Your Online Business and the Law. How to Protect Yourself at Each Stage of Business

Your Online Business and the Law. How to Protect Yourself at Each Stage of Business

If you’re like most entrepreneurs I know (including me), when it comes to marketing your business online and then delivering your products and services online, the legal side of things is usually relegated to “oh yeah I better make sure I have terms and conditions on my site and maybe a privacy policy?”

After all, compared to designing a logo, mastering video, writing sales letters, websites, creating online courses to sell, etc etc, legal “what-ifs” just aren’t that sexy!

That’s why I’ve brought on an expert in online business and the law to make sure all your hard work is protected and you don’t waste your time and money on legal things that just aren’t needed.

Jeanette Jifkins is an Australian lawyer whose specialty is online businesses.

In this masterclass episode of Romance Your Tribe Radio we dive deep on:

  1.  How Jeanette is uniquely qualified to specialise in the world of online business and the law.
  2. The 2 types of business owners in regards to legal compliance (which type are you?)
  3. The 4 stages of the legal life cycle of a business and how to know which stage you are at.
  4. The legal essentials for each of the 4 stages in the business legal lifecycle
  5. How you can get Jeanette’s help (without breaking the bank!)

This is a very meaty episode, in fact I know without doubt this masterclass is one I could easily package up and sell.

But this is one of  my goals: To create the kind of value every week through this podcast, that I know people would gladly pay for….. yet stick with me baby and this value is free 🙂

To help you take action fast, I’ve created a summary article for you below the podcast video / audio on the 4 stages in the legal lifecycle of a business and your legal priorities at each stage.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Your Online Business and the Law. How to Protect Yourself at Each Stage of Business

Here are the stages of the legal life cycle of a business and your priorities at each stage.

Stage 1: Start Up

The first stage of a business is setting it up.

People tend to fall into 2 categories of “legal risk persona” and it is most obvious at this stage. Which one sounds like you? (love to hear what you think in the comments section)

  1. Fearful: they can be consumed with fear on the legal risks involved in business and often this stops them taking any action at all. They need a good framework of how to protect themselves and know what things are just not that important to worry about.
  2. Fearless: (but not in a good way!). The whole “I live on the wild side” mentality which can be naive and leave them open to huge legal risk which could have been easily prevented.

Your legal priority at this stage:

This is the phase where you need to protect where your money is.

This means whatever generates money for your business you need to protect it. It may be your database, your knowledge, your certifications, etc. It may also be contracts with clients that confirm payment plans and refund policies.

Examples

We’ll give examples for each type of business persona you fall into.

Jeanette has worked with 2 people that are both in the health industry, each fitting one of the 2 persona types (fearful or fearless).

  1. The first person had a lot of compliance obligations dictated by her industry. So Jeanette and her worked together to make sure they clearly understood the compliances. They did a complete review of the website, created a structure and strategy on how to legally cover each issue legally, and put in place all of the minimum compliance things.
  2. On the other side is a person with no formal qualifications in her industry, though with a lot of experience. She launched her program and made a lot of promises that can’t be backed up with any report or research. The claims were made with good intention but she had not worded her promises in a way that would cover her legally. In fact one such client was reported by the Cancer Council for claims, and ended up in court and $300,000 worse off!

What This Means For You

As you can see, if you are in a regulated industry you need to be extra careful. Make the most of your industry membership and seek their resources and advice on legal compliance specific to your industry.

What are the ways you can protect yourself, if you only have the results for yourself and for others?

In the situations where services are offered based on experiences and past successes, the clearest and best thing to do is have a disclaimer. Disclaimers let people know what you can do and what you can’t do to avoid confusion. It’s a simple safeguard for online business and law. When doing disclaimers, always to keep in mind to use simple terms and in plain English.

Stage 2: Business consolidation

The next step is consolidating your business. This means you have already proven that your offer sells and your business looks to be viable. You have put in place measures to protect your income (as mentioned above) and now your business will start to either employ others, or rely on contractors or rely on software or other assets.

Your legal priority at this stage:

This means protecting the relationships that you have in your business right now. This is where you need to do documentation.

In this phase, if you’re going to work with someone else or even software, you need to know “how am I going to get out of this?”.

Examples

  1. Leasing Office Space: For many online businesses this may not be important but may people will choose to work from a co-working space or access premises where they can set up a video recording studio or to meet clients. Always ask….how easy is it for me to get out of this commitment when signing any documentation.
  2. Joint Ventures: This is something I’ve personally done a lot over the years. Usually they are smooth but it is a very small number, that when they do go wrong, can be disastrous!  This is especially important if you are co-creating something in a project. Your brief needs to be very clear about expectations, how to measure if expectations are being met, and how you can both exit the relationship.

What This Means For You

Documentation will help in case of disputes.  But the most important thing is to protect the relationship.

Take time to communicate well and document at the beginning of a relationship.

Then, if there are any problems, you can simply refer back to the communication document and check which of the things are agreed on which are not. That way you not only protect yourself from unnecessary disputes on your online business with the law, you most importantly protect the relationships in your business.

Stage 3: Scaling your Business

This is where you’re looking to expand. This is the stage I am at in my current business. At this stage you need to look at your systems, processes, Intellectual property and the value of your business.

Your legal priority at this stage:

Your focus is protecting the VALUE you have created in your business and your future value.

Examples

  1. Document your processes: Your Standard Operating Procedures are not just wise businesses but become a legal framework for managing people who enter your business. It also becomes your way of demonstrating value to potential future buyers and also to financial institutions if you apply for funding to finance your growth.
  2. Trademarks and Patents: As you expand and scale  you need to protect your intellectual property. This is one of the things my Attract Your Tribe clients consider when we are uncovering their coaching and service frameworks, unique languaging and intellectual property. Understand trademark protection is limited. Limited only to the country where it is applied.

What This Means For You

Start creating Standard Operating Procedures (SOPs) at stage 1 but absolutely make this a top priority when you are in the scaling up phase. It is not just good business but protects you legally.

Stage 4: Selling or exiting your business

The last phase is thinking about the next step for you. What’s your succession plan? What’s your exit strategy?

Your legal priority at this stage:

This is the phase where you plug in the holes. Documenting your assets register (this includes online assets like your domain name, your softwares, integrations etc.). Your priority is to make transfer simple and your conditions on exit , such as how much support you will provide to the new owner, is clear and documented.

Its like preparing a farewell party for your online business by the law.

Last Words

So we’ve gone through the 4 phases of the legal business cycle.

And Jeanette has given us a lot of tips on how to protect yourself and your business.

Now I ask you…

Which phase or phases do you need to give more attention or need help with?

What do you think are the things needed to do for your business?

I’d love to know and for you to share in the comment section below.

And you can check Jeanett’s checklist here.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Janet Beckers: Hello and welcome Janet Beckers here. And a big welcome to romance. You tried radio and my beautiful, beautiful guests, Jeanette Jifkin. Hi Jeanette!

Jeanette Jifkin: Hi Janet! How are you going?

Janet Beckers: Good, good. Jeanette and I have just been hanging out like a bit of a reunion last week when we were at James Schramko’s conference here. Dad in Sydney, which you know, always feels like a reunion because there’s all these amazing people doing things in business that you only ever see your every now and then and we got to hang out quite a bit, which was really, really lovely. Yeah. And um, it’s just so nice having somebody that is really immersed in the internet business world but in a completely different way because Jeannette specialty is more specifically on online businesses and so talk about huge insights into the industry and things that often us as business owners who are operating online may take for granted or don’t think are important or on the flip side may go have terrible fees around things and they just absolutely stop.

You’re taking action. So it’s really lovely to have someone like you, Jeanette, who’s behind the scenes and knows the consequences of not doing things right and what things are important and what things aren’t. So that’s what we’re going to t talking about today. We’re going to go over, um, the legal lifecycle of a business and yeah, really learn here from Jeanette. What, what things at what stage in your business I’m really, really important. Yeah. So before we do that to net, I would just love to introduce you to everybody here. So, and a little bit about your story because in law and there are so many different areas that you can go into, so led to you specializing in online more.

Jeanette Jifkin: Um, well when I started my legal career, I was actually in litigation. So I was turning up to court. I was in dispute resolution and I got to a point after about five or more years where I realized I was just banging people’s heads together. And there are a lot better ways of doing things. Um, nobody wins in court except the lawyers. And I freely I into that. But there are other ways to help business people. And what I really wanted to do is to help business people. And in doing that, you know, you can do the same thing all the time and you can stay in private practice and work for other people. And I ended up moving into businesses. So I moved inside businesses is in house counsel and learn and you’re like what? It’s like to run a business. Uh, so that gave me a whole different perspective on the way the world works.

And at the same time, my husband’s a computer programmer and he was doing all this stuff in the online space and I was beginning to meet people in your mind space. And I’m a business colleague of ours, said they really didn’t understand what was happening online and they really would like to understand it better. So I started reading up and I found it really interesting. And the businesses, the people who are going online, it’s a really fun space to play in and we’re getting exposed to this huge variety of business and unique ways of doing things in new ways of doing things. And you learn about all these different technologies and it, it was just really fun. Um, so in about 2010, I started actually really focusing what I was doing outside of my day job on understanding the online space. And I started, uh, sitting up in an illegal advisory service for people doing business online and it kind of grew from there. Um, and it turned into eventually in 2015, onyx online mall became the full time legal business that I now operate. And we know we now have other legal staff and a growing team and growing up as a business DSL. So it’s been an interesting journey.

Janet Beckers: Yeah. And you know what I, a few things that I picked up from what you were saying they are, which for people who are listening, I think a really important lessons for you when I’m looking at connect story in, in terms of her own personal business growth. So, not necessarily looking at the legal stuff yet, but there were a couple of things that you did and one of them was that, you know what, I identified that there was, first of all that I liked working with businesses but actually then went into businesses. So you’ve got to really see what it was like. And I love that idea because a lot of times people will go, oh look, I’m really interested in this particular industry. But they never take an opportunity to immerse themselves into it so they don’t necessarily understand it. So their understanding of the issues facing there can be a little bit superficial maybe from having one client with us where they thought, oh, I think I’ll go down this track. So I think that’s really admirable and it’s so, and it’s something for people you know, dear listeners, to think to yourself, you know, is there an opportunity for me to immerse myself in this industry a little bit more? And then I also love that part about seeing that particular niche and really immersing yourself in learning it. So that’s that next stage.

That means that you just haven’t said, oh, this is the business, I’m going to go into it. You actually, you know, evolved into it. And just that very last one, which for me is the clincher in any business. And she said it was fun. I mean, awesome. You know, that’s going to keep you going. So yeah, I just love the way that you chartered the way to where you are now. It’s um, it means for me as from somebody who then is also, you know, Jeanette is going to be helping me with a, with a, an exciting project that I’ve got coming up. And um, you know, you’re, when you’re knowing that you’re gonna be working with somebody, you know, you really want to do your due diligence. And a big part for me is not just what work have they done and who they’ve worked with, but also I like going to be around for the long haul.

Like, I’d like to build relationships for decades with suppliers, not just something that’s a one off. And a big part about that is do they really enjoy what they’re doing? Like have they evolved their rather than, I’m just thinking I’m going to target this niche for a while. So, um, you know, cause it’s, that’s really, really common, you know? Yeah. And it’s niche choosing. It’s a huge amount of effort from my perspective. That’s a lot of effort that would have to go into, I’m just going to do this need for a while. Yeah. Yeah. But you know what I mean? And this may be, I, I can relate to this because I had started going down niches that did not give me joy at all simply because the numbers stacked up. How low, how to convert your car to LPG guests who yeah. Who gives a toss.

So, you know, there’s no, there’s no way that I was living in a stay in that industry for a while, even long enough to launch the program. But you know, so that’s something, but you know, if you’ve ever been in that situation, don’t beat yourself up about it as it’s just part of evolving. But yeah, really think about sometimes you might look back at what you’ve been doing and taking know my pastor, he was 10 or 15 years. That’s good. You know, coming from a solid background. Yeah. So thank you. Thank you for the insights into the business woman behind Jeanette, the lawyer. So now let’s look at, um, the problem that people have got, which is when it comes to online business, there’s, you’re not only have the legal sides that go with just business in general. There’s also the really specifics to online.

And I find, um, people tend to fall into two groups. They’ve either gone, oh look, I’m so, I need to know to protect myself. I’m really worried about so many things and I’m worried that I’m going to be caught up in some legal issue that I’m not protected against. And it can be enough to stop people actually going online. And I actually, surprisingly from a lot of the people I know, I don’t think that’s the majority because I’ll get a lot of those people, but they’re not necessarily the majority and they’ll, they’ll have a lot of fears stopping them. The other side and my hands up here a lot well is the entrepreneur who just get me out there, the optimistic sort of like, yeah, let’s make this happen. We’ll go on, look awake at that legal stuff. I’m going to be fine. Totally fine. Or I’ll just go out and look around as many websites as I can, copy, paste, copy, paste, copy.

I actually suspect that that’s the majority of us. So what would be really good is, so if we were talking just before we came on at the house, the, you know, that’s actually a lifecycle, a legal lifecycle online. So keeping in mind that, and I’d be really interested if you’re, when you’re listening, like which of those two camps or do you fall into? I’d love to hear it, you know, just however it is that you’re going to comment down below, send as a message, whatever it is. Just share and let us know. I’d really like to know. So knowing that this is probably the two fields, the directions people are coming from, let’s dive now into the four stages in the lifecycle and let’s see if we can have a look to help people in both sort of camps and like things that they need to be aware of at each stage. So, um, over to you babies. So what’s the first stage? So the first stage is really setting it up.

Jeanette Jifkin: Yeah. Your startup phase and exactly what you were saying. You’ve got the people who are consumed with fear and the people who just run with it. And there are, there are risks and opportunities in both camps. So, coincidentally I’ve worked with two people in the sort of consulting advisory space, um, both with some health aspects to their service delivery in the last six months in those two different, so the first one, well it’s actually in a regulated health industry so it has a whole lot of compliance issues to deal with and was terrified of the whole online aspect of doing business but needed to be there because there was a demand he had able to find her services and all of that sort of thing. So the way we worked with her was understanding the compliance. And I have a background in health in Australia, so I, I’m familiar with the national system.

I’ve been on some regulatory boards at a national level. I, I haven’t really good understanding of, of health space in Australia. So I was able to work with her and what we did is we did a complete review of her website. We tweaked some words here and there. We gave her a structure and some strategy on how to work forward with that. And we put in place all of the minimum compliance things that she needed in order to move forward with their business. So that, that fitted with her budget at that level. But we also gave her, pardon me, some sort of where to go in the future. So if this happens in the business, here’s some things that you can consider and if this happens in the business and so on. So that the, she had a framework where she, you know, she was comfortable with where she was at right now.

She could launch what she was doing and she knew where she was going and when she could come back to us in the future and sort of say, okay, move forward is what we need now. Um, on the other end of the scale was lady just launched and coincidently had no health qualifications whatsoever. Sorry, 30 years of experience. Uh, her own learning, her own training, her, all of these things. But no, no university qualifications, no specific, you know, things that she could rely on. And she just launched and she made a whole of promises on her website and it terrified me to be honest. I’ve seen clients soon and had to pay vast sums of money or we go bankrupt or both. Um, because they’ve made promises that they can’t then back up and they’ve made them with good intentions and not knowing the risks. But for example, client um, made some representations about cancer and said they had a particular service which could help identify markers for cancer and the cancer council discovered them and got very upset with them and reported them to the regulatory body, which then took them to court and sue them, which meant that they ended up with 300,000 with the fines. They believed in what they were selling, but they weren’t able to produce for the court’s benefit. Medical Research reports that supported what they believe.

Janet Beckers: Right. So for the startups then, if we think about, sorry, you effin for the startups,

Jeanette Jifkin: if you’re in a regulated industry, you need to be more careful.

Janet Beckers: Yeah. And so what would be the main things, like would they need to perhaps look at some regulation body that we’ve got and see.

Jeanette Jifkin: That’s great place to spot. Yeah. So if you’ve got a membership organization that supports your industry, um, they usually have a huge volume of resources to help you move forward. And if you’re already paying membership going, use those resources for goodness sake, please. Because they’ve done the work and they normally work with legal firms. I work with a couple of different industry organizations as well, and we help create templates and all sorts of things for them in this to you. Um, so that’s a great place to start.

Janet Beckers: Yeah, that’s brilliant. And what is your look, I’m just looking back to when I started and we’re going back quite a while now.

Jeanette Jifkin: You know, I’ve got a degree but nothing to, with what I’m doing.

Janet Beckers: And I, you know, at first of all, it started with me just interviewing the most successful women I could find. So I wasn’t necessarily making promises because they were the experts. But when it, things started to evolve into people saying, Janet, I want you to coach me. And then Janet, can you share step by step how you got your results? Again, there’s no regulation body and I just kind of went, yeah. Okay. Um, so and I’m sure that there are a lot of people listening that are in or a similar theme that they’ve kind of, you know, you haven’t gone and done a qualification, but you have got experience, you’ve got runs on the board, you’ve got results either for yourself and then you’ve got results for other people and then you can go forward. So what would, for that startup, what, what would be ways that you can protect yourself from examples such as you gave? So it may not be necessarily in health where I can certainly see, absolutely really come in. But if your say more of a business to business perhaps even or um, or you might be a life coach. So business to consumer.

Jeanette Jifkin: Yup. So in those situations where you’re offering a service based on experience and based on past successes, the clearest, best thing you can do to protect yourself particular online is just have a disclaimer find. If you go into websites, often in the footer, there is reference to a privacy policy or legals or terms and conditions or whatever. Put a link to a page that says disclaimer and what the purpose of a disclaimer is just fundamentally to let people know what you can do and what you can’t do. And in that document you can pull back on any promises. So what you’re saying is, you know, I’m, everything I tell you is based on my experience, but your results are going to depend on the actions that you take. Um, I can’t promise that you’ll get the same results I did. You know, I don’t know what you’re doing.

