Well, with a business called “Romance Your Tribe” you’ll probably guess that the concept of Tribes in business is kinda my thing 🙂 And key to the concept of Tribes is the role of the Tribal Business Leader.
In this episode of Romance Your Tribe Radio I dive into:
- What is a tribe in relation to your marketing?
- The definition of a tribal business leader
- Why this positioning is essential if YOU are the main deliverer of services and training in your business – even if your business is not personally branded
- The importance of The Transformational Journey
- The 10 things all tribal business leaders have in common with details on each step
- Questions to ask yourself to assess if you already are, or are on track, to be a Tribal Business Leader
I’ve also go a checklist article for you so you can assess areas you can improve when creating a business that attracts a tribe of people to you who absolutely love what you do and see you as the Tribal Business Leader they want to work with.
You can watch the video, listen to the audio, download from the podcast directory, or read the transcript below. Never miss an episode. Click here for all the ways you can subscribe.
Checklist: The 10 Things All Tribal Business Leaders Have in Common
If you take your clients on a Transformational Journey, which means you have the expertise to help them create the change they struggle to achieve on their own, then you have the potential to be a Tribal Business Leader.
The transformation may be in their life direction, their finances, health, business, relationships etc. You may be a coach, consultant, trainer, therapist, mentor or service provider and there is one thing you all have in common. If you attract the perfect client, then you know with absolute confidence, you can help them achieve the outcome you specialise in.
The challenge of course is attracting them and that’s what I specialise in.
I help you attract a tribe of people who absolutely love what you do and see you as the Tribal Business Leader they want to work with. After all, by their nature, tribes need leaders.
Over the years I’ve identified the following 10 things all Tribal Business Leaders have in common. Use the list below as a checklist to identify any gaps you need to master or to celebrate you already ARE recognised by your tribe as their Tribal Business Leader.
1. They Are Motivated To Make A Difference
They are motivated in their business by more than just making a living. They’re motivated to make a difference to people. The extent of the difference they make will vary for each leader.
They may focus all their intention on their tribe which can be small and very specific, through to large and broader reaching. The size of the tribe is not as important as the difference they are driven to make.
Many are also driven to make a difference to people outside their tribe such as the global impact we have systemised into our business through our World Tribe initiative.
Questions to ask yourself
- What difference do you want to make through the work you do?
- Look at people you see as leaders you are drawn to. How do you know that they want to make a difference?
2. They Really Know Their Tribe
They never stop seeking to understand their perfect clients in their tribe. This means they don’t just survey once. They continually survey, have conversations, observe, ask questions, watch comments and social media conversations. They can never ever know enough about their tribe. The result is they have a very strong empathy with their tribe and their tribe can tell!
Questions to ask yourself
- Are you super clear you you really want to work with the most?
- How well do you really know your perfect client? Be honest with yourself here. Do you feel you can read their minds (in fact, this is often something they will say to you)
3. They Don’t Have Splinters In Their Bum
People who sit on the fence, they get splinters in their bum. Tribal Business Leaders get off the fence. They are willing to take a stand for what they believe in. That is important to their tribe. That’s why the tribe knows that this is the person they want to hang around with because they are not afraid to say “I believe this”…and their tribe believes the same thing.
They’re not trying to keep everybody happy. They understand it is okay to alienate people who should never be part of their tribe because they believe different things.
As an example you can see the 15 things we believe in our business. Maybe you resonate with many of them?
Questions to ask yourself
- What do you strongly disagree with that many people in your industry DO believe or simply take for granted?
- Do people KNOW what you believe?
4. They Keep Things Simple
They keep things really simple and focus only on the things that are really important.
This means they can get a lot more done, and have a greater impact, because they are not wasting time, energy and resources on things that don’t make a difference to them and their clients.
The result is great resilience in business as they don’t burn out.
Questions to ask yourself
- Are you overcomplicating everything from your offers, your ways of working with your clients and how you run your business?
- Do you know what things actually get results for your business goals and for your clients? If not, this can be a great area to start stopping things that make you “busy” but not effective. My free 1 page Chaos To Clarity tool may be a great resource to help you decide what is important.
5. They Have A Unique System And Language
This is the difference between somebody who is an influencer and somebody who is a Tribal Business Leader. They don’t just inspire and say, “this is what I believe”. They actually have a process. They have a system they’ve created a language around that simplify things for their clients. They make it simple for their tribe to actually implement the stuff that they talk about!
And Hey, that’s where the money is in your business. That’s what people will pay for.
