6 Steps to Create an Online Course That Sells

6 Steps to Create an Online Course That Sells

Today I introduce you to my “secret weapon”, John Lint, the founder of 10XPRO.io. This is the software I trust to run the bulk of my business and since I discovered John and 10x Pro over a year ago my tech headaches, and the money I spend on tech and staff, has been slashed.

John’s name is in my Gratitude Book right at the top!

10x Pro is specifically created to solve the problems of entrepreneurs who create, launch and sell online courses so he is the perfect person to teach what works, and doesn’t work, to create an online course that sells.

After all, he sees behind the scenes of hundreds of successful online courses and is continually talking to the owners of these courses to advise, see what is working for them now, and develop even more features in his software so their courses are even easier to sell and deliver with automation.

Here’s what we discussed in the interview (really a full masterclass):

  1. How John and I met and he became my “secret weapon”
  2. John’s laptop lifestyle where he lives between 3 countries (minimum)…I don’t think he does winter!
  3. How his software, 10x Pro, has saved me thousands of dollars this year plus saved me from the thing that made me cry the most in my business
  4. What exactly is an online course
  5. The advantages of creating an an online course
  6. The 2 biggest mistakes people make when creating an online course – and true confessions of heaps of mistakes I’ve made.
  7. John’s 6 steps to create an online course that actually sells!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

What is an online course?

An online course packages your knowledge or your expertise into a program that you deliver online. There are different types, from simple 1 page courses to a full blown program that may take weeks to months to complete.

The common thing with any kind of online course is providing a specific result that people will get at the end. It’s all about solving a specific problem and helping your customers get the results they want.

What are the advantages of an online course?

Doing an online course has a lot of advantages for you and your business.

An online course can help establish you as a player in your market. When your ideal client sees you offer an online course, it creates an image of you as an expert in the field. Someone they can trust to know what they need to learn in order to succeed.

Another advantage is, you can be mobile. You can work wherever you want. You are no longer bound to an office. You can work and live your life wherever you want. Well, as long you’ve got an internet connection of course! John is a great example. He operates his business and over one year will live and work from Australia / Thailand / Canada.

Third is providing you assets. Assets that you can sell over and over to create income, with a high profit margin. These assets can also be sold to increase the value if you eventually sell your business.

A lot of people have tried doing an online course, but obviously not all are successful.

So how do you develop a course people want to pay money and sign up to?

That’s what we’ll explore in the rest of this article.

Two common mistakes when creating an online course

First is not knowing what is the essence of an online course.

An online course should help solve a specific problem.

It is common to create an online course that is too general with no definite outcome.

The more specific and measurable your course outcome, the more successful it will be for your clients and also for your marketing.

Show people the shortcut to achieve the specific result they want.

An example:

Too general: Lose weight.

Specific: Lose 10kg without the need for exercise

Second, is having self-doubt.

There’s always a voice in your head telling you the course is no good, no one will want to pay for this, and all sorts of dark and dreary thoughts.

I have lost track of the amazingly talented people I know who have great solutions and people who need them…yet they never launch their online course for fear of criticism.

I challenge you to take the first step. There are people who need you and honestly, your 60% good enough is other people’s 110%!

You need to have confidence in your work! Believe in it, use it, and create your testimonials portfolio . Create a list of proven customers, if they believe in you it is a good way to create your portfolio. Just believe in yourself, others already do. You can do it!

6 Steps to Create an Online Course That Sells

Step 1: Select a niche or a market

Find something that interests you. Make a list and put down all the possible niches that you can tap into. You don’t need to be an expert (at least not yet) in that area, but something you are familiar with and that you are genuinely interested in.

Don’t make an online course that doesn’t actually interest you, that you don’t like, even if it is a big market with a lot of potential customers. Creating an online course takes time and passion! If you’re not passionate about it, you’re wasting your time in doing it. You won’t become the best unless you truly enjoy doing it.

True confession: I once created an online course on how to convert your car to LPG gas! I mean really? I don’t give a toss about that topic and no surprise I couldn’t keep the momentum going to market it.

Step 2: Validate your market

Look into the market you want to go in. Check how many people are in that market, if a lot are successful in it, or how few are.

Competition is good

It may seem counter-intuitive, but you want to choose a topic that has A LOT of competitors.

What?

Yep, That way you know people are buying. You don’t want to go into a world where everyone is struggling. The end reason you created your online course is to sell and earn, so why dive into a black hole?

Are there people in that market? Are they successful? If yes, great, you can be too. Dive in, but be different, have your business create its own personality and style, and let it attract your tribe.

Don’t be the pioneer

Another is avoid being the pioneer. Pioneers have arrows in their back, they take all the risks in diving in.

True Confession: My very first online business was selling original art online. I thought I was clever because there was practically no-one in that space at the time…. (we’re going waaaaay back).

Such a rookie mistake that literally cost me my home.

You see, people just weren’t used to the idea of buying art online back then.

I realised this too late and then, whenever I DID get a new competitor, I would ring them, welcome them and THANK THEM!!

Don’t make my mistakes

Step 3: Select your topic

From choosing a market, the next step is to select a good topic. What are the things that people want to learn? Start paying close attention to what’s happening in your chosen market.

You don’t want to make an online course that only a few, or worse, nobody needs. You can ask help, go to forums, ask your list of proven customers, what do they need? Their biggest challenges? etc.

Analyze your market. It can be trending videos, or popular articles, top blogs, most viewed posts, there’s a whole bunch you can find.

True Confession: When I launched the business that ended up sky-rocketing my success, and winning me Australian Marketer of The Year. I did my market research in the women’s toilets! You can read about why and how here.  

A tip for you is to create a swipe file/box. Put all the ideas that you have in that folder or box, then as it continues to grow, you can pick from it a topic for your next online course.

Pick a topic that can be in the market the fastest. Speed is key!

Step 4: Creating the outline

So now you have the topic that you want, then it’s time to create the outline. Reverse engineer the process. What is the structure of your online course? What goes first, second, third so on.

It can be a simple 1 module course, or a course with a lot of modules, with multiple lessons in each one.

Whatever format your online course is, the modules should make the people take action and get it done.

Productivity Tip:

When I create any new program now, I create an outline using Google Sheets. I have the following columns as a minimum:

  1. Module name
  2. Outcome of that module for the client
  3. Lesson names within each module
  4. Outcomes for the client for each lesson
  5. Resources I already have for that lesson
  6. Resources to create
  7. Ideas to make it awesome

Step 5: Create the course

After you make your outline of the course backbone, then it’s time to create your online course. In creating your course, you have 3 options. Either create it yourself, partner with someone, or buy the content.

In creating your online course, its best to have a variety of media types. A good way is to start with a video. With a video, you can create an audio file, then have it transcribed. So you will have more content types.

Learn to be comfortable in front of the camera. If you are still not comfortable, you can record your screen while showing your slides. Then you can create a PDF file from your slides. Another piece of content right there!

Productivity Tip:

You don’t need to create the whole course at once, you can create first the module, then create the rest of the modules as you go.

That way you get speed to market and you don’t create a program that doesn’t sell.

In fact, this is what I recommend for every online course you create. Just make sure you give yourself enough of a head start so you will always be a few weeks ahead of your clients who are implementing the program.

Step 6: Setting it up

The hardest step is figuring how to set up the technology to deliver your online course.

Where will you set it up, what are the tools you will need, where will you host it?

You can do the Frankenstein model where you get different tools for different things to do. The downside of this, is that the tools may not integrate at all with each other.

To set up your online course you will need:

  1. Hosting to store your teaching files like videos and PDFs
  2. A password protected member area to house your online course
  3. An email management program
  4. A payment system so you can make sales online while you sleep 🙂
  5. A website or other sales page creator for your sales page and order form

Over the years I have used 5 different member area software programs, 3 different email providers, 5 different payment processors, 8 different web page creators, 7 different hosting providers and a partridge in a pear tree.

The tech has been a complete nightmare, simply because the Frankenstein model can truly become a monster but I have constantly been on the search for the Holy Grail…….

A tool that can do it all, with the right features, a good support line, integration capability, run by people you can trust.

Just over a year ago I found that tool.

The company John owns, 10x pro.

The Best Software To Run Your Online Course

We moved all our online courses, sales pages, list building funnels, order forms… everything… to 10x Pro over a year ago and it has fair dinkum saved me thousands in both software costs (Frankenstein gets expensive) and staff costs (it’s really easy for a virtual assistant to master).

I’ve become a bit of an evangelist to be honest which is why John and I have partnered up to provide you with extra support and resources to help you implement faster when you sign up for a trial of 10x Pro for just $1 (yep you read correctly) .

You can get details here on this special bundle, which is ONLY available from me.

This includes a plug and play template of the sale letter I invested thousands of dollars to develop, including a masterclass on how to customise the sales letter for your own business.

PLUS of course, the software and special training and mentoring from John, only for people who take up this special offer.

Next Steps

Do you have an online course to leverage your expertise in your business?

Here’s 2 ways I can help you:

  1. Take the quiz to assess how Online Tribal Business Leader ready you are and get free training to uncover your uniqueness and attract your tribe.
  2. Check out the online courses we have to help accelerate your online business
  3. Sign up to check out 10x Pro and  the special bundle John and I have created for you

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Janet Beckers: Okay. Hello and welcome to Romance Your Tribe Radio. I’m really excited to welcome you to my guest this week, John Lint. And it sounds kind of crazy, but I’m actually in going to refer to John as my secret weapon because he’s the owner of 10xPro, which is the software, the platform that we moved everything in our business to over a over a year ago. And honestly, it has so simplified what we do in our business and I think the universe, old time for John. So, um, so hey, welcome John. Yeah, it’s, you know what, before we get stuck into, actually John and I, we’re going to talk about some really practical tips today. So what’s, before we get stuck into, cause I’ve just got to introduce you to the story of John, but before we do that, what’s our topic going to be, John? So people can get prepared.

John Lint: Yeah, I think we will be good to talk about, you know, how to create a online course that we’ll actually sell, right? So instead of just creating any kind of on course, how can you create a course that you kind of know that a, you’re going to maximize your chances of success and be able to sell it out there. It’s something that people want, you know, so there’s six steps framework that our members are using and I thought we could talk about that.

Janet Beckers: Yeah, that’s brilliant for somebody who’s actually created the software to run these and sees behind the scenes all different people running it. This is going to be called, so everybody get ready to take some notes. If you are already having an online program, take notes cause you’re gonna learn some new things. If you’ve been thinking about it and haven’t done it yet, we’re going to give you some challenges at the end of this to actually get it happening. But before we do, um, the thing that I just love about you, John, is when we were talking the other day, I said to John, John, I get a little bit confused when we’re trying to work out our time size for meetings because I’m, I’m never, I’m not quite sure. We are in the world. You live and there is a reason for that. So can you explain?

John Lint: It’s normal. It’s normal because I’m actually always moving. We spend our time, the things that my family is all over the world. As you can tell, I have an accent. So I’m actually originally from Belgium, so my parents are in Belgium. My brother lives in Canada. I, my wife is from Australia and now we, right now as we speak, we are in Asia, we live in Thailand. So we spend our time throughout the year, usually three months in Australia, in Sydney, three miles in Canada, few miles, you know, in Thailand. And then depending on the year where either, um, you know, uh, in Europe, in Belgium sell, and that’s not counting the holidays. Right? And if it’s holiday, I love to go to mount dies and go to Bali, things like that. So I’m always moving around so he kind of can get challenging. We might calendar links and you know, booking a time and all that. So sometimes I forget a what time is it in, in America or in Australia. So that’s okay. So good fun though.

Janet Beckers: Yeah. You kind of walking the talk, like you’ve created a business that allows you to be incredibly mobile. Um, but it’s not impacting on your business when you go all of these different places.

John Lint: Yeah, that’s right. I mean, you know, you know, you hear these things running your business from your laptop, from your phone, but that’s basically what we all do. And that’s the beautiful thing with an online business because you can actually do it. Like my team members, the developers who work in 10 expert are, you are my support team. They are also all over the word. I have developers in eastern Europe, I have developers in India, I have guys who in Australia Support Team in America, support team in Australia, in the Philippines, everywhere throughout the world. You know, so it’s, it’s, it’s um, the team is in different places. I am in different places as well because that’s really why I’m doing this. You know, it’s all about the freedom to me is what’s the most important thing are two things. Freedom and peace of mind.

That’s why I’m building my business so I can do the things I love, which is travel. And that probably comes from my, you know, how I grew up, my father used to work for the government, the Belgium government, and we were moving countries every three years, right? So we lived in Brazil, we lived in Argentina, we lived in Africa, we lived in France, all of that. So we were always moving. So for me, when it was time to, you know, select the career or a lifestyle I could, I can’t stay in the same place all the time. You know, it’s like, okay, well I want to go there. I want to leave there, I want to do these things. So, you know, I mean the longest I stayed was actually, it’s actually now kind of like Australia and Thailand. That’s where I met my wife in, in, in Australia. She’s Australian. So, you know, I stayed there seven years, which was the longest I’ve ever stayed in any country in my life before. It was every three years we were moving. So all of that I think contributed to me wanting to build the business that I always wanted, you know, so, um, and, and thanks to my online business, I’m able to do that. I have the freedom to pretty much work wherever I want, whenever I want. And, um, that’s really why I do it.

Janet Beckers: Yeah. I think, cause I find it really interesting. There’s quite a few different business models that you can choose. So you can, you know, there can be, we will be talking about today having a course-based based, um, I know that you also have that as well. Yeah, yeah. That’s how I started. Yeah. Right. And so, but there can also be agencies that you can be running memberships, they need different models that you can be using. And that’s what I love about developing an online business is that you know what, there’s different models work for different people and different industry. But you can choose, yeah. That work well for you without you having to necessarily know, reinvent everything. So I’m just curious for you,

John Lint: Okay.

Janet Beckers: Your business now, 10 x pro is very much about providing software as a service. So I’m curious, um, why you’ve chosen that particular business model and is there more of the business model, just a little curiosity here for people. Why have you chosen model and how does that work for you for living the lifestyle that you’ve got?

John Lint: Yeah, I mean for me it’s actually 10 Explorys. One of the business that we have, obviously it’s a software as a service. Um, and he was actually never meant initially to be sold publicly, you know, and so many years we actually ran it privately. And the reason we did that is because I have also a information publishing business like you said, which is creating an online course or online courses and selling them online. I’ve been doing that for many years. I’ve been involved in multimedia product launches by launching products that way. Uh, I consult, we’ve, we’ve people. So I had those two areas, creating information products and then also the consulting part slash agency where we do funnels for people and things like that. So I spite of those businesses, there was always a need. Tech is always the problem when it comes to online business.

John Lint: Online business are awesome to give you the freedom, the lifestyle you want. But tech is a problem is the reason why 95% of people fail online, right? They give up, they’re like, man, this is too much, too complicated. Um, you know, and because most people who start with, they have a job, they already doing something else and uh, and it’s great and they want to do something when we have some spare time. But the Rodney is that if you are not using the right tools, well in your spare time, instead of spending 30 minutes doing the things that matter your spin, you spend three times figuring out how this blogging works on. Now it’s not working. Let me find another plug in. Let me try to figure it out. Let’s buy this sort of thing. And it’s just a nightmare. And people that live up in this, this is just too difficult.

I’m not doing this anymore. And they’d be basically, they give up on their dreams, right? And for us, like having an agency, um, when you provide some type of service, time is the most important thing. If you can do something, if your team can do something in let’s say 20 minutes compared to two hours, then you’re returning. Investment obviously changes, right? So we’ve all loved those things. I wanted, I was sick and tired of the tools out there and every week there’s a new guru telling you, oh yeah, you need to get that tool to get to do that specific thing. That’s where you can get that result. And that’s why I’m so successful, blah, blah blah. And I was really getting tired of the vote of that. Now I’m lucky to have it. Some kind of tech background. I always loved computers. I’m a big Gamer, so I have these kind of like mindset where I’m a good marketer, I think tried to be a good entrepreneur marketer, but I’m also ha also have that mindset of being a technical guy where I can analyze things, I can reverse engineer things and I was tired of every time I wanted to do something I had to buy something else because yeah, sure, it’s 47 bucks, 67 bucks.

