I love me some good rhyming, and even better when it relates to a good success framework.
If you feel the same, you’ll love the topic of today’s podcast “7 Triggers to 7 Figures” with our guest Steve Dailey. Steve works with business owners who, as Steve puts in true Texan language “it ain’t their first rodeo”. So they’ve been in business for a while and know it can reach far more potential, in their market place but also in freeing up their life so they’re not working so hard.
As someone who went from $200 and sleeping in the pump room of the pool where he was employed, to building his first business to $3 million revenue in less than 2 years, Steve walks his talk. Today we’ll deep dive into the model Steve uses with his clients, with examples you can use to apply the 7 triggers to your own business.
The framework we cover has come from reverse engineering the major catalysts that created explosive success with his business clients and can predictably be applied to every existing business.
Here they are below, as a quick summary. I highly recommend you listen to the episode or read the transcript if that’s your thing, to get examples and deeper insights.
The 7 Triggers to 7 Figures at a Glance
Trigger 1: Authentication: I love Steve’s definition “authentication is getting the intersection between our passion, our competencies, the products that we’re selling and then the market that we really love and they love us.”
Trigger 2: Integrate: …with your top personal priorities. With a focus on the four distinct motives, wealth, health, connection and influence. Steve asks the question “if your business doesn’t serve these 4 areas, then what’s the point?”
Trigger 3: Concentrate: Identify what gets you a return and double down on those. You’ll need to make the tough decisions to “clean out the closet”. Steve talks about what to do if you have loyal employees that just don’t add to the business anymore.
Trigger 4: Invigorate: Once you’ve refined exactly what you must concentrate your effort on, then turn up the heat on those by focusing on your company culture, systems, values and accountability. Steve gives some really practical and creative tips you can use in your own business this week.
Trigger 5: Penetrate: …your market by getting airhorn noisy! This means “Pulling” your market to you with mesmerizing marketing that is very specific to the people your business serves best.
Trigger 6: Resonate: Create a transformation roadmap of your product and businesses transformational story. If you’ve followed me for a while, you’ll know this is a concept that is key to the work i do with people too.
Trigger 7: Duplicate: This is where you develop the freedom to fly so your business no longer relies on you. I love the concept Steve talks about in this part of the interview of business owners who have positioned themselves as the sun their business universe rotates around. Steve gives some great examples of different ways you can multiply your business and allow it to function smoothly without you.
You can get more info on the 7 Triggers, and connect with Steve over here: https://entrepreneurexcellence.com/
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
As with most whose lives have eclipsed a half century or more, Steve’s journey of mistakes and victories, pursuits and passions, twists and turns have finally started to make sense; finding that the winding trail has been preparation for an extraordinary chapter for his life ahead.
From a career perspective, spanning 40 years, he’s had the privilege of working with aspiring Olympic athletes, start-up entrepreneurs, seasoned business leaders and an amazing array of ambitious high climbing individuals. And each has engaged him as their trusted teacher/ mentor/ advisor/ coach and friend.
More often than not they proudly report lifetime best achievements including setting personal records, launching latent ambitions, or making millions while (most importantly) attaining – or retaining – new perspective on all areas of life.
Along the way he has appreciatively gained deep insight on success and achievement through this work; and as well have been inspired to say “yes” insatiably to ambitious pursuits of his own.
Throughout it all, Steve has learned one very important thing about himself: I have a gift to catalyze for others a new, productive mindset and lifetime best achievements. And I want to share that with you.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
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Read The Transcript Here
Janet Beckers: Hello and welcome everybody! Janet Beckers here and it is great to see you all through there. I’ve got a wonderful guest for you today. I’m really, really looking forward to introducing you to Steve Dailey. Good day Steve!
Steve Dailey: Hey Janet. So great to be here, good to connect again.
Janet Beckers: Yes. So Steve and I, Steve from the Entrepreneurs Excellence Alliance and the other week, he sort of reached out to me and asked me if I would be a podcast guest for him, which I always love those opportunities of being able to share and you know like sometimes you meet people and you’re just click. Yeah, just go look. You know what, if we were living close together, I know we’d probably be going and having coffees every week. So Steve and I have been going, you know what, we just need to just share as many things as we can together. And so I’m sure that this will be the first of many. One thing that I loved is, and that what we’re going to be talking about today is you want to tell us, just give a brief overview of what people can look forward to on our call.
