Head vs Heart in Business. 4 Ways to Find a Balance.

Head vs Heart in Business. 4 Ways to Find a Balance.

Which way do YOU roll when it comes to head vs heart in business?

If you’re undecided, then how do you find a balance that actually works?

This is a topic raised by one of our founding members of The Attract Your Tribe Program in our private Facebook Group.

This is how this question came about

You see, in the first module of the program (The Profit In You) I guide members through exercises to help them get really clear on what they really stand for, and what is so unique about them, they stand out as irresistible to their dream clients.

These exercises are designed to push people out of their comfort zones because it really requires you to draw on the heart as much as the head.

That’s where the real gems are found.

So how do you do it?

In this week’s episode I demonstrate how to find the balance of head vs heart in business, and the correct order to use each for 4 different situations:

1. Leadership
2. Marketing
3. Decision Making
4. Working with clients

I’m sure there are a few people who will disagree with what I say, and some who may actually be offended by some of my examples, but you know what? I’m totally cool with that!

I’m curious to hear your thoughts on head vs heart in business too so leave a comment below.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Special Gift For You

Oh and hey…. I have a gift for you today.

It’s part of the module I told you about that inspired this question. You can get it here:

Show Notes

  • We’ll talk about a POLARIZING topic: The heart and mind in business
  • You need to tap into your heart to find what truly makes you stand out as a business
  • How do you balance the mind and the heart?
  • I’ll share with you a four-component system for combining heart and mind
  • This all circles back to YOUR TRIBE
  • You know Arianna Huffington of the Huffington Post? We’ll share her story about bringing heart into business and succeeding in it
  • I’ll tell my personal struggle about making the decision to close Wonderful Web Women
  • And finally how balancing heart and mind is all about finding out what’s good for you

Read The Transcript Here

Hello and welcome it’s Janet Beckers and great to welcome you here to this episode of Romance Your Tribe Radio. Today, we’re covering a topic that tends to polarize people. People either go, “Ah, absolutely I need to know this” or they roll their eyes. So it’d be really interesting to see which one comes up for you because we talk about the heart. We talk about heart in business and we’re going to talk about the mind in business, and which is the one that’s going to get you the best results. And is it going to be both?

So that’s what we going to have a look at now. Why on earth am I doing this as a topic for a podcast? Well, it all came from one of the Facebook groups that I run for my Attract Your Tribe program. Now in the Attract Your Tribe program it’s fantastic because people are working through the exercises and they’re coming over into the group and they’re sharing not just their responses but they’re also sharing their reaction to doing that particular exercise.

Now one of the exercises I get people to do in the very first module of the program, which is called The Profit In You module, is we’re going to look at what is it about you that is so unique that is really reflective of your journey, your values. What it is that you believe in business? Your unique style, your way of approaching things. What is it about you that is irresistible? What makes you stand out from absolutely everybody else in the market?

So we uncover that now because I’m quite systematic I have a very systematic way of guiding people through that. But, in order to do some of those exercises, even though those systems are there, it requires you to really take a moment of introspection to really tap in the heart to be able to answer those questions. So back over to the discussion in the Facebook group, people were sharing their responses to this question and one of our members shared that she found this, quote, this “very difficult to start”. But once she started it, she just absolutely loved the exercise and she shared her answers to what was so unique about her and they were really really really powerful.

So that was fantastic. She really tapped into something that she now can communicate very well. But one of our other members said “Thank you so much for sharing that because I was really struggling in how to answer this and so I’m really curious after reading your responses is about the whole balance of heart and your mind. How do you use that in business? How do you balance it? And do you have any examples Janet like so I can understand you know how to be able to use this well in my business?”

So it was a really great discussion and I really thought that my broader community could really get some value from us talking about this. So that’s why we are talking about this particular topic.

So, heart and mind. Interestingly, I’ve really I really resisted the “Heart” stuff in my business for quite a few years because I thought that that was a very trivial part of me that that was the daydreaming kind of sometimes Space Cadet-y Jennet. And whereas I really wanted to tap in to the “go get them, “action”, and you know “let’s get this stuff done Janet” because I’m very much a balance of both I’m either really focused or I’m daydreaming. So I thought that daydreaming part was actually not a good thing for me in business but I’ll share with you through this.

I have actually now really really embraced that as an incredible power to bring into business. So for me combining both is really important. So tapping into my natural way of doing things which is really tapping into heart and intuition and at the same time being a very very systematic person, I’m going to teach this module or this is module you share with you today teaching how to use your heart and your mind in business. I’m going to approach it in a very methodical way so I’m going to then share with you from the heart.

So the structure that I’ll be using to teach you is going to have four components. We’re going to have a look at how to use the heart and the mind, how do we balance that when we’re looking at leadership and we’re you attracting a tribe people to you as the tribal leader.

So we can look at leadership. Then the next thing we’re going to look at is marketing and how you communicate what it is that you do. So we’ll have a look at marketing. Then the next thing we’re going to look at is decision-making. Decision-making in your business and combining heart and combining mind. And then we take it one step further and for the clients that you work with making a difference to them.
We will look at how can you be guiding them through balancing heart and mind when it comes to their, whatever they’re doing, whatever their outcomes are that they are working for working towards with you. So that is the structure. So that’s for all of you that are like me that like to have structure around do things.

Now that we’ve got the structure we can relax a little bit because it allows us now to be able to tap into heart. So now let’s do that. So the very first thing is leadership and you as a tribal leader people who attract you. So to understand what this is, first of all let’s look at tribes what is that. And then you as a tribal leader. So I really it like a definition that says Gordon Burden he uses for tribes because it’s so simple. Which is, “this is what we believe around here and this is where we hang out”. So “where we hang out”, that’s up to you. That’s the kind of work that I help you to do to set up your tribal platform: your online presence so that people can find you and they can find others that hang around you. So that’s the logistics part of it. But now let’s look at the message. “This is what we believe around here”.

So if this is what we believe around here you can’t really approach that to start with just from your mind from a very logical perspective because, as that leader, you’ve really got to tap into you know “what is it that I believe? What are my values? What’s unique about me? What’s something about my story and my own journey that has formed what it is that I believe around here?” And you know, “what I stand for?” You need to really tap into that first and you can only do that through Heart. Now of course because I’m a systematic person, I have a systematic way of helping people to do that. But you still have to tap in and listen to your heart, listen to your gut, listen to what feels right for you.

Now once you’ve done that then it becomes a process of being able to articulate that so that you can attract people to you. So it starts off as a process that is heart-based but then it leads over into a very mind-based way because you need to be able to methodically create a way of being able to communicate that but then of course, if you just stay in your mind, and you don’t keep on tapping back into heart you’re gonna lose that attractive and as irresistibility about you and the way that you communicate the way you do things if you’re not bringing that heart back into what you do.

So that’s it as a tribal leader. You will be positioned as the leader of that tribe if you can articulate “this is what we believe around here and this is where we hang out”. So the next part was marketing and how does the heart and the mind work in that? Well I talked about as the tribal leader, that once you clear on what you do you need to articulate it so people can get drawn to you.

For me marketing is all about communication and is articulating “what it is that we believe around here” and “how it is that I can help you” and “come hither come here so you can come and hang out with my tribe so we can communicate and so you can find out the ways I can help you and you can work out if you are part of my tribe”.

So now let’s look at how do you develop that communication. Now there’s a few ways now we can be talking about how do you actually set up all those structures and that itself is a topic on its own and that’s the kind of work that I do helping people sitting up in their Attract Your Tribe programs. You’ve got all of that set up there for you. So you’ve actually can attract the people and then methodically communicate to them. So a lot of that is using your mind but of course there is a beautiful secret source of what comes from your heart whenever you’re communicating.

So what I want to talk about here, when we’re talking about marketing, is your positioning as a person who uses their mind, as a person who uses their heart, or somebody who’s in between. So let’s look at as an example and before I do that I just remembered that there was an example that I wanted to give you when I was talking about the leadership and communicating within your business as well as with actual business.

Now Arianna Huffington, if you have come across her,if she she launched Huffington Post. Now, I can remember a few years ago she sort of went through like a huge burnout and rediscovered, you know sort of discovered, you know the more valuable things in life and how to bring that into business. And therefore she now she started a book called Thrive and she has really built a movement around that and she’s actually really fanatical about sleep. I realize I am too.

Now, when she was launching her book a few years ago, I remember reading one of the numerous interviews that she had done and there was one paragraph – I tried to search to find it for you but there was so much out there on her I couldn’t find that exact paragraph – but, to paraphrase, this was a really interesting part. Even though she ran a really big company, whenever she was really in tune with her heart about what she wanted what was important. The whole company worked better. The whole company seemed to attract opportunities and it wasn’t necessarily because she was communicating with everybody differently. It just brought in a completely different energy. And also it meant that she was able to communicate on a much deeper level with everybody around her.

And so she actually credits a lot of the success of Huffington Post going international rather than just national because she was able to tap into that. So it’s not just you as an individual communicating. It infects the whole culture and the whole energy of your company. So yet look up. Arianna Huffington put a post down to her website. You can just go and check her out. She’s amazingly inspiring to myself. So back now to that communicating. So let’s look at two examples. If you say, ah, let’s just say you are a business coach.

Now, you could be communicating and saying you know what. “Very much from the mind. I helped you get this result. I take you from point A to Point B and we’re very very focused on the outcomes. So that’s what we’re going to be doing. I’ll get you from here to here in the fastest way possible with the best results.” That’s great. They’re really good promise. That’s a good outcome. So that person she will tend to attract people who are very outcome-focused. And this is also the way that traditionally business has been done that it has been the way to go in a very much a male model because it’s valued more of the mindset and the logic and so that is traditionally the way that business would have been marketed. And it’s also a really really fantastic way.

Now, the other side is you get people where you feel as if the way that I work with people is much more heart-focused so you might call yourself a heart-based entrepreneur. Conscious entrepreneur. You’re- you’re seeing all these words that are going out there. Now if you’re focusing on that way what you’re saying to people is “yes I take you from point A to Point B but what is most important here is the journey out. And I’m gonna guide you through that journey and point B might change for you and that is okay now.” Now, be very aware that if you are marketing yourself as soul-based, soul-based, heart-based on that you will attract people to you with the transformational journey. The journey is more important than the outcome.

Now that can be great it could mean that your people are very coachable and they’re very happy to be able to be guided and perhaps create something even bigger than before but you will also attract people that may not want to focus on the outcome because there may be things that are blocking them. So just be very aware that you will have extra challenges the same with the people who are focusing very much on only the outcomes is you will know that a lot of times people won’t get those outcomes until they have been able to tap into their heart and really work out why it’s important to them. They could sabotage. So both ways, you’re still going to probably end up doing the same work with people, but when it comes to marketing be very aware that one type of marketing is going to alienate the other group and that’s a good thing. But be very aware that you know which way do you want to go,which is the kind of group of people you want to work with.

Now there is a third group and this is probably where I fit in really well in that “I am focused on results.” You know, “I got a systematic way to get from here to here and I want you to get to hear better. But at the same time, I use intuition and I use a lot of personal development through every single thing that I do.” And so for me the message that I give is “I’m going to take you from here and we’re going to do it in a way where you can have joy through the work that you create because that’s a really important value for me.” Now sometimes that can be a difficult message to sell because it’s not in either camp.

So you have to be very very clear in how you articulate that so that you are attracting the right people to you. So when it comes, so I just want to talk to you about with your messaging is being very clear on “do I really want to go all one way or all of another or do I want to go in between?” So that will work for you. Now I’ll be really curious to hear which I feel is right for you. Do you feel as if you may have marketed yourself in one direction and didn’t quite work? You could track the wrong people or it didn’t quite sit comfortable with you. You felt as if you weren’t really representing what it is that you can do and have you changed. I’d be really really curious to hear or do you just say that “I call bullshit on both of those”. That’s totally cool as well just leave it comments down below

Now let’s move to the third one which is making decisions in your business. Now this is an interesting part because a lot of times it’s traditionally done where you will be really focusing on logic you’re going to make decisions and weigh up the pros and the cons. Let me see which is the right way to go. And that is really good that you need to make that logic because in business you know your business is creating your income for you. That’s what is providing for your family. That’s what’s making your legacy. So if you’re never going to be using the logic and focusing on the money, you know, your business is not going to last very long.

But here here he lies the rub. A lot of times things can look great on paper and then I work out. So this is where it’s really important for you to tap into Heart. So for me, I resisted tapping into half quite a long time. Because I had- I knew that I had the a lot of that sort of heart-based intuition because I had a lot of insights and experiences that were very difficult to explain otherwise. But I kind of kind of scared me a little bit so I particularly tried to ignore it because I thought that was the airy fairy daydreamer of Janet and I really valued them much more methodical systematic Janet which I thought would be much better for business. And it is only over the last few years that I’ve really come to recognise that that heart-based intuition withholding woman is just as important when it comes to making good business decisions as the logical, go-getter, systematic side. So I’m going to share with you from me how I have now how I now use it and I’ll give one example where to demonstrate that. So for me when I’m making decisions in my business the first thing that I do is just sit back and just allow time. Allow time to be able to just think it through a little bit of a daydream of what would that look like and then really tap into that feeling. Now if I’m tapping into how it feels and I think you know I’ve got to really toss up about does something seem wrong or am I just cited what is this just pushing of my comfort zone.

So really tap into that and trust your body. Trust what your body is telling you. But don’t leave it there, okay? Because the next part is right: now let’s look at the logic. So this is what feels right. “Let me explore now and see if I have a process that’s going to help me to make that decision”. And that’s what I do in my programs. I have processes to help people to be able to work out what the priorities are and what will I be offering. How can, you know, what’s going to be the right decision?

So we tap into both. Now you need to be using your logic so that you can go “alright, I’ve got this way of doing something or this way let’s actually map it out” What would it look like what are the results what’s the pros and the cons so I can see and really make an informed decision here but then come back and tap into heart and really weigh up: does this feel right? Is there something that’s niggling me? If so, I can really go back and work out what that could be.