But the reality is that it adds up and at the end of the day you end up with $500 $600 around $10,000 per month. Easy, easy, right? So I didn’t want to do that and I already had contacts with developers that have worked before. I mean that’s how you know, some of my products that I allowed me to quit my job was by really be developing like a little software and then packaging in into we’ve a course and so I had contacts with developers, so I started to say, listen, I don’t want to bite his thing. Let’s do our own version. So you was at the beating was like, let’s create pages. I want to be able to create my own pages. Let’s do that. Then it was, oh hey, I want to add a shopping cart, let’s add lesbian, able to add shopping cart. Then I want to be able to deploy funnels because that was very important for the agency.

So then when we had a client where we needed to deploy an entire product launch or a webinar system and funnel, it was easy. You know, we did, we spend explore as you know, a Janet, you can deploy funnels. We’ve just went click. That’s how the idea came, right? Let’s click a button and all the pages that we need are deployed that we might team does not have to spend hours doing it. They can just get everything deployed and then vacant, customize it. Obviously that helps with the agency side. So all of that starting, no, we started to add more and more and more. And then obviously people start to use it, our clients, uh, and then he became a who can’t, who else can buy it. And then we start to, that’s why we went to market. And then now obviously I’ll have information, information, publishing agency services and software.

And, uh, I’ve been doing, software is not my first software. I’ve been doing software for a while. So that’s why I had that tech background. Um, I created platforms for clients and for myself before and sold them online. So I have that experience and I had that team but broke Kim, you know, it was born out of that need for, to be able to help myself, my, my business and also all the people, you know. And, uh, and now that’s how we grow, you know, and, and you know that like, I mean, I think you were asking me a few months ago, eight John, you will be awesome to have a quiz function it in 10 Expro built it, right?

Janet Beckers: Hello? I do this all the time. I say, Oh John, I know it’s not just me. Okay John, well, I really wish we had this cause been and researching the best methods. And then John, there’s a week or two later, he goes announcement everybody, which is fantastic because since we went to 10 x pro, um, we were able to cancel a stack of software that we were already using. And so it saved hundreds per month already, just in recurring. Yeah. So actually what we’ll do, I, I know that people will be thinking, where do I hate even check it out? So, um, John and I had a special arrangement. I was going to talk about this at the end, but I’ll just mention it now where, um, we, if you go to romance, your tribe.com, forward slash 10 the number 10 x pro special. So 10 x pro special, you’ll see there that John and I have put together a special offer for when you trial it were anyway, you’ll say there, John’s put all this fantastic training that’s there and I’ve actually got there the full funnel, like the step by step, how the sales page that we use that we use for our clients that’s got fill in the blanks.

So you’ll actually get mild, you know, I’ve already paid thousands of dollars just to get that created. So you will get that. Um, so if you go to run it to your tribe.com, forward slash 10 x pro special, um, and the links will be here wherever we you’re finding this. Um, yeah, so go and check that out. So if you want to have a look at that. So in the meantime, now let’s get stuck into from behind the scenes somebody that’s created all these courses, rumbling, the launches, created the software for it rather than the agency. What makes a course work really well? And I think I also just wanted to make sure I’m really, when you were telling the story, how you had created it through your own agency and then was never meant to go public. I can remember we met in Puerto Rico at um, at a mastermind that was, yeah, it was Ryan, Lubeck, and you know, that’s when we started talking about what you do.

And then another, you know, a business colleague of yours and friend of mine child may show me behind the scenes of what he was using. And well, I’m getting in, you know, Dwayne, you know, one of the first lot. And so, um, oh yeah, it has just revolutionized everything we do because I get really paranoid about software not working and not being supported. So I’m quite cautious. But so yeah. So it was lovely to hear that cause I thought, oh, I know where I came in on that part of the story. Yeah. So let’s talk about, um, if you’re building an online course. So, first of all, we’ve got to let people see what we call an online course and then I’m going to cry and leave it to you to run through the six steps and all sort of interject with some, you know? Sure, sure, sure. Sorry. Um, yeah. And we’ll see how quickly we can do this to go bam, Bam, Bam. So for everybody that’s listening, we’re going to look at what is an online course and there’s six things that you need to have in place for it to sell to create one that’s so over to you, John. First of all, what’s an online course?

John Lint: Sure. Well, you know, online courses is really about packaging your knowledge, your information into a program chain pro and that you’re going to deliver online, right? Um, and usually, so there are different types of online courses. Uh, you know, you’ll have the very simple ones, which is just a few lessons. You know, it’s a page, very simple course, few lessons teaching you how to get the result. The key thing we’ve, any online courses you might create, it’s all about providing a specific result that they are going to get at the end. And that’s very important cause to remember our job is not to create a dictionary or an encyclopedia or to tell people how great we are, how knowledgeable we are. It’s about solving a specific problem that someone has and helping them get a specific result. That’s why people are going to buy online.

That’s where are they going to say, all right, yeah, okay, I’m going to invest in that. I’m going to take the time because it takes commitment, time and money to go train on and course nobody wants to go train online course or a training program that I want to going to do this if they want to transform their life, if they want to change their current situation. Right. So that’s very important to keep in mind because that’s one of the mistakes that people make when they start. They’re like, yeah, okay, I know everything about, I dunno, I’m scuba diving for example, let’s teach you all about it. But really, you know, I might want to have to get a specific results, you know? Yeah. I’m not losing weight. Well I want a specific result. How can I lose 20 pounds in x amount of days?

You have a step by step process. Awesome. That sounds great. That’s exactly what I want. Right? Tell me the process and um, and we were talking about that. We’ve um, James Franco, good friend of mine on his leg, on his podcast. Imagine you were going to the doctor, you’ll have, um, you know, you have a problem and you go to the doctor and the doctor who is obviously very knowledgeable, right? He spent all these years that’s a uni studying. He starts telling you everything that you need to know about that disease and the, you know, the cause is a symptoms, everything, blah, blah, blah. You actually don’t care about any of that. You don’t care how knowledgeable are you. Yeah, he is. The only thing you want is for him to write down on a piece of paper, take the spiel and you are going to be cured as the only, perhaps slightly. Yep. And our clients are the same. Right. So we need to try to create that, peel that shortcut to be able to get that specific result.

Janet Beckers: Yeah. I’m so, so pleased that you said that. Cause that’s a big core part about what I do with people in my trash click processes. The very first thing we have to get really clear on is like what’s the transformational promise? Like, right. What are you going to say if you do, if you stick me when you do this, like what’s the promise? Like what, what are you gonna do? Because so few people are really vague on what that outcome is. Yeah, yeah, yeah. I’m really pleased that you define an online course. So specifically on that, on that transplant. Yes.

John Lint: Very good. And then when did we talk about, you know, the, the, the, the structural part of an online course? Bottom line, what it is, it’s usually videos or audio files, pdf downloads of documents that we can download and obviously text on a page. So it’s a, you’re going to have a website that he’s going to be protected. So only members can log in and get access to the content. And in there they can either watch videos, video training or audio training. Uh, like I said, our pdf documents, ideally one of the something that’s working really well for memories to do. All of those modalities are as, as one, you know, offer all of them because people like to consume content in different ways. Some people love to watch videos. I love to watch videos. I’m a visual guy, but lot to people don’t lie.

It vape referred to, download the audio and listen to it, listen to it on, you know, a while got driving or on the train, et cetera. Other people actually prefer to read rather than listening or watching a video. So if you’ll have a course that has those different modalities, then obviously that’s something that we’ll recommend. And I’ll show you a little framework that our members are using to recreate all of that. We’ve just one move, you know, by just doing one thing. So I’ll reveal that. Um, you know, in the training, but bottom nine new, it’s a member, some kind of protected area. They go there and they can watch the different training and uh, and uh, and learn, right? Get that specific result. Yeah. Brilliant. Javi, very simple. One page product, what’s called the one page course, or it can be what we called a masterclass where you have different modules, right? Different module, module one, module two, and inside each module you’re going to have their lessons in there, right. At the end of the day, sorry about packaging your knowledge and helping them get this specific result by following a, some kind of system or steps or stages, right. Okay. You need to do this, do that, et cetera. That’s pretty much why they know nine course is, and obviously you’re going to set it online by having an order page and accepting payments online, et cetera, et cetera. No, by definition of a number, of course.

Janet Beckers: Yeah. It’s, and it’s, it’s the first step if you want to be able to create some kind of lifestyle freedom from what you’re doing, you’re working one on one with people. Or if you’re working with people and it’s, you know, you might be doing group work or running workshops, those sorts of things. You’re limited to how much money you can make and how much time you’ve actually got to be able to spend on it. Yet to be able to put that in a format that allows people to be able to get results without them being dependent on you. It’s really the, it’s an essential step that you’ve got to have if you want to create the freedom that we were talking about that you’re living at home, that’s the way that you choose fee, which is nomadic. Yeah. Um, yeah, I mean, I,

John Lint: I think so because it gives you power and it gives you positioning and online courses is very important. Whether you’re going to sell it straight away or not, it’s still very important because it establishes you as a player in your market. Now have some, you’ll have something of value. You can do multiple things with it. You can of course sell it and make money, which is the ultimate goal. Yeah, you can, but you can always do deals with other people. Like for example, I approach someone with an audience and say, hey, I have an online course. You can give it away to your own audience. We can get to know you, right? You have many things. You can also have an affiliate program where now other people are promoting your course, right? You can, you can do it. You can do many things. You can offer it as a bonus if someone buys someone else’s program, right?

So you can do many things, but now you have a business asset that you can leverage, that you can use in multiple ways to give you that, you know, that time, that freedom and uh, hopefully have a seam, make money online as well with us, you know, um, multiple to go strategy. But that’s why I always recommend people, okay, well create your own product because now you’re creating your own asset that you control. And building assets for me is, is the most important thing. That’s why, you know, as part of tennis, tennis pro, we built it in a way where people are always in control of their assets and online your assets or your products, your content, your email subscribers, right? These are very important assets that you always need to be controlling and a growing, you know, if you do that, then you can get the lifestyle that you want.

I love how you’ve mentioned alternatives using a course that um, you know, that’s apart from the obvious one and yet I’m going to sell this. So that was, that was some real good tips there. So I’ll be curious for people who will listen because if any of those weak, I can you a bit of an Aha if you can share that with us. Because the thing is that I have members who, you know, when they get started and we all experienced that by the way, guys, like I still experience that, I’ve been doing this for 15 years now, but I still experience it. We always have self doubt. We always have that little voice in our head telling us, hey man, that course is not good. People are not going to like it. John, you have an accent. People don’t understand what you’re saying. I have that voice in my head.

A lot of people, everybody has a voice in their head telling them these negative things and when you’re starting out, you know the first step, create that content, create that course, great, but then then you’re going to have the self doubts kicking in. You’re going to meet it thinking, well, nobody’s going to buy this. Um, yeah, who am I to sell that? These aren’t all normal things that you’re going to go through. You’re going to get over it. We’ve time we’ve practiced. Some of the things that you can do to start feeling good about your stuff is to actually use it in a way to do one of the most important things that you need to do in your online business, which is to build your email list and list of email subscribers. And one of the best ways, best email is that you can build these obviously an email list of buyers of proven customers.

So one of the things I did when I started 10 years ago, more than 10 years ago, I created an amazing course. I knew he was good, but I was obviously scared of selling it. And I was like, hey man, who are you? You know, and it’s not great, all of that. So what I did, which is was I think it was a course I could have that others were sending for $2,000 I know for a fact, but what I did is I actually partnered with some people and I said, you know what? Give it as a bonus to your audience. And that allowed me to build an email list of thousands of people pretty much in a few days. The good thing, not only did I build an email list of qualified people, have proven buyers of people who are really interested in the topic, but now we start to get to know me and now I started to get feedback.

Hey, John Discourse is amazing. So now, okay, so he’s not only, oh, okay, so other people think it’s great oak, he’s good. So I it’s not bad. You know, now you start getting that confidence and now you’re ready to it to like, Hey, yeah, let’s open the doors. Let’s do this thing. Other people are giving me those testimonials are clearly helping people, you know? So that allows you to get in, uh, getting the game, put your foot in the door and a allows you to, you know, get momentum and a lot of your strategy people who struggle a little bit of strategy because you don’t giving away something and then selling at night wrong. You’re actually for people who’ve purchased and then you get contact details. I think that is such a clever, clever thing to do. John’s. So yeah, my challenge, and that can be challenge number one for people.

If you create your course and you’re thinking those same things that John was saying is that can be a really clever way for you to be able to get those sticklers testimonials and get really, really qualified list. I love it. Just love it. Well, let’s get stuck into our six steps. Um, so take it away. So basically it’s all about, you know, PE or someone starting out. We want to get into a market if they want to be, they want to get to make money online or if they want to get that lifestyle freedom, all of that. And the first thing is obviously to select a niche or a market, right? Something that’s going to interest interest them. And that’s the first step is actually it’s you the first step you, you, because we hear all these things, oh yeah, you can make money there.

The truth is that they’re multiple areas where we can make money, right? But to me at least, and I know that you can build businesses in things that you are not interested at all and you can partner with people and you can do all of this. That’s great, but to me, what you are actually going to be spending time in your business, you’re going to be doing something. Either you’re going to be creating the campaigns, the two emails you’re going to write copy for me to step number one is to you what interests you, right? Very simple exercise, you know, stop for a second and lease down, brainstorm for 15 minutes. What are all the possible topics knishes markets I could go into, right? Maybe it’s about fitness. Okay, great. What is it? W W what part of Phoenix? You know, I’m interested. Oh, I’m interested in, I don’t know, losing weight or running marathon or I’m surfing, whatever, right?

Like write down everything that you are interested in. That does not mean that you need to be passionate. That does not mean that you’d need to be the expert, but something that at least interests you, right? Like there are many things for me that I’m not the expert but they interest me and I would love to, you know, I don’t mind partnering with someone who is an expert, but I’m nice. I’m interested in so I can get involved in the business. I can get ideas and if you need to, you know, create an ad or create an email copy or treat your sales video at least it’s not something that you’re like, man, I need to do this today. It’s annoying. That’s another way to live. Life. Life is too short.

Janet Beckers: Absolutely. All of that is such a good advice and I couldn’t help. It starts smiling when you mentioned that because one of the very first programs that I created and then I just ended up giving it somebody else was because I had followed that there is a demand. This is topical, therefore do it was how to convert your car to be able to run on LPG guests who gives a shit really to not care. We did a lot of work. Let’s say anything that one off and then I thought, I don’t care.

John Lint: Yeah, yeah. Because of me too. You know me to die. I remember you was all about, hey, let’s find keywords that people are searching. What are the topics and now let’s create a website. And I had no interest at all. And when I got to create some content to build some pages, USDA is like men, this is going to be horrible. And I hated myself. I hated doing that. So don’t do that. There’s plenty of money in different things and end. It’s actually when you are really passionate about your area of expertise or your your business, that’s where you’re going to be a success. If that’s where you’re going to meet, you’re going to make it happen. It’s enjoyable for me. I’m not working yet. In theory, if you look at the hours, yeah, I’m working quite a lot, but for me it’s not work. I enjoy doing this.

I enjoy talking to the my developers and coming up with cool new features. He’s like, I’m building is like Christmas every day for me. Every week. Oh, we’re packaging these new fig. Oh that’s so cool. We can do that. You know? So it’s like a game, you know, and in your life that way I think that’s where you can really be successful. Because the truth is, you know, we are going to fail out, we are going to have downtimes, we are going to, you know, and not feel good about ourselves sometimes, but he, you know, beg. If you are in, in an area that you really love, that you are really passionate about, then it’s going to be okay. You know? And um, I love your enthusiasm for life. It’s fantastic what you still have, like what lights you up? What can get you as excited as John to make it Christmas Day every day.

Right? Exactly. So that’s the one right there. Two. Okay. You’re going to get to a bunch of ideas from that. You know, Leo Research, you’re going to get it a lot of ideas, but then she’ll knishes but then she’ll topics great. So the next thing is to validate your market. Very date that needs validate that topic. Something that most people don’t do. Unfortunately we just run with their idea. But what I like to do, and this is something that every successful company does, you want to validate your idea, your marine, how do you do that? Well, you look at our others successful in that market or in that niche are other successful because the true fees, you never want to be the only one. If he, if you are the only one or you or nobody’s doing this in this topic or this niche, it’s a red flag.

