Last week I shared a step-by-step masterclass with you on how to create a mini-course in a day.
Today I have another step-by-step class for you to show you 5 different ways you can SELL this awesome product you have created.
And even better?
Hey if you can create your mini online course in a day then let’s look at how you can sell it in a day!
In just 30 minutes I share:
- 4 techniques you can use today, even if you have no website, no sales letter, and even
- 2 ways to sell if you have no existing customers, no email list and no following.
There goes your last excuse baby
- Then I share a 5th strategy you can easily set up in a day if you already have a gift you use to entice people to join your mailing list (in other words you already have an optin set up).
I hope this gives you the inspiration and motivation to just DO IT!
For some people, what I have covered today will be enough for you to create and sell your mini-course in just one day and then sell it NOW.
If you’d like more help then you’re in luck baby!
- Step-By-Step How to Create Your Mini-Course in One Day – with strategies to know with confidence your product will sell and grow your online business. (this step-by-step IN DEPTH masterclass is now recorded and waiting for you in the Academy area)
- How to Sell Your Mini-Course in a Day – with specific scripts and templates
You can join us now and take part in the free training and join us in the private Facebook Group to personal help to make it happen.
Meanwhile, I’d love to hear from you. What’s your biggest ah ha from today’s training?
You can also share your stories over in the bonus private Facebook Group that accompanies this podcast.
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!
Read The Transcript Here
Okay, so you’ve got that one there. So what we’re going to do today is we’ve got a program that you have created this little mini course, that is short, sweet, and really solves a very strategic problem that people have got something that you’ve already researched, and you know it’s going to work. And the reason you know it’s worked is because you have followed my process. Okay, now, if you’d like some more help in that I’ve got that cost there for you that that episode. But this is something we really dive into much more strategically and very much step by step within the success circle and the success circle is you can go there Rei Metro tribe comm forward slash success circle. When you go there, it’s a monthly membership if the doors are open, you can join now if they’re not open, send me a message and tell me why you should get in. And the nice part about there is you’ve got step by step, much more strategic and exactly what to do and all the links and things that you need to make it happen. And you’ve got me over there in the Facebook group every single day reviewing what you’ve done giving you some feedback, okay, so you know, things are gonna work. So you’ve got my help. So that’s where you can go to get further help.
Now what we’re going to do is we’re gonna look at five different things that you can activate today. That’s going to bring the money in the bank. Now the five things I’m going to share with you You and You know, these, you don’t even need a website for all but one, okay? They’re going to move you out of your comfort zone. Because face it, I’m going to ask you to do things that aren’t going to be having all this incredible automation and stuff set up. It’s going to require you to move out of the comfort zone. It doesn’t take a huge effort, absolutely not a huge effort at all. But it is going to make you move out of the comfort zone. So I’d like to talk to you first of all about scare sighted and commitment. And why this is really, really important for us to address first before I get over to five steps in business. The thing that I find the most exciting is a concept that I call scare sighted. And that’s that feeling that you get you know when you know that if something works, it’s going to be awesome. It is going to be something that has great payoffs for you.
But, at the same time, everybody scares you. Because what if you’re not good enough? Or what if it doesn’t work? So it goes, it’s moving you out of your comfort zone. So that scale sided feeling is that real excitement you get, but you’re also really, really nervous. That’s scarcity. And that is where the magic happens in your business. In fact, you know what, that’s where the magic happens in everything in life. So much so that when you join the success circle, I actually have there for you a little contract that you signed with yourself, not with me with yourself. That’s called a scare sided contract, that whenever you get that feeling, you’re going to step into it. Because I tell you what, every single time you do that one thing that scares you, but if it works, it’s gonna be awesome every time you do that, whether or not you get the result you want It makes it so much easier the next time that’s aged on growing your business. That’s where leaders are born. Okay? So I’m asking you here to really look inside and go, you know, what am I willing to do the things that are gonna make me scare sided? And we’re not talking huge things here. It’s just things that really enter the comfort zone and commit to yourself to do that. So, number one is how do you know it’s worth it? You know, scare sided means that if this works, how cool would that be? Well, what is it that’s going to be working? So let’s first of all address why you would want to try to sell your program really, really quickly. Okay. So let’s go back to why you’ve got why you’ve created a program and if you’ve done the if taken action, on the first episode that I’ve done here, you will have researched and come up with a small very quick to consume program. product it could be, could be, you know, a workbook and some audios it could be some teaching videos. It could just be workbooks, okay, it could just be written, it could be whatever mechanism works best for you and for your clients.
