opportunities do come up, you are prepared, because you've done the work. You know how to recognize a rough diamond, because you have immersed yourself in studying your industry and studying your expertise. That is the next one. If you're not spending the time on really researching your expert, your market of really getting to know what is happening, what are the trends, well take the time to do that okay? Make yourself a schedule so that you know what, a certain amount of time per week I'm going to dedicate to keeping up to date.

You might be thinking that all the mailing list that you are on are a waste of time, filter it down to make sure the ones that are going to make it, so that you stay up to date in your profession, are the ones that you actually take the time to read. Okay?

The next thing that we've got is number three, is listen to your market. Take the time to really talk to clients, to listen, to do surveys, to really hear from your most profitable avatars, the people who are your ideal clients, what are they asking for. This is how you get to recognize the opportunities, to recognize the gaps in the market and to really respond to what people want. You need to be listening. These are your acres of diamonds here. For you to be able to see those local opportunities, you need to listen, and to listen you have to have those conversations. You need to talk to people, whether that is in person, whether that is by watching other forums and actually paying attention to what people are saying through social media and also through your own surveys.

Now that's one thing that we have a whole module on in attract your tribe program. If you'd like to know more about that, they'll be links down below and we go to some really unique exercises to specifically the profitable avatar quadrant. To really get you clear on that.

Now, number four is, as well as really being very aware of what assets you bring your strengths and really getting to know your market and what are the opportunities are they asking for, you also need to be aware about what else is happening in the industry. Who is doing what. This is not a matter of being obsessed with your competitors, because you're comparing yourself. What you're looking for is, oh that's a good idea, I can type that idea or I can see nobody's actually doing this particular thing. Here could be an opportunity.

If you're working in isolation, in a little bubble all the time, it's very difficult to see those opportunities. Look around, and again that's why we have a whole module on that in the attract your tribe program, where we actually have very systematically approached that before really working out the packages that we do. That's something that you can be doing.

Now, I'm just looking again at my notes, to make sure that I don't do anything, that I don't miss anything. Now this is a really big one and this was one of the core lessons that came from the Acres of Diamond is, stick with one thing and do it really, really well. One of the big things that I've learned in the last year or so from really investing a lot in masterminding with people who are exceptionally successful in business is that, I thought that I was pretty persistent before. I came to recognize that really the people who truly get success, not only are the ones who make it over the finish line, but their knuckles are bleeding when they get there, is because a lot of people just give up way too soon. They go, "That didn't work or this didn't work," but did they really give it their 100% best to see, did that strategy work?

When it comes to you doing your list building, doing your launches, and all of those sorts of things don't give up too early, okay? As an example, one of my best selling programs my video marketing program, when I first launched it online, you know how many I sold? Zero. Talk about depressing. I had a lot of people who who weren't necessarily my friends and my peers that I was masterminding with, but outside going more, "Look, it's not a good product, no it's not going to work. Take it off the market, don't even bother."

Whereas, when I spoke to my friends who were very successful in business it was, "Okay, well what lessons did you learn? Let's tweak." Now that has gone on to becoming one of my best selling programs and it helps the most people, it really helps a lot of people. If I had just given up you know what, that wouldn't have existed, there wouldn't be all these people confident, using video and building their businesses based on video. That's just one example, so don't give up. If you're not going to be giving it up, if you're going to be sticking with one thing, you've got to keep it simple. Don't complicate things too much, just keep it simple.

That's why, one of the things that I like to teach in my programs is the nested business model, about how can we just keep things here really super simple. That's one thing that you can do, have a simple business model and stick with it. Don't just give in when something doesn't work, like it was just a practice run, okay? OK It's, you now can take those lessons and see what you can do, before you give up and move on to that next shiny object.

Now, we're up to number six, and this is one of my favorite ones is, in business, in fact with everything, but especially in business and especially so with online, because it makes it so much more possible is, one of your greatest gifts, one of your acres of diamonds is your relationships. Now, some people will go it's your network or it's your joint venture partners. For me, I just think it's my friends. These are people who you have so much in common with that your businesses align, that you talk about different things that are aligned in business. These are our friends, these are relationships that you have.

To look at those, when you are building your business, what network of friends, relationships have you got where you can be helping each other, to reach more people, to have more of an impact? That is one of your greatest assets that you've got, and a lot of people discount them. A big thing is a lot of people will say no for other people, they  don't even ask them. They  don't even talk to them, they just assume that they will be rejected.

Instead of seeing this is a network, this is your relationships, these are friendships, and so business is built on that. That is one of those beautiful assets you've got, that is that beautiful acre that you've got, don't take it for granted or don't devalue what you think actually they're not really my assets. That's not really strengths that I've got, because you'll be surprised when you put yourself out there, how many people want to help you and how many people you can help in very, very simple ways.

In fact, joint venture is one of my, things I'm really so passionate about. It's been one of the ways that I've grown my business in the biggest way and given me the most pleasure. That's a core part about everything I do with everybody, whether I'm working with my VIP clients or whether I'm doing in my attract your tribe program, joint ventures and relationships are absolutely core to that.

Now, let's look at the next one and there's a beautiful story. I've shared a video for you on the web page that goes with this podcast, from Earl Nightingale, really another old fellow. A really great story where he's talking about the Acres of Diamond. What I really quite liked was he told the story about limiting yourself, because one of the things that's in the Acres of Diamonds book, which was the speech, was talking about people limiting yourself. You allow your surroundings to limit you, so that means that you're not actually seeing what is possible actually here.

Earl Nightingale gave a beautiful story. You can see it in the video, where he talks about the farmer who put a pumpkin that was growing into a glass bottle. It grew and it grew and it grew and it grew into the shape of this glass bottle, until it couldn't grow anymore. The farm smashed the bottle and then cut the pumpkin. He had a small pumpkin in the shape of the bottle, whereas we would know that a pumpkin can grow huge, but it was being limited by its surroundings. I really liked the imagery of that story, so maybe that can help you too

Are you limiting your possibilities? Are you not saying what you are possible of and what your business is possible of, because you're holding yourself in that little bottle? That's my challenge to you. The last one is, we talked about how very often people don't stick with one thing, and they will go because they can see that there are greener pastures over there.

I want to leave you with this thought is, you may very well be somebody else's green pasture. Other people may be looking at you, looking at your business, looking you potential business, looking at your niche, your market and they will be thinking, "That looks so much better over there." Please be aware that you will without fail for somebody else you are their greener pasture.

If you are their greener pasture, let's make the most of this opportunity, of these acres of beautiful, beautiful green pasture. If they could be in your position they can imagine what is possible, how about you just imagine what is possible for you. I've got a few resources for you. I've mentioned that I have the profit in you, the training, a free training video and workbook for you. That's totally free, that's my gift for you, so if you go to, which is profit in you, and I've also got the links here if you're on the webpage. That's a gift there to help you to get started.

You can also inquire about the attract your tribe program, it's a training program that goes you step by step by step to really be able to build a business on your acres of diamond. You can find out more about that. I have also got for you the book which was based on that lecture, so the acres of diamond, you've got that there, it's royalty free now, so you can just click there and you can read that online. I have also got for you a video there of Earl Nightingale and his lessons based on the acres of diamonds. I'd love to hear from you.

Does this story resonate with you? Have you found yourself that you may be not sticking with what you're doing in your own business or devaluing what you're in in your own business, because something else looks so much better? I'd love to hear stories from you if you've stuck with it, and those times when you thought, "No, I'm going to give it up. I'm going to sell these acres and I'm going to move on to something else," but you stuck with it. Did it work for you? What success did you have when you did persist and start looking at things differently? I'd really love to hear from you as well, so please leave your comments down below, and I'd love to hear from you or drop me an email or, anyway please share this post with anybody that you can, especially if there's somebody that you know that sometimes may be feeling as if they're not necessarily in the right place and they're devaluing the wonderful assets that they are already bringing to the business.

Thank you for being able to pass on the word, I really appreciate that, but join the conversation and share down below, I'd love to hear from you. Okay, bye.