You never want to be a pioneer. Pioneers have arrows in their back and um, you know, you’re taking on all the risk. You don’t want to do that. And just look at companies like apple. I mean apple does that all the time. They were not the ones who invented the smartphone. They didn’t do that in like recently, two days ago we had a conference in, they just announced they are great service called Apple TV plus, which is not nothing more than just a competitor, a competitor to Netflix. We are not inventing anything. They’re not pioneers. Fetches looking at what people want, looking at what works and then how can you be different? How can you now you know, you have validated your idea. Okay, other people are successful doing this. Other people are saying, for example, let’s say weight loss. Okay. Are The people are successful building digital businesses about losing weight?

That tells you great, you can too. The only thing you need to do right to be different, inject your own personality, your own style, and then you’re going to attract your own tribe, but now you’re not taking the risk. You’re not going to somewhere where hopefully make money. You know, there is money there and that’s the very, very important, I’m laughing again because that is such great advice and it’s exactly, you know, a lot of people get scared because like it or not, there’s too much competition, but you know, there’s always room for another love song. But yeah, because the very first online business, Iran naive Lee was, how cool is this? I cannot find any other online art galleries sewing original outward. Right, right. I am going to make a killing. Yeah. Yeah. Build it out to be the largest in Australia. But I lost absolutely every single scene and acid I owned happened to me as well because it happened to me as well.

Many times, two alley way too early. Now you can do it. Why not let other guys prove to you, let us prove to you, yeah, you can make money. You know if they want to take the race. That’s great. Like you said, there’s many like I mean how many Burger places are there? You know like if they are one every corner. So what about having a proven concept and then going for it and in doing that, so that’s step two right by the h three the three is about, okay, now you have validated those things. You maybe know out of that first list, maybe you could have three left, you know? Then it’s about selecting, you know, your a possible topic, right? So now, now you have basically an idea about, okay, I’m going to go into weight loss. Let’s say, well which, what are you going to teach?

What’s going to be the topic of that online course, right? Because you want to pick a specific topic. Like we said at the beginning, specific results, specific topic. That’s how that’s how your online course we’ll sell the most if it’s teaches something specific. Right? And for that basic step three, selecting the topic for your next online course to do the, to do that, it’s all, it’s again about paying attention to what is happening in your market. Right? So do some recon. So what are the other online courses that are selling? Right? So for example, uh, in the online marketing space, yeah, people are setting course about how to do Facebook advertising for example. So if your topic, what was going to be, how to do Facebook advertising. Oh, you know, okay. Other people are selling that same topic. Great. Again, it’s validating. You can, of course, second thing you can do is if you have your own audience, you can of course ask them.

So the, the traditional strategies to very simple email, hey guys, I’m thinking about trading some new contents. I’m new training. Let me know what’s your biggest challenge? Trying to maybe lose weight. Hey, I’m struggling with cardio. Or, um, I, I, you know, I’m struggle with dieting or like knowing what to eat, right? All of that is going to give you ideas about the topic for your online course and what you should add to your honor course, right? So it’s asking them very basic and if you don’t have your own audience, that’s fine. If you are part of groups, Facebook groups, forums, private communities, you can simply ask people, hey guys, I’m thinking about, you know, creating content or hey guys, I’m just wondering what your biggest challenge about this. Mine is this one, what’s yours? And now all of that, it’s a gold mine because they’re telling you, and that’s my dog by the way, just in the ground.

But they’re telling you what they want pretty much they say, well yeah, I would like a solution on what to eat to lose 20 pounds. Okay, great. So now you know you are getting all these ideas right? So about asking and getting ideas. Analyzing is a great time. It’s a tip as well. So you can go to the most popular youtube videos, the most popular articles out there, the top blogs in your market and checkout which article, video or maybe a post on Facebook or anything like that. What? Which one got the most likes, the most views? Which one got the most comments because that is telling you people are resonating with that topic, with that Vr, Vr, liking this, right, so you’re, you’re now you’re saving all of that. That’s why I like to always tell you, build a swipe file, a swipe box.

I have a folder in my computer where every time I see something cool, I took a screenshot and I put it there. I see a good ad that catches my eye. I took a screenshot that put there. I read an email and a that was a good subject line or a good copy. I take a screenshot, I put it there. I see whatever, whatever you want to use. Any tool we’re not going, we’re not going to be going to that. Whatever you want to use do. As long as you do it, whatever system works for you and that’s what you need to do. You want to get and gather all of these ideas, right? So realizing what other people are doing is very, very important. So now you’re getting what you have, all of that you need to pick one, right? Pick a topic and the way I like to do it is speed.

Speed with me, is everything the same? We’ve we’ve 10 x or when I’m thinking about which feature should we do next? Speed is always my friend. Well, which one can we do the fastest? Which one can for? Well, if you were to think about a nine course well which, and you’re debating between three topics, which one can make you money the fastest? Which one can you bring to market the fast, which is different, which is, which one could you create the fastest? Maybe one topic. You are the expert and you could create some videos and training very fast in a week or the other one. A I should partner with someone. I need to find that person. Then we need to treat the car. Obviously that’s going to delay, right? Yeah, she’s five. I was to choose between different ones. Speed is always my friend loving.

Which one can we go to market the fastest wave and that’s how you pick. Yeah, and at the end you just pick it. Right. That’s brilliant. That’s fantastic. I love it. Speeds. Absolutely. Speed. What’s the fastest? That’s it. That’s it. And then that, then we reach basically step four, right? So we have selected the topic. Step four is all about creating. The very first thing we want to do is actually not creating any content. Retreating the outline by creating the outline of your encores. Excellent. And to do this is not about putting down everything that you think they should learn, but again, it’s about thinking with the end in mind. The end is going to be, you’re going to lose x amount of pounds in x amount of days at the end of the training. Okay. How are we going to do that? Well, the thing that you need to do before that is this.

Do you think the other thing before that is this. So we need to talk about what to eat. We need to do, need to talk about the exercise you need to do, you need to do, and we need to talk about maybe, um, uh, the, the frequency or different things, right? I’m not in that market, so I’m not an expert in that. Just making it up. But basically you reverse engineer the process. You think with the end result in mind, how can we get that result by reverse engineering the process, right? So if it was about creating a Facebook ad where, okay, you reverse engineer, you have the Facebook ethicality, you have the ad, you have to copy all of that. These are things that are going to now be groups or modules. If you’re thinking about in nonrecourse, he’s not going to be chapters of a book, let’s say, okay, so now you have your outline and he needed she, each chapter in each module, you’re obviously going to have the lessons.

So again, the process is the same. In module one, we’re going to talk about this, okay, well what do we need to do to get that specific result? Right? Module one has a specific result, much of two has a specific result and we’re going, we’re going to follow those steps to get that ultimate result. Well, what do we need to do in each module to get that smaller result? Great. That’s lesson one, lesson two, three, four, five, et cetera. You reverse engineered the process that you can use whatever you want, pen and paper, mine map, whatever works for you. But the most important is to obviously take action and just get it done automatically

Janet Beckers: Really like the point that you made. They are, um, is that every single module, every single one has its own distinct outcome. So they, you should be able, because you’ve got to sell them, I mean both the program, but you’ve actually got to sell them to do us. Yeah, exactly. It’s true. It. So each time it’s going to be, well, you know what, at the end of this you’ll finish it. Yeah. You know your results. So you’ve got to be able to say this is distinct. That comes, I think that’s a really, really good point to make that right too. When you’re planning it is what is the outcome? Cause I know when I just created dour attract your tribe program, I did that through Google spreadsheets and I had like what is the outcome from that module? And then each one was what is the outcome that they are going to achieve if I only do this lesson in this model is they need to be an outcome because then you can say to people, do these like invest his time, you know, 15 minutes or five hours, whatever it is and you’re going to get this outcome like at every single step.

Yeah. So I think that’s a really, really good point. Yeah.

John Lint: Yeah. And I think to your point is important as well. It’s like, because we’re going to be sending that and as part of their selling process, obviously we want to describe the online course and when you were doing that, our job is not to tell them you’re going to get 50 videos. Nobody wants that. It’s all about the benefits. So whenever you’re going to be describing your course, you’re going to say, let’s say it’s a five module course or whatever. How many modules you have, well, much of one. Or you’re going to learn this, you can do that so you can get that result. Okay. That’s why I need to go to module one. Great. I’m going to get that deal result that Leo result, and then step by step, I’m going to get that ultimate result they want. That’s why creating your course as a system or some kind of blueprint, some kind of guide is really powerful because that’s what people want. They want it. They want to know that, okay, I’m going to follow that process and I know that I’m going to get that result. I know that Janet can teach me this and I will get that result at the end, which is what I want. Yeah, so that will maximize your sales at the end. So yeah, very important.

Janet Beckers: Yeah, so it helps you with the sales and then helps you for your clients to complete the program. They get resolved. Results, testimonials, the business ugly. Yeah.

John Lint: Outlining, right. No mnemonic. Number four, creating the outline and like you said, you can use Google sheets. I use Google sheets as well and very easy. I just write down, you know, okay, I’m going to teach dad that, that and that. That’s the result, et cetera. Use whatever you want. Don’t get bogged down into us right now. Pen and papers just fine. I also write these down on the notepad. Fine. You know, and whilst yard line is ready, you pretty much have your core. So now it’s all about the fun stuff is about step five is about creating the course itself. You know, now you have actually three options. If you are the expert, you can create the content yourself. If you want to do it, you can partner with someone in that case, victory the contents and then you are going to do the marketing or you can actually purchase the content as well.

If that’s what you want to do, you can approach an expert. Um, they maybe don’t want to build an online business or you know, Vr, just happy to get paid. I don’t know, whatever you and negotiated with them. And then we are going to create the lessons for that course if that’s something that you want to do. So you have flexibility. We have members who, you know, have a good friend of mine, has been a member of authentics pro for a long time. He is not the expert on any of the business that’s a, he’s in, he’s the marketing guy, but he partners with experts and victory the content and then he has different deals so you can do it multiple, right. Don’t get bogged down on a, I’m not the expert, et Cetera, et cetera.

Janet Beckers: Yeah, we can even have like I know with my attract to try program, I prayed. I produced the most of it cause I’m, you know, that’s my expertise. But I know that there were a couple of modules wanting the teacher on Facebook ads where I thought, I don’t want to create this stuff. I’m not perfect at it. And it does my frigging Hetty and even thinking about it. Yeah, I just paid somebody else. You go and create it and then I’ll pay you a retainer to answer any questions cause I don’t even want to answer the questions.

John Lint: Yeah, of course. And it’s about as well being genuine. Like, you know, if I’m going to have a course about whatever, uh, you know, different topics and I’m not, the extra is much better for me to hire someone, pay them and then they are the extra Vic and teach it. And um, so I don’t have to pretend that I’m the expert on that. I’m nuts. Cool. I mean, there’s multiple ways to do it. Yeah. Um, and you know, in creating the content that we talked about in online course videos, audio, pdf documents, and then, uh, you know, just text on a page. Basically that’s y’all going to your right yourself. So that’s very easy. Now they’re Leo trick to get a multimedia type of products. What I recommend is actually people start, we’ve a video. So you start with Eo because if you’re comfortable doing the video, then the great thing we’ve done is that you can then to have everything that we talked about, we just won’t move.

If I create one video, I can now export the audio and I’ll have an audio lesson and not have video lesson and all your lesson. Now I can take that audio and I can use transcription transcription services like rev.com [inaudible] dot com or others, whatever you want. Very cheap. I upload the audio file and now have texts. I can use that text to create a pdf documents and now have video, audio and a document that people can download and I can have that in my online course. So it’s super valuable because I can offer the video training, the audio training, the downloadables, all of that. We’ve just one moved by just creating one video. So that’s why I would recommend that people do, is to start with a video and get comfortable, um, doing videos. When I started, I certainly wasn’t comfortable. Um, I was looking at the camera and I was thinking, you know, what are you going to talk about whether you’re saying it was terrible but now you know, we’ve practice you get better and uh, and if you don’t want to be on camera that’s fine.

You can just record your screen. You can just do a PowerPoint presentation and just recorded, you know, for people to sign up. Cause it keeps you then focus on what you’re doing and then yeah, lines as an extra pdf to give to people. So exactly. I mean pdf is so easy to create a man nowadays. Any softer out there, whether you’re on a Mac or PC can export like print as pdf. So you can create a document and even Google Google documents, you can create a Google document there and then you can say print as pdf and that’s it. You have a pdf that can, people can then download super easy, but a video you can do a, you can use something like screenflow on the Mac or Camtasia on the PC. These are the two softwares that frankly I use a, I’m on, I’m on a Mac, so I use screenflow and I’ve been using that software every single day for the past years.

Um, always to create some quick contents, you know, so that’s very cheap. And if you want to do on camera videos, you can get started with your smart phone these days. I mean, you know, smart phones are very good. You don’t need the fancy equipment, you don’t need all of that. Um, so yeah, you can get started very fast. Yeah. Love it. Yeah, yeah, yeah. Content creation is the thing that should stop you. It’s actually not hard at all up to set number six. Yeah. So step six. So that’s your hug. The content created. You’re ready to roll. And by the way, when we talk about content creation, you don’t have to create your entire course at once. If you want to create your first module, that’s obviously the minimum, but then you can treat the other modules later, like week by week. You know, you don’t have to treat everything before you actually offer it.

That’s just a legal strategy. And then number six is just setting me up, setting up the obviously the online course online. Now here the problem, that’s where people get stuck. You’ll have two ways the hard way or you have the easy way, hard way trying to figure out yourself, trying to use a bunch of tools because you will need to do a several things. You will need to have like what we discussed at the beginning, a secure area that people can noggin, so you need to have some type of login system. Obviously that those log in details. You need to be able to send it to them, so you need to have something that’s going to send them to those leaders. You need to have a way of creating those pages for your online course. You need to have a way of obviously accepting payments online so it’s like a shopping cart.

You need to have a payment processing system like stripe or paypal or if you’re using of, yes, you’ll need to figure that out. You need to to sell it, you need to create pages, sales page, order page, thank you page. You need to have all of that setup and making sure that when they buy, they get registered to the course automatically. We received their log in details automatically. And something else that you also want to do is to build that list of buyers. So all those customers go into your evening system. That way you can follow up with them. So all of that the hard way. Try to figure out how tried to use a bunch of tools or you can do the easy way, which is obviously I used an explorer. You know, if you’re, you’re going to use that, great if not fining system that allows you to do all of that I just described in one goal.

So you don’t have to struggle with different things, but you simply sell a set up your online course online, you upload your videos, you create the page, the lessons and that’s it. Your honor course is now ready to go. You are ready to um, accept payments, right? And sell it online. I think in a future episode we can talk about different strategies, different funnels, but when it comes to opening the doors, it can be as easy as just having a simple sales page where you describe what is it that we’re going to get, what he will do for them and what we need to do next. How can they get access to it? And that’s it. Your online courses live ready to go and that last pass is the part that quite often will stop people getting light and yeah, cause I’ve been doing this for a few years now and started off with like no budget.

It’s the first in business, the art gallery business made me lose everything. So when we started the next business, so you get the online thing. I had to sell stuff in my house on Ebay to get enough for the first software I wanted to buy. And that was a navy ship, soft software like the bees knees back then. Honestly. So since then we have tried, if you named this a particular software, I’ve done it and I call it the Frankenstein model because he will get, you’d be bolting together all of these things thinking, well this one does this space, this one does this face, I’m going to create the best solution. And honestly, as soon as you add on an extra bolt, one of those parts doesn’t interact very well with one of the other paths. And so you’re always needing to get in, need more support, more of a team to help you work out when things go wrong. It’s to me, I fought with some wise thing to do, but also back then the software, it wasn’t reliable, but

Janet Beckers: It actually was not. Why? So when we did our big rebrand to run that as your tribe and we was creating everything from scratch again, I had already got um, different, um, different software that was already, I already set up. I’d already got my team to set it up. Then I discovered 10 x pro with you and I actually looked behind the scenes in my friend Charles, what he had in his business, what he was using. And I just thought this is fantastic and our trust shall I trust you. I’m not going to be looked after. And so even though I had already invested thousands, getting other people to set up the other stuff with the Frankenstein model, we ditched the whole lot because I could see within a year I was going to save that back easily with lunch, much less than what I had spent was actually I was within a year I wouldn’t have even mattered.

