3 Steps to Attract Your Ideal Clients Using The Law of Attraction

3 Steps to Attract Your Ideal Clients Using The Law of Attraction

Do you sometimes feel as if you are doing absolutely everything you should do to attract your ideal clients yet it is harder than it should be?

Sometimes you are totally in the flow and your ideal clients appear in your inbox with messages of “how can I work with you” while other times, it feels as if it is all up hill?

I know personally, when I’m “in flow” everything I have always done just suddenly seems to get results seamlessly, yet when my clarity and energy is blocked, it’s almost like the universe is saying “whoa girl…. your ideal clients are on back-order for the moment”.

Recognising this is one thing. Controlling this is another and that’s the topic of today’s podcast.

Today I introduce you to my friend and client of my Attract Your Tribe Accelerator program, Cindy Troast. She is a Law of Attraction coach and Emotion Code Practitioner, who helps women entrepreneurs release their emotional baggage and attract their ideal clients.

I talk to Cindy in person every week on our Accelerator video huddles and in our private group every day and I can tell you this woman walks her talk!

It seems every week she shares a story of how she has intentionally attracted a new ideal client using the law of attraction. Which is why she is my guest today.

Here’s what we discussed on the interview:

  1. How Cindy learned about and got into the Law of Attraction
  2. Why Cindy focused on entrepreneurs and why specifically around attracting clients
  3. The 3 step process to attract anything you want
  4. Examples of how to use the 3 steps to attract something like a car
  5. How to use the 3 steps to attract your ideal clients using the Law of Attraction
  6. How you can get Cindy’s help and a free cheat sheet to help you attract your ideal client using the law of attraction.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

3 Steps to Attract Your Ideal Clients Using The Law of Attraction

Here is the process to follow that Cindy graciously took us through, step-by-step.

We’ll discuss each one and give you clear examples of how to do each step.

1. Identify Your Desire

The first step is to identify your desire.

This means you need to be very specific in describing exactly what you want. Thinking generally just won’t make the grade here. Take the time to really imagine what you want looks like and what it feels like. The more detail the better and then be firm on your choice.

An example of this is when Cindy bought her new car. She had specific details in mind in buying the perfect car for her. She was exceptionally clear on the model, the colour, the interior, and every other detail she could think of.  As she shared in our interview, when she searched online for her car she specifically ONLY searched on this criteria.

I especially liked that she was specific in identifying her desire to the level that she only wanted there to be one car available, it would be in her price range and it would be available within a specific distance range of her home!

Yep that specific.

As Cindy shared in the interview this is exactly what she attracted!

How does this relate when you want to attract your ideal client using the law of attraction?

As you can see, identifying your desire is not telling the universe “I want new clients” or “I want a new car”. It must be very specific.

Here’s an example:  “I want a new female client, doing business for about 2-3 years already, managing a team of 5-10 people etc.”

Action Step: Identify your ideal client in incredible detail

For example, you can add…”my ideal client chooses to pay immediately and is excited to work with me. She also has a track record of taking action in other areas of her life so I know she’ll take action with me”

2. Give Your Desire Attention

The second step is to give your desire attention. Whatever it is you’re wanting to attract, you want to give it attention. When you want to attract something, it doesn’t end in the mind. It is important to take action in the real world. Yep….surprise!!!

Ready yourself for the coming of what you desire.

I loved how the examples of action Cindy took demonstrated an absolute belief that she would attract exactly what she wants.

In Cindy’s case, while waiting for her new car, she prepared herself in the following ways:

  • She brought the old car to the car wash to be cleaned,
  • She arranged to take her new car to the mechanic to get checked for by an expert before she paid for it and let him know she’d be in on a certain date (before she even found the car! )
  • She made sure her husband was available on certain dates so he could accompany her as she knew he’d want to be part of the buying process

Action Step: Prepare everything you need to onboard your new clients

For example you can:

  • Clean your contacts list or remove files from your computer that are not relevant anymore. You are expecting something new, so you need to have a fresh start.
  • Set up an online booking system like the one we use so you can easily book a sales call with your new client.
  • Have your procedure set up to invoice or accept payment immediately online
  • Have your sales material ready to give your new clients
  • Have your resources prepared to give your client as soon as they have paid

3. Allow It to Happen

The third step is allowing it to happen. This is the hardest part of the 3 step process. Allowing is the absence of doubt or the absence of having limiting beliefs. People tend to overthink or be anxious on things they cannot control.

Let it be and be positive that it will happen at the right time. Having doubt or self-limiting beliefs cancels out the wanting or the desire.

For Cindy, purchasing that car was not easy. The price it was initially advertised for was $1000 over her budget. What she did was expect the price to be lowered by $1000 and gave it a few days to happen. She didn’t  check on the site at all until the few days were up.

When she did, the price had dropped by exactly $1000.

Rather than having a negative thought pattern and letting herself be weighed down by the possibility of the car never going down to a price she could manage, she clung to the belief and absolute expectation she would get it at the right price for her.

Her patience and positive thinking won out!

Action Step: Consciously ignore doubts you will attract your ideal client

Here’s a few ways you can do this:

  • Be diligent in observing your thoughts…..note when you are feeling doubt or a return to lack of clarity on what you want
  • Observe your actions….note if your behaviour does not demonstrate  actions to prepare for your ideal clients
  • Meditate and visualise you attracting your ideal clients
  • Contact Cindy for more tips on this as this is her speciality

Last Words

So we’ve gone through all the 3 steps to attract your ideal clients using the Law of Attraction.

Cindy made it simple and provided us some great examples.

So now I want to ask you…

Tell us what sorts of things have come up for you?

What are the things you desire that you recently got?

What are your recent wins?

What things have you manifested?

What are the preparations you did in getting these things?

I’d love to know and for you to share in the comment section below.

And hey, if you’d like to get Cindy’s help or her spiffy cheat sheet, you can go here.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.


I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

How to Get People to Buy Now Instead of Later (Or Never!)

How to Get People to Buy Now Instead of Later (Or Never!)

“I’ll think about it.”

“I’ll get back to you.”

These are some of the phrases people tell you after you’ve done your pitch. And YES, I’m sure you don’t want to hear this anymore. In today’s short teaching podcast and article I share how to get people to buy now instead of later (or never!)

In today’s podcast you’ll learn:
1. what you need to have in place before you even have an opportunity to make an offer

  1. Your role in helping your potential clients overcome procrastination
  2. The difference between scarcity and urgency
  3. What is external urgency with examples
  4. What is internal urgency and how to use this without being pushy

I’ve also got a short and sweet summary article for you below on how to get people to buy now instead of later (or never!)

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

2 ways to get people to buy now instead of later

It’s so frustrating isn’t it?

You have done all the following:

  1. You have a great product or service.
  2. You have clearly identified and attracted your dream client.
  3. You’ve had a conversation on the phone or they’ve looked at your sales letter.

Everything is a perfect match so far.

And then..they say “I’ll get back to you”.


By the way, if you have nailed the 3 steps above then good on you! You are way ahead of most people and the following strategy is very likely the missing link.

If you looked at those 3 things above and thought “oops, haven’t nailed all those steps yet” then know I’ve got your back.

That’s what I help you do and I have the step-by-step system to make it simpler. You can check out how you can work with me over here.

Put yourself in your customer’s shoes

Let’s go to the other side. I’m sure you’ve been in the situation at some stage when you felt really pressured to buy something? I know I have!

You may initially have thought this was a great person you wanted to work with, but because of their pushiness to get the sale, you back off. Some people might even guilt you into buying!

That pushiness comes from a place of desperation and I know you don’t want to be like that.

In fact the opposite seems to happen.

Because you may be worried you will seem pushy, you do the opposite and don’t ask for the sale at all!

Now there is also another thing you may have noticed about your behaviour as a customer.

Even if something seems absolutely perfect you’ll very often avoid making a decision with a “I’ll get back to you”.

It’s just human nature to procrastinate.

So how do we find the balance between revolting pushy sales person and helping your potential clients make a decision and stop procrastination?

2 Types of Urgency and Scarcity

To get people to buy now instead of later you need to give the reason to decide yes NOW.

The way to so this is through urgency “You have to make a decision fast because of something that will be a result of time running out.”

Or scarcity….. “You have to make a decision fast because of something that will be a result of a limited resource running out.”

So let’s divide this into two different approaches — external and internal factors. Both giving a sense of urgency.

I. External

External is a reason you impose. If they don’t say yes today they will lose the opportunity you are giving them.

Example of External Scarcity

A great example of this is if you are offering a one on one or a higher end program. So something where the number of opportunities you can offer are limited by your time or the resources within your business.

Here is a script you can use:

I can only work with a maximum of xx number of people at one time. I’m just being honest here. When you do decide to come back, I may not have that space for you or you may have to go on a waiting list.

This is genuine scarcity.

Example of External Urgency

An obvious example is when there is a closing date for an offer, which is why opening enrollment and then closing on a certain date is so effective.

But what if you have a product or service that is evergreen? (so always available).

You can have a bonus or special price or payment plan that will only be available for a certain time period.

Here’s a script you can use:

I’ve got this special bonus that is only available now and it’s only going to be available for people who’ll purchase xx between now and this close date.


“I’m really looking forward to working with you. I love working with action takers so I reward a quick decision with a special price. When you decide to join by xx date (maybe close of business tomorrow?) you’ll get the special price of $xxx. If you choose to join later, you are still welcome but be aware the price will be our standard $xyz”

The software I use to create our membership site and list building and sales funnels has smarty pants automation that actually genuinely removes an offer a certain number of days after a person sees a sales page.

Here’s the software I use.

Here’s a script you can use:

“My fancy-pants software will make this offer expire on THIS DATE. We do this so you’ll decide to back yourself and not be tempted to procrastinate. After all, that’s just human nature”

2. Internal

How does this work? Sometimes, no matter how much we try, we can’t come up with an external one that feels right for you, a genuine one. Or maybe you have thought of something and it didn’t work. What’s next then?

The internal urgency and scarcity motivations are things that relate to lost personal opportunities.

If you know you can genuinely help your potential client get results and if they don’t make a decision NOW, they will likely still be stuck for ages…then you have a commitment to explore internal urgency motivators with them.

If they don’t get your help, they’re either going to go and try to find somebody else that can help them, or more likely going to end up in the “one day basket” or the “procrastination basket” or the “I’ve looked for so long, I’ve got to do this urgently! basket”

So these are the things where it’s your responsibility if you really want to help that client to get their results.