Steve Dailey: Yeah, well, we, we’ve agreed to a… I’m going to reveal a framework that I use with my clients called the seven triggers to seven figures. So for people that wish or believe, it doesn’t matter that they could be hitting $1 million in their business. I have a framework or roadmap for how to do that.
Janet Beckers: Excellent. Oh I just love that seven triggers to seven figures. I love me some good alliteration. And that’s, and it doesn’t, I just, I love the idea that they are triggers as well. To me that shows that, yeah, to me, like a trigger is something that set something off fast. So, yes. So before we dive into that, can you share with everybody here so we can get to know you? Like, who is it that you serve and what is it that you do? And also I’m just really curious about like… Why?
Steve Dailey: So my primary audience now is an individual that’s as they say in Texas here in the States. It ain’t their first rodeo. They’d been around the block in life and in business. The way I couch you guys, is a seasoned entrepreneur. So it’s an individual Janet that has a business and it’s okay. They’re proud of having their business and it’s working at a level, but they know it’s got a lot more potential. But that combined with… They also recognize they’re not 20 anymore and a time to kinda hit the accelerator a little bit. And so what is it that I need to do to really make this thing go and not only serve the marketplace that my business is organized around, but serve my life entrepreneurs as we all have experience, get to a place where the business, the vision that we’ve had sort of hijacks our life. And we want to get at some point back to why we built this thing in the first place. And so that’s the individual and the urgency why people elect to work with me is they are, and this is not intended to be arrogant at all, but they’re wise enough, smart enough to know that if they didn’t, if they don’t have outside direction, input guidancea kick in the Keester that they’re just not gonna really get to where they want to be. And so they are humble enough to say, you know, yeah. I needed to have somebody in my corner.
Janet Beckers: I love it. I love how incredibly clear you are on that because that automatically eliminates people who haven’t been in business for awhile because that’s a completely different market, even though they can also be going to seven figures and some will do it much faster than the people that you may be be working with. But there’s completely different lessons that you need to focus on at that early stage. So I just, I love that clarity that you’ve got and I’m sure that there’s a lot of people who are listening here today that are going to go, yeah, that’s me. Or I don’t want that to be me. I don’t want me to be getting frustrated about, you know, not having, that’s, you know, the life balance as well as that success. Both groups here will be able to get some really good lessons from today. And I’m also curious, Steve, like what led you to have this expertise?
Steve Dailey: Okay, so I’ll make this as short as I can. So my first career out of of college, I was the national level swimming coach. I worked with aspiring swimmers or swimmers that were aspiring to be at national and international level competition, going to the Olympics, etc. And it was a wonderful laboratory about human performance and success. And I learned stuff I use every day today about that, but I realized that I didn’t want to spend the rest of my life walking around a swimming pool with wet tennis shoes on. So I had noticed an opportunity to build a business. It was in Houston, Texas at the time and it was explosive. I went from literally $200 sleeping in the pump room of a swimming pool. And in less than two years, I had a $3 million business, 300 people working for me, a terrific notoriety in the country and/or in the community and started to get other entrepreneurs coming in.
Business owners coming to me and saying, wow you’ve really done some amazing things picking my brain. One day, a guy that owned a sporting goods store came to me and he said, I want you to come over to my shop. I’m gonna sit down and I really wanna really get into your head about what you did to build your business. So we did that. And after, I don’t know, a couple of hours, he said, he pulled out his checkbook and he said, so what do I owe ya? And I said, you know, I wouldn’t want to charge you anything. And he was insistent and I said, you just, you know, whatever, whatever you think. He gave me a check for $1,000. And so I went back to my office. This is way before the internet. And I told my printer, I want to you to make a new business card for me, Steve Daley, business coach. Now, this was before the idea of a coach or a business coach was even a thing. This was 30 years ago. And now you see business coach on every business card from babysitters to attorneys. But yeah, I just, I basically said that’s what I, that’s who I want to be now, you know. And so I sort of graduated to talking about that and here I am.