John Lint: Yes. Tell me that people you know don’t talk about is that, do you know if you’re going to be using a ton of different tools and if you are not techie, you might need to hire someone who’s dykey all of that adds up and you ended up with thousands of cars and then you’re always worried. I mean that’s, that was something that I was always worried before and a lot of our members are always words like, you know, you are building that frank and shine like you said. But the products that we’ve, tech stuff, one thing breaks and then everything follows. So now you, you know, you have your, let’s say your funnel created, your course is created, it’s online is selling, you’re happy, you’re going on a holiday and what happens next? Your Support Team person tells you, Hey, the page is not working or the members can’t access anymore. What do you need to do? You promise your spouse, your partner that, hey, we’re going to have a great time. We’re going to go scuba diving. I’m not going to think about think about business at all. But now you’re stuck back in your, in your, in your hotel room trying to sort out what broke and how to sort it out. And obviously you’re not a tech person. So now you’re like trying to redo documents, trying to figure it out, trying to talk to people. It’s a nightmare. And um,

Janet Beckers: that’s not too nice. Describe too much of my past, the point where actually all when you use day, every single websites, the mentorships, like everything disappeared completely.

John Lint: Always seems to happen at the worst case scenario. I mean I remember, you know, going to Bali, okay, we’re going to have great time. The waves are pumping now backing into a hotel room on the bed with my laptop, trying to talk to some guy, hey, why is this not working? So you know, like it’s not worth, you know, is going to be looked after one, one team, one support team that can do everything for me. That’s super, super important.

Janet Beckers: It’s honestly, this has just been such a relief for me. So I’m very aware of that. Tom With that metal was much longer podcast. This is thing like a whole training master class. Really. I’m really, really grateful for what you’ve done he now, right? But people, um, if you want to check out the whole software plus this extra training and the sale, when John mentioned about the sales letter, the optin form in other forms and everything, I’ve actually created all of that for you. And you’re going to, you can actually have that. So this fill in the blanks sales letter that converts everything, the format, how you said it is all that you just copy, paste, fill in the spots. So, and the training that goes with on exactly how to do it. So if you go to romance your tribe.com, forward slash 10 x prize, the number 10 10 x pro special and you, you’ll get to see the not just the 10 x pro, which is self is yeah, that’s just worth going there. But you’re going to see the race specialists special that John and I, it’s the only place that you can get this that we’ve put together. Um, you know, because I’m such an evangelist for

John Lint: Yep. You’re going to get personal coaching. I do weekly coaching for people, a bunch of different trainings. Your awesome bonus, which is all about the sales ladder, the template that you created, which is amazing. So all of that is only on that page is only for Janet is not available anywhere else. I’m not doing that for anyone, anyone else. It’s only on that bitch at that time. And that’s something that is of interest. And so Rico and uh, look forward to connecting with, um, with people.

Janet Beckers: Yeah. And so, so for people who are listening, first of all, I’m really excited for you if you take action from today to either improve the courses that you’ve got or if you’re a Jew. I’m really excited for you if you haven’t created one yet, because honestly this is going to change your life. So if you take it, if you just listened to the six steps that John Gave, plus always extra fantastic, really, you know, real gold nuggets there that’s going to help you to how to get things happening faster. Um, you know, it’s kind of the, it’s going to be huge changes for you. I’m really excited. So before we leave, um, John, I always like to get people something that they can be doing, like the step that they can be doing this week to go and take action. Yeah. What’s going to get them some results if they take action this week and if you’re listening go and I’m double daring you to do what John says now.

John Lint: Yeah, obviously identifying or your next online course we just stepped out. We highlighted that’s will be one and at least create the outline. Do that. Once you do the outline, it’s almost

Pretty much the work is done. It’s soda after that show only processes, right trading account, they’ll keep it. Once you have the outline, you know exactly how a, what you’re going to deliver in that course. So you know, follow the steps that we described, identifying the pains. Listen, listen, listen to what people are saying online or your own audience. Ask them, Hey, what would you like to learn? What are you struggling with? And then create that outline, the get it done. Cause then you said at the beginning, your first online course. Very, very powerful for your positioning to get in the game, to give you that confidence to take action and keep on going cause you, you’re going to get hooked the first time. You’re going to get that sale online. We’re going to that email,

Janet Beckers: Hey, someone just purchased your life. He changed. Mine will change your life. Yeah, absolutely. That’s great. So what I would love for you and your listening is if you take action this week, if you do, as John has said, one of the best things that you can do for us is to come back and let us know. So go to John’s. Yeah, I’ve got the links there for you. And I describe, go to John and just dropping the message and say, you know what? This is what I did. Leave a comment down below, wherever you’re listening to this or watching this or drop me an email and just say, you know, this is the Aha that I got from the podcast and this is what I’ve done. It’s such, it’s such an incredible reward for us to know that we’ve actually inspired you to go and take some actions. So gay that with us. That’s our big thank you to you. So thank you so much for your time today, John. Thank you so much for your over delivering on, you know, on everything on what you’ve taught today. It’s, I’m a complete mass class. I’m really, really grateful. So looking at your surfboards there, I’d say your dog is waiting to go down that day. He was under the table like, hey, we need to go. Okay. Very cute. Very cute. Thanks so much, John and good bye everybody. Bye.

Decision Guide: Should You Use Your Personal Name or Business Name on Social Media?

Decision Guide: Should You Use Your Personal Name or Business Name on Social Media?

Personal brand vs Business brand…. this is the first decision to make for your business.

This is especially so if YOU are the main face of the business, as are coaches, consultants, speakers and even many service professionals.

But what about social media?

If you’ve chosen to brand your business with your personal name then that’s easy… you just keep your social media pages and accounts in your personal name and that’s how you do your social media marketing.

But what about if you have chosen to market your products and services under your business name? Does this mean you should always run all your social media marketing and interactions under your business name too?

Well, not necessarily.

That’s the topic of this week’s short and sweet podcast episode.

I share why I chose to brand my new business under a business name but do all social media marketing under my personal name!

Plus I run you through the questions to ask yourself so you make the decision that feels right for YOU and YOUR business.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Decision Guide: Should you use your personal name or business name on social media?

Decision 1: Business Brand or Personal Brand for your business?

Over the last 18 months I have totally changed my brand.

After 10 years my brand “Wonderful Web Women” was no longer serving me and in fact I felt trapped by it. My skills and vision had evolved beyond what Wonderful Web Women stood for and I knew I had to change.

So I decided to close Wonderful Web Women and other brands I had developed such as Cool Cats Video.

When rebranding, the decision needed to be made: Personal or Business Brand.

When a Personal Brand is Best

A personal brand would have worked perfectly for me and if you are the star of the show, this is usually your best choice. It allows you to market yourself as the expert, share opinions, and promote yourself as a speaker and other expert positioning platforms.

You can still create, market and sell programs with different names, and those names can become brands on their own. You can just list them all on your website.

But there was an overriding reason why I didn’t go with a personal brand….. at this moment in time.

When a Business Brand is Best

I chose to build my new brand around the Signature System I had developed over the years to provide my unique structure to get results for my clients. I let the system become the hero of the business, instead if me, and so Romance Your Tribe became the business brand.

The reason I chose to make the system the star is because in the future I intend to offer training and certification for Romance Your Tribe certified coaches. I want there to be a strong brand to support the coaches who introduce the Romance Your Tribe system into their offerings.

I still have the potential to build a Personal Brand website and marketing platform later on if I choose to…but that would just be a distraction at the moment.

How do YOU decide if a personal brand or business brand is best for you?

Scenario 1: Is your business a service based or niche based business with more than you delivering the service (or you plan it to become that)? Business Brand is probably best for you

Scenario 2: Do you use a Signature System to structure your products and services AND you intend to have more than you deliver these services? (either as certified or licensed coaches, or employed mini-me’s). In other words, you’re really the star of the show as the creator of the system but you’ve got plans baby! Business Brand is probably best for you (though both can work for you)

Scenario 3: Are you the star of the show and you don’t intend to have others deliver services using your unique Signature System or you may even have a few frameworks you use, or none at all (if none, then we need to talk)? A Personal  Brand is probably best for you

Now Over to Social Media: Personal name or business name?

I’ll give my recommendations based on which scenario above best suits the description of your  business

Scenario 1:

Stick with making your business brand the star of your social media branding and marketing.

You can still have your own personal profiles for actually being social on social media (gasp) but your marketing should all be done under your business name.

Scenario 2:

You can go choose to brand and market your social media presence as either your Business Brand OR Your Personal Brand.

Both will work.

Choose one and go with it!

You can always add in the other one later but remember, every time you add another level of branding, you are adding more work. So for example, stick with one Facebook page and one Instagram profile to start with.

I chose to do all social media branding and marketing under my own name for the moment.

That’s because I wanted to build up my personal brand as a speaker, podcast guest, author and consultant and this allowed me to use social media to build my Personal Brand while also establishing a Business Brand for Romance your Tribe.

You can see my Janet Beckers Author Facebook page here. (I added “author” to the page name to differentiate it from my personal Facebook profile).

Here’s my Instagram account.

LinkedIn will always be your personal name.

Here’s my Twitter account.

Here’s my Pinterest account too.

Scenario 3:

Stick with your personal brand on social media. It’s easier and reinforces your expertise.

IMPORTANT: Whichever option you choose, always make sure you choose a BUsiness Page on Facebook and a Business Account on InstagraM.

This will allow you to get data on engagement of your post and allow you to boost your posts and advertise.

Final Words

Just keep it simple. Once you’ve made a decision, just stick with it and stop second guessing yourself. Okay. And I just make it happen.

Let me know your choice below.

Did you go for a personal brand or business brand for your business?

And for social media…which way did you go?

Personal, Business or a combo?

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome Janet Beckers to Romance Your Tribe Radio. Just me this week, no guests. And today I’m going to walk you through how to make a decision on when you are using social media. What brand should you be doing, how do you know when you should be using your own brand, your personal name, how do you know when you should be using your business branding and should you be using both or should be using one or the other exclusively. So that’s what we’re going to be walking through today. And I’m going to help you to have a few questions that you need to ask yourself so that you can make the decision for yourself. Now, why this topic and why this week? Well, this week on, um, in our private group that we have for my, um, I tried to try and accelerate a clients.

So these are my VIP is every single week we get together on a video huddle. Everybody is working through the, the training material that, um, that I have created that takes you step by step to really get your business online so that you’re really making the impact that you want to do, but you’re attracting the right people to you. Now, you know, it was one of these questions that was asked in our Facebook group and then it’s also expanded over into our weekly huddles. And the question was this, Janet, with big re-brand that you’ve been doing, and if you’re new to me for the last year or so, I have been totally changing my brand. Simplifying, simplifying, simplifying, wonderful web women no longer exists, cool cats, video marketing academy will no longer exist and everything has been consolidated underneath my Romance Your Tribe model.

Now as doing that there were lots of things that I changed and lots of decisions to make. Now as part of this, the question came from what as you’ve done this rebrand, I noticed that you have a very strong brand around Romance Your Tribe and that is what you have on your, um, on your website. You have Romance Your Tribe radio. Everything is Romance Your Tribe branded. So that is very, very clear. But when it comes to social media, I’m actually doing it under my own name. I don’t have a Romance Your Tribe Facebook page or Romance Your Tribe Instagram. Why is that? And why did I make that decision and what is right for you? So that’s why this came about. This was the discussion that we had in the group. Um, asking how I made that decision. So let me walk through with you. Um, how do you know what is the right decision for you and your business?

So I’ll explain to you why I made this distinction and then we’ll go over the questions you need to ask yourself. So for me, the reason I branded romance your tribe was that is my signature system. So when I became super clear that wonderful web women, which was a beautiful, beautiful business that, you know, it, it launched my career, my branding, my impact online. I loved it. Um, but it was very much about female role models and it was a membership site for that. It evolved out of that. So it was time for me to change, um, because I was no longer actually offering what its core, um, you know, core brand was meant to be. So Romance Your Tribe was actually the signature system that I had created to teach people how to do what I do. Um, and so I had the step by step.

So that is my signature system. I have a book on that. Um, had a podcast that was just a short term one that went with the book. So it was already a brand I had. So when I was making my decisions about, all right, I’m going to be simplifying and doing everything around the systems that I use. I had a choice. I could have gone, Janet Beckers and I could have done it on Janetbeckers.com and everything was me or I could have made the system the hero, which would have been Romance Your Tribe. Now, the reason why I chose to make the system the hero rather than me, the hero and I had a program called that was because I have big plans for what will happen with that system because this is a system that people follow step by step and they get results, which means that I have the potential to be able to license that material to allow, um, you know, to, for me to be able to have qualified coaches who have learned how to help people to make decisions around that material.

So for me, I wanted to have that option that if I wanted to do a coach creditation and a licensing model down the trek, that I didn’t have to reinvent again. So for me, that’s why I chose to make the, um, the system, the actual hero of the whole business. That’s why Romance Your Tribe is that brand. Otherwise it would’ve made sense for me to have Janet Beckers and to just have a program on that. So that was the number one distinction I made. And the reason I decided, you know what was mainly for that reason that I wanted that potential if I decided that I was going to license and expand. And also because I thought, you know what, I’m, I actually have quite a few different interests and I wanted to be able to have the ability that if I decided I was going to go and follow one of my other passions in say five or 10 years time, that it wasn’t going to need to have a whole rebrand.

I wanted it to be congruent. So for me that was just easier. So that was the number one why the branding and the business was chosen for that. So the question for you at this stage is does it make sense for your business to be branded around you? Is it all around your opinions, your systems, your approach is what is delivered very much around you and you’re going to be the main person delivering things. So if so, it may make sense for your name to be the personal brand and just go with it. There are some wonderful examples that you can see everywhere where people are just going under their name and then they may have programs that have a specific title. You might decide to do that or you might decide, you know what, I actually want to keep it pretty separate. I want to have the business under this brand name.

It’s something that I think we’ll be able to sell even if I’m not being sold with it. Or I want to keep it completely separate or I’ve got, you know, it’s going to be something that where I’m bringing in all the staff and that makes sense for me. So they, that’s one of those decisions to make and it’s really going to be up to you about what you’re envisaging that you’re going to be, you know, that you’re going to be doing. Um, so that’s that number one, the business brand. So once we’ve got that, then you can make the decision of, okay, does it make sense for me to bring that business brand over into social media? Now I could have done that and it would have been perfectly congruent for me to do that. Um, but here is the reason why I didn’t do that because in our, what, I’m a little bit opinionated on some things and I tend to, you know, just keep them very focused on what they are.

Um, around the, the business. You know, what I do share on social media is just really around those things. But I thought, you know what, I want to be able to have the freedom when they’re, you know, down the track. If there are things that I really want to speak out about that aren’t necessarily just associated with the brand, I want to be able to have a platform that I can do that. And it’s not necessarily going to be confusing for people that there’ll be following me rather than following the company. So either way would have worked perfectly. Either way would have been fine just for me. I wanted, I think I had been and come from where I was feeling very restricted from having had the wonderful web women brand for so long and it was restricting me. I really was worried that the same thing may happen to me in five or 10 years time with this new brand.

So I thought, you know what, social media or I’m going to keep it so it’s me. I could very easily open up another Facebook page or another Instagram page that is just around the business and that’s okay. That could very well happen and I may just do lots and lots and lots of posts that are very much more, I’m talking to you rather than with you, if that makes sense. So either would work. So in that case, neither is going to be wrong for me though, I’ve just really wanted to have, I was feeling restricted when I, when I sit this up from my old brand and I didn’t want to feel restricted. I was feeling a little bit rebellious. I just wanted to have my own voice. So I thought that’s what I will do it social media, it will be very much my own voice.

So for you, what makes sense for you. Now there will be for some people that you know what, you really want to keep it completely separate because who you are as a person and your own ideas is really very different to what it is that you’re running your business around. Now this is especially if you’re going to service based profession rather than say coaching or consulting. If it’s a service space, you may be um, you know, in the health field you may be in the financial services field, you could be so many different fields where it doesn’t really make sense that it’s going to be around you because it’s going to be maybe other people who were also providing services through what you do. In that case, it’s really, really sensible for you to just keep them completely separate where you will have your business, you’re going to have your social media, your pages is definitely once around the business.