So you’ve got something there that you have created, because you’ve done the research and you know that that’s what people want. You’ve got something there. Why did you do that in the first place? Why did you go to that effort? And, and all of this the research and the creating everything he was done in a day, okay, we’ve very, very quick. So you may have done that, because you know, what, you’ve been thinking about creating some kind of online program, some sort, of course that you can sell. So it frees you up so that you’re not exchanging time for money, so that you can be making money all the time. You know, you can be making it when you sleep, the whole cliche, it’s true. This may be your very first step to doing that because you want to get some Something started. So this may be building on for something that’s going to be a bigger course, this is going to be whoa, I’m actually going to get something where I’m going to make some money from something I’ve created and sell online. That may be the reason that you’re doing it, it may be the first course you’re creating, it may be the first of what you intend to be a bigger thing. It may also be that you’ve got your existing clients offline. And you’re thinking, well, if I can do this little program, it’s actually going to free me up so that everything doesn’t have to be done in person. Or it may be something that you’re wanting to clients after they’ve seen you that they’ve got this so that they can implement and get results better. So it could be fitting in with a few of these criteria.
It could also be that you know what, the things that you’ve been selling, you know, we’ve been going through a real turmoil the last few months at the time of recording this in the COVID times and you know what, there’s a good chance that either what you’ve been selling before hasn’t been selling things might have changed. It could be that you’ve lost your confidence in that people will buy what you’ve got, it could be that. Whichever way, whatever it is that you’re not selling, and every time that you’re not, it really starts to eat away at your confidence in your business, there is no better way to get confidence in business and to get some cash in the bank. Much better than an affirmation much better than anything else that you can do is to get even just one sale makes a huge difference. So that may be the situation that you’re in, the markets change, you’ve changed. Let’s do something about that. So I want you to first get very clear on why do you want to make these sales? Why did you create this little mini program in the first place? Why did you do that? And why do you wanna make the sounds get really, really clear on those reasons. Okay. And of course, what I’m talking about is going to work whether you’re selling something for 50 bucks, or with something for 5000. Okay? Most of these are going to work for either. In this case, we’re just talking about this product that you’ve created in a day. Right? So, now let’s look at five different things that you can do. So I want you to first of all, remember what you’ve created, why you’ve created it, why it’s important to sell, and commit to step into scare sighted, because some of these things are going to require you to be visible, okay? to actually communicate with people because everything is not automated, you cannot hide behind the automation, because we’re not going to take the time to set that up. All right. So let me have a look at number one. Now, if you have an existing business, the very first step that I suggested to you in the episode last week was to Go and ask your existing clients, ask them what they would like now, what would help them right now? What’s one small thing that they’re having trouble with, you will probably have a really good idea anyway if you’re seeing clients, but you’ve gone back to them to ask them.
So if that’s where you started with, the very first thing that you should do is go back to your clients to the ones who helped you, and also to all of your other clients. Okay? Now, however it is that you normally communicate with them. That’s where you’ll make the sale. So you may be already communicating with them via email, or some you may be talking to people when you’re taking bookings over the phone, talk to them about it on the phone. Hey, by the way, we’ve just done we’ve just got this new little thing that says this awesome resource that our clients have asked us to create that we’ve just got that maybe maybe over the phone and maybe when they come into your clinic or store However it is that you would go to your clients first in whatever way you are communicating with them all ready.
Now the nice part is is you can go when you’re going to them and saying, Hey, we asked, we listened. We’ve created, it’s ready baby, and letting them know that hey, look, you’re an existing client so you get first dibs. Now, don’t give this away for free, okay? You don’t need to give this away for free if you’re in the success circle we already talked about strategically because I go into creating this mini course in a lot more depth in our workshop. You when you you’ve already got the recording say, well, we go strategically about how a freebie fits in with this, but at the moment, you don’t, don’t give this one away for free. Okay, this is a product that you’re selling. But what you can do is say to clients, hey, this is the founders price, not a beta price. The founders price that you get to have it off, it’s very likely going to increase in the future you don’t know yet. You haven’t done your pricing to work out what the market wants. But that’s how you can position it to start with, go to clients first. Okay? Step number two.