So you ask them the following questions:

  1. What is the cost to you?
  2. What are the consequences to you if you delay this any further?
  3. If you don’t get back at a certain time and make a decision, when do you think you’re going to make a decision?
  4. When have you tried to make a decision like this before?
  5. How long have you been thinking about this?
  6. How long have you had the problem?
  7. If you don’t do something about this for 6 to 12 months, are you going to be in exactly the same position now?

Now there is a really fine line between being pushy so…

Here’s a script you can use:

You know what, I know you’ve had this in your list to do for a while and I know I can help you get the result you want. What’s the consequences of you not taking action now? Let’s explore the realities for you if you don’t commit to yourself to solve (this issue) now rather than later, or never.

For example, mastering video is a great one in my market. You’ve got to get good at this now and not stuff around and wait because you’re just gonna get left behind.

This can be a fine balance for you about being pushy, but you can do it in a classy way. And it all comes into your sales copy or the way that you are going to be mentioning that to people.

Next Steps

Take the time now to look at your offers.

Have you included external and internal urgency and scarcity to get people to buy now instead of later (or never)?

If not, implement just ONE now. You can add in more over time but at least take action today.

I’m curious. Think of a time when you were the customer and an offer got you over the line. Was there a special offer that was made to you that had some kind of urgency that made you decide sooner rather than later? If that worked for you, see if you can replicate something like that in your own business.

I’d love to hear from you below, what has worked for you either as the customer or in creating offers in your own business.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.


I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Links and Resources Mentioned

You can check out how you can work with me over here.

The software I use to create our membership site, list building and sales funnels.

Romance Your Tribe Radio in iTunes

Read The Transcript Here

Hello and welcome! Janet Beckers here with your Romance Your Tribe episode for this week. And this week is a total teaching one. We kind of talk about what you can be doing to make it so that people will buy now rather than saying, I’ll think about it or I’ll get back to you. And it can be one simple little thing that you can be adding to your offers and it can make all the difference to how many conversions you get. So, um, can you relate to this? I don’t know how many times I’ve had this, um, you know, in the past until I really cracked this, where you know, you’ve got a fantastic product or service that you can be using to really help people. And you know that if you’ve got your right Avatar, the perfect person that you can be helping, you know that if you can marry them with what you’ve got to offer, you are going to help them to get results.

You know, it’s going to work. So you may have gone through all the process of, first of all, doing all the different things you can do to attract this ideal person to you in the first place. Then you may have been doing everything in the right place to um, you know, to get them so that they trust you, they understand what you do and that they’ve, you know, they’ve got an, you know, they’ve got an idea that you can actually help them. Then you’ve got them to the point where it’s the sales process. Where are you going to make the conversion? Now this might be where it’s a sales call, where you’re getting them on the phone and your talking to them. Or it might be a sales page where you’re going to be making an offer to them. And you might have done all of those things absolutely perfectly.

And by the way, if you’ve done all of that, go you like so few people do. So first of all, you know, really celebrate that you haven’t got that in place. Now there’s lots of little things of course that could be causing the reasons why you may not be getting the sales you want, but I tell you what, one of the easiest ones to rectify, and it’s very often the one that can be just this one thing that’s making the big difference is giving people a reason to say yes. Now, now this is the next side. Have you, have you been exposed to where you’ve got somebody that is putting the pressure on you, where you may have been the customer and it might be a sales page, it might be, um, it might be that you’re on a call and you’re really starting to feel pressured and it’s not in a good way where you might’ve been thinking that this was a great person you wanted to work with, but because of their pushiness to get the sale, you’re starting to fill yourself back off, back off if you’ve ever had that.

I know I have. It’s that classic sort of thing where there are the trying to guilt you into it or they’re using this sort of stuff or you know, there’s only so many left go, go, go. You’ve got to do it now. What kind of person are you? Do you really want to take action? You know, you say you want this, but hey and not, you know, they can be a lot of that smarmy stuff that goes with it. And I know if you’re like me, you do not want to come across like that. So how do you get that fine balance, that balance between, you know what, I want people to take action now, but he don’t want to be pushy, smarmy, and turn people off and less trust. So how do you get that balance? So I’m going to run over a couple of things that you can be doing now that’s going to help you.

Now at the moment, as I’m recording this, I’m actually in the middle of, um, of doing a five day, you know, get shit done workshop where every single day I’m walking you through one of those steps. So we go into detail on this on day four. Um, and I’ll have links down below. So in case you’re coming back afterwards, you can sort of get an idea of what we were doing. If not, if you’re there today and it’s, you know, watching this live, get over there and make sure that your, um, that you registered so that you can get all the different steps that make a great offer. So don’t miss out on that because I’ve designed it to really help you. But for now, let’s have a look at the two different approaches that you can be using to get people to say, now, no, cause you didn’t now.

No, yes. Now. So you do not want to be one of those smarmy people. So what you’ve got to do is find a way to get people where there’s an urgency. It’s either scarcity, some kind of urgency, something that they’re going to go, oh, actually I need to say yes now rather than later. So I like to divide it up into two different ways of looking at, one of them is there’s going to be external motivators, external things that given urgency. And then the other one are internal ones that given urgency. So we’ll look at external first, then we’ll have a look at internal. So the external ones is something where you’ve got a reason why now, you know, if they don’t take it now they’re going to lose the opportunity. So a great example of this is if you are offering something that he was like a one on one or a higher end program, something where it’s you or the resources within your business, you know, you can only fit in a certain number of those where it’s very, very genuine that, you know what, I can’t take endless numbers of people or if I’m some kind of agency or to providing a service, you know, we can only meet so many people.

So if you can then say, look, you know what, I can only work with a maximum and this number of people at one time. So if you don’t go now, it’s totally honest here that you, when you do come back, I may not have that space for you or you may have to go on a waiting list. That can be very, very genuine. Um, and the other one that you might have is you might have some special offers. You know, you may not have something that is going to actually go at a certain time. You know, it’s always going to be available. But you can be saying to the people when you’re in that sales process, you know what, I’ve got this special bonus that is only available now and it’s only going to be available for tip people that make, you know, who purchased between now and then.

It might be a special price or a special payment plan. We’re going to a lot more detail in that when I do, um, when we go into the, all of the components of an irresistible offer. But think about, you know, can there be some kind of bonus that your got a special price? Can it be that you are actually the limit? Uh, can it be, you know what, we’re going to be starting live. So this is the date you’ve got to be in or you’re not going to be there for whatever the live thing is that you’re going to be offering, whether it’s a special class or something like that. Um, so they are external ones. Now when it comes to have ever, one of the things that I, it amazes me to see is there’ll be something that is a digital product. It could be, you know, like I’ve got an online program that is my signature program and it’s step by step drip fed.

It’s always there. Now what really, really annoys me is when you, and it just makes me laugh when people go, hey, there’s only 50 left or something like that, and it’s a digital product, you know, that that’s just like total bs. So doesn’t that make you lose trust in people all the time? You know, when they do things like that. So you’ve got to have a very genuine reason why. So for a digital thing, you can’t be saying, I’ve only got so many of these, but you can very well go. You know what, it’s only going to be available for this window of time and there is great software out there. Now just contact me. The ones I use, a software that means that it actually is very genuine, that we can be going, you know what, it’s only open for this period of time.

Even if it’s evergreen and if they try to come back after a set time, the software won’t let them buy. It’s, it’s a genuine thing where I can say my smarty pants software is making it, that if you don’t take this opportunity, you’re going to lose it and you will not be able to get back in to see this offer for a few months. So, and I know with, you know, so if you, if your software can’t do it, don’t try and say it. Okay, you just going to get caught out being a liar, liar, pants on fire. So just be open and make sure your software makes that available. Um, so that’s, so there’s a few things. You know, I go into a lot more detail when I’m doing, we’re going to go into more detail, but I’m doing this very short term free workshop. And of course we’re going to really in depth on this when I’m with people in the program I just mentioned the attract your tribe program.

So they are external ones that are going to give you, um, you know, like why they should buy. Now they’re external things that you have decided that you’re going to be putting in place. Now, the other ones that I talked about work internal ones. Now, how does that work? Because sometimes as try as hard as you can, you can not really come up with a, an external one that feels right for you, that feels genuine. Or you might be put on the spot now and they haven’t worked and you’re thinking, well, what’s the next one? So the internal ones are, you know, these are things for your clients. Now you know that if you get the right client that wants to go from point a to point B, they’re on some transformational journey, that they’ve got a problem and they want a solution and you know that your offer is going to get them from point a to point B and you know that if they don’t get your help, they’re either going to go and try and find somebody else that can help them, or more likely they’re also going to be just going, you know what?

This is something that they’d been wanting to do for a long time. They’re going to end up going, if they don’t do it now they know it’s going to end up going into the one day basket or the procrastination basket or the, Oh good grief. I’ve looked for so long, now I’ve got to do this urgently basket. So these are the things where it’s your responsibility. If you really want your help, that client to get their results for you to ask them, okay, so let’s look at what is the cost to you? What are the consequences to you if you delay this any further? And you can be honest with them, like if you don’t get back at a certain time and make a decision, when do you think you’re going to make a decision? When have you tried to make a decision like this before?

When have you, how long have you been thinking about this? How long have you had the problem? And let’s have a look at, if you don’t do something about this now in six months, 12 months, are you going to be in exactly the same position now? Now there is a really fine line between being pushy but also going, you know what? Here’s a bit of a tough love talk for you. What’s the consequences of you not taking action now? Um, especially if you’ve got something that you know, um, make there may be a window of opportunity even in your market when whatever it is that you’re going to help them to do, this is the best time to be doing it. For example, mastering video is a great one in my market. You know, you’ve got to get good at this NATO stuff around and wait because you’re just going to get left behind.

Um, he needs some help with that. Just contact me. Okay. Um, now these, this can be a fine balance without you being pushy, but you can do it in a classy way. And I, that’s what I hope my clients do. Let’s work out a classy way to be able to do that. And it all comes into your sales copy or the way that you are going to be mentioning that to people. So if you’re having the sales conversation now, so let me just review this for you. If you are getting people and you’ve got all those beautiful pieces fitting in together, you’ve got a way of getting leads, you’ve got a way of building trust so they know that you can help them. Then you’ve got to a place where they’ve got some sort of conversion there, rather got on the phone with you or they’re on a sales page.