Janet Beckers: That is such a great story and you know what it’s… It would be really tempting. We may actually do this in the future. Get back to even like what did you do? We won’t do that right now. But what did you do in that first business that made it go sights place, even the lessons you learned cause well I’m sure we’re going to be learning some of those lessons through the seven triggers cause that is just something that yeah to me would require a few, you know, a good bottle of wine and sitting down and having a yak and picking your brain on that one.
Steve Dailey: That’s right. I’ll tell you what, you don’t have to pay me 1000 bucks if you gave me a glass of wine.
Janet Beckers: Good deal. Good deal. So and that actually it should just as an aside, cause we’re recording this on Zoom for people who are watching this on the video. And one of the things that I do do with some of my JV partners and some of my clients that I’ve met have kind of moved on because they’ve had their success and then we still keep in contact, is what I call Red Wine Zooms. And so we’ll get together and we’ll have a red wine in front of the camera here with a glass of wine. And just catch up.
Steve Dailey: Yeah, exactly. That’s great.
Janet Beckers: So, all right, that’s, well, that’s brilliant. I’m really looking forward to hearing these seven triggers, especially now that I can see where they’ve come from. That’s really cool. So first of all, let’s look into why the seven triggers are important. Like, let’s look at, so people can know if this is something that they would be using in their own business and then we’ll really dive in into those seven triggers.
Steve Dailey: Yeah. Great. A good direction there. Good framework. Janet, so when we start a business, and no matter what stage you’re in right now, those that are watching this, you have an aspiration, you have a vision. It usually has to do with the short list, is a wealth, you know, plenty of money to do the things that you want to have, the lifestyle that you want to you know, really have no top end to what it is that you’re generating. Also an element of time to pursue all the other important things in life. The relationships that are important to you, the, you know, taking care of yourself travel or adventure or challenges of different kinds and giving back to you know, community or areas that, that are that you’re passionate about.
We all have those things in the background, but an odd thing happens on the way to that for most of us. And that is as I mentioned earlier you know, the, the, the the business can sort of hijack that, that that, that vision, that ability to actually have all of those things. Now I’ve, I’ve, I’ve learned, you’re right, my personal experience back in the day, but as I said, back in the dinosaur days when I had that first business, I I did learn a lot, a lot of things that I learned from the failures. I learned from the successes. However, the most valuable laboratory and, and experience and insight has come from working with people that have come to me to help them with their businesses and then have had explosive success. I would I am not going to take credit certainly not full credit for that success because the people I work with have to do the work.
However as a catalyst, I, I’ve, I’ve, I can, I think I can be proud of. And here a few years ago, it’s been probably 10 now, I started taking a look at the history of the people that I’ve worked with and and, and ask the question, what were the specific things that, that I can look back on that predictably created a catalyst, a launch, a spike in the, the new success and then moreover what sustained it, right? So what were the things that really kept it going once we got it going? And that’s the Genesis of the seven triggers. I basically compiled a, what I believe are the catalysts and not only create new, a new success, but also endured. And in the context of building a life that fulfills the vision that we had when we started our business in the first place. Mm.
Janet Beckers: Love it. That, you know, and that is, it’s really interesting you say that cause it is that thing where, you know, you have this vision and then all of a sudden you realize I’m trapped. That’s a really, really common thing. And I love that you’ve gone on and you’ve looked at the people who’ve actually created that success. Because once you’ve been doing this for awhile, you do notice that there are some people that you just go, Whoa, like, you know, they just have to get pointed in the right direction. And they took off, like, what can I learn from them? Like what made that so special? And so it’s that classic thing of, you know, you, you get better at being the coach because you have great clients and you’re actually watching what they do and learning from them. Yeah. Yeah. I love it. Well, let’s, let’s dive straight in. So I already knew baby number one, a seven.