This is core to the work I do with my clients in my Attract Your Tribe programs. We identify your unique framework, create a unique language that is trade-markable and then package this process into a simple “Nested Business Model” so you can make more money, and help more people, with less of your personal time.
Questions to ask yourself
- Do you have a Transformational Journey framework you use when you work with your ideal client?
- Do you have a simple business model based on your unique system? If not, baby we need to talk!
6. They Focus On The Success Stories Of Their Tribe
They shine the light on their tribe and especially the people who get results. This means the focus is not always on them all the time, which is very much the influencer model. Their focus is on people who get results and sharing their stories (not just testimonials). They are the cheer leaders for their tribe.
Questions to ask yourself
- How often do you share stories of the people in your tribe who are taking action and getting results?
- Do you celebrate the wins of your clients and extended tribe?
7. They Demonstrate Respect: For Others And Themselves
Tribal Business Leaders demonstrate respect in two different ways:
- They respect their tribe
There’s no ego, as in “I am the queen of the castle and you are my minions.” With that respect comes an expectation that each person is capable of creating the change they want. There non-ego opinion is “I respect you as an adult (or child if that’s your market) and I know if you do the work and follow my system, I know you’re going to get the results. I believe in you.”
- They respect themselves
This means they’re very clear on their boundaries and they communicate those boundaries with kindness. The set boundaries around their time, energy and health and are very clear on what their non-negotiables are (this is one of the first exercises we do in the Attract Your Tribe programs.) Like my clients, they design their time and lifestyle so they can keep their energy up, simplify their business and have a life but still be helping people.
Questions to ask yourself
- Are you super clear on when, how and who you will spend your time with in your business?
- Do you communicate that clearly and kindly?
8. They Are Great Students As Well As Teachers
They recognize they will always be learning and so are very coachable. They seek mastery in the areas they identify will make a difference to them in business and also personally.
They choose their teachers carefully and then implement with trust.
Questions to ask yourself
- Do you ever find yourself thinking you don’t need to learn any more?
- When you do choose a teacher / coach / mentor / program do you implement with trust or do you constantly second guess and question the process?
9. They Are Visible
They understand if they are going to attract their tribe, make a difference, and step up as the leader, then they have to be willing to be visible.
They still have the same fears that stop most people stepping up (hello Imposter Syndrome!) but they do it anyway.
After all if you want to attract a tribe they need to know you exist!
Questions to ask yourself
- Are you hiding? Waiting for all your i’s to be dotted and your t’s to be crossed so you can’t be criticized for not being perfect when you finally step up and be visible? (oh yes… I AM reading your mind).
- What visibility strategies do you currently use? Video, images, articles, speaking gigs, meeting people in person!
10. They Embrace Feeling Scarecited
Scarecited is a word I made up. It’s the combination of feeling really scared and excited at the same time. Sacred because you are going to put yourself out there or take a risk that might flop (and it probably will a few times).
Excited because, hey if this works well, it’s going to be fantastic. Tribal Business Leaders step into that feeling all the time. And that’s where the personal development growth comes from, that allows you to keep on stepping up as that leader.
Questions to ask yourself
- Are you constantly in your comfort zone?
- Do you feel scarecited then back down or do you back yourself and step into the fear by taking action?
What is Your Score Out of 10?
I’d love to hear from you.
- How did you score out of 10?
- Did you surprise yourself and find you scored above 7? Go you! Let’s get you nailing all 10!
- Did you find some gaps you need help with but you can visualise you have the makings of a Tribal Business Leader? We need to talk!
- Did any of these points really trigger you? Celebrate that. Step into the scarecited if deep down you know you’re triggered because you know you truly are destined to be a Tribal Business Leader and make the impact you really want to make.
Share with me. Either down below, or message me, email me or find me over on social media.
A Special Message From Janet
Thank you so much for being here. I know there are a lot of podcasts you could choose to listen to and you chose to join me on Romance Your Tribe Radio.
I’m honoured and grateful for your support.
If you enjoyed this week’s episode, I’d love for you to take a quick minute to share your thoughts with us and leave an honest review and rating for the show over on iTunes!
Read The Transcript Here
Hello beautiful people! Janet Beckers here today, I’m going to introduce you to what I’ve recognized over the years has been 10 core traits that are common to those people that you recognize as being the go to people in their field, the leaders in their field, the leaders of their tribe online. So we’ll have a look at those and those people may have very strategically set out to be those leaders or they may have been recognized as that and may not even realize themselves. That’s, that’s what they’ve created. So we’re going to have a look at what I’m meaning by tribes. What is one of my main by tribal business leader and what’s the significance of it anyway? Like how does that impact on your business and your goals? So that’s what we’re going to cover. First off, and then I’m going to go over those 10, uh, core traits for you.