I don’t know how you’re applying the information that I’m giving you. So I’m giving you the information based on my experience, what worked for me. I’m not promising it’ll work for you. I’m just sharing what I did and great. Yeah. So that’s fundamentally what you’re doing in a disclaimer and you can do it. I’m all for people doing it in plain English because we communicate with each other as human beings. And the purpose of a disclaimer is to remove an element of confusion from your customer. So imagine explaining what you’re doing to your customer to ensure that they’re not at all confused about promises you are making or not making. Yeah,

Janet Beckers: That’s great. I love that whole keeping it simple in language that people can understand because you know, and that’s like, you know, for us, we are the link we have on our website. It’s called legal blurbs because really that’s how I think of it as legal blurbs. And um, and I love that. Really simple. You know what? You know, sometimes I’ve seen people that have put their going, you know what? I’ve got these results and I had, you know, this is what I got that for all I know you’re going to sit on your butt and do nothing. Or they’ve actually used that kind of language. I love that. I think that’s brilliant because you’re,

Jeanette Jifkin: you’re not did the whole purpose of the disclaimer is to demonstrate, you’re not aiming to mislead anyone. What you’re aiming to do is share information with people from a really honest, authentic position. And exactly, you can’t influence what somebody else does. You can do your best to help them, but you can’t guarantee they’re going to do what you ask them to do

Janet Beckers: when you get the best too. And so just one more thing on that startup and it probably counts for everything else as well. Yeah. One of the questions that I get asked a lot from clients is when it comes to case studies and testimonials, yes. And protecting yourself and making claims. So do you have some advice for people on that? Yeah.

Jeanette Jifkin: Yes. So definitely if you’re in a regulated industry, you need to go and check back on your industry compliance regime. And that that’s not necessarily legal. There are ethical obligations that overlay legal, so they’re right legal, Trump’s ethical, uh, in a court of law, right. In a membership organization where people can kick you out of the membership organization and you want that little badge to give you credibility, I think is most important to an organization like that.

Janet Beckers: That’s a great distinction. I love that. That’s good.

Jeanette Jifkin: Well, I where as I say, I work with industry organizations and you’ve got to be really clear for members as to where the responsibilities lie because they have to be legally compliant. But they also have to understand that from an ethical position, this industry organization is trying to hold you as a, you know, a cut above the general riffraff. Um, they’re setting a framework for you. Um, and what you need to do is go and look and see if they say they have any commentary around advertising. Because a lot of industry organizations are very conscious of how people represent themselves to the public. And they will give you a framework and I will say, no, you can’t do this. Um, or maybe you can do that, but there’s certain ways you can do it. So again, the health industry is highly regulated in Australia. Health legislation says you cannot use testimonials

Janet Beckers: The legislation, I know, and it really does marketing opportunities for people. I attract a lot of people who were in various health industries as you do as well, Jeanette. And it’s a big frustration. Yeah. Yeah. So, so that’s a good one for people to know, especially for my Australian friends, yet testimonials in the health industry, you can’t do it.

Jeanette Jifkin: And if you get testimonials, so if you’re talking about your own business and you get a testimonial from someone and you read it and go off, that’s a bit over the top. MMM. That’s probably a key indicator of what you should be using and what you shouldn’t. Um, you know, if you think it’s over the top when someone’s talking about you and it’s not just an ego thing or that’s, you know, I couldn’t possibly say that. Um, if it is all that just gone to the extreme, don’t use it. Yeah. Edit it and ask for their permission to use the edited version because some people think they’re being extra supportive by being over the top. Yeah. Um, I have actually used a number of testimonials that way. I’ve gone back to people and said, would you mind if I edit it and use it in this way?

Janet Beckers: Mm hmm. So that’s another really good point is with the editorials, with the testimonials, I always as as good manners go back and say, Oh, do you mind if I use this on my website and here is the wording that I’m going to use when I do that. Is that a legal requirement for people to do that? Um, so

Jeanette Jifkin: it depends on whether it falls within misleading and deceptive conduct. So the key thing there is actually something written in Australia and legislation again, which says you can only use testimonials from real people. Yeah. Scary that that had to be written into ridiculous Lee Street. And also in terms of testimonials that you must have the authority of the person giving it to use it. So people might give you a testimonial. And one of the things that I, with terms and conditions on websites where people are getting them through websites, we usually say that we reserved the right to edit them for length provided that we don’t change the context. Right? So that’s the key thing. You cannot change the context or the the meaning of the testimonials. So if for example someone gave you a testimonial for a particular service and you just cut out the fact that it was for that service and just made it as if it was generally to the services that you’re providing or you’ve finished that service, so you cut that out so that it sounds like it applies to the service you are now offering. Yep. That’s actually you can’t do that. That is misleading and deceptive conduct.

Janet Beckers: That’s interesting. And one more thing on the testimonials and then we’ll move onto the next one. Yeah. A really common one now is people may give you a testimonial, not necessarily saying here is a testimonial, but they will be on say Facebook and it will be a public post. Like, it’s not just even to friends, it’s something that’s public and it’s a comment and they have put something that you go, whoa, how fantastic is that? Like, Hey, I did, I’ve got this amazing result from this program that you did or this opt in or this advice you gave. Um, now with those, I’ll always go back to people or contact them, say, Hey, I just love what you did. Is it all right for you? If I take a screen grab of that and put it on my website, is that okay with you if I just use those words again, because they’ve put it in a public forum. Can you just screen grab it and users like do you have to then get permission because they’ve actually done that very publicly?

Jeanette Jifkin: Okay. So there’s, there’s a couple of different aspects to that. Surprisingly. So one, the screen grab, if you’re taking it, for example, from Facebook and you’re putting it onto a website, you’ll potentially breaching Facebook terms and conditions. Oh, oops. Because what Facebook terms and conditions say is that you are, you weren’t, or you promise that everything you put on Facebook, you have authority to put on. And by putting something on Facebook, you authorize every other Facebook user who has access to that to reshare it, but you have no authority to take it outside of the Facebook platform. Oh, okay. Okay. So if you want to take something from the Facebook platform and you want to put it on your website, then it is best to go back to the person and get their permission first. And again, if they’ve made a public comment, which you then want to leverage into your marketing, ideally you would get their permission to do that.

And you can just do that on an email, but keep a record. Um, and it’s just good practice. It’s, you know, it’s a better way of doing business because you’re engaging people in your business, you’re giving people credit for, you know, sharing about you. Hmm. MMM. And you just, I just think it’s a much better way of doing business. And from the legal perspective, it is better to have their permission to reuse that information. Um, in theory, they own copyright in the comment they’ve made. It depends on how long it is. Um, so if you reuse it without their permission, you could be breaching copyright. So it’s not just a representation matter, you know, that’s why what I was saying about there being a whole lot of layers of different.

Janet Beckers: Yes. Oh look, I’ve just rest, well, I mean, not always ask permission anyway, but that’s a really interesting one. So Ben and we’ll even to use the screen.

Jeanette Jifkin: Well, um, unless you have a system to demonstrate that you’ve got permission and uh, you, you know, you’re doing it in an unauthorized way and that’s why Facebook says you’ve got no authority to take it out because they, that is based on their terms and conditions. So their terms and conditions say that if you put it up there, you give permission to everyone within that platform to reuse. But if you take it out of that platform, they have no control. And that’s why you have to go back to the person to get their permission.

Janet Beckers: That’s good. Does the thing that I like about having a screen grab, and I’d always ask people permission anyway. Is it, um, it’s, it’s authentic. People can go, oh that actually was real. She didn’t just make that point. Okay, well let’s move along because otherwise I could spend forever just talking to you about these sorts of things. Cause I get these questions all the time. Is that before we move on to the next stage, is there anything that we need to add in for the startups?

Jeanette Jifkin: For the startups? Okay. So the most important thing, particularly for the Sketti scaredy cats who are afraid of going into business because they don’t, they don’t know what they don’t know. The key thing is look at where you’re making money and predict where you’re making money. Right. Okay. Don’t stress about everything. Just focus on, okay, what is making me money and do I need to do anything to predict that. So for example, if you’re a consultant and you’re offering consulting services and one of the problems that you come up against these, you charge people say a monthly rate for four months minimum and after a month they say they just stopped paying but they still expect to get services or something like that. If you’ve got a really clear terms of engagement for the way that you work with them or they work with you, you avoid those discussions, you avoid those issues because it’s really clear, like we had a conversation around installment agreements versus memberships and subscriptions and that kind of thing.

If it’s an installment agreement where it’s a set price but you’re allowing them to pay it over time, then you make it really clear up front that they have to pay the whole amount. Yeah. From the we from the time they start as opposed to getting halfway through and saying, actually life got in the way and I need to go do other things. They still have an obligation to pay the balance, so it’s about protecting that income, do what needs to be done to protect that income. Everything else can wait. Um, you know, and then you timetable every three to six months. Okay. Where do I perceive that I have a problem or a potential risk that scares me and what can I put in place now to protect that? Because, um, you know, I’m ready to take that next step.

Janet Beckers: Oh, I love it. That is brilliant advice. And you know, the example you just gave a perfect one. Um, yeah, because that’s not uncommon. If you’ve got given something, that’s why I don’t do 12 month payment plans anymore for something because people very often a finished implementing within six months and then again going, why am I getting paid for this? Oh, it’s a membership I don’t use anymore. I’ll just let them know, I’ll just want to cancel my membership and then you have to get back up and that sort of maybe ship. Um, so it is a confusion. So yeah, that’s, and it’s great to be able to go say, hey, you go, that’s where you agreed that it was a, a payment plan. So honor your commitment. Yeah. Really Great. Wow. Thank you so much Jeanette. That’s great advice. Look where you’re making the money from. What can you do to protect that? Love it. Um, all right, so the next stage.

Jeanette Jifkin: Hmm. So the next stage is, um, business consolidation. So particularly as a startup, you might be trying this and that and the other to try and, you know, see where you’re going to get traction, how you’re going to move forward next. Um, and then you get to a point where you go, okay, this works. That doesn’t, I’m going to continue with that. I’m not going to continue with that. Um, I saw one of the, um, groups that I’m involved in actually superfast business. Um, there was a forum post from someone who had trialed something that invested a certain amount of money. They trialed it three months and they went, actually, that’s just not making the return I need. So I’m going to Canada. Mm. Um, you get to a point where you’re consolidating your business. So what you need to do at that point is you go, okay, what are the relationships that I have in the business now that I need to keep building?

So that might be at this point you might decide maybe I want some premises, whether did they, you know, in a coworking space or a startup space like Fishburners or something like that. You know, I want to go into one of these spaces. What type of agreement, what relationship am I going to create in doing that? And that’s where you suddenly come up against documentation. So I’ve got a license to use this space, which means it’s not exclusive. I can access this area but I can’t keep other people out of it. Or I have a lease of this space which you easy exclusive, which means I can keep other people out. Um, or I am going into a joint venture with someone and we’re going to commit to doing

Jeanette Jifkin: X, Y, Z in order to reach this objective. And we’re making that commitment for at least 12 months. All these sorts of things are consolidating your brief business, bringing it together. And if you don’t have some sort of process about how do I measure and how do I chick that this is working the way I intended it to work. And do I know what my ongoing obligation is going to be. So for example, you sign up for premises leases, uh, three, five years, you know, a lot of that’s a big commitment yet if you’re looking at that kind of commitment, for goodness sake, get it reviewed because that could be 20 grand a year for five years. Yeah. And it’s not, leases are not things that are easy to get out of that commitment can be, even if you decided you want to add at the premises, you may still have to pay that commitment until they get someone else in.

Janet Beckers: Yeah. Oh look, that’s such great advice. I mean an f for an online business that may not be one of the things that you’re initially starting to think about, but you can be developing there. And you know, I just have a perfect scenario where a lovely friend of mine, two couple of days, um, and because you’ve got a really good deal, if she took it for longer, that’s what she did. Um, and has since become exceptionally unwell that she can’t be in that business and, but she’s tied, you know, it makes it very, very difficult to then also sell it. So, um, that’s great advice. That’s great advice. And with people who are like an online business when it comes to that consolidation of phase, um, he may not be offline. I really liked your advice there are around joint ventures because very often that’s where you may go a lot as you started to grow. And for that phase there, it’s when it’s really coming to businesses that are online, is there anything else that they really need to be looking at at this consolidation phase?

Jeanette Jifkin: So are the consolidation phase, what you want to look at is if you’re going into particularly working with someone else or even software, you know, if you want to implement a particular system, is that a longterm thing you’re looking at implementing and what’s, how do you get out of it? Um, so they’re getting out of it is really important. But in terms of, particularly for going into a joint venture, if you’re going to do that internationally, which is often the case for Kong business, be aware of the limitations in if anything goes wrong. Yeah, so for example, um, we’ve done one recently for uh, a company in the UK has gone into a joint venture agreement with a company in Canada. We here in Australia, I’ve put together the documentation to support. Truly, yes. Oh absolutely. That’s what I say. It’s a huge bundle of fun what we do.

But we had to take the parties through the fact that being in different countries, they are very, very similar laws because they’re all based on Commonwealth law out of England. But Canada has developed, so they have different laws in different jurisdictions and we had to go through the whole process or if something goes wrong, what San dispute resolution so that it is not just cost effective for the parties but also effective in terms of resolving the dispute that they need to resolve in an international transaction like that. It’s often geared toward arbitration. And what that means is you are point a party. It’s still expensive. You appoint a third party arbitrary, they look at the matter and they make a decision and you decide that’s binding. But then you’ve got to then enforce a decision. And this is the thing what you’re doing in businesses.

You building relationships. And I had this conversation with someone this morning. Look at the relationships in your business, particularly in the consolidation phase. How do you protect those relationships? Because if you look after your relationships, mmm, you’re less likely to have to go back to documentation and say, but this said and you’re not. And you know, keeping communication, um, keep on the same page with people. The documentation is there because we all have filing memories. Um, very few people remember what happened last week. You know, two years down the track, 12 months down the track, you go into a deal, you want it documented so that you both,

Janet Beckers: yeah, that’s a great distinction. Yeah.

Jeanette Jifkin: Yeah. But if you’re referring back to that documentation because you’re not happy, have the conversation first, focus on the relationship, not the documents. That is brilliant because it’s the relationship that is going to take your business forward.

Janet Beckers: Yeah, that is such great advice. And if you know for people who are watching this on the video, if you’ve saw me nodding when you were talking about international joint ventures and that is expensive and it’s difficult because it’s different law. That was maybe it was only two times when I’ve been burnt, burnt with joint ventures. They were in a different country and one of them, the relationship wasn’t that strong anyway. It was more an opportunity. So I just, I wasted a lot of energy and so did all the other people in the joint venture. Never saw the money I was out of pocket 10,000 up front, but then also travel and stuff, you know, to be in this documentary that anyway, really not very ethical people, but you know, there was nothing I could do. I just had to go, you know what? That sucked. That was a good lesson. And another one was, there was a strong relationships. So for me that was an incredible betrayal. Um, and so it was very an interesting, you know, that going down that relationship mode and where I thought, well, okay, it’s not worth the few thousand dollars that I’m out of pocket here, but the relationship that’s really, really sad. So that’s a really good, but I’ve done so many joint ventures over the years, so many, and to have two that didn’t work, you know, that’s pretty good odds. But if he’s overseas, yeah, it’s like be aware of that.

Jeanette Jifkin: So that’s, yeah, really, really good advice today. Isn’t that funny? As we’ve been going through each of these obviously are, we’re working through the stages that I’m out. Okay. Oh yeah, I can feel that. I remember that. That was awful. Yeah. I should have known you back then. Um, so let’s now move to the next stage. What is the next one? So the next one is scaling your business. So you’re looking to grow and this is actually where we’re at at the moment. Um, so the kind of things that we’re looking at in particular our systems, processes, intellectual property, how do we really look at the value of what we have in their business in order to leverage it? Right. Um, so we’re looking at, uh, making sure that we have our systems and our processes documented because if you’ve got them documented, then you can share them with more people and we’re bringing in more staff now and bright really small team and I could individually try and the staff, that’s fine.

Yeah, we can see that in the next 12 months we’re going to get to a point where me individually training staff is probably not the most benefit to the business. Um, so if you document, and this is again, we’re talking about our friend James. What he does, he sits out, um, standard operating procedures. Yeah. Creating that so that you have, it’s basically you’re creating your operations manual. And our business, what we’re doing is we’re actually setting up a Wiki, right? So our Wiki, we’ll have everything you do in our business. And as we create more things, he’s more processes on how to do it. And it’s to ensure that we get, you know, in terms of building your database, your online database, because we want a paperless office. So all of our information is online and it needs to be consolidated into project managers. So, or our, you know, our legal files and if you know an email doesn’t get filed, that’s a problem.

So we need to make sure there’s a process to double check to make sure all of the emails get filed to the projects and that kind of thing. Um, so it’s sorting out your operating procedures, it’s sorting out what your business looks like. If you had to show it to someone from outside, um, what would make them want to invest in your business? And this is why, I don’t know if you’ve noticed, but a lot of the banks that you deal with published their own business planning frameworks. So you can go to any bank website and if you search business plan, you will find that they have their own template, right? So if you think you want to borrow money in your business to reinvest back into the business to help scale the business, go to your bank’s website, find their business plan, put your business plan, therefore mat, because that is going to hope you go and talk to them about them lending you.