And then you can choose to just have your own personal ones where you’re just really communicating with friends. So that’s a reason why it would, I would really advise you to have your social media as you’ve got your business separate under that brand and just you, um, through just your personal profiles. Um, having relationships with people. If the person who’s having the main relationships through the business is you. And that was very much if you’re a coach or a consultant, it makes really good sense for you to do it underneath your own name. Especially if you’re wanting to be a person that is, say a podcast guest is going to have… you’re going to be doing speaking gigs. You may want to really build up your own profile as the professional who is one of the things that you talk about is to do with your business.

But you may have other things that you’re also building up a profile on. So in that case, you may go underneath your own name, see what feels right for you. Now you’ll notice I have a Facebook page which is my business page and I’ve called that Janet Beckers Author because I didn’t want people to get confused about, I’m on on Facebook. You’ve got, um, your personal profile, which you will all have and then you’ve got your business ones. So now let’s have a look at how you sit some of this up. So just to recap very briefly there, if you’re in a service based profession where um, it’s very much around the business that you are creating and you’ve got other people coming in, then definitely your branding around social media. It makes really good sense for you to have business pages, Instagram pages, um, profiles that are around your business. And then you can also just have your personal ones, which is more for just using it as a social media consumer. If you are the person that is the, the, the face and the main people that puppet people to communicate with and you want to build up your personal brand as a speaker author, then I think it’s quite a good idea for you to do it underneath your own name. But just so you know, both work. Okay. So it’s always also going to come down to what feels right for you.

Now, how do you set this up on Facebook? You will have your own personal profile. And I do, I make everything on my personal profile public, um, because anything really personal, I’m never going to share on social media anyway. Um, so that’s just my choices. So if I’m having anything that’s really with friends, we just do it through Facebook messenger. We have personal things through there. So for me, I make everything public. You don’t have to, you might choose to make that. So it’s only people. You might only have a small group of people you connect with personally. Always have a Facebook page, even if you are going to be, um, just doing it under your personal brand. Now the reason for that is you want to have a Facebook page because it’s going to give you statistics on the number of people who are following their demographics.

How many people have looked at your posts, your engagement. You’ll get all that statistics if you have a Facebook business page, not just your personal profile. And it also allows you to boost posts and to do advertising. You can’t do that through your personal one. So even if you’re doing it underneath your own name, I still recommend having a Facebook business page. That’s why I had Janet Beckers Author. I could had Janet Beckers Mentor, Janet Beckers Rock Goddess. Um, but that just made sense. Now when it comes over to Instagram, you may have a couple of posts here. So if it’s going to be where you’re trying to keep them separate well on Instagram for your personal one, well then that’s going to be sharing things that are about you and your life and your family. Um, if your, um, got one that you’ve got a business, a service business, and you’re choosing to do an under your brand, then have that definitely as a business Instagram account.

Um, and the reason for that is, again, you get statistics. You get to see what’s happening. Once you get to 10,000 members, there’s extra things that get all followers. You get extra things that are features that you wouldn’t get otherwise and it allows you to do advertising. So always go for the business option. Even if you’re going under your name. I only had the one Instagram account, it’s under my name and um, and I, but it’s a business account. Um, so that’s with those, when it comes to over to linkedin, linkedin is very much about an individual person. So you’re, you’re always going to use your own name. You can also choose to have a page over there, but it’s all, it’s never really great interacting spot in that way. People tend to use linkedin for the actual individual person. You’ll be doing that under your name anyway.

Whether you choose to also have a profile for your business, that is your choice. Um, when it comes over to Twitter, you can do both. Um, again, you can have it if you, if you’re intending to do any kind of customers, customer support through there, make sure that you have your brand name so you can keep it separate. Um, but otherwise it’ll be under your name. So you may have both. That’s okay. Um, I just have the one to keep it simple. In the past I’ve had numerous, and that’s the other thing that I try to keep it as little as possible because I don’t want to, every time you add an extra page or an extra profile, an extra thing, it’s an extra place for you to create content to put there. So keep that in mind, keep it as simple and as streamlined as you can.

Go all like Marie Kondo and it’s just got to be minimalist baby. Um, and uh, yeah, so that’s the main things. And you can also, if you go to any other social media profiles that you’ve got, such as Pinterest, if you’re using snapchat or any of those things, just keep the same rules consistent across the lot. So my question to you, I’d love to hear from you. Like, just just know, okay that you can make either one really work, so don’t feel as if this is the thing that you’ve got to get 100% right. You can always change it down the track. Okay. So just keep it simple. And so I really love to hear from you what works best for you. Do you like to make on, on social media that everything is completely separate or does it work for you that to be able to make it, that you are the face of the social media.

Um, and a lot of it will come down to your personal preferences as well as what works from a business and branding perspective. So love to hear from you. Just leave your comments down below and any questions, feel free to to say, look, this is what my business is. What are you reckon Janet? Just put them there. I’m more than happy to come and see what questions you’ve got and to give you some answers as well. So if you’re listening to this on iTunes or another podcast directory, just come over onto the blog. The links will be there and you can just ask questions there and I will get notified and come and answer them for you or come and find me on social media. You can find me at Janet Beckers, author on Facebook. You can find me at Janet Beckers on Instagram. Janet Beckers everywhere.

I’m luckily that I’ve got a name that is not, Becker’s with an s is not that common, so I was able to climb that name pretty much on everything. So any of those social media profiles, but I hang out at Instagram and Facebook, so that’s where you can find these and come and have a chat with me over there. That sounds great. Okay. Love to hear from you. What’s working, any tips that you’ve got for other people? Any questions you’ve got leave them down below here or come and contact me and we’ll continue the conversation. The most important thing is once you’ve made a decision, just stick with it and stop second guessing yourself. Okay. And I just make it happen. Bye!

 

Make a Difference Online Case Study. Yoga Gives Back. From Idea To International Movement

Make a Difference Online Case Study. Yoga Gives Back. From Idea To International Movement

Last time I surveyed the subscribers in my online tribe I asked the question “what does success in your online business look like to you?” there was a really interesting trend.

Sure, there was the expected “make money in my sleep”, “work wherever I want to”.

Then there was the trend I’ve come to fully expect from my tribe, and the reason I love you all: “Make a difference to the people I work with” and “make a difference in the world”.

Except instead of this last trend coming from just a few people who replied, in my last survey it was just as common as the priority of immediate and personal lifestyle goals.

The nice part?

You can do both. You can create a business that gives you personal freedom AND makes a difference online.

That’s the topic of today’s podcast with a case study of an inspiring friend, Kayoko Mitsumatsu. Kayoko turned an everyday routine into a cause that has changed the lives of thousands in India, for the better. She was a producer/director for NHK Japan’s National Public Broadcaster. Now she is the co-founder of Yoga Gives Back, which started back in 2007 from her yoga class in Los Angeles, which has now grown to a global campaign.

Here’s what we discussed on the interview:

  1. How Kayoko was inspired to help those in India living in poverty
  2. How yoga plays an integral part in the movement that has helped thousands
  3. Her documentary career and how her business connected her with a way to make a difference online
  4. The exact steps Kayo took from idea to international movement
  5. How to tap into the Instagram Influencer trend to magnify impact
  6. The importance of creating a “movement” rather than a “project” and the clearly expressed goals that amplified her message
  7. The lessons you can apply from this case study to make a difference online

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

From Idea To International Movement: The stages and lessons in the growth of Yoga Gives Back

Where the idea started

Kayoko or Kayo (as we call her in my family) has been a documentary filmmaker for over 30 years. While filming a documentary in India on micro financing and social entrepreneurship she made what she thought was an obvious connection.

India is the birth-place of Yoga. There are millions of  people learning and practicing yoga worldwide. Surely, yogis and micro-financing in India has already been connected?

To her surprise the answer was no.

While attending a yoga class back in her home town in California, Kayoko talked to her teacher and pitched the idea of giving back to India by using micro financing. The movement started there, with that one connection. The idea spread so now they are in 20 countries, with hundreds of volunteers all over the world who have joined her mission to give back to India through the network of yogis.

Lessons

Match a need with an online tribe

It is estimated there are 300 million people who enjoy yoga in this world today.  And the industry generates over 80 billion dollars a year. Kayoko was able to tap into the many online communities or tribes that have formed around yoga teachers and influencers to unite people to raise funds for the cause. With the help of online yoga stars, she has co-hosted a growing series of  30 day yoga journeys which builds excitement, engagement and importantly, raises funds for the project (which we will talk about more as we go along).

Lessons

  • People are attracted to a cause so think how you can connect your ideas with something bigger than just yourself
  • Tap into resources to help others
  • There are a lot of people whom you can ask for help – just ask
  • Tribes online naturally develop around influencers or tribal leaders. Connect with them to connect with your tribe.

Leverage Existing Businesses

The mantra of “for the cost of one yoga class, you can change a life” shows that a simple thing can yield big results. Yoga Gives Back did not to try and reinvent the wheel by establishing themselves as a micro-financing institution. Instead they act more as a bridge that connects a community of givers (the yoga community worldwide) to specialist micro-finance organizations in India.

This allowed them to make an impact faster and leverage existing resources that already provided an excellent service.

Lessons

Set Inspiring and Scary Goals

Initially Yoga Gives Back set a goal to reach 300 million yogis. Now that’s a scary number and in a way, made it difficult to “sell” as it seemed unattainable to most people.

The big breakthrough came when Kayoko clarified her message to “1 million yogis” and created the “1 Million Yogis Movement”.

Changing the message to a number that is still scary it also became Inspiring and achievable to the yoga community.

A movement was formed. And momentum grew.

Lessons

  • Set Inspiring and scarey goals, but also ones others can visualise
  • Clearly articulating your goal can create a movement others understand and want to be part of.
  • Big goals make you think in a more leveraged way as you know you can’t possibly do it on your own.

Work With Influencers

I mentioned earlier that Kayoko leveraged the audience of Instagram Influencers to magnify her message.

Kayo identified people she respected who had a large and engaged following online.

The success to gaining their support came from:

  1. Connecting with people who have a shared passion
  2. Choosing influencers who have similar values to your mission
  3. Having a clear campaign influencers can get behind that allows them to engage even more with their followers.

Lessons

  • Influencers are more motivated to support a cause they are passionate about
  • Only align yourself with people with similar values

What Makes a Great Campaign

In the case of Kayoko’s campaign, the Influencers engaged their followers through a “30 days, 30 poses” campaign, where the influencers and their followers shared photos of themselves doing one of the 30 poses per day. All messages referred people back to Yoga Gives Back fund-raising, with a message of “just a dollar makes a difference”.

In this event, there’s a certain yoga pose for each day, and those who participate have to post a picture of themselves making that pose. And people just love posting and sharing photos of themselves! That’s what Instagram is about, especially if you can be doing it in yoga pants and doing it in a really nice place.

We go into more details on the campaign in the podcast.

The recent campaign, 30 day yoga journey, had a big push in January of this year. It was such a huge success that another big campaign will be launched for the International Yoga Day.

They already have 15 big influencers on board for the upcoming campaign, who are also sponsors.

They’ve been preparing for this amazing event by creating landing pages, designing graphics, but most importantly, setting up a social media campaign that works.

Lessons

  • Make it easy for influencers to get involved with a clearly thought out campaign they can take part in.
  • Expand your reach by inspiring followers to share photos of themselves.
  • As much as possible, involve your audiences
  • There are  a lot of moving parts in a successful campaign, but the message and simplicity is what makes it work.
  • If a campaign works, rinse and repeat.

Final Word

The thing I love about the Yoga Gives Back case study is how cleverly Kayoko Mitsumatsu has leveraged the help of others to magnify her impact.

Just some leverage points are:

  1. Existing micro-financing organisations
  2. A huge worldwide community of yogis – mostly everyday people who practice yoga at home and in classes
  3. Online influencers
  4. Social media platforms such as Instagram

Over to you now baby! You don’t have to wait to get all your ducks in a row to Make a Difference Online. You can start NOW, leveraging other organisations and equally passionate people.

You can see the way we do this at Romance Your Tribe, over here.

What difference do you want to make online?

Share below if you like. There may very well be potential partners who see your comment here.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Janet Beckers: Okay. Hello everybody. Janet Beckers here from Romance Your Tribe radio. I’m really excited to introduce you to a beautiful friend of mine occur. I can never say your name. Please correct me. Now what we’re going to be focusing on today, I have, even though Kayo has been a family friend for a long time, I enjoy, I invited her to come over and talk to you on the podcast because I have seen Kayo just recently for me, it’s been recent seeing her doing an absolutely amazing campaign, a marketing campaign for her charity and um, and I really wanted to talk to her to share with you how she has been running that, to be able to get that visibility and that engagement. And also I just want you to eat. I just want to introduce you to this beautiful woman. So, um, so that’s why, that’s why I’ve invited Kayo here. But what we’re going to do is, first of all, let’s, we’ll just, we’ll just introduce you first. Now you may recognize that or notice that I introduced my beautiful friend here as Kayo. But, um, in our family, we’ve always referred to you as Kayo is, so I will just have to, um, it’s probably where I think we’re about the only people that call you that. Is that correct?

Kayoko Mitsumatsu: No, there were some others, but that’s fine. This is the most cozy,

Janet Beckers: so that’s fine. Yeah, you can use the formal name. Okay. So we’ll just talk a little bit about how we know each. Um, so I, I had heard about this, um, this infamous Kayo long, long before we were actually introduced because when I started going out with my husband, Douglas, you know, we’ve been married now for, well, we’ve been together for, it’ll be 35 years this year. And so around that time I started hearing from his family stories of cow and they were always these beautiful, warm, loving stories. Um, and so why could you, would you mind just sharing how your, your family and my family got to know each other?

Kayoko Mitsumatsu: Yes. So I, I had this very fortunate opportunity and I was 17 as an rotary club exchange student from Japan to resend to Terrigal, you know, central coast area, north just north of Sydney in a beautiful course town in Australia to stay with different, for different families for a whole year. And so I ended up staying with wonderful host families there. And one of them is your husband’s Douglas Beckers family. When Douglas was 17, I guess because we were in the same grading area. High School in, yeah. Yeah. And uh, the family was so warm and welcoming, such a tight, you know, a family we’d love, really connected with love. And we had Neil and Jennifer and I, we were always like playing together and hanging out. Then I had the best three months with them and we kept in touch and after maybe 25 years or something, the whole family, that was his family with you, they now married and then two children, teenagers, children came to visit to Australia. I’m in to us where I live now as a US citizen now. So that’s the connection.

Janet Beckers: Yeah. And it was just so lovely to meet this. Really, there was this legend I suppose because they’ve had multiple exchange students over the years, but there was always this special space for Kayo. And you are right there. I’m very, very fortunate to have, you know, to have married into a family where there is so much love. And so it was really, and the Nice thing, I was actually over there, the reason we were there is I had been invited to go and present at a conference the very first time I’ve been invited to speak at a conference and it happened to be in Los Angeles and I had no idea what I was doing. I just said yes. Um, and the, and the fun part about that is I had actually had this big vision of also running like this one day workshop, you know, on the back end of this conference.

But, um, as it turned out, so like it was just, I had, I didn’t even understand how it works differently, the events industry in the u s than here in Australia. So I ended up in this and having already paid this huge positive for this, um, these events that I didn’t end up running. Um, and so it’s, you know, I thought, well, there’s lemons, you know, and now the money was committed and I’ve got no, this is a great opportunities. So we ended up getting this private dining room in this beautiful posh hotel with our private waiters, you know, with their, their, um, you know, the gloves or the kids were either in the night, we’re pretending they were like kings and Queens, that we felt very, very Hollywood. And so we had, you know, the two of you and the four of us and we just spent irresistible thing I was going to spend on this one day event on just Hosely lap of luxury. So it was, um, some really special memories from that time, wasn’t it? Yeah, no, it was amazing. Dinner. Thank you. There was a, I made that was, that was better than a one day event. That was a really good, yeah. Good. Yes. So now let’s talk about, um, let’s talk about what you are doing now. So the you haven’t a charity that you have that cold, um, yoga gives back. So what are the light to be able to hear from is why, why yogic gives back.