Steve Dailey: Okay. So the first and most important aspect of the framework is there is a sequence baked into it where for I’ll just give you the overview and then we’ll dive into number one. So we want to perfect our own priorities is the way I catch it. That is reconnect to the most important things that we are doing this for. Not unlike the question that you asked earlier about why, why does it matter? Basically. So want to take a look at our business from out priority perspective therefore putting ourselves in, in a position of leading our path. One of the things that I’ve had to correct with, with my clients over the years predictably is that the businesses pulling or leading them rather than them pulling or leading the business. So we start there. Then we have to take a look at the internal workings of the business.
I kind of visualize a, a machine or a big, you know, just imagine a big power plant, sort of a, of an app of an analogy. And you’ve got a lot of things in your business that it need to be a, I call it grease your gears. Well, they may need to be lubricated. You need to make sure they’re tuned up. We need to take the most important things about your business and grease those gears. And the next thing, now we’re in a position with the priorities in place and the gears greased. We’re in a position to then address our market. My term for it is to mesmerize our market and to basically be a of an inspirational Mmm asset to those that we want to serve. And then finally we want to then multiply, I call it multiply our mojo.
So multiply the things that we know, create the arts, are businesses an asset to not only who we serve, but as I was talking about earlier, our own priorities for ourselves. So if we go back around to perfecting priorities, the first triggers that we’ll go two at a time here. First triggers, first two, triggers are authenticate and integrate. So authentication is about basically getting in touch with who are we really. Just because you can doesn’t mean you should, as I’ve said, and we tend sometimes are serving people. We don’t really care about putting things in the market that that you know, we’re not terribly passionate about trying to put things out or do things inside our business that were not terribly that we don’t have a lot of competency. So authentication is getting the intersection between our passion, our competencies, the products that we’re, that we’re selling and then the market that we really, we love and they love us.
Janet Beckers: Oh look, I mean, that is so important because as you’re saying that, I’m looking back at some of the changes I’ve made in just the last year or so because you can go, well, you know what, if you’ve got something in your offerings that doesn’t feel quite right or your branding is not quite right, well, big deal, just work with it. As long as it’s making a profit, but it does undermine everything that you’re doing. Like really, you know, you’ve, if you’re not congruent, you’re always going to be second guessing on things or not throwing yourself in.
Steve Dailey: Yeah. Well, it’s, it sucks the energy is such a way energy that can and should be used for something that’s way more powerful, to again serve you and serve the market that you’re serving. You’re exactly right. Hmm.
Janet Beckers: Absolutely. I mean, that’s for people who’ve been following me for a while and you’ll know wonderful web women that I’d had for 10 years, launched my business, you know, won me numerous awards. I closed it because of these exact reasons that you’ve talked about and it has just freed up so much energy.
Steve Dailey: Yeah. The way I say it is void creates value. So when you, when you purposely take away something, you have now a void that you can fill with greater or better value.
Janet Beckers: Oh, that’s a great, that’s a really good reframe. I love it. Great one Steve, I’m going to write that one down. Boy, that’s a good one. Write that down everybody. That’s a great one. Every time that you’re thinking, can I take it? Can I make this decision? You know, it’s too scary to let that thing go. What if void creates value? Love it. That’s a good one. Alright, over to you baby.
Steve Dailey: All right. So now once we have the authentication in place, now we want to integrate. And integration is about integrating the, the, the, the, the role the business has and that we’ve repositioned now by authenticating our, our view of priorities integrating it with our life. So everyone that all among us here that listening, all that I’ve worked with Jan, I’m sure this is the case for everybody that you serve. All are driven by my observation. Four distinct motives, wealth, health, connection and influence. Wealth is obvious. Taking care of ourselves financially down in the future. Health is about being vibrant, who wants to be rich and, and, and laying on a gurney with tubes coming out of our orifices, right? Connection is about relationships. All of us crave that we all have a need, a desire to belong and feel like we matter.