You’ve got all of those things perfectly, but they’re still not buying or they’re saying, I’ll get back to you. Then. Very likely having something that is going to give them urgency, scarcity, like take action now or else is maybe the one thing that’s going to work because people are always going to put things off and unless they have to make a decision. So we talked about external and we talked about internal urgencies that you can be using to get people to make a decision now. Okay. So I would love to hear from you. If you want some more help. If you’re watching this live, then you’ve got a good opportunity to be able to come and join the free workshop. It’s only going for five days, then all the training they will disappear. Um, but you’ve got me there for that workshop, helping you to put all the components in to an offer and urgency is what we do on day four now.

Um, otherwise use the links down below and I’ll see if I may have put some other resources that are there a few issues that link below. Otherwise, you know, where this is what we really nail in my attract to try program and especially with my accelerated clients. Cause I do that personally with you. All right. So I can’t wait to hear from you. Um, and what would be wonderful. I’m just really curious, like what’s your feeling? I’ve talked about internals and externals. I’m really curious about where has it been, where you got over the line, where you’re a customer, what worked for you, where you were umming and [inaudible]. Was there a special offer that was made to you that it had some kind of urgency or they internal or external that worked for you, that got you over the line? I mean, really, really curious to hear from you, because if that works for you, see if you can replicate something like that in your own business. Okay. Bye!

How to Write and Launch a Best Selling Book in 6 Weeks (and change lives at the same time)

How to Write and Launch a Best Selling Book in 6 Weeks (and change lives at the same time)

Well it’s not every day you get to interview a rock star… literally.

Steve Mastroianni (aka VØID) is based in Toronto, Canada and has coached hundreds of guitarists while touring the world opening for bands such as KISS, Hinder, and Finger Eleven (TBH I only know KISS from this line-up, being at Aussie)

Today we’re talking about the rapid creation and success of Steve’s new book. PRACTICE LESS, PLAY MORE! is a book that helps guitarists learn songs faster by using the same techniques Steve (aka VØID) uses to learn songs, riffs, and solos in 30 minutes or less.

TODAY Steve’s new book goes live on Kindle and Amazon after already reaching #1 Best Seller in 30 categories across 5 countries just with pre-orders alone. If that wasn’t enough of a reason to pick Steve’s brain for you, he achieved all this, after only getting the idea for the book 6 week’s before hitting #1.

Here’s what we discussed on the interview:

  1. Steve’s story of being the first band to be signed by Gene Simmons (yep of KISS fame)
  2. What’s it’s like to be a fair-dinkum rock star, touring with KISS and playing to crowds of tens of thousands.
  3. What happened to completely change his career (a lesson in values here)
  4. Steve’s why and his personal charity focus on cancer and carers of people with cancer
  5. How Steve’s online business started and how he now works with “Bucket Listers” who always wanted to play the guitar…..yep that’s me!
  6. How does a book fit in with his marketing strategy and how to know if a book is a sensible strategy for YOUR business
  7. The EXACT steps Steve implemented to go from concept  for his book “Practice Less Play More”  to bestseller on Amazon in 30 categories across five countries… all in only six weeks! Oh and by the way… that time frame included Christmas!
  8. How you can get Steve’s help to get your own book done and best-selling.

To help you implement, I’ve included below the exact timeline of Steve’s process from idea to best seller, plus the key steps you can use to plan out your own best selling book launch.

BUCKET LIST ALERT: Tomorrow I have a private lesson with a rock star guitarist 🙂 Yep Steve and I, different sides of the world, Zoom, guitars and a promise I’ll be playing one of my favourite songs within the hour.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

5 Steps To Write and Launch a Best Selling Book in Just 6 Weeks

Here’s the exact timeline of Steve’s book creation and launch, with the steps he completed at each stage. I’ve also broken each step down for you into the stages I can see you need to plan for, plus some tips from my interview with Steve, on what I see contributed to his success and lessons you can take away to apply in your own business.

1. The Idea and Preparation 


December 21st – Idea for book + Title + Short Outline
December 22nd – Consumed as much info on writing books as possible

I love how Steve didn’t go straight from his short outline to writing.

He knows the fastest way to reach your goals is to find others who have achieved what you want to do and learn from them.

He looked for how to structure a book, how many words to write, what software to use to write, “hacks” to get the book written fast, how to self-publish, how to pre-launch, how to be a best-seller.


  • Everything is Google-able
  • Learn from others who have already had success
  • Set a time frame around finding information so you don’t get Analysis Paralysis. Steve only spent one day.
  • Start with a short outline

2. The First Draft 


December 23rd – Wrote detailed outline
December 24th/25th– Break For Christmas
December 26th-31st – Finished First Draft Manuscript + Cover

Steve shared that he has a house full of people for Christmas so he could only write in short blocks of time. Yet he still managed to get the first draft of a 250 page book done in a week.

His approach was anti-perfection. This is what stops most people ever finishing their book.

Steve is a person who thrives under deadlines and sprints of action.

You may get your energy in a different way (for example setting a schedule of a certain number of hours per week, or day). The important thing is to work on writing while you have the excitement and buzz for the project.


  • Resist perfection. A draft is just that – a draft!
  • Repurpose any content you may already have, for example from blog posts etc.
  • Keep momentum by working in time batches when you are motivated and excited about the project.

3. Involve Your Tribe 


January 3rd-10th – Second Draft Finished (with customer feedback)
January 15th – Hired Formatter + Recruited Launch Team
January 19th – Finished Front + Back Cover

This is key to the success of Steve’s book quality and especially to the success of the launch of the book.

Steve reached out to clients, subscribers, social media and friends and invited them to be part of the Launch Team for the book.

People LOVE to be part of something. As Steve puts it “they like to have something interesting to share when people ask “what have you been up to lately?”.

So give them an opportunity!

This tribe of people reviewed the draft, gave feedback, were the first readers (which means when the book goes live they can be the first reviewers), kept him motivated and importantly, shared with everyone when he was ready to accept pre-orders.


  • Invite people to be part of your Launch Team. People love to be in the inner circle.
  • Ask people who know your work (so customers) to give feedback on your book content.
  • Communication is essential so your launch team feel like a valued tribe
  • Outsource the parts you can’t do, like formatting

4. Be Systematic When Self Publishing


January 24th – Keyword + Category Research
January 28th – Input book details in Amazon
January 31st – Final delivery of book in all formats
February 1st – Final upload to Amazon

When it comes to self-publishing on Amazon, the keywords you choose and the categories you list your book in critical.

Do your research on which categories and keywords not just fit your topic, but also have less competition. This increases your chance of hitting #1 in your categories.


  • Take the time to research keyword and category selection strategies
  • If you choose keywords and categories wisely, it will take you far less sales than you expect to hit #1
  • Amazon has a great platform with how-to videos to show you how to self publish simply.

5. Pre-Launch and Launch Day Party


February 5th – Pre-order goes live + hit #1 Best Seller in 30 categories across 5 countries
February 26th – pre-order books are delivered and live sales open (with launch day bonuses)

When the book was available Steve didn’t just make it immediately available.

Instead he set a launch date and used the 3 weeks prior to the launch to build a buzz and take pre-orders.

This is where the Launch Team really help you get momentum.

They helped share the word and this was made even easier for them because Steve linked all sales to his charity work he is so passionate about.

All proceeds from book sales are being used to create new programs for cancer patients and their caregivers through Steve’s fundraising initiative VØID Cancer.


  • Don’t go live as soon as the book is written and uploaded to Amazon publishing. Set a pre-launch period to build a buzz.
  • Involve your tribe to spread the word.
  • If you have a charity or cause you are passionate about, consider donating part or all sales to that cause. This inspires people to share and really, you only need to cover your costs because the money in a book is made on the sales of your programs and services, not the book – so be generous!

Last Words

So is a book ideal for you?

Crazily, books hold heaps of credibility, even if you already have lots of great content out in the word in the form of programs, free ebooks, videos, blog posts etc.

It opens doors.

So yep, if you  know what you will be selling in your business then a book is a brilliant way to reach more potential customers.

So if you have that book idea and just haven’t taken action, here’s my challenge to you.

Set yourself a deadline and go for it baby!

You can get a copy of Steve’s book here.

You can check out Steve and his work and also contact him. He’s keen to hear your book ideas and give you guidance.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.


I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Links and Resources Mentioned

Link to book (Amazon US): http://rockthis.link/romance

Link to VØID Cancer: www.voidcancer.com

Romance Your Tribe Radio in iTunes

Read The Transcript Here

Janet Beckers: Hello everybody. Janet Beckers here and welcome to Romance Your Tribe Radio. Really excited today because I’m feeling like I’m super cool kind of like rock chick today because I’ve got Steve Mastroianni who is about the rockstar minds, so hi Steve.

Steve Mastroianni: Hey Janet, thanks so much for having me.

Janet Beckers: It’s um, Steve and I met, we actually met in Puerto Rico, didn’t we? Did we met him?

Steve Mastroianni: We met in Austin, in Travaasa

Janet Beckers: Yeah, like very briefly, quite a about a year or so ago with Steve reminded me because we just recently connected through a forum through a mutual friend, James Franco and um, and Steve was sharing this fantastic wind that he had done. And I’ll tell you what, it wasn’t a minute cause I just thought, you know what, Steve, I have got to get you come and share this with everybody that is listening. So, um, can you just briefly say like what the share was, what the wind was, and then before we go into the details, I’m just going to introduce you a little bit in the font, a bit more of a back story.

Steve Mastroianni: No problem. Yeah, the win that I shared was that my new book practice less play more, um, hit bestseller on Amazon in 30 categories across five countries. And I did it all from idea to bestseller in only six weeks.

Janet Beckers: Wow. That is just from somebody who has written, I’ve written quite a few books and also taken books to Amazon. Yeah.

Top number one. And I can tell you there’s a lot of moving parts. There’s a lot of moving parts involved in that. So when I heard that it’s just like, this is pretty astronomical what you had done. Steve’s so thank you. So we’re going to dive into that today where I’ve asked Steve if he can share with us how did he do that and some really, you know, what things were important and what things didn’t you worry about doing to be able to achieve something like that. So we’re going to go over and what you to get ready to take notes, everybody, because you know you’re going to get some great ideas on things that you can be doing in your business. Now before we do that, because there’s one thing to say, yeah, a book, but that’s kind of just something that is a message that is getting out there.