Janet Beckers: Oh, I love it. Oh, that is a great tip. You know what I, he’s found really interesting about this thing here because again, I can’t be going, yeah, that’s how big thing here at the moment is our, our operations planning and changing the format because the format we’ve had has become not working so well now that it’s growing and we go to the next stage. So it’s, it’s an interesting outcome sort of going, oh yeah. Okay. Up to this stage. So this is interesting because I’ve all, I would always have put that thing of, you know, putting me off your, all of your operations in a format that your team can use and that you know, you can change. You know, who’s got access to it. For me that would have fitted under the, the, the, the hat of like business operations. But I had never really thought of it falling also underneath the legal well how many you got.

Jeanette Jifkin: Yeah, exactly. Because if you think about it, if someone cause in scaling a business, what you’re trying to do is create value and for whatever future you want in that business, whether it is you think you might sell it in the future or you want investors to come into it or whatever your end game is going to be. I mean for some people it’s, it’s listing on the stock market, um, or get getting venture capital or, or whatever it is. Whatever your end game is. Um, that’s how you demonstrate value in your business because you were able to say to people, yeah, we can hand over our business as ease and particularly an online business hadn’t made the online businesses than a low touch in terms of automated as possible. Generating revenue. They’re worth a lot of money because you know, people don’t have to do a lot to keep them working and they’re worth more money. If you explain to people exactly how they work and what your future plans would be if you kept it.

Janet Beckers: Excellent. You know what I love about this is when we talked about the startup, the focus was on protecting where you’re making the money. Yeah. And as we’ve developed, we’ve gone into the consolidation. It’s very much protecting those relationships that are helping you to consolidate and build that strong business. Now we’re looking at not just protecting what you’re doing now, but forecasting on where you have got potential to be making money, um, and preparing yourself to be able to protect and present that protecting

Jeanette Jifkin: the whole of the business. We’re protecting that thing that you’ve created because in startup you don’t really know what you’re creating. You’ve got an idea and you are you still learning and in consolidation phase you’re getting rid of some of the chaff and you’re really focusing on, on you know, where the business is going and what you’re going to achieve. And in the, in the scaling phase, you’re going, okay, yes, this is working and we’re going to ramp this up to add value. So you’re putting in place of things that protect that value in the business.

Janet Beckers: Excellent. Oh, I love it. Yeah. And so we up to the next stage, we’ll also just in that stage, Yup.

Jeanette Jifkin: Protect it, not just systems and procedures, but you’re an intellectual property. So your systems and procedures are one aspect of your intellectual property, but you also have, you might have a brand that needs to be protected at that. So you might want to look at trademark protection. Um, I don’t talk much about Payton’s made me because they’re very expensive to get and you need to have the money to enforce them to make them worthwhile. Yeah. Right. That’s a good point. Very good distinction. Pike’s work where you’ve got pharmaceuticals, which you’re going to generate, you know, vast sums of revenue for many, many years. They may not be worthwhile getting for something that doesn’t have that scope. Yeah. It’s worth, if you think you need a patent or you want to, Peyton, it’s with talking to a patent attorney. Um, but you need to understand if you don’t have the money to enforce the Peyton, you may have gone through that process, mental, that money and achieve that goal only to lose it because you are not enforcing it.

Janet Beckers: Yeah, that’s a good point. Um, just on the trademark one, that’s actually one of the ones that I have done and it wasn’t necessarily like I’ve got wonderful web, wonderful with everything that brand with kind of retired now, but romance we’ll tribe. I tried that years ago. I’m simply not necessarily because you know, it’s like a paper and you’re going after fighting it. But it was an important thing because I witnessed a clients who they were using a brand that they’ve made their whole website on. Um, and then somebody else who had that, you know, went to them and say, you’ve got to change this. They had to close the whole business and start like rebrand again. And I thought, you know what, I’m not going to be in that situation. I’m going to. So like a defensive rather than like an aggressive sort of, you know, painting, holding. It was a, I’m just going to protect myself so I can say I was here first Sunday. You can’t tell me to stop.

Jeanette Jifkin: And that’s interesting because it’s different in every country, right? Trademark protection is, is jurisdiction and limited. So you get trademark protection in Australia, it applies in Australia. You get in the US, it applies in the u s unless you’re dealing with Facebook and they just think that US supplies everywhere. I have small issues with that. Uh, you know, if you get it in the UK at applies in the UK and the law is different. So in Australia we can actually get a tried Mac three years before we start using it in business. But in the US you can’t and you have to demonstrate that you’re already using it in business before you can get your trademark. Oh, interesting. Yeah. So if you need to be aware of how it applies in the country where you are. Um, but one of the very, very simple things you can do in the startup phase is do some Google searches and see who else is out there and, and what they’re using.

Because even though they might be in another country now with the scope of online, they could be here wherever here is for you next year. Right up white. That’s an excellent point. And I’ve had that problem with the client. So we had a client who was sourcing a product from the UK using the brand from the UK. It was trademarked in the UK, wasn’t trademarked in Australia. He was operating that business for four years. There was a different trademark holder, same trademark, same product, everything in the US. They came into the Australian market and they registered the trademark here in the Australian market. And then 18 months after registering, they went off to my clients and you’re breaching our trailer. Now there are technical legal rules, which meant that he probably could have continued to use it. However, that would have meant three years and 150,000 in court.

And no certain answer cause I tell people you, you chances in court and no better than 50, 50 regardless of the strength of your case. The whole, yeah. So what we did with him was we sat down and we went, okay, where’s the money in your business? And the money was not in the brand. The money was in the database. So we protected the database. We made sure that he could shift the database. We got him to rebrand his business, which did cost him 40 grand, but he spent $40,000 and we gave him 90 days because 90 days is enough time for him to get the job done, but not enough time for them to not watch proceedings for them to launch proceedings. So, you know, the whole timeframe doesn’t negotiated that. And within the 90 days he rebranded his business. It cost him 40 grand to rebrand.

He kept his client base. He didn’t lose any revenue at all through his business. Um, he spoke with his supplier in the UK and they rebranded everything he was being supplied because of this, we negotiated the ability to sell whether you already had branded and these sorts of things without having to make an account of profits. So we basically restructured his business in 90 days. We avoided going to court. He kept all of his revenue and he kept his business and then they had demanded he handed over his domain. Now we got to buy his domain name.

Janet Beckers: Oh good.

Jeanette Jifkin: So then his legal fees were reduced because he got that recovered that money back in and buying the domain name. That’s a different strategy for doing business and that’s part of your consolidation phase. If you think you’re going to have a problem with a brand, then look at where the value is in the business and if now is the time to rebrand, now is the time to rebrand.

Janet Beckers: I love it. You know, the thing that I really love again is you have reinforced where is the money in the business? What do I do? I really need to protect everything. I love it. That’s a really, that’s such a great approach to anything in your business. Like where is the money? Where do I protect, where do I focus where? Yeah. That’s brilliant. So we’ve had a mood rattle onto this last one. This is just given the most amazing, but this is a total masterclass. So let’s move on to the very, very last one. Um, and we’ll just do that one very briefly. Yeah.

Jeanette Jifkin: Yep. So the last phase is selling or exiting your business. You need to start thinking about what’s your succession plan, what’s your next step? Because everybody runs out of energy at some point. Unless you’re red. John Paul Getty and he died in the office at 84 years of age while he was still, oh, CTO of the company. Oh, bless his socks. Oh yeah, exactly. So some people have the energy to continue their business indefinitely and they hang onto it for that period of time. But if you’re not that person, what’s your exit strategy and how are you going to implement that? So your, you’re getting ready for sale is not necessarily sale. It’s getting ready for exit and what you’re doing is if someone was going to purchase from me, what due diligence would they do? How would I then you my business, um, where are the loopholes in my business or where, you know, where are the young tiny things in my business where somebody looked at it, they’d ask questions. And so it’s, it’s you going through your business from that perspective. You, you try and take that third party perspective and say, okay, I’m an outsider looking in. How do I make this the best, you know, irresistible for someone else to want to bond. And you know what, some people, they get to that point and they go, Hey, actually I’ve got a great business here. And it gives them a whole new lease on life

Janet Beckers: that actually happens to a girlfriend who’s been a client yet did the same thing. I want to go to stop my passion business. I’m going to get this other business systemized so I can get a good sale and sell it. So he got it all systemized and everything perfect. [inaudible] this is actually really easy to run now. I can do both, you know? Yep. Yeah. So, um, yeah, that’s a great point. And so again, you know, you’re looking at where is the money, but in this kind of it’s like where is it that I can lose money in the sale? Like what would make the sales, so plugging those holes, those obvious things. Brilliant. Is there anything else at that point? So you were just now that one quickly. Is there anything that sale point that’s that last stage, the exit stage that we should add?

Jeanette Jifkin: Um, I would just make sure it’s hard work, but go through and document your assets, make sure you have your asset register and the assets, all your online assets. So your domain name is an asset you’re hosting is an acid. All of the software that you have access to, your integrations, all of that. What you’ve got to do is look at, if I changed business now, if I sold what links break, you know what? So you might have a subscription to a particular piece of software or you have your hosting in a particular place. All of these sorts of things. What’s going to happen to your business if that moves because you need to address those issues for the buyer.

Janet Beckers: Yeah. That’s great. Yeah, that’s really, again, it’s interesting. I’ve, I’ve sold one business, my first business that, um, and that was a really interesting process of making sure I had all of that cause they were going to move it to different hosting, different people. We’re going to be doing things. And the other thing that I found was I’m so pleased that I did beforehand is because I was over that business by that time. That was my internet art gallery. Like I just take it, just get rid of it, you know, but you know, give me a lot of money first.

Janet Beckers: I was, it was good because they were, they weren’t very organized. The people who took it over so they will contact and going, we need the login for this. And I went, remember it’s all on that one document. Every single thing is there. But I also put into our agreement that they could only contact me for help for one month after that. That was it. I didn’t want to have a single thing to do with it. And it was really, really valuable to do because there’s a lot of people I know who’ve sold a business that all based in up consulting back to it. Unpaid. Yeah.

Jeanette Jifkin: And you named very clear framework in your sal documentation to say, we will provide this kind of assistance. So I’ve done one recently where they’ve actually offered 18 months of support. Right. But that 18 months of support is limited to two hours a week per week, maximum. Excellent. And it doesn’t console, you know, it doesn’t add up. It’s two hours a week. If you didn’t use it this week, it’s expired. We’ll give you up to two hours a week and it’s only on the phone. We’re not coming in, we’re not doing it. You know, we’re not hands on, we’ll speak. It will talk you through it. We might share screens, but that’s it. That’s the limit.

Janet Beckers: Yeah. That’s brilliant. That’s really good to know because if you’re like me, like you think I’m over this business, I just think, oh no, I don’t even want to, you know, I just want to remove this from my own life. But um, oh, that was just brilliant, you know. Thank you so much for staying a little bit longer and thank you everybody that has stuck with us for this point because honestly, Jeanette, this has been like a total mass class rather than just a simple intro, um, podcast, which is really because you know what, as you can tell, like Jeanette knows her shit really you. So there’s a few things I know for, you know, Jeanette is going to be the person that’s going to be helping me with, uh, with a new revenue stream that I’m gonna be bringing into my business that I want to make sure that I’m protecting and setting up really well for, for all parties involved. Um, so, you know, that’s, I know I’m absolutely confident that that’s going to work out really well. So Jeanette’s differ. There’s two ways that people can help you. So there’s one way where they can go and check you out. I know that you’ve got a checklist and we’re going to call it here, romanceyourtribe.com/legalchecklist, one word, legalchecklist. So what will happen when they go there?

Jeanette Jifkin: Okay. So when they got there, what they’ll find is a pdf and it gives you a whole string of questions. I can actually tell you how many it gives you 15 questions and you can also score yourself on those Christians and they’d see it looks at your online presence. So what you’re doing is you’re going through and you’re answering questions relating to your online presence and it gives you a score at the end and it also gives you a rating zero to 20. He’s your writing and here’s what you might do with that. Um, so yeah, it’s a, it’s a free download and is to help you just self assess what you’re doing in your website particularly, um, and it can help you identify where you might want to take some steps to predict what you’re doing.

Janet Beckers: That’s brilliant. And I love that idea because you can just get an idea and go, oh yeah, I need to fix this up. Like I always find through any of those checklists, those I get, those are hearts of. So that’s best practice just by the questions. So absolutely go there to romanceyourtribe.com/legalchecklist. Now also you were telling me that you’ve got, um, a, I mean we won’t go into exactly what’s in it and the pricing or whatever because this is, this is going to be a masterclass that people will be referring that to for years. So at navy will change, but you’ve got a fantastic, um, service that is, you know, a really great intro price that for people to be able to see where they’re at that stage and what, what things that they, you know, like, uh, an a bit of an assessment. So can you just go into detail on that because that could be a first good, good first stage that people could come to you for.

Jeanette Jifkin: Absolutely. So we’ve got a business legal lifestyle checklist. So what we do is we work with you through that because as much as it’s, you know, it’s developed by a friend of mine, Jeremy Stretton, and he’s tried very much to keep it plain English, but there are still some things that make much more sense to a lawyer. Um, then may make sense to a live person. So we will talk you through that on zoom or over the phone or whatever. And at the end of that, it spits out a report and the report tells you where you sit on the lifecycle of a business. So those things, we were just talking through those four different stages. It shows you where you sit on those four stages and it gives you a percentage of, in terms of the startup phase, he’s all the things that you might want to put in place as a startup and what percentage of those things you’ve done.

So if, you know, if you’re at a scaling stage and you’ve only done 20% of startup phase, there might be some things we can fix there. And it gives you a checklist at the end saying here’s some action items that you need to action. Right. And as part of that, because we’re focused in the online spice, particularly in that questionnaire, is not, we’ll also give you a report which says here’s your online relationships and he’s the kind of things that you can put in place to protect them and also his costing around both so that you have an idea in terms of forward planning or want to implement this. Now, that unknown I’m going to need in six months and I know what kind of money I need to budget for it.

Janet Beckers: Yeah, I love that idea because a lot of times I just assume that anything that I’m going to do with the lawyer is going to cost me tens of thousands of dollars. And you know, from our discussion that we were heading the other week, I’d surprisingly, it’s not necessarily going to be like that. So that’s really nice to have a reality, like a true number of [inaudible]. When you’re ready to do this, this is what you’ve got to budget for. So that you know, so that is a great way for people to start. So where can people find to Jeannette so that they can talk to you about that or to get help with anything else.

Jeanette Jifkin: Okay, great. Um, so you can find me at onyxonlinelaw.com. And the best thing to do to get a quick response is to go to our contact page. So that’s forward slash contact dash us. And on that page it just asks you to give us your name, your website, and some details. And that makes it really easy for us to have a quick look at who you are, what you’re doing, and then booking a conversation with you or whatever it is that you want to achieve. We can, we can step out and say, well, he’s what you want to achieve. He’s the kind of cost it’s going to cost you. Do you want us to get started or do you want to timetable into the future? What do you want to do with it now? Yeah, sorry. That’s, that’s the best way. So again, ladies it’s www.onyxonlinelaw.com. And just come to the contact us page and fill in that contact form and we get back to you straight away. Yeah, that’s brilliant.

Janet Beckers: So I not sure you go and follow up with Jeanette. And what I also ask you to do is, as you can see, Jeanette has been incredibly generous with her advice, her knowledge and um, and it’s, you know, and for both of us, I know like Jeanette’s incredibly passionate and thinks it’s fun doing and I’m incredibly passionate about helping people just get out there and make the difference in what to do. So that’s why we spend the time doing this for free for you. So one of the very best things that you can do for number one, go over and join Jeanette’s communities. So go and get your checklist to get to know her. Not importantly. What really is fantastic for us is give some feedback. So go over to Janette. If you go to the contact page or just commenting down below wherever you’re viewing this or listening and, and just share like which of those stages are you at and from what Jeanette was sharing there, what are some are, has that, you know, you that’s made you realize some things that you’ve got to change.

And have you taken any action on that? Whether it’s just one thing that you take action on today, come and share it with us because it’s just the most rewarding thing to know that you’ve actually listened and taken actions. So that’s, that’s, that’s our biggest ask of you is gone and do something with this and then kind of share with us because that is, that lights us up. So thank you so much again Jeanette. You’ve been absolutely wonderful. Um, I’ll make sure that we’ve got links to everything that is there an on the rematch, a tribe website where this will be hose, um, house. I’ll also put an article there that’s got each stage. What are the things that connect share that you need to do at each of those stages and some action points that you can be doing this week now. And you’ll also find all the links at Jeanette’s talked about your fund them over there. So thank you so much Jeanette, and goodbye everybody go out there and make stuff happen. Bye.

The $5K Funnel Formula

The $5K Funnel Formula

Funnels, funnels, funnels.

As soon as you start investigating how to build your business online you are going to come across the concept of a sales funnel. It is one of the basic building blocks of an automated online business but in my experience, there is a lot of B.S. shared on this topic!

There are 2 main problems when it comes to learning about and then implementing a sales funnel for your business:

  1. You’re only told half the story

Many people who talk about funnels share crazy big numbers. They make it seem as if all you need to do is create 1 funnel and your million dollar business will happen while you sleep…but don’t share the reality of the percentage of that revenue that is spent on paid advertising, or the number of failed funnels before the hugely successful one.

  1. Unnecessary complexity

Sales funnels can be really complicated.

You can have upsells, downsells, one time offers, deadline funnels, evergreen webinars, video launch funnels….the list goes on.

Yet, often the ones that last the test of time are the simplest.

That’s what my guest Kate Mckibbin and I are sharing with you today.

The concept of the $5K Funnel Formula with a focus on simplicity!

In this episode of Romance Your Tribe Radio we discuss:

  • What IS a $5K Funnel and what the heck is a funnel anyway?
  • Why is a funnel an important part of your online business?

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

The 5 Steps in The $5k Funnel Formula

Before we start with the steps in a $5K Funnel, lets cover some of the basics of this whole funnel concept.

Some Funnel Definitions To Start With

What is an Online Funnel?