And finally speaking of mattering influences about legacy, about making a difference, about feeling like that we’ve been here for a reason. I encourage people to think about there, about implementing their legacy, not waiting for it to be assigned to them. What a painful thing to wait until after we’re gone to find out what meaning we had. Let’s do it now. Let’s say let’s declare it right now. So when we, when we integrate, we are asking the question, important question, does the business serve wealth, health, connection and influence for us? And if it doesn’t, well then what do we doing that for you? What’s, what’s the point? What’s the use? So that’s, that’s the second trigger
Janet Beckers: That is. And I love how you’ve been so clear on those four things there. It’s always really lovely to be able to measure, you know, am I doing it to be able to have a measure against this and yeah. And this one, you know, when it comes to that legacy, a lot of times people think, well, legacy is what I can focus on when I’ve it. That’s kind of like, you only do that when you’ve completely mastered everything else and then you can stop focusing
Steve Dailey: And then one day someday never happens. Yeah. All right, so now with those things in place, we’re ready to grease the gears. And so the third trigger is concentrate. I play with this as like cleaning out the closet. We all have a, a closet that’s packed with stuff that we’ve been stuffing in there as just a holding place or a drawer. We all have a junk drawer, our glove compartment in our car. It’s just got stuff. If we don’t stop and say, OK what do I really need for my business to be successful and what’s just stuff and clean out the closet than we are, we are absolutely guaranteed to bog down the machine of the business. And so those listening here, if you feel like your business is slow, sluggish taking too long, it’s done. You know, you don’t wake up and feel like it’s pulling you into it, you know, that’s probably cause you got, you got to clean out your closet, you need to zero in on, you know, what is it that you really need? What is it that, that is really appreciated? What is it that really works? What is it really pleases you? All of those things that we, that we defined back in authenticate and everything else, it gets tossed or put aside. Maybe it’s not a forever gone thing, but certainly we don’t want to waste time on that.
Janet Beckers: That’s just from your experience, Steve I w yeah, there are particular things that you find that people when they do this exercise that there’s a certain group of things that the clutter or if it’s easier, the opposite of like the certain things that are,
Steve Dailey: Oh, I’m glad you asked. So the things that become clutter are [inaudible] and I’ll give you the short list. Pretty much predictably come in the form of doing things that somebody else can do or we don’t really like to do or that we don’t really need to do just because we have this odd thing that’s wired in all of us that we’d want to be busy. Another category are things that we’ve fallen in love with that nobody else really has products, ideas right now. People even, you know I’ve found a you know, oftentimes people will have in a business, people will have employees that were around there in the beginning. They’ve fallen in love with them. They, they’ve been loyal. They, you know but they’re not, they’re not valuable. Now where the business is, that’s the top. It’s tough to let go, but look, there’s a great place for everyone and it [inaudible] if, if, if there’s no value or not agreed deal value that you’re experiencing from those people, then they feel that too.
And so they’re not really happy. And so that’s a, that’s a tough category. Another category of, of clutter is in a cat in a word, nonsense. Things that are non revenue producing, things that are not progressive, you know for example insatiable, a desire to just network, but you’re not really turning that into any sort of business or opportunity. You just love the belly bumping, the, the, the handshaking, the business card passing and the, you know, having a cuppy cup of coffee or whatever. Or wait a second, wait a second. That probably is bogging down what you might otherwise be doing. But that’s just a short list.
Janet Beckers: That’s a good point actually, because you mentioned about connection being one of the four things that people are looking for that your business should be able to provide for you. So, yeah, you know, as you talked about, they’re not using it strategically, so they’re looking for that connection. So maybe they need to be looking at that connection component strategically in their business
Steve Dailey: And listen to if, if you’re going to net on that points was literally going to network meetings because you’re craving connection I would say more productively is take your spouse out for lunch or take your breath, bring your kid to work so that they’re learning something or and, and appreciating what you’re doing or proactively target people that you want to learn from and take them out to lunch and interview them. You know, there’s some other connection opportunities that are way more powerful then just sort of shown up. Cause you said you wanted to be part of the club sort of thing.
Janet Beckers: Love it. That is really wise, wise advice. Thank you Steve.
Steve Dailey: All right. So moving on a trigger for I call it invigorates. And now we’re still in the grease, the gears stage, but this is about now invigorating bringing new energy new fire, new fuel is what I call it, into your business. So look we all got here as business owners because we created something. We invented something. We got excited about it. We had a, what I call a fist pounding moment that we knew that there was something that needed to be done. And by golly, I’m going to be the one to do it. What is now in you that needs a new fist pounding moment? What is it that you’ve learned from, you know, the seven triggers framework was that for me, it’s like, yeah, there’s got to be a formula here. I’ve helped some people get to sell, a lot of people get to seven figures, but what’s the common denominator?