So really trust your soul when it comes to this. Now this is what I do in business and I’m going to give you a disclaimer in a moment as well when it won’t work. As an example last year I was making a really tough decision about whether I would close my business Wonderful Women because it wasn’t… It was felt like it was limiting me where I wanted to go next. There was a tough decision because I loved it. It was my baby and it was what my brand was and I had a lot of brand equity there. Not a decision to be taken lightly. So I spent that time listening to gut and really my gut was telling me I should close it, it didn’t work. So I knew that I had to go and do the logic.

So I worked with a lovely friend of mine who helped me to mind map only down to Kevin’s interview that I did with you. So here we actually go through this process with you so I will link down below there for you so you can have a look at that and we talk transparently about the process. We worked through but it helped me to actually use the logical side: let’s look at all how does it all look and I knew when I had made the right decision not just because “Yeah that one makes sense. This one’s going to help me”. It’s because once I realized that this was the right decision, the grief was overwhelming because I knew that it was the right one and my baby had to go. But then the excitement moving forward and I was able to then center – go into Heart going “you know what, I know is right. This is powerful. This is going to work.” But so that was an example of using heart then mine but always tapping back into heart. Now I mentioned to you and so Romance Your Tribe. Romance Your Tribe is an example of this. This evolved from me having made that decision.

Now, before I move on to the last part which is working with your clients, I want to give you one disclaimer on this one. Because this is something that I’ve come across a lot over the years of working with different clients especially when I’m working with clients who are very very in tune with Heart. Very in tune with their intuition, very tapped into spirit. You know, people that they trust in you know really implicitly their wisdom in that part of the world. They may sometimes struggle with the more systematic side of it which is why they’re drawn to me because I can help them.

But here is one thing that I do here and that is, “okay there is a decision that we’ve been looking at this thing to do it and it might require me to step up or to do something that’s really out of my comfort zone”. And I will hear them say, “spirit is telling me or my intuition is telling me that this is not the right time or this is not the right decision”. Normally, “It’s not the right time to do it now and so I need to listen to to spirit or need to listen to intuition”. Now my question to you if this is you is I want to be totally honest with yourself and say, “Is this actually intuition telling me this or am I scared?” Because it may very well be fear that is stopping you from moving forward. So sometimes you can have so much trust in that process that you may not recognize that you’re holding yourself back from fear.

So focus that beautiful Heart energy on examining the fear and then see if that is right. Because this is a really common thing that I hear and when I say to them alright let’s investigate to see if this is fear because if so, what you’re experiencing is scare-cited and that’s a sign of great things about to happen.

So this may work this might be something that you find yourself saying or thinking. So I want to second guess yourself on that one and trust yourself to use the logic and then come back to heart.

So the very very last one is when I’m talking about you working with your clients so if you were taking your clients from point A to Point B. Keep in mind that if they are tapping into heart, that they may come up with the same comment that I just had that I gave that you had quite a few clients come up with, then it’s going to be your role to be able to call them on that and say “okay let’s examine this further”. So build up your skills at being able to help people to be able to examine what’s stopping them from moving ahead. It may be that there is something this is this is against their values so therefore it’s really important not to do it but they may not have recognized that that’s what it was. So it might be that yep, you are spot-on, your gut telling you this is wrong, or you know you just get so you’re going to have that role. Okay so and again when it comes to working with your clients is you’re going to have to be able to work with them to be able to tap into using their logic using their mind and to be using their heart to tap into there.

And so, you know, allow yourself to up skill as much as you can on not just systems of logic but also in those skills of being able to help people to tap into their own intuition and for you to trust your gut when you’re working with people as well.

Okay so that’s it. So four different ways that you different parts of your business. We’ve talked about stepping up as a leader of your tribe. We’ve talked about communicating your message so through marketing. We’ve talked about making decisions. And then we’ve also talked about helping your clients to get the best results and all about how to balance and use heart and mind and where, what, at what stages do you use them. And that’s from my experience of what has worked for me and what I’ve observed with other people. Especially now that I’m totally owning that it is okay to be sometimes a little bit airy fairy. Trust it just as much as you trust the logic.

So I’d like to leave you with a few things that’s going to help you to be able to trust yourself to be able to use heart when you’re making decisions and working in your business so that you can then feed whatever’s coming to you from heart. You can feed that over into the mind into the logic and then tap and come back.

Number one this is going to sound really really boring is you just gotta get some sleep. So when you go and check out our Arianna Huffington she just talked about how much sleep made a difference to the success of her business. So I’m really fanatical about this I make sure I get my eight hours sleep and I will sacrifice things in order to get that sleep.

Doesn’t mean I don’t like to go out and party but when I’m on focus with working, sleep is so important. You know if you if you’ve heard my story before having had a long-term autoimmune disease where I couldn’t I had to walk with a walking stick and I was in pain a lot. Now, I’m a runner. And an incredibly active. Sleep was an important part of that. So sleep is really really important and your hydration, of course.

But the other thing that you’ve got to take into account is you cannot tap into heart you can’t hear heart if it’s too noisy around. So you’ve got to get away from the logic zone and you’ve got to give yourself some time to go either to a place or which could be physically or internally where it’s quiet. So that might mean meditating. It might mean taking the dog for a walk but not listening to podcasts. So this might be your time if you listening to it. You know, to actually just give yourself time when your mind wander because then that opens up so you can actually listen to your intuition. So structure that into your time just as much as you structure your to-do list. Because that will allow you to tap in and that’s when the big decisions can get made relatively quickly.

So I hope that that’s helped you. I would really love to hear your thoughts on this topic. I’m hoping there will be something controversial where you’ll just call me and say “no that’s not true” and that is totally cool.

I love a good good conversation there or there might be some “Aha!”s That you’ve had from here or you might want to share some experiences that you have as well so please leave them down below. Pass this on to anybody that you think would really benefit from listening on this topic. And I’m really looking forward to hearing from you. Okay bye.

I hope you enjoyed today’s episode I got a special gift for you that will help you to be able to really tap into your uniqueness and what makes you stand out differently to everybody in business. So it’s a free gift for you the links are down below. And it’s one of the lessons that I teach in my Profit In You module in the Attract Your Tribe program. So you can get that now I’ve got a video that explains to you all about how it works and about the importance of the transformational journey. And then I got a workbook there for you our guide you through how to be able to use that to make some decisions right now. That’s going to help you to be able to stand out is quite unique in your business so the links are down below for that. And go get them, folks.

Bye now.

How to Get Startup Capital for a Business: An Unconventional Way

How to Get Startup Capital for a Business: An Unconventional Way

In this week’s podcast I interview Ludwina Dautovic about how to get startup capital for a business, in quite an unconventional way.

Ludwina is the founder and CEO of a startup called The Room Xchange. It’s an innovative mash of the Airbnb model with a social enterprise edge, that is creating real social change for time poor households and those struggling with the high cost of living.

The Room Xchange has the potential to be a multi million dollar company but required huge investment in technical, legal and marketing to get it off the ground.

Ludwina initially followed the conventional path to raise the capital with multiple pitches to venture capitalists but no offers came her way.

Then Ludwina decided to do it her way.

In today’s episode Ludwina shares her unconventional way to get startup capital for a business and then maps out a roadmap you can adapt to build on your own natural strengths.

Join us for this cut-to-the-chase interview via audio, video or transcript. We’d love to hear your thoughts and any experiences and advice YOU have on how to get startup capital for a business.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes:

  • I interview Ludwina, a close friend and founder of The Room XChange
  • What is The Room XChange and how did it start?
  • Ludwina tells us about Social Impact and how it’s been a massive conversation in the business world
  • We talk about the one thing Ludwina developed for years that was key to her strategy working
  • Traditional pitches vs. what you COULD do
  • We talk about YOUR story and different ways to look at how you can modify Ludwina’s strategy to capitalise on YOUR strengths.
  • Ludwina shares how she discarded the traditional capital raising method and turned the process in her favour… with immediate results.

Introducing Ludwina Dautovic

Ludwina Dautovic is a successful entrepreneur for over with over two decades of start-up and digital media experience. As Founder and CEO of The Room Xchange, Ludwina has created an online platform, which connects busy households with a spare room in their home (Hosts) with Guests who provide 2 hours of domestic help each day in exchange for food and accommodation, all of which is managed on a sophisticated platform driven by algorithms and an empathetic customer experience.

Ludwina has recently had a successful first capital raise. The company has also recently won two business awards, Editors Choice – Anthill Top 100 Coolest Company Awards and named a finalist in the New Business Category in the Australian Small Business Champion Awards.

Ludwina is regularly called upon as a commentator in media outlets including Australian Financial Review, 3AW, CMO, Sky News, The Age, The Herald Sun, Business Insider, The CEO Magazine and many more.

Links and Resources Mentioned

Ludwina’s website: https://theroomxchange.com

Ludwina’s LinkedIn profile if you’d like to connect with her directly: https://www.linkedin.com/in/ludwinadautovic

Romance Your Tribe Facebook group

Read The Transcript Here

Janet Beckers: Hello and welcome everybody. Janet Beckers here on Romance Your Tribe radio. I’m really excited about today’s episode because I’m introducing you to a wonderful friend who I have known through our businesses for years and years and years. In fact, when I very very first launched Wonderful Web Women. So we’re going back quite a long time. Ludwina was part of our community back then and I have absolutely loved watching the  ay that she has continued to really explore the best ways that she can make an impact and then really be open to being able to do that in innovative ways. And so this is a woman who I have just admired her real go getter approach to business and today we’re really going to explore a where that has led because Ludwina now has launched this amazing business called theroomxchange. We’re going to go a lot into that today and then we’re also going to look at when it comes to building a really big impactful business that is going to be helping thousands whatever probably hundreds of thousands of people, ultimately. How do you go about doing that when you’ve got a lot of resources you need to bring together and a lot of funding you need to bring together? We’ll look at the really clever way Ludwina we took charge of that process and did things in her own way and we’re going to share with you how you can apply what she did to your business no matter how large or small it is. So welcome Ludwina, it is so wonderful to welcome you here.

Ludwina Dautovic: Janet, I’m getting memories here. I don’t know how many years ago. It was the first time that you interviewed me. I think it was gosh it must be at least 12 years ago. It’s really nice to see it again a little bit.

Janet Beckers: Yeah yeah it’s some it’s gone back a long way isn’t it? And over that time we’ve kind of you know come back in to contact and and our paths cross quite a lot and then we’ll go off and then we’ll come back and just it’s one of those beautiful sort of reunions. So but always very- two women who are incredibly committed to making an impact. So you’ll never ever see us doing anything small. So Ludwina to dive straight into it. You know and people get ready to take notes when you’re listening to this because our intention is to give you the maximum value we can in about 20 minutes so we’re going to be really just going straight through to be able to give you as much actionable content as we can but to start Ludwina. Can you tell us about a little bit about yourself and the room exchange and what is it? Tell us all about this fantastic huge program that you’ve launched.

Ludwina Dautovic: So I am 51 going 52 Janet, gosh, where did the years go? I live in Melbourne. I’ve been an entrepreneur for 25 years and I’ve learned a lot along the way she said. That has really led me to this place now which I think is I think I’ve it in the last 25 years of actually learning and growing to you know for me to be able to have all the resources and tools that I’ve got not just personally but also the contacts it helped me develop The Room Exchange. There’s no way I could have kicked into this you know 10 years ago without that. So there’s been a number of things over the course of my career that have you know educated me and feel that those connections. So that’s one thing that’s really important I think in the message that you were just saying to something that people can be just like that. The relationships that you build and develop over the years are just gold and you can maintain and in many ways, it’s genuine and be helpful to other people then that will make it. It’s making a massive impact for me right now. So the room exchange is a P2P platform. People would understand the sharing economy space. What we’re doing is utilizing underutilized resources that exist to help solve a number of issues in our world. It is a for profit company but it’s a social- it has social impact. And what I mean by that is that we’re helping a number of different people in our communities solving problems for them that are all based around the high cost of living, high cost housing, and that’s not going to change in this country. So essentially the room exchange is a platform that connects phasey stressed households who we call those with guess who are willing to provide two hours of help around the house each day in exchange for food and accommodation.

Janet Beckers: Right so I think about this I mean one of the ones that I’m sure that you get you know that people will use as a reference point is something like AirBnB but it’s completely different. When I think about the people who will use this I think people want my mum. So she’s a woman who is very independent. Absolutely loves where she lives but she’s a few hours away from her kids and so we’re always trying to find ways to when we can’t be there to find ways to be able to support her and help her. And one of the things that she’s thought about every now and then is being able to get some kind of border that would live with her to be able to help. How do you find them? How do you know you can trust them? How do you how do you arrange? How do you find somebody that would be willing to provide you know kind of help around the home and the property? There’s always been something that stopped her from doing it to stop us from being able to find that for her. So would that be like a typical client that’d use your platform?

Ludwina Dautovic: Actually you’ve identified one of our four host personas so we have for example is elderly one. I’m not sure if your mother sits in that category but it’s how she does it. Okay. So she needs and support. There’s a lot of elderly people. In fact that’s probably one of the most demographics in terms of available spare bedrooms in homes. Yeah. Also empty nests, there’s been a lot of talk with the government trying to push people like my husband and I to downsize now that our kids have left home then I’m sorry. I’ve worked really hard all my life I’m not downsizing now. I enjoy the time that I have but instead of downsizing I want to share it. And that’s another way to utilize the spare rooms here. We’ve also identified busy professionals so people in their 30s. They are working long hours to develop their careers and they may also have the obvious one a busy family since I was talking to somebody yesterday and I cannot imagine raising children today. The high cost associated in the long hours that both mom and dad need work or both parents to work just to be able to make ends meet. So if you think that we’re focusing on in terms of yes young adults so I know that you’ve got a couple yourself and a lot of young adults that are staying at home until they’re 30 and you know, forgive me, for anyone who doesn’t like to hear this but I think the children adult children need to leave home to really become fully fledged adults. And also students, university, are often having to travel an hour or two either way or I’m just a costume but housing is prohibitive and then there’s a demographic that we’re calling Inbetweeners. And these inbetweeners are people who, the demographic for homelessness interestingly enough women over 50 who are finding themselves divorced. It takes about two years for settlement to come through and they are often left homeless in that time they just what we call in between there in between one point of life and another. somebody Might want to write a book or start a business maybe save some money to buy a house or get to travel overseas. So there’s a huge difference in what somebody might want to exchange, on both sides.