7 Reasons Free Coaching Sessions Don’t Work (and what to do instead)

7 Reasons Free Coaching Sessions Don’t Work (and what to do instead)

Do you use free coaching sessions (a.k.a. discovery sessions or complimentary sessions) as a strategy in your coaching, consulting or service business?

If you do (and by the way, this is a strategy that can be great for some businesses, and totally wrong for others)….then are these sessions reliably attracting and converting dream clients into sales?

Signs Your Free Coaching Sessions Aren’t Working

If you find it can be difficult to get people to book in for a free coaching session, even though you know you can solve so many of their problems, then know you are not alone.

If you do get people to book in, you give great value, feel you have built a strong connection and then when you talk about your offerings do you hear “can I get back to you?” or “I just don’t have the money at the moment? Again, know you are not alone.

You see, the way Free Coaching Sessions are usually marketed, offered and delivered is doomed to fail but they don’t need to.

In this total teaching episode of Romance Your Tribe Radio, I walk you through The  7 Reasons Free Coaching Sessions Don’t Work and then show you the changes you need to make so they will attract dream clients and consistently convert to sales for you.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Cheat Sheet Podcast Notes: The 7 Reasons Free Coaching Sessions Don’t Work

Reason #1: Offering a “Free Coaching Session / Discovery Session” Triggers People’s B.S Meters

I know that seems counter-intuitive to the topic we have but be honest with yourself. What do you really think when you see someone offer a free coaching session?

Because it is general, can be open to everyone and easy to book for most people, there is the alarm sound of their finely tuned B.S. Meter clanging in their head.

Why B.S.?

Because no-one gives away free services to anyone and everyone unless they are totally desperate and / or they are saying it is a coaching session but it is really a sales call.

Neither option is attractive and you have lost trust before you even get someone to book a session.

Read on, to discover a better approach.

Reason #2: Positioning Your Free Coaching Session as a “Try Before you Buy” Assumes Rejection

Offering a free coaching session can seem attractive because you are reducing the risk for the potential client. They can “try before they buy”.

But let’s look at what message you are sending here. You are assuming rejection and sending the message “There’s a good chance you aren’t going to like me because I’m not confident I can get you results.”

Even if you don’t label your free coaching session as a “try before you buy”, if in your mind you think this, you enter the conversation with a fear of rejection and your potential client will pick up those vibes.

Read on, to discover a better approach.

Reason #3: Over-delivering on a Free Coaching Session Decreases Sales Conversions

This is the mistake I made when I started out and it is really common.

It stems from one of the following ideas:

  1. I genuinely want to help this person and I have so many ideas and tips to help them.
  2. I am sooo going to impress them with how much I know that they will sign up on the spot.

The result, unfortunately is usually one of the following:

  1. Your potential client is completely overwhelmed, the thought of focusing any more on this is exhausting.
  2. They say something along the lines of….. ”OMG you are amazing, I have so many ideas I never would have thought of….. It’s going to take me a few months to get through this. Can we reconnect in a few months? (yep, this was a really common thing I heard when I first started out and offered free coaching sessions).

Not only does this totally bomb your sales conversions, if you DO follow people up in a month or so, more often than not they haven’t taken action anyway. So not only did you lose a sale, you didn’t help them because they really needed your help to get results.

Read on, to discover a better approach.

Reason #4: You Are Unclear On The Offer You Will Make At End Of The Free Coaching Session

In a free coaching session (a.k.a. complimentary or discovery session) the intention is ultimately for you to make a sale. The thing is, you may have multiple solutions or ways to help people.

If your offer for a free coaching session is not specifically designed to attract people who are most likely to find your offer irresistible, you can spend a frustrating hour discussing problems they need help with that you either:

  1. Do not have an offer that matches their needs, or
  2. You spend longer than necessary narrowing down which of your multiple offers is the best for them.

When you are super clear on your offer, then you can work backwards, to create very focused discovery sessions that attract people who are likely to buy.

The Solution: You may have multiple types of Free Coaching Sessions that lead to different offers.

Read on, for examples on how to do this

Reason #5: A Free Coaching Session Without a Specific Outcome Delivered on The Call Attracts The Wrong People

This reason links to Reason #4.

If your Free Coaching Session is left open and “organic” you will attract people who may or may not be a perfect fit for the offers you have available to sell to them. And, as I mentioned in Reason #1, without a defined outcome of your free coaching session, they will fill in the blanks and decide for themselves, what the outcome of the session will be.

The solution is to offer a very definite outcome which solves a pressing problem your ideal client has. This problem is solved in even greater detail through your offer you have for sale.

Example Focused Outcome Free Coaching Sessions

Here are 2 examples for 2 different offers I have and the types of Focused Free Coaching Session I could offer. I go into more examples on the podcast video / audio / transcript.

Offer: Video Marketing Academy

Specific Outcome on Free Coaching Session: Nail the topics for 6 weeks of video marketing (I can nail this in about 15 minutes of the call).

Offer: Attract Your Tribe Program

Specific Outcome on Free Coaching Session: Nail your most profitable avatar, or I could also do “nail your one-page 7 figure business plan”.

If you make your free coaching session available for anyone to book in for, you can end up wasting your time (no sales conversions) and your prospect’s time (you aren’t the right person for them anyway).

Reason #6: Not Being Specific About Who Is Eligible For A Free Coaching Session Attracts The Wrong People

If you make your free coaching session available for anyone to book in for, you can end up wasting your time (no sales conversions) and your prospect’s time (you aren’t the right person for them anyway).

Now, I know what you may be thinking:

  1. I can help a wide variety of people so I can’t be too specific on who I offer my free coaching sessions to.
  2. If I narrow down who is eligible for a free coaching session I will reduce the number of people who will book in.

The opposite is true.

If people can’t quickly see that your free coaching session is designed specifically for them to help them solve a specific problem they have…. then they won’t book in.

They’ll only book in if they have been exposed to enough of your marketing to have a good understand of who you help. In other words, if they’ve had enough exposure to answer the question themselves, because you haven’t been clear enough at the beginning to let them know if they are the perfect person to benefit from your free coaching session.

Now at this point you may also be thinking that you don’t want to niche your business down to one specific topic or solution.

You don’t have to.

You do however, need to make your FOCUSED free coaching sessions, eligible only to the most profitable avatar (ie most likely to buy), leading to a specific offer.

So you may have 2 or 3 or more FOCUSED sessions available, each one only to eligible people.

An example would be a health coach who helps women achieve weight loss goals. She may have 1 session only for women over 45 wanting to lose weight. And another for women who can’t shake the last 5 kgs.

If not sure what the offer is or who your most profitable avatar is, we need to talk baby.

That’s what I help you do. Here’s the best program to totally nail this.

Reason #7: Offering Unlimited Availability To Book Your Free Coaching Session Reduces Your Credibility And Reduces Sales Conversions

If you are using a free coaching session as a way to convert people to your one-on-one coaching, group coaching or workshops, you need to place a real value on your time.

After all, it is your time and expertise they will be buying.

If it is easy to access your time and expertise for free, then why would they consider paying you what you are worth….when you have sent the message that your time is worth very little to you?!

So, until you have a sales team fielding an endless stream of free coaching session bookings, you need to set a very real limit to the number of booking slots you have available per week. And make this scarcity part of your message.

Action Step

OK let’s bring it all together into a simple message you can communicate to attract the ideal avatar to your free coaching session, who is most likely to find your offer you make on the call, absolutely irresistible.

I challenge you to complete the following message for your business and share below. You never know, your ideal client may very well see your comment and be grateful they found you.

Marketing Script

[promised outcome of session] in 60 minutes or less

I have space for just xxx [avatar description] for a FREE session this week where together, we’ll [promised outcome of session].

Why? Because I know one you nail this step, you’ll be on the fast-track to [achieve final outcome of working with you and your offer].

Who? [detailed description of ideal avatar for this session]

Do You Need Help?

If this script is hard for you complete because:

  • You’re not really clear on your most profitable avatar
  • You don’t have clear irresistible offers
  • You only sell your time, and not a suite of nested offers to leverage your time
  • You aren’t sure what outcome you can offer in a session that attracts the right people
  • You aren’t clear on how to describe the final outcomes people get after completing your paid offer

Then you need me baby!