What’s the thing that I can actually now serve people better with? And so, you know, I created that. So there is juice that you can add to your business by reinvigorating that that inventiveness innovation gene that you have. I started the business and also putting new, a fresh coat of paint on things. Take a look at your website. Has it been, has it gotten cert a tired? Is that, are there broken links? Mmm. Take a look at the way that you interact with the people. If you have a team how do you interact with them? Do you just kinda do an obligate Tory birthday cake when they have birthdays or D a surprise them with of, for example, of working with a client last week, I said, listen, how do you show appreciation to your, to your employee as well?
We know we’d go to lunch sometime, blah, blah, blah. And I went, Oh, you put me to sleep there? I said, how bout, how bout this? How bout you go you know, learning, you know enough about them now that you can identify a great place for them to, to do a staycation locally where in an extraordinary hotel treat them to dinner there. You suggest a shop shopping Liz for that one, for this guy, give him a, a canoe or kayak lessons. He’s an outdoor guy. You know, what can we do to really show them that you really appreciate them. And by the way, it’s not going to cost that much money. And so when I say invigorated, it’s like bringing new life, new fire into your business. Mm. I love it. I love it.
And that’s for so many things, isn’t it? It’s almost like a romance, sometimes a business, isn’t it? Oh, absolutely. Yeah. Bringing, bringing the spot back in. Yes. All right. Get, do we still got time to go through. Okay. So we’re doing well. We’re good. Okay. All right. So the fifth trigger is penetrate and now we’re moving into mesmerize your market. And I’ll I could, I could take an hour on this one, but I’ll take just a few minutes. Penetration is about creating a synergistic penetration marketplace reach strategy that involves both picking and polling people to your message. So picking is choosing people, groups, audiences that you think might be receptive to what you’re doing that you can serve them with, solve a problem and serve them with this will be direct selling. It would be a speaking, it would be strategies that you identify specifically. I know something about you that I think I can help with, but then we have to marry that with a poll strategy.
A pull strategy is when we create awareness yeah, strategically about what we’re doing, the problems that we solve and have an ongoing conversation with, with folks to bring them closer and closer and closer to what it is that we’re doing. I’ve found in my experience, Janet, that that most entrepreneurs fall business owners are really good at one or the other and rarely have a clear strategy for both of those things. So this is a really important work. We have a foundation with the other triggers, but then we absolutely need to create those strategies with, with that, and this is married with trigger five resonate our six. I’m sorry. Resonate. Okay. When we take a look at those conversations, whether they be picker, pull we absolutely have to differentiate ourselves from all the other choices out in the marketplace. And the one way to do that is to create a transformation story.
I maintain, you know, you can go to the bookstore, go to Amazon, and you can get all kinds of books of business books. One will say, I don’t care what business you’re in, you’re in the sales business. I don’t care what business you think you’re in, but you’re in the marketing business. I don’t care what it means to you, but you have to be engaged with social media. Okay? All those things might be true. But my stake is the business that all of us absolutely are in is transformation. People we serve. All right? A particular place that they’re very aware of where something is missing and they visualize a life, a business, a state where that’s Ben answered that missing piece and who they hire, who they spend money on is people that guide them through a transformation. Many businesses, this is an important trigger, critical trigger.
Because most businesses that I’ve worked with that, that weren’t getting to seven figures and figured this out made a massive leap by recognizing that they weren’t selling the end result. That’s what they thought they were selling. They were. What they really need to be selling is this, is, is positioning themselves as a guide through the transformation. I don’t care if you’re selling cars, any kind of services websites guys, you name it, you are guiding people in a transformation. If they are paying you money, you may not recognize it, but then we have to and once you do, then, then when, now we’ve got to tell a story about it talking my language because that’s a big part about
Janet Beckers: What we talk about hearing in my tribe is around the transformational journey. And I just love that you’ve pointed out there, that’s businesses that people may not see. Like you can get it when you’re a coach or a healer. But you’ve talked about like selling cars for example. I love that you said once you are able to really act as the guide on the transformational journey, that was the big thing that made the huge difference to the revenue in the business is that is a really, really important point for people to take home. Ah, you really super clear on you, been the guy that you take them on that journey. That’s really important. I love that Steve.