Janet Beckers: And so this is interesting so you’ve got these people with the empty rooms and then you’ve got to can you hear my dog barking? This is you can tell the way we’re not just scripting all these folks. Let me just Let my dog out. Was yeah he’d get so excited. So the interesting thing here is a lot of times when you look at once when it comes to you’ve got people were going into your room and they’re thinking “Oh look I’ll rent this out.” If you go down the B&B model, not even AirBnb but just B&B. You know you could be in hospitality. You’re always got people coming in and out. They’re short stay usually. And for a lot of people, that’s just too much work and too risky. There’s a lot that’s involved with that whereas what you’re doing is you’re matching those people where it’s long term. So it’s great security for both parts but instead of it being exchanging money, it’s exchanging value. Would that be the way that it works out?

Ludwina Dautovic: Exactly. So te host gets their time back and the guests gets exponentially cut the cost of living and it’s I know you’ve identified something that’s really important. The platform that we’re that we’ve built is it’s got all of the verification and security aspects. We partnered with Digital ID which is a new product that just released so that people can prove who they are.

Janet Beckers: Right. Brilliant.

Ludwina Dautovic: They can apply directly through our platform in partnership with CV check. They can also encourage people to work with children to apply for work with children checks and all those badges will be on the on the actual platform. If they’ve got them then they’ll be approved and put them on the platform so people can see that. But we’ve also got 10 million dollar public liability insurance policy which is a heck of a lot more than a lot of other platforms in this space so we really looked at all of the various different aspects. Plus the Education too. It’s really important to teach you know to show people how to be a good host and how to be a good guest because you don’t want the highest to abuse the time from the guest. You don’t want be laxed day and not you know providing what they need. And then you’re right, there’s no money exchanged hands that they just paid to our platform a small user fee which works out less than a thousand dollars a year.  Our previous model that includes all of the aspects of the security, the safety. Worked out to like $2 a day or something. It’s crazy.

Janet Beckers: Fantastic yeah. I love that idea. Because that was going to be my next question because I’m sure everybody else is thinking about this. “okay. Nobody’s exchanging money here. How are you making money from this?” And so that’s the way that you’re working is that both parties pay a small fee which are two dollars a day is just absolutely nothing for what they’re going to be getting in return. So a lot of I love the idea. You have mentioned a few times Australia. So is this an Australian-only business that you’ve launched or what’s your plans?

Ludwina Dautovic: So I’m an Australian owned company. And that’s important I think people say it’s very important to me. We have. I’ll just give you a bit of framework. We’ve been testing the model over the last couple years and yeah we’ve had a whole lot of media. Last year we had the case studies operating and we’re about to raise capital year which I know we’re going to talk about seeing and so we’re just about to launch our next iteration of our tech platform which is really exciting which will automate everything. But what we’ve found in the process over the last couple of years while we’ve had people be able to register is that we have registrations in 34 countries and I know it’s crazy crazy. So it’s proving to us obviously and this was our intention from the start to to expand internationally but of course I know Australia very well so I wanted to test the model in Australia with Australian laws and an Australian Team before we expand. But what we’ve done with this new platform is that we’ve we’ve built it so that it’s easily scalable internationally and that’s the most important thing. So we’re looking at not just where we want to be in a year but two years five years down the track.

Janet Beckers: Oh absolutely because I imagine this is the kind of thing that would be. This is can be worldwide. I don’t know how many times I’ve watched case study videos from very very different countries where it’s talked about young people living with old people and the big difference that it’s made to. Their happiness for both parties. And this is one thing that’s really been top of my mind I suppose because I have you know an elderly parents and I have children who, I’ve got one starting uni this year. So that’s something that I really noted and it is worldwide. This is – I love the idea that what you’ve created is sure. It has very sound business model behind it but also the difference that this can be making to people’s lives is just huge. Absolutely huge. And so before we get on to the finance side of it, I just want to talk to you a little bit about that social impact behind that because I know this is one of the things that we talked about quite a bit when we were just catching up together and I was going man, I got to interview you on this. Was, you know, why? why this particular model for you? Why is why are you passionate about this?

Ludwina Dautovic: Janet it’s one of those stories that you know my husband and I were just living his life for years and it was just something that organically occurred for me when it came to the point of conversation where we realised that did you know this and if you hear people say five or more times it’s a good idea, probably is. And so that’s how it began and I read the point you know kids just like time debt free remortgage to house put in 300 grand of our own money for the first 2 years. And you know but what we realised, we didn’t realise this at the start but once we started to expand the idea and look at it beyond our own experience people kept saying exactly what you’ve just said and the difference it’s going to make. And Social Impact is something that in the last 12 months has been a massive conversation in the marketplace. And you know as well as I do if you can be right on the cusp of when the right time is then you’re at the right time if you too well you’re too early too late to like right now the conversation is about social impact. Very much so and you know the millennial generation are really looking at ways to minimise wastage too. They want to be in rest of their lives to have a house. They want more flexibility in terms of how they work and how they live and they want to experience life now, not later as our generation was more likely to do with it. You know the great Australian dream of owning a home. So they’re really pushing this whole sharing economy and social impact space and I think anybody who can really understand the business and understand that instead of complaining or whingeing about how different the millennials are really look at the value that they’re contributing to how they’re changing the world and social impact is one of them. So looking at you know if you’re coming up or developing a business idea, how can it change the world and how can you make money out of it? We’re definitely a multimillion dollar concept. We’re not ashamed of that but we’re doing it with a very low barrier to entry. making Sure we have an impact which will make it viral socially which is what we want and we want to help as many people as possible and have what we call exchange stories shared so that other people can see that and that is the that’s where the economy is heading really is not just about big businesses or about wasting money on them. The middle management it’s you know everyday people now have access to be able to develop an idea even without any money like we had our house which was an asset at the time are we at the age of 50 dare to use it. But I personally believe that unless you get it back yourself nobody else. You shouldn’t ask anyone else to but you know there are lots of different ways that we can access and people even in my age group who are finding themselves out of the workplace but we’ve got lots of experience great ideas they’ve got an acid house there you can actually fund something and get started and make a massive difference. Give yourself a future. There’s just so much that’s available to us now. Like at how tech has changed since you and I started.

Janet Beckers: He’s having trouble The remote control of the telly.

Ludwina Dautovic: That Keeps it full.

Janet Beckers: I just love that concept that you’ve just talked about whingeing about the millennials, look at the change that they’re creating in our economy and really really embrace it. That’s a really really positive point. Now let’s look at you mentioned about you know you have an asset so you just moved and were backing yourself. So I love that you make that point if you’re not going back yourself, why should you expect anybody else to back you. So let’s move over to the some how tos here for people because one of the things that does you know if you’re building a big concept business like Ludwina is, you know, there’s going to be huge needs for outlays of infrastructure for creating the infrastructure for creating of the legal side. There Is a lot of big numbers that happen there. But even if what you’re creating is not going to be on this scale but still requires that there is going to have to be you know you’re going to have to get resources together. So there’s a few different ways that you can be creative around doing that. I loved when I was talking to you Ludwina before here about how you went about doing that. So if we have a talk now about the different ways that you can be raising funding to be able to finance your business and your launch and let’s talk about how your experience with that and have you then took control of that scenario? So over to you, baby.

Ludwina Dautovic: That was very interesting. So I’ve invested in five tech companies over the last five or six years and I’ve worked very closely with a lot of CEOs develop lots relationships. Learnt and understood you know what it means to raise capital, went to shareholder update meetings. I really absorb myself in the process and I’m very fortunate that I’ve got two incredible advisors who are both in this capital raising space. So I thought I had a I thought I had it I thought yep, I’ll be investor-ready which is a first step. You have to be ready now but all of it really to be it’s a tough one in and of itself.

Ludwina Dautovic: But once you are ready and you’ve got a 10-minute pitch down which that in and of itself again is another that’s a big one. The traditional way generally of pitching is getting in front of the crowd as you know investors and. There’s a number of different ways you can do that. You can pay it to be at an event pitch and then they get the people in the room. I was fortunate to have been invited into a number of boardrooms with investors from the people that were running that investment group near me and I’d been vouched for. I was in front of 400 people once at the Hilton Hotel in Sydney. And it was really interesting I had a lot of people come out to me and say what a great idea this is. You know, know I’d love to have you to come back to us when you’re in round two. And it was just like great idea you become back to when you’ve got this dismissed. And I swear I was just thinking today when I was riding my bike is one thing I think they had I’d say 50 plus rejections.

Janet Beckers: Oh truly.

Ludwina Dautovic: In terms of a nice polite you know great idea but to me it’s just as much saying you know, “no not now”. And then then I’m thinking well why would I come back to you in round two because whoever is going to invest me in round one they’re gonna get first deets in round two. So the whole idea was really new to me. I also realised that the traditional VC funds and the way that the whole investment world set up the majority of the investors that I was in front of were more interested in investing what was above the ground in property or something solid and real for what was below-the ground. Right.

Janet Beckers: Okay.

Ludwina Dautovic: And the sharing economy generally don’t own things because we’re sharing underutilised resources that already exist. So. It was challenging for them to get the value in the assets around the company and that was a challenge and that I had to sort of look at. So after about eight months and I don’t like to lose so I’m still trying to figure out a way that I could get the capital because we were running out of money like we had a limit on what we could afford to spend and were running out. And so I decided well you know my team kept reminding me you’re all about food, dinner at your house, company, embracing People. Why don’t you just do it in a way that you would? I said yeah let’s do it in a pub. So I had a righteous fit that we the honey buyer in South Melbourne I have to mention that because David which is wonderful supporter of businesses and the room could only fit 120 and we had 150 show up. It was crazy outside. We have celebrities and people from government and industry leaders. I had someone from South Australian Government fly up to speak. We had there was (name?). We had talked Jim Minnefee from the Grattan Institute the policy makers. He came and opened the night we had made some of its Facebook. We had someone from property. It was just crazy like the support that I’ve got in terms of speakers. We had a panel and then when I gave my presentation I had 30 minutes because it was my party.

Janet Beckers: Yes. “My Party.”.

Ludwina Dautovic: And so I was able to really share the whole social impact not just about the numbers and the company structure. And that’s one thing that’s typically required in that 10 minute pitch. And what happened was I invited people to that event who’d been following me over the previous year and included some VC funders and some people who were just recently starting to find out who I was and literally overnight I had four invitations to have meetings with funders that wanted to fund me.

Janet Beckers: Fantastic. The thing I love about this is there’s… There’s really three things that for me are really important lessons for people who are listening is number one. I really like the idea that you went from you go into their place so they were holding the party they had the position of power. I mean they’ve got money so they’ve got power but you are then going to their place. You have a set amount of time they you and you were the one leading. So that was kind of setting up you know you’re in control of everything which would be the norm and I really like what you did. “All right well I’m throwing the party. This is our place. We’re just taking everything. We’re not we’re just going to be setting the scene and they are being invited”. It’s a very very different dynamic to be able to do that. So that was number one. You were changing that power dynamic. Then Number two is really looking at “what do I do well” and you are a very hospitable person. Every business model you’ve done has been around making people welcome and creating some kind of sense of event. So looking at what you naturally do very very well because that’s what’s going to take off. So how can you use whatever you naturally do well and use it in that situation for other people when they’ve done something completely different. But I like you know drawing on that. And number three and this is really really powerful because this is what works well for selling anything is you’ve got to share the story. You’ve Got to share the passion you’ve got to be willing to get up there it’s talk from the heart and share stories and you create a situation where you do that and look at the result that you got from having you know 50 rejections to having four invitations. I mean that is- those are really important lessons I think for people who are listening here no matter what you’re looking at raising the funds for. So is there anything else that you’d like to share in lessons on ways of being able to raise that finance with people things that are going to help them.

Ludwina Dautovic: And as I mentioned before we’re in a very interesting time right now because people are starting to question not just in the investment space but in business in general. What’s the- what’s the use of the middle man? You know what is all this middle stuff that’s going on that is causing things to cost a whole lot more.

Janet Beckers: Yeah right.

Ludwina Dautovic: Yes because of technology. It must be the delivery man doorbell. To deliver that delivery that day. You know there’s a number of different ways that you know investors are not necessarily. Wealthy people. Investors could be you and I. And the reason I say that is because of platforms like IndieGoGo for example one that allows everyday people doing this but someone has got a concept or an idea can present that and then is crowdsourcing in some way of crowdfunding and what the beautiful thing is happening. I don’t know too much about this I’ve only just started to recently hear about it. Is that ASIC are changing the laws in terms of being able to source for capital raising. So that means it’s opening up the door now for everyday people and excluding the need for getting to the whoever is a gatekeeper or the decision maker behind the fund to be able to get access to funding. So as I said I don’t know a whole lot about it so I think by anyone’s you know I did some research on it but. There are limits in terms of how many shareholders we can have. It’s a private company for example. When you when you’re capital raising. Publicly Listed company, it’s very different from where a private company. So if we want to raise more you know have more shareholders than the allocated amount then we have to change the structure of the company but because of that how things are shifting at the moment, it means that you can have to be careful. I don’t know too much but I was just listening to a podcast this morning actually about the guy who started IndieGoGo and I really encourage people to consider that there are other ways that you can raise capital. You can do what I did and have your own party and invite people who know you but I still have to you know be in front of all those people in the previous eight months to invite them to come and to hear about The Room Exchange.

Janet Beckers: Good Points.

Ludwina Dautovic: And I still have to have the media. So I still recommend that you do go out and pitch but just don’t feel that it’s the only way to do it. The other thing I think it’s also important to let people know is that this whole startup space although it’s been around for a while it’s actually very, it’s becoming this sort of I guess is world on its own. And within anything that’s sort of new and vibrant people get excited about, there’s a lot of opportunities for people to be misled and also perhaps charged for things that they may not require. So if I can say anything to round this up is that the most important thing that has got me through this is having the right advisors who have experience in this industry and who have my heart and my and my life they hold that very dear to them right. It’s not their own personal gain although they will gain from it. But it’s about making sure that I’m looked after and then I’ve got these people, these two guys that I can run all these decisions past. And It’s not just them. it’s My marketing team, my PR team, my you know my personal assistant, my creative team. We have 15 other tech company. Everyone is working on The Room Exchange is around 15 or 20 people. It’s massive and all of those people have got that holding me very dear to them and making sure that I’m okay and that perhaps all of my decisions, I’ve run past all my decisions by them. And that’s really important and that has only been made about 60 grands worth of mistakes which is pretty silly.