And the best place to get my help is through The Attract Your Tribe program (which is also a great entry point to working with me as one of VIP clients)

Links and Resources Mentioned

Attract Your Tribe program

Read The Transcript Here

Hello and welcome, it's Janet Beckers here. Today's episode is a teaching lesson, which means get ready to get your pen and paper out, get ready to take notes because today, I'll be walking you through step by step on mastery of a particular tactical strategy that you use, and today's. we're going to be looking at complimentary sessions, a really common technique that is used especially in the coaching profession. And what I'm going to do is I'm going to run you through seven big mistakes that people make if they are offering complimentary sessions. So, stick with me, we're going to work through those seven and as well as telling you the mistakes, I'll tell you what to do instead so that they do work, and then you'll be able to assess at the end if this is something that you want to be using as a strategy in your business.

Now, why am I talking about this particular topic today? Well, I've just finished creating a bonus module that's for the clients who are working through my Attract Your Tribe program. And this is a bonus module on how to sell on the phone, or as I like to think of it is how to have conversion conversations, and there's a few different ways that you can be doing that, and within that, there is the strategy of the complimentary session with all my retake on it. So I've actually been providing a structure, a template to be able to follow to be able to have these conversations. How do put this into your business model and when's it appropriate to use it in your business model and when definitely not. And then also that mindset that goes around so that you can be having these conversations with confidence and actually really enjoy them.

So that's why I'm talking about it today. So I'm going to be covering just one small section of that, but it's going to be really valuable for you. So you're ready to take some notes, and I really love to hear from you. If you're using complimentary sessions at the moment, are you going to make any changes based on what I've shared with you today? Okay. So let's get started. So I'm just going to refer now to my notes so I don't forget any of these seven. The very first mistake that people make is they offer a complimentary session. So if you have heard people say, "Look, I've gota complimentary session available for you or a discovery session," that may be what it's called. What's the first thing that comes to your mind? Well, the first thing for me is this is kind of really desperate.

They just say to me, "Look, come here, come here, come here, come here, and you can have something for free." For me, my BS meter goes up straight away and I'm going, "You know what? I know this is not a free session. I know what you're trying to do is you want to get me on the phone and then you're going to try to sell for me," and it just seems desperate. For me there is an immediate disconnect and immediate distrust. If you're finding that you're not really getting people going, "Yeah, awesome, a free session, I want something free," If you're finding that people were not saying that, they kind of go, "Oh no, that's all right, they're stepping back a little bit, that will be why.

Okay, so if that's number one mistake is just going out there, going "Complimentary session, discovery session," it's on your website booking now, it's for everybody. So that's mistake number one, making it available for everybody and saying, "Here's a free complimentary session." So let's look a bit further, and we'll work out what you can be doing instead. Now the other mistake that people make is they consider what they're doing is they're giving you a bit of a try before you buy, and we'll even use those things of, "You know, what, I'm going to give you a complimentary session, and that'll give you an idea of if you like the way that I work." To me, that is kind of putting you on the, "I'm actually not really confident that I can get results for you, so I hope you like me at the end of this."

Again, it is not positioning you as an authority, as the guide who's going to be able to help them on their transformational journey, that you are not really the person who understands what their problem is and where they're trying to go and that you've got a process to get them there. If you're saying that this is kind of a try before you buy, it means that there's a really good chance you're not going to like me. That's why I've got to do this. So that is not really very good positioning. So if you're mentally thinking of this as a try before you buy, if you're finding that you're using the language that gives that impression, this is not a good thing for you to be doing. The complimentary sessions will not be working for you because people are not coming in there seeing you as the person who is confident that you're going to get results for people. So let's have a look now at another mistake that people make, and as I'm going through, we'll be getting by the end, you'll be working at what you can be doing instead.

Now, this is one of the things that a huge mistake that I made when I started, and you might be very well doing this. A big mistake people make when they're giving a complimentary session is really trying to just give as much value as you can in that time, like a total total brain dump where you're thinking, "You know what, I am so going to impress this person with how much I know and how much I can help them. Then I'm going to try to do as much of that I can in this 30, 60, 90, whatever it is that you set aside. I'm going to help them as much as I can," because then they're going to go, "Whoa, this chick knows what she's talking about. I am so signing up." Big mistake, and it took me a while to learn this one because when I first started in the Niche Partners, which is the business that sort of started out where I would be working with people to help them to get the results, so not just mentoring them, it was a done for you.

So I do everything for them, and get a revenue share, and then that evolved to become Wonderful Web Women, which started to turn into a coaching business. So when I was first starting out, I didn't have mentors, I just was working it out myself. So whenever I got anybody on the phone, I just couldn't help myself but overdeliver, and then this is what would come at the end of it. I would then say, "Hey, so I've got some great programs, you want to sign up for some coaching," and they would just go, "Oh my God, you're fantastic. I have just got so many ideas. I didn't even think of half of the things that you've just told me about and you know what? I've got so many ideas now. It's going to take me a few months to actually go and take action and implement it, but I've got good stuff to start with now. So I am so coming back to work with you in just a few months once I'm finished doing all this."

Literally that's what people were saying. If you're getting conversations like that, just know that that is a big mistake. You can't try to over deliver and impress by doing this huge brain dump, and just trying to help them as much as you can. It's not going to work. You're not doing them a service because, very likely, if you followed them up in a month and said, "How much action did you take on what I gave you?" Very few of them have done anything, I can tell you now, because they're not going to get that. They're not going to go forth and actually do it. So it's not helping them, and it's not helping you with your sales. So that's another really, really big mistake is to try to totally over deliver in that session. Now let's keep on moving on.

So the next thing then that I see a big mistake that people make is not being absolutely super clear on exactly what is the offer that you are going to be making to people when they, at the end of your conversation or sometime during your conversation when it comes to, "Look, this is the way I can help you." So if you've got lots of different things that you could be helping people with, you might have a few different programs, a few different services, and they may be quite different outcomes from each one. If you're getting people onto a free session, you can be spending a lot of time trying to work out what's the best thing for them because they might be coming on wanting to talk about one particular topic, but that's not actually the thing, you don't have an offer around that or your best offer is not around that topic.

So by not being super duper clear on what it is that you're going to be doing, offering at the end, then means that you can't then work backwards to go, "Okay, well, what's going to get the right person onto that call in the first place?" So number one, you've got to be really, really clear at the end, what are you, what are you going to offer? So you may end up having different types of complimentary sessions if you have different offers because you want it to be seamless. So if you are not really clear, and if what you're enticing people onto this free session for does not closely link with what you will be segueing over into for a sale, for the conversion, that's a big mistake to make. It's too general, it's too hard. You've got to try to wrangle people over in the right direction. So that's a really big mistake to make.

So if you're doing that, I want you to be really clear on what is the offer I'm making, and if you're not clear on what your offer is, if you're not clear on the transformational journey you take your clients, on or that your clients themselves need to be on, that's where I come in. That's where I can help you, I've got my programs, and that's specifically what the outcomes are that I deliver through those, is to help you to be able to do that really, really well. So if I've got to you to this point and you're going, "I'm really not super clear on that," then we need to talk, baby. So there will be links below here for you to be able to go and check out the different programs that, hey, we might even get on the phone if that sounds right. So that's an important thing. Know what your offer is, and you will have, if they are very different offers, you need to have more than one type of complimentary session. Now you can see that we're getting a little bit more specific, aren't we.

Now, the next big problem that I see that people do is they don't design the complimentary session to very specifically lead to that actual conversation. So you don't want to be, say for example, one of my programs is, around either a video marketing academy. Now, there is no use me trying to get people to get onto, if that's what I'm really going to be focusing on selling, there is no use me getting people onto the call who really want to talk about something like "What are my offers," or what are my, "What's going to be my best business model," those sorts of things because that's different programs that I have to offer, not the video marketing one. So in that case, I need to make sure that when I'm offering them a complimentary session, that it's specifically around video marketing. So you can see how, depending on your offer, that's what's going to be the focus. So I need to let people know that this is a complimentary session around video marketing. Very, very specific. That's if I'm selling that program. Now that's one mistake.