An online funnel includes web pages, emails and messages (in your written copy, and sometimes videos) that automate all the steps you would normally take an individual prospect through to send them personal emails to get to know, like and trust you,  to then make them an offer which they accept and become your customer.

Why do you want an online funnel?

Leverage baby!

Think of this scenario:

  1. Someone on Facebook, or even in the real world!, sends you an email to ask for help. It’s late at night when they send the email.
  2. In the morning you check your emails, take time to craft a great email to give them some great advice and ask them some questions about them to see if they could be a good fit as a customer. (or it might be the weekend, or you’re swapped with other things and you don’t reply for days).
  3. Maybe a day or so later they reply asking what your products and services are…. you get the picture. It can take time until you get the sale.
  4. Now imagine you had 10 people contact you that day… it could get a bit overwhelming.

So a funnel automates all these steps you would do in person so you don’t have to be such a super-business person all the time.

What’s the story with $5K

As we try to understand the how to’s on an online funnel, we need to start somewhere small. The $5K formula has the same building blocks, same setups like all other online funnels have, but on a budget.

It is step 1 and allows you to set a goal of an automated funnel that will cover your business and basic living expenses.

It starts small, test and tweak, and then when the results are good, you can invest in paid traffic and leverage that baby.

The focus is on simplicity.

Who will get the best results with a $5K funnel?

If you already have an offer that sells and you already have a following of clients on an email list or database, then you will get the best results.

The offer can be as simple as your one-on-one services or as sophisticated as an online course.
Your email list does not need to be huge.

Step 1: Start with the End in Mind

Always work backwards when designing an online funnel.

So be clear on the product or service you are selling.

If it is a higher priced offer, decide if you need to get people on the phone in order to make the sale or if the offer you have has the potential to be offered for people to buy online without a conversation.

Step 2: Craft a Funnel Friendly Offer

If your goal is to get people onto a sales call, then a funnel friendly offer is one that they are super keen to register for a call because they know they will be getting great value just from the call, even if they don’t expect to purchase immediately.

A funnel friendly offer they can buy 24/7 is one that is a total no-brainer. One that has the essential elements of price, urgency, and great sales copy that explains the benefits of the outcome they will get from the product.

In my experience, this is the step that is a beautiful match of strategy, really understanding your ideal client’s frustrations and aspirations, and little bit of magic in the form of your uniqueness.

Reality check on pricing: Price your offer so you have a good margin for profit. That way you can afford to pay for advertising when you know the funnel actually results in meeting your goals. Then think of your price bracket for your ideal client. What amount will this person willingly spend on?

Step 3: Map out What Perfect You Would Do in Person

You know those rare days when you know “perfect You” was in da house!?

That perfect person who did every step, in the right order, to make your new lead feel welcome and your new client feel important, feel loved, feel that you remember them?

You want to bottle that person!

So the first step is to think of what words, messages and advice would Perfect You use.
That’s what we’re going to automate in the next step.

Step 4: The Software and Plumbing

One misconception in regards to online funnels is that you have to have a lot of different software to have a good Online funnel. Well, it’s not always the case. Having the Frankenstein model may not be the best option in creating your online funnel.

The easiest and fastest way to set up your online funnel is to use software especially designed to make this easy.

The nice part is they usually have a lot of simple online funnel templates available for you to use immediately.

In short the services you will need to create a funnel:

  1. A web page / sales page / order form designer. You can use WordPress (the slower way) or use software like the one I personally use and highly recommend, 10Xpro.
  2. Email provider to automate a series of email and manage your email list. Active Campaign works really well with the Funnel software we recommend.
  3. A way to take money. We recommend Stripe and PayPal

Step 5: Launch, Test and Tweak

The focus of a $5K funnel is to stick with ONE offer, ONE product, ONE enticement to join your mailing list and continue to test and tweak until you can reliably sell $5K per month through the funnel.

You use existing sources you have used to attract your existing clients to test this, such as promotion to your existing clients, your database of prospects, joint ventures, social media, speaking opportunities.

That’s why this method is ideal for people who already have an existing business that is keeping them busy and they need to leverage their time.

Only then, do you scale up with paid traffic.

Productivity Tip:

You don’t need to create the whole course at once, you can create first the module, then create the rest of the modules as you go.

That way you get speed to market and you don’t create a program that doesn’t sell.

In fact, this is what I recommend for every online course you create. Just make sure you give yourself enough of a head start so you will always be a few weeks ahead of your clients who are implementing the program.

Action Steps What You Can Do This Week

Here are some steps you can take THIS WEEK to move you close to your $5K funnel:

  1. List out: What would the perfect me do?
  2. Decide: What is the best offer I have that is working now, I could turn into a Funnel Friendly Offer?
  3. Check out and introduce yourself to our guest Kate Mckibbin. She has more in-depth training for you over here and yep… you can check out her $5K funnel in action 🙂
  4. Check out the Romance Your Tribe programs, designed to get you super clear on your uniqueness, suite of offers and launch your online course.
  5. Check out the no-brainer special offer we have created in partnership with the founders of 10xpro, the software we use and recommend to manage all your funnels… and more

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Decision Guide: How To Price Your Online Course With Confidence

Decision Guide: How To Price Your Online Course With Confidence

I have a short, sweet and potentially life changing episode for you today.

In this solo teaching episode I share the 3 exercises you need to do in order to price your online courses and services  with confidence.

I also have a special downloadable for you today for a unique exercise you can do every time you find yourself doubting how much you can charge for the work you do.

Because let’s face it, this is not a once-off gig. There are onion layers to pricing with confidence and every time you level up you will face this challenge. So you can relax and know you have a system you can use every time so you can develop some real pricing swagger!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Decision Guide: The 3 Exercises To Help You Price Your Online Course With Confidence

1. What Is Your Break Even Cost?

This may sound obvious, but in my experience very few people do the exercise to know exactly how much it actually costs you to deliver a product, service or online program.

Some of the things you should include are software fees, YOUR TIME, any physical material expenses (for example a book or other deliverables), travel etc if you include in-person meet ups, transcripts, assistants etc.

I put YOUR TIME in caps because without fail this is the one thing most people don’t include a value on, including the time to create your programs.

I have a spreadsheet I’ve created as part of my Attract Your Tribe program, where my clients enter all of their information of their expenses and their time costs. It’s always a rude shock for them when they realize, “wow, I just chose that price because it felt right, but really for me to even break even, I have to sell at least a hundred of these before I start making money if I only charge that much.”

It’s a great reality check simply doing this exercise, and often, after Step 1, most people feel far more confident to raise their prices immediately.

A Note on Sweat Equity and Profit

The reason I absolutely LOVE helping my clients create online courses is because once you’ve recouped your time and costs to create the course, your profit margins are awesome for every new sale you make! That’s sweat equity!

2. What Does Your Customer Value?

People don’t buy courses.

They don’t buy the number of videos, transcripts and worksheets.

They don’t even buy the number of hours one-on-one or in group with you.

They buy results.

So the more clearly you can demonstrate the outcomes of working with you and what value that has for their lives, the more they will pay for your program or services.

So how do you do that?

Here is a brief intro to an exercise my clients do in our “Sell It Baby” module in the Attract Your Tribe program. It is in preparation for creating a sales letter.

The wonderful things is, I find that going through this exercise and doing it well, you not only prepare to write a great sales letter for your clients, you are also selling the value of your offer to yourself!.

So simply going through that copywriting exercise helps you to be able to feel more confident about what you’re going to charge.

Do This Simple Exercise

  • List the outcomes people can expect from your entire program
  • List the outcomes they can expect from each lesson
  • Next to each outcome write as many “benefits” achieving that outcome will mean for the client (how does their life change).
  • Assign a monetary, emotional or lifestyle value to each benefit.

3. What’s Your Self-Worth?

Once you’ve done the 2 exercises above, the only thing that is going to affect how confident you are to charge what you are worth is going to come down to what kind of baggage you’ve got around what your worth really is!

Money mindset is a huge topic and honestly it’s like peeling onions because you know, you’ll peel back one layer and you’ll think, okay, yeah, I’ve got through that one.

But then of course there’s always going to be a new layer as you up level, up level and up level. So just be aware that this is not going to be an exercise you do once and you’ve got it nailed.

I have some great resources here to help you level up your money mindset and re-frame your thinking . I’m also continuing to add new resources, interviews and articles for you over here too.

The Truth or Dare Exercise

This is a simple, but incredibly powerful exercise my clients do as part of the Attract Your Tribe program. To help you I have a Downloadable you can grab, save to your computer and use over and over, every time you reach a confidence block on your pricing.

You can get the Truth or Dare Exercise Template Here.

Here’s a quick guide to use the template

Divide a sheet of paper into 2 columns.

The left is titled TRUTH.

The right is titled DARE

  1. In the TRUTH column

Imagine yourself telling a potential client the cost of your program at the following price points. What thoughts come to mind? What emotions?

  1. Half the price you are thinking of charging?
  2. The price you are thinking of charging
  3. 2 x the price you are thinking of charging
  4. 3 x the price you are thinking of charging
  5. Keep multiplying until nothing knew comes up
  1. In the Dare column

Write what someone would HAVE to believe to confidently charge that price. It may help to think of someone in your industry (or even other industries) who charges that price. What do you think they believe about themselves to charge those prices

Now…Truth and Dare

I DARE you to challenge yourself, every time you become aware you are thinking a certain TRUTH, to visualise yourself as the kind of person who thinks the associated DARE thought.

Practice this and watch your confidence slowly grow. Each time you have a crisis of confidence, come back to this table and visualise the DARE as a reminder.

Instructions and more are listed in the Downloadable I have for you.

Next Steps

I would really love to hear from you. Have you done the exercise?

What sorts of things came up for you? You can share below on the blog post (and help other people know it isn’t just them!).

Or if you prefer, drop me an email or a private message on Facebook or Instagram, if you don’t want to share it publicly. That’s totally cool, just between you and me baby.

Okay, go get them! I dare you. Bye!

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome! Janet Beckers here with a short, sweet and potentially life changing episode for you, at Romance Your Tribe Radio. It’s a solo teaching episode and what we’re going to look at is how can you charge more for what you are offering people, whether they are products, services, online programs, bundles, how do you charge more and do it with confidence? Now I’m going to run you through an exercise that I do with my attract your tribe clients and my accelerator clients. And it’s the kind of exercise you can do it completely on your own at home and you may need to keep on doing this every time you level up in your business. I’m going to run you through the truth or dare exercise. And to help you, I’ve actually got a downloadable that you can use. It goes with today’s podcast episode.

So you will see the link to it on the website page where this episode is. So if you’re in iTunes or something, just come over to the page and you can have a look. And I’ve also got an article, they’re running you through. How you do the exercise and all you can go to romanceyourtribe.com/truthordare and you can sign up there just to get the PDF. Now this is the pdf that I actually have in the program that I run. So it’s just one little exercise that we do in there. Now, how do you charge more for what you are offering? So when it comes down to you know, that dance between what you feel, you know, you are comfortable to be able to ask what you feel something is worth and how much the customer is willing to pay and seeing that worth.

And it really comes down to two things. Number one is how much does it actually cost you to deliver a product, service or online program? Like that’s one thing that people actually miss a bit is do, do the numbers so you know exactly what your break even is and what your profit is. Simply doing that exercise. And I have a, um, a spreadsheet that we’ve created that my clients enter all of their information in all of their expenses, their time costs. Um, and it’s always a rude shock for them when they realize, wow, I just chose that number because it felt right and really for me to even break even, I have to sell at least a hundred of these before I start making money if I only charge that much. So that is number one, get real on exactly the cost that you’ve got because that there often enough is enough to get people to put their prices at a level that they can say with a lot more confidence.

Well, you know, this is a bargain. So that’s number one. Now the next thing you’ve got is how much does your client understands the value of what it is that you’re delivering? Now that will come down with how do you actually express the benefits? How do you put a value on those? How do you do your sales copy and really understanding what it is that your clients do value. Now that, again, that’s something we do it in the syllabus baby module in the programs that I run the Attract Your Tribe program and there’s a real format for being able to do that well. So a lot of times once you’ve gone through the process of actually listing what the benefits are, what the value out of people and what does that actually mean to their lives. I find it if you have done that exercise well in order to be able to run a sales letter for your clients, that also is selling it to you.

So simply going through that copy-writing exercise helps you to be able to feel more confident about what you’re going to charge. So do those two activities first before we go over to the next one, because if you’ve done those two activities where you’ve looked at actually how much does it cost, how much is it costing you, and then what is it worth to the client? Once you’ve done those, the only thing then that is going to affect you feeling confident to be able to charge what you are worth is going to come down to what kind of baggage you’ve got around your worth, how much is people are willing to pay. Those whole sort of money mindset things. Now this is a huge topic and honestly it’s like peeling onions because you know, you’ll peel back one layer and you’ll think, okay, yeah, I’ve kind of, you know, that I’ve got through that one.

But then of course there’s always going to be a new layer as you up level, up level and up level. So just be aware that this is going to be, you know, it’s a great thing for you to be able to invest any of your, um, your reading in, your learning in is to do with money mindset, always going to be great. But I’ve got a great exercise for you that you can be doing today. So to guide you through it, it’s really handy if you want to grab hold of that downloadable, I’ve got for you for truth and dare. Because what we’re going to do here is, and if you see my eyes dropping down, it’s cause I’m actually referring to this document as I’m going through. So we have two columns here, truth and we have dare. Now what I want you to do is in that truth column, I want you to think about it…

I want you to record your thoughts about your worth and how you feel like what comes up for you when I give you these following scenarios and these scenarios. I’m just going to read straight off here, just a few of them. There’s more in the document. For example, it might be what thoughts come to mind, what are your emotions when, um, you say, I’m going to charge half the price of what you’re offering, what you’re thinking of charging now. So just say I had a program that I was going to sell for $1,000 and already that might be making me think, oh, this doesn’t feel quite right, but you know, thousand dollars sounds fair, $997. How does it make you feel? If you say, I’m going to sell this for $500. What are those emotions? And then maybe the price that you were thinking of, like, what comes up?

And then also think of about, you know, two times it, three times, 10 times it. I want you to keep on putting different prices. How do I feel? What comes up for me at this price, this price, this price? Just keep on adding in. Multiplying it until nothing new comes up. Okay, so really just tight the time to be really honest with yourself. What things come up? What are you thinking about the kind of person who would charge that amount of money, you know, what are they like? You know, you know what’s, you know what is somebody going to be thinking if I say that, you know, what’s my client gonna to think about me. Are they going to think I’m greedy. Are they thinking, ah, she’s not worth it. What comes up for you about yourself? So that’s number one. Now, what I want you to do is I want you to now beside there is the day of column.

Now I want you to think about, okay, here is the price for if we go back to my scenario of a program that I originally thought of selling for thousand rounding up and I went 500, 1000, 2000, 3000, 5000, 10000, 15000, 20000, those sorts of things and I’ve got how I felt. At that price point I want you to think about either somebody you already know in your industry or another industry who charges that amount for something that you know, you think he’s going to be fairly comparable in terms of the results that you can get for people. This is always focused on what results you get for people. Okay? Not what’s included. What are the results? I want you to think about somebody that you know, or this person that you imagine, like, what would they be like? What would they write in the columns to be charging that amount?

So I want you to think about, okay, you know that person that was charging half of what I thought, what are they thinking? You know that’s the one that’s the odd one, but what is going to be, you know, what would that person be thinking if they were only going to charge $500? Would they be thinking whatever this is crazy. Or would they be thinking, you know, if this is a person that can easily charge 10 grand because they’re already doing it and something is 500 would they be thinking things like, somebody else can run that for me? Yeah. I want you to think about what would somebody who is really comfortable and has already charging that, what would they think? What would be their emotions? What would go through their mind when they look at that number? Nobody, you think of them, but what would be going through their mind?

What are you imagining? What sort of person do you need to be, to confidently charge that? Now, the final part of the exercise, and this is why it’s called truth and dare truth or dare, is I double dare you, okay? That when it comes to your putting your prices, I want you to look at that pricing, look at the outcomes that you can get for your clients as a result of whatever you’re doing with them. And then I want you to put on that hat of that person who thought those things that was in the day column. And I double dare you to really consciously bring that person in and be that person. Okay? Where there their clothes, they’re super hero Cape. I want you to think about, you know, to be them, to channel them into what you’re doing. So, and see what happens.

Like I’m not saying, you know, you’ve gone from a 1000 to 10,000, unless that feels right, okay. But I want you to channel that because that may be the thing that’s going to make the difference between you charging 1000 and 2000 or 5000, for example. So that’s the truth or dare exercise for you. So going back over that for you to feel more confident about what you are going to be asking for what you’re going to be charging. Number one, approach this very, very much in a business like manner and do your costings know your break even. How many do you sell to need to recoup costs? What is your profit margin on how many yourself? Know those numbers. The next one then is no the value to the clients to get the outcome. All the different benefits they’ve got because you knowing what it means for the client is going to help you to have a greater value of what you do.

And then the next thing is to do the truth or dare exercise and I double double double day you to do this really consciously until you find yourself saying price and thinking, that’s actually that’s a bargain. They are lucky that I am offering that. I want you to start thinking like that because that’s when you know that it’s going to be so much easier for you to be able to make your sales because your doubt and your emotions and your fear have gone out of the equation. And we’re now only focusing on the outcome that you can get for your clients. And that’s why they want you. Okay, let me know how does this work? Go to romanceyourtribe.com/truthordare to be able to get your downloadable for today. And I would really love to hear from you. Have you done the exercise?