Now because you would have followed my instructions on how to make sure that you’ve actually creating something that people want, you would have done your research. So one of those places is you may have gone into Facebook groups that have people in there that are your target market, and you would have done your stalking you would have been asking questions. Now, if you’ve done this really well, in the groups where you are getting feedback where people was telling you about their ideas and their frustration, then you would have gone back and gone. Hey, this is the topic I’m thinking of creating or because from what people are saying, What do you reckon, is that a good thing to do? Then you’ll be getting feedback from people, then your next step would have been gone. You know what everybody I’m going to go and do it. I’m committing to everybody here and I’ll let you know when I’ve done it. Yay, go you, then it becomes where you can come back, it is just really natural for you to go back and go, Hey, everybody, I promised that I would let you know that I took action. And here it is, I’ve actually created by mini product, my mini course called blah, blah, blah, blah, blah. And I’m going to be selling it for whatever that price is. Now, be careful here in other people’s Facebook groups, then most of them will not want you selling some of them. They do that’s okay. But it doesn’t, you know, you can still say, Hey, I’m gonna be selling it for this much. Really, really excited. Just giving you feedback. So then you will get some people who are going, Oh, that sounds awesome. You got all you know, you might go Oh, no, I can answer any questions here. Or how about, you know, just out of respect for the people who are in the group just Well, let’s just take this and we’ll just private message. That way, your messages are happening there. So you can then just sell through private message. However it is that you take money, I covered this previously, we going into a lot more depths within the Success Circle, but hey, it could just be send me send me, you know, through PayPal, you can just go paypal.me. And then it will be the certain amount of money that they can send you. So you’ve got PayPal, it could be however you normally take money transfers, easy, just make it easy.
You don’t have to set everything up to start with. That is a great way to do it. But you saw that I didn’t just go here, do your research really quietly, and then come back and try and sell it’s not going to work. You need to make sure that you actually are communicating and taking people on the path, then it becomes seamless. But when I talked before about you got to be prepared to put yourself out of your comfort zone. You’re gonna have to go over into that Facebook group, there’s a good chance people will just be crickets. That probably means that you didn’t really warm them up first. If you haven’t done those other things, well do those over the next couple of days. Okay? And then you say, Oh, it’s ready. Okay? So they, they’re important things to do is go back to wherever you do your research because those people are asking. They’re interested.
Alright, now let’s look at the next one. The next one is going to move you more out of your comfort zone. But I can tell you now it’s the one that’s going to give you the greatest leverage. And now a great way to be able to sell something is via webinar. Now, there is a whole process that goes with setting up the technology of a webinar. There’s getting people to turn up there is the whole technology of you know all the strategy of how do you say it, but here’s a simple way for you. Okay, cuz we want to get stuff happening today is do it as a Facebook Live. Now, if you’re going to be doing it as a Facebook Live, do it as a Facebook Live on to your business page, not into your personal you know your personal profile, do it on your business page. And I’ll tell you why. So first of all, don’t just go live his start earlier in the day, just start teasing, okay, just saying through any way that you are, hey, guess what, I’m going to do a whole Facebook Live teaching ABC, something really simple. And so that’s where you’re going to be looking at teasing people letting it know it could be into these Facebook groups that you were in before. It could be wherever you’ve got your phone, it can also be over on Instagram or anywhere else that you are saying, Hey, I’m going to be doing this. I’m not going to be doing a free Facebook Live, it’s going to be not just a talking event. To go in more depth, and I’m going to be doing it at this time this afternoon. Okay, just come over to my Facebook page and it can be there.
Now, the reasons you want to do that is you want to just get us you know what you want a chance that some people are going to turn up live very often you’ll run a Facebook Live and there’s if you don’t have a huge following, nobody will turn up. Don’t worry, okay, because what we’re going to do is your Facebook Live is first of all, you’re going to be teaching people something that is really, really useful directly related to your topic, not going to go into details here and how to structure this whole thing out. That’s something I do personally with my with my clients. But what we’re going to do here is I just want you to be able to spend some time about why it’s important that people achieve this outcome. Why do they want to do it? And what are a few steps that people need to have in place to make it happen, you’re not necessarily going to go and teach them all the details at senior program, but you will going about, you know, maybe three things that they need to have in place to make a work, making sure you don’t waste their time that you’re giving them something they can take action on, that you don’t want to remove from your course. So you’re going to be giving them you know, something that’s going to be useful, and you’re going to be doing it live. So again, this could really move you out of your comfort zone. If you’ve never done a Facebook Live before. Just find a safe place that you can go where it’s, you know, you can even be you can be going into a group, you could be creating a group, that’s just you, okay? And you can practice doing lives into there.