Kayoko Mitsumatsu: Um, and how did that stop? Yes, so actually, I don’t know if you knew this, but as a profession I would have been a documentary film maker for Japanese National Public television for or were like 30 years. Yeah. So it’s me, my job and uh, in 2007 and so I, I moved here to Los Angeles early nineties, and I’ve been doing this documentary work since then too. Um, as an independent and a, I had a project about micro financing and social entrepreneurship. You know, Doctor Muhammad Yunus from Bangladesh just had received Nobel peace prize for his revolutionary micro financing, which is giving very small money for the poorest people in the developing countries. And especially women. We’re making huge tests getting out of poverty. So we were doing a lot of stories about kiva.org. I don’t know if you know, but there’s a reason Lumbini yes, Kiva was our focus in silicone valley.

So I have learned so much about, um, this huge, my micro financing and I have always been like very athletic and loved exercise or as a hobby. I just started yoga practice and I just started Ashtanga Yoga practice, which is very kind of physical and spiritual at the same time. I didn’t know much about it, but um, so I was filming this documentary about micro financing and they, I came home to Los Angeles going to yoga class and I was doing every day for about a year at that time. And they realize there were a lot of charity classes in yoga world and even in 2007, they are much more today, many more. Um, there was nothing that was focusing on the poverty issues of India where Yoga was from. Ryan, you from my research, uh, about micro finance in that there were so many poverty’s so much poverty in India and there were some micro financing institutions starting in India at that time too.

So I talked to my teacher one day, um, how about giving back to India and uh, using micro financing. And it was very interesting at that time, there were a lot of charities that was giving money to like cancer, HIV, verse counselor and Animal Rights. And there was nothing that was focusing in the, within the yoga community to give back to India. I didn’t know that. Right. It was just my, my feeling that there was, you know, there was no charity classes about this. So I just ask my teacher and my teacher just came back from India. So he really wanted to do this. So long story short, um, I like everybody I talked to, started liking the idea and so that was 12 years ago and now, um, no. So this 12th year, uh, we are now in 20 countries. We have about 150 yoga teacher, ambassadors and volunteers, hundreds of volunteers all over the world who are just joining a mission of giving back to India.

Our mantra is for the cost of one yoga class, you can change your life, Ryan, using my, you know, as a platform. Uh, we are not micro financing institutions. We are just a bridge. But we work very closely with, uh, two NGO nongovernmental organizations in India, which I visited in selected over the years. We’ve all very close closely with them. So I’ll get into the program a little bit more. Yeah. But we started and then, so the interesting thing about this is, um, I still film using my professional background, um, a lot about lot of stories in India. Come back and edit in a very cheap way with my friends and then put it online so that people can see where their donation is going. So it has just come altogether. Yeah. As a result, um, I had to quit my profession now, and this has become my 24, seven life mission last two to two to three years.

Janet Beckers: Right. I didn’t realize that last spot. You know, the thing that I love, he asked for, and this is especially, I know people who are listening, I love the people who I work with, they’re entrepreneurs. They an entrepreneurs are very good at seeing a, seeing an opportunity, having an idea, but they’re good at then making it happen. That’s the difference. You know, an entrepreneur. So you’ve demonstrated number one, that that beautiful entrepreneurial thing of, look, this to me, this is an obvious thing. I can’t believe somebody is not doing it well. How can I make that happen? So for people who are listening, if you’ve been thinking about, you know what, I want to make a difference in the world, but it’s going to be something that I will do later down the track when I’ve created all the success and then I will have the money and I will give my money away.

You know, that I will have to wait to make a difference. And yet I love what Kayo demonstrated here. That it doesn’t have to be, you don’t have to wait and it doesn’t have to be, um, that you have to go and create everything yourself that you’ve done a really sensible thing of, well, who’s already doing a great job on the ground in India? What can I do that can really rally a community of people that you know, can, can see that logical leap between the two? So if I just have to rally that community and then make sure that I’ve got good partners, then you can make it happen. Number one, I just love how, um, how that this is that you’ve actually taken that action and you’ve made it happen. It’s just, you know, I hope that that motivates people who would want to make a difference and they keep on thinking that you have to wait.

And the other thing that I think is a really important thing here is I love how this is all tied in with, with what you do really well, which is documentary making, which is filmmaking. So not only did you discover this, but you’ve now been able to bring that skill into actually making it happen. So, um, again, for people who are listening, you know, lessons that you can take from, from coyote using your own business is, you know, what’s, what’s the skills I’ve already got? What am I seeing around me and can I actually use those skills to even make that happen even better? So, um, yeah, I just wanted to stop and give up, you know, just for people to, cause I want you to take action when you meet somebody who, you know, has made something happen in a way that is based on such integrity is it’s just so beautiful for you to be able to take lessons and actually go out and start doing some things that like yourself. So that’s a great story. Thank you. Kay. I, I’m now Lexmark smoke. You are going to sign it. You would go in a little bit more into how does the, um, you said something new that you’ll go into a bit more detail on the programs. Um, so was there something else that you wanted to add in there? Um, around how actually yoga gives back

Kayoko Mitsumatsu: works? Yes. So, um, it’s very good summary. I just wanted to say one thing. So it’s not like a Camry with a five year strategy. And you know, a lot of times people say like, you have to have a five year business plan pitch. I’m sure it’s very good if you do. But I was doing a lot of documentary film lunching at that time when I started this idea. So I really didn’t have time to think like straight and I just thought this is a good idea, let’s do it. Then it just kept growing. So as a result, and I’m doing this for 12 years with all sorts of, you know, ups and downs, but in general we’ve been growing like 35% for the last 20% in just 35% plus six years. Um, the told me like every year you learn something new and just don’t ignore your new discoveries.

So I studied this with the idea of micro financing, but once I started going to India and walk in with a partner, as I learned and I studied meeting all this call mothers who just go $25 to start a business, everybody started to telling me that my dream is to my, to have my child to have a better education, teach IDM a hat. It was very hard to share that every, every mother told me, I don’t want my daughter to be like me. Uh, I just didn’t know that I was going to hear these kinds of things. So we told me that year by year I learned that uh, Whoa, wait a minute. Giving money to mothers is one thing, but it’s showing, especially the girls whose educational is completely ignored in many parts of India. Still to ensure that the next generations change is another big thing we can do.

And that’s the goal. That’s the dream of all the mothers. We are funding with micro financing. So we took that education for children and especially a younger us as another, another big platform which has been really empowering. And as a result, I think a lot of people start also a respond. A lot of uh, you know, women are interested in supporting girls education today and uh, we are learning so much. I’m so many things like, you know, just posted about Oscar documentary about pads, you know, a lot of younger pads, you know, and they can’t even go to toilet as a result, can go to school, joined the menstruation. So these are the details that we learn every year. Um, of course we can’t do everything but a, so important to have some very close groups of people that I can trust and like board of directors and my close friends who have been with us for this steps. You know, my husband is one. I, I try not to process everything by myself. I used to initially, but now I learned how to not to take everything by myself and ask feedback and uh, the team is growing with so much passion so I can now ask certain questions to certain people who have strength and then, you know, learn and grow together. Yeah. That’s how,

Janet Beckers: oh look, I just, they are such fantastic lessons and you know what I love, you know, in terms for everybody listening on how the two things there, that to me really, you know, you’ve been doing this for 12 years, you know, a lot of people may lose momentum over that time and all the help burn out. So I love this. Two things that you were saying there that, you know, you don’t have to have it all figured out beforehand. Just start and then listen to what people say. You know, the whole idea of having the five year plan is, um, I’ve never been able to, you know, it changes, you know, and it’s good. It’s good to be able to adapt to what your market is, is needing. And also that was such a powerful message that you had about learning that you can’t do everything yourself.

And that’s building that team, that support team, you know, inviting board of directors to help you. That is a really, really powerful, it’s a powerful lesson for you to learn and for everybody here to, to be able to, to take that. Don’t wait until, you know, until it gets overwhelming, you know, bring in that help. Um, yeah, so that’s, that’s fantastic. So let’s not talk about, um, what got my attention recently. Um, because you know, I always keep an eye on Kao every now and then we might just spend a little message to each other, but she just seemed to be showing up all the time in my Instagram feed because of course we know we were, we were friends, we were connected. But a lot of times you’ll just see one or two things that a friend we’ll be doing. Caio just seem to have this amazing campaign happening that not only that I can tell from a marketer was something that involved really motivating a whole group of people and then building up a momentum of not just visibility, but also engagement.

And so that’s why I wanted to invite her along because I thought, what is Kao doing that I can see that the work that she is doing has just seems to be expanded in its reach for people. There’s been like a tipping point and momentum that I could see anyway as a person who was observing. So what we’re going to talk about now, and Kayla and I were working out beforehand about, you know, a system, you know, we’ll talk about the steps, the key steps so that you can then take that to look at what you’re doing in your business. So this doesn’t necessarily have to be a strategy that you can be applying to a charity. This can be a strategy that you can be applying to your own business. So we’re going to sort of break that down into the success of the 1 million Yogis, um, campaign that you have been running. So could you just give us an introduction? What is the 1 million yogis campaign?

Kayoko Mitsumatsu: Thank you. So estimated 300 million people are enjoying yoga in this world today. Wow. Generating Oh, $80 billion a year. So of course we want to try to tap into these resources and this population and that that’s been the struggle and success at the same time. But we are still very much grassroots. So you see, we’re trying to reach to 300 million yogis. We said, why don’t we start with Mumia Yogis? It’s a very small fraction of 300 million yogis in the world. If we can reach 1 million Yodlee’s um, if everybody gives a dollar, let’s wait on million dollars that we don’t have yes. And change so many lives. And that’s very easy thing to do. If you can practice yoga, you can probably give a dollar, right? So that’s the kind of idea we, um, we had, um, before we, before that even though we are still grassroots and try to reach out to so many, you know, Yoga communities in the world to fundraise, it seems like there is a limit how much we can raise every year.

So I started depend more on the annual gala where we can, you know, suddenly raised a lot more money. But I really want this campaign to be a grassroots global community campaign that changes lives in India as a way to give back with gratitude. So it’s very important reach out to this young geese in the world who is benefiting. He’s ugly and spiritually every day. So we start with what we just decided. Let’s start with 1 million yogis and I think that kind of got a lot of attention and we’re agenda. You saw us in January. We had, um, the 30 day yoga journey campaign where I was very fortunate. This is also a path, maybe some, you know, it wasn’t intentional, but I, I invited having inviting influencers and yoga teachers from all over the world to join our mission. And very early on. One very famous teacher, Kino Macgregor, um, has, you know, has joined us as a board of directors for a few years and that has been a very passionate, uh, sponsor for us.

And she has like 1 million or over viewers or likes on Instagram and she has her own whole cold own stars and she does like 30 day yoga journey and that this time they chose us. Yoga gives spark as a beneficiary. So what they did is stars online Yoga Company hosted this 30 day yoga journey with Kino Center. And on top of that, um, they brought, uh, three, uh, two other sponsors who are already our supporters, life form Yoga Mat Company and all my Perot a clothing company. So every sign up these companies gave a dollar. So the prize as a yoga, you know, you didn’t have to pay, but these forces, three sponsors gave a dollar, donated a dollar up to $15,000. So in this went for a whole month. So people posting, they had to post a picture of what their yoga, you know, everyday they had to do some yoga poses, practices, which itself was a very beneficial thing anyways.

Kayoko Mitsumatsu: So they were, it was a win win because yoga students could do yoga everyday for free, just sign up. Right. And we got a dollar per sign up and the story says we’re getting these emails and data from students. So he was a reunion for us and they, we reached to $50,000 50,000 sign ups. Yeah. During that month I really thought about how, how can we make the best out of this opportunity? Of course. Right. So I am still a little bit shy about coming forward in front of the camera, but I thought, wait, you know, I have to do this. So I occasionally, um, every now and then I just shared my mission and tried to

Janet Beckers: reach out to all these people who are joining this campaign. And I think as a result, um, some teachers and some yoga studios are joining us. And, uh, this was a bit, and then you found us. How does lately, and you know what, there’s a few things there. If I can take some of those key points that people can be using to, you know, to be able to learn what worked there. There’s a few things that I can see that we’re really, really important. Number one is you, you were, you created a mission that people can understand because to be able to, to have yoga gives back that has, you know, even the name, you have an understanding. Um, the concept of linking people doing yoga with, you know, the birthplace of yoga. That makes sense. But there can still be a difficult thing to market, but you creating an actual mission where people can go, oh, there is a target.

I want to be part of that target of 1 million yogis. Because first of all, 1 million is all like, it’s a huge number. So it’s really aspirational. But I love how you say it’s only a small number, which is, I just love that. So for you it’s I think on taking on a small bite. Whereas for everybody else, whether that is something big, I want to be part of that. So that’s number one is what kind of messaging can you be doing that is going to be really appealing to your target market, in this case, people who do yoga to be part of a bigger community that they can identify through our mission. So I think that’s a really important one for you to think about with this. I think for me that really grabbed my attention of one Liam Yogis. Cause I thought, well there’s a story behind that.

I want to know why 1 million and what are they going to do? And then the other core thing there was identifying influences and not just to attract going to them and saying, boy, you know, can you promote this for me? You actually created partnerships. So you talked about the win, win, win all the way through because these were people who they were passionate about it. So they were actually involved at a closer level. It wasn’t just a, you know, I can see you’ve got all these followers. So I want to hook into that. It was, you know, we’ve got a shared passion. So that mission really helps say, so that’s an important thing. A lot of times people try to plug into influences, but they do it in a very selfish way. Whereas you’ve approached it very, very much of we are on a similar path, a similar mission.

We’re doing this out of gratitude to the birthplace of yoga. So that’s another really important thing is that mission. You’re bringing influences in on that, not just seeing them as you know, as a ticket to get you there. And then the other thing that I also really loved was with that 30 day campaign, um, and this is what you, other people can be doing is what can I be doing that’s going to get people being part of something. So they know it goes for 30 days. And the thing that got my attention is there was like a chart on one of the images of these, this is the for every day and were like 30 prizes. And then you saw people going to share, because everybody loves being able to share photos of themselves. That’s what Instagram is about, especially if you can be doing it in yoga pants and doing it in a really nice place.

But everybody knew I’m doing this pose and this pose. So it gave them a reason for them to be involved with some structure around it. So I thought that was a really clever thing to do because people, they want to be able to take part, but they need some guidance. They need some structure on how to do that. And then giving them free reign to I k now it’s all about you. Um, which is there. And then the other thing that I thought was a really clever was having a partnership. You know, is there a sponsor or somebody that can really benefit from this? Now for other people, it may not be that it is the sponsor that is going to be the part of it. It might be a joint venture partner where you’re doing something collaborative where you both gain from having that, um, that database, um, that you can be contributing as well.

You know, so that, that key points that I could see that worked really, really well with this. Um, and as you were saying that, you know, you said you were lucky that there was one influence or that really took you on it, you know, for that 30 days. Sure there was an element of luck, but I would actually say it’s not luck because the way that you approached those relationships with joint ventures was very, very much about we’re on a key mission together, so of course they’re going to want to support this. Um, so I think they are really, they, they’re the kind of strategies that you can, that you kind of did organically Chi because you were doing it from a place of genuine gratitude and wanting to do things in your genuinely approach things in terms of relationships with people. So these, these are the foundations for building a tribe and positioning yourself as a leader in a tribe. So for everybody that’s listening here, what points can you take from the way that chaos worked organically? How can you take that apart from, you know, reverse engineering, how it worked to what can you be doing that in your own business or for your own mission? Um, yeah. So you mentioned also Kay about this is quiet. How long has this been going? Like for me it’s really became visible since the beginning of the year, which is only a couple of months. But you’ve been doing this for a while.

Kayoko Mitsumatsu: Yeah, it’s about two years. But yeah, you know, so it’s molding and this January I’m glad you know it was another big push. Thanks to this a 30 day yoga journey. But now we are like this Friday we are just launching another big campaign for International Yoga Day, which is another very special data United Nations proclaim as I international yoga day to reorganize the ancient wisdom and the gift of Yoga for the world. Right. The species and you know, clear day too for us to give back and with gratitude. So we have, again, we’ve got about 15 big influencers already on board for the first time. We are putting these faces on them and landing page and we are inviting everybody in the world on that day. The first all around that time, just give us $5 Oh, host a class, whatever you can do, let’s do it together as a one meter your yoga. Yeah, let’s see how it goes.

