When it comes time to booking in a client for a coaching call, or a sales call or a meeting with a colleague do you do it the old fashioned, frustrating way? You know, the email relay, the calculating of time zones, accidental double bookings and then, arrrggghhh, one of you needs to reschedule and the emails and phone calls start all over again!
There is a simpler way and it’s free. Plus it makes you look like a total pro.
You need an online booking system. I recently switched to a new online booking system and it’s totally awesome.
In this article we’ll look at:
- What is an online Booking System
- The one I use now after reviewing all the ones on the market and why
- A peek behind the scenes video of how I use mine
- Some outside-the-box ideas to totally milk the most out your online booking system
So let’s get stuck into it!
What is an online Booking System?
At its simplest this a webpage, especially customised just for you, where people can see when you are available and select a time that suits them to make a booking with you. Each person who uses it sees the dates and times converted to their own time zone and your bookings can be automatically added to any online calendar you may also use so you never miss a meeting.
The Online Booking System I Use and Why
Recently I started getting “calendar envy” when I used other people’s online booking systems to book appointments with them. Their systems just seemed so much cooler than the one I had a used for years, Time Trade.
So I decided to change. The first step was to ask everyone I knew what their favourite online booking systems were (hello Facebook). Then I got my virtual team to investigate each option and create a comparison table for me. Then I did the research to choose from the final 3 contenders.
Book Like a Boss won hands down. It is totally awesome.
So why did Book Like a Boss win?
Well it does everything the main competitors do but then it has all these other cool features that allow you to create a very professional looking mini-website complete with photos, videos, testimonials, FAQ, social sharing icons.
You can even add Facebook tracking pixels and automatically create Zoom meetings when people make a booking.
AND, you can also take payment for paid coaching and consulting without any percent of payment to Book Like a Boss and you could even sell products through there.
Now I only use a fraction of what this software is capable of but I can see how this is a perfect way for you to create a professional online presence while you build your own website on your own domain, and then you can still keep it to connect people to book times with you.
Cost: There is a free level that will be enough for a lot of people to start with. And it’s not a trial or dumbed down version. It’s a fair dinkum way to take bookings for free.
There are another 3 levels and they are all very competitively priced. I only need the middle package because I don’t need to take online payments (I have other systems for that).
A peek behind the scenes of how I Use my Online Booking System
In the video below I take you behind the scenes of how I’ve used Book Like a Boss to streamline my own business and give a few ideas of even more ways you can use it.
5 Outside The Box Ideas To Totally Milk Your Online Booking System
1. The Non-Website Website
Don’t have a website yet? For a really low price you can create a really professional looking website and even take payments for your services and have it up and running in no time. It’s like a no-website website. Now, I still recommend you get a website (I recommend using wordpress) and host it on your own hosting so you are in control of your main web asset, but the nice thing is:
a.) You can’t use “I need a website” to stop you taking action and getting your message and service out to the world (there goes your last excuse).
b.) When you DO get your beautiful new website created you don’t have to throw out all the work you’ve done. You will still use your Book Like a Boss page to take your bookings.
2. Pre-Qualify Potential Clients
If you’ve ever booked a call with a potential client just to realise they were never going to be a good match for your services, you know how frustrating it is for both of you. With Book Like a Boss you can set custom questions people have to answer before they can even see what spots you have on your calendar.
If they don’t like the questions, then they won’t book. If they do answer them and you realise they are a good fit for you (and you for them) you can email them BEFORE the meeting and you don’t waste each of your time.
I do this for people who are booking time to find if The Rising Stars Coaching Program is a good fit for them. It means we can both save time on the call because they have already told me their goals for the program, the problems they have, a summary of their business and why they think they will be a good fit.
3. Sell and Deliver Digital Products
Have an ebook or MP3 or video download you want to sell but don’t want to go the whole e-commerce shopping cart track yet? You can create a product description (so like a sales letter) and sell the product WITHOUT them having to book a time with you.
And because Book Like a Boss allows to create a custom message for when they book, you can include the links to their digital product right there. And because you can connect it with Zapier, you can automate heaps of other things.
4. Systemize Your Podcast Interviews
If you produce a podcast you probably know one of the hardest things is organising your guests to find a time to interview them, and then also getting the information you need from them to market your interview (for example, you need their photo and website url etc).
I set aside Wednesdays to do podcast interviews for Romance Your Tribe Radio and do them all on one day (because I only want to put makeup on to shoot videos once per week). This is the one day when my USA friends can book a time that before 10 am Sydney time as on podcast days, and ONLY podcast days, I will get up, makeup and all, the record an interview at 6am.
With Book Like a Boss I can make a secret squirrel podcast guest only invitation page and make these times available to them only. Then I can customise my booking success message to send them a PDF with all the info they need to totally rock the interview.
5. Schedule Meetings
OK I know this is not outside–the-box but I thought I should bring it back to the real power of online booking systems. You can easily book meetings with clients, potential clients, staff members, contractors. I even use it to book times to sit in front of a zoom video and share a glass of red wine with past clients. We call them our “red wine meetings”.
The Last Word
I’d love to hear from you. Do you have any other clever ideas on how to use online booking systems? And if you have any questions, please just ask below.