If you do lives on your Facebook page just know you can delete them straight after. Okay, so that takes the pressure off. So again, scare sighted, so you can run your Facebook Live and of course during that you can say you know what, I’ve got this new program that I have just created. It is so new, that I don’t even have all these sales pages and All of this other stuff in place. So if you’re really interested in knowing it, it’s going to be this much money, send me private message. Okay, so these are not where you going to get bulk automated sales. But this is how you’re going to get these first few sales in. Okay? Now the nice part about this is if you’re happy with how that Facebook live went, you can boost that post. You know, you can do Facebook advertising, but let’s just keep it simple, where it’s got the post after the live, you can go boost and just follow the instructions, okay, you can just be throwing a few bucks at a per day to start to leverage it and get people to be able to see it. Okay, so that’s something that you could get done today and it can keep on working for you after. Just be prepared to respond to the private messages and respond to any comments. That’s where the sales are. Alright, we’ve covered three things already. Now. The next ones are going to be working. If you Maybe have already started an email list or you’ve already got a following.
Now in on social media. In this case, again, we’re not setting up the whole sales letters, everything there. But what you are going to be doing is using email. And there’s two ways that are the simplest one is what is called a nine word email strategy. And it’s not trying to sell and everything. What it is is is to sending out an email that would be really, really simple. Like, Hey, are you still interested in whatever the result is of what you’ve created? so far? Mine might be Hey, are you still interested in creating a mini course that you can get done in a day? That’s all you’re asking. Then when people email you back, then you can go you can you can do a little bit of to and fro, to find out okay, are they actually really interested and Do they, you know, you can do the to and fro and say, all right, well, I’ve got this little program right now, that is really, this is this is the price, you know, are you interested? Yep. Okay, here is the link, you know, it could be to PayPal, whatever it is, here is my details for you to be able to deposit some money.
That’s the way that you do it. So that’s called a nine word email. Another really good one to do is you can do a series of emails that go out over a week. Now, I won’t go into detail here because it’s a full on strategy. And I actually have the whole strategy in the success circle, including the swipe files of everything that you can do to do a four day sale. Now with this, you can just be putting the information about what you’re selling. In the email. You don’t even need to have the sales page okay, but a four day email sequence will cover the four different bio types for different types of personality. These that your emails are going to be appealing to. Okay? So again, you don’t even need to have your sales page, you just need to be able to put the benefits that they’re going to be getting. Because the thing is, this is not a full on signature system course. This is one short course that gets one specific outcome. Okay, so that so you can do that via email. To be honest, I have sold a program that was selling for $10,000 in one lump sum, and I never had sales page for it. I didn’t even have a PDF, sort of, sales letter for it for the first two years. I just did it all through email, because it was more expensive than getting people on the phone. So the whole thing about needing to have the full on sales letters. Don’t let that stop you. Okay, baby? Right.
So if you’ve got a way of communicating with people via email, that is the way Do it. You can modify this and use it on social media, for example, I could easily put a social media, you know, just putting it out there going, Hey, is anybody are you? Are you interested in creating a course in a day? That’s what I could do. And that would start the communication. Alright, so again, these are just finding the people. This is not bulk broadcasting out and just, let’s just sit back and let everything automated work. You’re finding the people having communications, like, wow, how retro talking to people, the communication backwards and forwards. Now, the very last one is a little bit more sophisticated. And here I’m going to assume that you have already been following everything I’m teaching, if you’re in the success circle, and you’ve been taking action, you will have this in place. And that’s going to be you’ve got something to entice people onto your mailing list. So you’ve Got a freebie that you’re giving away. And you will have been using different strategies to drive traffic there. The simple one could be boosting a post on Facebook about it.
Now, if you’ve already got a freebie, and you’re focusing all of your marketing on just trying to get people to join that freebie, so you’ve got your email list, well, what you can do is still right after it, whether it is in the emails that they get, or whether it’s going to be on the next page is that’s where you can insert this as an offer. If it’s going to be on the page, of course, you’re going to put that together, that’s going to be extra steps for you. But because this is not a program that’s got lots and lots of moving pieces, it’s got a very definite outcome. You can do that you can put that there. So it says, Hey, while you’re here, this is a great offer I’ve got for you or you can be putting it in your emails using exactly the same strategies that I talked about before. The Nine word email or the four day sequence. So in that case, that’s going to take a little bit of extra. But I’m already assuming, in that case that you’ve got that set up. Now, if you’re in the success circle, and you haven’t got that freebie set up, or you’re not thinking your freebie is the right one, that’s what I cover in the training module that we’ve got on Creative product in the day, we go very, very strategically into thinking out what the next steps are after they’ve purchased and what the steps are before they purchase. So if you haven’t done that, know that that’s I’ve got those resources there. They help you to be able to do that. But that’s the fifth step that you can do.