I mean, the message comes from that. You know, there’s the person behind it who has the message to share and why they are actually wanting to share that message. And so that’s what I really wanted to dive into a little bit first with you, Steve. So people get to know you. And as everybody’s listening here, I want you to also think about the way that Steve is sharing his message. He’s why the reason he has his business and why he’s doing it. I want you to think yourself. What about with me? How do as, as much as I’m loving this interesting story, how would I tell it if I was Steve and how that would relate to the future book that I might write? So there’s my challenge. So I it to used Steve, first of all, who is it that you help and how do you do that?

Steve Mastroianni: Yeah, so my, my audience is primarily guitar players. Um, I would say a beginner guitar players, um, adult beginners typically ranging from about 40 years old to even, I just, I’m beyond, I mean, um, I I mainly focus on bucket list goals and helping people make, you know, those big rocks are dreams come true. Um, uh, really love it when someone says, oh, but you know, my hands are best, or I wasn’t a music in a musical family or whatever. And then just proving them wrong by, you know, blowing their mind. Um, I love helping guitar players, um, guitars. One of the only things, one of the only activities that activates pretty much every part of the brain. So I also know there’s so many other benefits to learning the car. And so a guitar has been something that’s been a big part of my life for, for many, many years.

And, um, basically I started playing guitar because I kind of reverse engineered a whole plan, even as he, as a teenager where I wanted to travel the world in order to travel the world. I knew that it would be more likely if I was with other people. And, um, and so to do that I thought, you know, it’d be fun maybe putting together a band in order to put together a band, I should write songs. So in order to write songs, I should probably learn how to play guitar. I was a drummer back then, but I thought, you know, let me pick up guitar and um, and learn how to do that, how to write songs. And so one thing led to another and eventually, you know, band after band, I ended up getting, um, s I started a band in 2009 called the envy and we were the first signing to gene Simmons, his record label called Simmons records. Um, he was coming up to Canada to a scout new bands and we were the first signing.
Janet Beckers: Wow. That is huge. And for anybody that doesn’t know Jean signs like shame on you. I mean this is it. This kiss I was sharing with Steve just before we came on that they’re very, I remember the very first time that I got up on the shoulders of them. I have a boyfriend at a music festival and did the whole, it was at a kiss festival.

Steve Mastroianni: That’s awesome. Where did you, where you wearing the makeup?

Janet Beckers: No, I was at that age where you know what the makeup would be cool. But you know, it was more important than I locked hot. Yeah,

Steve Mastroianni: exactly. That’s awesome.

Janet Beckers: Yes, that is, yeah, that’s a pretty big claim to fame. And so first of all, just congratulations on excellence because you know, you don’t just get picked up by somebody like that because you, you know, you’ve shown potential, you know, you get picked up because you’ve already demonstrated excellence. So, and I just love this. Um, and this, this is something that I just picked up the, from what Steve said, he didn’t start from, I love music. I played the guitar a lot and then I just thought I would go further. I love the whole idea that you had a vision for how you want your lifestyle to be and that vision was I k I want to travel and I want to do it with people. So let me reverse engineer. That’s the, I love that whole idea because really that’s what I’m, what I’m passionate about in business and we were talking about before Steve is as well that, you know, creating a business, doing stuff you love and creating the lifestyle. So I just love it. You did it right from the beginning. That’s pretty actually,
Steve Mastroianni: that reminded me of something, um, that, so there was the reverse engineering, which is kind of insane that I understood that back when I was like, you know, 12 years old that I just thought like that. But um, one, one very important thing, a few years later when I was out of high school was that I want it to be a professional musician obviously because that whole plan and I thought there’s no way that I’m going to be able to do that. If I’m flipping burgers at Mcdonald’s was like, you know, a kid, my, my two out of high school and I thought I have to have a guitar in my hand all day. Um, and in order to do that, in order to technically be paid to play guitar first, I started by teaching guitar. So back when I was, you know, 17 I started a guitar teaching business, going House to house. And um, and so I had a guitar in my hand all day and that was the plan because if I was, you know, smelling like cheese burgers when I came home and tired from all that playing guitar and writing songs wasn’t going to be as effective. So I kind of hacked away into being, coming, becoming a professional so that all I was doing all day was guitar and writing songs and getting better at coaching.

And you know what, this reminds me of the Beatles with, you know, the 10,000 hours that’s in, um, Malcolm Gladwell’s books is that the Beatles got to be so fantastic because they went to, I think it was Germany where they had like, you know, 24 hour clubs where what he was was playing and they went there and played and played like for hours every single day. And they went there because they wanted to be the experts. They wanted excellence and it was getting those thousand hours in. So that’s, um, that was pretty wise. It’s actually, so that’s a really great thing to bring into your business that if you’re aiming to create a lifestyle business and you have to have excellence doing what Ivar, well, make you find a way of actually developing your expertise.

Steve Mastroianni: So many ways. I mean, there are so many different ways to make money out there and, um, and it might not be a straight line and might not be obvious. Um, you know, you’d think a little bit outside the box, um, and, and you could find something for sure. I’ve always able to make, you know, I would, I’d have different pairs of jeans that I remember because I was living at my dad’s place that I would kind of forget. Like I go into the closet and I grow a pair of jeans and I put my hand in my pocket. I have like a wad of cash and as a 17 year old, like I was rich, like 400 bucks in my pocket. I didn’t know that. I forget about this is like free money, right? And there are ways to make money for sure and that better in line with your, uh, your goal.

Janet Beckers: I love it. That is, I mean, even even if you don’t remember anything that we’ve done it day to day because of course it’s not going to happen. That’s really, really good point is, you know what if they’re, if you’re aiming for here, what can you be doing that’s going to, you can be making money that’s going to give you that expertise at the same time. Like knock it over. That is, that is brilliant. So now let’s move on because we’re moving over to the business that you’ve created and book. So we’re leaning towards the book. So one thing that I found really interesting is your book, um, and you’ve also taught it really closely with your business is also has a link with cancer. So yeah. Would you mind sharing with us how you’ve linked cancer with your book and why?

Steve Mastroianni: Yeah, so I, and I know for anybody listening to that, it’s like, you know, the story kind of jumps from some those unexpected twists and turns and you know, um, this, this, um, this specific one is actually, um, this was the definitive moment in my life. Um, you know, obviously getting signed by Gene Simmons. We, um, my band, we, we open for kiss a cross, you know, um, North America and Mexico. We played 34 shows with them. And, um, there was this, it was a crazy, crazy time in my, uh, my twenties. And what happened was in 2013 when we were making plans for, you know, what to do for the rest of the year, um, I got a phone call from my father telling me that he was just diagnosed with stage four colon cancer. And you know, I, there was one of those moments where you just every like everything stops, right?

Everything is like in the movie. Everything just, just sort of stops. And in that one moment I knew that my music career, like pause, there’s nothing like, there’s no way I calculated in that moment that if I were to continue it would be unfair to my father and fair to, um, to me unfair to the band and fair to offense. There’d be cancellations like crazy. I just understood that in that one moment and as, as hard as it was, um, to, to make that sort of the, the decision, um, to sort of, to put that on pause because we were, you know, we were on the way up. Um, I had to be there for my father. My father is the why I was mentioning before I played drums. Um, he’s the reason why I play, he bought me the drum kit. He’s always my number one fan.

And, um, and so this was my turn to give back and to take care of him and be there for him. And, um, and so yeah, cause I mean stage four colon cancer, it’s a pretty grim diagnosis and we didn’t know what to expect to see the closest thing that like, I’ve just never experienced that before. Um, so naturally I’m a problem solver and a coach and so I wanted to make sure that I was there from, I’m inspiring them and I’m just finding any solution that I possibly can. And that’s when I started my business rock star mine because I couldn’t sit around. I want, you got to remember I went from, so my stage name wasn’t Steve. Like, I mean, people know me in the music industry has void. And so, um, that was very hard going from sort of the, the, the alter ego traveling the world, you know, hanging out with fans, signing autographs, playing big stages in front of tens, thousands of people every night and then going to, you know, just some Italian kid it at home every the same place all the time being Steve, you know, um, it, it was just, you know, it was a bit of an identity crisis in a sense.

Yeah. So I had to be creative, I had to do something. And so, um, you know, years of coaching on and off tour started this business, a rockstar mine were really, I was just learning marketing concepts and um, and just getting, you know, helping as many people as possible. And um, and my dad was about to turn 60 and I just had this moment where I just saw everything happen. I had this guitar training and I was like, I’m going to teach people how to feel like a rock star. And at the same time I had this sort of Cathartic experience where I created this fundraising initiative called void cancer, which was, um, is a tribute to my father was this, is this, there’s this video, a documentary I made, um, that I, it was my father’s 60th birthday gift and um, and basically the idea is that proceeds from everything that I make with the guitar training proceeds will go to help new, I’m pretty new programs for patients and caregivers, uh, because that was the position that I was in and I felt like if I can help other people, then, um, you know, it’s just going to create a really, really, um, I just, I didn’t know exactly what it would treat, but I knew that it would be awesome.
It would be helpful. It would educate people and um, both guitars and people who have been affected by cancer. Um, I just knew that it was, it was what I needed to do. It was just one of those things that just something clicked and I knew that that’s what I needed to do.

Janet Beckers: And the thing that I love from that and this is, you know, there will be times when you know the people who are listening where there is something that happens in life that is going to be one of those boom. You know, you know sometimes may just be gradual awakening where you come to realize, and I love what you’ve done there, Steve, allow, you talked about the alter ego and then you’ve got like real Steve, you know, it’s like the clock yet type thing. Um, that you know, you can, you can treat that as a reason why all well it was never meant to be or I’m not going to succeed. It’s a reason to give up and change what you do. But I love what you’ve done. There is sometimes those things that are, they can be seen. What the other thing that’s going to stop you that huge is obstacle can really drive your wine business and draw the creativity in business.

And that can be as simple as I was on the career path and I’ve had children that can be the wife for you. It’s, I’m on the career path. And you know what, I have responsibilities to somebody. I love to be there. And so that can really drive your reason why in your business. So, um, we’ll, we’ll flick over now and talk about the book, but before we do, if you can share it, cause I’ve, I’ve watched that documentary this morning and I was just like, I was applauding at the end just there with me and the dog because you know, it’s, it is really, it’s short but incredibly moving and s and it falls away. People can go to get some information. So can you just share that URL for people?