So now we're looking at the next one, which is, once we've done that, we need to be really clear on what the outcome is. So if you're going to be saying, "All right, we're just going to get on here and we're going to talk about video marketing," it's still not going to be specific enough. However, if you can offer them something that you can be helping them to nail very, very quickly so that on that call, you can be promising them that "You know what, we're going to get on the call and it's going to be this particular outcome." Now this outcome that you're going to be delivering, helping them to do is something that's going to be helping them to realize that there is more that they can possibly be doing with your help.

For example, if, I don't offer complimentary sessions by the way for my programs, but if I was for the example with the video marketing academy, and instead of just saying, "Okay, we're going to be talking about video marketing," I might say, "You know what? We're going to get onto a call and I'm going to help you to work out the first six topics that you can be doing videos on for your business. I might do that. I know I can deliver that, but I know that it's also going to make people realize, "Wow, maybe I need to, how am I going to shoot the videos? how am I going to get confident with that?" And then, you know, "How can I do up all the automation?" So that could be a good outcome if I was going to do that. So what can you be doing, that is a very specific thing.

So people are not going to get that distrust of, "Oh, she's just going to sell me," because they're going to go, "You know what? This is something I'm interested in, video marketing, and here it is that they get you. "I'm going to have this thing. We're just going to be focusing on six topics." So it might be something different for you. It might be, "We're going to work out the first three big steps that you need to be taking to get whatever the outcome is." Also be aware of if something that you know is going to take a longer period of time for you to be able to do, you don't want it to do something that's going to take an hour to do. You want something that you can deliver in about 15 minutes so that you've got time then to have the conversion conversation. So that's the other thing that people do wrong is they're not giving a really specific deliverable outcome from that time to work together. Now moving backwards, you can see I always like to start at the end and move back.

So we started with what you're offering, then we've gone to, "Okay, what is the topic?" Then we're going to want on an outcome that you can be delivering. Now the next thing we're going to do is who's getting on the call? And so this is another mistake that people make is they're not very, very specific about who this free session is for. You only want to spend that time with people who can spend money with you that are most likely to want the offer that you had at the end. So you need to be super duper clear. So for me, in the example of the video marketing academy, I would be saying this is for people who are in business now who want to be able to reach a wider audience using video marketing. So they're in business now. It's not going to be for somebody that wants to use marketing to, he wants to use video to do family shots or something like that.

Or somebody that's thinking, "One day, I might start up a business because I don't work with people who know that one day they might start a business with no idea what on," that's not the ideal person for the program. So very, very specific. You may have a very, very specific thing. There might be a particular gender or a particular age. They might have had a particular health issue, for example, or a particular goal. So be very, very specific on who this is for. This is the big mistake people make it that it's a free session for anybody. No way baby, because that brings us onto the next one, is scarcity. Your time is really, really valuable. So the big mistake that people make is they go, well, signing for a complimentary session. You know, I've got one. It's like it's going to be, "This is all, I've got heaps of time to do this." No, you don't. You've got other things that you've got to do, and you're only wanting to spend 30 or 60 minutes with people who you're pretty sure that it's going to end up resulting in a sale.

So you want to make sure that you're going to get a return on investment of your time. So you can't be doing this, spending this time with people who are not likely to be clients. And so you really need to look at your calendar and go, "You know what, I've only got time to do six a week, so I need to make sure that I can be helping you." So that's a difference. So by making it so that it's really general, that is for anybody, and that you've got no commitment on your time does not position you as being able to give value, and all of those things that make it too general, too easy, are red flags for people that either you don't really know what you're talking about because why would you be so accessible? So are they going to get results for me anyway.

And the other red flag is, "You know what? Nobody would be doing that in their right mind." If they're running a business, they're not just going to keep on doing everything for free in their right mind. Why would they be doing that? I know, it's a sales call, red flag, I don't trust them straight away. So are you doing any of these things? If you are, my challenge to you is to take into note what I've said, those different things that are gonna help you to narrow this down, to make it so that this is actually something that is going to be really easy for you to be able to offer and get the right people so you're not wasting your time with tire kickers, that were never going to be the right people for your programs, and you're wasting their time as well if they're not going to be the kind of people that you're going to be able to help.

So I'd love to hear from you. Are you making any of these mistakes? If you are, don't beat yourself up too much, because I've done that. I've made every single one of these mistakes when I was starting out in my business, and I've helped a lot of people who come in doing that general thing to be able to make it so that they are very specific, and that it can work for you. Now there's a lot more that goes into this on actually how do you structure the calls. Even if that is the right process for you to use, at what stages in your business is it right, and when is it wrong. So there's a lot more that goes into it, and say if you want to know more about that, you would need to be in my Attract Your Tribe program, baby.

So I've got links down below for you to be able to find out about the Attract Your Tribe program. It's something that you can usually access at any time, and then once or twice a year, we run a live session, but you can be able to get into the program there. So have a look and see if it's open, and that's really gonna help you there if you want to know more. Otherwise, leave your comments down below. I really want to hear from you. Have you made these mistakes? And if you only change it, what's going to be the thing that you're offering? What's going to be the big thing, put it down below, and you never know, it maybe appeal to somebody else that is watching this episode, that's thinking, "I need that. That person's talking to me." So use this as an opportunity for other people who are watching this that you might be able to help them as well. Okay? Go forth, have fun, and I can't wait to see what you come up with. Bye.

What NOT To Include in Your Coaching Programs

What NOT To Include in Your Coaching Programs

If you’ve been following me for even a short while, you’ll know I think creating group coaching programs is a ticket to freedom and sanity, especially if you are currently working one to one.

There is simply no simpler way to claim your space in your industry, than with a trade-markable Signature System. And no simpler way to remove the constraints of how many people you can help, while freeing up your time by creating a coaching program around your system. That’s what I love helping my Rising Stars Clients and Attract Your Tribe Clients do.

When you’re planning your coaching program you’ll probably spend time thinking about how long your program should be and what to include. But today, I share with you, why spending time deciding what NOT to include in your coaching program is just as important.

Hard truth…. I learnt this lesson the hard way.

I thought by totally over-delivering in my coaching programs I was being a legend.

But in fact, I was making the biggest mistake that results in lost sales and clients not getting results.

I share with you today, in this mini-workshop style podcast, why there is a fine line between over-delivering and over-whelming and what to do instead.

So if you have existing programs you can fix this problem NOW and if you are just designing your coaching programs now, then yippee… you’re in the right place so you’ll be true legend straight out of the gate.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

Short and sweet, less than 20 minutes and all teaching today… so get ready to take notes 🙂

Here’s a few things you will learn:

  • The results of the fine line between over-delivering and over-whelming
  • The hard truth of the real reason many people include way too much in their coaching programs (hint: it is nothing to do with exceeding expectations and more to do with a specific fear…..gulp, in retrospect this was me).
  • Courage and confidence versus clumsiness
  • The role of the Transformational Journey in deciding what NOT to include in your coaching programs
  • The 3 word maths equation I have as my mantra when creating coaching programs

Action Steps

  1. Take an audit for your current coaching programs, are you overwhelming your clients?
  2. What can you remove and still get the same (or better) results for your clients?
  3. If you are not sure where to start in planning your coaching program, here is a free class for you on the first step.
  4. Share your ah-ha’s below and also any further tips you have to help viewers create great coaching programs that don’t overwhelm.
  5. Share the love….share this post by clicking any of the social media icons on this page.

Read The Transcript Here

Hello and welcome. Janet Beckers here. Today, I have a very special teaching podcast here for you. So, just you and me, and we're going to work through a mistake that I made myself and that a lot of people will make and is all around. What do you include in any of your service or coaching packages that you will be putting together for your clients?

So if you already have some kind of done-for-you program or a self-study program or a combination or group program or you might have a membership site. If you already have one, this could be a little bit of an "aha!" for you. If you are just in the process now of planning out your offerings, like the people who are in my Attract Your Tribe program, the modules that they're working through now is around this.

Then I tell you what, hopefully today is going to change the way that you're doing things. So let me tell you why this is a topic that I'm really passionate about helping in a bus stop and then we'll talk about some of the things that you can do so that you are going to be creating awesome program packages.