But first of all, why am I even talking about this? Well, my business is romance, your tribes. So there’s a pretty good here, there with the word tribes that this is core to the way that I approach my business, the way that I approach helping my clients. So when I’m talking clients, who do I work with? So I work with people who take people on some kind of transformational journey. So they help people to go from point a to B. They help people transform and get the change that they wanted. And they are the person who has that expertise, has that path to be able to help them or has been able to bring people in to be able to create that transformation. So that could be coaches, consultants, speakers, service providers, people who have got an expertise and the knowledge and they help people importantly to transform.
So that’s who I work with. So if you’re working with those people, if you’re going to be, um, being able to make a difference, if you’re going to be transforming people, you need to attract these people to you. You know that your clients, that’s your tribe. So that’s what I help people do. I help people attract a tribe. People who get them, who want to be part of their world, who, um, you know, who really look forward to, you know, hearing from them to sing their content, to wanting to work with them. So I help people to attract that tribe and as part of that process, helping them to be able to set up as being that recognized leader of that tribe online. So that’s what I help you to do. Attract a tribe and then to step up there as that leader and by that leader, if you’re going to have a tribe by their nature, tribes have leaders.
So that’s what we’re going to be positioning you as. So now let’s have a look at, you know, why is that important? Well, to be able to step up into that leadership role means they’re going, people will not flock to you, will not be attracted to your world unless you are willing to lead and to create, um, a place and a language and a culture that people will draw people to you. And it’s not as difficult as it sounds. It’s quite strategic, but it’s not difficult. It’s not difficult at all. Um, in terms of lots of moving pieces and things being complicated and is quite simple. But as you’ll see by these 10 traits that I’m going to, um, to run by with you is when I say something is simple, it doesn’t mean it’s easy. But if you nail this, it means that you become like this beautiful magnet for people who want to work with you.
So that’s the power of being able to strategically position yourself as the leader of the tribe that you are going to be attracting. So let’s have a look at the, the traits that I’ve seen at, for the people who are, who are positioned in that way. And this is what I help people to do. So these are traits that I have recognized are important and have for the people who’ve, who’ve done this well. These are the traits and for people who you recognize that you may follow, um, and, and have a look and see if people are doing this. So you will be able to have a bit of a checklist here to really recognize why it is that you may be attracted to certain people. And why, um, and why, um, you, you may be in their circles. So, and you can actually see why people are actually getting the results that they are. So this is a really interesting thing for you to analyze yourself against, but also as a checklist against the people who you have been drawn to work with. Okay, let’s get started.
So the first one, and just, excuse me, I’ll look down here at my, at my notes as I’m going. So the very first one, and this is core, is that the people who who attract a tribe and step up, I’m a naturally seen as that leader. They’re motivated in their business by more than just making a living. They’re motivated to make a difference to people. And so they’ll make an impact to that in that difference may be, you know, just to a few clients that they may work very closely with. It may be to be making an impact worldwide. The thing is, you identify your tribes. Tribes do not have to be humongous. They can be small and tight or they can be larger and have a more, a worldwide impact. But whatever way it is that you’re going to be identifying what your tribe’s going to be, the size is, you’re motivated to make a difference, to really take people on some kind of transformation and create change.
That’s a big driver for people who step up as tribal business leaders who are naturally seen that way because that passion, that true want, need to make a difference is recognizable. It’s really recognizable. So think about have you got that? Is there, are you wanting to make a difference to the people who you work with? All the people who were even just drawn into your sphere? Do you want to make a difference? If so, awesome. You’ve got the core ingredient, so and look at the people who you follow and see. You know, what is it that difference? How do you know that they want to make a difference? Ask yourself that.
Now the next one is when we’re talking about tribes, they know their tribes. There are always looking. They’re there listening to what people say they’re reading. What kind of comments, what sorts of emails and things are coming through there.
They’re surveying their getting on the phone and interviewing people, but they’re constantly listening, listening, listening, and, and it isn’t, they can never ever know enough about their tribe. Then they have a strong empathy with that tribe. So if you’re feeling you’re not really quite sure who it is that you’re willing to work with, that may be the area that can really make the huge difference. You really, really, um, ongoing strategically really getting to know and make sure you know your clients constantly. You want them to be able to say, um, man, I’m sure you are really one mind when you wrote that or said that it’s because you are. So that’s very, very strong amongst people who are recognized as leaders of their tribe.