What sorts of things came up for you, um, is this can be really, really confronting for you. So leave them below on the blog post. I’m dropping an email if you prefer to, um, that’s okay. Or drop me a private message if you, you know, on Facebook or Instagram, if you don’t want to share it publicly, that’s totally cool, just between you and me baby. Or if you’re really happy to share with others so that they know that this is actually normal, then that’s wonderful. As well do that as well. And if you found today’s really useful, today’s episode, I would be really, really grateful if you would leave a review for me on iTunes because I really want to be able to get this out to more people and your ratings and your reviews on iTunes are going to help people to be able to find me and it’s going to be able to help people know if this is going to be a great podcast for them to listen to. Okay, got to get them! I dare you. Bye!

6 Steps to Create an Online Course That Sells

6 Steps to Create an Online Course That Sells

Today I introduce you to my “secret weapon”, John Lint, the founder of 10XPRO.io. This is the software I trust to run the bulk of my business and since I discovered John and 10x Pro over a year ago my tech headaches, and the money I spend on tech and staff, has been slashed.

John’s name is in my Gratitude Book right at the top!

10x Pro is specifically created to solve the problems of entrepreneurs who create, launch and sell online courses so he is the perfect person to teach what works, and doesn’t work, to create an online course that sells.

After all, he sees behind the scenes of hundreds of successful online courses and is continually talking to the owners of these courses to advise, see what is working for them now, and develop even more features in his software so their courses are even easier to sell and deliver with automation.

Here’s what we discussed in the interview (really a full masterclass):

  1. How John and I met and he became my “secret weapon”
  2. John’s laptop lifestyle where he lives between 3 countries (minimum)…I don’t think he does winter!
  3. How his software, 10x Pro, has saved me thousands of dollars this year plus saved me from the thing that made me cry the most in my business
  4. What exactly is an online course
  5. The advantages of creating an an online course
  6. The 2 biggest mistakes people make when creating an online course – and true confessions of heaps of mistakes I’ve made.
  7. John’s 6 steps to create an online course that actually sells!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

What is an online course?

An online course packages your knowledge or your expertise into a program that you deliver online. There are different types, from simple 1 page courses to a full blown program that may take weeks to months to complete.

The common thing with any kind of online course is providing a specific result that people will get at the end. It’s all about solving a specific problem and helping your customers get the results they want.

What are the advantages of an online course?

Doing an online course has a lot of advantages for you and your business.

An online course can help establish you as a player in your market. When your ideal client sees you offer an online course, it creates an image of you as an expert in the field. Someone they can trust to know what they need to learn in order to succeed.

Another advantage is, you can be mobile. You can work wherever you want. You are no longer bound to an office. You can work and live your life wherever you want. Well, as long you’ve got an internet connection of course! John is a great example. He operates his business and over one year will live and work from Australia / Thailand / Canada.

Third is providing you assets. Assets that you can sell over and over to create income, with a high profit margin. These assets can also be sold to increase the value if you eventually sell your business.

A lot of people have tried doing an online course, but obviously not all are successful.

So how do you develop a course people want to pay money and sign up to?

That’s what we’ll explore in the rest of this article.

Two common mistakes when creating an online course

First is not knowing what is the essence of an online course.

An online course should help solve a specific problem.

It is common to create an online course that is too general with no definite outcome.

The more specific and measurable your course outcome, the more successful it will be for your clients and also for your marketing.

Show people the shortcut to achieve the specific result they want.

An example:

Too general: Lose weight.

Specific: Lose 10kg without the need for exercise

Second, is having self-doubt.

There’s always a voice in your head telling you the course is no good, no one will want to pay for this, and all sorts of dark and dreary thoughts.

I have lost track of the amazingly talented people I know who have great solutions and people who need them…yet they never launch their online course for fear of criticism.

I challenge you to take the first step. There are people who need you and honestly, your 60% good enough is other people’s 110%!

You need to have confidence in your work! Believe in it, use it, and create your testimonials portfolio . Create a list of proven customers, if they believe in you it is a good way to create your portfolio. Just believe in yourself, others already do. You can do it!

6 Steps to Create an Online Course That Sells

Step 1: Select a niche or a market

Find something that interests you. Make a list and put down all the possible niches that you can tap into. You don’t need to be an expert (at least not yet) in that area, but something you are familiar with and that you are genuinely interested in.

Don’t make an online course that doesn’t actually interest you, that you don’t like, even if it is a big market with a lot of potential customers. Creating an online course takes time and passion! If you’re not passionate about it, you’re wasting your time in doing it. You won’t become the best unless you truly enjoy doing it.

True confession: I once created an online course on how to convert your car to LPG gas! I mean really? I don’t give a toss about that topic and no surprise I couldn’t keep the momentum going to market it.

Step 2: Validate your market

Look into the market you want to go in. Check how many people are in that market, if a lot are successful in it, or how few are.

Competition is good

It may seem counter-intuitive, but you want to choose a topic that has A LOT of competitors.

What?

Yep, That way you know people are buying. You don’t want to go into a world where everyone is struggling. The end reason you created your online course is to sell and earn, so why dive into a black hole?

Are there people in that market? Are they successful? If yes, great, you can be too. Dive in, but be different, have your business create its own personality and style, and let it attract your tribe.

Don’t be the pioneer

Another is avoid being the pioneer. Pioneers have arrows in their back, they take all the risks in diving in.

True Confession: My very first online business was selling original art online. I thought I was clever because there was practically no-one in that space at the time…. (we’re going waaaaay back).

Such a rookie mistake that literally cost me my home.

You see, people just weren’t used to the idea of buying art online back then.

I realised this too late and then, whenever I DID get a new competitor, I would ring them, welcome them and THANK THEM!!

Don’t make my mistakes

Step 3: Select your topic

From choosing a market, the next step is to select a good topic. What are the things that people want to learn? Start paying close attention to what’s happening in your chosen market.

You don’t want to make an online course that only a few, or worse, nobody needs. You can ask help, go to forums, ask your list of proven customers, what do they need? Their biggest challenges? etc.

Analyze your market. It can be trending videos, or popular articles, top blogs, most viewed posts, there’s a whole bunch you can find.

True Confession: When I launched the business that ended up sky-rocketing my success, and winning me Australian Marketer of The Year. I did my market research in the women’s toilets! You can read about why and how here.  

A tip for you is to create a swipe file/box. Put all the ideas that you have in that folder or box, then as it continues to grow, you can pick from it a topic for your next online course.

Pick a topic that can be in the market the fastest. Speed is key!

Step 4: Creating the outline

So now you have the topic that you want, then it’s time to create the outline. Reverse engineer the process. What is the structure of your online course? What goes first, second, third so on.

It can be a simple 1 module course, or a course with a lot of modules, with multiple lessons in each one.

Whatever format your online course is, the modules should make the people take action and get it done.

Productivity Tip:

When I create any new program now, I create an outline using Google Sheets. I have the following columns as a minimum:

  1. Module name
  2. Outcome of that module for the client
  3. Lesson names within each module
  4. Outcomes for the client for each lesson
  5. Resources I already have for that lesson
  6. Resources to create
  7. Ideas to make it awesome

Step 5: Create the course

After you make your outline of the course backbone, then it’s time to create your online course. In creating your course, you have 3 options. Either create it yourself, partner with someone, or buy the content.

In creating your online course, its best to have a variety of media types. A good way is to start with a video. With a video, you can create an audio file, then have it transcribed. So you will have more content types.

Learn to be comfortable in front of the camera. If you are still not comfortable, you can record your screen while showing your slides. Then you can create a PDF file from your slides. Another piece of content right there!

Productivity Tip:

You don’t need to create the whole course at once, you can create first the module, then create the rest of the modules as you go.

That way you get speed to market and you don’t create a program that doesn’t sell.

In fact, this is what I recommend for every online course you create. Just make sure you give yourself enough of a head start so you will always be a few weeks ahead of your clients who are implementing the program.

Step 6: Setting it up

The hardest step is figuring how to set up the technology to deliver your online course.

Where will you set it up, what are the tools you will need, where will you host it?

You can do the Frankenstein model where you get different tools for different things to do. The downside of this, is that the tools may not integrate at all with each other.

To set up your online course you will need:

  1. Hosting to store your teaching files like videos and PDFs
  2. A password protected member area to house your online course
  3. An email management program
  4. A payment system so you can make sales online while you sleep 🙂
  5. A website or other sales page creator for your sales page and order form

Over the years I have used 5 different member area software programs, 3 different email providers, 5 different payment processors, 8 different web page creators, 7 different hosting providers and a partridge in a pear tree.

The tech has been a complete nightmare, simply because the Frankenstein model can truly become a monster but I have constantly been on the search for the Holy Grail…….

A tool that can do it all, with the right features, a good support line, integration capability, run by people you can trust.

Just over a year ago I found that tool.

The company John owns, 10x pro.

The Best Software To Run Your Online Course

We moved all our online courses, sales pages, list building funnels, order forms… everything… to 10x Pro over a year ago and it has fair dinkum saved me thousands in both software costs (Frankenstein gets expensive) and staff costs (it’s really easy for a virtual assistant to master).

I’ve become a bit of an evangelist to be honest which is why John and I have partnered up to provide you with extra support and resources to help you implement faster when you sign up for a trial of 10x Pro for just $1 (yep you read correctly) .

You can get details here on this special bundle, which is ONLY available from me.

This includes a plug and play template of the sale letter I invested thousands of dollars to develop, including a masterclass on how to customise the sales letter for your own business.

PLUS of course, the software and special training and mentoring from John, only for people who take up this special offer.

Next Steps

Do you have an online course to leverage your expertise in your business?

Here’s 2 ways I can help you:

  1. Take the quiz to assess how Online Tribal Business Leader ready you are and get free training to uncover your uniqueness and attract your tribe.
  2. Check out the online courses we have to help accelerate your online business
  3. Sign up to check out 10x Pro and  the special bundle John and I have created for you

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Janet Beckers: Okay. Hello and welcome to Romance Your Tribe Radio. I’m really excited to welcome you to my guest this week, John Lint. And it sounds kind of crazy, but I’m actually in going to refer to John as my secret weapon because he’s the owner of 10xPro, which is the software, the platform that we moved everything in our business to over a over a year ago. And honestly, it has so simplified what we do in our business and I think the universe, old time for John. So, um, so hey, welcome John. Yeah, it’s, you know what, before we get stuck into, actually John and I, we’re going to talk about some really practical tips today. So what’s, before we get stuck into, cause I’ve just got to introduce you to the story of John, but before we do that, what’s our topic going to be, John? So people can get prepared.

John Lint: Yeah, I think we will be good to talk about, you know, how to create a online course that we’ll actually sell, right? So instead of just creating any kind of on course, how can you create a course that you kind of know that a, you’re going to maximize your chances of success and be able to sell it out there. It’s something that people want, you know, so there’s six steps framework that our members are using and I thought we could talk about that.

Janet Beckers: Yeah, that’s brilliant for somebody who’s actually created the software to run these and sees behind the scenes all different people running it. This is going to be called, so everybody get ready to take some notes. If you are already having an online program, take notes cause you’re gonna learn some new things. If you’ve been thinking about it and haven’t done it yet, we’re going to give you some challenges at the end of this to actually get it happening. But before we do, um, the thing that I just love about you, John, is when we were talking the other day, I said to John, John, I get a little bit confused when we’re trying to work out our time size for meetings because I’m, I’m never, I’m not quite sure. We are in the world. You live and there is a reason for that. So can you explain?

John Lint: It’s normal. It’s normal because I’m actually always moving. We spend our time, the things that my family is all over the world. As you can tell, I have an accent. So I’m actually originally from Belgium, so my parents are in Belgium. My brother lives in Canada. I, my wife is from Australia and now we, right now as we speak, we are in Asia, we live in Thailand. So we spend our time throughout the year, usually three months in Australia, in Sydney, three miles in Canada, few miles, you know, in Thailand. And then depending on the year where either, um, you know, uh, in Europe, in Belgium sell, and that’s not counting the holidays. Right? And if it’s holiday, I love to go to mount dies and go to Bali, things like that. So I’m always moving around so he kind of can get challenging. We might calendar links and you know, booking a time and all that. So sometimes I forget a what time is it in, in America or in Australia. So that’s okay. So good fun though.

Janet Beckers: Yeah. You kind of walking the talk, like you’ve created a business that allows you to be incredibly mobile. Um, but it’s not impacting on your business when you go all of these different places.

John Lint: Yeah, that’s right. I mean, you know, you know, you hear these things running your business from your laptop, from your phone, but that’s basically what we all do. And that’s the beautiful thing with an online business because you can actually do it. Like my team members, the developers who work in 10 expert are, you are my support team. They are also all over the word. I have developers in eastern Europe, I have developers in India, I have guys who in Australia Support Team in America, support team in Australia, in the Philippines, everywhere throughout the world. You know, so it’s, it’s, it’s um, the team is in different places. I am in different places as well because that’s really why I’m doing this. You know, it’s all about the freedom to me is what’s the most important thing are two things. Freedom and peace of mind.

That’s why I’m building my business so I can do the things I love, which is travel. And that probably comes from my, you know, how I grew up, my father used to work for the government, the Belgium government, and we were moving countries every three years, right? So we lived in Brazil, we lived in Argentina, we lived in Africa, we lived in France, all of that. So we were always moving. So for me, when it was time to, you know, select the career or a lifestyle I could, I can’t stay in the same place all the time. You know, it’s like, okay, well I want to go there. I want to leave there, I want to do these things. So, you know, I mean the longest I stayed was actually, it’s actually now kind of like Australia and Thailand. That’s where I met my wife in, in, in Australia. She’s Australian. So, you know, I stayed there seven years, which was the longest I’ve ever stayed in any country in my life before. It was every three years we were moving. So all of that I think contributed to me wanting to build the business that I always wanted, you know, so, um, and, and thanks to my online business, I’m able to do that. I have the freedom to pretty much work wherever I want, whenever I want. And, um, that’s really why I do it.

Janet Beckers: Yeah. I think, cause I find it really interesting. There’s quite a few different business models that you can choose. So you can, you know, there can be, we will be talking about today having a course-based based, um, I know that you also have that as well. Yeah, yeah. That’s how I started. Yeah. Right. And so, but there can also be agencies that you can be running memberships, they need different models that you can be using. And that’s what I love about developing an online business is that you know what, there’s different models work for different people and different industry. But you can choose, yeah. That work well for you without you having to necessarily know, reinvent everything. So I’m just curious for you,

John Lint: Okay.

Janet Beckers: Your business now, 10 x pro is very much about providing software as a service. So I’m curious, um, why you’ve chosen that particular business model and is there more of the business model, just a little curiosity here for people. Why have you chosen model and how does that work for you for living the lifestyle that you’ve got?

John Lint: Yeah, I mean for me it’s actually 10 Explorys. One of the business that we have, obviously it’s a software as a service. Um, and he was actually never meant initially to be sold publicly, you know, and so many years we actually ran it privately. And the reason we did that is because I have also a information publishing business like you said, which is creating an online course or online courses and selling them online. I’ve been doing that for many years. I’ve been involved in multimedia product launches by launching products that way. Uh, I consult, we’ve, we’ve people. So I had those two areas, creating information products and then also the consulting part slash agency where we do funnels for people and things like that. So I spite of those businesses, there was always a need. Tech is always the problem when it comes to online business.

John Lint: Online business are awesome to give you the freedom, the lifestyle you want. But tech is a problem is the reason why 95% of people fail online, right? They give up, they’re like, man, this is too much, too complicated. Um, you know, and because most people who start with, they have a job, they already doing something else and uh, and it’s great and they want to do something when we have some spare time. But the Rodney is that if you are not using the right tools, well in your spare time, instead of spending 30 minutes doing the things that matter your spin, you spend three times figuring out how this blogging works on. Now it’s not working. Let me find another plug in. Let me try to figure it out. Let’s buy this sort of thing. And it’s just a nightmare. And people that live up in this, this is just too difficult.

I’m not doing this anymore. And they’d be basically, they give up on their dreams, right? And for us, like having an agency, um, when you provide some type of service, time is the most important thing. If you can do something, if your team can do something in let’s say 20 minutes compared to two hours, then you’re returning. Investment obviously changes, right? So we’ve all loved those things. I wanted, I was sick and tired of the tools out there and every week there’s a new guru telling you, oh yeah, you need to get that tool to get to do that specific thing. That’s where you can get that result. And that’s why I’m so successful, blah, blah blah. And I was really getting tired of the vote of that. Now I’m lucky to have it. Some kind of tech background. I always loved computers. I’m a big Gamer, so I have these kind of like mindset where I’m a good marketer, I think tried to be a good entrepreneur marketer, but I’m also ha also have that mindset of being a technical guy where I can analyze things, I can reverse engineer things and I was tired of every time I wanted to do something I had to buy something else because yeah, sure, it’s 47 bucks, 67 bucks.

But the reality is that it adds up and at the end of the day you end up with $500 $600 around $10,000 per month. Easy, easy, right? So I didn’t want to do that and I already had contacts with developers that have worked before. I mean that’s how you know, some of my products that I allowed me to quit my job was by really be developing like a little software and then packaging in into we’ve a course and so I had contacts with developers, so I started to say, listen, I don’t want to bite his thing. Let’s do our own version. So you was at the beating was like, let’s create pages. I want to be able to create my own pages. Let’s do that. Then it was, oh hey, I want to add a shopping cart, let’s add lesbian, able to add shopping cart. Then I want to be able to deploy funnels because that was very important for the agency.

So then when we had a client where we needed to deploy an entire product launch or a webinar system and funnel, it was easy. You know, we did, we spend explore as you know, a Janet, you can deploy funnels. We’ve just went click. That’s how the idea came, right? Let’s click a button and all the pages that we need are deployed that we might team does not have to spend hours doing it. They can just get everything deployed and then vacant, customize it. Obviously that helps with the agency side. So all of that starting, no, we started to add more and more and more. And then obviously people start to use it, our clients, uh, and then he became a who can’t, who else can buy it. And then we start to, that’s why we went to market. And then now obviously I’ll have information, information, publishing agency services and software.