So let's go back quite a few years. When I first started the precursor to the Romance Your Tribe system, which was Wonderful Web Women. It was my first business that I had run online that was about teaching and coaching and helping people in business.

I had run other businesses online but this was a new one for me. Very very very exciting because I was moving into a whole new thing that I was really passionate about but I didn't have, you know, I didn't have programs or anything that I was creating. So I started a membership site where I was interviewing successful women online and then the recordings and the transcripts and action points and some things to help people to take action, all put into the members area. I mean you can't do that now because hey you get it all for free through a podcast. Way back then, it was a great model.

But this is what started to happen. Is, after I had been running it really only for a few months, the members area had so much stuff in there. And so your first thing is to go, "how awesome is that?" Like you've just created this amazing resource for your members where it doesn't matter what the topic is they can go in there, find a great interview, with transcripts and everything on that. And how awesome is that? You are so over-delivering, girlfriend! So that was good. But that program kept on running for years. You can imagine what an amazing resource that was but this is what started to happen.

I started to get people saying to me, "I'm just so overwhelmed. I don't know where to start. Like it's just too much." Or people would cancel their membership and say, "I'm going to come back in a few months because I've downloaded so much stuff now like I've just got to catch up like it's just I'm really sort of feeling a little bit overwhelmed or I just want to get catch up and then I'll come back". That's a little bit of a problem and then I realized, you know what, I thought I was over-delivering but actually what I have done is I have overwhelmed.

There is a really fine line. So my question to you are you over-delivering but you're really overwhelming? Just really be honest with yourself. So if you hear any of those things that I just mentioned and you're getting any of those comments coming through to you it's a very good chance that you're not over-delivering. You're actually making it so your clients are not getting the best result they can have. Now I thought this was just me and I've certainly been something that I had been changing the way that I had been delivering my material to make it so it wasn't overwhelming. But still one of the big things whenever I get into it whenever I survey my mailing list about, you know, what's your big problems that you want help with? People are always talking about a sense of overwhelm where it's coming from me or whether it's coming from other people they're feeling overwhelmed with just too many things to know.

And this is where it gets very important for you is... it's not. It wasn't just me. It's not just you it's a really really common thing and the time that I realized that, you know what, this is a real issue was when one of my mentors who was running a multi, seven-figure business said I realized that I had overwhelming my clients. So what is the solution to this? Well the solution is, this beautiful phrase is "addition by subtraction". I really love that phrase because the more that you can take away, the better you're going to make what you're delivering through your programs.

It sounds counterintuitive, doesn't it? So this is what I want you to do: is first of all think, "Why am I over delivering?" Now, of course, you want to be known for giving far more than people expected. You know you want to under-promise, over-deliver. That is a really important thing. But when it comes to really over delivering over-the-top you're giving heaps more it giving them absolutely everything that you can think of to help them to achieve their outcome.

I want you to ask yourself Is this also coming from a sense of "I'm not good enough" that "if I'd just give and give and give and give them more and more and more, well then they can't say that I haven't tried hard enough and if I give them everything well then that's, they'd have to get the results that they want". So I really want to think and think and say to yourself really really honestly: why am I really really over-delivering to the point where I can be overwhelming people?

So ask yourself that question first because I really do think, looking back, that that was a big part of... When I first started out is, you know, I just didn't have the same confidence and so I overcompensated. There you go. So there was one first thing that I want you to ask yourself.

Now let's work through a process to work out what you should be including in your programs in your packages and so that you will have a process that's going to make you feel confident that you're doing the right thing.

So I'm going refer to my notes because I didn't want to miss out on anything. So number one is before you start you have to get exceptionally clear on what the transformational journey is that your potential clients are going on. So by transformational journey I mean this starting at point A this is where their problem their frustration is and you to take them to point B. So what does point B look like to them? And then importantly, how do they get from point A to Point B? Because that's where you help them.

If you're not clear on this, I've got a really great free resource for you down below, a training video and a free workbook that will guide you through this process to help you. So it's linked down below or you can go to So that stands for Profit In You. Gift PIUY so That's my gift to you. So that will help you there.

So first of all you must be exceptionally clear on their transformational journey. What point is what point B is and the steps that you take them through to get them from point A to Point B. This is especially so if you're working if you're one of the people that I work with which is a coach or a consultant or somebody who is a service provider, you help people to take them on their transformational journey. So you have to start there very clear.

Now, the next step that I want you to do is I want you to think about: what is the fastest way for them to get from point A to Point B?

Now look at all of the different things that you can be doing to help people. All of the different information the different resources all of the different how to use the stuff that they need that they could know and ask yourself: what can I take out that will still help them get the result?

It might be something that your thinking, "this is so good. It's really going to help them. It's so interesting." But if it is not essential to get them from point A to Point B in the fastest way possible, I challenge you to remove it. Later on, if they are asking for it, you can add as a bonus but I really challenge you to say "what can I remove?" And the more that you can remove means that you're taking away the distractions or taking away the clutter.

So what are the things that can be the biggest nightmare is when somebody is advertising a program for you and it says something like there are 72 hours of training videos and, you know, 76 downloadable PDFs. So, as if that is the thing that is the benefit. It is not. It is absolutely not. If you can say to people, you can get from point A to Point B and where we're going to do it in just you know five lots of half hour blocks. Woah. If that was going to get the same result, awesome.

So that's just to show you two extremes. So number one is, really being honest with yourself: What have you got there that could be a distraction? And remove it. Do they need to know that? Because really, what your client wants is they want to get at point B. And if you can help them get point B with the least stress, with the least amount of distractions and bright shiny objects on the way, the better. Because they're relying on you to let them know which of those things are important and which things aren't. And so you might have added them as an extra light to have, they will see it as something that they must do.

And so the other side that comes with that is for you to be able to remove those things which can be a distraction that are not absolutely essential. Takes a lot of confidence on your part, doesn't it? Because it is so much easier to just pack everything in but I can tell you now that it's clumsy. For you to be able to take it down to bare bones and still get the same result, shows that you have a level of sophistication or understanding what the transformational journey is. And it shows that you have the confidence to back that up by saying, "you know what, this is more. There is addition by subtraction".

So that's my challenge to you to do that. So the other thing that I want to think about here is you know it's something that you can keep on doing so keep on watching the progress that you have in helping your clients get from point A to Point B and keep on thinking instead of thinking what can I add? Think about "What can I remove?" As an example being, you know, what can I remove? Can I make it instead of making it there are three hours of how-to videos on doing something, can I instead create some kind of checklist or a template that they can fill in? And it might only take them half an hour to do that and then they've got the result. Rather than them having to watch all the how-tos.

That's a huge difference though it doesn't mean that your clients are not going to get the results they're not going to learn that particular thing or master that particular thing. What can you do to take away the amount of time, the amount of work, that they have to do before they get to that result? So keep on looking at what they're doing.

As an example I have a program, Attract Your Tribe, and it's one that I am as we're speaking, I've got the first founding members going through this. So we're it's a step-by-step program and the modules are released week by week. And, as I've been creating this, it's using all of the different resources that I have taken people through in different programs that I've run and the interesting thing is when I designed this particular program, I brought in a consultant to work with me because I said "you know what, this program to get really really good results for people like ridiculously good results for the people that follow it. Which means I've got to make it that they will follow it. I've got to make it so I'll finish each of the sections and get the results rather than getting overwhelmed or it takes too long. So can you help me as a as a new set of eyes to really streamline this?"

And so the interesting thing that we did together is we look at all of the different things that I had including in my training programs and we removed as stuff a stack of stuff that I looked at and went, "you know what that can be a distraction. That's a distraction. I can replace this with a checklist. Let me create the checklist. I can replace that with a template. Let's do that." And as a result the people who were working through it already are just working step-by-step and already getting really great transformations with just the points that they've already been going through and not getting distracted along the way.

So it's incredibly rewarding. So that was a really really hard thing for me to do because I was very attached to all these beautiful topics and resources that had been giving people through my other programs. And, you know, to take those things out was really really tough decision to do. But I'm so pleased that I did.

So I'm in the process now of actually seeing the results of that and it's incredibly rewarding. So that's my challenge to you. Can you confidently remove things? Are you going to be able to back yourself up and say, "you know what I know if you just do this that's going to get you the results"?