Now the next one, and this fits in with this, as tribal business leaders, they do not have splinters in their bums.
And by this I mean people who sit on the fence, they get splinters in their home. So they get off the fence. They are willing to take a stand for what they believe in. That is important to their tribe. So that’s why the tribe knows that this is the person I want to hang around with because they are not afraid to say I believe this. Um, and are willing to say that so they don’t get splinters in their bomb. They’re not trying to keep everybody happy. They don’t care if they alienate. Some people who go nuts don’t disagree with that. That’s okay. It means they’re not meant to be part of this tribe. So leaders do not have splinters in their bum. Um, the next thing that they have, and this is an interesting thing is, and this is really one of the things I’ve really recognized that makes it so that a leader becomes sustainable as they keep things really simple and they focus only on the things that are really important.
So the more that you know your tribe and what you stand for, that becomes easier. So that’s why they basically get stuff done is because they keep things simple, narrow. They stick with what works. Um, and that’s why they are able to be had that, that resilience to keep on going. They don’t complicate things. And so that’s a big part about is core to the way that I work with people in my attract try programs is what, what works. Let’s just keep it really simple. Let’s work out those things that actually work for you and your business and your personality and let’s just stick with that. Okay. Everything else doesn’t have to be done really important. Um, now the next thing is because they’re very good at simplifying and keeping just a focus on the things that are important. There are also really good that with the, with their tribe.
So this makes the difference between somebody who was an influencer and somebody who was actual tribal leader because they’re not just going to inspire and say, this is what I believe. They actually have a process. They have a system and they’ve created a language around it and they simplify things and make it simple for their tribe to actually implement the stuff that they talk about. So that is a core part two, what makes that tribal leader? Now this is core to what I help people with my tractor trailer program. We work at what’s really different to what you do, what’s different about your approach, really clear on the steps that you take people through. And then we create your own language that is trademarkable. So it’s completely different to everybody else. So I tribal leader will have gone through that process. So you keep an eye on the people you’ve been following and the people who get results and you will see that that is a really common trait.
Now this is another really interesting thing because that tribal business leader has this language and has a system to help their tribal members to get results. And Hey, that’s where the money is in your business. That’s what people will pay for.
The thing that makes a difference here for a tribal business leader is they shine the light on their tribe. They shine the light on the people who get results. So the focus is not always on them all the time, which is very much the influence and model. Their focus is on people who get results on sharing stories of cheering their tribe on. That’s what makes a tribal leader. Um, so have a look at that and see is that something that you, that you do, is that something that you can be doing more of that is going to, um, really help to set you up as a tribal business leader?
Just going to refer back to my notes here so that the tribal business leader is not just not threatened by elevating other people up in that tribe. They actually do it proactively. They recognize that there is an, there is room for them to raise other leaders up. So that is really core to a tribal leader.
Now, as part of that, one thing that I’ve really recognized with, um, with a tribal leader is respect. And we’re not talking just, you know, give me respect. No tribal business leaders have respect in two different ways. Number one, they really respect the people who were in their tribe. They’re not doing it as I am the queen of the castle and you are my minions. They really respect the people who are drawn into their tribe. And with that respect comes an expectation that those people in that tribe, they can actually do.
And get the transformation, they can do it. Um, they have that they can help, they can create change. So it’s not going to be, you know, I just, you know, follow me, follow me. It’s going to, it’s a respect of, you know what, I respect you as an adult and I know if you do the work and follow my system, I know you’re going to get the results. And that could be in the health, it could be the relationships, it could be their business, whatever the specialty is that that tribal business leader provides that has drawn that tried to them. So they’ve got the respect for the people who they attract, but they also have respect for themselves. So they’re very clear on their boundaries and they communicate those boundaries with kindness. Now this is one of the things that I know when I start working with people is a really big mind shift mindset shift.
Because a lot of times people are stubborn, driven to be motivated to really create transformation and help people. And they’ll do it sometimes to the detriment of themselves. They want to give, give, give. I’m, so, we’re really, one of the first things we do is we work out what are your non negotiables, what’s your values, what’s important to you, what are your boundaries and how do you design your time and your lifestyle so that you can keep that energy up so you can simplify your business and have a life but still be helping people. So you need to get super clear on that. So leaders are very clear on what their boundaries are because they respect their, their time, they respect their energy and they respect the health. Um, and so they, and they communicate that just really clearly. And so that’s one of the things we, um, that I work with people on there is also, and then how do you communicate that as well?