Steve Mastroianni: Yeah. So it’s void. cancer.com v O I d cancer.com. And on the page, it’s just a very simple site. Basically. It’s just the documentary. It’s about five minutes. Um, I think it autoplays um, depending on your browser click that it pretty much learn everything about me. You’ll learn why I named void, why that, how that came about. It’s actually, um, it was pretty interesting and sort of this cosmic thing that, that happened. I was just like, interesting. Like I’m very grateful. I’m especially being a coach, that I can help other people based on some of the, the victories and the losses in my life. Um, and um, and basically the video, it’ll, it’ll, um, kind of tell you the whole story. Um, and then, uh, you know, under there there’s a button that you click and then there’ll be a few different ways that either you can contribute or you can, um, you can contact me. Um, the book, um, and the album that I recorded, so the book that I wrote recently that we’ll discuss and also the album that I recorded, um, I believe it was wow. Three, four years ago at this point. Now I’m all proceeds from, from those, 100% of the proceeds will be used for a new programs. So it’s, I’m very, very happy about that.

Janet Beckers: Yeah, that’s fantastic. And um, and I level so that, um, and we’ll talk a little bit moment yeah. About, um, yeah, about that contact button. So we’ll talk about that at the end is as well. Yeah. So don’t have a look at that cause I just love that video and I loved all the stories behind the tattoos and how that, yeah, we’re not going to give it away. Everybody can go and have a look. Um, so now let’s look over, I love that we’ve got the whole story here about, you know, just your entrepreneurial mind and then your reasons why and I just love how you saw this as your way of giving back. It was your turn to give to you that I just love that. Um, you know what integrity that shows truly and priorities now if when you’ve got your business, so for you, you know, you’ve got this business where you’ve got programs that can help people, you know, I’m your total demographic by the way. Yeah.

Steve Mastroianni: Playing Guitar. I heard about this guitar, a little Birdie told me that there’s a guitar that’s been sitting in, in your, in your room there for 25 years or something like that. That’s just unacceptable that it’s dusty or that it’s just there for show. That’s a sidebar off camera. We’re going to take care of that.
Janet Beckers: Yeah, I’ll have to stop. Totally, totally. Your market, your book. So let’s look at first of all, why a book. So this is if we’re, we’ll approach this in your coaching, in your coaching sort of hat is, okay, so we’ve got six weeks to create a book so we can all look at what had to take place in order to make that happen. But it’s supposed to, we’ll take the step of, there are so many ways that you can get your message out there. There so many different strategies that you can be putting your time into it. You can only do so much. So why a book and why would other people be looking at using a book as part of their marketing mix?

It’s a great question. Um, and, and I think to really capture the sort of six weeks, the, the understanding kind of why that all happened the way that it did. And, um, just quick, little aside is that my life is just about as chaotic as you can imagine. This is where I teach and this is where I run the business. I’m inside my house right now and my wife and my daughter who is now 13 months old, um, they were home for a full year, so 2018 they were home every single day. And I’m trying to run a business over here. I do, you know, songwriting and production as well. And I do have a studio downtown that’s sometimes I go to, but it’s just me and my wife here and we’re taking care of our daughter. And so I made a conscious decision that in 2018 that I’m going to be here during, you know, the most pivotal time in a child’s life and also bond with my daughter.

Um, I have no idea what I’m doing as a father, even though, you know, I had some audio books and stuff that I listened to him, but it was absolute chaos here. Anything business related was going to be a bonus. Like anything that was created, any asset that was created is going to be a bonus. And Trust me, I’ve tried everything, webinars and every method of delivery. Okay. And, um, and so what happened on December 21st of 2018, you know, just as we’re getting into Christmas, lightening in a bottle happened like something just, I just got inspired to write a book. It was actually James Schramko had a podcast that I listened to and there’s another cosmic sort of situation where certain things aligned. I just thought, oh my God, I’m going to write a book. And in that moment I understood that books are still so powerful.

It’s where I get a lot of my information, whether it’s an audio book or um, or written book. But the, basically the book, I just knew this was the method of delivery because I know my audience as well, that they, um, they’ve asked me in the past if I’d have a book, they have ’em because they’re an older demographic. I know that they want to get away from the screen because a lot of times it’s, that creates anxiety. So holding a book in their hands is something that they have and it’s very intimate that they could read at their own pace. They can mark up. It’s a very interactive medium. Whether it’s a ebook or paperback. And, um, and in that moment I just understood all of that. So I almost like blacked out. And next thing I knew 20 minutes later I have a little outline or it sort of just a sort of Cathartic and um, and so, and there was, this is a reason why I’m telling you all this is because number one, there’s no right time to start a book.

Like when you’re, when you’re inspired, um, you have to take hold of that. I’ve realized in my life because I’ve gone through these two weeks spurts of learning something or, or being obsessed with something. And what I’ve noticed for myself is that after two weeks it dies down. Like, um, and this was the worst possible time Christmas was about to get started, holidays, madness, new years, all the madness, right? And so I could have easily said, oh, I’m inspired to write a book. You know what, let’s put it off till the new year. You know what? Yeah, the new year. And when, I mean, when everything calms down, I’m going to get to the book. Is that inspiration? Does not work that way. Being obsessed with something you have to dive in and, and it doesn’t mean that you have to like, you know, hibernate or anything like that, but dive in and make sure that every day and as much as you possibly can, that you hold onto that inspiration and that fire inside you because it will go away.

You might not think it will, but it’s not going to feel the same. I’m so grateful that I wrote the book, um, last year, um, in that time, in that short time, because if I didn’t, I know right now there’s no way that like I can’t, I’m not going to write a book from scratch, my first book, the pressure of all this stuff. It’s just not going to happen. So you have to hold onto that inspiration, ride the wave of inspiration and be obsessed with it during that time, especially in the first two weeks. It’s crucial in the first two weeks. So what I did was I outlined to just whatever, just got whatever, like, you know, um, put books, experts are very, um, in some ways it’s much easier than if it was, let’s say it was fiction because there’s things that you talk about with clients that you just get it on paper, like get it on the screen or getting it on paper just as much as you can.

Don’t judge just right. Just get it out. You’re just in sort of purging mode. And, um, and then, um, what I did was I, um, so I did a detailed outline. There are, sorry, I outlined it just the first one and then I bought a book on how to write a book. I also want to leverage experts. I don’t want to like love it. I want it to make sure that I got this book done before the New Year. Like, which is absolutely crazy. The December 21st I’m inspired and like December 22nd, um, all I have is like sort of a short little outline and I read, I’m reading this book, um, what was it? It was book in a box. I was not called describe method by Tucker Max and it just, I wanted to get as many ideas as possible to, to write. And um, and so December 22nd that happened in December 23rd, I write a detailed outline, some 24th and 25th is Christmas boxing day.

I started writing the book and by this time I had a, a detailed outline and all that means is just basically, you know, first I kind of cure are some sections that the main sections that I want to talk about not thinking about this is for sure just staying in dreamer mode, stay injury remote, get it out there. You’re still holding onto that, that inspiration and you’re, I’m still just, you’re not judging, you could always edit later, but you have to get stuff out there. I’m onto paper or on the screen. And um, so yeah, Christmas happened December 26th. I had a crazy thought in my head that, okay, I’m going to start the book. Anything is going to be good because it’s going to be tangible. And I designed the cover as well. I designed to cover and I made again, it doesn’t have to be perfect.

I just had to get on there because if I had a cover then now the book is real. I even made the most three d l line or three d mock ups. So I saw the book, it’s like a little mind hack and clearly my company’s called rockstar minds. Like I study a lot about like how the mind works in everything. You have to make it tangible, it has to be real. And you went, you did enough work where there’s an outline and you write a little bit as much as you can in the, the first, um, you know, crucial little area, um, period there. But the more real you can make it, then you’re hooked in, then you actually start feeding the fire of it so that two weeks it doesn’t dip anymore. Now what’s happening is you get a little boost because, oh yeah, I’ve got enough, I’ve got an outline or I’ve got a cover or you know, you’re giving a little, a little boot suits momentum going.

Right? And then I literally, I actually, I know how I did it, but I also don’t know how it happened where I finished the book in five days. I wanted to make sure that by the 31st uh, New Year’s Eve, this book was finished because I did not want to go into 2019 having to write this book. My mother in law was moving in from Italy. Um, my wife was getting ready to go back to work. My daughter going to daycare January was an insane month, so I wanted to make sure that the book was done. So deadlines, obviously very important. It’s like all the things that I’ve ever learned about success, all kind of converged and five days I had, I had a book of an the 11 chapters, 256 pages done.

Janet Beckers: I was going to ask you that. How many pages, the thing that’s come from here, that there’s a couple of really good lessons for everybody here that I really want you to take away from this because you might be listening to this and go, yeah, I can imagine for a lot of people it’s going to be this little voice in the back of your head going, yeah, that’s him, but not me. Yeah, yeah, yeah. I couldn’t do that. I couldn’t have Christmas. I’ve got these responsibilities or whatever. So number one is I want to say to use that little voice that you can hear in your head. Tell it shut up. Okay,

Steve Mastroianni: Awesome. That’s great. That’s a great point. By the way, the voice doesn’t, is not actually, it doesn’t mean anything. The voices is the prompt. You could say yes, you could see no. All it is is just your business checking in. That’s it. And by the way, it could be five days, it’d be 50 days. Like for me, I was just what I did. Right. And I’m also competitive, so I wanted to kind of like I got into it after a while we get a telephone or something like that with the thermometer going up, whatever. Like I was getting competitive. Right. That was a bit insane. You don’t have to write it in five days. I just did that because things are nuts around here with the baby. Yeah. I just, I wanted to do it so I could inspire other people to do it in, in chaos.

Janet Beckers: Why don’t we go and you know what? This for me, there are three lessons that I’d really like to point out from people on this. So number one of them is that, first of all we talked about strategy and that you had used all different things as a format for getting your voice out there, but you, and you had the Aha on the book that you already know your demographic will really appeal to a book. And for me a book works really well because it gets it into the audience of people who might not actively be searching online. It’s another way to reach them. So this was not a bright shiny object. So your first thing you’ve got to ask yourself is, I’ve got this inspiration. Do a double check to make sure is this a bright shiny object? I shouldn’t be immersing myself, you know, should I put it in my book of great ideas, um, or um, or I call it my book of squirrels cause it’s sort of like Whoa, this is real.