Janet Beckers: Yeah, I love it. So we’ll be watching that one as well. So yes. Yeah. So I’ll, I’ll meet certainly helping to spread the word through, um, through social media as well. Um, and through. Um, and I think the other nice thing for people to take away from that is sometimes when you might do a campaign, so it might be a marketing campaign, it might be a launch that you’re doing, have a program you, it may start off with just small impacts and it can be very easy for you to go, well, you know, I did that for a month and it only got me a small fraction of what I wanted to do. So that’s not going to work. I’ll go and do something different, like different kinds of campaign. But I really lovethat you just kicked on tweaking, polishing, what did I learn that we can do better next time. Um, and so that’s where you get the, you know, the two year overnight success when it comes to a campaign or the 12 year overnight success when it comes to the visibility of a charity that you started 12 years ago is, um, I think that’s a really powerful lesson of, um, if some, if something is starting to work instead of trying to create something new, how can I improve on this? How can I keep on making this work? You know, cause I know, I know with me when I, when I first launched my online video program, which is actually going to be getting relaunched landed this year, the very first launch I did, I spent a lot of work and a lot of expense actually getting copywriters and things to do.

I launched it and I made zero sales and it, you know, and then the next time I ran it, I thought, no, I’ve got to tweak it. The message is wrong. The next time I ran and I got $12,000 and the next time I ran a twit, you’ve got $40,000 and then the next and then it kept on increasing and increasing. But it would have been very easy to give up at zero. Um, so I think that’s a really important lesson that a lot of people don’t do is, is to, don’t give up too early, make something, keep on working. Um, yeah. So that’s, you know, it says a lot about your, your mission that you’re on and also, you know, your, your patients, your character to keep on going. So, um, so this has been [inaudible] for, for people now to be able to support what you were doing and to also see, know what is, where can they go to find out more about the 1 million yogis campaign and where can they go to find out more about yoga gives back.

Kayoko Mitsumatsu: Yeah. So the best way is just to go to yoga gifts back.org. Yeah. And as of this Friday, we are launching this new 1 million new campaign so people can join from right now. You can join too. But uh, yeah, just go to a website or just join our Facebook or Instagram. We tried to update as much as possible all the time with a global news and uh, from India also.

Janet Beckers: Right. Fantastic. So they will also put those links to there on the page, the, with the, uh, the podcast page. Yes. So that can keep on finding them. And um, and so especially if you’re into yoga and I know so many of the people listening to this will be into yoga. This is a beautiful community for you to be part of. You know, how special for you to be part of this, you know, this mission of the 1 million yogis and really giving back in a way that just, you know, this is your tribe basically. So it’s nice to be part of that tribe. Um, so I thank you so much. Um, Koa for number one. You know, just really sharing such a fantastic story and thank you for making such a difference to people who really need us, like you making a big impact and um, and for being so open about, you know, your journey with their own, what’s worked is, is there any last messages that you’d like to leave? Anything that, um, that you’d like to reinforce that we’ve been talking about?

Kayoko Mitsumatsu: No, I think Janet, you really summarize everything so well. I’m very impressed. Yeah. If anything I have just learned, I share this with my husband will always let, um, passion and persistence. That’s it. You know, like there are a lot of wisdom everywhere and you get, you know, like you read, Oh you get some advice from different angles, but if you just continue, keep your passion, yeah, you’re persistent. Stopped. Do you know what like I still want to do much more, but comparing to like five years ago, some things like asking donations for like just Freebie in kind like snack bars or something for events that has become easier, right? It should be. You have to paint and please give us and you know, so thanksgiving easier eventually. 

So yeah, that’s a great message. That is a great message to end on. Yeah. You know what? And that’s, that’s the big thing. It’s, you know, it’s the, the people who ended up being really successful in their mission and in their business, they’re the ones that just did not give up when everybody else did. You know, that persistence is so important. Thank you so much for, um, for a wonderful time for people who are listening. I really want to hear from you. Number one, know, go over. When you taking pass in the 1 million Yogis, I would love it if you come back and share with, with myself and, and with Kayo that you’ve taken paths. Um, and you know, and you know what that means for you. And, um, and I’d also, we know we would both love to hear from you if you’ve been able to take something that we’ve done from today and you’ve been able to take action on that, even if it’s one small thing that you’ve implemented into your own business or into, but if there’s something that you’ve got going because she thought you had to wait later, but it’s happening now, we would really love to hear from you because that’s means so much to us to know that you’ve listened and you have taken actions.

Janet Beckers: So, um, please share that with us. It’s, it’s very rewarding for us. Okay. Thank you everybody and thank you especially Kayo. Bye!

When Kindness Is Bad for Business

When Kindness Is Bad for Business

A short and sweet podcast episode for you today.

I say sweet, because I talk about kindness.

But actually, what I really talk about is the bitter, unseen damage caused by kindness.

It is very likely the real-life scenario I describe is familiar to you.

A story of cancer, hardship, kindness, self-sacrifice and guilt one of my VIP clients faced this month.

I share my advice I gave her, and it may shock you.

You may not see me as a very nice person after you watch this episode but that’s a risk I’m willing to take.

See what I mean in this 9 minute episode of the Romance Your Tribe Podcast.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

If you prefer to read, click at the bottom of the page to read the transcript.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome! Janet Beckers here. I’ve got a short and sweet episode for you today and I know that’s today’s topic is going to be really, really confronting for some of the people who are going to be listening today because we’re going to talk about kindness. But in fact we’re going to talk about when kindness is a really bad business strategy and when kindness can actually harm your clients. So let’s have a look at what I mean by that and the signs when you may be doing this and what to do instead. Okay. Now this might sound really unexpected coming from me or in fact from anybody to say kindness is not a good thing, because honestly, you know, kindness and love are actually enshrined in our approach of what we do in business. So what am I talking about here? Well, let me give you a scenario.

Have you ever found yourself in the situation where you’re thinking, oh, this person, either an existing client or a past client, you know what, they are having a really tough time. There’s so many hardships that they’ve gone in their lives. So many things that are going wrong for them. I felt really, really bad about charging them for what I’m doing. And you know what I’m thinking? You know, maybe I won’t give this to them for free, but I’m really thinking this person, they should be getting a discount. Like I’m feeling really, really bad about doing this. Now that may seem to you to be kindness, but let’s flip this around the other way. And this is from a person who has that… you know, this was something I had a lot when I was starting out in my business and it’s still something that gets me every now and then and I have to remind myself of this because you see there’s kindness, there is selflessness and that’s, especially as women, we’re very often conditioned from quite young that these are really great attributes.

This makes you a good person. But let’s take that a little bit further because the flip side of that is martyrdom. When you start to become the martyr, when you, as soon as you are able to say, you know what, I am helping that person out because that person is doing it tough and I can do this for them and I’m so good, I am a martyr. Now, what is wrong with that? If it means that they get something good out of it and you get a sense of, you know what, I’m a good person. What is wrong with that? Okay, so this is what I have learned over the years of being a martyr and having those martyr tendencies and I would like to feel now that I don’t, and this is why a big Aha that I had in business and the reality of what damage I could have been doing to clients and potential clients.

Because you see, as soon as it comes to any kind of martyrdom, we’re talking about power. And very often the sense of being a martyr is that I am the one that is giving up power. I’m being the good person. But in fact, by you being the martyr, by you being selfless in that way, you are actually dis-empowering your clients. You are taking the power as the martyr. You are putting them in a position where you are actually dis-empowering them. So let me give you an example that just came up a couple of weeks ago. It was a classic sign and I gave this advice to one of my clients and it was a classic sign. They did not even realize what they were doing.

So the scenario. On one of our VIP huddles every single week, my Attract Your Tribe Accelerator clients. Every single week we get on a video huddle, and it’s hot seating. You know, they’ve got me and they’ve got these other wonderfully clever people who are in business helping them. We brainstorm issues that are happening in their business. Now, one of the ones is one of our clients, an incredibly beautiful, kind woman said that, you know, I felt really, really bad because I’ve got this client, a potential client and you know what? She’s just been diagnosed with cancer. I feel so bad for her. I really feel bad about charging her and I’m thinking that, you know, I should try and make her life easier by giving her a discount. Now that sounds kind, isn’t it? But here’s the interesting thing, as when I pointed out that that was actually going to be dis-empowering this woman who as soon as she started to having to go into the medical system where she is going to be giving up her power so much into everybody else, she’s just giving up the power over her body, very often over decisions that are happening in her life because this is the right way to do things.

So many things that she’s getting, it’s power being removed by you even just assuming that she is that she can’t pay you is going to be removing another part of power from her. Now interestingly, we had a few people who were on our call who are all survivors of breast cancer. And when I said this, cause it’s a bit controversial to say, look, hang on, actually, you know, you think you’re being kind, you’re actually dis-empowering. It was really interesting because each person had said, you know what, that is so true. Everybody saw me as a victim and I did not want to be seen as a victim. So this is an example, an extreme example of somebody who’s had something like cancer. Now, what do you do if you have a situation where you do have somebody who is financially challenged?

Well that’s what you have payment plans for. So if they can’t pay for you in the one go, you have payment plans to help them. And if it’s somebody who you know is going to be good, you know they’re going to be able to pay. But they may be having struggles, well you can negotiate payment plans, but you’re not making that decision for them. You’re letting them know that you have ways to help them if they need assistance with cashflow. Now the other side of that is just because somebody hasn’t told you about something else that’s happening in their life, why can you assume that there is nothing else happening in somebody else’s life and you’re not even taking into consideration that they may be having hardship? So keep that in mind there as well. You do not know the stories of every body else.

It’s just that they are choosing not to let you know. Um, they are choosing not to be dis-empowered. So I know that this is going to be a really big challenge for a lot of people out there. And if you find yourself that the idea of being able to stop feeling guilty about taking money from people because you’re not taking money, you are providing a service, a solution, and this is the energetic return, which is the money, that is your business. If you’re feeling really bad about that, well then you may have one, you might have a certain percentage of what you do that is scholarships that can be applied, you know, for people that you think would really benefit from them. So you’ve got that part there that allows you to have a philanthropic side without it being you being the martyr, you dis-empowering your clients.

I’m really curious to hear from you. Have you listened to this and you’ve just thought, how insensitive. What on earth are you talking about? I’d like to hear from you. I really do want to hear from you on that. ,Because this would have shocked me to hear this maybe 10 years ago. If you’re listening to this and you’re thinking of from either side, one side, which is where you are the person who has been tempted from a sense of being the good person to help other people and be selfless. Does this help you? And also from the outside, if you’ve been the person that has been having a difficult situation and you found that somebody was offering you extra support when you didn’t even ask for it. How did that make you feel? Loved, or did it make you feel dis-empowered?

I’d really love to hear from you. Okay. So go forth. Treat the world with kindness, but don’t dis-empower them. Okay. Bye!

3 Steps to Attract Your Ideal Clients Using The Law of Attraction

3 Steps to Attract Your Ideal Clients Using The Law of Attraction

Do you sometimes feel as if you are doing absolutely everything you should do to attract your ideal clients yet it is harder than it should be?

Sometimes you are totally in the flow and your ideal clients appear in your inbox with messages of “how can I work with you” while other times, it feels as if it is all up hill?

I know personally, when I’m “in flow” everything I have always done just suddenly seems to get results seamlessly, yet when my clarity and energy is blocked, it’s almost like the universe is saying “whoa girl…. your ideal clients are on back-order for the moment”.

Recognising this is one thing. Controlling this is another and that’s the topic of today’s podcast.

Today I introduce you to my friend and client of my Attract Your Tribe Accelerator program, Cindy Troast. She is a Law of Attraction coach and Emotion Code Practitioner, who helps women entrepreneurs release their emotional baggage and attract their ideal clients.

I talk to Cindy in person every week on our Accelerator video huddles and in our private group every day and I can tell you this woman walks her talk!

It seems every week she shares a story of how she has intentionally attracted a new ideal client using the law of attraction. Which is why she is my guest today.

Here’s what we discussed on the interview:

  1. How Cindy learned about and got into the Law of Attraction
  2. Why Cindy focused on entrepreneurs and why specifically around attracting clients
  3. The 3 step process to attract anything you want
  4. Examples of how to use the 3 steps to attract something like a car
  5. How to use the 3 steps to attract your ideal clients using the Law of Attraction
  6. How you can get Cindy’s help and a free cheat sheet to help you attract your ideal client using the law of attraction.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

3 Steps to Attract Your Ideal Clients Using The Law of Attraction

Here is the process to follow that Cindy graciously took us through, step-by-step.

We’ll discuss each one and give you clear examples of how to do each step.

1. Identify Your Desire

The first step is to identify your desire.

This means you need to be very specific in describing exactly what you want. Thinking generally just won’t make the grade here. Take the time to really imagine what you want looks like and what it feels like. The more detail the better and then be firm on your choice.

An example of this is when Cindy bought her new car. She had specific details in mind in buying the perfect car for her. She was exceptionally clear on the model, the colour, the interior, and every other detail she could think of.  As she shared in our interview, when she searched online for her car she specifically ONLY searched on this criteria.

I especially liked that she was specific in identifying her desire to the level that she only wanted there to be one car available, it would be in her price range and it would be available within a specific distance range of her home!

Yep that specific.

As Cindy shared in the interview this is exactly what she attracted!

How does this relate when you want to attract your ideal client using the law of attraction?

As you can see, identifying your desire is not telling the universe “I want new clients” or “I want a new car”. It must be very specific.

Here’s an example:  “I want a new female client, doing business for about 2-3 years already, managing a team of 5-10 people etc.”

Action Step: Identify your ideal client in incredible detail

For example, you can add…”my ideal client chooses to pay immediately and is excited to work with me. She also has a track record of taking action in other areas of her life so I know she’ll take action with me”

2. Give Your Desire Attention

The second step is to give your desire attention. Whatever it is you’re wanting to attract, you want to give it attention. When you want to attract something, it doesn’t end in the mind. It is important to take action in the real world. Yep….surprise!!!

Ready yourself for the coming of what you desire.

I loved how the examples of action Cindy took demonstrated an absolute belief that she would attract exactly what she wants.

In Cindy’s case, while waiting for her new car, she prepared herself in the following ways:

  • She brought the old car to the car wash to be cleaned,
  • She arranged to take her new car to the mechanic to get checked for by an expert before she paid for it and let him know she’d be in on a certain date (before she even found the car! )
  • She made sure her husband was available on certain dates so he could accompany her as she knew he’d want to be part of the buying process

Action Step: Prepare everything you need to onboard your new clients

For example you can:

  • Clean your contacts list or remove files from your computer that are not relevant anymore. You are expecting something new, so you need to have a fresh start.
  • Set up an online booking system like the one we use so you can easily book a sales call with your new client.
  • Have your procedure set up to invoice or accept payment immediately online
  • Have your sales material ready to give your new clients
  • Have your resources prepared to give your client as soon as they have paid

3. Allow It to Happen

The third step is allowing it to happen. This is the hardest part of the 3 step process. Allowing is the absence of doubt or the absence of having limiting beliefs. People tend to overthink or be anxious on things they cannot control.

Let it be and be positive that it will happen at the right time. Having doubt or self-limiting beliefs cancels out the wanting or the desire.

For Cindy, purchasing that car was not easy. The price it was initially advertised for was $1000 over her budget. What she did was expect the price to be lowered by $1000 and gave it a few days to happen. She didn’t  check on the site at all until the few days were up.

When she did, the price had dropped by exactly $1000.

Rather than having a negative thought pattern and letting herself be weighed down by the possibility of the car never going down to a price she could manage, she clung to the belief and absolute expectation she would get it at the right price for her.

Her patience and positive thinking won out!

Action Step: Consciously ignore doubts you will attract your ideal client

Here’s a few ways you can do this:

  • Be diligent in observing your thoughts…..note when you are feeling doubt or a return to lack of clarity on what you want
  • Observe your actions….note if your behaviour does not demonstrate  actions to prepare for your ideal clients
  • Meditate and visualise you attracting your ideal clients
  • Contact Cindy for more tips on this as this is her speciality

Last Words

So we’ve gone through all the 3 steps to attract your ideal clients using the Law of Attraction.

Cindy made it simple and provided us some great examples.

So now I want to ask you…

Tell us what sorts of things have come up for you?

What are the things you desire that you recently got?

What are your recent wins?

What things have you manifested?

What are the preparations you did in getting these things?