So I'd love to hear from you when it comes to designing programs that you do, is it something that you struggle with? Is it something where you've felt like you might be overwhelming people and and what can you do about it?

Or maybe you've been on the other side of it. Have you done some programs where you've studied them and you've gone, "I'm just never going to finish this. It's just too big, way too big, and I feel as if I can't do it all". Have you been in that situation where you got overwhelmed so you stopped and you didn't get the results of the program that you wanted to get because it was just too generous but it actually wasn't sophisticated enough?

I'd really like to hear from you. Has that been an issue for you? And and try to strike that down once. So please leave your comments here if you've got somebody that you know that would really benefit from this because they're in that process at the moment of creating and designing what they're putting in their programs, pass this on to them because I really do hope that this helps them.

So it takes a lot of confidence in what you do with the results you can get to say "no I'm not including that. I'm removing things.".

So. Good luck with you. If you'd like some help with that, I would love to be able to help you because this is what I do the best. I absolutely love doing this stuff. Creating you programs and those things that are going to really make your client get great results. So if you like some help with that I've got the links down below to the Attract Your Tribe program. You can join us now. The, you know, Our current cohort is, we've still got a few live Q&As so you can join us with those. Yeah.

So the links are there down below and if you've got any questions at all just contact me and we can see it's gonna be right for you but otherwise just go get em folks.

So Your action points for today: look at what you're offering. Get very clear on your transformational journey, point A to Point B. What is the absolute minimum that you can deliver so that your clients don't get any distractions or any barriers to get to Point B? And what can you do to totally totally reduce the amount of time it will take them? Are there things that you can create which are like templates or checklists or something that means that they can get the result without having to do as much of the learning how-to stuff. So that's your action points for the day, and come back and let me know if that's worked for you. Bye.

How Long Should a Coaching Program Be?

How Long Should a Coaching Program Be?

If you’re a coach, consultant, or someone who offers their services and advice with the intention to help your client reach a certain goal over a period of time,  then packaging your services into programs is important.

But how long should your programs be?

1 month, 6 weeks, 3 months, 6 months, 12 months or longer?

That’s what this week’s episode is all about and I’ll share with you the common mistakes people make when deciding how long their programs should be, and how to decide what length of program to offer.

I’ll also share the evolution of my coaching programs and share with you some of the mistakes I made specifically around the ideal length of time for each program.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
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Click To View Show Notes with Timestamps

[00:02:08] With coaching programs, we’re looking at more than just how long should the program go for, the best length of time. We’re looking at things like what should be in the program, who is the program for and how much you’re going to charge.

[00:03:48] I know that in order for you to get the best results in what we are aiming to achieve together, you’re going to need twelve months to do it really well. If we do it for any less, I’m going to letting you down. So that’s why I can only go for twelve months because I know from experience that’s how we get the results.

[00:04:42] in a program where we are really totally going to build up your brand online, we’re going to work at your packages, we’re going to launch, we’re going to be bringing in new clients, really position you with a system that you can rinse and repeat, to do that well it’s going to take us more than three or six months.

[00:06:12] The problem here is if you are offering an hourly rate, people stop focusing on the outcome solutions that you can get for them and start focusing on what do they get per hour and they start focusing on bringing value judgments on how worthy you are based on how much you’re charging.

[00:07:19] So exactly the same right different people are going to have different response. So you don’t want to be having your worth being judged by what other people have as their baggage around what an hourly rate is. So, take that out of the picture.

[00:09:19] You may very well just have one coaching package and that’s what you do, and that’s OK.

[00:09:43] The important thing here is you have to think of what are the outcomes that you can be achieving for your clients in specific time frames.

[00:10:33] So number one, think about what are the outcomes that you can achieve for people then I want you to think about “OK, for me to achieve that with somebody other very specific outcome or something that is broader. What is the best amount of time for me to get those results?”

[00:11:24] The other side of it is you will get people who really struggle and it could be for external factors in that they have a lot of other commitments all the time and it could also be for internal factors that they’re doubting themselves, they’re self sabotaging.

[00:12:26] So number one, you always make your decision on what is best for the clients and then you make your decision on the length of time based on your experience with the high achievers, the people who are struggling in the middle and go slightly to error on the side of caution.

[00:13:02] Being best for the client does not mean being the cheapest. It does not mean being find the way that you can to be able to give them as much as you possibly can.

[00:13:17] Being the cheapest doesn’t necessarily mean that they’re going to get the best results. They may not value what they’re doing or also in order for you to be able to cheaper a level may mean that you can’t get the services you want.

[00:13:28] The other side of doing the best for the client does not mean bombarding them with heaps and heaps and heaps of stuff because you can overwhelm them. There’s a fine line between over deliver and overwhelm.

[00:13:43] When it comes to best for the client is what is going to get them the best results and if that means that it’s going to have to be a longer program or more expensive program, so be it, as we go there.

[00:14:43] I did what many people will do and I did the hourly rate and it’s really not a good way to do it because it means that you continually trying to make the sale of the next session.

[00:18:01] What people tended to do is they only had 3 months, 12 weeks to get something done that they tended to really burn themselves out.

[00:20:29] Think about what you can achieve in that time and know that you can do well and that’s what you can be promising.

[00:20:36] If you know the people you work with they you get the most joy out of and that you know that you got to get the best results for your clients is longer then make it longer. That’s how to make a decision.

[00:21:53] Somebody who’s really struggling with external time constraints or with internal sabotage will take longer.

Read The Transcript Here

Hello and welcome! Janet Beckers here and it's great to welcome you to this episode of Romance Your Tribe Radio.

Today, we're going to be talking all about coaching programs and specifically what's the best length time for them. How long should they be? If you are a person who may be a coach or you may be consultant, in fact anybody that when you work with your clients, say providing some kind of service or advice that you know it's going to take more than just one time to get a result for them. It's going to take more than just giving one hour of your time. If they really want to get the outcomes that you'd know that you can help them to achieve, if you know it's going to take more than just one session then this episode is for you because you need to then be going and saying "This is the best length of time for me to get the results for you."

So let's have a look at "Why". First of all, you would even need to have a coaching program and let me have a look at what kind of people would be running a program rather than just providing, booking in for hourly rate. And also, they need to look at the different lengths of time the program could be running for and what kind of outcomes you can be expecting to achieve in that time. So you know what is the best length of time for you to run your programs.

But first of all why is this topic even coming out. Well, for me it's for two reasons.

Number one is, this is something I do everyday when I'm working with my coaching clients. When I work with people who in my Rising Stars Coaching Program, the people who get to work closely with me, these are things we're discussing overtime and when I'm working in my training programs this is one of the things that we really cover in detail. Now, with coaching programs, we're looking at more, of course, than just how long should the program go for, the best length of time. We're looking at things like what should be in the program, who is the program for and how much you're going to charge. These are really important things to have as well. But today we're going to be looking at this cool one because it's one of the ones that you really need to start with and we'll also look at some of the problems that people come up with mistakes that they make when they're deciding how long are we going to run the programs for.

Now, the other reason why I wanted to talk to you about this is, this is actually a question that came up when I was talking to somebody who was looking at joining my Rising Stars Coaching Program and a question that she asked which is not an uncommon one at all, it's one that I've been asked over the years. I'm going to a little bit of details soon about how my answer to this question has changed over the years. And her question was "The Rising Stars Coaching Program is a 12-month program. But you know what, I don't want to go for that long. I just want to go for a shorter amount of time. I just when I have a little bit of a commitment, I feel tied in going for that long. And also, if I go for a short program it's going to cost me a lot less. Can you just offer it to me for a three month program or for six month program rather than 12 months?" Now, my answer to that has changed over the years. But my answer to that to her now is "No! No, I won't." And she's like "Why not?" And I said well, because I know that in order for you to get the best results in what we are aiming to achieve together, you're going to need twelve months to do it really well. If we do it for any less, I'm going to letting you down. So that's why I can only go for twelve months because I know from experience that's how we get the results. And I know from experience when I have offered it for three and six months that for a program that we want to achieve these bigger outcomes it's not going to happen. And so it's in poor integrity for me to say to you "Yes, I will."