Janet Beckers: That’s pretty cool, actually. I’ve made a lot more than that in the past.

Ludwina Dautovic: Anyway with my business, that was when we first started it was my own money. But but yeah it was you know it could have been worse but I’m glad I learnt that then so it’s not my investors’ money now and I’ve got this amazing team of people made because every dollar I spend is money that people have worked hard for, given me in faith, to turn that into something profitable. And there’s a massive responsibility that I can’t blow that all out.

Janet Beckers: That is such a fantastic way to wrap up and I love how you have brought every single thing back to people. You know people the people who are investing in you and supporting you love your story and they’re supporting you. But it’s a really good thing to remember that when you are looking for investors whether they are putting in just a small amount and there’s a lot of them something like Indiegogo or whether you’ve got people who are going to invest a lump sum amount of money or their time through the mentoring. Cool. And I have worked hard and they are showing faith in you. So I think that that is a really beautiful way to be able to finish this and it really ties in with who I know you are, which is always very much about people and about caring and creating that lovely little, you know, huddle around you. So which is why I know that you Well this is already launched and it’s going to continue to actually reach those goals so I’m very very excited for you. So for people who are listening that would like to know more about you and to contact you to find out about how they can get involved – What’s the best thing for them to do?

Ludwina Dautovic: Well if you want to contact me directly, the best way would be to LinkedIn. And Janet will probably have my name written somewhere. The Room Xchange is letter X-change it’s not E so the room letter X-change Dot com (theroomxchange.com) Is our Web site. @theroomxchange on all the social media platforms. I’d love for you to support us by jumping over there. We’ve got some pretty exciting stuff coming up with the next stage of our tech platform being launched in a few weeks and anything if you want to have a conversation with me about potential partnerships or if you’re curious about becoming a host or a guest, just leave a message on Facebook or on LinkedIn and we’ll be in touch.

Janet Beckers: Absolutely. And for people who are listening to this through the podcast if you come over to the Website where this episode is I’ll have always links there for you so that you can just link straight over go and see Ludwina. And one of the things I ask you to do is go and take action this week. So from what we’ve been learning here, action steps that I can see that you can be taking is looking at, you know, what sort of resources do you need for your business to take it to the next level. Is that something that you can be doing funding? So number one, looking at. Number Two is have a look: what can you do yourself? Like Ludwina said, said if you’re not going to willing to invest in this yourself and that investment is going to be your time and energy as much as it’s going to be your money, why expect anybody else to? And then look at now about getting investor-ready and whether that’s going to be on a Website whether that’s going to be pitching whatever it’s going to be, being investor-ready and I loved how Ludwina said it it’s all about relationships. So don’t try and dive straight in there and see I’m just going to put something up on IndieGoGo and make all my money or contact people. You’ve got to nurture those relationships because that is where the long-term investment and growth in your business is going to happen. So if you can take action on those points, and when you take action, come back here. Share on with us. And one of the most rewarding things for Ludwina and myself is to hear from you about actions that you’ve taken from what we’ve shared. So please do that and contact Ludwina to let her know what kind of impact she’s had. Hey thank you, everybody for your time today and thank you so much. Ludwina’s got just one more point to share.

Ludwina Dautovic: I know, I can’t believe it. I didn’t mention it when I was talking but I want to give a massive thank you to Joe Galvez at Thundering Herd who were the fund that said yes to me.

Janet Beckers: Right.

Ludwina Dautovic: Really. Yeah because you know they they saw the value in this and I love those guys so much and it is wonderful to work with so thanks Joe Galvez, Thundering Herd. I hope that was okay, Janet.

Janet Beckers: Yeah that’s brilliant! And if you like, you can see- I will also include some links so you can go and check them out as well so we’ll put that there on our blog posts as well. So thanks you so much for your time Ludwina. Go get them, girlfriend. Bye!

Ludwina Dautovic: Bye!

4 Reasons To launch a New Podcast. And 2 Reasons Not To

4 Reasons To launch a New Podcast. And 2 Reasons Not To

In the beginning of 2018 I made a huge change in my business and changed my business brand from Wonderful Web Women to Romance Your Tribe. I also changed my business model and my content marketing strategy. It was a big year!

As part of this change, I decided to launch a new podcast called Romance Your Tribe Radio.

This is the 5th podcast I have published over the years, each for very different purposes and with different strategies.

Over here, in this episode of Romance Your Tribe Radio called “Why start your own Podcast”  I gave you a reality check on how much work actually IS involved and some tips from the trenches to simplify life for you so you aren’t so tied down.   Today, let’s look at the reasons YOU would launch a new podcast (and 2 reasons not to).

1. Become the Oprah of your industry

Position yourself as an expert through interviewing experts in your field.

You may not actually be well-known in your industry or you may just be starting out. But you are able to bask in the glory of who you interview. You are seen as an expert by association. You get to be the passionate reporter, which is what I did when I launched my business Wonderful Web Women (Romance Your Tribe evolved from that beautiful business).

Way back then podcasts weren’t around. So I interviewed experts and sent the recordings out via email and my member area (I know…. so retro). When podcasting became available I was able to repurpose those interviews as podcasts.

Both ways, I benefited from The Oprah Effect. I was totally new, I had no money, but I was very quickly seen as an expert because I was talking as experts. By doing interview podcasts, you very quickly position yourself as an expert.

Create contacts in industry with interviews

Podcasts are a wonderful way for you to start to build relationships with significant people in your industry. In fact, for me, it was one of the things that really launched my business.

These are people I ended up doing joint ventures with and gave me opportunities to present on stages. These people invited me to their weddings. It became a way of being able to know influential people in your industry.

The exact same thing will happen with you when you launch a new podcast.

2. Develop Trust and Credibility with Teaching Episodes

Show how clever you are with great teaching content (this episode is a great example).

Demonstrate what it is like to work with you

If you’re going to be the one who’s teaching or you have a co-host, it gives you the opportunity to demonstrate what it would be like to work with you. They can see the way you communicate or think.

Your audience gets to know who you are, what it’s like to work with you, and what you know. They get a feel of what it’s like to do a coaching program with you and make them want more. (Read: Buy in to your coaching programs.)

With the amount of knowledge and experience I’ve gained over the years I can share a lot of things without even touching on things I have in my paid programs so I don’t have to worry about cannibalising my paid programs through my podcast. You may very likely be in the same position..

Interview clients about the results they have achieved with you (Shine the light on them and bask in the reflected glow)

This is a great way to show off what you did with your clients and it’s better than a testimonial because they’re sharing their story. Your interviews don’t just have to be the experts. Shine the light on your wonderful clients and bask in the reflected glow.

In fact this entire podcast show Rising Stars Radio, is focused just on shining the light on my wonderful clients.

 

3. Produce regular, quality content for your marketing

Interview experts who create great content so you don’t have to come up with all the content ideas and research

By doing so, you don’t have to come up with all the content ideas and research. An advantage of the interview format is that you can continue to provide quality content to be able to attract new clients to you, develop a relationship with existing subscribers, and you continue your relationships.

You don’t have to think of content yourself because you’re talking with content experts.

Milk your podcast for other content.

You will have a system to routinely create content for your blog, newsletter, social media and other platforms

You can create blog posts, short articles, infographics, social media posts to provide content for numerous days/ weeks or even months, from just one episode (so milk it baby, milk it)

Create microcontent

You can use the short and sweet 3 minute video podcast technique to create 3 months of podcast content (and automate it) in less than a day. There is free training for you on this strategy over here at www.romanceyourtribe.com/videokickstart.

Leverage technology so you reach a wider audience

Use podcasting technology

It’s free, so every time you post your podcast audio or video on your blog it will automatically go to iTunes and all other podcast directories so you can leverage a wider audience.

You can see the list of the different podcast platforms I post the Romance Your Tribe Radio podcast over here.

Automate

You can use technology such as Zapier, a web-based service that allows you to integrate the web applications you use. So every episode will go to all your social media platforms without you having to do extra work.

2 Reasons NOT to launch a new podcast

Still have doubt on why start your own podcast? Let’s talk about how you can work around it.

“It’s a lot of work”

1. Systemise and Delegate

Don’t do everything yourself. I create systems around communication with experts, recording and editing, publishing and promoting. All I have to do is choose topics and experts to invite, turn up to record the interview via Zoom, then review the blog posts and articles so they have my personal touch.   Everything is done by virtual assistants who follow my procedures.

It does NOT dominate my life.

2. Go for short and sweet

You can do short and sweet 3 minute episodes like I did with Wonderful Web TV for over 4 years. I have many clients who use this system now and many of those used this strategy to launch a new business and create visibility quite quickly.

The system I created around this meant I only had to invest 1 day every 3 months to film and delegate a consistent, high ranking video podcast.

I teach this for free over at www.romanceyourtribe.com/videokickstart.

“It’s a lot of work”

Why launch a new  podcast when it’s going to be a big commitment?

2. Launch a limited episode series (and include the interviews in a book)

You can also take from what I did when I was working on my book Romance Your Tribe Online. As part of my book, I wanted to include case studies and interviews. Then I thought: If I’m going to put them in my book, I might as well record them in a format that would make sense for a podcast. When the book went live, the podcast also went live.

3. Choose your own podcast frequency  


You don’t have to publish your own podcast weekly or the same way everyone else is doing it. Figure out what outcome you want from it and think of the format that would be the best way for you to achieve that outcome.

You’re in control baby.

Finally, leverage everything. Milk your podcast so all this time and commitment would be worth it.

Do you plan to launch a new podcast?

If you do I’d love to hear from you. Share below the topic and format that feels right for your new podcast. And if you already have a podcast, feel free to share a link to it in the comments below and, importantly, share some insights with other readers about your experience.

Why Start Your Own Podcast?

Why Start Your Own Podcast?

In this week’s podcast I answer the question: why start your own podcast?

Maybe you have “Start Your Own Podcast” on your wishlist or possibly your should-do list.

But you have a “but”.

And if that “but” is it’s so much work, or who am I even to do this, or how do I even start, then you’ll love this episode because I answer all those questions.

This is the 5th podcast I have published over the years, each for very different purposes and strategies.

I give you a reality check on how much work actually IS involved and some tips from the trenches to simplify life for you so you aren’t so tied down.

So grab your notebook for a podcast about podcasting 🙂

This episode is total teaching content (with a few stories thrown in) and you can make an informed decision if podcasting is for you and if so, what type.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

  • We look at what a podcast actually is and the different types you can have
  • I mention Oprah….. you can’t talk about podcasting without mentioning The Oprah Effect
  • We look at influence and creating relationships with people in your industry
  • I detail a few ways to show how clever you are and build authority with ease.
  • Content marketing and clever ways to create awesome content for your podcast
  • Automation… the secret to having a life
  • Reality check – actually how much work does it take anyway?
  • How to stop a podcast taking over your life

Read The Transcript Here

Hello and welcome its Janet Beckers here and you are listening to Romance Your Tribe Radio podcast. And today on the podcast our topic is all about podcasting. Why would you want to start your own podcast anyway?

So If you’ve been thinking for a while, it may be on your wish list that, you know what, I’m going to start a podcast one day. Or you may be having it on your “I should do list” of your, you know, I really should do a podcast BUT… and if that but is it looks like so much work. You know, who am I to do this? How do I even start? Well we’re going to cover some of those things today for you. So if that sounds like you you’re really going to enjoy today’s episode, because we going to dive into what can you really realistically expect as outcomes from actually launching a podcast. And then we’re going to do a bit of a reality check on what’s involved in running a podcast, because it is a lot of work.

I’m going to also share with you some things where, you know what, you want to run a podcast but you want to have all of that commitment or you don’t want to have as much work, you don’t have to spend as much time on it. I’m going to share with you a couple of quite clever things that you can be doing that allow you to do some podcasting without having to get tied down so much with that.

So we get to look at those different options and what kind of outcome she can expect from those. Those are possibilities that you can do with your podcasting. How does it sound to you?

And Along the way I’ll share a few stories with you of my experience with podcasting because it’s something that I have been doing in different forms for quite a few years now and helping a lot of my clients to launch their own podcast and get really good results with them. So we are going to be able to have a look at some of that as well. Let’s get started! 

First of all, what is a podcast? Now, really, a podcast, if you think about your typical podcast you might go over the iTunes which is the most common podcasting platform but you could be over on Google Play, you could be on Stitcher, you could be on any of the Android apps. Really, a podcast is a way for you to be able to listen or watch on video, you know, audio files or video files on demand and they get released on regular intervals and you can go back and listen to all the past ones and you’re just getting other formats so it is easy for you to be able to consume. So really that’s all podcast is. Is either a video or an audio that you get to listen to and it’s produced regularly and you can be listening or watching it in lots of different places. You might be watching it on iTunes you might be watching it, if it’s a video, you might also be watching it on YouTube. You could be seeing them on social media and very likely you will also be seeing it on a blog. So that’s what a podcast is.

[The rest of transcript will be added soon!]

Coaching Hot Seat: The Most Profitable Clients Exercise For a Health Business

Coaching Hot Seat: The Most Profitable Clients Exercise For a Health Business

Hi! I have an unusual podcast episode for you this week as I’m sharing the recording of a live coaching hotseat I did with one of the members of our free Romance Your Tribe Facebook Group. The results were not what we first expected.

Gail Bennell is a Speech Pathologist who has used the Attract Your Tribe System to build a booked-out private practice from scratch. She is now ready to take on her next challenge which is a coaching and consulting business helping other health professionals in private practice to do what she has done.

In this session I show how to use the 4 Quadrant Profitable Avatar exercise to get super clear on who her most profitable clients will be (this surprised her and also scared her!). We also could quickly see which type of service packages, and prices will be most attractive for these ideal clients (this really scared her!).