I’d love to know and for you to share in the comment section below.

And hey, if you’d like to get Cindy’s help or her spiffy cheat sheet, you can go here.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

How to Get People to Buy Now Instead of Later (Or Never!)

How to Get People to Buy Now Instead of Later (Or Never!)

“I’ll think about it.”

“I’ll get back to you.”

These are some of the phrases people tell you after you’ve done your pitch. And YES, I’m sure you don’t want to hear this anymore. In today’s short teaching podcast and article I share how to get people to buy now instead of later (or never!)

In today’s podcast you’ll learn:
1. what you need to have in place before you even have an opportunity to make an offer

  1. Your role in helping your potential clients overcome procrastination
  2. The difference between scarcity and urgency
  3. What is external urgency with examples
  4. What is internal urgency and how to use this without being pushy

I’ve also got a short and sweet summary article for you below on how to get people to buy now instead of later (or never!)

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

2 ways to get people to buy now instead of later

It’s so frustrating isn’t it?

You have done all the following:

  1. You have a great product or service.
  2. You have clearly identified and attracted your dream client.
  3. You’ve had a conversation on the phone or they’ve looked at your sales letter.

Everything is a perfect match so far.

And then..they say “I’ll get back to you”.

Arrggghhh!

By the way, if you have nailed the 3 steps above then good on you! You are way ahead of most people and the following strategy is very likely the missing link.

If you looked at those 3 things above and thought “oops, haven’t nailed all those steps yet” then know I’ve got your back.

That’s what I help you do and I have the step-by-step system to make it simpler. You can check out how you can work with me over here.

Put yourself in your customer’s shoes

Let’s go to the other side. I’m sure you’ve been in the situation at some stage when you felt really pressured to buy something? I know I have!

You may initially have thought this was a great person you wanted to work with, but because of their pushiness to get the sale, you back off. Some people might even guilt you into buying!

That pushiness comes from a place of desperation and I know you don’t want to be like that.

In fact the opposite seems to happen.

Because you may be worried you will seem pushy, you do the opposite and don’t ask for the sale at all!

Now there is also another thing you may have noticed about your behaviour as a customer.

Even if something seems absolutely perfect you’ll very often avoid making a decision with a “I’ll get back to you”.

It’s just human nature to procrastinate.

So how do we find the balance between revolting pushy sales person and helping your potential clients make a decision and stop procrastination?

2 Types of Urgency and Scarcity

To get people to buy now instead of later you need to give the reason to decide yes NOW.

The way to so this is through urgency “You have to make a decision fast because of something that will be a result of time running out.”

Or scarcity….. “You have to make a decision fast because of something that will be a result of a limited resource running out.”

So let’s divide this into two different approaches — external and internal factors. Both giving a sense of urgency.

I. External

External is a reason you impose. If they don’t say yes today they will lose the opportunity you are giving them.

Example of External Scarcity

A great example of this is if you are offering a one on one or a higher end program. So something where the number of opportunities you can offer are limited by your time or the resources within your business.

Here is a script you can use:

I can only work with a maximum of xx number of people at one time. I’m just being honest here. When you do decide to come back, I may not have that space for you or you may have to go on a waiting list.

This is genuine scarcity.

Example of External Urgency

An obvious example is when there is a closing date for an offer, which is why opening enrollment and then closing on a certain date is so effective.

But what if you have a product or service that is evergreen? (so always available).

You can have a bonus or special price or payment plan that will only be available for a certain time period.

Here’s a script you can use:

I’ve got this special bonus that is only available now and it’s only going to be available for people who’ll purchase xx between now and this close date.

Or

“I’m really looking forward to working with you. I love working with action takers so I reward a quick decision with a special price. When you decide to join by xx date (maybe close of business tomorrow?) you’ll get the special price of $xxx. If you choose to join later, you are still welcome but be aware the price will be our standard $xyz”

The software I use to create our membership site and list building and sales funnels has smarty pants automation that actually genuinely removes an offer a certain number of days after a person sees a sales page.

Here’s the software I use.

Here’s a script you can use:

“My fancy-pants software will make this offer expire on THIS DATE. We do this so you’ll decide to back yourself and not be tempted to procrastinate. After all, that’s just human nature”

2. Internal

How does this work? Sometimes, no matter how much we try, we can’t come up with an external one that feels right for you, a genuine one. Or maybe you have thought of something and it didn’t work. What’s next then?

The internal urgency and scarcity motivations are things that relate to lost personal opportunities.

If you know you can genuinely help your potential client get results and if they don’t make a decision NOW, they will likely still be stuck for ages…then you have a commitment to explore internal urgency motivators with them.

If they don’t get your help, they’re either going to go and try to find somebody else that can help them, or more likely going to end up in the “one day basket” or the “procrastination basket” or the “I’ve looked for so long, I’ve got to do this urgently! basket”

So these are the things where it’s your responsibility if you really want to help that client to get their results.

So you ask them the following questions:

  1. What is the cost to you?
  2. What are the consequences to you if you delay this any further?
  3. If you don’t get back at a certain time and make a decision, when do you think you’re going to make a decision?
  4. When have you tried to make a decision like this before?
  5. How long have you been thinking about this?
  6. How long have you had the problem?
  7. If you don’t do something about this for 6 to 12 months, are you going to be in exactly the same position now?

Now there is a really fine line between being pushy so…

Here’s a script you can use:

You know what, I know you’ve had this in your list to do for a while and I know I can help you get the result you want. What’s the consequences of you not taking action now? Let’s explore the realities for you if you don’t commit to yourself to solve (this issue) now rather than later, or never.

For example, mastering video is a great one in my market. You’ve got to get good at this now and not stuff around and wait because you’re just gonna get left behind.

This can be a fine balance for you about being pushy, but you can do it in a classy way. And it all comes into your sales copy or the way that you are going to be mentioning that to people.

Next Steps

Take the time now to look at your offers.

Have you included external and internal urgency and scarcity to get people to buy now instead of later (or never)?

If not, implement just ONE now. You can add in more over time but at least take action today.

I’m curious. Think of a time when you were the customer and an offer got you over the line. Was there a special offer that was made to you that had some kind of urgency that made you decide sooner rather than later? If that worked for you, see if you can replicate something like that in your own business.

I’d love to hear from you below, what has worked for you either as the customer or in creating offers in your own business.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Links and Resources Mentioned

You can check out how you can work with me over here.

The software I use to create our membership site, list building and sales funnels.

Romance Your Tribe Radio in iTunes

Read The Transcript Here

Hello and welcome! Janet Beckers here with your Romance Your Tribe episode for this week. And this week is a total teaching one. We kind of talk about what you can be doing to make it so that people will buy now rather than saying, I’ll think about it or I’ll get back to you. And it can be one simple little thing that you can be adding to your offers and it can make all the difference to how many conversions you get. So, um, can you relate to this? I don’t know how many times I’ve had this, um, you know, in the past until I really cracked this, where you know, you’ve got a fantastic product or service that you can be using to really help people. And you know that if you’ve got your right Avatar, the perfect person that you can be helping, you know that if you can marry them with what you’ve got to offer, you are going to help them to get results.

You know, it’s going to work. So you may have gone through all the process of, first of all, doing all the different things you can do to attract this ideal person to you in the first place. Then you may have been doing everything in the right place to um, you know, to get them so that they trust you, they understand what you do and that they’ve, you know, they’ve got an, you know, they’ve got an idea that you can actually help them. Then you’ve got them to the point where it’s the sales process. Where are you going to make the conversion? Now this might be where it’s a sales call, where you’re getting them on the phone and your talking to them. Or it might be a sales page where you’re going to be making an offer to them. And you might have done all of those things absolutely perfectly.

And by the way, if you’ve done all of that, go you like so few people do. So first of all, you know, really celebrate that you haven’t got that in place. Now there’s lots of little things of course that could be causing the reasons why you may not be getting the sales you want, but I tell you what, one of the easiest ones to rectify, and it’s very often the one that can be just this one thing that’s making the big difference is giving people a reason to say yes. Now, now this is the next side. Have you, have you been exposed to where you’ve got somebody that is putting the pressure on you, where you may have been the customer and it might be a sales page, it might be, um, it might be that you’re on a call and you’re really starting to feel pressured and it’s not in a good way where you might’ve been thinking that this was a great person you wanted to work with, but because of their pushiness to get the sale, you’re starting to fill yourself back off, back off if you’ve ever had that.

I know I have. It’s that classic sort of thing where there are the trying to guilt you into it or they’re using this sort of stuff or you know, there’s only so many left go, go, go. You’ve got to do it now. What kind of person are you? Do you really want to take action? You know, you say you want this, but hey and not, you know, they can be a lot of that smarmy stuff that goes with it. And I know if you’re like me, you do not want to come across like that. So how do you get that fine balance, that balance between, you know what, I want people to take action now, but he don’t want to be pushy, smarmy, and turn people off and less trust. So how do you get that balance? So I’m going to run over a couple of things that you can be doing now that’s going to help you.

Now at the moment, as I’m recording this, I’m actually in the middle of, um, of doing a five day, you know, get shit done workshop where every single day I’m walking you through one of those steps. So we go into detail on this on day four. Um, and I’ll have links down below. So in case you’re coming back afterwards, you can sort of get an idea of what we were doing. If not, if you’re there today and it’s, you know, watching this live, get over there and make sure that your, um, that you registered so that you can get all the different steps that make a great offer. So don’t miss out on that because I’ve designed it to really help you. But for now, let’s have a look at the two different approaches that you can be using to get people to say, now, no, cause you didn’t now.

No, yes. Now. So you do not want to be one of those smarmy people. So what you’ve got to do is find a way to get people where there’s an urgency. It’s either scarcity, some kind of urgency, something that they’re going to go, oh, actually I need to say yes now rather than later. So I like to divide it up into two different ways of looking at, one of them is there’s going to be external motivators, external things that given urgency. And then the other one are internal ones that given urgency. So we’ll look at external first, then we’ll have a look at internal. So the external ones is something where you’ve got a reason why now, you know, if they don’t take it now they’re going to lose the opportunity. So a great example of this is if you are offering something that he was like a one on one or a higher end program, something where it’s you or the resources within your business, you know, you can only fit in a certain number of those where it’s very, very genuine that, you know what, I can’t take endless numbers of people or if I’m some kind of agency or to providing a service, you know, we can only meet so many people.

So if you can then say, look, you know what, I can only work with a maximum and this number of people at one time. So if you don’t go now, it’s totally honest here that you, when you do come back, I may not have that space for you or you may have to go on a waiting list. That can be very, very genuine. Um, and the other one that you might have is you might have some special offers. You know, you may not have something that is going to actually go at a certain time. You know, it’s always going to be available. But you can be saying to the people when you’re in that sales process, you know what, I’ve got this special bonus that is only available now and it’s only going to be available for tip people that make, you know, who purchased between now and then.

It might be a special price or a special payment plan. We’re going to a lot more detail in that when I do, um, when we go into the, all of the components of an irresistible offer. But think about, you know, can there be some kind of bonus that your got a special price? Can it be that you are actually the limit? Uh, can it be, you know what, we’re going to be starting live. So this is the date you’ve got to be in or you’re not going to be there for whatever the live thing is that you’re going to be offering, whether it’s a special class or something like that. Um, so they are external ones. Now when it comes to have ever, one of the things that I, it amazes me to see is there’ll be something that is a digital product. It could be, you know, like I’ve got an online program that is my signature program and it’s step by step drip fed.

It’s always there. Now what really, really annoys me is when you, and it just makes me laugh when people go, hey, there’s only 50 left or something like that, and it’s a digital product, you know, that that’s just like total bs. So doesn’t that make you lose trust in people all the time? You know, when they do things like that. So you’ve got to have a very genuine reason why. So for a digital thing, you can’t be saying, I’ve only got so many of these, but you can very well go. You know what, it’s only going to be available for this window of time and there is great software out there. Now just contact me. The ones I use, a software that means that it actually is very genuine, that we can be going, you know what, it’s only open for this period of time.

Even if it’s evergreen and if they try to come back after a set time, the software won’t let them buy. It’s, it’s a genuine thing where I can say my smarty pants software is making it, that if you don’t take this opportunity, you’re going to lose it and you will not be able to get back in to see this offer for a few months. So, and I know with, you know, so if you, if your software can’t do it, don’t try and say it. Okay, you just going to get caught out being a liar, liar, pants on fire. So just be open and make sure your software makes that available. Um, so that’s, so there’s a few things. You know, I go into a lot more detail when I’m doing, we’re going to go into more detail, but I’m doing this very short term free workshop. And of course we’re going to really in depth on this when I’m with people in the program I just mentioned the attract your tribe program.

So they are external ones that are going to give you, um, you know, like why they should buy. Now they’re external things that you have decided that you’re going to be putting in place. Now, the other ones that I talked about work internal ones. Now, how does that work? Because sometimes as try as hard as you can, you can not really come up with a, an external one that feels right for you, that feels genuine. Or you might be put on the spot now and they haven’t worked and you’re thinking, well, what’s the next one? So the internal ones are, you know, these are things for your clients. Now you know that if you get the right client that wants to go from point a to point B, they’re on some transformational journey, that they’ve got a problem and they want a solution and you know that your offer is going to get them from point a to point B and you know that if they don’t get your help, they’re either going to go and try and find somebody else that can help them, or more likely they’re also going to be just going, you know what?

This is something that they’d been wanting to do for a long time. They’re going to end up going, if they don’t do it now they know it’s going to end up going into the one day basket or the procrastination basket or the, Oh good grief. I’ve looked for so long, now I’ve got to do this urgently basket. So these are the things where it’s your responsibility. If you really want your help, that client to get their results for you to ask them, okay, so let’s look at what is the cost to you? What are the consequences to you if you delay this any further? And you can be honest with them, like if you don’t get back at a certain time and make a decision, when do you think you’re going to make a decision? When have you tried to make a decision like this before?

When have you, how long have you been thinking about this? How long have you had the problem? And let’s have a look at, if you don’t do something about this now in six months, 12 months, are you going to be in exactly the same position now? Now there is a really fine line between being pushy but also going, you know what? Here’s a bit of a tough love talk for you. What’s the consequences of you not taking action now? Um, especially if you’ve got something that you know, um, make there may be a window of opportunity even in your market when whatever it is that you’re going to help them to do, this is the best time to be doing it. For example, mastering video is a great one in my market. You know, you’ve got to get good at this NATO stuff around and wait because you’re just going to get left behind.

Um, he needs some help with that. Just contact me. Okay. Um, now these, this can be a fine balance without you being pushy, but you can do it in a classy way. And I, that’s what I hope my clients do. Let’s work out a classy way to be able to do that. And it all comes into your sales copy or the way that you are going to be mentioning that to people. So if you’re having the sales conversation now, so let me just review this for you. If you are getting people and you’ve got all those beautiful pieces fitting in together, you’ve got a way of getting leads, you’ve got a way of building trust so they know that you can help them. Then you’ve got to a place where they’ve got some sort of conversion there, rather got on the phone with you or they’re on a sales page.

You’ve got all of those things perfectly, but they’re still not buying or they’re saying, I’ll get back to you. Then. Very likely having something that is going to give them urgency, scarcity, like take action now or else is maybe the one thing that’s going to work because people are always going to put things off and unless they have to make a decision. So we talked about external and we talked about internal urgencies that you can be using to get people to make a decision now. Okay. So I would love to hear from you. If you want some more help. If you’re watching this live, then you’ve got a good opportunity to be able to come and join the free workshop. It’s only going for five days, then all the training they will disappear. Um, but you’ve got me there for that workshop, helping you to put all the components in to an offer and urgency is what we do on day four now.

Um, otherwise use the links down below and I’ll see if I may have put some other resources that are there a few issues that link below. Otherwise, you know, where this is what we really nail in my attract to try program and especially with my accelerated clients. Cause I do that personally with you. All right. So I can’t wait to hear from you. Um, and what would be wonderful. I’m just really curious, like what’s your feeling? I’ve talked about internals and externals. I’m really curious about where has it been, where you got over the line, where you’re a customer, what worked for you, where you were umming and [inaudible]. Was there a special offer that was made to you that it had some kind of urgency or they internal or external that worked for you, that got you over the line? I mean, really, really curious to hear from you, because if that works for you, see if you can replicate something like that in your own business. Okay. Bye!