Steve Dailey: Everyone that you’ve spent money with and even, and look at the things you spent the most money with, I guarantee you you gave them money. You paid them money because [inaudible]
Janet Beckers: Saw them as that perfect guide for transformation. Yeah.
Steve Dailey: All right, so we’ve got authenticate, integrate, concentrate, invigorated, penetrate and resonate.
Janet Beckers: Oh, I do love all this iteration. This is just
Steve Dailey: All right. And so now we’re on is triggered number seven. This is the most important one that basically pulls it all together. As you heard me say earlier, this is where we multiply our mojo and trigger number seven is duplicate. All right, so, so what do I mean here? Most that I’ve worked with, and especially those that were, they were hitting their head on a ceiling and they couldn’t break through, have positioned themselves in their business as the sun. In other words, the business revolves around them and their significance is tied to it. Now we come by, this honestly worked our butts off, created a business. We know how it works. We know what you know, all the things, all the buttons to push. We, you know, our marketplace perhaps falls in love with this. All that’s awesome. But then we start to have this quiet voice in our head or our heart that basically says, and that’s why you’re important. That’s how you’re meaningful. This is who you were meant to be. And we buy that as though that’s the end game.
Janet Beckers: Oh yeah, that’s a home truth. That one.
Steve Dailey: Oh, that’s right. I’m going to break it to you. You’re not done. And you better not be. Because if you let go of what you think is making you feel significance and give yourself a promotion to a higher level of significance, like let’s talk about, make a difference in the world. Like really do something that your grandkids, your great grandkids, your great, great, great grandkids we’ll be talking about. By the way, do you know who your great, great grandpa and what he was known for? Unfortunately, many of us don’t.
Janet Beckers: No, not my great grandpa.
Steve Dailey: Yeah. And so what is it you’re up to while you’re taking up space on the planet here that you can graduate to now in order for you to graduate your significance once you have a glimpse of that? We have to, we have some work to do. Obviously we duplicate ourselves through other people. Had a great interview today on my podcast with a, with a guy that actually did so great at disconnecting his importance to the function of the business. It all of a sudden he woke up instead. Well, there’s nothing for me to do. And he said, so I started another business.
Yeah, exactly. And so you want to work your way out of being necessary in the business through other people to the best that you can. Another way to duplicate is to multiply the impact of your business. So if you’ve been, you know, this first company I started, as I mentioned back in the dinosaur days, you know, is serving one market. Just reflexively, I, you, nobody told me to do this, but I, once I started making it work there in Houston, Texas, I started looking at, okay, where else in the country has this unique environment with the real estate boom that was going on? I was serving a master plan communities is basically the, the essence of this. Where else is this taking place that might appreciate what I’m doing here? And I started making plans to multiply that. So you can, you know, whether it’s opening up new locations or franchising or licenses or whatever, there’s, there’s duplication there and multiplying, you know, there.
Another way to duplicate is, is to take a look at who you’re serving and what else do they need. I worked with a one of the guys that I helped get to seven figures was an attorney. He was a real estate attorney and a was really good at, at real estate law, but he started to notice that he also got gained a lot of perspective on real estate investment and so he started offering services to give advice and direction on good versus bad investments that turned into a whole new revenue stream. So there’s a lot of different things we can do. You know the idea or the message here is until we multiply ourselves, we’ll always be anchored and to the degree we multipliers cells will be free.
Janet Beckers: I love it there. That is really great advice and just so grounded and you know what that point that you made about once you’ve built up your business, that becomes your significance. It can become your identity.
Steve Dailey: Yes.