And, uh, I’ve been doing, software is not my first software. I’ve been doing software for a while. So that’s why I had that tech background. Um, I created platforms for clients and for myself before and sold them online. So I have that experience and I had that team but broke Kim, you know, it was born out of that need for, to be able to help myself, my, my business and also all the people, you know. And, uh, and now that’s how we grow, you know, and, and you know that like, I mean, I think you were asking me a few months ago, eight John, you will be awesome to have a quiz function it in 10 Expro built it, right?

Janet Beckers: Hello? I do this all the time. I say, Oh John, I know it’s not just me. Okay John, well, I really wish we had this cause been and researching the best methods. And then John, there’s a week or two later, he goes announcement everybody, which is fantastic because since we went to 10 x pro, um, we were able to cancel a stack of software that we were already using. And so it saved hundreds per month already, just in recurring. Yeah. So actually what we’ll do, I, I know that people will be thinking, where do I hate even check it out? So, um, John and I had a special arrangement. I was going to talk about this at the end, but I’ll just mention it now where, um, we, if you go to romance, your tribe.com, forward slash 10 the number 10 x pro special. So 10 x pro special, you’ll see there that John and I have put together a special offer for when you trial it were anyway, you’ll say there, John’s put all this fantastic training that’s there and I’ve actually got there the full funnel, like the step by step, how the sales page that we use that we use for our clients that’s got fill in the blanks.

So you’ll actually get mild, you know, I’ve already paid thousands of dollars just to get that created. So you will get that. Um, so if you go to run it to your tribe.com, forward slash 10 x pro special, um, and the links will be here wherever we you’re finding this. Um, yeah, so go and check that out. So if you want to have a look at that. So in the meantime, now let’s get stuck into from behind the scenes somebody that’s created all these courses, rumbling, the launches, created the software for it rather than the agency. What makes a course work really well? And I think I also just wanted to make sure I’m really, when you were telling the story, how you had created it through your own agency and then was never meant to go public. I can remember we met in Puerto Rico at um, at a mastermind that was, yeah, it was Ryan, Lubeck, and you know, that’s when we started talking about what you do.

And then another, you know, a business colleague of yours and friend of mine child may show me behind the scenes of what he was using. And well, I’m getting in, you know, Dwayne, you know, one of the first lot. And so, um, oh yeah, it has just revolutionized everything we do because I get really paranoid about software not working and not being supported. So I’m quite cautious. But so yeah. So it was lovely to hear that cause I thought, oh, I know where I came in on that part of the story. Yeah. So let’s talk about, um, if you’re building an online course. So, first of all, we’ve got to let people see what we call an online course and then I’m going to cry and leave it to you to run through the six steps and all sort of interject with some, you know? Sure, sure, sure. Sorry. Um, yeah. And we’ll see how quickly we can do this to go bam, Bam, Bam. So for everybody that’s listening, we’re going to look at what is an online course and there’s six things that you need to have in place for it to sell to create one that’s so over to you, John. First of all, what’s an online course?

John Lint: Sure. Well, you know, online courses is really about packaging your knowledge, your information into a program chain pro and that you’re going to deliver online, right? Um, and usually, so there are different types of online courses. Uh, you know, you’ll have the very simple ones, which is just a few lessons. You know, it’s a page, very simple course, few lessons teaching you how to get the result. The key thing we’ve, any online courses you might create, it’s all about providing a specific result that they are going to get at the end. And that’s very important cause to remember our job is not to create a dictionary or an encyclopedia or to tell people how great we are, how knowledgeable we are. It’s about solving a specific problem that someone has and helping them get a specific result. That’s why people are going to buy online.

That’s where are they going to say, all right, yeah, okay, I’m going to invest in that. I’m going to take the time because it takes commitment, time and money to go train on and course nobody wants to go train online course or a training program that I want to going to do this if they want to transform their life, if they want to change their current situation. Right. So that’s very important to keep in mind because that’s one of the mistakes that people make when they start. They’re like, yeah, okay, I know everything about, I dunno, I’m scuba diving for example, let’s teach you all about it. But really, you know, I might want to have to get a specific results, you know? Yeah. I’m not losing weight. Well I want a specific result. How can I lose 20 pounds in x amount of days?

You have a step by step process. Awesome. That sounds great. That’s exactly what I want. Right? Tell me the process and um, and we were talking about that. We’ve um, James Franco, good friend of mine on his leg, on his podcast. Imagine you were going to the doctor, you’ll have, um, you know, you have a problem and you go to the doctor and the doctor who is obviously very knowledgeable, right? He spent all these years that’s a uni studying. He starts telling you everything that you need to know about that disease and the, you know, the cause is a symptoms, everything, blah, blah, blah. You actually don’t care about any of that. You don’t care how knowledgeable are you. Yeah, he is. The only thing you want is for him to write down on a piece of paper, take the spiel and you are going to be cured as the only, perhaps slightly. Yep. And our clients are the same. Right. So we need to try to create that, peel that shortcut to be able to get that specific result.

Janet Beckers: Yeah. I’m so, so pleased that you said that. Cause that’s a big core part about what I do with people in my trash click processes. The very first thing we have to get really clear on is like what’s the transformational promise? Like, right. What are you going to say if you do, if you stick me when you do this, like what’s the promise? Like what, what are you gonna do? Because so few people are really vague on what that outcome is. Yeah, yeah, yeah. I’m really pleased that you define an online course. So specifically on that, on that transplant. Yes.

John Lint: Very good. And then when did we talk about, you know, the, the, the, the structural part of an online course? Bottom line, what it is, it’s usually videos or audio files, pdf downloads of documents that we can download and obviously text on a page. So it’s a, you’re going to have a website that he’s going to be protected. So only members can log in and get access to the content. And in there they can either watch videos, video training or audio training. Uh, like I said, our pdf documents, ideally one of the something that’s working really well for memories to do. All of those modalities are as, as one, you know, offer all of them because people like to consume content in different ways. Some people love to watch videos. I love to watch videos. I’m a visual guy, but lot to people don’t lie.

It vape referred to, download the audio and listen to it, listen to it on, you know, a while got driving or on the train, et cetera. Other people actually prefer to read rather than listening or watching a video. So if you’ll have a course that has those different modalities, then obviously that’s something that we’ll recommend. And I’ll show you a little framework that our members are using to recreate all of that. We’ve just one move, you know, by just doing one thing. So I’ll reveal that. Um, you know, in the training, but bottom nine new, it’s a member, some kind of protected area. They go there and they can watch the different training and uh, and uh, and learn, right? Get that specific result. Yeah. Brilliant. Javi, very simple. One page product, what’s called the one page course, or it can be what we called a masterclass where you have different modules, right? Different module, module one, module two, and inside each module you’re going to have their lessons in there, right. At the end of the day, sorry about packaging your knowledge and helping them get this specific result by following a, some kind of system or steps or stages, right. Okay. You need to do this, do that, et cetera. That’s pretty much why they know nine course is, and obviously you’re going to set it online by having an order page and accepting payments online, et cetera, et cetera. No, by definition of a number, of course.

Janet Beckers: Yeah. It’s, and it’s, it’s the first step if you want to be able to create some kind of lifestyle freedom from what you’re doing, you’re working one on one with people. Or if you’re working with people and it’s, you know, you might be doing group work or running workshops, those sorts of things. You’re limited to how much money you can make and how much time you’ve actually got to be able to spend on it. Yet to be able to put that in a format that allows people to be able to get results without them being dependent on you. It’s really the, it’s an essential step that you’ve got to have if you want to create the freedom that we were talking about that you’re living at home, that’s the way that you choose fee, which is nomadic. Yeah. Um, yeah, I mean, I,

John Lint: I think so because it gives you power and it gives you positioning and online courses is very important. Whether you’re going to sell it straight away or not, it’s still very important because it establishes you as a player in your market. Now have some, you’ll have something of value. You can do multiple things with it. You can of course sell it and make money, which is the ultimate goal. Yeah, you can, but you can always do deals with other people. Like for example, I approach someone with an audience and say, hey, I have an online course. You can give it away to your own audience. We can get to know you, right? You have many things. You can also have an affiliate program where now other people are promoting your course, right? You can, you can do it. You can do many things. You can offer it as a bonus if someone buys someone else’s program, right?

So you can do many things, but now you have a business asset that you can leverage, that you can use in multiple ways to give you that, you know, that time, that freedom and uh, hopefully have a seam, make money online as well with us, you know, um, multiple to go strategy. But that’s why I always recommend people, okay, well create your own product because now you’re creating your own asset that you control. And building assets for me is, is the most important thing. That’s why, you know, as part of tennis, tennis pro, we built it in a way where people are always in control of their assets and online your assets or your products, your content, your email subscribers, right? These are very important assets that you always need to be controlling and a growing, you know, if you do that, then you can get the lifestyle that you want.

I love how you’ve mentioned alternatives using a course that um, you know, that’s apart from the obvious one and yet I’m going to sell this. So that was, that was some real good tips there. So I’ll be curious for people who will listen because if any of those weak, I can you a bit of an Aha if you can share that with us. Because the thing is that I have members who, you know, when they get started and we all experienced that by the way, guys, like I still experience that, I’ve been doing this for 15 years now, but I still experience it. We always have self doubt. We always have that little voice in our head telling us, hey man, that course is not good. People are not going to like it. John, you have an accent. People don’t understand what you’re saying. I have that voice in my head.

A lot of people, everybody has a voice in their head telling them these negative things and when you’re starting out, you know the first step, create that content, create that course, great, but then then you’re going to have the self doubts kicking in. You’re going to meet it thinking, well, nobody’s going to buy this. Um, yeah, who am I to sell that? These aren’t all normal things that you’re going to go through. You’re going to get over it. We’ve time we’ve practiced. Some of the things that you can do to start feeling good about your stuff is to actually use it in a way to do one of the most important things that you need to do in your online business, which is to build your email list and list of email subscribers. And one of the best ways, best email is that you can build these obviously an email list of buyers of proven customers.

So one of the things I did when I started 10 years ago, more than 10 years ago, I created an amazing course. I knew he was good, but I was obviously scared of selling it. And I was like, hey man, who are you? You know, and it’s not great, all of that. So what I did, which is was I think it was a course I could have that others were sending for $2,000 I know for a fact, but what I did is I actually partnered with some people and I said, you know what? Give it as a bonus to your audience. And that allowed me to build an email list of thousands of people pretty much in a few days. The good thing, not only did I build an email list of qualified people, have proven buyers of people who are really interested in the topic, but now we start to get to know me and now I started to get feedback.

Hey, John Discourse is amazing. So now, okay, so he’s not only, oh, okay, so other people think it’s great oak, he’s good. So I it’s not bad. You know, now you start getting that confidence and now you’re ready to it to like, Hey, yeah, let’s open the doors. Let’s do this thing. Other people are giving me those testimonials are clearly helping people, you know? So that allows you to get in, uh, getting the game, put your foot in the door and a allows you to, you know, get momentum and a lot of your strategy people who struggle a little bit of strategy because you don’t giving away something and then selling at night wrong. You’re actually for people who’ve purchased and then you get contact details. I think that is such a clever, clever thing to do. John’s. So yeah, my challenge, and that can be challenge number one for people.

If you create your course and you’re thinking those same things that John was saying is that can be a really clever way for you to be able to get those sticklers testimonials and get really, really qualified list. I love it. Just love it. Well, let’s get stuck into our six steps. Um, so take it away. So basically it’s all about, you know, PE or someone starting out. We want to get into a market if they want to be, they want to get to make money online or if they want to get that lifestyle freedom, all of that. And the first thing is obviously to select a niche or a market, right? Something that’s going to interest interest them. And that’s the first step is actually it’s you the first step you, you, because we hear all these things, oh yeah, you can make money there.

The truth is that they’re multiple areas where we can make money, right? But to me at least, and I know that you can build businesses in things that you are not interested at all and you can partner with people and you can do all of this. That’s great, but to me, what you are actually going to be spending time in your business, you’re going to be doing something. Either you’re going to be creating the campaigns, the two emails you’re going to write copy for me to step number one is to you what interests you, right? Very simple exercise, you know, stop for a second and lease down, brainstorm for 15 minutes. What are all the possible topics knishes markets I could go into, right? Maybe it’s about fitness. Okay, great. What is it? W W what part of Phoenix? You know, I’m interested. Oh, I’m interested in, I don’t know, losing weight or running marathon or I’m surfing, whatever, right?

Like write down everything that you are interested in. That does not mean that you need to be passionate. That does not mean that you’d need to be the expert, but something that at least interests you, right? Like there are many things for me that I’m not the expert but they interest me and I would love to, you know, I don’t mind partnering with someone who is an expert, but I’m nice. I’m interested in so I can get involved in the business. I can get ideas and if you need to, you know, create an ad or create an email copy or treat your sales video at least it’s not something that you’re like, man, I need to do this today. It’s annoying. That’s another way to live. Life. Life is too short.

Janet Beckers: Absolutely. All of that is such a good advice and I couldn’t help. It starts smiling when you mentioned that because one of the very first programs that I created and then I just ended up giving it somebody else was because I had followed that there is a demand. This is topical, therefore do it was how to convert your car to be able to run on LPG guests who gives a shit really to not care. We did a lot of work. Let’s say anything that one off and then I thought, I don’t care.

John Lint: Yeah, yeah. Because of me too. You know me to die. I remember you was all about, hey, let’s find keywords that people are searching. What are the topics and now let’s create a website. And I had no interest at all. And when I got to create some content to build some pages, USDA is like men, this is going to be horrible. And I hated myself. I hated doing that. So don’t do that. There’s plenty of money in different things and end. It’s actually when you are really passionate about your area of expertise or your your business, that’s where you’re going to be a success. If that’s where you’re going to meet, you’re going to make it happen. It’s enjoyable for me. I’m not working yet. In theory, if you look at the hours, yeah, I’m working quite a lot, but for me it’s not work. I enjoy doing this.

I enjoy talking to the my developers and coming up with cool new features. He’s like, I’m building is like Christmas every day for me. Every week. Oh, we’re packaging these new fig. Oh that’s so cool. We can do that. You know? So it’s like a game, you know, and in your life that way I think that’s where you can really be successful. Because the truth is, you know, we are going to fail out, we are going to have downtimes, we are going to, you know, and not feel good about ourselves sometimes, but he, you know, beg. If you are in, in an area that you really love, that you are really passionate about, then it’s going to be okay. You know? And um, I love your enthusiasm for life. It’s fantastic what you still have, like what lights you up? What can get you as excited as John to make it Christmas Day every day.

Right? Exactly. So that’s the one right there. Two. Okay. You’re going to get to a bunch of ideas from that. You know, Leo Research, you’re going to get it a lot of ideas, but then she’ll knishes but then she’ll topics great. So the next thing is to validate your market. Very date that needs validate that topic. Something that most people don’t do. Unfortunately we just run with their idea. But what I like to do, and this is something that every successful company does, you want to validate your idea, your marine, how do you do that? Well, you look at our others successful in that market or in that niche are other successful because the true fees, you never want to be the only one. If he, if you are the only one or you or nobody’s doing this in this topic or this niche, it’s a red flag.

You never want to be a pioneer. Pioneers have arrows in their back and um, you know, you’re taking on all the risk. You don’t want to do that. And just look at companies like apple. I mean apple does that all the time. They were not the ones who invented the smartphone. They didn’t do that in like recently, two days ago we had a conference in, they just announced they are great service called Apple TV plus, which is not nothing more than just a competitor, a competitor to Netflix. We are not inventing anything. They’re not pioneers. Fetches looking at what people want, looking at what works and then how can you be different? How can you now you know, you have validated your idea. Okay, other people are successful doing this. Other people are saying, for example, let’s say weight loss. Okay. Are The people are successful building digital businesses about losing weight?

That tells you great, you can too. The only thing you need to do right to be different, inject your own personality, your own style, and then you’re going to attract your own tribe, but now you’re not taking the risk. You’re not going to somewhere where hopefully make money. You know, there is money there and that’s the very, very important, I’m laughing again because that is such great advice and it’s exactly, you know, a lot of people get scared because like it or not, there’s too much competition, but you know, there’s always room for another love song. But yeah, because the very first online business, Iran naive Lee was, how cool is this? I cannot find any other online art galleries sewing original outward. Right, right. I am going to make a killing. Yeah. Yeah. Build it out to be the largest in Australia. But I lost absolutely every single scene and acid I owned happened to me as well because it happened to me as well.

Many times, two alley way too early. Now you can do it. Why not let other guys prove to you, let us prove to you, yeah, you can make money. You know if they want to take the race. That’s great. Like you said, there’s many like I mean how many Burger places are there? You know like if they are one every corner. So what about having a proven concept and then going for it and in doing that, so that’s step two right by the h three the three is about, okay, now you have validated those things. You maybe know out of that first list, maybe you could have three left, you know? Then it’s about selecting, you know, your a possible topic, right? So now, now you have basically an idea about, okay, I’m going to go into weight loss. Let’s say, well which, what are you going to teach?

What’s going to be the topic of that online course, right? Because you want to pick a specific topic. Like we said at the beginning, specific results, specific topic. That’s how that’s how your online course we’ll sell the most if it’s teaches something specific. Right? And for that basic step three, selecting the topic for your next online course to do the, to do that, it’s all, it’s again about paying attention to what is happening in your market. Right? So do some recon. So what are the other online courses that are selling? Right? So for example, uh, in the online marketing space, yeah, people are setting course about how to do Facebook advertising for example. So if your topic, what was going to be, how to do Facebook advertising. Oh, you know, okay. Other people are selling that same topic. Great. Again, it’s validating. You can, of course, second thing you can do is if you have your own audience, you can of course ask them.