I love Gail’s willingness to be open and vulnerable with you on this call. I’m sure you’ll relate to what she shares and also be inspired by how she moves through the feeling of scarecited and takes action.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

  • I share a simple diagram to explain how the Profitable Avatar Exercise works.
  • You can get detailed training on this for free for just a few more days over here at the Attract Your Tribe Free Workshop
  • Gail has 2 possible business opportunities. We talk about how to choose which one will be the best for her.
  • We talk about the Transformational Journey Gail takes her clients on.
  • We identify the 2 variables core to Gail’s clients transformation
  • We profile the 4 types of clients she could work with and Gail gives us insight into each of these client types.
  • We identify the ones that are LEAST likely to be profitable (the ones she expected to be the most popular!)
  • We nailed the 2 types that are highly motivated to get Gail’s help and discovered they are the ones who actually prefer high-ticket programs
  • It was super-clear what marketing message to use for these clients and which one will turn them away.
  • Then….. well we talked about scarecited and stepping up because Gail is AMAZING

Action Points

1. Go to The Attract Your Tribe FREE Workshop while it is still open.
2. See if you can do the Profitable Avatar Exercise in your own business
3. Come over to the Romance Your Tribe FREE Facebook group and share your results and ah ha’s
4. Leave a comment for Gail below

Read The Transcript Here

Janet Beckers: Hello everybody. Janet Beckers here with gorgeous gorgeous Gail Benell. Now I do hope that you can hear us okay because what we’re doing is we’re using Zoom software to go into Facebook live so it’s always a little bit sort of not quite sure if it’s working okay. So if you can see us, I would be really really grateful if you could say hello and I shall also attempt to try and be here online. So that I can I can watch it all and see if I can manage you. Alright. It’s not working so well but here we go. Alright, done. Alright so sorry about that. Hello everybody. Beautiful to see you here. And let me first of all welcome you to the gorgeous Gail Benell. Hi Gail.

Gail Bennell: Hi guys!

Janet Beckers: That’s good. So I asked Gail to come along today because I find one of the best ways to be able to demonstrate how does a particular exercise work really well is to actually just hot seat and to demonstrate it with somebody so Gail and I have done no preparation on this. It’s not as if where… We worked out beforehand everything we’re going to say and what the activities are. It was really a matter of me sending Gail a message about an hour or so ago and going “Oy, you want a free hot seat?”. And so and to tell you the truth, that is me in my happy place. Because I am really happy when I am put in the situation where you know what, just put me on the spot let me see what I can do or what I can help you with. So that’s my happy place. So before we start on the hot seat, what I will do is go and I’m gonna show you a little bit of a brief teaching on the exercise that I’m going to be working with Gail on. Now if you haven’t joined us in the free workshops that I’ve got happening at the moment, The Attract Your Tribe Workshop. Number one is “why not?”. So if you haven’t you go to romance your tribe dot com forward slash A Y T workshop, which stands for Attract Your Tribe workshop. I’ll put the links down in here when we’re finished. But in Lesson number two, I teach you how to get super super duper clear on who is the absolute dream client because what is really easy to do is to think you’re targeting the ideal client and they look really really similar to a group of people that could all be your ideal client. But there’s usually going to be one that is the most profitable and that’s what you want to make sure that you put all of your marketing and your program packages for. And there’s usually only one that looks really really good, but if you target them you’re gonna go broke. And broken in an ice in a slow painful way that you don’t,you know, one of those things like cut by a thousand – bleeding to death by a thousand cuts or whatever the cliche is. So we want to make sure that that doesn’t happen. So Gail, You’ve done the profitable Avatar exercise on your existing business. Haven’t you?

Gail Bennell: Yes I have. I have.

Janet Beckers:  And and we’ve actually done a workshop together. And it was really really helpful.

Gail Bennell: Yeah I know the concept and it’s something that I come back to every time I re-strategize where I’m going or think when I’ve leveled up to do another audience, which is exactly where I am right now.

Janet Beckers: Yes.

Gail Bennell: It’s really good to get clear and get your support to guide me through it. I’m exactly where I should be focusing on my messaging and my marketing and step forward for me to get the best results for my clients.

Janet Beckers: Yeah and that’s actually the reason why I invited you, Gail. Because I knew that, you know, excitingly – you know when you started you know when I first met you and when we first started you know you were doing my Shine program and other programs. And you were an employee, weren’t you? Which was, you know. And so over time yeah you know.

Gail Bennell: Yeah.

Janet Beckers: So what’s with that current business now, just so people have got an idea of your progress in just a couple of years… So what is that business doing now and why are you looking at this other business?

Gail Bennell: So I started my business offerings helping parents who had children that have disabilities and can’t speak for some reason. And then I transitioned to working face to face with parents and clients who can’t communicate because of a disability. And I’ve been even moved to state and move the whole business interstate, which helped me develop some more online, one to one, sort of appointments with people. So I really focused in on that. But over the years I’ve become a bit of a, well, a go-to person for NDIS transitioning stuff, which is the National Disability Insurance Scheme, that’s helping people with disabilities and all the other private practitioners that are starting their own business because of that. And so there’s all these amazing opportunities with the shift in the environment, the operating environment, where people just keep coming to me and asking for help constantly about what they should be doing in their business to prepare for the NDIS. And then wrote to me for advice about helping people communicate who don’t have spoken words. So I’ve kind of got these two markets that really want my help and keep asking me help. Well the problem to start is, which ones should I focus on first?

Janet Beckers: Yeah and that’s that’s a really, you know, this is a problem that a lot of people will end up having. Like, quite often when you first starting out in business, you don’t realise how many opportunities there are out there for you. And so when you started your business when you started as an employee, you started getting part time, you went full time, and then now that one is booked out. So you can you know it can’t grow you any further. You can keep on going in there. but then you’ve got to change things in order to grow. And that’s okay. You could keep on going down that track. But the thing is, once you start getting a track record, once you start getting results, that’s when you see that there are all these opportunities out there. And you have to be really strategic about which of those opportunities you take because quite often when you first start out you go, “Oh my God, there’s an opportunity! I’m going for it” Because you may not have that many opportunities but once you start building up a track record like you have, there are more opportunities than you can possibly take. And so that’s number one lesson, is just because you can do something, doesn’t mean you have to. So and this is a really really tough one because you know, you can see, and once you get to your level where you’ve been taking a lot of action, you know you’ve just you know learnt so much being such an action taker in a beautiful methodical way actually, and so you know that you know what you gotta do. So you know you can apply those processes to any of those businesses and they would work. At making that choice. So I mean that’s a big big thing for us to be able to do on this call but what we’ll do in here is we’re going to work through the exercise on one of those but what you would really want to do is number one is, look at putting this exercise to both of those opportunities and then also thinking about, really strategically: Okay, where’s the next level go once I’ve met this initial need for this particular market? Like, how can I then expand my business to either make me go out of it, so can I trade up mini-mes and will there be enough demand for mini-mes, or is this something that will be meeting the need of a certain number of people, but not necessarily something that’s scableable? So just with that particular question before we dive into the exercise for you, Gail. You’ve got the the one side where you’ve actually got practitioners who are also speech pathologists who are looking at specializing, you know, really getting the skills that you get results within your clients, which is why you’ve done so well. One of the reasons. So there’s them. or the other side is people who could be speech pathologists they could also be in any health field who were going, “I want to do what you did. I’ll have what she’s having or I’ll have the waiting list names.” Out of those two, which ones can you see just on that scenario of, “can I scale it up? Or am I going to be needing an initial need to start with?” With either of those, can you see, you know, what’s your initial reaction to that?

Gail Bennell: Yeah. Well they’ve both got the potential to scale up, at least for me, and one feels really easy. I don’t know. I should take the path of least resistance or jump into the deep end.

Janet Beckers: Right. Ah there we go. So we’re looking for the scare-cited one. So, which is the one of least resistance? We’ve got some dodgy connection happening here. Which is, so for you, Gail, which is the one that you’re saying is easy and which is the scare-cited one.

Gail Bennell: Probably just to and get the practical experiences just to hold more clients in a particular area. The scary one is helping business owners grow their business. Because I feel like, I still feel like I learned even though I’m doing pretty well.

Janet Beckers: Yeah. That’s really interesting. So I mean both of those could possibly work but you can’t do both at once. So you’ll have to make that choice. And so with both of those, comes, if you go on one path it’s not just or I’ll do this and I’ll do the other one later. There is also opportunity costs that comes with that. And so you know so there’s making that decision will be more than we can do on this call. But there are certainly things that you need to be looking at. Like which is the one that number one is you know that you can do easily that there is definitely a market is easy for you to get them. And then the other sides of it that come is does it feed your soul? Does it give you joy? Because you already have an existing business so it’s not as if you’re going, “Right. I’ve got to do this because that’s going to get me so I can quit my job.” You know, or something like that. It’s, so, now you’re out you’re in the fortunate position where you go “Well you know what if you’re going to go into the next step which is not just me working, you know, me-to-clients which is going to go me-to-practitioners, which is the way that, for me, feeds my soul? So for the moment you know because you thought you’re at that position now you don’t have to go down.

Gail Bennell: We’ll do the business one today because I already have a program serving them so I can.

Janet Beckers: Excellent.

Gail Bennell: Work at getting this out to them so that the right people can get the information they need to-

Janet Beckers: Yeah. Yeah. And I can tell you here and now when it comes to being a larger market to be able to serve and a market where people can see the, um, they can see the benefits so they are more likely to spend the money is is going to a the second market which is helping them to be able to grow their businesses. Will all, will be the one that’s probably going to have a larger market and will probably be easier to invest in high priced programs. Or it can be very difficult to get somebody who’s going to be investing in what will end up being a skill or a qualification, in a way. Harder to get them to invest thousands or tens of thousands of dollars as a median. So the other one does have that potential to be able to make your business grow faster. So let’s have a look at that one. And so one thing that I’ve just what he wanted something that Gail said that I know at that time I’m just I’m if I’m looking down it’s because I’m just looking here for comments on my phone. One thing that Gail said is about you know it’s scary because I haven’t been doing it for long enough or whatever it is, there’s… I can tell you, Gail, that your results speak for you. So if you stick with “This is what I have done and I’m teaching what I have done and sure these other really really clever things out there that you can be doing but you know what I’m teaching you what worked for me and it worked”, that has integrity. And you can remind yourself you know what I got those results, you know. So that’s a really nice way if you ever feel yourself being intimidated by there are so many other people who know all this stuff and there’s so much I don’t know, remind yourself of that. Because I already know you totally, you will totally rock this space. Now, let’s go and I’m going to share my screen first just to do a quick teaching so people know what we’re up to. And… This is the one I want. Okay. So hopefully, you can see my slides here. So what we’ve got here is the Profitable Avatar Exercise. And just in short what we’re doing this is a unique exercise that I’ve developed over years and it works. And it’s so much easier if you’ve got somebody like me that’s done so many of them. We can nail this. And it’s, you can definitely do it yourself. It’s one of those things I teach you how to do it numerous times for yourself. But it really helps having somebody else that’s going to be doing with you. So what we want to do is we will be looking at two variables. Now, I teach this in detailing the lessons in the Attract Your Tribe program, in Lesson number two, I go exact I go in detail exactly how you need to do this so this is just a quick summary. We look for these two variables and the important thing is these are variables that from one point to another is part of the transitional journey that your client goes on. And so we’re looking at two. Very often one of these will be an external thing like actions, proof of results, perhaps. And another one will very often be an internal thing that is got to do with them either education or changing their mindset. Not always but that’s a good way for you to remember to get to work these out and then we’re going to have a look here at four potential avatars and they fit on this graph. Now what we’ll do is I’ll stop sharing and I’ll go back to Gail because we’re going to first of all work out what is the transitional journey she takes people on. And we’re going to work out these two variables. Then we will come back to this graph and we will plug them in. So stopping the share. Back to Gail baby. All right. Did I just call you Claire?

Gail Bennell: No.

Janet Beckers: No I just had this awful feeling that I called Claire. It’s alright. Right. All right Gail. So the transitional journey that you take your clients on. So when they start point A to Point B if you’ve got them at point A, what is where are they starting and where are they aspiring and going to be that you helped them with?

Gail Bennell: So starting, feeling really overwhelmed. And they’re working, probably, at some stage in business so maybe just starting out working for themselves or they’d be doing it a little bit. But this species in helping us not taught business skills. Which will all have been amazing clinicians.

Janet Beckers: Right.

Gail Bennell: It is just something that, feels so foreign as well.

Janet Beckers: We’ve lost you. You frozen on us.

Gail Bennell: So you have an insider.

Janet Beckers: Yes layback now.

Gail Bennell: Fantastic. So an end stage is they are not feeling overwhelmed. And not working nights and weekends trying to do the stuff while making money doing the clinical stuff and serving clients. And they’re getting their life back.

Janet Beckers: Right.

Gail Bennell: They’re not feeling so stressed.

Janet Beckers: That’s really good ’cause I think what I can see here is we have two potential paths here.

Gail Bennell: Okay.

Janet Beckers: Because one of the things is going to be the result. So if you’ve got somebody that they’re coming to you and they could have no clients or they might only just have a few. Or they could be like when you started out that you were an employee going, “How do you actually start building my own business? Where are we going to get my first clients from?” So it could be that there… and this is what I was talking about an internal and external. So their external might be “I’ve got no clients and they’re, at the end of the result, is you know what, “I’ve got, I’ve got a full what they call the booking or a calendar or a book out.” What would be the terminology?

Gail Bennell: Caseload.

Janet Beckers: Caseload. They’ve got a full caseload of clients in their business so that could be what they could see as like an external outcome but then the other side that we have of that is their skills to be able to manage that business in a way that is calm I guess. So a way to be able to grow that business that is not burning out that they’re that they’re in control.