So should it go into the book or squirrels or show it action is now. So that’s number one. The next thing then was I absolutely love batching. So like I create all of my content in batches because you get a certain energy and you can get on a flight. So I love what you’ve just demonstrated there is batching, totally intense. Now the other one that I really love how you said for you, you’re very competitive and so you kept on going, you wanted to do it in the short time. That was really important. Another good thing to know here is know your personality. So any kind of work that you had done on knowing your strengths, where you work well is have a look at that because there’s some people that would stop them. Still that whole to your idea of, but I’ve got a plan this if your, if you know that the way that you work, well, there’s, I am the person that I am going to focus and make the most of dispatching energy, but I am a person who if I don’t have my laid out plan in my calendar where this fits in, I’m going to be so stressed out by the whole thing.
I can’t do it. No that, but take action to get yourself organized and make it happen and batch it and do it quick. Making at least a year to do a book.

Steve Mastroianni: Your perfectionist voice will just keep coming in. You’ll just want to make that part better and you have to, you have to just keep moving forward. And one very important thing that worked for me is I made it easy for myself to create. Look, I didn’t, I didn’t hibernate for five days straight. It was Christmas visits. It was the holidays. And so what I actually did was I used a program called scrivener, which is a pretty popular, a writing program, but I had it on this computer out on my laptop. I had it on my phone and they’re all singing basically. And that, that works for me. Like if you write on a piece of paper, like whatever works for you, the most important thing in the first stage, because remember it’s just the first draft, right? As you’re getting it out there and making it easy for yourself. If you write with pen and paper, I have a pen and a piece of paper on every single floor of your hosts, like have, have it everywhere because ideas would come to me. Um, I’m frying up an egg. Oh, you know, oh my God, that’s great idea for a chapter. So I started writing, writing, writing, writing. And that’s sinked up in all of my areas here.

Janet Beckers: Do you have any tips? I love that. That is really, really good because that’s, yeah, cause I know I’m just checking my tongue to make sure I could honestly, I could talk about it. Yeah, I know when I write my, my solid, it wasn’t collaborative. Um, I wa I liked batching, so like you’ve described it and we’ll say very organized, systemized. So I found for me, I had to have a spreadsheet but I also had a fold up cause I’m very, all in all, I like paper and I liked pins, but it was all very racist, systemized. But I had that, I carry both of those things absolutely every way. Cause I love how you said, you know, you’re going to get your ideas, get it down, otherwise it’s going to lock up your head. That is brilliant. Okay. So we’ve talked about, I love the idea of get your brilliance focused on it. Now in that batching for that too, we can keep that energy. That’s knowing yourself super well. So the next step then, so if you’ve got your proud and good page number, by the way, from somebody who made their books slightly too big and it costs a fortune to post it, um, yeah, that’s a good, that’s a good size number is what was the next thing? So you’ve got your book here, you’ve gone from draft, what was the next steps to be able to get it so that you could actually get it to bestselling?

Steve Mastroianni: Yeah. Um, so in a nutshell, once the draft was done, um, it was basically I’m going to cheat, I’m going to find two people who, um, so my customers who know my stuff, who either they’ve had to hear me yapping away, they basically had to see this, all of these like crazy hands and hear me talking about the same stuff over and over for years. And, um, I asked both of them to, uh, to read the book, give me feedback. And um, so what I wanted to make sure because I knew that I would take the feedback with a grain of salt. I knew I wasn’t going to incorporate everything blindly. Um, I wanted to just make sure that it sounded like me because I don’t, I didn’t want the book to be stuffy. I want it to be funny. I told you I tell tour stories in there.

Um, you know, I talk about Gene Simmons, there’s some funny stuff in there anyway, but I wanted to talk, I feel like a conversation with me. Um, and so I wanted to make sure that it felt like me. So it was my voice and also that the communicated the same system that I’ve been telling these guys or for you. So that was the main thing. I want to make sure I made some edits to. Um, to the book. I also went through, I used, um, pro writing aid instead of Grammarly pro writing aid. I just did a sweep of, you know, look, I understood it. This is not going to be a perfect book. I just want to make sure that I did due diligence. I went through, um, and, and I, I got these guys to check it in. And then after that, you know, um, or you know, I would just, I got a format or have hired, um, cause I don’t know how to do that for, for kindle.

And we’re, um, for, uh, for paperback. I just, I don’t know how to do that. And if I learn, which I’m happy to learn, it just takes too much time. I really wanted to make sure this thing could happen in the short period of time. So I hired a format or on upwork and um, and then I also, I designed the cover. I just haven’t had an idea for the cover. We’ll show the book. Basically this is the, one of the proof copies. But I designed basically, this is three rule of three is so important in my life that there’s three sections in the book. There’s three sort of things, um, you know, three core sort of elements to the system and um, you know, it’s, it’s sort of the rule three. So I did this and um, all the while boosting that obsession because at any point you can sort of like, you can crash.

I mean, you have to have a good support system in place and you have to have good wins, quick, quick little wins, right? So, um, I get as the guys are reading the book and I’m giving the feedback or they’re giving me the feedback, then I’m also constructing and recruiting a launch team from my subscriber list and my customer list and putting together a launch team of people who want to get behind the scenes, look at a launch, um, be part of something cool because also the fact that I’m using all proceeds for avoid cancer, be part of something that’s actually going to change people’s lives. Um, and uh, you know, I’m in exchange, you know, treat them like gold. I’m, I’m giving them the book for free, giving them goodies and just taking care of them and they’re going to, they’re going to share the book and um, and, and spread the word and connect me with whoever they can connect me with. All of that is happening at this at the same time. That’s what January was all about this period of time.

Janet Beckers: I just want to just briefly say something on that strategy because this is something most people don’t do. A lot of times you can get focused on the product and get focused on getting it out there. Where is the realities? I mean this podcast is called romance. You’re trying, so a tribe and people want to be gathered around things. They want to be gathered around ideas. They will get attracted to a leader and the leader is a person who has the message and so invite the mean

Steve Mastroianni: black. I’ve never seen, I’ve never seen anything so crazy in my life. People, as soon as I announced that I was writing this book and like now I’m an author, everyone thinks that they want him to be part of it then and I’m getting all proceeds to to cancer. They want to be part of that. Everyone wants to be part of something special because I’m not seeing that, you know, I’m not saying life is boring or anything like that, but a lot of times we can get into a mundane routine and being part of something that’s that’s important and special. These are the things that people will say when they go visit their friends house. Oh, you know, what do you, what you been up to? I’m part of this awesome thing. This launched. People want, want, important things to talk about. They want that and they need that. And it gives them, it gives them, makes them, makes them feel like what they’re doing is, you know, it’s purposeful.

Janet Beckers: Yeah. I love that. That is that he’s a, that’s the whole thing of building tribe, building community. And then you’ve got that groundswell that allows it that, you know what, the book hasn’t even been released yet. I’ve got it on preorder and you’ve got it to number one. So how so was that launch team essential to that happening?

Steve Mastroianni: 100%. Yeah. Um, so, so everybody, they want to help out in any way they can. So, I mean, they’re preordering there or they’re getting all their friends, the preorder, they’re sharing it on their wall. There are some people are connected to some influencers and they preorder the message out to their list. It’s just, you know, when you do good work and you treat people well, they just want to help out. And so it doesn’t even have to be, I wanted to, I wanted to get the best seller because, um, it was just a bucket list goal of mine that I remembered since I was eight years old. I completely forgot. I was like, yeah, I wanted to be an author when I was a kid and I’ve read ignited this, um, this spark and um, and basically, so I have, um, if there’s a best seller was something that, yeah, I, there’s a little strategy that I just want to share with that, but basically getting a bunch of people together, this person knows this person and this person knows this person.

It’s just, it’s a network. So you can’t, I’ve heard, I can’t remember who said this, but they’re saying that if you want to do something, if you want to solve a problem, what is it is it’s, um, if you do it yourself, it’s like two, two times effective or something like that. And if you want to, um, solve a 10 x the problem, um, or Tenex to this solution, I’m totally butchering this, but you need to have, you need to have other people. It’s basically it’s saying that you can either go go it on your own and try to do everything yourself, but as soon as you add other people, it makes it exponentially more effective. And, um, and I truly understood this with this book, this experience because, um, we hit bestseller it, I announced it at 9:00 AM and we were bestseller in the UK by noon. Um, and we were, we were also then in the u s at 2:00 PM and then in Canada it just took forever for Canada to, it took for the numbers come in. That was like by 4:00 PM, something like that. Um,

Janet Beckers: Google, Amazon, kindle or Amazon.

Steve Mastroianni: So this was, so Amazon kindle, um, that’s the only thing that you can preorder of, at least for new authors. You can preorder that book, the book, basically, it’s going to be coming out in all formats. Um, yeah, so that’s very excited about that. Um, with bestseller one, one thing that I made sure of is that you have to do good keyword research. You have to do good category research. And what that means is just look at the categories that are relevant to your niche and, um, and look at what you’re up against basically. And you can make, you can kind of make your plan based on what’s out there. It’s don’t be product focused as much. See what’s out there, get out there and see what’s going on in the outside world and, and start playing off of that. What are those titles? What are they saying, what’s on their page, you know, things like that. Um, and so making sure that, um, you, yeah, you, the keyword research and I’m, and category research was definitely huge.

Janet Beckers: That is brilliant. And you know, that’s one thing I found with, um, it with when I’d done campaigns to get, you know, to, to number one and done that with clients as well, is it’s very much like Seo, like search engine optimization. You’re going to get a much better chance of getting seen if you take the time to do your keyword or keyword research and look to make sure you get those categories in the words that I’m not as competitive, but they’re also ones that people are looking for. Um, yeah, so I love it.

Steve Mastroianni: Not as hard. It’s not as hard as it seems. Yeah. You just have to get out there. Like I’ll, I’ll be, you know, honest, there’s, there’s, there’s a little fear of like getting out in the, in the, the, the real world where you search something and like sometimes, I don’t know if anyone else has this, but I’m kind of a little bit scared to like type in my idea and see that other people have that idea. And then I’m like, aw, I’m shut down right now. But it’s so important to put yourself out there. I’m like, get your search, you know, in practice less, play more. Or are there any other books called practice less, play more and it’s important to see what’s related to that. The different books that are going to be coming up and put yourself in the sort of shoes of the person who’s searching for this thing and yeah.