So the, the traditional strategies to very simple email, hey guys, I’m thinking about trading some new contents. I’m new training. Let me know what’s your biggest challenge? Trying to maybe lose weight. Hey, I’m struggling with cardio. Or, um, I, I, you know, I’m struggle with dieting or like knowing what to eat, right? All of that is going to give you ideas about the topic for your online course and what you should add to your honor course, right? So it’s asking them very basic and if you don’t have your own audience, that’s fine. If you are part of groups, Facebook groups, forums, private communities, you can simply ask people, hey guys, I’m thinking about, you know, creating content or hey guys, I’m just wondering what your biggest challenge about this. Mine is this one, what’s yours? And now all of that, it’s a gold mine because they’re telling you, and that’s my dog by the way, just in the ground.

But they’re telling you what they want pretty much they say, well yeah, I would like a solution on what to eat to lose 20 pounds. Okay, great. So now you know you are getting all these ideas right? So about asking and getting ideas. Analyzing is a great time. It’s a tip as well. So you can go to the most popular youtube videos, the most popular articles out there, the top blogs in your market and checkout which article, video or maybe a post on Facebook or anything like that. What? Which one got the most likes, the most views? Which one got the most comments because that is telling you people are resonating with that topic, with that Vr, Vr, liking this, right, so you’re, you’re now you’re saving all of that. That’s why I like to always tell you, build a swipe file, a swipe box.

I have a folder in my computer where every time I see something cool, I took a screenshot and I put it there. I see a good ad that catches my eye. I took a screenshot that put there. I read an email and a that was a good subject line or a good copy. I take a screenshot, I put it there. I see whatever, whatever you want to use. Any tool we’re not going, we’re not going to be going to that. Whatever you want to use do. As long as you do it, whatever system works for you and that’s what you need to do. You want to get and gather all of these ideas, right? So realizing what other people are doing is very, very important. So now you’re getting what you have, all of that you need to pick one, right? Pick a topic and the way I like to do it is speed.

Speed with me, is everything the same? We’ve we’ve 10 x or when I’m thinking about which feature should we do next? Speed is always my friend. Well, which one can we do the fastest? Which one can for? Well, if you were to think about a nine course well which, and you’re debating between three topics, which one can make you money the fastest? Which one can you bring to market the fast, which is different, which is, which one could you create the fastest? Maybe one topic. You are the expert and you could create some videos and training very fast in a week or the other one. A I should partner with someone. I need to find that person. Then we need to treat the car. Obviously that’s going to delay, right? Yeah, she’s five. I was to choose between different ones. Speed is always my friend loving.

Which one can we go to market the fastest wave and that’s how you pick. Yeah, and at the end you just pick it. Right. That’s brilliant. That’s fantastic. I love it. Speeds. Absolutely. Speed. What’s the fastest? That’s it. That’s it. And then that, then we reach basically step four, right? So we have selected the topic. Step four is all about creating. The very first thing we want to do is actually not creating any content. Retreating the outline by creating the outline of your encores. Excellent. And to do this is not about putting down everything that you think they should learn, but again, it’s about thinking with the end in mind. The end is going to be, you’re going to lose x amount of pounds in x amount of days at the end of the training. Okay. How are we going to do that? Well, the thing that you need to do before that is this.

Do you think the other thing before that is this. So we need to talk about what to eat. We need to do, need to talk about the exercise you need to do, you need to do, and we need to talk about maybe, um, uh, the, the frequency or different things, right? I’m not in that market, so I’m not an expert in that. Just making it up. But basically you reverse engineer the process. You think with the end result in mind, how can we get that result by reverse engineering the process, right? So if it was about creating a Facebook ad where, okay, you reverse engineer, you have the Facebook ethicality, you have the ad, you have to copy all of that. These are things that are going to now be groups or modules. If you’re thinking about in nonrecourse, he’s not going to be chapters of a book, let’s say, okay, so now you have your outline and he needed she, each chapter in each module, you’re obviously going to have the lessons.

So again, the process is the same. In module one, we’re going to talk about this, okay, well what do we need to do to get that specific result? Right? Module one has a specific result, much of two has a specific result and we’re going, we’re going to follow those steps to get that ultimate result. Well, what do we need to do in each module to get that smaller result? Great. That’s lesson one, lesson two, three, four, five, et cetera. You reverse engineered the process that you can use whatever you want, pen and paper, mine map, whatever works for you. But the most important is to obviously take action and just get it done automatically

Janet Beckers: Really like the point that you made. They are, um, is that every single module, every single one has its own distinct outcome. So they, you should be able, because you’ve got to sell them, I mean both the program, but you’ve actually got to sell them to do us. Yeah, exactly. It’s true. It. So each time it’s going to be, well, you know what, at the end of this you’ll finish it. Yeah. You know your results. So you’ve got to be able to say this is distinct. That comes, I think that’s a really, really good point to make that right too. When you’re planning it is what is the outcome? Cause I know when I just created dour attract your tribe program, I did that through Google spreadsheets and I had like what is the outcome from that module? And then each one was what is the outcome that they are going to achieve if I only do this lesson in this model is they need to be an outcome because then you can say to people, do these like invest his time, you know, 15 minutes or five hours, whatever it is and you’re going to get this outcome like at every single step.

Yeah. So I think that’s a really, really good point. Yeah.

John Lint: Yeah. And I think to your point is important as well. It’s like, because we’re going to be sending that and as part of their selling process, obviously we want to describe the online course and when you were doing that, our job is not to tell them you’re going to get 50 videos. Nobody wants that. It’s all about the benefits. So whenever you’re going to be describing your course, you’re going to say, let’s say it’s a five module course or whatever. How many modules you have, well, much of one. Or you’re going to learn this, you can do that so you can get that result. Okay. That’s why I need to go to module one. Great. I’m going to get that deal result that Leo result, and then step by step, I’m going to get that ultimate result they want. That’s why creating your course as a system or some kind of blueprint, some kind of guide is really powerful because that’s what people want. They want it. They want to know that, okay, I’m going to follow that process and I know that I’m going to get that result. I know that Janet can teach me this and I will get that result at the end, which is what I want. Yeah, so that will maximize your sales at the end. So yeah, very important.

Janet Beckers: Yeah, so it helps you with the sales and then helps you for your clients to complete the program. They get resolved. Results, testimonials, the business ugly. Yeah.

John Lint: Outlining, right. No mnemonic. Number four, creating the outline and like you said, you can use Google sheets. I use Google sheets as well and very easy. I just write down, you know, okay, I’m going to teach dad that, that and that. That’s the result, et cetera. Use whatever you want. Don’t get bogged down into us right now. Pen and papers just fine. I also write these down on the notepad. Fine. You know, and whilst yard line is ready, you pretty much have your core. So now it’s all about the fun stuff is about step five is about creating the course itself. You know, now you have actually three options. If you are the expert, you can create the content yourself. If you want to do it, you can partner with someone in that case, victory the contents and then you are going to do the marketing or you can actually purchase the content as well.

If that’s what you want to do, you can approach an expert. Um, they maybe don’t want to build an online business or you know, Vr, just happy to get paid. I don’t know, whatever you and negotiated with them. And then we are going to create the lessons for that course if that’s something that you want to do. So you have flexibility. We have members who, you know, have a good friend of mine, has been a member of authentics pro for a long time. He is not the expert on any of the business that’s a, he’s in, he’s the marketing guy, but he partners with experts and victory the content and then he has different deals so you can do it multiple, right. Don’t get bogged down on a, I’m not the expert, et Cetera, et cetera.

Janet Beckers: Yeah, we can even have like I know with my attract to try program, I prayed. I produced the most of it cause I’m, you know, that’s my expertise. But I know that there were a couple of modules wanting the teacher on Facebook ads where I thought, I don’t want to create this stuff. I’m not perfect at it. And it does my frigging Hetty and even thinking about it. Yeah, I just paid somebody else. You go and create it and then I’ll pay you a retainer to answer any questions cause I don’t even want to answer the questions.

John Lint: Yeah, of course. And it’s about as well being genuine. Like, you know, if I’m going to have a course about whatever, uh, you know, different topics and I’m not, the extra is much better for me to hire someone, pay them and then they are the extra Vic and teach it. And um, so I don’t have to pretend that I’m the expert on that. I’m nuts. Cool. I mean, there’s multiple ways to do it. Yeah. Um, and you know, in creating the content that we talked about in online course videos, audio, pdf documents, and then, uh, you know, just text on a page. Basically that’s y’all going to your right yourself. So that’s very easy. Now they’re Leo trick to get a multimedia type of products. What I recommend is actually people start, we’ve a video. So you start with Eo because if you’re comfortable doing the video, then the great thing we’ve done is that you can then to have everything that we talked about, we just won’t move.

If I create one video, I can now export the audio and I’ll have an audio lesson and not have video lesson and all your lesson. Now I can take that audio and I can use transcription transcription services like rev.com [inaudible] dot com or others, whatever you want. Very cheap. I upload the audio file and now have texts. I can use that text to create a pdf documents and now have video, audio and a document that people can download and I can have that in my online course. So it’s super valuable because I can offer the video training, the audio training, the downloadables, all of that. We’ve just one moved by just creating one video. So that’s why I would recommend that people do, is to start with a video and get comfortable, um, doing videos. When I started, I certainly wasn’t comfortable. Um, I was looking at the camera and I was thinking, you know, what are you going to talk about whether you’re saying it was terrible but now you know, we’ve practice you get better and uh, and if you don’t want to be on camera that’s fine.

You can just record your screen. You can just do a PowerPoint presentation and just recorded, you know, for people to sign up. Cause it keeps you then focus on what you’re doing and then yeah, lines as an extra pdf to give to people. So exactly. I mean pdf is so easy to create a man nowadays. Any softer out there, whether you’re on a Mac or PC can export like print as pdf. So you can create a document and even Google Google documents, you can create a Google document there and then you can say print as pdf and that’s it. You have a pdf that can, people can then download super easy, but a video you can do a, you can use something like screenflow on the Mac or Camtasia on the PC. These are the two softwares that frankly I use a, I’m on, I’m on a Mac, so I use screenflow and I’ve been using that software every single day for the past years.

Um, always to create some quick contents, you know, so that’s very cheap. And if you want to do on camera videos, you can get started with your smart phone these days. I mean, you know, smart phones are very good. You don’t need the fancy equipment, you don’t need all of that. Um, so yeah, you can get started very fast. Yeah. Love it. Yeah, yeah, yeah. Content creation is the thing that should stop you. It’s actually not hard at all up to set number six. Yeah. So step six. So that’s your hug. The content created. You’re ready to roll. And by the way, when we talk about content creation, you don’t have to create your entire course at once. If you want to create your first module, that’s obviously the minimum, but then you can treat the other modules later, like week by week. You know, you don’t have to treat everything before you actually offer it.

That’s just a legal strategy. And then number six is just setting me up, setting up the obviously the online course online. Now here the problem, that’s where people get stuck. You’ll have two ways the hard way or you have the easy way, hard way trying to figure out yourself, trying to use a bunch of tools because you will need to do a several things. You will need to have like what we discussed at the beginning, a secure area that people can noggin, so you need to have some type of login system. Obviously that those log in details. You need to be able to send it to them, so you need to have something that’s going to send them to those leaders. You need to have a way of creating those pages for your online course. You need to have a way of obviously accepting payments online so it’s like a shopping cart.

You need to have a payment processing system like stripe or paypal or if you’re using of, yes, you’ll need to figure that out. You need to to sell it, you need to create pages, sales page, order page, thank you page. You need to have all of that setup and making sure that when they buy, they get registered to the course automatically. We received their log in details automatically. And something else that you also want to do is to build that list of buyers. So all those customers go into your evening system. That way you can follow up with them. So all of that the hard way. Try to figure out how tried to use a bunch of tools or you can do the easy way, which is obviously I used an explorer. You know, if you’re, you’re going to use that, great if not fining system that allows you to do all of that I just described in one goal.

So you don’t have to struggle with different things, but you simply sell a set up your online course online, you upload your videos, you create the page, the lessons and that’s it. Your honor course is now ready to go. You are ready to um, accept payments, right? And sell it online. I think in a future episode we can talk about different strategies, different funnels, but when it comes to opening the doors, it can be as easy as just having a simple sales page where you describe what is it that we’re going to get, what he will do for them and what we need to do next. How can they get access to it? And that’s it. Your online courses live ready to go and that last pass is the part that quite often will stop people getting light and yeah, cause I’ve been doing this for a few years now and started off with like no budget.

It’s the first in business, the art gallery business made me lose everything. So when we started the next business, so you get the online thing. I had to sell stuff in my house on Ebay to get enough for the first software I wanted to buy. And that was a navy ship, soft software like the bees knees back then. Honestly. So since then we have tried, if you named this a particular software, I’ve done it and I call it the Frankenstein model because he will get, you’d be bolting together all of these things thinking, well this one does this space, this one does this face, I’m going to create the best solution. And honestly, as soon as you add on an extra bolt, one of those parts doesn’t interact very well with one of the other paths. And so you’re always needing to get in, need more support, more of a team to help you work out when things go wrong. It’s to me, I fought with some wise thing to do, but also back then the software, it wasn’t reliable, but

Janet Beckers: It actually was not. Why? So when we did our big rebrand to run that as your tribe and we was creating everything from scratch again, I had already got um, different, um, different software that was already, I already set up. I’d already got my team to set it up. Then I discovered 10 x pro with you and I actually looked behind the scenes in my friend Charles, what he had in his business, what he was using. And I just thought this is fantastic and our trust shall I trust you. I’m not going to be looked after. And so even though I had already invested thousands, getting other people to set up the other stuff with the Frankenstein model, we ditched the whole lot because I could see within a year I was going to save that back easily with lunch, much less than what I had spent was actually I was within a year I wouldn’t have even mattered.

John Lint: Yes. Tell me that people you know don’t talk about is that, do you know if you’re going to be using a ton of different tools and if you are not techie, you might need to hire someone who’s dykey all of that adds up and you ended up with thousands of cars and then you’re always worried. I mean that’s, that was something that I was always worried before and a lot of our members are always words like, you know, you are building that frank and shine like you said. But the products that we’ve, tech stuff, one thing breaks and then everything follows. So now you, you know, you have your, let’s say your funnel created, your course is created, it’s online is selling, you’re happy, you’re going on a holiday and what happens next? Your Support Team person tells you, Hey, the page is not working or the members can’t access anymore. What do you need to do? You promise your spouse, your partner that, hey, we’re going to have a great time. We’re going to go scuba diving. I’m not going to think about think about business at all. But now you’re stuck back in your, in your, in your hotel room trying to sort out what broke and how to sort it out. And obviously you’re not a tech person. So now you’re like trying to redo documents, trying to figure it out, trying to talk to people. It’s a nightmare. And um,

Janet Beckers: that’s not too nice. Describe too much of my past, the point where actually all when you use day, every single websites, the mentorships, like everything disappeared completely.

John Lint: Always seems to happen at the worst case scenario. I mean I remember, you know, going to Bali, okay, we’re going to have great time. The waves are pumping now backing into a hotel room on the bed with my laptop, trying to talk to some guy, hey, why is this not working? So you know, like it’s not worth, you know, is going to be looked after one, one team, one support team that can do everything for me. That’s super, super important.

Janet Beckers: It’s honestly, this has just been such a relief for me. So I’m very aware of that. Tom With that metal was much longer podcast. This is thing like a whole training master class. Really. I’m really, really grateful for what you’ve done he now, right? But people, um, if you want to check out the whole software plus this extra training and the sale, when John mentioned about the sales letter, the optin form in other forms and everything, I’ve actually created all of that for you. And you’re going to, you can actually have that. So this fill in the blanks sales letter that converts everything, the format, how you said it is all that you just copy, paste, fill in the spots. So, and the training that goes with on exactly how to do it. So if you go to romance your tribe.com, forward slash 10 x prize, the number 10 10 x pro special and you, you’ll get to see the not just the 10 x pro, which is self is yeah, that’s just worth going there. But you’re going to see the race specialists special that John and I, it’s the only place that you can get this that we’ve put together. Um, you know, because I’m such an evangelist for

John Lint: Yep. You’re going to get personal coaching. I do weekly coaching for people, a bunch of different trainings. Your awesome bonus, which is all about the sales ladder, the template that you created, which is amazing. So all of that is only on that page is only for Janet is not available anywhere else. I’m not doing that for anyone, anyone else. It’s only on that bitch at that time. And that’s something that is of interest. And so Rico and uh, look forward to connecting with, um, with people.

Janet Beckers: Yeah. And so, so for people who are listening, first of all, I’m really excited for you if you take action from today to either improve the courses that you’ve got or if you’re a Jew. I’m really excited for you if you haven’t created one yet, because honestly this is going to change your life. So if you take it, if you just listened to the six steps that John Gave, plus always extra fantastic, really, you know, real gold nuggets there that’s going to help you to how to get things happening faster. Um, you know, it’s kind of the, it’s going to be huge changes for you. I’m really excited. So before we leave, um, John, I always like to get people something that they can be doing, like the step that they can be doing this week to go and take action. Yeah. What’s going to get them some results if they take action this week and if you’re listening go and I’m double daring you to do what John says now.