Janet Beckers: So if we have to play with that is… The thing I find with doing this exercise is we want to play with a couple of variables because sometimes we’ll do the first variables and we’ll try it out and get yes not quite right then we’ll then we’ll play around quite often you don’t nail it in the first go. But let’s go and have a look and see what that would look like if we use those two variables. I haven’t, we haven’t quite worked out the wording on that sort of more tangental but it’s really going to do with their knowledge and their skills to be able to go on on how to run a business. Simply. Simply, or simplified for themselves. Energy. So let’s just go. I’m going to share my screen because this really helps with the visual now is… Where are we. Where is my slide… Okay, hre it is. So if we have a down here let’s put down on the bottom one that this is, you know, their caseload. How successful is that business, basically. So it just can’t do with caseload but it’s also to do with profitable caseload you know because they could very well be really flat out that they’re charging you know they’ve got everybody on Medicare or whatever it is. They’re not charge what they work. So this is a profitable business. So at the top it’s profitable business and down the end, you know at the very beginning, it may be no money. So it can be a real danger to go on a number of clients you’ve got but let’s make it so that they’re the amount of money that they’re making. We’ll have a look at that. So if we put that down the bottom so the people who are right on the left, you know, they’re not making any money yet. And the people on the right yes they’re full. They’re bringing in the money. They really can’t have any more clients that are coming through that. Now if we have a look over here on the top 1. Let’s do that to do with their you know their processes in their business that allow their businesses to run efficiently and effectively. So they have a life. So down the bottom here are they really don’t know much at all and the people who are up at the top they’ve got some really really good processes. So let’s have a look and we’ll plug those in. So if we have number one. This is probably a newbie they don’t have any clients yet and they don’t have any processes and they probably don’t know where to start. So that’s number one. Number two, now this is an interesting one. This is your “Burn outs”, I would say. So these could be the people who are really you know if they’ve got a lot of clients. They could be really really busy and really full. But these are the ones, when you were describing, Gail, that they’re burning out. They’re working the weekends. Is that a lot of people who you find that you work with?

Gail Benell: Yeah they’re doing nights and the family just holds them back really. It’s between seeing their kids and keeping up with the business.

Janet Beckers: Yeah yeah. Excellent. So that’s those ones there. Now let’s have a look at the other two. Number three is an interesting one because they might know it all. What then might have a lot of processes and they’ve learnt all of that sort of stuff. But something is holding them back. Maybe their business hasn’t started. They may have only just started. So they need help to get going. Or maybe they know all this stuff but they haven’t got the confidence.

Gail Benell: There’s a lot of people that spend a lot of time investing in setting up the business getting everything right and perfect and everything. you know, all the ducks aligned. So that you know the business is ready for that clock, but not spending the time attracting clients.

Janet Beckers: Yeah right. So I tell you what that is. That is the perfect Procrastination, isn’t it? That, you know, I’m just gonna get my procedure manual perfect and then I’ll go into the marketing because you know, I want to keep up with all the clients coming in. If only so yeah. So that’s definitely one set so they really going to be needing a lot of help with mindset stuff here. Or actually get them happening. Number four. Now these are people that are really busy and they’ve got the systems in place now. Sometimes number four, you go: Well these are people who have got it all together. What do they need me for?? But these could also be people now wanting to move themselves out of the business. They might be wanting to bring on partners they might be wanting to expand and so they’re going to need some help. because as you go to the next expansion level, very often what will happen if you’ll drop back into some kind of chaos because you know the main person might have to go flat out training other people or picking up slack.

Gail Benell: You know what people really struggle with? Their business is really busy but they’re still, you know, seeing clients and they’re taking on staff as well but they don’t really have the time to support staff as well as they could.

Janet Beckers: Right.

Gail Benell: They skip supervision that they know they need to do. They can’t really afford for themselves to step out of the business to work on, you know, things that are more passive. Or just to support their team.

Janet Beckers: Yeah that’s excellent. So with that Gail, so the next question I want to ask you is… With those two things, do you have your own, you’ve got your own experience and you can work with people that can help them on both of those paths? Like, can you help them to systemize their businesses and with their marketing. And can you also help them to systematically increase the number of people that are coming through?

Gail Benell: Yeah yeah yeah.

Janet Beckers: Yeah. I mean I know you can be watching you. You know this. Y ou’d absolutely nail it. So that’s the that’s the number one thing because quite often people will put as one of these variables about money. So we’ve kind of got that on that bottom one. You know about them bringing in the money they’ve got paying clients. But sometimes people will put that down there but there’s actually nothing that you can do that is going to help people to increase their income.

Gail Benell: Yeah.

Janet Beckers: So it’s not a variable that you should have.

Gail Benell: Yeah.

Janet Beckers: So I know for you you do but for people who are watching you know if you’re doing something say to do with health and it might be to do with, you know like your original client sort of got to do with speech you know non-verbal which I noticed when you whenever you say non-verbal you go non-verbal. We got your non-verbals. You know you’re not helping those non-verbal people make money so you wouldn’t have that as a variable. Yeah. So so yeah non-verbal. No, you’re not making the money. Right. So that’s another one you can absolutely help them. The next question I’ve got for you is, do you think that there is anybody that’s, when we’ve talked about these, is there a group that you are aware of that hasn’t fitted in there? That’s being ignored?

Gail Benell: No. I think that covers everyone.

Janet Beckers: Okay. Well, That’s good that’s good. So that means that those two variables make good sense. Now what we want to do is there and this is where it comes into the next part is never going to be “okay number four is always the most profitable. Number ones are whatever.” This is where it comes in for your experience because we’re not just looking at their ability to pay. We’re looking at how motivated are people to actually get this happening. Where is their pain points? And so now let’s look at 1 2 3 and 4 and we’ll do this quickly. So number one: they’ve got no idea where to start and, you know, they may haven’t got a business yet. They’re not making any money they might have only just decided they’re going to go out life or they might still be employed thinking I want to escape. Those particular people. What do you think in terms of them, with the experience that you’ve had and the connections with them: How motivated are they to invest the money and the time for your help?

Gail Benell: I feel like they are really looking for advice are the ones that are on Facebook asking questions in groups and because they haven’t got the business yet and they’re still haven’t really got the money or they can’t see how the money can help them.

Janet Beckers: Yes that’s some really really good insight.

Gail Benell: You know, health professionals are real DIY-ers. Yes you know that’s our job is to problem solve and come up with solutions.

Janet Beckers: Yeah, absolutely. So that’s that’s really good insight because a lot of times people will go “oh well they’re the lowest”. they need to have the greatest “you know I can help them the most” ’cause you can. You can help them a lot. But if they’re not going to be motivated if they’re already at that beginning and they’re really reticent to spend the money, it’s not a good one for you at the moment to focus. You’ll still attract them. But if you make all of your marketing at them you know you’re gonna have to do a lot of convincing them of you know you want to make this money it might take you a year or two to make that amount of money or whatever. And half of them want something now. So that’s a good insight. Alright there’s numbers two. Now you, When I talked about those it sounds like you’ve been attracting a few people at the number two.

 

Gail Benell: Yeah and they’re just they’ve tried DYI-ing and they’ve ended up in complete overwhelm. And they’re losing their family time and sometimes they’re not even making enough money. Right now they’re working really hard, really long hours. And they’re not actually making more than they would in a job.

Janet Beckers: Yeah. Excellent. Oh look I can just feel their pain. I could just, I just go “oh”. I know exactly you know I work with so many people like that and it just breaks your heart. It really really does. So for them it sounds like they’ve got a pretty strong motivation. They’re also getting motivation from their family, aren’t they?

Gail Benell: Yeah yeah.

Janet Beckers: To do that. Do you think that they motivated to spend the time as well as the money?

Gail Benell: Yes and no. Sometimes, it’s really hard for them to see how to make the time.

Janet Beckers: Right. So they might be you know for this crowd it’s an important part that you’re going to demonstrate to them the beginning how we’re going to get you some time now. Yeah we’re really quickly really quickly what can we do right now that’s going to free up half a half day a week or something.

Gail Benell: Yeah.

Janet Beckers: Yeah. Okay cool. So number three these are the people that are the procrastinators.

Gail Benell: They are, I think there’s possibly two groups. One group is still stuck “Oh if I just get that perfect. And then the clients will just come.”

Janet Beckers: Yep.

Gail Benell: But then there’s the other group that spent so long getting it perfect that they realised that they weren’t working.

Janet Beckers: Right. So you felt from your experience do you think that they have a strong motivation?

Gail Benell: Not as strong as number two. No.

Janet Beckers: Okay. Cool. And number four. So these are the people that are expanding their business and they’re burning out. The principal person’s burning out and their staff are probably curious. How motivated do you think they are?

Gail Benell: Really motivated. They’ve invested a lot of time into building their business where it is. Getting there, you know, attracting the right clients and you know they really love helping people.

Janet Beckers: Right.

Gail Benell: They’re at the point where they’re not sure they’ll keep doing it.

Janet Beckers: Right because they’re burnt out. So for me, listening to what you’ve said it looks like number one and number three, even though you know that you can help them a lot, it’s not their… They’re not as motivated. There’s going to be some resistance. So you’ll still attract them.

Gail Benell: Yeah yeah.

Janet Beckers: If your mark- so out of two and four, it looks as if those are the two that are going to be more willing to spend the time. And probably spend more money if they get if it means that they get some of that stuff done for them.

Gail Benell: Yeah yeah

Janet Beckers: Done with them rather than doing a step by step course on how to do something.

Gail Benell: Yeah.

Janet Beckers: So and the interesting part with this because both of those fall on the righthand side, the messages and also the programs that you’ll be giving them, the help you’ll be giving them, is not so much on how to get more clients.

Gail Benell: No. They’ve got too many clients.

Janet Beckers: Yes so if we were to be marketing to number one and 3, our core message is going to be about get new clients. Attract new clients. How to consistently get clients. How to convert. How to do the sales call. All of that sort of stuff. But really what you’re doing here is how to not burn out. How to get the systems in place especially around your marketing and especially around all the you know the NDIS stuff so that you can get, you know, you can spend time with your family. You don’t spend your weekends. Your staff are actually going to love you rather than, being a mutiny. See how they’re very different messages, aren’t they?

Gail Benell: Well absolutely. And you know to give the quality services that you’re known for.

Janet Beckers: Yeah.

Gail Benell: It won’t be the standards slipping ’cause they’re slipping.

Janet Beckers: Yeah.

Gail Benell: You know what if I would lose my business because I started doing a bad job?

Janet Beckers: Yeah, absolutely. Which would just be you know that’s a huge fear. I mean that’s what that’s what number three up there is afraid of.

Gail Benell: You know.

Janet Beckers: “I don’t want any clients.” Subconsciously. So yeah. So you haven’t looked at this and having a look at that journey and looking at those ones that are motivated, that’s going to be your key thing. And you know it’s a really interesting thing, Gail? With people that I have found is the people who are in number 4 and 2 who have got the clients already but they’re burning out. They need the systems. They need to have to leverage themselves. All of that sort of stuff. They are the people who actually usually prefer to have a high-end program. And so you, instead of you… If you are targeting number one you would probably be going for a lower price program and you would be going to get a larger number of people you’re going for, especially number four. But then also number two. You may only need to start off with having just a handful of clients who charge who you will be charging a much higher amount.

Gail Benell: Yeah. Yeah.

Janet Beckers: You know so you’ll get a ten thousand dollar client rather than a 500 dollar fine. But it is now you know that the thing that you’ll be that you’ll be marketing to them with and providing them with is going to be around all of that. Getting a Life. Getting the systems. You know. Making it so that you know they actually get to, you know, not burn out and they won’t give up. Once you go in there with those messages, then it’s going to be off. “Oh for Heaven’s sake. Just come in, Gail, and help me. I’m exhausted.” And the end then I will also understand the difference that it will make then financially yeah. Alright here’s a ten thousand dollar or fifteen thousand dollar program or is it not going to be probably enough to have a lot of the IP day they’re going to be. I want to have you as my consultant here. Month after month after months working with me and my team that’s been my experience with people at that level is or I want to be part of a higher level mastermind where I get to go with other people who are going through the same thing and we can get to make it go faster. Is it’s actually easier to sell into a higher price program than it is to sell into a low priced program with people like that. Yes and it’s going to help them. You’ve got to help them more than trying to play down small “Well you know maybe like just yeah it won’t cost you this much money or whatever I’ll give you this smaller service”. They will be so grateful if they know that you can come in and just really solve this problem for them say they’re in pain.

Gail Benell: Yeah fantastic. Thank you so much, Janet.

Janet Beckers: You’re very welcome and thank you so much for being so open. For people who are watching this as you can tell, Gail is… She cares, you know, about her client. She really really does care about her clients. So if it’s just if you are a Four, if you when we were talking about number four and number two here. If you were going “oh my god that is me” just give it “hell yeah” down below and contact Gail. So how can people contact you, Gail.

Gail Benell: That’s a great question.by e-mail address and this is like from my business is in constant flux. My e-mail address is still my business from two businesses ago. I haven’t even updated. So GAIL G-A-I-L at raising nonverbal children, which is all one word, dot com. ([email protected])

Janet Beckers: We’ll put that down below in the comments anyway. Yeah and the thing is you know with this kind of thing you can even just go on to your name, you know, that sort of consultancy. You know, if you’re going to start an office starting with “let’s just have a few clients that I absolutely can amazing results with working with them closely and then from that now will go and we’ll create some systematic material that I can then sell to other people as packages”. So instead of creating the systems and the small packages then upgrading to higher price clients you start at the top consulting with them creating. You realise you’re working with them and then you can package it together to be able to help more people at a lower price.

Gail Benell: Fantastic great advice.

Janet Beckers: It’s kind of counterintuitive, isn’t it? We quite often go, “I will charge more as I get more confident” but it’s actually the other way around.  “I’ll work closely with you. I know I can get results with you working closely.”

Gail Benell: Fantastic. Thank you, Janet.  I have to get going. Thank you so much.

Janet Beckers: You’re welcome. Go get them, girl. Bye! Okay. Everybody that’s still here and I imagine that most people will be watching this on the on the replay. So I hope that that gave you some insights in how to use the pro- how to use that really powerful exercise because, as you can see we could have gone either way with Gail’s targeting that message of “I can help you get new clients” because that’s what she did. You know she went from having no clients to you know getting completely booked out full caseload in quite a quick time. And that was moving interstate, you know, with Gail’s story like moving interstate within two weeks. She built up the reputation, applying all the stuff that she’d been doing in the precursor to the Attract Your Tribe program. She- within two weeks, she was completely booked up in that new town. In that new state. So she knows how to get new clients but she’s also got all of those systems behind it to be able to do that seamlessly. You know enough that she’s thinking “alright well I’ve done all of that and I’m you know I’ve got all those new clients. Let me build up the next business. I’ve got the time and the energy.” So she could go either way. But as we’ve worked out the people who are going to be most motivated are those ones who have already got clients and they’re burning out. And she’s got really good systems that she, I know from behind the scenes with Gail, she’s got really good systems to be able to work with those clients really, really efficiently. So yes I’d love to hear from you leave those comments down below, any questions that you’ve got. The free training that I’ve got is only open for about another 10 days. I think it is. Yep. Another 10 days and then it will be it will be going. So if you would like to go into, have some good training there on how to use this exercise and how to apply it to your business, you can go over there to Attract Your Tribe workshop. Appropriate links down below and yeah I’d love to hear from you. I hope this has been really helpful. Bye.