Anyway, I mean getting to bestseller on and the books not even out. It was just, I mean a dream dream come true. I was completely bedridden by the way, just as a, as this little tidbit we were, by the time we got to UK I was going to Keel over, I’ve got whatever, my daughter, she went to daycare and I got whatever bug she brought home on Facebook. We’ve got like the airbrushed Sorta lifework everything’s amazing and all that. But little does anyone know that I was actually like in fetal position on my phone and stuff. I’m just, I’m hoping that launch day goes much better health wise then a then preorder dated.

Janet Beckers: Yeah. And just to answering that, you know, the, the questions that people have got when you said, you know, you’ll do a search on your feet, somebody else has done this, you know, I won’t be able to, you know, I always have this love, this reframe that I use and it’s so perfect talking to a musician about this is, you know what, if you have a look at all of the number one here, you know, they usually a love song and the top tens are usually a love song and that has been for decades and decades and decades. There is always room for another love song and that can be your book. So, um, yeah, it’s just keep that as your, as your reframe, if you’ve got yourself in your mind. And the other other thing I just, sorry, I might do a little bit of a wrap up now.

Some key points. One of the things that we’ve got here is like number one, when you’ve got that concept doublecheck, not bright, shiny object. Yup. This is absolutely a great idea. Is My energy like totally focused on this. Now, if I try to do something else, is my mind going to be consumed by it anyway? Let’s just get it done as much as we can and just stop perfection, get, get, get it done. So there was that. Then there’s the next side of, okay, I’m going to be systematically putting it all out so that you know, it will be writing and I’ve got, you know, so you’ve got that systematic side of you, you’re looking at keywords, but then the magic comes when you actually involve the community. When you bring a tribe in. And one of the things, and that was what you were saying was absolutely essential to the success of this launch. Now one thing that I know, whenever I’ve talked to people about this around involving a community around something about watching your book, very often people will go, but I can’t ask people to do that for me. Like it’s selfish and it stops them from moving forward. I loved how you said how this was such a gift to the people who were involved because the story, yeah,

Steve Mastroianni: they want to tell the story. We forget. We forget that w w what are the cool things like for them to tell at a dinner party and I’m, and to share on their wall. I mean it’s, it’s super cool to be part of a project like that, especially that we all get to celebrate together. That we hit bestseller. We did it, you know, if we could all have the champagne, you know, going, it’s, it’s, it’s such a special thing. I couldn’t have done it without, without people. And one very, very important thing of why you need a launch team is because those people on the launch team, they will give you your first reviews, four or five star reviews on Amazon and between bestseller and Amazon having the reviews, basically it’s going to start kicking the sort of, the mechanism for Amazon to now put that up there. And it’s just, it’s need to have reviews because when other people come in there, you have the keywords and um, you know, the categories that you’ve, you’ve ranked for it. You have to have those reviews because that’s what gets people to pay attention. I buy on Amazon every single day. And of course I looked at the reviews.

Janet Beckers: Yes. Yeah, before you decided to, I love it. I think we could keep on going forever, but we’d better wrap up. This has been a little bit longer, but we’ve just honestly, you have given so many gems. I’m so grateful to you Steve, and I know everybody that’s listening. You know, if we look at the big themes that Steve shared with us today, you know, we had shared about, you know, just that whole idea of reverse engineering from your lifestyle to what am I going to do? And then also how do I begin excellence? So what can I be doing that’s going to help me to become excellent at what I’m doing? Then we’ve gone to, you know what? Sometimes, you know, sometimes alive, just, you know, the classic thing of give you lemons. So you know, you don’t have to make lemonade. You can just make, make a Margarita type stuff, you know, because you know, you know, Steve’s given me a great example of that’s what’s in that started him with this new bill with the business that he’s doing so that you know, the problems can become the wise.

And then the whole process of making the book when we’ve talked about that, you know, that more emotional side of the here’s my energy, he’s my inspiration. I’ve just got to grab it. You know, using what you do well, bringing in a whole community to support you to do that. And then also tying that in with the things that really matter for you, which is a round the music which is around, you know, helping other people who are, are they suffering from cancer and the care is like you’ve been in the, I like that whole thing. Just like what people have got so many facets to their personality. Like when you were saying Steve, while we could go everywhere, people have got so many facets to their personality. The same with your business. You know, you build a tribe and that’s not just something linear.

It’s got this whole beautiful facet and all these different parts that are in it. And you know, it’s great to involve, involve people in that whole process. So I’m so grateful that you’ve been able to take us and show us how all of that looks when you actually allow yourself to just bring all of that into get us. So my challenge to everybody here is, you know, look at those things that we’ve done the day and look at your own business, your own wise, your own passions, what works for you, what and, and what lessons can you take from this. So moving forward, one of the best fade things that you can do for Steve and for [inaudible] is to give some feedback. So that could be where ever you’re listening to this, you know, you know, we’d be very grateful for any reviews of course, but also just context eve, you know, go over to Boyd cancer.com and he’s got that contact, they’re contacting them, telling him, you know, what you loved about today. Um, and what things that you’ve taken action on what our house, cause that’s one of the most rewarding things you can do. Um, and Steve, we were talking beforehand about um, why is it that you can help people from here on in? So would you mind sharing with that? So if people want to contact you more and be part of these as well.

Steve Mastroianni: For sure. Yes. Um, so when you go to avoid cancer.com I’m underneath the video. There’s a button that you can click and I’m, there’ll be three options that pop up. There’s a by the book there is buy the album and then there’s also contact me directly. And what writing the book has a has done is actually inspired me to help experts to create a book of their own. And I just had such a blast doing it. You could see how I just light up.

Janet Beckers: Yes.

Steve Mastroianni: Want to help to, to light up and help other people achieve their bucket list goal. Because really, you know what this does, this is your legacy. I mean my life is in this book and um, and this is going to outlive me and this is something that I realized during the process and I just, those lessons, those tidbits how I feel, I want to just help other people do that. So, um, so I am, I’m currently offering a free strategy session that if you are thinking about writing a book or if you’re in the middle of writing a book, you got stuck in a Rut and you just need to be reinspired um, you know, just contact me and we’ll have a chat about it and not see what, you know, we’re where to go from there.

Janet Beckers: Yeah, that’s incredibly generous of you. So thank you so much Steve. I really, really enjoyed today and yeah, we’re going to talk a tar when we get over here. So maybe we’ll have another one with Steven. We might do like a duet jam session, zoom jam session. I love it. That would be super cool. Well, thank you so much for your time, Steve and everybody. I’m really looking forward to hearing the lessons that you came from today and share this around to anybody that you know that would really benefit from it. Hey, bye everybody.

Facebook Premiere Videos. What, Why and How

Facebook Premiere Videos. What, Why and How

This week we look at combining 2 of my favourite things in business:
Video marketing and cool automation that makes you look even more like a legend without doing any extra work.

So read / watch on as I show you the cool Facebook Premiere Video function,

Share 4 reasons why I reckon you should use it in your marketing mix

Show you step by step as I publish a Facebook Premiere Video

Can’t wait to see how you make the most of this feature!

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

What is Facebook Premiere Video?

Think of it as uploading a video to your Facebook Page and scheduling it to be published sometime in the next week…… except Facebook will help you build anticipation by creating a post about the upcoming video, remind people to come and watch and then have the same buzz as if it is a live video broadcast.

Cool eh?

Why Would You Use Facebook Premiere Video?


I LOVE to batch everything in my life!

Every task you do uses a different type of energy and focus so batching together activities that require similar energy makes for great productivity.

One of my favourite things to batch is shooting videos.

I only want to put makeup on once every few weeks!

And when on a roll talking to myself on my comfy lounge in front of my webcam, I can get a roll on knock out weeks, or even months, of videos in one sitting.

The idea of doing live videos, dictated by my content calendar just not thrill me at all!

You Can Guarantee Quality

I live in Australia in a regional area (mind you I only live 2 hours from the busiest airport in the country).

My Internet connection sucks!

Facebook Lives drive me crazy because I can never guarantee the video won’t be pixelated with broken sound and my message completely lost in the bad connection.

Yet I know what wonderful marketing and connection tools Facebook lives are.

My business tribe really engages with them and Facebook rewards them with visibility in news feeds.

Now I get the best of both worlds!

Facebook Helps Promote Your Video

I love anything that will allow me to leverage someone else doing promotion and automation for me.

Thanks Facebook.

When you schedule your video you can upload an image that can be used in a post that promotes your upcoming video. Woohoo.

Build anticipation for your video going live, and Facebook does the work for you.

Here’s what Facebook Says about building the buzz

Once your Premiere is scheduled, a Scheduled Live post is automatically posted on your Page. Viewers are able to Like, Share and comment.

Viewers will have be able to click a button to subscribe to notifications on your Premiere. Subscribers receive their first notification 20 minutes before your Premiere begins.

Three minutes before your Premiere begins, subscribers are again notified that they can join the broadcast lobby. In the lobby they can Like, Share and comment live before the Premiere begins.

You can still Engage Live

One of the questions I’ve been asked is “won’t people be annoyed your video is live yet you aren’t there live?

Only if you pretend you are live!

But nothing is stopping you turning up love and engageing with followers in the chats and comments in your video while it is live.

I’ll be doing this in a few weeks when I launch my free 5 Day Get S#*t Done Workshop “The Irresistible Offer”.

Each morning a top quality, not pixelated video will go live, giving great value training.

I’ll be there live engaging and answering questions in the comments while it is live.

How Do You Set Up Facebook Premiere Video?

Instead of telling you, how about I show you?

Follow along as I upload, show you the best settings, set up a playlist, schedule, add a promotional image and see the video go live.

Here’s the super brief instructions from Facebook:

A Premiere has to be scheduled at least 10 minutes in advance. You won’t be able to launch a Premiere immediately so be sure to plan ahead. Premieres can be scheduled up to 7 days in the future. Pages can schedule more than one Premiere for the same time.

Schedule a Premiere

  1. Click Share photo or videoon the Page you want your Premiere to broadcast from
  2. Click Upload Photos/Video
  3. Select the video you want to Premiere
  4. Click Publish
  5. Select Premiere
  6. Fill out the fields for Premiere Start Time
  7. Click Schedule Premiere

And It’s a Wrap

I’d love to hear from you.