John Lint: Yeah, obviously identifying or your next online course we just stepped out. We highlighted that’s will be one and at least create the outline. Do that. Once you do the outline, it’s almost

Pretty much the work is done. It’s soda after that show only processes, right trading account, they’ll keep it. Once you have the outline, you know exactly how a, what you’re going to deliver in that course. So you know, follow the steps that we described, identifying the pains. Listen, listen, listen to what people are saying online or your own audience. Ask them, Hey, what would you like to learn? What are you struggling with? And then create that outline, the get it done. Cause then you said at the beginning, your first online course. Very, very powerful for your positioning to get in the game, to give you that confidence to take action and keep on going cause you, you’re going to get hooked the first time. You’re going to get that sale online. We’re going to that email,

Janet Beckers: Hey, someone just purchased your life. He changed. Mine will change your life. Yeah, absolutely. That’s great. So what I would love for you and your listening is if you take action this week, if you do, as John has said, one of the best things that you can do for us is to come back and let us know. So go to John’s. Yeah, I’ve got the links there for you. And I describe, go to John and just dropping the message and say, you know what? This is what I did. Leave a comment down below, wherever you’re listening to this or watching this or drop me an email and just say, you know, this is the Aha that I got from the podcast and this is what I’ve done. It’s such, it’s such an incredible reward for us to know that we’ve actually inspired you to go and take some actions. So gay that with us. That’s our big thank you to you. So thank you so much for your time today, John. Thank you so much for your over delivering on, you know, on everything on what you’ve taught today. It’s, I’m a complete mass class. I’m really, really grateful. So looking at your surfboards there, I’d say your dog is waiting to go down that day. He was under the table like, hey, we need to go. Okay. Very cute. Very cute. Thanks so much, John and good bye everybody. Bye.

Decision Guide: Should You Use Your Personal Name or Business Name on Social Media?

Decision Guide: Should You Use Your Personal Name or Business Name on Social Media?

Personal brand vs Business brand…. this is the first decision to make for your business.

This is especially so if YOU are the main face of the business, as are coaches, consultants, speakers and even many service professionals.

But what about social media?

If you’ve chosen to brand your business with your personal name then that’s easy… you just keep your social media pages and accounts in your personal name and that’s how you do your social media marketing.

But what about if you have chosen to market your products and services under your business name? Does this mean you should always run all your social media marketing and interactions under your business name too?

Well, not necessarily.

That’s the topic of this week’s short and sweet podcast episode.

I share why I chose to brand my new business under a business name but do all social media marketing under my personal name!

Plus I run you through the questions to ask yourself so you make the decision that feels right for YOU and YOUR business.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Decision Guide: Should you use your personal name or business name on social media?

Decision 1: Business Brand or Personal Brand for your business?

Over the last 18 months I have totally changed my brand.

After 10 years my brand “Wonderful Web Women” was no longer serving me and in fact I felt trapped by it. My skills and vision had evolved beyond what Wonderful Web Women stood for and I knew I had to change.

So I decided to close Wonderful Web Women and other brands I had developed such as Cool Cats Video.

When rebranding, the decision needed to be made: Personal or Business Brand.

When a Personal Brand is Best

A personal brand would have worked perfectly for me and if you are the star of the show, this is usually your best choice. It allows you to market yourself as the expert, share opinions, and promote yourself as a speaker and other expert positioning platforms.

You can still create, market and sell programs with different names, and those names can become brands on their own. You can just list them all on your website.

But there was an overriding reason why I didn’t go with a personal brand….. at this moment in time.

When a Business Brand is Best

I chose to build my new brand around the Signature System I had developed over the years to provide my unique structure to get results for my clients. I let the system become the hero of the business, instead if me, and so Romance Your Tribe became the business brand.

The reason I chose to make the system the star is because in the future I intend to offer training and certification for Romance Your Tribe certified coaches. I want there to be a strong brand to support the coaches who introduce the Romance Your Tribe system into their offerings.

I still have the potential to build a Personal Brand website and marketing platform later on if I choose to…but that would just be a distraction at the moment.

How do YOU decide if a personal brand or business brand is best for you?

Scenario 1: Is your business a service based or niche based business with more than you delivering the service (or you plan it to become that)? Business Brand is probably best for you

Scenario 2: Do you use a Signature System to structure your products and services AND you intend to have more than you deliver these services? (either as certified or licensed coaches, or employed mini-me’s). In other words, you’re really the star of the show as the creator of the system but you’ve got plans baby! Business Brand is probably best for you (though both can work for you)

Scenario 3: Are you the star of the show and you don’t intend to have others deliver services using your unique Signature System or you may even have a few frameworks you use, or none at all (if none, then we need to talk)? A Personal  Brand is probably best for you

Now Over to Social Media: Personal name or business name?

I’ll give my recommendations based on which scenario above best suits the description of your  business

Scenario 1:

Stick with making your business brand the star of your social media branding and marketing.

You can still have your own personal profiles for actually being social on social media (gasp) but your marketing should all be done under your business name.

Scenario 2:

You can go choose to brand and market your social media presence as either your Business Brand OR Your Personal Brand.

Both will work.

Choose one and go with it!

You can always add in the other one later but remember, every time you add another level of branding, you are adding more work. So for example, stick with one Facebook page and one Instagram profile to start with.

I chose to do all social media branding and marketing under my own name for the moment.

That’s because I wanted to build up my personal brand as a speaker, podcast guest, author and consultant and this allowed me to use social media to build my Personal Brand while also establishing a Business Brand for Romance your Tribe.

You can see my Janet Beckers Author Facebook page here. (I added “author” to the page name to differentiate it from my personal Facebook profile).

Here’s my Instagram account.

LinkedIn will always be your personal name.

Here’s my Twitter account.

Here’s my Pinterest account too.

Scenario 3:

Stick with your personal brand on social media. It’s easier and reinforces your expertise.

IMPORTANT: Whichever option you choose, always make sure you choose a BUsiness Page on Facebook and a Business Account on InstagraM.

This will allow you to get data on engagement of your post and allow you to boost your posts and advertise.

Final Words

Just keep it simple. Once you’ve made a decision, just stick with it and stop second guessing yourself. Okay. And I just make it happen.

Let me know your choice below.

Did you go for a personal brand or business brand for your business?

And for social media…which way did you go?

Personal, Business or a combo?

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.

Woohoo!

I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome Janet Beckers to Romance Your Tribe Radio. Just me this week, no guests. And today I’m going to walk you through how to make a decision on when you are using social media. What brand should you be doing, how do you know when you should be using your own brand, your personal name, how do you know when you should be using your business branding and should you be using both or should be using one or the other exclusively. So that’s what we’re going to be walking through today. And I’m going to help you to have a few questions that you need to ask yourself so that you can make the decision for yourself. Now, why this topic and why this week? Well, this week on, um, in our private group that we have for my, um, I tried to try and accelerate a clients.

So these are my VIP is every single week we get together on a video huddle. Everybody is working through the, the training material that, um, that I have created that takes you step by step to really get your business online so that you’re really making the impact that you want to do, but you’re attracting the right people to you. Now, you know, it was one of these questions that was asked in our Facebook group and then it’s also expanded over into our weekly huddles. And the question was this, Janet, with big re-brand that you’ve been doing, and if you’re new to me for the last year or so, I have been totally changing my brand. Simplifying, simplifying, simplifying, wonderful web women no longer exists, cool cats, video marketing academy will no longer exist and everything has been consolidated underneath my Romance Your Tribe model.

Now as doing that there were lots of things that I changed and lots of decisions to make. Now as part of this, the question came from what as you’ve done this rebrand, I noticed that you have a very strong brand around Romance Your Tribe and that is what you have on your, um, on your website. You have Romance Your Tribe radio. Everything is Romance Your Tribe branded. So that is very, very clear. But when it comes to social media, I’m actually doing it under my own name. I don’t have a Romance Your Tribe Facebook page or Romance Your Tribe Instagram. Why is that? And why did I make that decision and what is right for you? So that’s why this came about. This was the discussion that we had in the group. Um, asking how I made that decision. So let me walk through with you. Um, how do you know what is the right decision for you and your business?

So I’ll explain to you why I made this distinction and then we’ll go over the questions you need to ask yourself. So for me, the reason I branded romance your tribe was that is my signature system. So when I became super clear that wonderful web women, which was a beautiful, beautiful business that, you know, it, it launched my career, my branding, my impact online. I loved it. Um, but it was very much about female role models and it was a membership site for that. It evolved out of that. So it was time for me to change, um, because I was no longer actually offering what its core, um, you know, core brand was meant to be. So Romance Your Tribe was actually the signature system that I had created to teach people how to do what I do. Um, and so I had the step by step.

So that is my signature system. I have a book on that. Um, had a podcast that was just a short term one that went with the book. So it was already a brand I had. So when I was making my decisions about, all right, I’m going to be simplifying and doing everything around the systems that I use. I had a choice. I could have gone, Janet Beckers and I could have done it on Janetbeckers.com and everything was me or I could have made the system the hero, which would have been Romance Your Tribe. Now, the reason why I chose to make the system the hero rather than me, the hero and I had a program called that was because I have big plans for what will happen with that system because this is a system that people follow step by step and they get results, which means that I have the potential to be able to license that material to allow, um, you know, to, for me to be able to have qualified coaches who have learned how to help people to make decisions around that material.

So for me, I wanted to have that option that if I wanted to do a coach creditation and a licensing model down the trek, that I didn’t have to reinvent again. So for me, that’s why I chose to make the, um, the system, the actual hero of the whole business. That’s why Romance Your Tribe is that brand. Otherwise it would’ve made sense for me to have Janet Beckers and to just have a program on that. So that was the number one distinction I made. And the reason I decided, you know what was mainly for that reason that I wanted that potential if I decided that I was going to license and expand. And also because I thought, you know what, I’m, I actually have quite a few different interests and I wanted to be able to have the ability that if I decided I was going to go and follow one of my other passions in say five or 10 years time, that it wasn’t going to need to have a whole rebrand.

I wanted it to be congruent. So for me that was just easier. So that was the number one why the branding and the business was chosen for that. So the question for you at this stage is does it make sense for your business to be branded around you? Is it all around your opinions, your systems, your approach is what is delivered very much around you and you’re going to be the main person delivering things. So if so, it may make sense for your name to be the personal brand and just go with it. There are some wonderful examples that you can see everywhere where people are just going under their name and then they may have programs that have a specific title. You might decide to do that or you might decide, you know what, I actually want to keep it pretty separate. I want to have the business under this brand name.

It’s something that I think we’ll be able to sell even if I’m not being sold with it. Or I want to keep it completely separate or I’ve got, you know, it’s going to be something that where I’m bringing in all the staff and that makes sense for me. So they, that’s one of those decisions to make and it’s really going to be up to you about what you’re envisaging that you’re going to be, you know, that you’re going to be doing. Um, so that’s that number one, the business brand. So once we’ve got that, then you can make the decision of, okay, does it make sense for me to bring that business brand over into social media? Now I could have done that and it would have been perfectly congruent for me to do that. Um, but here is the reason why I didn’t do that because in our, what, I’m a little bit opinionated on some things and I tend to, you know, just keep them very focused on what they are.

Um, around the, the business. You know, what I do share on social media is just really around those things. But I thought, you know what, I want to be able to have the freedom when they’re, you know, down the track. If there are things that I really want to speak out about that aren’t necessarily just associated with the brand, I want to be able to have a platform that I can do that. And it’s not necessarily going to be confusing for people that there’ll be following me rather than following the company. So either way would have worked perfectly. Either way would have been fine just for me. I wanted, I think I had been and come from where I was feeling very restricted from having had the wonderful web women brand for so long and it was restricting me. I really was worried that the same thing may happen to me in five or 10 years time with this new brand.

So I thought, you know what, social media or I’m going to keep it so it’s me. I could very easily open up another Facebook page or another Instagram page that is just around the business and that’s okay. That could very well happen and I may just do lots and lots and lots of posts that are very much more, I’m talking to you rather than with you, if that makes sense. So either would work. So in that case, neither is going to be wrong for me though, I’ve just really wanted to have, I was feeling restricted when I, when I sit this up from my old brand and I didn’t want to feel restricted. I was feeling a little bit rebellious. I just wanted to have my own voice. So I thought that’s what I will do it social media, it will be very much my own voice.

So for you, what makes sense for you. Now there will be for some people that you know what, you really want to keep it completely separate because who you are as a person and your own ideas is really very different to what it is that you’re running your business around. Now this is especially if you’re going to service based profession rather than say coaching or consulting. If it’s a service space, you may be um, you know, in the health field you may be in the financial services field, you could be so many different fields where it doesn’t really make sense that it’s going to be around you because it’s going to be maybe other people who were also providing services through what you do. In that case, it’s really, really sensible for you to just keep them completely separate where you will have your business, you’re going to have your social media, your pages is definitely once around the business.

And then you can choose to just have your own personal ones where you’re just really communicating with friends. So that’s a reason why it would, I would really advise you to have your social media as you’ve got your business separate under that brand and just you, um, through just your personal profiles. Um, having relationships with people. If the person who’s having the main relationships through the business is you. And that was very much if you’re a coach or a consultant, it makes really good sense for you to do it underneath your own name. Especially if you’re wanting to be a person that is, say a podcast guest is going to have… you’re going to be doing speaking gigs. You may want to really build up your own profile as the professional who is one of the things that you talk about is to do with your business.

But you may have other things that you’re also building up a profile on. So in that case, you may go underneath your own name, see what feels right for you. Now you’ll notice I have a Facebook page which is my business page and I’ve called that Janet Beckers Author because I didn’t want people to get confused about, I’m on on Facebook. You’ve got, um, your personal profile, which you will all have and then you’ve got your business ones. So now let’s have a look at how you sit some of this up. So just to recap very briefly there, if you’re in a service based profession where um, it’s very much around the business that you are creating and you’ve got other people coming in, then definitely your branding around social media. It makes really good sense for you to have business pages, Instagram pages, um, profiles that are around your business. And then you can also just have your personal ones, which is more for just using it as a social media consumer. If you are the person that is the, the, the face and the main people that puppet people to communicate with and you want to build up your personal brand as a speaker author, then I think it’s quite a good idea for you to do it underneath your own name. But just so you know, both work. Okay. So it’s always also going to come down to what feels right for you.

Now, how do you set this up on Facebook? You will have your own personal profile. And I do, I make everything on my personal profile public, um, because anything really personal, I’m never going to share on social media anyway. Um, so that’s just my choices. So if I’m having anything that’s really with friends, we just do it through Facebook messenger. We have personal things through there. So for me, I make everything public. You don’t have to, you might choose to make that. So it’s only people. You might only have a small group of people you connect with personally. Always have a Facebook page, even if you are going to be, um, just doing it under your personal brand. Now the reason for that is you want to have a Facebook page because it’s going to give you statistics on the number of people who are following their demographics.

How many people have looked at your posts, your engagement. You’ll get all that statistics if you have a Facebook business page, not just your personal profile. And it also allows you to boost posts and to do advertising. You can’t do that through your personal one. So even if you’re doing it underneath your own name, I still recommend having a Facebook business page. That’s why I had Janet Beckers Author. I could had Janet Beckers Mentor, Janet Beckers Rock Goddess. Um, but that just made sense. Now when it comes over to Instagram, you may have a couple of posts here. So if it’s going to be where you’re trying to keep them separate well on Instagram for your personal one, well then that’s going to be sharing things that are about you and your life and your family. Um, if your, um, got one that you’ve got a business, a service business, and you’re choosing to do an under your brand, then have that definitely as a business Instagram account.

Um, and the reason for that is, again, you get statistics. You get to see what’s happening. Once you get to 10,000 members, there’s extra things that get all followers. You get extra things that are features that you wouldn’t get otherwise and it allows you to do advertising. So always go for the business option. Even if you’re going under your name. I only had the one Instagram account, it’s under my name and um, and I, but it’s a business account. Um, so that’s with those, when it comes to over to linkedin, linkedin is very much about an individual person. So you’re, you’re always going to use your own name. You can also choose to have a page over there, but it’s all, it’s never really great interacting spot in that way. People tend to use linkedin for the actual individual person. You’ll be doing that under your name anyway.

Whether you choose to also have a profile for your business, that is your choice. Um, when it comes over to Twitter, you can do both. Um, again, you can have it if you, if you’re intending to do any kind of customers, customer support through there, make sure that you have your brand name so you can keep it separate. Um, but otherwise it’ll be under your name. So you may have both. That’s okay. Um, I just have the one to keep it simple. In the past I’ve had numerous, and that’s the other thing that I try to keep it as little as possible because I don’t want to, every time you add an extra page or an extra profile, an extra thing, it’s an extra place for you to create content to put there. So keep that in mind, keep it as simple and as streamlined as you can.

Go all like Marie Kondo and it’s just got to be minimalist baby. Um, and uh, yeah, so that’s the main things. And you can also, if you go to any other social media profiles that you’ve got, such as Pinterest, if you’re using snapchat or any of those things, just keep the same rules consistent across the lot. So my question to you, I’d love to hear from you. Like, just just know, okay that you can make either one really work, so don’t feel as if this is the thing that you’ve got to get 100% right. You can always change it down the track. Okay. So just keep it simple. And so I really love to hear from you what works best for you. Do you like to make on, on social media that everything is completely separate or does it work for you that to be able to make it, that you are the face of the social media.

Um, and a lot of it will come down to your personal preferences as well as what works from a business and branding perspective. So love to hear from you. Just leave your comments down below and any questions, feel free to to say, look, this is what my business is. What are you reckon Janet? Just put them there. I’m more than happy to come and see what questions you’ve got and to give you some answers as well. So if you’re listening to this on iTunes or another podcast directory, just come over onto the blog. The links will be there and you can just ask questions there and I will get notified and come and answer them for you or come and find me on social media. You can find me at Janet Beckers, author on Facebook. You can find me at Janet Beckers on Instagram. Janet Beckers everywhere.

I’m luckily that I’ve got a name that is not, Becker’s with an s is not that common, so I was able to climb that name pretty much on everything. So any of those social media profiles, but I hang out at Instagram and Facebook, so that’s where you can find these and come and have a chat with me over there. That sounds great. Okay. Love to hear from you. What’s working, any tips that you’ve got for other people? Any questions you’ve got leave them down below here or come and contact me and we’ll continue the conversation. The most important thing is once you’ve made a decision, just stick with it and stop second guessing yourself. Okay. And I just make it happen. Bye!