Simplicity in Business

Simplicity in Business

In this week’s podcast I interview my gorgeous friend Milana Leshinsky.

Milana and I met a few years ago in Hollywood darling when we were both being featured in a documentary (long story).

Who would have thought it would be so boring on a film set, but there were a lot of long times when Milana and I had to be quiet and sit in the dark while other filming was happening.

As you can tell, in the interview, we both like to talk so we spent a lot of our time, outside the studio, talking and getting to know each other.

We’ve been friends since.

You’ll love this interview as Milana breaks down very methodically exactly how to have a business that allows simplicity in your life, even a 7 figure business such as the ones she has built.

Plus as a bonus, she introduces the 4 marketing personalities.

I look forward to hearing your feedback.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below.
Never miss an episode. Click here for all the ways you can subscribe.

Show Notes

  • We talk about what it means to be a coach and how it has changed over time.
  • Milana shares how she walked away from her 7-figure business, spent six months in “hibernation”, and created what she calls The Simplicity Circle and later discovered the idea of Simplicity Entrepreneurship
  • We discuss how marketing is a creative outlet and an opportunity to help others
  • Milana talks about marketing strategies and how people spend a lot of time using ones that don’t work for them
  • How growing your business through simplicity is easy
  • Ways to identify the 80% of the things that you do that don’t work and make you unhappy – action steps for you to take this week
  • The 4 Marketing Personality Types and how to find out which one you are
  • Your Call To Action: Share your ah-ha’s below.

Introducing Milana Leshinsky

Simplicity Circle Founder Milana Leshinsky is creating a simplicity revolution for coaches, authors, speakers and entrepreneurs who want to grow their businesses with ease. Creator of Recurring Revenue Revolution, author of Coaching Millions, co-founder of JV Insider Circle, and an inventor of telesummit, Milana is known as a serial entrepreneur and paradigm shifter by many luminaries.

She came from Soviet Ukraine 25 years ago as a classical musician with zero knowledge of the business world, and has built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello simplicity, profits, and ease!

Read The Transcript Here

Janet Beckers: Hello and welcome everybody. Janet Beckers here from Romance Your Tribe radio and I’m so excited to introduce you to my beautiful friend Milana Lishinsky. Hey, Milana.

Milana Leshinsky: Hey Janet, it’s great to be here. I’m excited to talk to Australia. Oh my God.

Janet Beckers: I’m really excited too because when we first met in Well what we thought was Hollywood.

Milana Leshinsky: Oh my God, you thought so too?

Janet Beckers: Yes, I know! Was sort yeah what we thought was a much bigger opportunity than it was a really good adventure anyway where we were both being on the set of the documentary and for me, the thing that was the biggest highlight of the whole experience was meeting Milana because there was a lot of hanging around, wasn’t there? When you’re actually filming a documentary so we sort of became BFFs and hung out in the back of the studio just catching up on everything that we were both passionate about and so much of that was about business and making a difference to people- making a difference to people, wasn’t it?

Milana Leshinsky: It was it was awesome. Yes and I remember you and I both kinda were a little bit awestruck or star struck when the woman from the movie E.T. showed up.

Janet Beckers: YEAH!

Milana Leshinsky: We kept taking pictures that was the other thing that we- ya know it was like mini tiny Hollywood or.

Janet Beckers: Yeah yeah yeah yeah we can we can now we can share it that way. Pretty funny. Yeah. So I invited Milana along today because uhh look, I’ll let Milana tell you a bit more about her story but when I first became aware of Milana it was when she was working on recurring revolution when she was helping people with recurring incomes. She was really modeling the go to go to space in tele summit so you invented the tele summit model, didn’t you?

Milana Leshinsky: Yes I did.

Janet Beckers: It happened. Yes folks this was ground zero. So inventing the tele summit and really I can remember when I first started out getting CDs that were by you on how to make membership sites like this was way back right at the very beginning. So Milana’s been there but you’ve managed to always stay ahead of the curve. You’ve always managed to you know see not see a different way of doing things and then working out how to do it and then doing it incredibly well and then seeing the next opportunity. So it’s not as if you’re skipping from one thing to another you’re looking at the way things are done and how can we do them better and really think outside the box. So that’s that’s kind of where you’ve got to at the moment isn’t it. You’ve got a different sort of face that you’re going through but you’re really developing new ways of doing business.

Milana Leshinsky: You know well, time times keep changing. People are starting to be more savvy online as consumers. You know, it was all the marketing tricks where you could post, I don’t know like “get this now or this page disappears in 20 minutes”. That doesn’t work anymore. I used to like I literally remember buying a product that would be like a pop up window that would say “This offer goes away in 20 minutes. The page will disappear so you better buy now” right like those pressure tactics. I think people will look at it now and say “oh really, okay?”

Janet Beckers: Yeah. Yeah.

Milana Leshinsky: It disappears on you want to somebody else. I don’t think that people are as easily influenced by those tricks and so people and you know consumers got savvier and smarter they also got more skeptical. And so they also have a lot more choices. Right. When I was starting out back in 2001 I heard the words “life coach” and “business coach” for the very first time and so I was intrigued by that. And today I went to Wal-Mart because it’s like little only two streets away from my house. So it’s an easy stop to get something that I need quickly and I saw a cashier and his name tag said John and his last name and it said “coach”. And I asked him, “what do you mean by that?” Is like I just coach other associates here. Or.

Janet Beckers: Associates. Yes.

Milana Leshinsky: Yeah. So the word “coach” has now penetrated the most unreachable layers of population so to speak, right? And also coaching. And I don’t know how many people are listening and watching your podcast who are coaches and who are interested in coaching. But it’s now blended. There is no longer a very clear line between coaching and every other business owner offering coaching.

Janet Beckers: Right.

Milana Leshinsky: You could be a professional coach or you could be an accountant offering coaching. Right. You could just decide one morning that you went off and coach so that the marketing internet marketing and coaching industry have blended. So now it’s impossible to tell who is who, who and what is been offered. When and where. The overwhelm is unprecedented.

Janet Beckers: Yeah that’s a good point. I haven’t actually thought of that, Milana. You’re right. Because it used to be very much to consider yourself a coach. You know you would have developed and learnt a whole suite of tools to to coach to actually walk people through a step. And so I resisted calling myself. That was my alarm, sorry.

Milana Leshinsky: So I just went outside it’s the sounds that you know you’re in a spa somewhere.

Janet Beckers: You know for one it wakes me up to bird sounds. Yeah yeah.

It’s very early in the morning here in Australia, sorry. But um yeah back to the coaching we just got disrupted by my early morning alarm there is yeah I know I resisted even referring to any of the services like it as a coach or any coaching business for years and years and years because I felt that you had to have qualifications. It was sort of you know didn’t feel having the right to say that but interestingly I’d been calling our business a coaching business and a training business for years now because that’s what people started calling calling me and calling us. So for people who are listening who were in that coaching field. This is a really good distinction to have now that it’s not one or the other. You are a blend which I think can be can be quite liberating for a lot of people in the coaching space actually.

Milana Leshinsky: Well it can be liberating but also there is a lot of resistance especially from people who have completed coach training schools. And do feel kind of like “well how dare you call yourself a coach if you haven’t put in the time and the mastery that I put into you know in my life in my career” so I can totally understand both sides. But the thing is that the market wants what the market wants. The market wants this person who just sold you a Facebook ads training to also coach you. And so that’s how suddenly you you a Facebook ads expert now become become a coach, right? So that’s kind of like you know you would call it training you could calling you could call it support but the word “coach” has now become so general and generic that I used to say that I started my business working out and coaching industry and now I can’t even say that because what is a coaching industry, what the heck is a coaching industry, right? Is there a coaching industry? What is it and where does the coaching industry starts or ends and everything out begins, right? So it’s kind of gotten really… You know there’s a lot of blending going on.

Janet Beckers: Yeah. And so if we if we look at those changes that you’re seeing in the industry now. Let’s now look turn it around and we’ll have a look at the file.

What you’re doing now. So and then we can talk about especially when it comes to the coaches about how this can this can they can apply because you’re now focusing on the Simplicity Circle. Would you mind describing what is what is the Simplicity Cycle and then we might dive a little bit into how that’s come around and then we’ll circle back to to the changes in the industry. Does that sound okay?

Milana Leshinsky: Totally. Well so Simplicity Circle was really born out of me suddenly seeing you know I walked away from my business last year it was the seven finger business. Some things were not really working for me in the company with my partner with my business partner. I started getting a little bit restless and you know I get bored. A lot of the business doesn’t stimulate my creative juices and so I walked away and then I spent six months kind of I don’t know if I was hibernating. I was researching I was looking I was doing a lot of self exploration but what was starting to happen is that I started seeing how growing a business can cause you know stress frustration can take away from happiness and peace AND from profitability. So. I- this is when I discovered the idea of simplicity entrepreneurship which is what simplicity circle is really focused on today. And you know, simplicity entrepreneurship is really a business growth strategy based on keeping your business’ structure as simple as possible. It’s also a mindset right consciously making choices that focus on simplicity. You know I talk to a lot of people who are on the brink of a burn out and they built such a monster of a business, they cannot even walk away from it. A lot of people tell me “I wish I were you. Then I could just walk away but I have commitments clients my team I built all of this, like I can’t walk away from that”. And so Simplicity Entrepreneurship is really a way to grow your business and it doesn’t cost you your independence, peace of mind, your health, your relationships.

Janet Beckers: Oh look and I would be I wouldn’t I would be I think would be a very healthy bet for me to be able to say that majority of people who are listening to us today they’re- the reason why they’re exploring about how to build their tribe, how to build their business online is because they’re not looking for complexity is they’re looking for simplicity because it is about freedom. But the reality is once you start learning these new concepts, you start going down this track, it can get so overwhelming. It can feel incredibly intimidating that it’s very easy to lose what you describe as the happiness in your business.

Milana Leshinsky: Yeah. And the problem is that there is really no way to tell which way to grow your business, which direction to grow your business into, which marketing strategies are going to work for you. There is no way to discern all the advice and all the information that comes at you which is why simplicity circle is- you know, has such an amazing purpose right now I’m so excited about it because I get people to tell you know this is the direction that you clear. You know look at your results. I do several tools and assessments in the program that people come into and we look at their results and say it tells you right here that these marketing strategies are not going to work for you. So why are you investing so much time into in that direction right.

Janet Beckers: Yeah. Brilliant.

Milana Leshinsky: And instead this is what you should be focusing on because it is aligned with your natural skills, your natural abilities, right? Build your business around your natural abilities I call them super skills because when you use your super skills your results come with ease.

Janet Beckers: Oh absolutely. You are talking, talking my language. Well let’s go into let’s go into some steps that people can implement to be able to look at their business and to look at simplifying and just before we do that, I thought it might be nice to put a little bit of a frame around… You know this the feeling of you know being so your business taking so much of your life over a lot of times people will look at a business and they will go “Oh look, they’re amazingly successful, they’ve got it all together. That’s what I want.” Not really saying behind the curtains that this is a person who is so burnt out and I know that there will be a lot of people who are listening here that will be at different phases in their business and they are quite often looking at the face above them or the person above them thinking they’ve got all this business stuff down pat but I just find it a revisit like where you’ve come from is you haven’t come from business to start with you kind of had to come into this sort of area from from from a musician. So you were you were travelling from from Ukraine, is that correct?

Milana Leshinsky: Yes yes. I was — by the time I came to America I was 19 years old and I was already a diploma music teacher, a classical music teacher.

Janet Beckers: Right.

Milana Leshinsky: You know in Ukraine the education system was a little different so by 19 I already had graduated with a four year music education degree.

Janet Beckers: Right.

Milana Leshinsky: I was a kid that I was ready to teach other kids. But yes I was definitely not a you know somebody who was ready to do my job. I didn’t hear the word “marketing” until I was in my 30s. My God it was 15 years ago.

Janet Beckers: Yeah. Yeah. And so what drew you into the business?

Milana Leshinsky: Well I wanted to stay home with my daughter. She was born in 2000 and while I was pregnant I was you know starting to explore this thing called the Internet. You know it was like years ago and the Internet was just starting to boom, you know, and I couldn’t find good daycare for my daughter when she was born. And so I slowly slowly slowly ended up being a work at home mom. Started out by creating websites for companies and then discovered this idea of coaching and coaches started hiring me to create the Web sites and so that became my niche at that time. Excellent. And the more websites I created, the more you learn about how to use their website to get clients and I started- I don’t know. There is something creative about marketing. The way I saw marketing that was that it’s an opportunity for me to create something cool and I’m always creating something cool right. I think a lot of people see marketing as something that they have to do to push and sell and dirty marketing I always saw it as an opportunity to educate people to create value for them and to share something innovative like a framework that I imagine in my head. Organize different ideas you know. So marketing doesn’t have to be dirty.

Janet Beckers: And it’s so refreshing to hear somebody else say that because I feel exactly the same way because my- I’m – I was an artist. You know I had an art gallery was my first business.

Milana Leshinsky: Ooh, didn’t know that.

Janet Beckers: And since I’ve started this track of my business I very rarely actually create a lot of art and and people have said to me, “Look that’s a big change. Where is your creative outlet?” And it took me a while to realize, you know what? Actually marketing for me is a huge creative outlet. I get a really similar creative return from thinking about some creative ways to get a message out there and to involve people in the process of the marketing so that’s fantastic to hear somebody else say it’s so true. So if we could just backtrack to look a little bit of your story because I know that we’re going to look at the process here now for you to be able to grow your business by simplifying. And you said there at the at the beginning about happiness and you said there at the beginning about you know your what’s your real sort of like superpowers what what’s what are you really good at. So that you can’t even start looking at those steps without getting a feeling for what is happiness for you, why are you doing it to start with. So thank you for sharing that bit of your story first so that we can work and people can really understand as we go through these steps where you come from when you apply it to your business so you.