Have you used Facebook Premiere Video?

If you have any tips to share I’d love to hear them.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.


I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Hello and welcome! Janet Beckers here and it’s great to welcome you beautiful people to Romance Your Tribe Radio. Now today we’re going to be looking at Facebook videos but very specifically a new feature which is Facebook premier that is available to you if you are putting videos up on your Facebook page. So what I’m going to be doing here is short, sweet and total teaching and I’m going to be talking about what it actually is so you can understand, you know, if it’s going to be something you want to use. I’m going to run over what I see as the advantages of using Facebook premiere and then we’re going to talk about it from a marketing and strategy point of view, why that is good. And then if you’re watching this on the video, um, I’m actually going to demonstrate exactly how it’s done. So I’m actually going to upload a video, I’m going to use the premiere and then I’m going to show you how it works.

So you can actually go and do it yourself and find it really easy. If you are listening here on the audio section, what I will do is at that point I’ll stop. I’ll stop the recording because honestly that’s not going to be very good for you if you’re listening to the audio on one of the podcast directories because, um, you know, as not going to make sense. So what you can do then is just come over. Um, there’ll be the links here, wherever you’re watching the listening to the audio. If you can’t find them, just go over to romance. You will tribe.com and click on where it says podcasts and then you can just have a look. You can do a search for video or premiere or Facebook and you’ll find this episode where I’m walking you through that. Um, so let’s get stuck into it.

So first of all, what is Facebook premiere? For me, it is an absolute lifesaver because I really love doing Facebook lives because it actually shows up in people’s threads. You know, Facebook really rewards it, so it will show up in, in people’s feeds because it’s alive video. If they have, um, you know, been, they’d been watching your other live videos and they’re subscribed to see more, they kind to get to see it. So it’s got that whole buzz that goes with live. But if you like me, either my Internet when I decided to alive is so dodgy. That’s just where I live in Australia, that it turns out really pixelated and awful quality. And, um, you know, I don’t really want people to be seeing it because it’s frustrating or, um, you know, for me, I’m just going to have just not in the mood, oh, you know, go do my hair or whatever.

Can you relate to that? Can you do that? So what this allows is when you’re uploading your video, you can have a choice to choose premier. And what happens with premiere if you choose that number one, you can schedule it to go live at a certain time. And number two is, um, when it does go live, it appears as if it’s a live video. Um, it doesn’t mean that you had to pretend that it’s live, but because it’s going as a live video, it’s actually going to be showing up in the same sort of way that live videos do for people where it’s really coming up in their feed and it’s got that bit more of an energy around it and it’s actually, um, it’s actually something that’s, you know, Facebook is actually going to be lifting up more. So if you want to see an example of somebody who’s been using this before it became available publicly to everybody is there is a great Facebook TV series that is called Red table talk.

It is run by Jada Pinkett Smith, um, from, you know, uh, the Will Smith. It’s family and it’s really, really good. Now they started using it for a while. So I’ve been watching the way that they had been doing their marketing and I’m going to share with you now how you can be using some of the strategies that rent table talk have used that, um, you can be using the premiere and adapting that into your own business. Now for me, the other thing that works really, really well is, you know, another reason why I absolutely love this is I’m a person who likes to batch anything that I do in my business. I just figured there’s a certain mindset that you have for shooting videos, a certain mindset that you need for writing content. Another one that you need for coaching new clients or pro providing the service. They’re all different energies and as so much more efficient to be able to, okay, this is the energy that I need for this.

I’m in the zone, I’ve done any preparation to do that. I’m going to do as many of us as I can in one go. Um, so that’s the way that I like to work so that I’m not always like trying to switch my mind from one thing to another lesson, an inefficient way to do this. So I love this because I can be really productive, create a lot in one go, and then I can get to release them on a schedule. But importantly rather than just a scheduled video post, it’s actually going to go out in the same platform that they would use for live videos. So for me that is a really big win. All right, now what have I been seeing as the ways that you can be using this? And these are ones that I’ve been looking at when I’ve been watching what they do through um, red tailed hawk.

So, um, let’s go and have a look. So the one thing that I really particularly like about it, number one is the scheduling. So this is a really good thing to have, especially if you’re going to have like a regular series. If you’re going to be doing something where people may be expecting, okay, this is coming up every single week and they’re wanting to know what’s it going to be. Now the thing that is built in with this one that is not the same as if you just upload a post and a video and then schedule it to go later. What you can do when you’re uploading the premiere is you can choose a different thumbnail and you might have one there that’s got you know, coming soon and it will actually show that that um, that image and it’s the same link that’s going to be used for your post so that you can actually be getting a bit of a primary.

So that’s going to be coming up in the feed of people who are other following your videos or liking your page. So the nice part about there is you’re getting a little bit of automated marketing happening for you without you having to be the one doing it all. Now the other thing about having that is it also allows that you can be, you know, you got it coming at a certain time. You can also be doing other marketing that can be going over to it. That’s building up that little bit of a buzz. And that’s exactly what you’ll see that they do with the red table talk. Because every single week they’re doing little snippets, snippets of it and they’re always talking about going back over to there. And you’ll see when it’s going to go live when they go to that page. Um, I see that as a really big one.

Now the other thing, and this is a question, um, that my VIP clients we’re talking about, cause I’ve been, we’ve been going over and I’ve been showing them how to use that is what happens, you know, and looks as if you live but you know, it’s going through the live platform. But um, you know, how can I have interaction with people that I would normally have on alive? Well, think about this where if you’re going to be having like a TV series, think of you’re trying to make your videos as Netflix possible as you can is they’ll be knowing it’s coming up on this date. Okay. So they will be there to watch it. What you can be doing is then turning up at the same time. And as people are commenting, I’m watching you can actually be answering questions, starting the discussion happening in the chat because that is the beauty when you can get a few people there and start building up that buzz.

And the more you can do that, of course the more Facebook is going to show and engaged video. So they are the two big things. If you keep that in mind. Number one is it allows an anticipation of this is coming up and the platform itself, we’ll do some of that for you. And the other one is that you can actually turn up and be interacting with people as they’re actually watching, whatever it is that you’re going to be delivering. So you can add that extra engagement that you may not get as much through the video. Um, so I’d love to hear from you if you’re using Facebook premiere. I would love to see if it’s working for you. And, um, now if you’re on the audio now come over ear over to the, the website so that you can actually see behind the scenes and I’ll show you exactly how to do it.

Now I would also like to be able to help you, you know, shine the light on you and how to also really love to hear back from you. So a nice fun way to do that is if you’re listening to this audio, maybe take a photo of yourself like a split of a selfie. As you’re listening, if you’re here on and you’re watching this on, um, on the video, maybe take a screen grab or a photograph and then come over either to Instagram or find me on Facebook and use the Hashtag romance your tribe because that’s my business romance. He would try and say that and share that photo. I would love to see it and just tell me what you’re doing and any hour, how’s that you’ve got. And I’ll share that. I’ll share that in my Instagram story. I’ll share that on my Facebook page.

Help to shine the light on you. Um, so yeah, I’d love that feedback. You know, if you can love me up, baby, love me, love me, love me. Alright, see you over here and now I’m going to take you step by step as I use this now in my own business. And Hey, um, at the time of recording this in a couple of weeks, I’m going to be running a five day, what I call the get shit done workshop and it’s specifically around building an irresistible offer. Now every single morning I’m going to be having a training video that goes onto my Facebook page, that teachers one specific part of building a great offer. Now I’m actually going to be using Facebook premiere for that part because I want to make sure that it’s really good quality for people and that I, my internet is not going to be dodgy and sabotage it for everybody. So if you want to see me using it in action, make sure that you register for that workshop, which will be romance, your tribe.com. Forward slash offer f yeah, forward slash offer. Um, go there and register. And so you’ll get all the links and you know when at the song, but you can actually see me using it there, um, in inaction. So you can see that there as well. Okay. Let’s now go behind the scenes. So yeah.


Procrastination Is Not a Character Flaw

Procrastination Is Not a Character Flaw

Procrastination is not a character flaw. It’s simply lack of clarity.

Do you find yourself beating yourself up because you know you need to make changes in your business, or launch that new program, or start that podcast etc. but you haven’t taken action? So you label yourself as a procrastinator and beat yourself up further because you know as a procrastinator, you are flawed! 😖😖😖

Know. it’s not just you and it doesn’t have to stay like that all the time. Instead, stop seeking procrastination as a character flaw and start seeing it as a symptom.

It is a symptom of lack of clarity so you simply need to:

1️⃣ Identify where you have a lack of clarity

2️⃣ Follow a framework to get clarity, make a decision and clear up the energy so you can stop procrastinating and get s#*t done.

In this week’s short and sweet podcast and “cheat sheet” post below, I share with you a few of the areas you are most likely lacking clarity on that you may not realise are the root of your procrastination.

Plus tips and resource links to help you get clarity and get momentum.

You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.

Procrastination Road Blocks

Here’s a few areas you may have lack of clarity on that are causing you to procrastinate in your business:

✳️ How do I really help people anyway? so what is the transformational journey I take people on to get from A to B?

✳️ What gives me joy in my business…am I doing enough of that?

✳️ Have a created a business that has me doing a lot of things I don’t like? If yes…what can you outsource or what can I stop doing…….otherwise why have a business anyway, if you don’t choose to do things that light you up. You may as well get a job!

✳️ Have I got the right business model?

✳️ Have I over-complicated my business?

✳️ Am I really clear on what my clients really want help with or am I just assuming?

✳️ Am I clear on what I stand for? What will get the splinters out of your bum from sitting on the fence in your industry?

✳️ Am I clear on my confidence to step up and get seen or do I need a framework to stop sabotaging?

That’s just a few ideas.

If you aren’t clear on any of the above, well that’s what I do. I have frameworks to give you clarity then the tools and templates to get you taking action in the right way so you can stop procrastinating and get stuff done.

The stuff that makes a difference.

If you’d like my help either comment below or contact me and tell me what it is you are stuck on.

I’ll see if I can help you get unstuck.

A Special Message From Janet

Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to  and you chose to join me on Romance Your Tribe Radio.


I’m honoured and  grateful for your support.

If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!

Read The Transcript Here

Transcript will be available soon!