Now, there are certain things that I could be saying yes to for three months or six months and we'll talk about those in a minute. And so these could be the kind of things that you may decide is a yes for you for three or six months but in a program where we are really totally going to build up your brand online, we're going to work at your packages, we're going to launch, we're going to be bringing in new clients, really position you with a system that you can rinse and repeat, to do that well it's going to take us more than three or six months. I would be sitting to file otherwise. So that was my answer to her. And that's why my Rising Stars Coaching Program is a twelve month program and that's why we have people in there who come back because they going to get the next goal and they know that they want the support to get there so they might come for a second or third year. So, that's one of the reasons why I'm having this discussion with you today because I know that you're going to get those questions as well. And we'll talk in a moment about the answers that I used to give, why I gave them and why I don't.

Who is this can be good for?

First of all, let's look at why would you package anyway? If you were a person who provides a service, some kind of coaching are really common thing to do is to say "This is my hourly rate." And you can say to people you can, you might think that you're bundling and creating packages by saying "Well, you can have my six session package for a bit of a discount or you can have my 12 session package for a bit of a discount" and so you could be thinking "Yea, yea I have packages, you know, in terms of number of hours." The problem here is if you are offering an hourly rate, people stop focusing on the outcome solutions that you can get for them and start focusing on what do they get per hour. And they start focusing on bringing value judgments on how worthy you are based on how much you're charging. So for the exact same amount that you might be charging per hour you will have one person that will go "Dream. What do they think they're charging that for? Who they think they are? That is way too expensive, way too expensive." And so they may make that judgment that whatever comes from their background, that's too expensive. You're being greedy, perhaps.

Now, another person will see you at exactly the same amount that you're charging and they may go "That's not very much. Maybe there will be financial." I will really expect somebody that's going to give the results that I won't be charging more than that. I charge them more than that, whatever it is. So exactly the same right different people are going to have different response. So you don't want to be having your worth being judged by what other people have as their baggage around what an hourly rate is. So, take that out of the picture. So if you are charging an hourly rate, if you are making your packages just simply including a number of hours, we need to talk, Baby because we can make it so that the hourly rate is insignificant. So, the package is really really important for you, for these reasons.

Now, who could be using these packages? You know what, if you're doing any kind of coaching consulting service provision where you're getting these results, I've worked with people who might be a business coach or a life coach or relationship coach it could be somebody who is say a hypnotherapist, an occupational therapist, speech therapist, you could be somebody who's a golf instructor, somebody who is working with people for losing weight to get fit, learn some kind of music, any of those kinds of things, you can see, just covers so many different nations. It is all applicable to you. We talked about the mistake and the big mistake is going to be that you just bundling your hours. So now let's look at how long you can be running your programs for and how do you make that decision, and then I'll talk about the experience I've had in the different answers that I gave at the time to that exact same question of "Can I do this for a shorter period of time?"

So the big thing that you have to think about is when you're creating your packages and I'm saying packages here, so this isn't the end, you may very well just have one coaching package and that's what you do, and that's OK. I just have my Rising Stars Coaching Program and that's where I focus at the moment. But you might decide that you're going to have a few different packages and that is also really good, that's what a lot of my clients do, they will have different packages. The important thing here is you have to think of what are the outcomes that I can be achieving for my clients in specific time frames. So if we go back to the golf instructor as an example you might be able to help them to be able to learn apart and you might be able to do that over say a six week session. But if you then want to be able to say get their handicap down to a great number then it might take a six month period of them working with you to achieve that goal. So be thinking about it could be something very specific or it could be something that is bigger and broader what if they call is.

So number one, think about what are the outcomes that you can achieve for people then I want you to think about "OK, for me to achieve that with somebody other very specific outcome or something that is broader. What is the best amount of time for me to get those results?" Now when you are deciding this I don't want you to go and think about, well you know, I worked with this particular client and they got results like in three months and they just rocked it. They did absolutely everything I told them to do and they were really focused. So I know it can get done in three months. Don't choose that as your benchmark because there's always going to be those wonderful high achievers but they're rare, OK.

Now, the other side of it is you will get people who really struggle and it could be for external factors in that they have a lot of other commitments all the time and it could also be for internal factors that they're doubting themselves, they're self sabotaging. These are really common things that are going to come up with any kind of coaching situation and any kind of service provision situation. So you don't want to be saying "Well you know, I had somebody one person that can get everything done in three months and another person, I had to work with them for 18 months, 2 years before we finally got the results. But they got the results. But it was hard work." You don't want to be going from your extremes. You want to go the middle. And in fact you want to go to the middle and then just err on the slowest side because you want to be able to surprise people with them getting results faster. You don't want to frustrate them by going "Well you know what, somebody else got this done in that amount of time, why couldn't you?" So that's how you decide.

So number one, you always make your decision on what is best for the clients and then you make your decision on the length of time based on your experience with the high achievers, the people who are struggling in the middle and go slightly to error on the side of caution.

Now let's have a look here at what does it mean to be best for the client. One of the things that I find when I say to people we have to decide always come back and make all the decisions is what is best for the client. Being best for the client does not mean being the cheapest. It does not mean being find the way that you can to be able to give them as much as you possibly can because on one side being the cheapest doesn't necessarily mean that they're going to get the best results. They may not value what they're doing or also in order for you to be able to cheaper a level may mean that you can't get the services you want. The other side of doing the best for the client does not mean bombarding them with heaps and heaps and heaps of stuff because you can overwhelm. There's a fine line between over deliver and overwhelm. So when it comes best for the client is what is going to get them the best results. And if that means that it's going to have to be a longer program or more expensive program, so be it, as we go there.

So now let's look back to the kind of answers that I have given in the past to the question of "Can we make these program shorter and can we make it cheaper?" So let's have a look at that. Now in the past when I first started doing any kind of coaching and mentoring, it totally took me out of the blue and I have been running wonderful brave women for eight weeks when I had people contacting me saying "Can I please pay you to coach me? And I went "Sure" and then I went "What's coaching? I don't even know what coaching is and how much you charge and how do you do it." So I had to kind of work out how I was going to do that.

So to start with, I did what many people will do and I did the hourly rate and it's really not a good way to do it because it means that you continually trying to make the sale of the next session. It really means that you are not focusing on what's best for the client every time because you are also thinking "You know what, they really need another session." Now I could have convince them that they need another session because I know they need it to get the result. But, you know, you making that sale. So then I started changing it and making it that it was going for six months. But really what I was only offering was my time. We had X number of coaching sessions so there was still coming down to what the hourly rate was which is actually pretty not selling right if you think of it. It was really limited to how many people I could work with.

So my answer then was "Yep, we can go for six months but still not doing it in a sophisticated way that gave me some sort of leverage." Now when I decided that I was going to run a group coaching program so it would have components of 1-on-1, components of group and components of training material. The first lot that I do was I did it for six months and that was mainly because I want to see a lot. Now what I found after the six months is some people got results because they were very definite on "This is what I want to achieve." Other people who really needed some help to be able to get clarity on what it was that they wanted to achieve and that's okay. That's a big part of "Okay I've got choices about where I'm going to focus. Help me decide which we're going to get the best bank for my buck." For them, the six months wasn't enough because there was a time when I need decision process. And so that's where I found that the six months can't work for some people. But you had to be very specific on this is the outcome that you can get. So if I knew that I was going to be working on a specific thing and we were very narrow on what I was going to do then I could say "Yes, six months." If we really had to work out, make an analysis of their business and make some decisions, I knew that if I gotten to six months, I would have got to a really good level and then the program would finish and just when they probably needed me to support them through the launch and yet they had mentally decided that six months is when everything finished. And so for them it was very difficult to decide to invest in another 6 months. So that's what I used to do then. After a while, I had been running it for 12 months. But of course, as you can imagine you lose sales. If you know that 12 months is the best period of time to be working with your clients and you say that's all it's going to be. You're going to lose some clients because like it's too much money, it's too long. And so I thought "You know what, I've had so many people asking me can I do a three month program that I thought you know what I'm just going to go out to my list and say "I've listened to you registering people for three months and then after three months we can decide if you go ahead and of course, my conversion rate really increased. I was right. Nailed it. Why didn't I do this ages ago. This is the way to do it. And so that's what I did. I opened up my program for people to come here for a three month period. And this is what I found at that three month period, what people tended to do is they only had three months, 12 weeks to get something done that they tended to really burn themselves out. Like they would just go flat out to try and get as much as I could get done in three months. I got to the end of the three months and just exhausted. Not because I was driving them because they was just thinking "I only got three months and that's what I've committed myself to. And that's what I've just hollered I'm going to achieve all this in three months." And so that was one part but you know what I need people to be able to give themselves the time to do the job well and not put themselves at the house. The other thing that was happening is you know it got two to three months. And for the people who really needed that help to be able to analyze their business and make those decisions on the best results and then start taking action that had just really got their plan got their business plan worked out their profitable Avatar knew what they were going to offer.