Um, now because of that, um, with, you know, that they’re driven by respect is they, um, they’re also quite humble, which is interesting because a lot of times you will see that somebody who is a leader of their tribe in business. So that’s why I call them tribal business leaders is you will see that, well, you know, I’m the king of the castle and the queen of the castle, well actually they’re incredibly humble because of that respect for everybody there. And because of that, they recognize that they will always be learning. So travel business leaders, not only a great teachers, they are really good learners and they’re coachable. So they know that, um, if they need help with something, they will find the right person and then they’ll just, they’re coachable. Yup. Just show me what to do. And so that is, uh, that is a really, really core trait that I’ve recognized with working with people.
The people who are very coachable, who eat, the more successful they come, they become, the more they are open to, um, to finding the people who can help them with the next step and just being really good students. So that’s sometimes something that people see as a surprise that, um, that the, you know, about being, um, you know, being a good learner is part of being a good, a good teacher and being a good leader. Now, of course my notes just died. That’s sucky. I know these next couple. So with that, the next thing that comes again with that humbleness is they recognize that, you know what, if I’m going to be attracting my tribe, to me, if I’m going to be making a difference, if I am going to be stepping up as the leader here, well, I have to be willing to be visible.
I am willing to get seen and get hurt even though, you know, that’s, it brings up all of that stuff that we all have that imposter syndrome that I don’t want to be seen that, you know, what will people think of me? The I’m too fat, too skinny to be seen on video or photos or whatever it is. Um, they all had those exact same thoughts, but they know that they need to be seen and they need to be heard so they’re going to get visible. And this brings me to the very last one, which really is really core. Like without this, does it matter if you have all of those other traits without this next one, you’ll never really get that. Stepping up and this is what I call scare sighted people who are tribal business leaders that people will get drawn to. They step into the feeling of scare sided.
Now scare cited is just a word I made up, which is that combination of, you know, when you’re really scared, when you think holy heck, you know, this is just, you know, I’m going to put myself out here or I’m going to take a risk or this is something I’m going to do this and it might flop and it probably will a few times. Um, but I’m going to do it anyway because if this works well, it’s going to be fantastic. But you know, when you get that scary thing of, man, I’m really scared by this, but you’re excited at the same time. Like what if, what if I do it? Like how will you know, imagine so tribal business leaders step into that all the time. And that’s where the personal development growth comes that comes, that allows you to keep on stepping up as that leader.
So that’s the 10 core characteristics that I’ve recognized that I really essential to being recognized as the leader. And that will attract a tribe to you. And by leader, it doesn’t necessarily have to mean hey and the celebrity, I’m the, you know, look at me. I’m Oprah type thing. That could be it. But it could also be that your tribe, you may have a small bit tight tribe, but they’re attracted to you and trust you because they see you as the guide. They see you as the leader of that tribe that you’ve attracted. So there you go. 10 characteristics that really are core. And the thing is, these are all things that you can learn. These are all things that you can implement. And that’s what I do. That’s what I help you to do. Get those 10 steps totally nailed and get them so that they’re core to the way that you’re approaching your business.
Um, so I’d love to hear from you, like are there ones there that you can feel quite proudly? You know what? Now that baby or one that you think, you know what? I think I need some help with that one or this one here. Sometimes I don’t and sometimes I don’t. And so yeah, this has given us, given me a reminded Janet that yet. Um, I’m going to do more of that one there. Um, I’d really love to hear from you and if you’d like my help, that’s what I’m here for. Okay. So you will see if you go to romance, your tribe.com and you will see there that I’ve got some great free training for you. And I’ve also got excellent programs where I work closely with you so that we can get those results. Because that’s my mission. My mission is to, I can make a huge difference in the world, but I can’t do it on my own.
And so my mission is to find those people who are really good at what they do, people who help people. And I just want to help them to be able to step up as leaders and attract a tribe so they can have a bigger impact so they can help more people. So my role is to help to create, um, or facilitate people becoming tribal leaders and their own tribe, tribal business leaders. That’s what I create. Um, so that sounds like you, um, I’d love to hear from you. Okay. But it’s go, go out there and make a difference. Really make a difference. And you know, one of those that, that, that last one that I said there are about scare sighted. I double dare you to put this as your challenge. Every single day. Feel, am I feeling scared sided? Can I feel that sort of sickness but tingling, excitement in my gut? Ask yourself that every day. Did I have a moment of scare silent? If yes, then I’m on the path. So that’s my challenge to you. Okay. See Ya!