If you’ve already got that part of your your infrastructure set up. This is a great place where you can insert it. And it’s even better if you know if you are using any kind of paid advertising to get people to your freebie, whether that’s as simple as boosting a post for a couple of bucks a day that drives people there or whether it’s more sophisticated. If you’re doing any paid advertising, then you’ll get some sales and that will help to pay for your advertising. That’s a nice way to be able to use your, your mini course that you have created. Okay, so let me do a recap here. Most importantly, is you’ve got to know that what you have created in your product that you’ve been able to create in a day is that people are asking for it. So that’s why that research step is really, really important. Otherwise, it’s just going to be you going I think this is a great idea. It’s not going to might not be the right one. If you listen, if when you join the success circle and you listen to the class that we did, you will see that a couple of the people who I was coaching through that process, were really then they switched on business. Business people have been business for a while, what they had been thinking themselves would be the right thing to create. Once we went back with some forwards we realized you know what, that is not the best Just one that you would like to create. But from what you’re telling me about your market, now, that’s not going to be the one, I wouldn’t be focusing on that, let’s take this other idea out to them. So it’s really good to be able to, you’ve got to take that time to actually run your ideas by as many people as you can, who are your target market, so. So number one, you’ve created this product during your day, and you’ve done your research, you know that there’s people who very likely want it.
So we’ve done that. And now we’re going to get really, really clear on why you’ve created that, first of all, and why you want to get these sales. So keep that number one in your mind. Because now, you know, put yourself out there, which means you may get crickets in return. Or you may get not I’m not interested, what’s the worst thing that can happen? Okay, but you’re gonna have to put yourself out there. So I’ve talked about five different ways that you can do that one going back to your existing clients, one, going back to the groups where you did your research and including them in the excitement that you’ve taken action. And this is whereby we’ve gone the next level and you’ve done a Facebook Live, because that’s the fastest way for you to be able to get your message out there in a webinar format. And so we’ve, we’ve done that, and then you’re just going to get people, you’re just going to get them to private message to you, then you can take the extra step, and you can boost that Facebook Live so that you can get other people to keep on seeing it.
Then the next thing we’ve done is if you have already started collecting emails, when you’re in business, you should have some contact details for your clients is that’s when you can be using a couple of different email strategies. We talked about the nine word email, and we talked about the four Day Sale. And these are all resources that I have for you in the success circle. And then we looked at the last one where if you already have the infrastructure set up where you’ve got a freebie a lead magnet in order for people to join your mailing list. This is a great thing for you to add as the next step, whether they get that immediately as an upsell as a special offer, or whether you do that through email, once they’ve joined your mailing list is you can make sales of this product there. And that can help to pay for any advertising that you do. Okay, so that’s five different things that you can do today, baby. Again, I can give you a lot more help here over in the success circle. And this is just one, one small module of another module in a whole program that takes you step by step from to create your business, so that you can be creating a business online that you attract a tribe of people who absolutely love what you do, and want to pay to help for you to help them so all of that there is in the success circle. I’ve made everything so it’s a month by month, so you’re not going to have the commitment of thousands of dollars to do that as it previously was. Okay, so that’s where you can get the help. That is romanceyourtribe.com/successcircle. That’s where I can give you more help. And don’t forget, I’ve also got a companion episode that goes with today’s class, which is all about how do you create your product in a day?
Okay. Now, I really want to hear from you. What action Have you taken? Have you committed to scare sighted to stepping into scare sided? What action Have you taken? Have you done one thing that I’ve shared with you today? Have you taken one of those steps I’d really really love to hear from you. And if you do, leave a comment down below if you’re on wherever you’re watching this or drop me an email. Go to Janet at romance your tribe comm and send me an email. And if you have a friend in business that really needs to hear this, please pass this on to them. Maybe Because we want to get as many people out there sharing their genius, their help more people to help more people. And that’s my mission, baby. And if you enjoyed today’s episode, I would really appreciate it if you would pass it on to a friend. Tell them where to where to find us at romance your tribe radio, and I’d be extra extra grateful if you would leave a review. So that’s how other people can find this help. Okay. Don’t get them folks. Bye!