But then they thought oh it's all finished now for then the next day of actually putting it all together was going to be another part of the program. So even though a lot of those people, they went on for another three months, on the six months. So they still might have ended up being in the program for the same amount of time. Their joy in that business, their stress levels were actually higher. And so I was thinking this is not best for them. So even the three month gave me a high conversion, I didn't feel that it was getting the best result for the clients. And so now it's 12 months. Now, when will three months work for you. A three-month will work for you if you've got somebody you're going you know what. This is what I can achieve in a three month period and it might be that you know, for golf coaching client for example it might be we can work out how to show you how to increase the pop in that time." But for your golf coaching client that may be going you know what I really really want to get the most awesome Handicap Haven. Well you know that you don't have to work with them for maybe 6, 12 months even longer to get those results. So think about what can you achieve in that time and know that you can do well and that's what you can be promising. If you know the people you work with they you get the most joy out of and that you know that you got to get the best results for your clients is longer then make it longer. That's how make a decision.

I have one of my colleagues who helps people with building their business and really with that mindset, he's program is two years. You have to earn enroll for two years and he feels it all the time because he can show the case studies at the end of the two years on what you can achieve. So, I hope that gives you some insights into how do you decide what is the best length of time for you to do your coaching programs for. Or it could be for your service bundling programs. And how do you make that decision. And if we go back to how you make that decision is number one, you have to look at what are the outcomes that you can be getting for your clients and what are the outcomes they want. Then when you look at your specific outcomes that may be a few different ones. What is it that I need to be doing with that client in order to get that outcome? Once you look at that then you can look at clients you've worked with before which from your knowledge and go, you know what, a super client will get this time. Somebody who's really struggling with external time constraints or with internal sabotage will take longer. So let's make it in the middle and then be conservative and always always come back to what is best for the client so that you know that when you say to somebody "You know what, I know that you would love to be out to do my program where we're gonna be achieving this. You would like to just commit to three 6 months but I know that you're not going to get the results unless we do 12." You can say with absolute confidence and they will know that you're looking after them. So I hope that helps you. I would love to hear your experiences when it comes to other programs that you have been part of, that you may have asked for a shorter time period and how did that work for you. And it may have been a good thing for you or it may be something that you may have felt that for what you wanted to achieve that it wasn't going to happen or your own programs that you may be also offering yourself. What's right for you? Have you experimented with the length of time that people are committing to be working with you when it comes to your programs? I'd love to hear from you, so please leave your comments. If you're listening here on the podcast, come over to where you can see the blog post that we've got that go. This is an article that will help you and a place for your comments and questions. I'd love you to be able to do that and if you have a friend that you know will really benefit from being able to make these decisions, please pass this on to them and look forward to hearing from you. Bye.

3 Common Mistakes Coaches Make When Deciding How Long a Coaching Program Should Be

3 Common Mistakes Coaches Make When Deciding How Long a Coaching Program Should Be

I came into coaching by accident. Only 8 weeks after I launched Wonderful Web Women, someone contacted me and asked me to coach them. My response was “sure” then my next thought was “Oh S#*t, what is coaching anyway and how do I even know what to offer them?”.

I then had to figure out things like what to include in a coaching program, pricing, how long should a coaching program be, what resources to include , and then explore what would make a good coach as well.

I think I made every rookie mistake you could but managed to get great results for my clients anyway!

I share my lessons on experimenting with the how long a coaching program should be over here on this short podcast. You can watch in video, listen to the audio or skim read the transcript. Whatever works best for you.

Here are 3 mistakes I made, and what to do instead.

Charging an Hourly Rate

My first instinct as a coach was to offer an hourly rate. This is possibly what you’re doing right now.

If you focus too much on the hourly rate, people will be less focused on the outcome they will get by working with you and worry more about “What do I get per hour?” There is also the issue of value judgements on how much you are charging per hour. Some will think you’re overpriced or greedy while another group of clients will ask “can I get the results I want at that rate?”. You can’t win either way!

Charging by the hour also means you are constantly needing to sell the value of rebooking the next coaching call with you. This is bad energy to bring to the coaching relationship.


Selling Bundles of Time

When I realised that charging an hourly rate was not getting the best results for my clients or my own business, I created my first coaching bundles. I thought I was creating a coaching program but I wasn’t.

I simply sold bundles of coaching time, of 6 hours and 12 hours and was happy to create bundles of shorter time if that was what the client wanted. Of course, the longer the time you booked, the cheaper the hourly rate, as there had to be an incentive to book longer periods of time.

The problem is, the focus was on time and cost per hour, rather than on outcomes of working with me so I still had all the same problems of charging an hourly rate. This was not best for my clients or my.


Selling Coaching Programs That Are Too Short

Once you move away from the hourly rate model to creating coaching programs focused on the journey and the outcome, you then need to decide how long those programs will be.

A really common mistake is to make this decision based on the price you will charge.

For example, instead of creating a 6 month program you may create a 6 week program because it can be sold for a fraction of the price. At first glance this sounds really sensible and it is exactly what I did.

Here’s the problem though. If you know your client will need 6 months to achieve the outcome you are coaching them on, you are setting you both up to fail if you offer the 6 week program.


As an example, My Video Marketing Academy is designed to be a 6 week program, with lifetime access to teaching modules. That’s because I know this is the amount of time the average person needs to get confident on camera and clear on their message to create a series of videos.

My Rising Stars Coaching program, on the other hand, goes for 12 months with many clients choosing to return for another year. That’s because the journey and outcomes of this program are much larger. With the program, I help my clients build their brand, work out their own packages, bring in new clients, really launch their business, and of course create a system they can rinse and repeat. It simply takes time to create this in a business and have time to test, launch and tweak.

How To Determine How Long Your Coaching Programs Should Be

Before deciding how long should a coaching program be, ask yourself these questions:

  1. What are the outcomes I can expect my clients to achieve?
  2. What is the best time for the average person to achieve this outcome?

When deciding the optimal time a client needs to achieve an outcome keep this in mind:

There are three types of clients:

  1. There will always be the super client with a lot of focus who already knows exactly what they want to achieve and could make that happen within, say, a period of 3 months.
  2. Then there will be those who still need clarity on what it is they need and would take longer to get results. The process of finding out what their goals are alone would take months.
  3. Finally, there are the clients who are at that average pace.

When deciding how long should a coaching program be, don’t think of the extremes. Instead, find the median and then add a bit more time.

What if people say your coaching program is too long?

If you have an outcome of a program that is quite big, and thus requires a longer time, such as 12 months, you can guarantee some potential clients will ask you to offer a shorter program for a lower price.

Because you KNOW your client will get inferior results with less time, integrity dictates you need to educate them on WHY you can’t shorten the time frame as you  know you will be setting them up to fail.

This means you will lose sales in some cases.

The alternative is to offer a shorter time frame and be very clear with the client the new, simpler outcome they can expect to achieve in that time.

In my books, it always comes down to integrity and doing what you know will be best for the client.

After all, they have come to you for help with transformation and achieving change.

Your programs must be designed to help them do that to the best of your ability.

Your Thoughts

What has been your experience both as a coach, consultant or transformational service provider and also as the customer of other people’s programs?

What has worked and what lessons have YOU learnt.

I’d love to hear from you.

If you take the time to comment below, know you very likely will provide the “ah-ha” that one of your fellow readers needs to hear.