Milana Leshinsky: And you know what’s interesting is that I didn’t realize that I was unhappy in my previous business until my body told me so.

Janet Beckers: Really?

Milana Leshinsky: I started to have panic attacks and I didn’t know what they were and what the whole idea about anxiety. I’ve never it just was never part of my life. I knew all the commercials about anxiety and I didn’t know what it was and I started having panic attacks and for the last two years running that business I was experiencing these what I used to call “episodes”. I didn’t know they were called panic attacks and so when I discovered that these were panic attacks and that are a result of anxiety. I also realize that I’m not only anxious I’m also very unhappy in my business. And so I sold my house to my business partner and I went solo again because I was in business I was in business for 17 years. It was only the last three years that I was in a partnership with someone that changed the dynamics of my business. There’s something that started changing. My lifestyle changed. My schedule started changing. You know and so yeah happiness was nowhere part of it but I didn’t know it which is the most fascinating thing to me. It took my panic attacks to tell me that I’m not happy.

Janet Beckers: Wow.

Milana Leshinsky: I was just going through the motions everyday waking up and doing the work, doing the work, doing the work. My business needed me. My clients needed me. My team needed me and it was only when I found the panic attacks to be unbearable any longer. I just made a decision to walk away from my 7 figure business.

Janet Beckers: Wow that’s that’s huge isn’t it. For people who are listening that I think this is a really important first step for you to do is- Is really having a look at. “Are you happy?” Like what are you getting joy or are you going through the motions and you really do not want to have to get to the stage where I got to where her body is screaming at her to say something’s got to change something’s got to change. So let’s have a look now. It’s a simplifying your business because I love how you say you can grow your business by simplifying. It can be a bit counterintuitive so for people who are listening for them to be able to take some action this week what can be some steps that they can be applying to their existing business and to grow their business while making it so much simpler.

Milana Leshinsky: Yeah well the answer is actually very simple Janet.

Janet Beckers: Of course!

Milana Leshinsky: The way that you grow through simplicity as your growth strategy. A lot of people were confused about when I first started talking about it and I realised that it’s it’s almost too obvious why most people still don’t know how to do that. You can you know use them- simplicity can help you grow your business by way of removing 80 percent of things that you do that don’t pay off and things don’t make you happy, right?

Janet Beckers: Right.

Milana Leshinsky: And as soon as you move those things what happens is the friction, the resistance that you’ve experience in your business? It falls away. The question is what is the 20 percent. Most people don’t know what that is. You know I talk to people who say oh I know what my natural abilities are. I’m a writer but then I say, “okay well great. So is your writing generating your income for you?” And they go, “Well not really because…” then they’ll go into this whole thing why they haven’t really been profitable. And the truth is that it’s one thing to know what your natural abilities are and what you enjoy doing. It’s a whole other thing when you think about how to translate your natural abilities into a profitable business. Be a little bit more strategic it’s not about “well I love writing therefore I will be writing more and therefore I’ll be making more money”. If it was that simple, I don’t think that business coaches would exist to be honest with you.

Janet Beckers: Yeah.

Milana Leshinsky: I think more … digging a little deeper like the kind of things that I talk about in my programs have to do with discovering your big idea. What is your big idea. What is the unique hook or angle for your business or for your products and programs that allow you to stand out. And then you talk about things like your business model. What are your products and programs they need to be creating. How do you price them. Most people take point out of thin air but that is not a strategic way to determine your pricing and what happens is if you price yourself incorrectly you’re going to again get resistance from your clients, potential clients, and in your own business and then the marketing strategy. You know, every person has a unique marketing personality which we determine once the people start working with me. We’ll look at what is your marketing personality. Are you a teacher, builder, connector, or champion?

Janet Beckers: Right.

Milana Leshinsky: And what would that mean in terms of marketing methods that you need to choose? What does your marketing strategy overall looks like based on your marketing personality? So you may know what your natural abilities are but most people don’t know how to translate that into a profitable business and so that’s what I love doing with people because suddenly their eyes are open and there is, “Oh my God I’ve been building my business using all the methods that don’t fit my marketing personality”. And so.

Janet Beckers: Right.

Milana Leshinsky: It will become so much easier it’s almost like… waking up and getting paid for just being you.

Janet Beckers: Which is which is the thing when we come back to romancing your tribes. That’s what sets you as that tribal leader is people are going to be drawn to you and your energy and your vibe which will come from doing the things that you love and it doesn’t necessarily mean that you have to be the most charismatic. You can be as dull as dishwater but still you’re going to attract those right people to you – not anybody here as dull as dishwater – is you know because your- you’re doing those things that are that are in your natural flow.

Milana Leshinsky: Exactly. And what happens unfortunately a lot is when people start their businesses or they decide to start growing a little faster, they start looking at other people who are successful. For the longest time I looked at several people that you and I both know you know there are high level entrepreneurs in our industry and I wanted to do what she did. And I spent 11 years attempting that business model and every year I thought well did you do it this way or this way or that way but it never worked. When I started creating the simplicity program and developing these tools for my clients I started I looked at my marketing personality and her marketing personality and realized that we are opposites to the point where I feel like I’ve wasted 11 years trying to master something that wasn’t natural to me to begin with. And so I gave myself permission to stop doing it because that’s you know that’s yeah.

Janet Beckers: Yeah. So this is a few things the things you said here a few times. It’s very much a matter of really looking at what’s working for you already and what’s and what is your core way of your marketing and doing business. We’ll explore that a little bit more is it sounds a lot of it is making the decision to say no. To let things go.

Milana Leshinsky: Absolutely, yes. It’s like having your own filters a series of filters that allow you to see which direction to go into and even you know like technology changes all the time. Tomorrow Today Facebook ads and Facebook groups, tomorrow may be completely new tool, a new strategy. And when you know what you are well you know when you have a tool to discern the right way for you to focus your marketing around, you’re going to know whether to use that strategy at all or not. And if you do choose to use it then how to adapt it to your super skills, to your natural abilities. Right. I- I’m not a social person. I’m definitely- I’m more introverted. And so I kept thinking to myself that I can’t use social media. And here I am I’m running a group called Simplicity Circle on Facebook and I have you know almost 1500 people in the matter of just a few months. People just flocked to the group based on the message that I was sharing. And so I was confused, “why do I enjoy that?” And turns out it’s because I have adapted the use of social media that works with my marketing personality. Like a lot of people will do different things on social media. Some people will post pictures. Other people will go into other people’s people’s groups and connect and private message and get clients that way. And I do things differently and everybody has something that they need to know about themselves about their core drivers and core purpose of what they do of why they do what they do, right? And when you understand it, then it’s going to be immediately obvious to you what marketing strategies to use, what products to create, and how to adjust them so that they work for you.

Janet Beckers: I love it. So can we just briefly go over the four different your personality types I suppose were your ways of approaching business so that we can then have a look at just a couple of things that people can think about so that they can analyze the way that they’re approaching what they’re doing in business and see if these are the things that they can help to decide about doing differently. So what were the four?

Milana Leshinsky: And you know there are like labels essentially but there’s so much more behind each one.

Janet Beckers: Of course, absolutely.

Milana Leshinsky: But the labels are Teacher, Builder, Connector, and Champion. And if you are a Teacher and you try to build your business like a Connector, you’re going to struggle. So my personality my marketing personality is Builder, followed by Teacher and so that combination, Builder-Teacher, is what I do and all the strategies that I use in marketing all the ways that I use social media all the things I do when I work with joint venture partners they have to do with you know, builder. Which means I’m building something I’m creating something and teaching teacher I’m teaching I’m motivated by you know disseminating the mystifying information. And so there are certain marketing methods that go along with each one right? That’s kind of a brief description of it but I go a lot deeper into it when I work with clients because you might look at some marketing strategies and say well I want to do I want to blog. I love writing and so you could spend the next five years blogging and not make a dollar.

Janet Beckers: Yeah.

Milana Leshinsky: Right. So how do you do that. How do you really bring out your marketing genius. By using your– what you know by yourself as a person, right?

Janet Beckers: Yeah. Can we have a look at the other two because I suspect that they are ones that I have that I have as my strengths.

Milana Leshinsky: I have a sense of you as being a connector right. And maybe a champion, it’s hard to tell. You know until you take the assessment but connectors are those who really love connecting with people not necessarily networking a lot of people misunderstand it. Like but I don’t like networking well you could connect connecting during the networking meeting or you could be connecting one on one with people if you were in a small group or over the phone or by Skype or you are naturally drawn to connecting people you are you deep you get deep satisfaction from when you introduce people to each other. That’s now it’s about connecting. You also can be connecting ideas not necessarily people you can be connecting ideas.

Janet Beckers: And the other one, which was the champion, is that when you’re shining the light on other people?

Milana Leshinsky: So that could be part of it but a lot of champions are- so there is a champion who is very extroverted and there is a champion who is introverted and rather than right one is more of a coach. Another one is more of a speaker from stage and exerting that energy at people. They inspire people through telling stories the you know like you know immediately when you hear somebody speak from stage if they are a champion or a teacher or a connector or a builder know is that I’m not saying that if you are a teacher you cannot speak from stage if you’re a builder you cannot be trusted you absolutely can. I’ve done my own life events for years. I just was being a builder and a teacher. I was not a champion or a connector.

Janet Beckers: Well that’s fantastic. For people who are listening for it to be able to take action now you know. Think about those four types and of course you know – connect with Malala because that’s how you’ll be able to really dive down deeper to see really what those four are and then have a look at the way that you’re approaching business and I can tell you just from my own experience recently that I had built my business on connecting. I had built it on doing tele seminars on connecting people with people who can help them absolutely in the flow absolutely loved it but I was influenced by what I was seeing other people doing. Thinking this is time consuming I should be backing out of the business a bit and systemizing things a lot more so I’m sitting outside not moving myself out of it. I got so bored. That’s why I’m doing this podcast again because I love connecting. I love talking to people and connecting people with the right person that’s going to be able to help them.

Milana Leshinsky: So that’s what you actually do. And so that’s the first thing is to pay attention what do you naturally do when left to your own devices what do you naturally tend to do like. I find myself organising information into teachable formulas and systems right. That’s just what I. I have an idea. I can do this at the wee hours of the day. I can do this when I’m sleepy or when I have a headache. This is what I naturally do doesn’t require a lot of energy to put me on stage at wee hours in the morning and I’ll probably have a panic attack.

Janet Beckers: Oh there you go.

So that’s a really nice way for us to finish off in terms of what can people do this week so my challenge for people listening is this.

This week is really a good look at your business and think about you know what actually does make me the money and what doesn’t.

And then I love Milana’s concept of the four types when it comes to then looking at that in the way that what. What are you doing in marketing. What is- where does your natural energy go? What- What can you easily do in the wee hours of the morning such as Milana is talking about so that you use all the tactics in the way that’s really going to use what comes natural to you, your strengths.

Milana Leshinsky: And the other question to ask yourself is where do you find yourself pushing. That’s a really important question.

Janet Beckers: Right.

Milana Leshinsky: Where do you find yourself pushing or working too hard to get to results. And maybe those are the things that will give you a clue in terms what you need to stop doing. You know finding those eighty percent of things you should stop doing it, right? Because it’s not just about where you’re making most money from. Like I made most of my money from product launches but it doesn’t mean that I should be doing product launches. It just means that whatever was working at that time was somehow connected to my super skills but I’m tired of doing product launches so what now, right? So now I have to look at what super skills are, what natural abilities was I using in my product launches that I can now translate into a non product launch oriented business. Because I’m exhausted from launches I am burnt out, I want I want an easy marketing strategy.

Janet Beckers: Right.

Milana Leshinsky: Translate, what it is that has worked for me in launches and applied in other areas of my marketing?

Janet Beckers: Yeah that’s fantastic. I love the idea that means you’re not being locked into a particular strategy or a way of doing things. You can be taking what your core strengths are.

Milana Leshinsky: So once you understand what your core motivation is or your core driver behind everything you do- that one thing you get enormous satisfaction from that you can do in the wee hours of the morning. You can apply that in any marketing strategy you just going to do it in a way that feels easy and simple to you.

Janet Beckers: Yeah I love it. So the challenge that I give to you dear listeners is let’s take this into action. So the challenge that I give you now is first of all you know I love this- the real distinctions that Milana has given us today. And so I’d love for you to be able to share and can do this in a couple of ways. If you’re watching this on the on the Web site and you’re watching the video here just scroll down below and leave a comment and share with us like What is it like to which- which of those four types do you suspect that you are and also what is it that you just do really naturally? Like what is that thing that you can be doing in the early hours of the morning that feeds you energy that comes really naturally. I’d really love to hear from you so you could share it there. You can come over to the Facebook page and you can share there as well. Or send us an email and one of the things I would really love you to do is Milana has taken some wonderful time today. She’s here because she absolutely loves what she does and you know and we’re sharing beginning about how she gets to help so many people create simplicity. So one of the most rewarding things that you can do for Milana is to give her feedback as well. So go and we’ll I’ll share where you can go and find Milana. Go to her website, go and find her on Facebook. Go and join the Simplicity Circle and give some feedback on the AHA that you got from today and share you know what it is that really is the core thing that you do really really well that you can bring over into all your marketing and building your business. So Milana, what’s the best way for people to be able to contact you and to keep in touch and learn more?

Milana Leshinsky: I would if you go to simplicity circle dot com forward slash get started. It’ll get you started.

Janet Beckers: Excellent.

Milana Leshinsky: In the entrepreneurship world. It will give you the business assessment where you can see how much just how much complexity you have in your business right now. It’ll also give you access to my free simplicity circle community on Facebook so that’s the best place to go. Simplicity circle dot com slash get started.

Janet Beckers: I love it. That’s fantastic. Thank you so much for your time Milana. I’m exceptionally grateful for you to spend this time with us and for everybody that’s listening. Thank you for your for trusting us with your time and I can’t wait to hear what changes you’re making to your business to simplify and really grow your business through simplicity. So thank you. Bye.