Janet Beckers: And to have got to that point, like go you like you’ve put in a lot of work, you’ve taken the risks, you deserve to be able to go, you know what, I rock, look what I’ve achieved. But it’s a double edged sword. Just as you said, Steve, you know, got to there. You know, that’s actually the thing that’s going to hold you back. Yeah. So it’s, and there’s a lot of people, and I know with my first business on the internet art gallery, it was hard for me to close it because I was this really fascinating, interesting Janet who had this online art gallery, such a creative person that was an identity. It was a really difficult thing to let that go. Very important to let it go. Because you know, this, I know that there are a lot of people listening that will go, oops.
Steve Dailey: Yeah. And so, okay. And, and, and, and this is why, you know so, so why do you need a coach? Well, we’ve mentioned several times. These things are, are good, all these triggers are great. We can probably do a certain level of do it yourself, but if you have guidance, you have four, you have accountability then all of a sudden the game changes dramatically. And we add a tremendous amount of acceleration to really getting things done. So so that’s
Janet Beckers: Brilliant. You have, this has been a really interesting, really interesting topic. You’re such a wise man Steve. Cause I love that for people who are listening. If you’re at, if you fit that definition that Steve gave of who he works with, that you’ve, you know, your business has been going and go you, but you know what, it’s, it’s going to stagnate. You can’t get up to that next level. Or even if you’re just starting out, I reckon today the no matter what level that you are at. Yes, I’m looking at these whole seven triggers in the beautiful way that you have talked about it and the examples you’ve given well really help you to just skip that beautiful bird’s eye view and to be able to see, you know what, maybe this is the first trigger I need to look at. Now you, Steve, you’ve got some way where people can go to be actually to be able to get a copy of all of these.
Steve Dailey: Yes, absolutely. Absolutely. And, and let me just say one quick thing about the last point you made. Yeah, this is a sequential, but, but I’ve wrote a little book called the three simple truths. And the first truth is something is better than nothing. And so start anywhere. If you’ve, if you’ve heard something here that kind of just smacks you in the, in the head as well, I needed start there. That’s okay. But to get this the, an interactive version of this framework, Janet if, if your listeners, viewers want to just go simply to achievement bridge.com they, my company’s achievement bridge achievement bridge.com you’ll see a pop right up on your screen is an invitation to download the the seven triggers here. And I’ve created an interactive framework that’s just packed with guidance for how you can not only understand these things but implement them. And of course I’m available to help you with that process if you, if you’re interested in that type of support,
Janet Beckers: That is brilliant. And so people can also find about the way that you can help them with that. If I go to what was it? The
Steve Dailey: Entrepreneur, entrepreneur excellence, entrepreneur manure, excellence.com is the name of the, the community that we’re creating. It’s organized around this and other frameworks for success to as an entrepreneur go to that page. And there’s an inspiring video about halfway down that articulates our manifesto, the entrepreneur excellence manifesto. And you won’t know want to miss that, whether you, whether it’s of any interest to you to explore or not at least get a, get a taste of that video. It’ll make your day and yeah, happy for people to go there as well.
Janet Beckers: That is brilliant. So I really recommend everybody go and get that report because just to review over there and just like Steve said, if there’s one thing that you just said like slaps you in the face, hit driver the head, whatever it is, yeah, start there, start there. Because that’s the big focus. You know, if you’ve, one of the things that I truly, truly want for everybody that is listening here is just take one action today. You know, set yourself, right? What am I going to do and I’m going to implement it this week. And then come and let Steve know, come and contact him over there. So once you’ve, once you’ve gone and got your report, you’ll have his email address. Let him know what action you talk. Oh, I love it. One of the most rewarding things that you can do for us is to know that you’re going to go and do something with this.
Come and let me know in all the different ways that you can stop me. Come and let me know as well. And also if you’re, if you’re listening to this on iTunes, I’d really appreciate if you would leave a comment or an a rating and talk about this particular episode. What was it that Steve Daley helped with? And you know, what is it that’s been your aha that you’re going to go and take action on, commit to doing the action. It will make a huge difference if you do that from every single podcast episode one per week. That’s going to be 52 actions you’ve taken this year. Hi Jim. The difference you can make in your business. So thank you so much for your time today, Steve. You’d be absolutely brilliant. Yeah, I can see a red wine zoom coming up. Absolutely. Thanks for having me. It’s been a blast. Okay. Bye and bye everybody.